B2B Marketing News: Top Enterprise Firm Challenges, What B2B Buyers Want, Mobile Ad-Buy Shift, & LinkedIn’s Content Trends

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2020 May 29 MarketingCharts Chart

2020 May 29 MarketingCharts Chart

What B2B Buyers Want From Tech Vendors Right Now
55 percent of B2B buyers say it’s appropriate for marketing efforts to continue during these challenging times, and 53 percent are presently in the market for B2B products and services, with most of those having recent new purchasing interests, according to newly-released survey data. MarketingProfs

Programmatic Ad Spend Down 9% Since Beginning of 2020, Driven by Travel and Auto
Amidst an overall fall of 9 percent in April, ad spending for the technology vertical and the education and training segment were up 70 percent and 63 percent for the year, with streaming ad spend also up by some 18 percent, according to recently-released report data. Adweek

Exclusive: New York Times phasing out all 3rd-party advertising data
The New York Times has begun eliminating all third-party advertising targeting information, and by July the firm will instead use a fully-proprietary platform, the company recently announced. Axios

Google’s digital-ad dominance is harming marketers and publishers, says new study
Digital marketers and publishers have been hurt as a result of Google’s online advertising dominance, according to a new study, with display ads the primary focus of the Omidyar Network and Public Knowledge report. AdAge

Reddit Launches New, 12-Week Online Advertising School Program
Social news and discussion platform Reddit has launched a three-month online community-driven advertising school program, led by director-level-or-above instructors covering 12 marketing topics, the firm recently announced. Social Media Today

Polls Return to Messenger From Facebook. After a year’s absence Facebook Messenger polls have been brought back
Digital marketers lamenting the elimination of Facebook’s Messenger polls a year ago got good news recently, as the social media giant announced that it has brought the polling option back for group chats. Adweek

2020 May 29 Statistics Image

Pandemic hastens shift in ad buying to mobile, study says
During an overall drop in ad spending, mobile ad spend has fared the best, as its 15 percent decrease was less than the 25 percent seen for desktop ad buying, according to recently-released study data. Mobile Marketer

Facebook Launches New App Called ‘CatchUp’ to Facilitate Group Phone Chats
Facebook recently released a tool to help bring online conversations to real-time phone communications, with the lanch of CatchUp, becomming Facebook’s sixth new app release in the past half year, the firm announced. Social Media Today

Enterprise Companies Struggle with Customer Experience Tasks
Real-time insights, personalization, and consistent data formatting are the top three customer experience (CX) challenges for enterprise firms, according to recently-released study data. MarketingCharts

LinkedIn Publishes New Guide to Key Content Trends Amid COVID-19
LinkedIn (client) has released new information about trending content on the Microsoft-owned platform, with top trending hashtags and other information of interest to digital marketers, the firm announced. Social Media Today


2020 May 29 Marketoonist Comic

A lighthearted look at “the new normal” by Marketoonist Tom Fishburne — Marketoonist

Whoooaaa Duuuuude: Why We Stretch Words in Tweets and Texts — Wired


  • Lee Odden — 20 Marketing Experts on Content that Helps Sales Reps Sell – Part 3 — Modus
  • Nick Nelson — 10 Ways to Improve Your Business While Working Remotely — Small Business Trends
  • Lee Odden — Klear interviews Lee Odden — John Gaylor
  • Lee Odden — Stop the Sales Drop: Marketing Shifts For Stronger Growth — Marketing Insider Group
  • Lee Odden — PIMtalk with Lee Odden: PIM, SEO, Content Marketing and B2B influencers [Video] — PIMTalk Podcast
  • Lee Odden — 5 Smart Tips for Managing the WFH Transition in Marketing — monday.com (client)
  • Ashley Zeckman — Ashley Zeckman: 5 Essential Questions to Guide Your B2B Influencer Marketing Strategy — Content Marketing World
  • Lee Odden — “Stop the Sales Drop” Launches Sales and Marketing Peer Group — Business Wire
  • Lee Odden — How to boost SEO flow like a pro during COVID-19 — PR Daily
  • Lee Odden — Interview with Lee Odden – Breaking Free of Status Quo Marketing Tactics — Stop the Sales Drop
  • Lee Odden — Marketing Through Uncertain Times – 15 Experts Share Insights — Insight Brief
  • Lee Odden — Empathetic content marketing falls flat without authenticity [Video] — Search Engine Land
  • Lee Odden — How to measure content KPIs during COVID [Video] — Search Engine Land
  • Lee Odden — How to evaluate content marketing opportunities during COVID [Video] — Search Engine Land
  • Lee Odden — What’s Trending: Fortify the Fundamentals — LinkedIn (client)

Have you come across your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thank you for joining us this week, and we hope that you will return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

May 29th 2020 Uncategorized

WARC predicts a $50 billion drop in ad spend, and the IAB hits back at Trump: Friday Wake-Up Call

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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.

