Earth Day Google doodle offers up conservation tips to help save the planet

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Google is using today’s doodle to promote conservation efforts and support the World Wildlife Fund, The Ocean Agency, and The Jane Goodall Institute.

The post Earth Day Google doodle offers up conservation tips to help save the planet appeared first on Search Engine Land.

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April 22nd 2017 Uncategorized

IAB Chief ‘Can’t Deal With This Shit,’ Demands Members Join TAG

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The digital ad business has made another move to regain the high ground, when the Interactive Advertising Bureau ordered all of its members to register with the anti-fraud Trustworthy Accountability Group.

TAG was conceived in 2015 by the American Association of Advertising Agencies, the Association of National Advertisers and the Interactive Advertising Bureau to act as a stamp of approval for ad sellers.

While about 100 of the 450 publishers, ad tech firms and ad exchanges in the IAB have already registered with TAG, industry fears about ad fraud continue to plague the business.

Continue reading at AdAge.com

April 22nd 2017 Uncategorized

Google Analytics 360 & the Move to Enterprise Analytics

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As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you…

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April 22nd 2017 Uncategorized

SearchCap: Bing updates copyright removals, Google smart display ads & SEO beginners

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing updates copyright removals, Google smart display ads & SEO beginners appeared first on Search Engine Land.

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April 22nd 2017 Uncategorized

Daily Search Forum Recap: April 21, 2017

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Other Great Search Forum Threads:

April 22nd 2017 Uncategorized

Bing updates its DMCA take-downs and copyright removal process

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Bing Webmaster Tools gains a content removal section for viewing and appealing DMCA take-downs.

The post Bing updates its DMCA take-downs and copyright removal process appeared first on Search Engine Land.

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April 22nd 2017 Uncategorized

Learn How To Program In Python By Controlling Grand Theft Auto 5

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Learning to code is always easier and more enjoyable when you’re doing something fun with it. Programmer Harrison Kinsley decided that using Python to control a game of Grand Theft Auto 5 would be a pretty excellent way for intermediate users to get to grips with the language, as well as a few powerful libraries, such as OpenCV, used for real-time computer vision.
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April 22nd 2017 Uncategorized

3-Ingredient Happy Hour: The Bracing Ferrari & Soda

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Happy weekend, everyone, and welcome back to 3-Ingredient Happy Hour, the weekly drink column featuring super simple, yet delicious libations. I’m feeling a bit bitter, and would therefore like to introduce you to my good friend Ferrari & Soda.
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April 22nd 2017 Uncategorized

5 must-dos for SEO beginners

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If you’re new to SEO, or if it isn’t your primary focus, you might be neglecting tactics that will really move the needle. Contributor Jordan Kasteler outlines 5 things you should be doing and shares tools to help you accomplish these tasks.

The post 5 must-dos for SEO beginners appeared first on…

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April 22nd 2017 Uncategorized

Google sets machine learning loose on new ‘Smart’ display campaigns

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Automation take over essentially every aspect of this new campaign format.

The post Google sets machine learning loose on new ‘Smart’ display campaigns appeared first on Search Engine Land.

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April 22nd 2017 Google