Comic for May 24, 2015

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May 25th 2015 Uncategorized

Four Blogging Tools to Make your Content Go Further

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This is a guest contribution from Chris Crawfurd of sovrn.

You put in countless hours to create the highest quality content possible week after week. Maybe you even spend money on hiring a graphic designer to make your work look even better. But what good is a solid piece of content if it’s not being put in front of the right audience?

These four blogger tools are must-haves for any publisher looking to increase the reach of their online content:

1. Use Visual.ly to increase your content distribution

Visual.ly is the world’s marketplace for visual content. Whether it’s an infographic, video, interactive, or presentation, their streamlined process makes it easy to distribute your content and get it in front of the right audience. Visual.ly is sort-of like a social network for infographic and visualization sharing (talk about niche markets). You can explore, share and, in the near future, even create your own. When you open up the home page, you are greeted by a continuous scrolling of some of the best infographics currently on the website, and signing up takes a minute via the link on the top-right of the page (sign-up is free).

Let’s say we are searching for a particular infographic about, say, Digital Advertising. All you have to do is type Digital Advertising into the search box, hit Enter, and Visual.ly will bring up a list of visualizations tagged with the keyword Digital Advertising. While searching for visualizations, you can organize your results in a number of different ways, for example, by visualizations that are currently trending or by most commented or most viewed visualizations. You can also change the layout of your search results – the most useful view shows a description of the graphic so you can find exactly what you are looking for.

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Next Steps:

  1. Register for a free account onVisual.ly
  2. Upload your content
  3. Enjoy the sudden flux of digital eyeballs and link love

2. Use BuzzSumo to gain insights into what your competition is blogging about

BuzzSumo provides insights into the most popular online content and the influencers behind it. The next time you’re brainstorming blog topics for your upcoming content cycle, try researching the topic you’re interested in via the BuzzSumo platform to see what other bloggers and content influencers have to say about it. It might help steer you in the right direction.

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Here’s a breakdown of what BuzzSumo actually does:

  • Allows you to search for content that has been widely shared within social media sites
  • Gather metrics around content and segment it by content format
  • Quickly find guest posts, contests, videos, interviews and infographics
  • Find out who the influential content curators/aggregators are within any niche
  • Gather statistics on industry influencers and their associated websites
  • Export all of the intelligence into Excel spreadsheets

The real meat of BuzzSumo is in its “Pro” version. Through BuzzSumo Pro you can access its Content Analysis Reports. Think of these as regular BuzzSumo reports on steroids.

For data nerds (and I know there’s a few of you out there), this level of reporting will keep you up at night.

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From this dashboard, you can see just about everything there is to know about a specific topic. In this example, “AdWords” is the content area of interest. In addition to tons of other cool graphs, you can also see, at a glance, which domains are just killing it in your industry. 

3. Use Hootsuite to manage and distribute your social media

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the Hootsuite dashboard. Hootsuite is a third-party tool or application that is designed to collate all of your social media account streams into one handy dashboard. You can write, send, schedule and track posts from its simple interface across multiple networks and multiple accounts. It is therefore a good option for those people or businesses that have either multiple accounts on one social media network or accounts across multiple networks – for example Facebook, Twitter, LinkedIn and Instagram.

Hootsuite is web-based and does not require any software download. You can also add team members (and implement work-flow) as well as monitor analytics and performance.

Screen Shot 2015-04-28 at 4.54.59 pm

The primary use of Hootsuite is a social media dashboard (or social media management system) that provides a view of all your social media activity across all your accounts and allows you to post to all of them from one place. It gives you access to up to five of your top social media streams for free – including Facebook, Twitter, MySpace, WordPress, Mixi, Instagram, Google+ among others, which can be much easier than trying to manage all of these accounts directly from a browser. Not only can you track your posts, but you can also reply directly within Hootsuite as well as post updates on every network from the one place.

What do you get with Hootsuite?

  • Manage multiple Twitter, Facebook (profiles, events, groups and pages), LinkedIn (Profiles, Pages and Groups), WordPress, Google+, Foursquare, MySpace (does this even still exist?), Vimeo, Instagram, ping.fm and more accounts from one place
  • Schedule your social media updates
  • Collaborate as a team – including ability to assign replies, mark as done, track messages etc.
  • Manage it all through mobile applications
  • Customized analytics, included automated scheduled reports (though this can be costly)
  • RSS integration
  • Customer support

4. Use meridian to harness the value of your data and grow your influence 

meridian is a new publisher platform built and designed by sovrn Holdings. meridian acts as a conduit between publishers and advertisers by providing publishers with unique data insights that allow publishers to create better, more targeted and lucrative content. Through meridian, publishers can: manage their ad tags; view unique revenue metrics paired with targeted audience segments; see how their site compares to other sites within their vertical; gain access to an expanding library of publisher tools and third-party integrations.