May 29th 2020 Uncategorized

Twitter screens Trump’s Minneapolis threat-tweet for glorifying violence

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After applying a fact-checking label Tuesday to a misleading vote-by-mail tweet made by US president Donald Trump, Twitter is on a roll and has labeled another of the president’s tweets — this time screening his words from casual view with what it calls a “public interest notice” that states the tweet violated its rules about glorifying violence. 

Here’s how the tweet appears without further interaction (second tweet in the below screengrab):

The public interest notice replaces the substance of what Trump wrote, meaning a user has to actively click through to view the offending tweet.

Engagement options are also limited as a result by this label, meaning users can only retweet the offending tweet with a comment; they cannot like it, reply to it or vanilla retweet it.

Twitter’s notice goes on to explain why it has not removed the offending tweet entirely — and this is where the public interest element of the policy kicks in — with the company writing: “Twitter has determined that it may be in the public’s interest for the Tweet to remain accessible.” 

Twitter appears to be shrugging off the president’s decision yesterday to sign an executive order targeting the legal shield which internet companies rely on to protect them from liability for user-created content — doubling down on displeasing Trump who has accused social media platforms generally of deliberately suppressing conservative views, despite plenty of evidence that ad-targeting platform algorithms actually boost outrage-fuelled content and views — which tends, conversely, to amplify conservative viewpoints.

In the latest clash, Trump had tweeted in reference to violent demonstrations taking place in Minneapolis sparked by the killing of a black man, George Floyd, by a white police officer — with the president claiming that “THUGS are dishonoring the memory of George Floyd” before threatening to send in the “Military”.

“Any difficulty and we will assume control but, when the looting starts, the shooting starts. Thank you!” Trump added — making a bald threat to use military force against civilians.

Twitter has wrestled with the issue of how to handle world leaders who break its content rules for years. Most often as a result of Trump who routinely uses its platform to bully all manner of targets — from rival politicians to hated journalists, disobedient business leaders, and even actors who displease him — as well as to dispense direct and sometimes violent threats.

Since being elected, Trump has also used Twitter’s global platform as a foreign policy weapon, firing military threats at the likes of North Korea and Iran in tweet form.

Back in 2018, for example, he teased North Korean leader Kim Jong-Un with button-pushing nuclear destruction (see below tweet) — before going on to “fall in love” with the dictator when he met him in person.

Twitter’s go-to defence for not taking offending Trump tweets down in the past has been that, as US president, the substance of what the man tweets — however mad, bad and dangerous — is inherently newsworthy.

However, more recently, the company has created a policy tool that allows it to intervene — defining terms last summer around “public interest” content on Twitter.

It warned then (almost a full year ago, in June 2019) that it might place a public interest notice on tweets that would otherwise violate its rules (and therefore merit a takedown) — in order to “to provide additional context and clarity”, rather than removing the offensive tweet.

Fast forward a year and the tech giant has started applying labels to Trump’s tweets — beginning with a fact-check label earlier this week, related to the forthcoming US election, and following up now with a public interest notice related to Trump glorifying violence.

So, finally, the tech giant seems to be inching towards drawing a limit-line around Trump in near real-time.

Explaining its decision to badge the US president’s threat to order the military to shoot looters in Minneapolis, the company writes: “This Tweet violates our policies regarding the glorification of violence based on the historical context of the last line, its connection to violence, and the risk it could inspire similar actions today.”

“We’ve taken action in the interest of preventing others from being inspired to commit violent acts, but have kept the Tweet on Twitter because it is important that the public still be able to see the Tweet given its relevance to ongoing matters of public importance,” Twitter goes on.

It also links to its policy against tweets that glorify violence — which states unequivocally [in bold]: “You may not threaten violence against an individual or a group of people.”

Back in June, when Twitter announced the ‘abusive behavior’ label, it also warned that tweets which get screened with a public interest notice will not benefit from any algorithmic acceleration, writing: “We’ll also take steps to make sure the Tweet is not algorithmically elevated on our service, to strike the right balance between enabling free expression, fostering accountability, and reducing the potential harm caused by these Tweets.”

However the newsworthiness of Twitter’s decision to finally apply its own rules vis-a-vis Trump will ensure there’s plenty of non-algorithmic amplification (and no little irony).

We reached out to the company with questions about its decision to apply a public interest screen on Trump’s latest tweet but at the time of writing it had not responded.

