By: dpls

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nice article, i found another tool that might hep on keyword and domain analysis :

January 31st 2008 Uncategorized

By: wil

Comments Off on By: wil

James, my pleasure, glad it helped, what did you find most helpful?

January 25th 2008 Uncategorized

By: James Harrison

Comments Off on By: James Harrison

I’m a big fan of your link building & keyword research videos on youtube. Keep it up!

January 23rd 2008 Uncategorized

Usability ROI Declining, But Still Strong

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The expected improvement from usability is smaller than it used to be for two reasons:

  • We have now harvested most of the low-hanging fruit from the truly horrible websites that dominated the lost decade of Web usability (approximately 1993–2003). In those early years, Web design was abominable — think splash screens, search that didn’t find anything, bloated graphics everywhere. The only good thing about these early designs was that they were so bad that it was easy for usability people to be heroes: even the smallest study would inevitably reveal several immense opportunities for improvement.
  • Usability budgets have not increased substantially, even as the Web has gotten better. As the full report discusses in detail, during the last decade, the share of project resources allocated to usability has held steady at around 10% in those enlightened companies that include usability in their design lifecycle. Yes, many more companies do usability now than ever before. However, individual projects don’t see much more funding, even though they’re now challenged with identifying a higher level of design improvements.

January 22nd 2008 Alertbox

By: wil

Comments Off on By: wil

Tim, Thanks man! Looking forward to it as well!

January 22nd 2008 Uncategorized

By: Tim Carter, Pedrera, Inc.

Comments Off on By: Tim Carter, Pedrera, Inc.


These vids are excellent. Thanks for putting them up. I’m really looking forward to working on another site with you guys; I always learn something new.


January 20th 2008 Uncategorized

Go hack yourself – recovering your FTP password

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All of the websites I put together at the moment are used for playing around and testing things. It’s fun to set up a site, try some things out, delete it or just let it sit and then – usually much later – start over and try something else. The only problem is that by the time I am ready to start over, I have forgotten my password. I can find my user name, it’s in the FTP client and visible in my hosting control panel, but the password is not visible anywhere. The secure way would be to just pick a new password, but let’s assume you need your old one :-) . The following will also work for email passwords stored in your email client, by the way.

What we’ll do is “sniff” the connection that your FTP client builds up, we’ll take a look at the packets sent out and received. Remember that other people can do this as well – say if you’re on an insecure wireless connection on the road — use secure connections and protocols whenever you can!

You’ll have to get a copy of Ethereal (freeware), a universal network analysis tool (there are many similar tools available, I like the flexibility of Ethereal). Download it, install it and start it up.

To get started, select the menu item Capture and Start, then choose your ethernet interface (WLAN, cable, etc) and let it start. You are now recording your complete network traffic, you 1337 self-h4x0r :D . Depending on what you’re doing at the moment, it may record a lot of traffic. We’ll filter it later on, so don’t worry about that.

Ethereal capture in progress

Now start up your FTP client (make sure you’re not using a secure FTP connection) and connect to your server. When you connect to your server like that, you will send your user name and password over the network and Ethereal record that for you. Once you have that, you can stop capturing in Ethereal.

Sniffed Ethereal connection

If you scroll through the data you collect like that, you’ll quickly notice that there’s a lot going over those wires. Let’s just look at the data going to and from our FTP server. You’ll have to get the IP address of your server (which you can usually do in a shell/command box by typing “nslookup”). In the filter box on top, enter: ip.addr eq nnn.nnn.nnn.nnn (where the “nnn’s” are the IP address of your server).

Sniff your server's IP address

Once you only look at the data going to and from your server, you’ll see the authentication information right away:

Username and password, hacked

Now that you see how easy it is to hack yourself, make sure that others can’t do the same with your account:

  • If you’re using a wireless connection, always assume that others can listen in (even if you’re using your own access point with WEP or WPA encryption).
  • Make sure that you use a secure version of FTP. In general, they will encrypt your authentication information so that it will not be readable on your network. Double-check it with Ethereal, if you want to be sure.
  • Change your FTP/email passwords after you have used them on an insecure connection like a hotel or airport wireless.
  • If you use a web-based email service, make sure that you are accessing the site with HTTPS and not HTTP. Most web-mail services allow that (though they may not activate it by default since it is a bit slower and is usually not needed on your home network).
  • Even if your FTP (or email) client encrypts passwords in the settings, they can still be read with the right tools.

Stay safe!

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January 13th 2008 News

10 Best Intranets of 2008

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The winners of the award for 10 best-designed intranets for 2008 are:

  • Bank of America, US
  • Bankinter S.A., Spain
  • Barnes & Noble, US
  • British Airways, UK
  • Campbell Soup Company, US
  • Coldwell Banker Real Estate Corporation, US
  • IKEA North America Service, LLC, US
  • Ministry of Transport, New Zealand
  • New South Wales Department of Primary Industries, Australia
  • SAP AG, Germany

Most of the winning designs are traditional, company-wide intranets, but IKEA won for its regional intranet covering North America. Also, Coldwell Banker’s intranet works somewhat like an extranet: it connects 3,800 independently owned and operated residential and commercial real estate offices, while appearing to users as a local office intranet rather than a corporate intranet.

January 7th 2008 Alertbox

By: Safeway Logistics

Comments Off on By: Safeway Logistics

I’m just starting SEO for my site and your videos are very helpful. Thanks ALOT!

January 7th 2008 Uncategorized

Eyetracking the Google Checkout Button: It Does Not Increase Viewing Significantly, But…

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(a new study by Eyetools & SendTec)

If you’re hoping that adding Google Checkout to your search result will boost viewing of your ad by making it stand out on the page, it won’t much. However, it does seem to increase clicking by those that do see it, so that’s probably all you care about!

The Eyetools/SendTec Google Checkout Button Study covers the details, and InternetRetailer reviewed the results here (though ironically they didn’t include a link to the study, and there is no place to leave any comments).

Most interesting to me personally was the strong correlation between clicking and viewing/looking, which I’ll blog about tomorrow.

Once you’ve read the study, give us a call to discuss how we can help optimize the conversion rates of your webpages, landing pages, and emails.

January 5th 2008 Uncategorized