More Than 10 Is The New 10 Blue Links For Bing

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Bing has been experimenting with showing more than ten search results on a page, while Google is showing seven search results on a page in some cases. Now, Bing has decided to stick with the experiment in the June update. There have been some observant searchers who picked up on the change over at…

Please visit Search Engine Land for the full article.


August 31st 2012 Uncategorized

Maria Montessori Google Logo: Google’s Founders Childhood Education

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It is well known that Google’s co-founders, Sergey Brin and Larry Page, as children were educated under the Montessori education system. They are proud of it and consider it one of the fundamental reasons they are so successful today. Today is the 142nd birthday of the late Maria Montessori,…

Please visit Search Engine Land for the full article.


August 31st 2012 Uncategorized

Bing Search Update – August 2012?

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Bing Search UpdateBing search updates typically are hard to spot because the forums don’t typically light up with SEOs going crazy about it. Why? Because Google dominates the search referrer traffic for most sites and industries.

That being said, there is a single post at WebmasterWorld that has one webmaster claiming there was a recent update. He said:

Yesterday my site dropped from page 1 – where it has been for years – to page 8 in Bing results for main money search term.

This had already happened on Google with Penguin.

Is this some sort of Penguin equivalent?

Now, I doubt this is a Bing Penguin update but I did check my analytics for search referrer traffic, while most my sites barely get much from Bing, this site did see a spike and then decline around this time.

Did you notice a Bing update in the past day or so?

Forum discussion at WebmasterWorld.


August 31st 2012 Uncategorized

Post Google Penguin: Publishers Fear Guest Content

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Penguin PencilEGOL, someone I highly respect at Cre8asite Forums posted a thread about his recent fear or anxiety around accepting guests posts, despite the quality of it, due to Google’s Penguin update.

He said that he heard that accepting articles with credit links at the bottom would get him in trouble with the Google Penguin update. Honestly, I thought Penguin was mostly about external incoming links, not internal links.

Here is what EGOL wrote:

Since Penguin, I am getting a flood of article offers. Most of this content is crap. Some of it is “average” quality (which I don’t publish). Some can be excellent, unique, highly desirable. So now I am deciding if I want to accept some of this content, knowing that I could be publishing links to sites that could have past, present or future manipulation.

I have a potential article that I really like and that would be very popular with my visitors. The author’s site ranks #1 in a difficult niche and they don’t have enough content on their site to hold that position from editorial links (IMO).

I have not seen any articles or discussion about the cautions that a publisher should be following in these days of post-penguin linking.

Do you think EGOL and other publishers need to worry?

There are tons and tons of quality sites that accept guest posts and give credit to the author through a link to their web site.

Forum discussion at Cre8asite Forums.

Image credit to ShutterStock for Penguin


August 31st 2012 Uncategorized

Google Burning Man Doodle: First Google Doodle 14 Years Ago

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First Google DoodleWe cover a lot of special search logos here, have been for several years and even covered one this morning. But did you know which was Google’s first ever Doodle?

It was designed by Google’s co-founders and posted on the Google home page 14 years ago yesterday, on August 30, 1998. It was a tribute to the Burning Man Festival.

Google posted this tidbit on Google+ yesterday saying:

Today happens to be a lesser-known milestone in Google history: the anniversary of the very first doodle, which our founders put up on our homepage to indicate to users that they were at the Burning Man festival. Two of our doodlers met with +The Huffington Post to talk about how doodles are conceived of and created, their favorite doodles and how they measure success by whether they get an email from mom…

You can read the Huffington Post article as well.

That is what kicked off the concept of Google Doodles, just over 14 years ago today.

Forum discussion at Google+.


August 31st 2012 Uncategorized

Montessori Education Celebrated With Google Doodle

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Montessori Google Logo

Today is the 142nd birthday of Maria Montessori, who invented a form of education used throughout the world even today. The Montessori education is used in over 20,000 schools for children between the ages of newborns to 18 years old.

It is known that Google’s co-founders, Sergey Brin and Larry Page, both went through the Montessori education system.

To celebrate the late Italian physician and educator, Google has a special Doodle for her on her 142nd birthday.

Here are the “elements” of the Montessori education model:

  • Mixed age classrooms, with classrooms for children aged 2½ or 3 to 9 years old by far the most common
  • Student choice of activity from within a prescribed range of options
  • Uninterrupted blocks of work time
  • A Constructivist or “discovery” model, where students learn concepts from working with materials, rather than by direct instruction
  • Specialized educational materials developed by Montessori and her collaborators

The logo shows some of the tools used for her education model.

The video below shows how important the Google’s co-founders early education was to them:

For more details on her contributions and her life, see the Google search result for her name.

Forum discussion at Google Webmaster Help.


August 31st 2012 Uncategorized

The Obama Campaign’s Brilliant Social Media Response

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Social media managers, take note. This is how you protect your brand.

