Love on the Rocks: Survey Reveals Problems, Opportunities for McD’s

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The results reveal that McDonald’s problems are deep and pervasive and will not be easy to fix. But they also show that the chain retains appeal for pockets of loyalists, continues to draw far more customers than its rivals and remains deeply embedded in the everyday lives of many Americans. They also offer a bit of a silver lining: Data show the company appears to be on the right track with some of its recent initiatives, particularly its plan to introduce all-day breakfast nationwide as soon as this year and its decision to remove most antibiotics from its chicken products by 2017.

“Competitors have leaped ahead not just in food healthfulness, quality and tastiness, but also in the overall experience of ordering and dining,” said Mr. Shapiro, the principal investigator. Nonetheless, he concludes, “Is McDonald’s fixable? Yes. Is the fix in? It doesn’t look that way yet.”

Put simply, McDonald’s is not meeting customers’ expectations. Among the survey’s key findings:

Continue reading at AdAge.com

August 31st 2015 Uncategorized

Ease Into A Night Of Drinking Beer By Starting With Lighter Varieties

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You might think it’s better to start your beer quest with hoppy, flavourful beers that have a higher alcohol content, but you’re doing a disservice to your taste buds for the rest of the night.
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August 30th 2015 Uncategorized

How Apple’s Mobile Ad Blocking Will Hasten The Death Of Online Advertising

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Apple is about to open a new front in the ongoing war against online advertising. The new version of its mobile operating system, iOS 9, will support ad blocking by Safari, its mobile web browser.
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August 30th 2015 Uncategorized

Plump Up Saggy Couch Cushions With Just A Few Buttons

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Saggy, uneven cushions are a natural part of an old, comfortable couch. That doesn’t mean you can’t spruce them up though. Give your couch a new lease on life and a fresh look by sewing on a few extra buttons, available for a dollar or two at your local craft store.
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August 30th 2015 Uncategorized

Add AirPlay Mirroring To Any TV With A Raspberry Pi

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AirPlay Mirroring, the tech that allows you to display your iOS device’s screen on your Apple TV, it great, but you need an Apple TV to use it. Instructables user edyboy12 shows how to use a Raspberry Pi instead.
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August 30th 2015 Uncategorized

Dealhacker: Grab A Pebble Smartwatch For $79

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It might be getting a bit long in the tooth, but the original Pebble smartwatch is still a decent gadget. If you’re looking to pick one up, Dick Smith currently has them on sale for $99, but with a coupon code, you can get that down to a reasonable $79.
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August 30th 2015 Uncategorized

10 Time-Saving Kitchen Tricks That Anyone Can Master

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So you’ve started beefing up your cooking skills and got your head around some of those confusing cooking terms. However, the process can still be a little tedious and boring. Here are ten surprising kitchen techniques that will save you a bunch of time — not to mention wow your friends.
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August 30th 2015 Uncategorized

Repurpose An Old PC Power Supply For Use With Your Electronics Projects

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It turns out that the power supply unit, or PSU, of a standard desktop computer is the perfect device to energise most of your DIY electronics projects. With rails for 12, 5 and 3.3 volts, it suits a wide range of hobbyist gadget demands. The following guide will show you how to transform a decommissioned PSU into a tweakable DIY power source.
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August 30th 2015 Uncategorized

If You Wouldn’t Buy It At Full Price, You Probably Don’t Need It

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Everyone loves a good deal, but on-sale items have a way of tricking us into spending more than we planned. One way to curb impulsive buying: Consider if you’d pay full price for the item.
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August 30th 2015 Uncategorized

The Best Way To Truss A Chicken For Juicy Meat And Crispy Skin

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In the world of kitchen tips and tricks, there seems to be an never-ending supply of “you’ve been doing it all wrong” type of articles. I’ve seen various websites and videos alike declare that their method of wrapping kitchen twine around a bird is the way to ensure a juicy, evenly-cooked meal, but it’s hard to know how (or who) to truss.
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August 30th 2015 Uncategorized