Comic for June 23, 2017

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Dilbert readers – Please visit Dilbert.com to read this feature. Due to changes with our feeds, we are now making this RSS feed a link to Dilbert.com.

June 24th 2017 Uncategorized

Amazon’s Food Offensive Forcing Supermarkets Into 21st Century

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Walk into a grocery store 10 years from now, and you’ll see more prepared meals, personalized recommendations and perhaps even an in-house restaurant.

What you probably won’t see is a random stockpile of food and a long line at the register.

Time-consuming trips and a cumbersome checkout process are some of the top challenges that grocery stores aim to tackle in coming years, and the stakes are high. Online delivery services and deep-discount chains are threatening to upend supermarkets’ long-held perch in the food landscape.

Continue reading at AdAge.com

June 24th 2017 Uncategorized

Google Will Stop Reading Your Emails for Gmail Ads

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Google is stopping one of the most controversial advertising formats: ads inside Gmail that scan users’ email contents. The decision didn’t come from Google’s ad team, but from its cloud unit, which is angling to sign up more corporate customers.

Alphabet Inc.’s Google Cloud sells a package of office software, called G Suite, that competes with market leader Microsoft Corp. Paying Gmail users never received the email-scanning ads like the free version of the program, but some business customers were confused by the distinction and its privacy implications, said Diane Greene, Google’s senior VP of cloud. “What we’re going to do is make it unambiguous,” she said.

Ads will continue to appear inside the free version of Gmail, as promoted messages. But instead of scanning a user’s email, the ads will now be targeted with other personal information Google already pulls from sources such as search and YouTube. Ads based on scanned email messages drew lawsuits and some of the most strident criticism the company faced, but offered marketers a much more targeted way to reach consumers.

Continue reading at AdAge.com

June 24th 2017 Uncategorized

We Love Jam Studios uses 360 Spatial Audio tech to immerse viewers in ‘Evelyn’s Story’ for Oxfam

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WLJS Campaign Brief 230617.jpgWe Love Jam Studios recently had the honour of composing the music and 360 Spatial Audio soundscape for Oxfam’s powerful and exquisite VR short film, “Evelyn’s Story”, which CB covered on Tuesday

As part of the collaborative team with Filmgraphics and Alt.vfx, Jam closely considered how sound would bring the emotion and immersion of Evelyn’s world to life.

VIEW THE SPOT

Says Hylton Mowday, composer, WLJS: “I based the work on a simple motif
of descending notes based around three phrases of descending perfect
5ths. Not only does the descending phrase bring an emotional gravitas to
her story, but also intentionally the theme represents rain.”

WLJS’
soundtrack expressively brings Evelyn’s struggles to the forefront of
the story, as well as the moments of jubilation.  The music is never
overpowering, it heightens tension and draws smiles at the right
moments. 

Says Mowday: “Optimism is brought to the music with
the addition of more water-like sounding instruments such as the
vibraphone. Whilst the piano’s theme represents hopeful fall of rain,
the vibraphone’s theme is repetitive ascending theme that offers
optimism.”

To complete the total immersive experience, WLJS
crafted a sound design that plunged into Evelyn’s world. The 360
Directional Sound in VR allows the viewer to feel like they are actually
in Kenya, from hearing the searing heat, to the village celebrations as
water is released.

The soundtrack was designed to utilise the
playback systems of Gear VR, Facebook 360 Spatial Audio as well as
YouTube 3D Spatial Audio.

Says Andrew Stevenson, head sound designer: “By ensuring all location sound was recorded in Spatial Audio, the
viewer hears Evelyn’s world with pinpoint focus sounds.  With
headphones on, the sounds move as you turn your head.  We layered our
audio with  ‘headlocked’ narration and music that does not move.  This
gives the viewer and listener a full, real life experience.”

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June 23rd 2017 Uncategorized

China Clamps Down on Webcasting by Weibo and Other Media Firms

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China’s broadcasting regulator ordered Weibo Corp. and two other internet media firms to halt video and audio webcasting, accusing them of operating without a license and disseminating opinions potentially harmful to social stability.

