Why Your Blog Needs SEO

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In the second part of our three-part series on the What, How and Why of SEO and how it relates to your blog, we’ll be exploring why your blog needs SEO (you can find the first post SEO For Bloggers: A Basic Explanation here).

The reasons for writing a blog are varied, from sharing your knowledge to earning income, but they all depend on attracting, maintaining and growing an audience. You can have a blog filled with great writing and information, but if no one reads it, all you have is a diary.

Why Your Blog Needs SEO | ProBlogger

The Importance of SEO

Now for some sobering facts. At any given time there are approximately 164 million blogs in circulation, yet 80% of those stagnate with readership numbers of less than a thousand, and many with, as the industry maxim goes, readerships of one.

A common process with bloggers, especially when starting out, is to pump out content, a “build it and they will come” approach. This is pointless and an approach that will only dishearten your efforts in building a loyal readership. If you weren’t attracting readers with five blog posts, what makes you think writing ten more will change anything?

So how do you increase your readership base? Well, promotion is the key, along with the ability of your blog to be found. That’s where SEO comes in.

Search engine optimisation, or SEO, is the process used to write and structure your blog in such a way as to raise your search engine rankings. When done correctly it means more people finding and reading your blog. Here’s why:

SEO Is Cost-Effective Marketing

In the search for more readers, many blog owners resort to advertising on social media or paying for ads on other blogs. This approach will usually cost you money. Typically, not what a blogger wants. Utilise the power of SEO to:

  • Accurately pinpoint your audience – achieving better results than ads
  • Save money by researching and writing your own campaign
  • Customise your SEO campaigns to target exactly the type of reader you want visiting your blog
  • Increase Return-On-Investment with custom marketing using SEO techniques and keyword analysis

Be Searched. Be Found.

Readers looking for blogs like yours have a great way to find them, and that is using search engines. Google and the like are this generation’s phone books, handy ways to look up any business or entity to find out where to contact them. Google does its part by sending out its robot (Googlebot) to crawl your site, searching for relevant information. It then uses this information to catalogue the individual pages. The closer your blog posts come to answering reader’s questions, the more likely they are to rank high.

Search engine optimisation is just that: optimising your page to get the best possible rankings for a given search phrase. By following simple SEO principles, traffic from Google and other search engines can grow quickly. Even tweaking small details, such as making filenames descriptive instead of image009.jpg can help posts rank higher.

A Better Reader Experience

Structuring your blog posts with SEO in mind makes for a much better reader experience. Informative, entertaining, and succinct posts will keep readers returning and help build a loyal following. Other points to follow that create a superior reader experience are:

  • Focus each post on a single key phrase group, to avoid posts wandering off topic
  • Make your site uniform across all pages to appear more professional
  • Compress your images to ensure faster load times
  • Match all page and image titles to relate to the page content
  • Links on your pages should only lead to legitimate, relevant posts and sites

Roll With The Changes

SEO is in a constant state of flux. Every time you think it is perfect, a Google update can upset the balance. The regular updates that Google conducts means your SEO must be a dynamic process to maintain high rankings. Keep abreast of Google and its various updates and tweak your site accordingly. Evolving your SEO will ensure you continue to deliver quality posts to your readers.

Leading The Competition

If you have competition in your niche that you’re eager to overtake, SEO is one of the simplest ways to do it. This works especially well if your competitor has poor quality search engine optimisation. They may have a greater budget or more time to work on their site, but if their pages aren’t optimised as well as yours, you will hold the SEO advantage. That means a greater opportunity for your site to rise in the rankings with a potential drop for the competition.

A simple, successful search can lead a vast amount of readership to your blog. To be searched and found entails you spending some time understanding and implementing an SEO strategy that makes your blog easier to discover. You want your blog to stand out from your competition, increasing your readership base and offering you the chance to monetise your blog. SEO is a powerful tool that can leverage your efforts for great returns.

Jim Stewart, CEO of StewArt Media, is a recognised digital marketing expert. Jim is ProBlogger’s SEO expert and will share his vast SEO knowledge to equip you with the systems and skills to optimise and monetise your blog using tried and tested techniques. What Jim doesn’t know about SEO and blogging isn’t worth knowing.

The post Why Your Blog Needs SEO appeared first on ProBlogger.

      

February 28th 2017 Uncategorized

Partnering toward the next generation of mobile networks

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Over the years, we’ve built and managed networking infrastructure to help us provide Google services to people around the world. Our infrastructure spans many areas, from the fabric that binds together servers within our data centers, to the backbone network that links these data centers, to our edge nodes which hundreds of network operators deploy to deliver our services efficiently. Across all of these, we’ve relied on common design and operational principles, such as the use of software defined networking (SDN), network function virtualization and site reliability engineering, to help us deliver our services reliably.

As people increasingly access the Internet through their mobile devices, mobile operators are now designing their next-generation networks based on many of the same principles that we’ve adopted to power our own networking infrastructure. To support our partners as they roll out these networks, we’re working on a number of initiatives that we’re excited to share progress on today.

We’re announcing that we’re partnering with leading mobile network operators globally, including Bharti Airtel and SK Telecom, and building a platform for operators to run their network services. This platform brings to partners a set of powerful building blocks that we have developed over time. Our SDN framework enables networks to adapt to new services and traffic patterns. Fast user space packet processing on commodity hardware increases the ability to deliver new features quickly while reducing costs. And simplified workflow management and automated testing help quickly launch and iterate on new features. This platform also builds on our existing efforts to jointly experiment with mobile operators on richer APIs. These APIs will enable new operational models and help operators bring new features (such as Smart Offline) to people.

