The Incredible Stupidity Of Investigating Google For Acting Like A Search Engine

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I did a search at Google today for “cars” and was shocked. Rather than list links allowing me to search for “cars” on Bing, Yahoo, Baidu, Voila, Naver and Yandex, Google instead favored its own search results. I’m glad the EU will be investigating whether this…

Please visit Search Engine Land for the full article.


November 30th 2010 Uncategorized

Goa and Marrakech fastest moving winter sun destinations this quarter

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With snow up and down the country it’s little wonder that Brits are thinking of warmer climes and wanting to get away for winter sun holidays.

Winter sun beach image.png

One of the insights to come out of our latest quarterly travel report is that Goa and Marrakech are the fastest moving destinations of the quarter.

Travel Fast Moving Destinations Table Oct 2010.png

Between August and October 2010 there was a significant increase in the volume of searches for flights to both Goa and Marrakech. Goa in India was the fastest moving destination of the quarter, jumping 22 places since July. Morocco’s “Red City” Marrakech was the fastest moving destination of the year, leaping 29 places since October 2009.

Another winter sun destination that was popular this quarter was Egypt’s Sharm el Sheikh. Perennial favourites the Canary Islands had another strong quarter with Fuerteventura and Gran Canaria both featuring in the fast movers list. Winter sun holidaymakers also favoured fellow Canary Islands Tenerife and Lanzarote which were both in the top 10 most popular destinations. The list of the top 50 destinations is included below:

Travel Top 50 Destinations Table Oct 2010.png

New York saw impressive growth at the top of our list and increased its market share from 3.89% of the total flights searches to 4.64%. New York is always a popular family holiday destination and with Christmas shoppers able to get some significant discounts in New York this year, the Big Apple has become even more popular. The rise in business travel has also helped New York consolidate its position as the most popular destination for UK Internet searches.

There are loads of other interesting insights in our travel report which is out today from the rise of Christmas markets to the top ski resorts this season. You can download it for free to find out the latest trends affecting the airlines, agencies, cruise and car hire companies and much more.

Follow Hitwise on Twitter!

November 30th 2010 Uncategorized

Tips on Video: B2B Facebook, Social ROI & Repurposing Social Content

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While traveling recently in New Zealand and a short stay in Sydney, Australia I shot a few videos offering social media marketing tips. Check them out below and you can also view many other tips videos and interviews we’ve done with search and social media marketing experts on the  TopRank Online Marketing YouTube Channel.

Tips on Social Media ROI from Sydney Australia near the famous Opera House & Sydney Harbour Bridge. Sorry about the wind, it messed with the audio a bit. I need to get a Zi8 and a microphone!

Common B2B Facebook Myths from Rangitoto Island, off Auckland, New Zealand. (From an old Army bunker near the mouth of a 600 year old volcano actually)

Tips on Repurposing Social Content from Queenstown, New Zeland on the shore of Lake Wakatipu and the Remarkables Mountain range.

Obviously I have a ways to go before making these kinds of videos really good.  Simply creating an outline script and adding a microphone and tripod would probably make a big difference vs. using a Lumix and making it up as I go.

Despite the non-existent production value, I am curious if readers of Online Marketing Blog are interested in this kind of thing.  I don’t plan on posting them all here, but will likely draw attention to one per trip and post the rest to our YouTube channel.  Is this format of any interest to you?  What do you think of video previews for a longer blog post?

Thanks for watching and reading.


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Tips on Video: B2B Facebook, Social ROI & Repurposing Social Content | http://www.toprankblog.com

November 30th 2010 B2B, Online Marketing, Social Media

EU’s Antitrust Probe Into Google Focuses On Niche Local Search Engines

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The European Commission has launched an investigation into Google after some vertical search engines submitted formal complaints that the firm had used its dominant position to crowd out and ‘disappear’ their results in its index – as reports various outlets including Bloomberg and the BBC.

The EU is obliged to look into whether Google as purposely lowered the search rankings of price comparison sites Foundem (UK) and Microsoft-owned Ciao, and French legal search engine ejustice.fr in its results.

The EU investigatation will also take in Google’s ad platform, which covers Google’s unpaid and sponsored search results and “an alleged preferential placement of Google’s own services.”