The incumbent candidate always has a media advantage in a presidential election, but this week, with 15,000 or so reporters in Tampa, Fla., for the Republican National Convention, Barack Obama's exploits were second fiddle to the nomination fanfare for Mitt Romney. Throughout the three days and nights, Republicans had the floor and the ears of the media, which produced some memorable and party-strengthening speeches.

Yet on the last night of the convention, only minutes before Mitt Romney's hallmark nomination speech, actor Clint Eastwood sent the Internet and pundit community into a frenzy with an unusual speech that included an empty chair and an imaginary, invisible President Obama.

The media and politicos will debate whether the performance was a legitimate distraction from the important speeches that followed, but the Web made up its mind immediately, causing a rash of memes and homemade pictures of people gesturing at empty chairs. The meme was immediately bestowed its own hashtag: #eastwooding.

The moment was, during a week of meticulously crafted and tightly controlled events, an unexpected vulnerability for the GOP, and the Obama campaign capitalized. Without any formal statement or outright mocking, the president's official Twitter account tweeted just three words and a picture of the president in a placquered chair.

The tweet came roughly an hour after Romney's speech ended and as the Internet's political chattering class took to the Web to rehash and pick apart the nuances of the night. Within 20 minutes, it was retweeted over 5,000 times and less than three hours after its posting, it garnered a remarkable 20,000 retweets.

Now, while some may dismiss the maneuver as a snarky jab, social media managers everywhere will admire the rapid response, which was placed perfectly to go viral across the Web. In an unending election cycle with amazing social media dexterity on both sides, the Obama campaign has set the new standard for injecting itself into the social conversation.

We'll see what the Romney camp has up its sleeve next week during the Democratic National Convention in Charlotte, N.C.


August 31st 2012 Technology, Twitter

Android Based YouTube Claw Crane Game

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YouTube Lounge


August 31st 2012 Uncategorized

Free eBook: 29 Content Marketing Secrets and the Secret Agents Who Shared Them

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Content Marketing Secret AgentThe world of content marketing is full of mystery and intrigue with companies leveraging every possible resource to achieve a competitive advantage.

In the fast changing world of digital marketing, no resource is more valued than the coveted “Content Marketing Secret Agent”.

These covert content operatives perform their customer segmentation, persona development and editorial planning in the dead of night while most marketers are asleep, snug in their beds. While the average content marketer dreams of page views and search engine rankings, Content Marketing Secret Agents are mapping the customer journey, crafting meaningful messages that pull prospects from awareness to measurable conversions.

Few have been able to crack the code of this elite group but if anyone could, it’s the content marketing smarties at TopRank Online Marketing. We’ve collected some of the best tips just for you.

Content Marketing

Click image to download e-book

Yes, that’s right. We’ve collected 29 of the most experienced, knowledgeable and accomplished Content Marketing Operatives to share their secrets with those of us looking for better performance and results. You may be tempted to destroy this dossier of highly valued intelligence before your competitors get to it, but you must resist that temptation.

Consumer brands like Kraft Foods, B2B brands like Intel, IBM and Cisco, industry thought leaders like Jason Falls, Ann Handley and Joe Pulizzi have come together to share one piece of content marketing advice that would send a cold war power into an equivalent state of DEFCON 2. It’s as if we assembled, James Bond, Jack Bauer, Mata Hari, Jason Bourne, Evelyn Salt and Austin Powers all in one room and managed a brain drain of their most prized confidential information.

OK, maybe not Austin Powers, but you get the idea.

We’ve tried to have a bit of fun with this “Secret Agent” shtick in this week’s series of Content Marketing Secrets interviews. We’re continuing that theme into the advice in this e-book.  We hope you enjoy the metaphor and the information which is sound and highly valuable, just like the presentations you’ll see at the 2012 Content Marketing World conference.

The Secret Agents:

  • Robert Rose, aka Agent #1
  • Ann Handley, aka Agent #2
  • Jason Falls, aka Agent #3
  • Todd Wheatland, aka Agent #4
  • Pam Didner, aka Agent #5
  • Amanda Maksymiw, aka Agent #6
  • Mark Schaefer, aka Agent #7
  • Leslie Reiser, aka Agent #8
  • Jim Kukral, aka Agent #9
  • Michael Stelzner, aka Agent #10
  • Heidi Cohen, aka Agent #11
  • Waynette Tubbs, aka Agent #12
  • Michael Brenner, aka Agent #13
  • Ahava Leibtag, aka Agent #14
  • Julie Fleischer, aka Agent #15
  • C.C. Chapman, aka Agent #16
  • Ardath Albee, aka Agent #17
  • Brian Massey, aka Agent #18
  • Sandra Zoratti, aka Agent #19
  • Chris Baggott, aka Agent #20
  • Heather Meza, aka Agent #21
  • Andrew (Drew) Davis, aka Agent #22
  • Jon Wuebben, aka Agent #23
  • Mitch Joel, aka Agent #24
  • Marcus Sheridan, aka Agent #25
  • Amy Porterfield, aka Agent #26
  • Curt Porritt, aka Agent #27
  • Lee Odden, aka Agent #28
  • Joe Pulizzi, aka Agent #42

You can download the e-book pdf file directly here: Content Marketing Secrets eBook or view all of the secrets in the embedded presentation below:

Thanks to Content Marketing World for working with us on this project and of course to Ashley Zeckman from TopRank Online Marketing for all of her help to make it happen.