On Wednesday night, Twitter CEO and co-founder, Jack Dorsey, put out a series of tweets defending its decision to apply a fact-check label to Trump’s earlier misleading tweets about vote-by-mail.

“This does not make us an “arbiter of truth”,” wrote Dorsey. “Our intention is to connect the dots of conflicting statements and show the information in dispute so people can judge for themselves. More transparency from us is critical so folks can clearly see the why behind our actions.”

Dorsey’s remarks followed pointed comments made by Facebook CEO Mark Zuckerberg to Fox News, seeking to contrast Facebook’s claimed ‘neutrality’ when policing its platform with Twitter’s policy of taking a stance on issues such as political advertising (which Twitter does not allow).

“I just believe strongly that Facebook shouldn’t be the arbiter of truth of everything that people say online,” Zuckerberg told the conservative news station. “Private companies… especially these platform companies, shouldn’t be in the position of doing that.”

It’s notable that Dorsey used Zuckerberg’s exact turn of phrase — “arbiter of truth” — to reject Facebook’s attack on Twitter’s policy as a straw man argument.

May 29th 2020 Facebook, Twitter

Madonna Badger on coping with grief, why feelings aren’t facts—and the soothing power of Michael Bay movies

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Madonna Badger is the founder and chief creative officer of Badger & Winters, the agency behind the Women Not Objects campaign, No Kids in Cages and Olay’s 2020 Super Bowl ad.

In 2011, her three children and her parents were killed in a fire on Christmas Day. Badger escaped by crawling out a window, clad only in her pajamas. Now, as the country faces 100,000 deaths from COVID-19, she talks about dealing with grief, both personal and public, on this episode of the “Ad Block” podcast.

May 29th 2020 Uncategorized

Stop Force Closing Your Apps

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Many of us have become accustomed to constantly force closing apps. We were told it helps improve battery life and makes our phones run faster. But the truth is, it can actually have the opposite effect.
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May 29th 2020 Uncategorized

These Portable Kettlebells You Fill With Sand Are Perfect For An Iso Workout

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Forget lugging around heavy weights at the beach because Aussie-based company Beachbells has turned up the heat with an intriguing product that’ll make your time on the sand a lot easier.
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May 29th 2020 Uncategorized

Try This Easy Mulled Wine Recipe For Cold Nights

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Winter’s about to hit and the last thing you want to do is drink a cold bottle of red. The problem is: you love red wine. As does any sensible person. Fortunately, there’s a way to enjoy a nice Merlot or Cabernet, while also warming one’s cockles: spicy, delicious mulled wine.
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May 29th 2020 Uncategorized

Add Pancake Batter To Eggs To Make A Superior Omelette

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I feel like I am the last to know that IHOP puts pancake batter in their omelettes. (Did you know? Why didn’t you tell me?) Usually I’m pretty good about this kind of thing, but somehow this particular chain restaurant hack slipped right past me. Luckily, this oversight was easily remedied. I just had to eat an omelette.
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May 29th 2020 Uncategorized

ACLU Files Lawsuit Against Clearview AI

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ACLU Files Lawsuit Against Clearview AI

The ACLU has filed a lawsuit in Illinois against facial recognition firm Clearview AI.

Clearview AI made headlines when it was discovered the firm was scraping millions of websites, including the major social media platforms, to amass a database of billions of photos to pair with its facial recognition software. The company claimed it only made its service available to law enforcement and security personnel, but it was later discovered that was a lie. The company had also let friends and investors use its software for personal interests.

In addition, Clearview has expanded internationally, including making deals with authoritarian regimes. To make matters even worse, there has been at least one instance where the company appeared to be monitoring law enforcement searches and using that information to dissuade police from talking with the press about Clearview.

The ACLU has had enough and filed a lawsuit in the state of Illinois. Illinois is the perfect state to file the suit in, as it has strict Biometric Information Privacy Act (BIPA) legislation that has already been successfully used in court.

In its lawsuit, the ACLU and companies joining it, “are asking the court to order Clearview to delete faceprints gathered from Illinois residents without their consent and cease capturing new faceprints unless they comply with BIPA consent procedures. Until such remedies are implemented, Clearview’s egregious violations of privacy pose a disastrous threat and affront to our rights.”

Here’s to hoping the ACLU is successful in suing Clearview AI into oblivion.

ACLU Files Lawsuit Against Clearview AI
Matt Milano

May 29th 2020 security

What Coronavirus Restrictions Change From 1 June

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The first of June marks a new month and a new season but this year, it will also mark the start of what feels like freedom for many — a major easing of coronavirus restrictions in some parts of Australia.
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May 29th 2020 Uncategorized