We’re going to take a look at what all this means.


November 30th 2010 Uncategorized

PowerCloud Systems Spins Out Of PARC, Gets More Backers

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Xerox’ Palo Alto Research Center (PARC) is spinning out PowerCloud Systems, the cloud-managed networking solutions provider that it has incubated through the Startup@PARC program since early 2008. PowerCloud has also gained more backing, with Walden Venture Capital and Javelin Venture Partners joining the line-up.

PowerCloud offers cloud-based technology for OEM vendors that is designed to make business networking devices easier to deploy, secure, and manage. The company builds on intellectual property developed at PARC, including two exclusive and eight shared patents in areas ranging from cloud-virtualized network controllers to “usable security.”


November 30th 2010 Uncategorized

Use Ninite And Task Scheduler To Keep Relatives’ Computers Up To Date

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Some people avoid any and all update notices—and you can’t always blame them, given how many occur on the average computer. Reader Andrew Chandler suggests fixing their ignoring ways with the no-fuss Ninite installer and Task Scheduler automation.
(more…)

November 30th 2010 Uncategorized

Totsy Lands $5 Million In Funding For Flash Sales Site For Children Products

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Exclusive – Totsy, a private sale site targeting moms of kids aged 0-7 (and moms-to-be), has raised $5 million in Series A funding from DFJ Gotham and Rho Ventures. The financing round follows the startup’s recent “acquisition” of competitor bTrendie’s member base.

Totsy is the umpteenth niche-specific (in this case, for everything from prenatal care products, baby gear, travel accessories to children’s clothing and toys) to emerge, following in the footsteps of successful flash sales sites like pioneer Vente-Privée.com, Gilt Groupe and Rue La La.

If you’re in any familiar with the tried model of these sites, you know the drill: Totsy offers its members brand-specific sales on products for expecting moms, parents, babies and kids at sample sale prices, for up to 70% off the retail price. Shopping events are designer-specific and held over a limited-time period, 48 to 72 hours to be exact, for ‘invited’ members only.

One thing I admire about Totsy: the company puts a lot of effort into being completely eco-friendly in its operations, and actually plants trees in the name of members’ kids to help reduce the effects of deforestation.

I know – shopping isn’t really going to ‘save the world’, but I like to think every bit counts.


November 30th 2010 Uncategorized

Feds Crack Down on Web Piracy

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The Federal government has stepped up the war against Internet piracy, issuing seizure orders against 82 commercial Web sites engaged in the illegal sale and distribution of counterfeit goods.


November 30th 2010 Uncategorized

Protecting Your Intellectual Property On The International Stage

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If you’re planning to trade in international markets — or in some cases even if you’re not — you need to take steps to protect your intellectual property. Whilst this is wise if you’re launching just in the US, it’s even more critical to plan for this in the wilder reaches of the five continents…

Please visit Search Engine Land for the full article.


November 30th 2010 Uncategorized

Report: In-Game Purchases To Blow Mobile Games Revenues Past $11 Billion By 2015

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A new report from Juniper Research forecasts global mobile games revenues to surpass $11 billion by 2015, nearly double what they were in 2009.

All in all, it’s a fairly conservative prediction in my opinion, but what’s interesting is that the research firm also says in-game purchases will overtake the traditional pay-per-download model, with Apple’s in-app billing mechanism leading the way, as the primary source of monetizing mobile games in about two years (by 2013).

At the same time, Juniper Research acknowledges that, with the ever-increasing amount of apps on all popular platforms (and app stores for that matter), discoverability remains a problem for game developers and publishers alike.

Sounds like an interesting time to be a mobile games developer or publisher, although this quote from the report’s author, Daniel Ashdown, should serve as a big red warning flag:

“Discoverability can be a ‘chicken and egg’ problem: high downloads lead to prominence, but achieving a high number of downloads is largely dependent on already being prominent.

Consequently, a small minority of games achieve very high downloads, whilst the vast majority achieve very small download figures.”

This is obviously an excellent opportunity for fledgling app discovery platforms such as Appsfire, Chomp, Mplayit, AppAware, Appolocious and, increasingly, StumbleUpon.

Awkward “video white paper” / interview below:


November 30th 2010 Uncategorized