Speaking of Content Marketing World, it’s coming up next week! If you’re attending then be sure to check out my session on integrating Search, Social and Content Marketing:
When: September 6th at 3:00pm
What:  Optimize and Socialize for Better Content Marketing
Who: Marketers who want to attract and engage more business, grow their communities and generally become more awesome

 

What’s your best content marketing secret?

Share your content marketing secret in the comments below and you could win a free copy of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.

 


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Free eBook: 29 Content Marketing Secrets and the Secret Agents Who Shared Them | http://www.toprankblog.com

August 31st 2012 Online Marketing

Advertising’s bumpy transition (and why it matters to you)

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Advertising has been around so long, they measure the prices in Roman numerals.

CPM is a mark of how much it costs to run an ad that appears in front of 1000 people (M is for thousand). Until recently, a full page ad in a national magazine that reached two million people could easily cost $80,000 ($40 cpm times 2000 thousand). (Much of what I say below applies to TV ads as well).

I started my career buying ads for $50,000 a pop and then made the transition to selling expensive online promotions to big brands. The opportunity was clear: find an audience, make a significant profit selling ads.

When the web was young, marketers like Yahoo said to P&G and Ford, “buy our banner ads, they cost about the same as a magazine ad, but people can click on them as a bonus.” And so banner ads at the beginning were incredibly lucrative–easy to make, sell them for a lot.

Today, banner ads might sell for a tenth that, or, if we count ads on Facebook and the like, as little as 1% of the cost of a magazine ad on a per person basis. But of course, it’s not a fair comparison, for a bunch of reasons:

  1. Magazine ad pricing counts the entire circulation of a magazine, even though very few people read every single page of the magazine. Web ads, on the other hand, measure how many people look at that precise page.
  2. A web ad salesperson can say, “well, even if one in a thousand people click on a web ad, it’s still better than how many people click on a magazine ad.” The problem with this is that while clicks are proof that something happened, they’re rare indeed. Magazines don’t offer advertisers clicks, but they do offer them hope, something advertisers love to buy.
  3. Magazines have always embraced mass. Advertisers pay extra for big circulation magazines, even though that means less focus. Even a magazine that’s focused on a given topic (surfing, say, or gardening) can’t distinguish whether the ad is being seen by a man or a woman, or by someone who just bought a new car. The web offers all that and much more, but advertisers are radically undervaluing this focus, because they grew up in a world of mass. It’s fine to have a very fine focus, but if you’re selling to people with blurry vision, it doesn’t help much.
  4. And lastly, magazine ads were largely sold, not bought. Conde Nast and other big companies happily wined and dined ad executives for years to earn the huge buys (more than 700 pages in the new Vogue) that appeared in their magazines. Web sites, on the other hand, are inherently digital, and would like to be bought, not sold, which gives advertisers an enormous amount of choice and leverage.

The short version is that magazine ads were expensive because they were scarce, they worked (maybe) and they were sold, hard. Web ads have long been dramatically undervalued as measured media by people who don’t want to measure, as focused media by people who want mass.

Magazine ads were great, a perfect industry, one that’s being replaced by something impossible, something that doesn’t work for all parties yet.

The result is that tonnage, huge ad inventories, inventory in the billions of impressions, are at the heart of much of what is currently paying the bills in web advertising. Which pushes advertisers to show you more pages, interrupt you when they can and try to keep you inside their site, clicking around. Most people are never going to click on an ad, even an ad that they will ultimately remember.

Google’s Adwords is one exception to the tonnage rule, and, if it’s not pushed to scale too much, opens the door for advertisers to start measuring the value of what they get when they buy a direct response web ad. Buy an ad for a dollar a click, and if you make $2 in profit, buy more ads! But this only moves the measurement argument forward, as these ads are only attractive to advertisers who measure their results. Most ads don’t work because we click on them, though. They work because we remember them, or because they change our perception or tell us a story.

Until advertisers start to value the focused, memorable, impactful opportunity they have in buying the right ads in the right place for the right audience, web users are going to be stuck seeing irrelevant ads on sites that don’t respect their time and attention as much as they should. We have salespeople and investors and agencies and buyers that come from a world of mass and scarcity, and the opportunities of focus and connection and abundance are taking a while to sink in.

Since advertising is paying for a big portion of the consumer web, it’s being built to please advertisers. Right now, though, what advertisers are used to buying isn’t what the web is good at building.

There’s huge progress being made in perceptions, but there’s a ways to go. Which is why, “we’re ad supported” isn’t as obvious a strategy as it should be.

August 31st 2012 Uncategorized