Eyetools in AdAge (About Ogilvy Using Our Eyetracking for Its Email Clients)

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AdAge wrote about

Ogilvy optimizing emails with heatmaps and eyetracking.



This is an Eyetools ‘heatmap’ of the hottest spots of attention on one email. Click to see

larger eyetracking image.

Ogilvy’s director of email campaigns, Jeanniey Mullen sees strategic benefit in adding objective feedback/testing into their design process — they want to always improve the quality delivered to their end-clients.

Ogilvy picked Eyetools as their email testing supplier because of our speed and experience in the space. We’re proud of this!

July 7th 2005 Uncategorized

Google Eyetracking Study of Search Results — on Sale

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You can buy the report quickly and easily.


This report analyzes how different Google ranking and positions increase visibility and click-throughs, and it is finally available for sale! (read SearchEngineWatch’s summary).

A lot of work went into this study. The findings are interesting and numerous.

July 6th 2005 Uncategorized