The State Administration of Press, Publication, Radio, Film and Television said services operated by companies including Weibo — often called China’s Twitter — had been broadcasting negative commentary in violation of government regulations. The regulator didn’t say what action had been taken, and Weibo declined to comment while it studies the order.

The regulatory ban could disrupt a revival for Weibo that’s getting underway. The messaging service controlled by Sina Corp. has turned to video streaming over the past year to rejuvenate growth. The company has since reignited user interest, pushing its typical monthly audience to 340 million people — surpassing Twitter’s — and its stock market value above $16 billion. Chairman Charles Chao is now focused on expanding Weibo into areas including news aggregation and live video streaming. Weibo’s advertising and marketing revenue increased 42% in 2016, reaching $571 million.

Continue reading at AdAge.com

June 23rd 2017 Uncategorized

Bestads Six of the Best reviewed by Jeff Kling, chief creative officer, Fallon Worldwide, New York

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jeff_kling_fallon-1.jpgEach week Bestads picks the very best advertising in the world, in every
medium – which is reviewed by a top creative director or team to select
their own personal favourites.

This week’s guest judge is Jeff Kling, chief creative officer, Fallon Worldwide, New York.

BEST TV
Winner: Worldwide Developer’s Conference.
Watchable, silly, informed by a sense of itself. Hangs together. Aware.
Free of the selfishness, pomp, and tone deafness that drowns most of
the rest in this category. I like the dude they casted. And his plant. I
want them both to be okay. READ MORE…

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June 23rd 2017 Uncategorized

Le journal de local #3 – Alex Little and Karsten Jurkchat’s Cannes Series

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Screen Shot 2017-06-23 at 8.57.50 am.jpgAlex Little and Karsten Jurkchat,
senior creative team at Ogilvy Melbourne are in Cannes competing in the
Cyber category of the Cannes Young Lions competition. Here, the pair
shines a light on the Cannes celebrities you haven’t heard of,
exclusively for CB.

“My air compressor for filling the scuba tanks is from a WW2 German U-boat. My grandfather stole it from a city called Toulon and brought it back to Cannes many years ago. They used it to compress the tubes that launch the torpedoes. I started on this scuba boat when I was 12 after watching many Jacques Cousteau documentaries. It was Cannes’ first diving centre, and now I own it. It is interesting because most people think the water is just blue and flat and salt. But with diving we show them that underwater there is life, and this helps them understand that when they throw a can or cigarette in the water, this life gets destroyed. It is more obvious with land. When you take someone to the forest, they see there are many things worth keeping safe. So, my main reason for diving is not money. It is to teach people there is something below the surface and that we must protect it for our children…okay maybe a little money.” – Fred Dessart, owner, Plongee Club de Cannes Diving Centre, Cannes

Screen Shot 2017-06-23 at 8.58.02 am.jpgWe found Fred during another surreal day in the south of France. Karsten
and I, along with the 47 other Young Lions teams, met in the morning
for the winners’ announcement of the 24-hour cyber competition. We’d
only handed our entry in 12 hours earlier so the fact that they’d
collated, processed and judged them all in that window, on top of
herding 100-odd creatives to the other side of the world, Screen Shot 2017-06-23 at 8.58.13 am.jpgis a massive
feat of organisation. Long story short, the team from Britain took out
the top honours. But we won new friends and a lifetime of stories. Not
really, we hate every one of them.

The morning’s rejection was
soon forgotten when that night we found ourselves being chauffeured 30
minutes out of Cannes to News Corp’s party held within the pristine
grounds of Screen Shot 2017-06-23 at 8.58.24 am.jpga mountain chateau. News Corp are the Australian Young Lions
sponsors and were generous enough to invite a couple of scruffy Aussies
to their exclusive event, which boasted Ed Sheeran and Fatboy Slim. True
story. I won’t go on about it, but safe to say the beautiful food,
drinks and the snooker-sized cheese table all added up to a bloody good
evening. Cheers to News Corp for the 4 party.jpginvite and backing the Young Lions
competition year after year.

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June 23rd 2017 Uncategorized

Matt Dickson’s Cannes Diary #5

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Matt Dickson Cannes (1).jpgMatt
Dickson (left), national head of creativity, Southern Cross Austereo, Perth is
representing Australia on the Cannes Radio Lions jury. Dickson, along
with most of the other Australian and NZ jurors, reports exclusively to
CB.

