Article: Will UK Consumers Sport Fitness Wearables?

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The number of health and fitness wearable device and smartphone app users in Great Britain is expected to nearly double between 2014 and 2015, according to recent estimates. Fitness bands currently sit at the top of the UK wearables market; however, as the wearables space expands, smart watches will gain ground.

October 31st 2014 Uncategorized

Article: Total Media Ad Spending on Recovery Path in Argentina

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In Argentina, adverse economic conditions came into play in 2013 when a precipitous 13.5% drop took total media ad spending down to $3.56 billion. To make matters worse, Argentina defaulted in July 2014, putting the country's currency under renewed pressure as central bank reserves dip further and international financing remains out of reach. But despite a deteriorating economic picture, ad spend is growing, expected to reach $3.78 billion this year.

October 31st 2014 Uncategorized

Article: CMO One-to-One: AOL's Goal to Merge 'Culture and Code' Online

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As part of eMarketer's CMO One-to-One interview series, Erika Nardini, AOL Advertising's CMO, talks about the platform's original programming, monetizing video and what the future holds for AOL.

October 31st 2014 Uncategorized

Article: Product Recommendations: Digital Seeps into the Physical World

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Traditional product recommendations aren't disappearing, but new approaches are emerging. The push for omnichannel retailing is driving personalization in the real world, according to a new eMarketer report, and mobile is often the bridge between online and in-store.

October 31st 2014 Uncategorized

Top 10 Branded Videos: Air New Zealand Enlists The Hobbit for In-Flight Safety Video, Again

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Air New Zealand’s quirky "The Most Epic Safety Video Ever Made" marks the airline’s latest go at enlisting characters from J.R.R. Tolkien’s The Hobbit to spoof the stuffy in-flight safety video.

The four-minute video—which grabs the No. 3 spot on this week’s Adweek/VidIQ top branded video chart—follows a pair of Hobbit fans as they are transported into scenes from the trilogy while on an airplane. For example, when one loses a gold ring (similar to the one featured in The Hobbit), he is instructed to inflate his lift vest before bungee jumping off of a bridge to recover it.

Elijah Wood and Peter Jackson make appearances, too. Jackson reminds passengers when "it’s time to store all electronic devices" as he sits in an airplane seat at the top of a hill.

Meanwhile, Wood thanks passengers for picking Air New Zealand to fly on. "May your path always be guided by the light of the stars, and may the future bestow upon you all the happiness and adventure our Middle Earth has to offer," Wood says.

Air New Zealand ran a similar Hobbit-themed commercial in 2012. In that ad, the entire experience took place on the plane.

Elsewhere, Beats by Dre’s LeBron Re-Established spot also makes this week’s chart in time for his return to the Cleveland Cavaliers

Coke’s real-life take on mobile gaming and GoPro’s latest videos also continue to keep YouTuber viewers’ attention.

Check out this week’s full chart in the interactive infographic below, powered by VidIQ

 

NOTE: Adweek's VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.






October 31st 2014 Technology, video, YouTube

Make Easier Crepes With Flour Tortillas

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Crepes are delicious, delicate and difficult to make. Instead of making the crepe from scratch using flour, use a tortilla.
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October 31st 2014 Uncategorized

What The New Metadata Retention Laws Propose

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Communications Minister Malcolm Turnbull has finally presented proposed legislation to the Australian Parliament regarding the Abbott Government’s plans for the retention of metadata. More »

   
 

 

October 31st 2014 Uncategorized

Bad News, Game Of Thrones Fans: Foxtel Has Extended Its Deal With HBO

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If you’re one of the people who complains about the fact that the only legal way to watch Game Of Thrones at the time of original broadcast in Australia is to pay for a Foxtel subscription, time to get your whine on again. Foxtel has extended its partnership with HBO, which produces Game Of Thrones, so it doesn’t look like there will be any change to that arrangement in the foreseeable future. More »

   
 

 

October 31st 2014 Uncategorized

App Deals: Discounted iOS iPhone, iPad, Android, Windows Phone Apps

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Today’s best deals include Magnet Balls on Windows Phone, Slender Man Origins on iOS and Perfect Produce on Android. Deals end without warning, so be quick! More »

   
 

 

October 31st 2014 Uncategorized

Weekly Wallpaper: If You Leaf

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Tree-t yourself to some trans-seasonal glory with these leaf-heavy wallpapers.
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October 31st 2014 Uncategorized