How much for a really small slice?

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When the hardware store sells you a single screw for a dime, shouldn’t they just give it to you? Especially if you’re a good customer?

Shouldn’t that singer (you bought all her albums) return the love? You’re only asking for a few seconds, a hug, a handshake, an autograph…

It’s easier than ever to break your offering into smaller bits, into pieces that are part of the whole but are tiny on their own.

Add up enough small slices and that’s the whole cake. Asymmetry is the rule now, not the exception.

Small slices can’t be free in the long run, not if that’s the only kind of slice there is.

Either you need to figure out how to sell your small slices, or you need to invent some big slices that are obviously worth what you need to sell them for.

March 31st 2012 Uncategorized

Links for 2012-03-30 []

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  • DuckDuckGo
    Fast growing search engine – still not sure why this is better than Google/Bing
  • Politify | Rethink Democracy
    Forecast financial impact of political scenarios – really interesting comparisons
  • 360iTIGER | SEO Functions, Tips, Tutorials and Documentation
    360iTIGER is a cloud-based technology created by digital agency 360i that automatically populates website data into a Web-enabled document with the click of a button. 360iTIGER gathers and organizes relevant SEO and social data, so that SEOs can spend more time crafting strategy – and less time viewing source.
  • Nonstartr
    Get your startup pitch idea here!
  • GoSeeDo
    GoSeeDo is the marketplace for creative experiences: Discover unique experience gifts, tailored lessons, co-creation events, behind-the-scenes access, commissioned flash-mobs and more! Let your new relationship with the arts begin

March 31st 2012 Uncategorized

BBC Red Button Blog 31st March – 7th April

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What's On Red Button banner



Lauren’s turning 18…

You can enjoy exclusive EastEnders scenes on the Red Button this week!

Lauren’s turning 18 – but how will she celebrate? Let her take you on a journey from birthday party hell to heaven – and beyond…

Available on all platforms

Freesat/Sky/Virgin Media:
Sun 1st April, 2:50pm-6:30pm

Sun 1st April, 2:50pm-4:30pm

Love to Learn

Press the Red Button to play the CBeebies Love to Learn Quiz where you can have fun with all the family learning about words and numbers with CBeebies presenters Alex and Cerrie.

The quiz features questions on a variety of CBeebies favourites including the Numberjacks, Abadas, Alphablocks, Numtums and The Lingo Show. Choc full of great clips, the quiz is just for fun but viewers can play again and again to improve their score.

The quiz will be split into two parts: Part 1 will be available from Monday April 2nd until Saturday 7th April and Part 2 will be available from Sunday 8th April until Friday 13th April.

For more information on all the CBeebies characters please visit:

Available on Sky/Freeview

Mon 2nd April – Fri 6th April, 6:00am-7:00pm
Sat 7th April, 6:00am-3:30pm

Mon 2nd April, 6:00am-7:00pm
Tue 3rd April, 6:00am-7:00pm
Wed 4th April, 6:00am-9:45am, 12:35pm-2:50pm
Thu 5th April, 6:00am-9:50am, 2:40pm-6:50pm
Fri 6th April, 6:00am-8:50am
Sat 7th April, 6:00am-7:05am



Adele in concert

You can check out extra performances and behind the scenes chat with Adele on the Red Button this week!

Press red immediately after her Albert Hall concert on BBC One.

Available on all platforms

Freesat/Sky/Virgin Media:
Thu 5th April, 11:30pm-4:00am
Fri 6th April, 9:00pm-4:00am

Thu 5th April, 11:30pm-4:00am
Fri 6th April, 9:10pm-4:00am

Deadly 60 Quiz

Are you ready to take on the deadliest quiz ever? Steve Backshall is returning with some more deadly round-the-world adventures. Press red to play along and find out if you’ve got the world’s most deadly mind.

There will be a sneak peek at series 3, through a deadly dozen of quality questions, with Steve helping you along the way. Do you know your hippos from your hyenas? Your humpbacks from your hammerheads? See if you can get a deadly dozen correct! You can even play again and improve your score.

The Deadly 60 Quiz – play it now if you dare!

Available on Sky/Freeview

Sat 31st March, 7:00am-2:00pm
Sun 1st April, 7:00am-7:00pm

Sat 31st March, 7:00am-2:20pm
Sun 1st April, 12:10pm-2:40pm
Sun 1st April, 4:40pm-7:00pm

Talk Season

Tune into BBC Red Button for highlights of fascinating interviews from the recently launched BBC Four Talk archive collection.

