The Creativity Top 5: The Best Brand Ideas of the Week

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In this week’s episode, McDonald’s launches a “lifestyle collection” of home goods, Ikea steps up its home improvement solutions, AMC brings fans closer to Don Draper and more.

And for more great work from the creative world, tune in every day to Creativity-online.com and follow @creativitymag on Twitter.

Continue reading at AdAge.com

March 29th 2015 Uncategorized

Sick burn, Obama! President Signs…

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Sick burn, Obama! President Signs Order Making Ted Cruz Ineligible for Obamacare http://www.newyorker.com/humor/borowitz-report/president-signs-order-making-ted-cruz-ineligible-for-obamacare via @BorowitzReport

March 28th 2015 personal

Saw a house today described…

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Saw a house today described as "just needing your finishing touches", which apparently included such amenities as "walls" and "a roof".

March 28th 2015 personal

Through the Google lens: Search trends March 20-26

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Searches for March Madness are still surviving and advancing, but this week brought with it a host of other stories to spur your search questions. Here’s a look at what people were searching for this week:

Germanwings Flight 9525
On Tuesday, Germanwings Flight 9525 crashed in the French Alps, killing all 150 people who were onboard. In the wake of the tragedy, people around the world have turned to search to learn more about the crash and subsequent investigation. Early searches included questions about Lufthansa, Germanwings’ parent company, and about the type of plane that had crashed; search interest in the Airbus A320 family spiked 100x in the first four hours. But after investigations revealed that co-pilot Andreas Lubitz appears to have deliberately locked himself in the cockpit and flown the plane into a mountain, the questions got more specific. People asked questions like “How do you access the plane’s cockpit?” and worried: “Is it safe to fly after the Germanwings crash?” and “Is flying becoming more dangerous?”

Presidential politics
Election Day 2016 is more than a year-and-a-half away, but the presidential race is already underway. On Monday, Senator Ted Cruz announced his candidacy. The Texas Republican is known for his fervent opposition to the Affordable Care Act, in particular a 21-hour filibuster-style speech on the floor of the Senate in 2013 (at one point, he read aloud from Dr. Seuss’ Green Eggs and Ham). Searchers turned to the web to answer all kinds of questions about Cruz and his beliefs, sending searches for [cruz liberty], [cruz obamacare] and [cruz wiki] to spike more than a thousand percent in the last 30 days. The top questions, though, were around whether Cruz is eligible to become President because he was born in Canada. (The answer is yes, BTW.)

Pop culture mania
This week Zayn Malik confirmed he is leaving boy band One Direction, sending teens worldwide into a tailspin as they asked (and searched): “Why is Zayn leaving One Direction?” The British star said that he is leaving to “be a normal 22-year-old…out of the spotlight,” which may be tough given there were more than a million searches for him on Wednesday. Meanwhile, the rest of the band will go on without him—in fact, search interest in One Direction tours spiked 5x in the U.S. the day of the announcement.

If freaking out about Zayn isn’t your thing, maybe freaking out about “A” is? The mysterious villain of the ABC Family show Pretty Little Liars was revealed—sorta—on Tuesday night, leading to hundreds of thousands of searches for the show. We won’t spoil it here, even though it was frankly a little hard to miss amidst the outcry. Let’s just say, the truth is out there. ;)

Finally, it’s barely spring but it’s already time to start thinking about your summer festival agenda. The line-ups of both San Francisco’s Outside Lands and Chicago’s Lollapalooza music festivals were announced this week. The top festival searched in each state breaks down almost exclusively along geographic lines and leaves us wondering: Are Massachusetts residents big Elton John fans?

Taking charge of your health
In a New York Times op-ed, Angelina Jolie revealed that she had undergone surgery to remove her ovaries and fallopian tubes to prevent cancer. This was the second preventative surgery for Jolie (she wrote about her double mastectomy in 2013), who made this decision because she carries a mutation in her BRCA1 gene, putting her at high risk for breast and ovarian cancer. There were more than 100,000 searches for Angelina Jolie on Tuesday, and people turned to the web to ask related questions about women’s health and cancer prevention.

