An AdWords Script To Make Exact Match, Well…Exact

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Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for our own good). It’s a clear move to grab some more advertising dollars, and the news has been met with fury by SEM experts. Most two-year-old kids know that there is a…



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September 30th 2014 Google

BlackBerry Is Gonna Get Weird With Smartphone Design At Least Once A Year

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blackberry-whatever BlackBerry could be about to become the most interesting company in the smartphone business: The Canadian telecommunications firm will deliver a minimum of one “unconventional device” per year, according to a new report from Reuters, following the launch of the square-screened Passport last week.
The Passport is definitely an outlier gadget, with its wide-bodied construction… Read More

September 30th 2014 Design, Mobile

Adobe Brings Photoshop For Chromebooks To Its Education Customers

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chromebook-photoshop For the longest time, pundits said that Google’s Chromebook initiative wouldn’t amount to much because Chrome OS couldn’t run complex applications like Photoshop. Those pundits will have to find another example now, because starting today, Photoshop will run on Chrome OS and on Chrome for Windows (if you are an Adobe education customer). Read More

September 30th 2014 adobe

For Those About To Rock The Jamstik, We Salute You

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scaled-4674 I love stringed MIDI instruments. After messing with the gTar two years ago I’ve been looking for the perfect portable MIDI device that allows me to meld my inability to play keyboards with my sub-par guitar skills. Perhaps I’ve finally found my perfect match. We first met the Jamstik last year and I’ve been waiting to get my hands on a unit since. The team is finally… Read More

September 30th 2014 Uncategorized

Mophie’s Samsung Galaxy S5 Juice Pack Gives You Ample Smartphone Life

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samsung-gs5-mophie-case Mophie has a new Juice Pack out, designed for the Galaxy S5. The case packs a huge 3,000 mAh battery within its glossy shell, which is slightly larger than the 2,850 mAh unit within the Galaxy S5 itself. True, you could carry around a spare battery for the GS5 and pop the back whenever you want more power, but the Mophie’s extra juice is just a switch away, and it includes passthrough… Read More

September 30th 2014 Mobile

User-Centered SEO: Creating Long-Term Value

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CMOs understand that by its very nature, SEO rarely stays the same for long. The shift to putting end customers and users front and center is quite different from SEO practices of yesteryear. While this new SEO direction may seem daunting, it also opens up a huge realm of opportunity for those that…



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September 30th 2014 Uncategorized

Sheryl Sandberg & Katie Couric On Thriving Amidst Seismic Platform Shifts

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It’s a mobile world and both Katie Couric and Sheryl Sandberg are doing their best to help their companies adapt. Couric and Sandberg, two of the top executives in the media-industrial complex, kicked off the Interactive Advertising Bureau’s MIXX conference today in New York with a discussion…



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September 30th 2014 Facebook

Studio Launches Competition To Gamify Game That Will Promote Upcoming “Shaun The Sheep” Film

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Once upon a time, movie marketing consisted of posters, billboards and TV commercials. My, how we’ve grown up over the years! Who would have thought an app game could be used to promote a movie release? Well, that’s pretty much standard practice now for certain films. One such film,…



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September 30th 2014 Uncategorized

iOS App Store’s “Trending Searches” Section Shows Evidence Of Gaming

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appstore-trending-searches A new feature in Apple’s App Store for iOS 8 is a search section which displays “trending” searches below the search box – an area meant to highlight the popular apps of the moment. However, from an analysis of the apps which have been appearing on this page since its public debut, it seems some app publishers have already figured out how to game the system for their… Read More

September 30th 2014 Mobile

Tango Music Pix Returns For Its Official Launch

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tango-music-pix Today, Tango has officially re-released Tango Music Pix, an app for making musical slideshows, which the messaging service is calling its first “sister application.” Read More

September 30th 2014 Mobile