Screen Shot 2015-04-28 at 4.56.13 pm

meridian features detailed, individual advertising performance metrics on a site-by-site, and zone-by-zone basis along with clear trending information. Inside the platform publishers will see detailed audience segmentation detailing the advertiser-driven values and characteristics of readers visiting their sites. In addition to advertising management and optimization, sovrn’s meridian boasts easy to understand reporting and user-friendly data visualization. Publishers see their earnings in real-time. Payments to publishers happen faster than any other system, in virtually every currency, and in every major payment mechanism.

Here are more specifics on what exactly you’ll see in meridian:

  • Fresh, user-friendly interface with real-time data visualizations
  • Improved ad management tools and performance metrics
  • Vertical comparisons for benchmarking performance
  • Audience demographics and reader insights
  • Integrated content from sovrn’s Publisher Resource Center
  • Personalized support from the sovrn Publisher Advocate Team

Screen Shot 2015-04-28 at 4.57.22 pm

Pretty cool, right? Here’s what you need to do to gain access to meridian:

  1. Sign up for a sovrn account on meridian
  2. Create ad tags, install the audience analytics beacon and search widget
  3. Sit back and reap the rewards of your hard-earned data.

Well, what did you think? Were these tools helpful? If you have any other tools you’ve found useful in your blogging/content creating endeavors, contact me a ccrawfurd@sovrn.com or leave us a comment below!

Chris Crawfurd is VP of Publisher Services at sovrn Holdings, responsible for growing and managing sovrn’s 20,000+ publisher relationships. Contact him: ccrawfurd@sovrn.com

 

Originally at: Blog Tips at ProBlogger

Build a Better Blog in 31 Days

Four Blogging Tools to Make your Content Go Further

May 25th 2015 Uncategorized

FATH – The old man and his dog – (2015) :90 (Argentina)

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FATH - The old man and his dog - (2015) :90 (Argentina)
DDB Argentina and Fundación Argentina de Transplante Hepático (FATH) have decided to take back the emotional-ad crown from Thailand, and in 90 seconds only, they tell a beautiful story of animal & man loyalty and love. It’s an old man and his dog who go about their daily routine, they stop for errands, coffee with friends, walk in the park, watch TV and then one day, the man falls ill. Very ill. The ambulance comes and the faithful dog runs after it as it takes the old man to hospital.

The dog then waits outside the hospital. And waits. And waits. Through rain and shine, day and night. Yes, you know what’s happened to the man inside. But did you expect to tear up like that at the end of the ad?

May 24th 2015 Uncategorized

Help Mission 22 end the War At Home

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Mission 22 is a non-profit dedicated to raising awareness about PTSD among returning American vets, and aims to end vet suicide. Together with conflict reporter David Guttenfelder, they’ve documented some of those lives lost.Heartbreaking, powerful work on this Memorial Day Weekend.

May 24th 2015 Uncategorized

Mission 22 “War at home” (2015) 2:23 (USA)

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Mission 22 "War at home" (2015) 2:23 (USA)
As America celebrates Memorial day by having cookouts and heading to the beach, a few of the more patriotic among us will honor those American soldiers who died in armed conflicts. With a staggering statistic that more soldiers are dying via suicide when they return home, versus on the battlefield, this is a very moving piece of content. David Guttenfelder has spent a decade plus as a conflict reporter. He’s recently started documenting the conflict at home. Switching from images of battlefield horrors, to quieter, more desperate scenarios: the houses and towns where these vets grew up. Heartbreaking.
This piece is done for Mission 22, who have made it their mission to create awareness for vets suffering from PTSD, and end veteran suicide in America.
May 24th 2015 Uncategorized

365 Million Reasons Why Email Is A Solid Investment

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emailmoney Funding events over the last five quarters have shown investors to be bullish on companies engaged in email. From analytics to infrastructure, advertising to services, and everything in between, the email ecosphere has been infused with $364.5 million in funding. The recent growth of these freshly funded companies underscores how important solid, reliable and measurable email is to startups… Read More

May 24th 2015 Uncategorized

Comic for May 23, 2015

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May 24th 2015 Uncategorized

Brazil’s $26 Billion Eyewear Industry Moves Online With Lema21 And EÓtica Merger

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Lema21 - press release colecao21_homem_grau The late April merger of, Lema21, an innovative private label startup, and eÓtica, an ecommerce site for prescription eyewear and contacts, is proof that Brazil’s investors are taking a long view toward startup development and not just interested in stamping out their competition. Read More

May 24th 2015 Uncategorized

A Food Bubble? Not So Fast

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foodbubble Is there a “Food Bubble”? Robyn Metcalfe believes so. In her recent TechCrunch editorial she pointed to recent fundraises by Instacart and Delivroo—reportedly demanding valuations of $2 billion and $100 million on revenues of ~$100 million and $1 million, respectively—as evidence that the kind of irrational exuberance so often found in tech is seeping into food investmen Read More

May 24th 2015 Uncategorized

Miito Deconstructs The Kettle To Save Energy

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Miito Europeans love little better than a nice cup of tea. Which means an awful lot of water is being boiled daily — only a portion of which is actually necessary, given most people aren’t fastidious enough to boil only the quantity of liquid they actually need to fill their cup or teapot. Read More

May 24th 2015 Uncategorized