Tip of the week
Who says National Puppy Day has to be just once a year? When you’re need of a furry pick-me-up, just ask the Google app “Ok Google, show me pictures of puppies.” Smiles are practically guaranteed.

March 28th 2015 Uncategorized

Lowe’s Gives Away Glow-in-the-Dark Cat Hats During March Madness

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Lowe’s jumped into the NCAA action again this year by bringing a phony product idea to life during the Sweet 16, based on an ad that began airing earlier in the spring.

The retailer created an infomercial for glow-in-the-dark cat hats, which were featured in a spot that showed how Lowe’s gives men so much confidence in their home-improvement projects that they are motivated to pursue their wildest dreams. In the original ad, a man pitches an idea to his boss: glow-in-the-dark cat hats.

In the infomercial that follows, men search frantically under couches and with helicopters for their lost cats while coping with angry and distraught significant others. “There’s got to be an easier way to find my cat,” says one man, when the glow-in-the-dark cat hat is introduced. The ad boasts about the hat’s state-of-the-art technology and fashionable styles like “The Henchman” and “Bespoke Pilgrim.”

Continue reading at AdAge.com

March 28th 2015 Uncategorized

Marketing Day: Facebook & Twitter Display Rise, Dot Coms Rule & Google Cookiegate In UK

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

The post Marketing Day: Facebook & Twitter Display Rise, Dot Coms Rule & Google Cookiegate In UK appeared first on Marketing Land.



Please visit Marketing Land for the full article.

March 28th 2015 Uncategorized

Despite Tech Media’s Obsession, Big Brands Aren’t Rushing to Meerkat, Periscope

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Typically the bigger the brand, the longer it takes them to adopt the hottest new social app. Case in point: trendy live-streaming apps Meerkat and Twitter’s Periscope.

Meerkat launched in late February as a way for people to stream live broadcasts from their phones that would cross-post to Twitter so that anyone could tune in. Many did. By March 16 the app that became the toast of tech festival SXSW had registered more than 91,776 livestreams and more than 293,800 views since launch, according to social analytics firm Simply Measured.

Then on Thursday Twitter officially launched Periscope, a Meerkat-like livestreaming app the social network had acquired in January. That same day, there were almost as many tweets containing the hashtag #periscope as those containing the hashtag #meerkat, as Quartz’s Dan Frommer pointed out on Twitter.

Continue reading at AdAge.com

March 28th 2015 Uncategorized

Why Dodge Paired a Gearhead With a Monkey in ‘Dodge Law’ Campaign

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Enforcing Dodge Law is serious business.

So the brand turned to muscle car enthusiast Richard Rawlings of Discovery Channel’s “Fast N’ Loud” to restore order in an ad campaign that launched this month. But even with Mr. Rawlings’ expertise in resurrecting vintage rides at his Gas Monkey Garage in Dallas, he needed a partner with a little attitude.

Enter the Gas Monkey, his no-nonsense sidekick.

Continue reading at AdAge.com

March 28th 2015 Uncategorized

Martin Sorrell: Magazines, Newspapers Deserve More Credit for Effectiveness

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Music to the ears of people who buy and sell print ads: Martin Sorrell, the chief executive officer at WPP, says newspapers and magazines might not be getting the credit they deserve.

According to a report in the Times of London, Mr. Sorrell told an audience this week at a Broadcasting Press Guild breakfast in the U.K.: “There is an argument at the moment going on about the effectiveness of newspapers and magazines, even in their traditional form, and maybe they are more effective than people give them credit [for].”

Mr. Sorrell cited research showing that traditional media is often more engaging than digital content. His remarks are important because WPP, which owns media-buying powerhouse GroupM, steers billions in advertising budgets to various media.

Continue reading at AdAge.com

March 28th 2015 Uncategorized

Sexual Diversity Organization Combats ‘That’s SoGay’ With #TheGaySweater

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The non-profit advocacy group worked with Saatchi & Saatchi Canada to put together the campaign.

The post Sexual Diversity Organization Combats ‘That’s SoGay’ With #TheGaySweater appeared first on Marketing Land.



Please visit Marketing Land for the full article.

March 28th 2015 Twitter, video