Yahoo Reports Fourth Quarter and Full Year 2016 Results

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Yahoo Reports Fourth Quarter and Full Year 2016 Results

January 24th 2017 Uncategorized

10 B2C Brands Crushing it with Instagram Video Content in 2017

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The writing on the wall became very apparent last year: 2017 would be the year of video. In almost every marketing predictions post for 2017, video was highlighted as an area that marketers need to incorporate in order to remain competitive.

Video offers a great format for telling your story (or more importantly, the story of your customers) and connecting with your target audience. In 2016, eMarketer found that over 60% of brands planned on investing more in video in the next 12 months.

That means, competition for audience eyes will only get more competitive as brands begin to figure out what video mix works best for their marketing. Unfortunately, finding the right style and type of video for your brand can often be the toughest step.

2017 has just begun and there are already brands that are crushing it with video content and Instagram is one place to start. Below we’re going to dive into how 10 B2C brands are winning with 30-60 second video content on Instagram.

Oreo

Total Followers: 2.1 Million

Oreo has made strides in real-time marketing starting with their infamous approach to the Super Bowl power outage. On their Instagram, you’ll find a delightful mix of Oreos “in the wild” and content focused on classic favorites, as well as new products. In the video below, Oreo asks viewers to “slip into something more elegant” with their new thin cookies.

Introducing new Chocolate ?#?OreoThins. Slip into something a little more elegant.

A video posted by OREO (@oreo) on

RedBull

Total Followers: 6.4 Million

RedBull is a brand that is all about adventure and the lives of their super fans. Much of their content is regrams from other profiles as a way to showcase and feature other Instagram’ers. One of my favorite videos that they have published this year is of an adventure loving influencer that takes an exhilarating (albeit short) ride on a rollercoaster down a mountain.

Nutella

Total Followers: 1.2 Million

Nutella has a very fun and delicious Instagram profile. On it you’ll find different ways to spread Nutella on all of your favorite foods. I particularly enjoy their breakfast videos that showcase different ideas for making Nutella part of a balanced breakfast. They also encourage UGC by using the hashtag #SpreadYourHappy.

Stack breakfast with something the whole family will love. #SpreadTheHappy

A video posted by Nutella (@nutella) on

Stitch Fix

Total Followers: 472,000

Stitch Fix is hands down one of my favorite finds within the past two years. Their approach to styling encourages you to step outside of your normal style and experiment with new looks. As part of a style challenge that they’re running on social channels, Stitch Fix is encouraging their customers to upload their favorite looks with videos like the one below to win a $1,000 prize!

Nike

Total Followers: 68.7 Million

Nike is one of those iconic brands that seems to create powerful campaigns, no matter what channel they’re on. This video in particular features professional runners and an olympian in a way that showcases the product, without making it seem like Nike is trying to sell you something (other than an awesome experience).

Jimmy Choo

Total Followers: 5.7 Million

Jimmy Choo is known for their decade spanning high-fashion. What is great about the videos on their Instagram channel is that the products truly look like a piece of art. Their approach makes it easy to consider their fashion an investment versus a splurge and after just one video, I was searching to see how I too could own some Jimmy Choo.

Discover the exclusive film that brings the #Women’s #SS17 collection to life on our YouTube channel.

A video posted by Jimmy Choo (@jimmychoo) on

Apple Music

Total Followers: 1.8 Million

Apple Music has a great mix of everything from up-and-coming artists to new tracks from your favorite bands. In particular, their exclusive interview snippets from some of today’s top musicians is a great way to generate excitement and keep people coming back for more.

Talking new album, touring and more. Check @teddysphotos & @zanelowe only on @beats1official.

A video posted by Apple Music (@applemusic) on

Amazon

Total Followers: 782,000

Amazon’s Instagram profile is funny, clever and delightful. Each time I visit there is something that warms my heart or makes me giggle. This video in particular gives viewers all the feels. It’s a throwback to the millionth (yes you read that right) banana that they gave away free of charge.