It was a tough day in the jury room today – 14 hours spent deciding which radio/audio campaigns were to be given metal, and eventually, deciding on a Grand Prix winner. I have to say though, a day spent deciding on the best radio & audio work from around the world was far more of a privilege than a chore. If you have campaigns entered in Radio Lions this year, you can rest assured the work was decided upon with the utmost respect for the effort that went into it. 
 
Well done to all the winners, whose work will be announced at tomorrow’s night’s ceremony.

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June 23rd 2017 Uncategorized

Jenna Morrissey + Rachel Harley’s Diary #3 + #4

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j&r 1.jpgJenna Morrissey (left) and Rachel Harley (right), a young creative team from Grey Sydney, have competed in the Print category of the Cannes Young Lions competition. The pair write exclusively for CB.

Alexander Wang graced us with his presence today, speaking about ‘Never Stop Reinventing’. He’s a surprisingly adorable man, and we were left both inspired and feeling as though we were dressed like a couple of plebs. If I could pull off wearing a full Wang/Adidas tracksuit without looking like some Russian bydlo, you know I would.

j&r 2.jpgHe was joined by Stan Smith, who is apparently a human and not an Adidas
shoe, which is news to me. They then discussed said shoe for 45
minutes. Surprisingly entertaining, and now I know more about a shoe
than the average bear. That will make for some wonderful small chat for
the rest of the week. Get prepared, important people.

We were
then #blessed with Dame Helen Mirren, but the evening pretty much made
the day seem a bit like manual labour. We got picked up in private
transport and taken to a private chateau to rub shoulders with a group
who I assume were also wondering how they managed to get invited.

j&r 3.jpgj7R 4.jpgPrivate
shows by Ed Sheeran and Fatboy Slim were not too shab, as were the
miles of cheese and bread. It also appeared I was the only one having a
coronary over the Made in Chelsea stars there. I’ll let the photos do
the venue more justice, though.

We then ended up at a bar that
accepts enthusiastic high-fives as payment for your drinks. In all
honesty, I would’ve preferred just paying the 18 euros. 

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June 23rd 2017 Uncategorized

BCF has some BCFing fun in new radio campaign via Clemenger Brisbane to push its stocktake sale

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bcf hero image[2][1].jpgBCF (Boating Camping Fishing) has launched a new radio via Clemenger Brisbane, that reminds outdoor enthusiasts that getting dragged around the homemaker centre sales isn’t all bad.

Ben McConnell, marketing manager at BCF, wants us to take heart in the knowledge that next door to every snooty towel emporium and boring rug shop, is a BCF. 

Says McConnell: “We’re all about helping people have a bit of BCFing
fun. So even if you’re stuck in town over the stocktake weekends, at
least you can have a laugh at these ads.”

PLAY THE INSOLVENT RUGS SPOT
PLAY THE TOWEL TOWN SPOT
PLAY THE STORAGE CELEBRATIONS SPOT

Marianne O’Brien,
creative director at Clemenger, said that commercial radio is packed
with spots for all the big retailers at this time of year.

Says
O’Brien: “Everyone’s on sale right now. So we thought we’d use the
landscape to our advantage, and help BCF stand out from the noise.”

The radio campaign drew on the voice talents of comedians Sam Simmons, Rhys Nicholson and Jean Kittson.

It will run until the end of June, across a number of stations on the Australian Radio Network (ARN).

Client: BCF – Boating Camping Fishing
Marketing Manager: Ben McConnell
Brand Manager: Sarah Cogzell
Marketing Coordinator: Melissa Guymer
Marketing Coordinator: Emma Yerbury
Agency: Clemenger BBDO Brisbane
Managing Director: Rob Hudson
Creative Directors: Cristian Staal & Marianne O’Brien
Copywriter: Christie Luxton
Business Director: Richard Boland
Senior Account Director: Allison Witherspoon
Agency Producer: Robyn Dodd
Sound Designer: Rosco Audio

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June 23rd 2017 Uncategorized