The number of health and fitness wearable device and smartphone app users in Great Britain is expected to nearly double between 2014 and 2015, according to recent estimates. Fitness bands currently sit at the top of the UK wearables market; however, as the wearables space expands, smart watches will gain ground.
In Argentina, adverse economic conditions came into play in 2013 when a precipitous 13.5% drop took total media ad spending down to $3.56 billion. To make matters worse, Argentina defaulted in July 2014, putting the country's currency under renewed pressure as central bank reserves dip further and international financing remains out of reach. But despite a deteriorating economic picture, ad spend is growing, expected to reach $3.78 billion this year.
As part of eMarketer's CMO One-to-One interview series, Erika Nardini, AOL Advertising's CMO, talks about the platform's original programming, monetizing video and what the future holds for AOL.
Traditional product recommendations aren't disappearing, but new approaches are emerging. The push for omnichannel retailing is driving personalization in the real world, according to a new eMarketer report, and mobile is often the bridge between online and in-store.
Air New Zealand’s quirky "The Most Epic Safety Video Ever Made" marks the airline’s latest go at enlisting characters from J.R.R. Tolkien’s The Hobbit to spoof the stuffy in-flight safety video.
The four-minute video—which grabs the No. 3 spot on this week’s Adweek/VidIQ top branded video chart—follows a pair of Hobbit fans as they are transported into scenes from the trilogy while on an airplane. For example, when one loses a gold ring (similar to the one featured in The Hobbit), he is instructed to inflate his lift vest before bungee jumping off of a bridge to recover it.
Elijah Wood and Peter Jackson make appearances, too. Jackson reminds passengers when "it’s time to store all electronic devices" as he sits in an airplane seat at the top of a hill.
Meanwhile, Wood thanks passengers for picking Air New Zealand to fly on. "May your path always be guided by the light of the stars, and may the future bestow upon you all the happiness and adventure our Middle Earth has to offer," Wood says.
Air New Zealand ran a similar Hobbit-themed commercial in 2012. In that ad, the entire experience took place on the plane.
Elsewhere, Beats by Dre’s LeBron Re-Established spot also makes this week’s chart in time for his return to the Cleveland Cavaliers.
Check out this week’s full chart in the interactive infographic below, powered by VidIQ.
NOTE: Adweek's VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.
Crepes are delicious, delicate and difficult to make. Instead of making the crepe from scratch using flour, use a tortilla.
If you’re one of the people who complains about the fact that the only legal way to watch Game Of Thrones at the time of original broadcast in Australia is to pay for a Foxtel subscription, time to get your whine on again. Foxtel has extended its partnership with HBO, which produces Game Of Thrones, so it doesn’t look like there will be any change to that arrangement in the foreseeable future. More »
Tree-t yourself to some trans-seasonal glory with these leaf-heavy wallpapers.