#TBT to when we gave out our 1 millionth banana! ???

A video posted by Amazon (@amazon) on

Life Time Fitness

Total Followers: 48,200

Life Time Fitness offers a serene and spa like atmosphere in their gyms located throughout the United States. As a long-time member, I have found their social media content to be incredibly motivating. Sort of like that workout pal that keeps you motivated and offers support, even when you’re ready to throw those resolutions out the window.

Gerber

Total Followers: 167,000

Gerber’s Instagram is exactly what you might expect, pictures and videos of beautiful babies. Gerber is currently on the hunt for their 2017 Spokesbaby and shared video snippets from their 2016 winner which are almost too cute to stand.

Go On, Give Video A Try

As these examples show, there are a multitude of options for incorporating video into your content marketing strategy. Everything from motion graphic videos, to stills or interaction with customers all present a great opportunity to begin testing video for your brand.
If you’re interested in learning more about TopRank Marketing’s motion graphic video capabilities and how they can help level up your video marketing, contact us today!


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January 23rd 2017 Online Marketing, Social Media, video

Hands On: Fetch TV Multi-Room Streaming

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Fetch TV owners can curl up under the sheets and use the TV in the bedroom to watch something they recorded in the lounge room, thanks to the latest firmware update. We put it to the test.
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January 23rd 2017 Uncategorized

ASUS Launches Raspberry Pi-Esque ‘Tinker Board’ With 4K Support

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It doesn’t matter if you want a computer the size of a card, a thumb drive or dice box — there’s a manufacturer out there that has you covered. You can now count ASUS in that mix, with the launch of its “Tinker Board”, a Cortex-powered mini-machine aimed at the Raspberry Pi crowd.
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January 23rd 2017 Uncategorized

Enhance The Flavour Of Cocktails With A Few Drops Of Saline Solution

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A pinch of salt is a great way for chefs and bakers to temper bitter flavours, but it’s a handy trick for at-home bartenders as well. Here’s how to make a saline solution that will boost the flavour of your cocktails.
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January 23rd 2017 Uncategorized

This Mod Transforms Your iPhone 5s Chassis Into An iPhone 7 ‘Mini’

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First things first, no, this won’t magically upgrade your phone’s hardware. It’ll still be an iPhone 5s on the inside. As for the outside? You’ll get something very unique — a mobile reminiscent of a miniature version of Apple’s iPhone 7. All you need is a piece of aluminium from AliExpress, a screwdriver and some time.
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January 23rd 2017 Uncategorized

An Easy Way To Peel Charred Capsicum That Leaves You With Tasty Stock

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Roasting capsicum for soups and stews is by no means a tough task, but peeling them can be a bit annoying. Though removing the skins under running water can help them slip off easily, you end up washing a bunch of flavour down the drain. Luckily, Serious Eats has a solution. peel them in a bowl of stock.
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January 23rd 2017 Uncategorized

Blynk Makes Creating Mobile Apps To Power Arduino Or Raspberry Pi Projects A Little Easier

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Android/iOS. If you want to control a Raspberry Pi or Arduino connected device from your phone, you’d usually need to know at least some programming. Blynk is an app that makes it easier to control those devices from your phone.
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January 22nd 2017 Uncategorized

Google’s Instant Tethering Makes It Easier To Share Your Phone’s Connection

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Many Android phones can create handy hotspots to share your phone’s internet connections, but they can be tedious to set up. Google wants to fix this with its new Instant Tethering feature.
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January 22nd 2017 Uncategorized

Top 10 Free Alternatives To Expensive Software

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Unless you have a company buying licenses for you, tools like Photoshop, Pro Tools, Maya, or even Windows can be a serious bite out of your wallet. Here are some more affordable options to those normally pricey apps that will help you stop fretting and get more done.
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January 22nd 2017 Uncategorized