Available on all platforms

Freesat/Sky/Virgin Media:
Sat 31st March, 9:40pm-4:00am
Sun 1st April – Fri 6th April, 7:00pm-4:00am

Mon 2nd April, 7:10pm-4:00am
Tue 3rd April, 10:10pm-4:00am
Wed 4th April, 9:10pm-4:00am

In It To Win It

Dale Winton returns with another series of In It To Win It, the game show where people compete on general knowledge for a big money jackpot.

Think you can do better? Every Saturday press the Red Button during the show to pit your wits against our studio contestants. Come the final round will you still be In It To Win It?

Available on Sky:

Sat 31st March, 3:00pm-9:10pm

Sat 7th April, 3:00pm-9:10pm

Available on Freeview:
Sat 31st March, 6:00pm-9:10pm
Sat 7th April, 6:00pm-9:10pm

CBBC Extra

Press red on the CBBC channel this week to see Chris and Dodge introducing some top drawer CBBC action. Don’t miss our exclusive look behind the scenes on a new Horrible Histories shoot and see what Chris and Dodge got up to when they travelled back through time!

You can also read Chris and Dodge’s blog, answers to some of your ace questions, read Dodge’s horoscopes and see if the jokes that made Chris LOL will do the same to you.

Go on, press red… You know you want to!

CBBC Extra website

Available on all platforms

Freesat/Sky/Virgin Media:
Sat 31st March, 7:00am-10:00am
Mon 2nd April – Fri 6th April, 7:00am-10:00am, 3:00pm-6:00pm
Sat 7th April, 7:00am-10:00am

Wed 4th April, 3:00pm-6:00pm
Fri 6th April, 3:15pm-5:05pm

News Multiscreen: Video Choice

Each weekday BBC News’ On Demand team will be rounding-up the day’s strongest news pictures to bring viewers a two-minute package of highlights. On weekends the tone becomes more conversational when Red Button viewers can watch a topical interview in ‘Five Minutes with…’ or a round-up of the week’s weird and wonderful videos in OddBox.

  • Video Choice: Weekdays (available around the clock)
  • Five Minutes With… / OddBox: Weekends (around the clock)

BBC News website

Available on Sky and Virgin only

CBeebies Red Button

BBC Red Button welcomes younger viewers and grown-ups with a sense of adventure to the big, bright and fun world of CBeebies interactive!

Now your children’s favourite characters are at the heart of the interactive TV experience. Satellite and digital terrestrial viewers will have slightly different offerings from one another. This has enabled us to offer the best games tailored to each system.

CBeebies Red Button is available now on the CBeebies channel, and via page 5900 on other channels.

Cbeebies website

Available on Freeview and Sky only

BBC Sport Multiscreen**

Catch up on all the latest Sport via the BBC Sport multiscreen. Headlines are available around the clock with up to five additional streams available to cover the best that BBC Sport has to offer.

Please note that Red Button sport timings are subject to change at short notice.

For the latest information refer to the BBC Sport website.


  • Cycling – World Track Championships live coverage from Melbourne.
  • Golf – The Masters 2012 highlights from Augusta.
  • MotoGP – Live coverage of MotoGP, Moto2 and Moto3 round 1 qualifying from the Losail Circuit, Doha.

**Note all Red Button times are subject to change at short notice

March 31st 2012 Uncategorized

Comic for March 31, 2012

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March 31st 2012 Uncategorized

Flickr Friday: March Trend Report

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Spring has officially arrived on the world’s most popular photo sharing site. In March, over 88 million images were uploaded to Flickr. Seasonal photography rose to the top our trending list, brining our collection of images tagged “spring” to over 5 million. And thanks to record-breaking temperatures across the country, pictures of blossoms popped up at No. 4.

March was a big month for fun as well. The annual SXSW music, film, and technology festival nabbed the No. 2 spot on our trending list. Third place went to St. Patrick’s Day. Apparently our photographers are a very lucky bunch – there are nearly 1,000 pictures tagged as four-leaf clovers on Flickr. March Madness rounded out the top five this month.

Though their inspiration changed, our users stayed true to their technology. The iPhone 4 was once again the most popular camera on Flickr, followed by DSLRs from Canon and Nikon.

For more interesting Flickr trends, including a special section for foodies, check out the March Trend Report below.


Photo: Available from The Next Band./ FLICKR:

March 31st 2012 Uncategorized

CB Poll: Do you prefer the AWARD Awards theatre format or should it be a sit down dinner?