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We want to bring the benefits of this platform to as many people as possible. So, in addition to partnering with more operators for this platform, we’re also bringing our design and operational experience to CORD—a vibrant open-source project with active participation from leading mobile ecosystem partners.

There’s a lot more to come as we continue to partner with operators on their next generation networks.

February 28th 2017 Uncategorized

Marketing Day: B2B marketing tips, Google analytics & Amazon’s virtual assistants

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.



Please visit Marketing Land for the full article.

February 28th 2017 Uncategorized

SearchCap: Google Assistant, local finder test & Bing hospital finder

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Assistant, local finder test & Bing hospital finder appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

February 28th 2017 Uncategorized

Game on with Daydream at GDC 17

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With Daydream, you can get your game on with a mobile VR headset that’s comfortable to wear and a controller that’s simple to use. Whether you love to play first-person battles in space, solve complex puzzles, or make real friends in virtual spaces, Daydream has you covered. Here at the Game Developers Conference (GDC) in San Francisco, we just announced more great VR titles joining our gaming lineup on Daydream from top developers.

Ubisoft and some of the original creators of Rabbids are teaming up to bring you Virtual Rabbids. For the first time ever, you’ll be able to communicate and interact directly with the larger-than-life Rabbids embarking on new wacky adventures. This lighthearted game makes full use of the controller to show what Daydream can do, while capturing the humor and antics of the original Rabbids series.

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Next we have Beartopia from Spry Fox, who won Standout Indie at the inaugural Google Play Awards in 2016 for their word puzzle game, Alphabear. Beartopia is a fun co-op village game that will bring you together with other players so you can form friendships and build a bustling and prosperous society. It will be Spry Fox’s first foray into VR, and we love indie games like this that push the envelope of what’s possible and bring new ideas to growing platforms. Indies have long been a key pillar of Google Play, and we’re excited to see that continue on Daydream.

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Find your true calling in Virtual Virtual Reality by Tender Claws. Try on different VR headsets, and the Virtual Labor System will help you identify a suitable artificial intelligence client match.

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Finally, Along Together by Turbo Button is a game about being an imaginary friend. Using the Daydream controller, you’ll help your pal safely navigate treacherous 3D puzzles.

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These titles are all coming to Google Play soon. In the meantime, to celebrate GDC, some of the top Daydream games will be on sale for a week starting on March 1: grab Gunjack 2: End of Shift, Need for Speed: No Limits VR, and Keep Talking and Nobody Explodes for half price.

Anyone can make apps and games on Daydream, and there are more than 100 experiences available on Google Play. If you’re here at GDC, check out our sessions and stop by our Daydream booth #1424 for demos and a chance to learn more about our developer tools.

February 28th 2017 Uncategorized

[Reminder] Upcoming webinar — Build Your Ultimate Martech Stack

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It’s not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Linda West, Act-On’s senior director of marketing services…



Please visit Search Engine Land for the full article.

February 28th 2017 Uncategorized

[Reminder] Upcoming webinar — Build Your Ultimate Martech Stack

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It’s not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Linda West, Act-On’s Senior Director of Marketing Services…



Please visit Marketing Land for the full article.

February 28th 2017 Uncategorized

Making emotional connections in a digital era

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Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer connection. But columnist Seth Price believes technology can actually help foster these emotional connections.



Please visit Marketing Land for the full article.

February 28th 2017 Uncategorized

Get in the fun! Pre-register for the latest games on Google Play

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Whether you’re defending your gym in Pokémon GO, building your dark side squad with Darth Vader and Boba Fett in Star Wars: Galaxy of Heroes or making tough rulings to maintain control over your kingdom in Reigns, there’s something for every gamer on Google Play.

Starting today, you can pre-register for even more amazing games coming soon to the Google Play Store. From high-fidelity games to new Daydream VR experiences, not only do these titles have great storylines and engaging gameplay—they demonstrate the tremendous variety and advancements made in mobile gaming.

  • TRANSFORMERS: Forged to Fight by Kabam is a new high-definition, action-fighting mobile game set in an immersive world. The game will feature authentic Transformers “more than meets the eye” action, allowing players to engage with Optimus Prime, Megatron and many other popular Autobots and Decepticons in a stunning 3D environment. The game will be available worldwide on April 5, 2017.
  • Battle Breakers is a new frenetic tactical role-playing game from Epic Games, powered by Unreal Engine 4. A vibrant fantasy sci-fi cartoon adventure, Battle Breakers lets you recruit and build a dream team from hundreds of unique heroes to battle monsters as you take back the Kingdom, one break at a time!
  • Injustice 2 lets you guide your stable of favorite Super Heroes and Villains to victory. Expanding on the hit game Injustice: Gods Among Us, Injustice 2 delivers brand new characters, tons of exciting new modes, and the look and fighting style that NetherRealm Studios is known for. Injustice 2 will be available on Google Play for Android devices in May.

In the coming months, we’ll also welcome more Daydream VR experiences to Google Play, including:

  • Virtual Rabbids is the first VR Rabbids experience on mobile developed by Ubisoft Montpellier in collaboration with Bucharest. Available this spring on Daydream, players will find themselves in some of the most precarious situations as they race to save the planet.
  • Beartopia is a cooperative multiplayer village game by Spry Fox. Make friends, work together and grow a thriving community.  

For your next adventure, get ready to plug in and play with some of your favorite characters in a more immersive way.


February 28th 2017 Uncategorized

B2B marketing tips for an effective account-based marketing (ABM) strategy

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What is account-based marketing, and should you adopt it? Columnist Kristie Colby suggests how to implement ABM within your organization and how to use technology to scale your organization’s ABM capabilities.



Please visit Marketing Land for the full article.

February 28th 2017 Uncategorized