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Screen shot 2012-03-31 at 7.52.41 AM.jpgScreen shot 2012-03-31 at 7.56.04 AM.jpgWith
around 800 at the glittering AWARD Awards on Thursday night, it’s
timely to revisit a far more important debate than whether too many Gold
Pencils were handed out. Rather, should AWARD stick with the current
theatre format or should it go back to a sit down dinner, which was the
norm for most of the first 30 years of AWARD? You can vote on your
computer, iPad or any smart phone.


Screen shot 2012-04-02 at 6.24.28 AM.jpg

Comments (6)

March 31st 2012 Uncategorized

Stoli Vodka Parts Ways With Hef, Biz Stone

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Stolichnaya is saying so long to Hugh Hefner with a new celebrity-free campaign driven by music.

March 31st 2012 Uncategorized

Kentucky and Louisville Fans have “March Madness” Fever

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With March Madness well underway and the Final Four squaring off on Saturday for a spot in the National Championship game, searches around ‘March Madness’ reached a record high the week ending March 17th, up 16% over the same week last year. In fact, searches for variations of ‘March Madness’ have consistently grown each year since 2009.

1_March Madness Variations 3-24-2012.png

News was also recently released announcing that March Madness dethroned the Super Bowl as the top betting event of year in 2012. While visits to the Sport Betting category did not grow significantly vs. last year, there was a lift in “NCAA bracket” searches, up 13% compared to 2011. Considering brackets are the standard way people place bets around March Madness, this makes sense. It’s also interesting to note that bracket-related searches typically peak toward the beginning of the tournament when many office pools get started.

2_NCAA Bracket Variations 3-24-2012.png

Looking at the DMA breakdown of visitors to a custom category of NCAA Men’s Basketball Sites indexed against the online population, the top 4 DMAs which overindexed most during the previous 4 weeks, are close to or are home to a school in the Final Four. The data shows that visitors in the Louisville, KY DMA (where the University of Louisville is located) were 312% more likely to visit college basketball sites compared to the online population while visitors in the Lexington, KY DMA (where the University of Kentucky is located) were 241% more likely. Likewise, visitors from Kansas, specifically Wichita and Topeka, were also highly likely to visit NCAA sites during this time period.

Among DMAs that are located near other schools that made it to the Sweet Sixteen, online users in Cincinnati, OH (University of Cincinnati and Xavier University); Syracuse, NY (Syracuse University); and Lansing, MI (Michigan State University)were all significantly more likely than the online population to visit college basketball websites.

3_DMA of NCAA BB Sites 3-24-2012.png

Thanks to Andrew Lopanik, Junior Analystwith the Strategic Services team at Hitwise for today’s analysis.

March 31st 2012 Uncategorized

The Big Tent, and big ideas, arrive stateside

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The Internet has transformed society in so many ways, and that’s bound to continue. The aim of our Big Tent events is to bring together people with diverse views to debate some of the hot-button issues that transformation raises.

This week we hosted our first Big Tent event stateside at the Computer History Museum in Mountain View, Calif. The theme was Digital Citizenship, and over the course of the day we discussed child safety online, the most effective ways to incorporate technology with education and what governments and civil society can do to maintain a responsible and innovative web.

The policymakers, commentators and industry members who attended heard from a variety of speakers, from child prodigy and literacy evangelist Adora Svitak to filmmaker and Webby Awards founder Tiffany Shlain. Wendy Kopp, the CEO and founder of Teach for America, gave a keynote about the need to integrate technology into education thoughtfully, not as a panacea, but rather within a greater context that supports critical thinking and other crucial curriculum goals. In a fireside chat with David Drummond, Jennifer Pahlka, the founder and executive director of Code for America (which takes the idea of skilled service from Teach for America and applies it to programmers) laid out her vision for a growing corps of young coder volunteers with an “agile, maker-and-doer mentality” that can help local governments better serve their citizens, and help citizens better participate in their democracy. “Instead of a chorus of voices,” she said, “I’d like to see a chorus of hands.”

We also launched a new Big Tent YouTube channel with a collection of content from past Big Tents and information about upcoming events around the world. Visit the channel to watch speaker videos, participate in the debate via the comments, get more information on the presenters and see how different communities approach many of the same issues. Stay tuned for future Big Tents, both here and abroad.

March 31st 2012 Uncategorized

SearchCap: The Day In Search, March 30, 2012

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Pending Layoffs Put Final Nail In Yahoo Search? Whatever is left of Yahoo Search — and, frankly, that’s unclear at this point — might be…

Please visit Search Engine Land for the full article.

March 31st 2012 Uncategorized