Why the Ad Industry Should Speak Up as Part of America’s Immigration Policy Debate

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What would American advertising be like without people like Linus Karlsson, Nick Law, David Droga, Rei Inamoto, or Jose Molla? In a moment when this country discusses its immigration policies, its ad industry should be proud of the fact that it has been, for decades, bringing the world to our backyard.

And if a lot of the discussion around this theme ends up on border protection, low wage immigrants, and amnesty for illegals, the issue also influences how open we are to bringing in highly skilled academics and professionals that can’t be found enough around here. The Silicon Valley in particular has been fighting for years on better ways to attract great minds, but they are always pushed back.

Well, we can help. Not with a campaign though. We can be an example.

Continue reading at AdAge.com

May 31st 2013 Uncategorized

New Google Calendar Controls for Android

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Google Calendar’s app for Android has been updated with new controls for selecting time, date, timezones, colors and editing repeating events. I wonder if the next Android version will use these controls instead of the existing pickers.

Selecting the time is a 2-part process: you first select the hour and then the number of minutes. The time picker is based on a real 24-hour clock.

Selecting the date is straightforward: Google uses a scrolling calendar that’s great for picking a date from the current month or next month. If you want to pick a date from a different year, tap the year and you can quickly switch to 2014, 2015 or any other year.

Here are the standard time/date Android pickers that were previously used by the Google Calendar app. “Each picker provides controls for selecting each part of the time (hour, minute, AM/PM) or date (month, day, year). Using these pickers helps ensure that users can pick a time or date that is valid, formatted correctly, and adjusted to the user’s locale.”

And here are the original pre-Honeycomb pickers:

The control for repeating events looks much better. “You can now set events to repeat every Tuesday and Thursday, every month, or every 7 weeks, it’s completely up to you,” informs the Android blog.

Now you can pick different colors for events and calendars:

There’s also a different way to select time zones: instead of showing a long list of time zones, countries and regions, Google Calendar lets you enter the country name and it displays the relevant time zones.

I’ve found it easy to compare the old and new controls because my phone has both the stock Calendar app and the Google Calendar app from Google Play. It’s a good idea to disable the notifications for one of the apps if you don’t want to get multiple notifications for the same event.

May 31st 2013 Android

The Third-Party Cookie Divide Is Debilitating the Industry

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Kevin Conroy

The digital advertising industry is unnecessarily dividing itself, dangerously so since Mozilla announced its intention to block third-party cookies by default in an upcoming version of Firefox.

Continue reading at AdAge.com

May 31st 2013 Uncategorized

Mozscape’s Third May 2013 Index Is Now Live

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Posted by bradfriedman

It has been an amazing month at Moz, and for the first time, we have served up three indexes in one month – holy fresh data, Batman! This index is also our second index release from our Virginia data center.

As we’ve become so regular with our index releases, it seems that a blog post announcing each release may not be the best way to inform our customers on releases as they happen. This will be the last index update announced on the blog, but index release readers, have no fear! There’s a new, more digestible way to get all of the information about the index updates you know and love.

Going forward, we invite you subscribe to the Mozscape RSS feed found on the lower right-hand corner of the http://moz.com/products/api/updates page so that you will know when we have released a new index. Simply click on the RSS feed icon… 

…and you’ll be directed to our Feedburner Mozscape updates page. This page makes it easy to enter your information to subscribe to our index updates: 

Just enter your email address, choose your reader, and let the Mozscape index data flow in! 

As our index releases continue to become more frequent, you can expect the number of updates received through the RSS to mount. We hope you enjoy this new way to consume fresh update info as much as we do.


Here are the metrics for this index:

  • 85,870,573,626 (86 billion) URLs
  • 5,524,096,501 (5.5 billion) Subdomains
  • 155,443,706 (155 million) Root Domains
  • 902,845,046,889  (903 billion) Links
  • Followed vs. Nofollowed
    • 2.17 % of all links found were nofollowed
    • 57.32 % of nofollowed links are internal
    • 42.68 % are external
  • Rel Canonical –  14.44 % of all pages now employ a rel=canonical tag
  • The average page has 79 links on it
    •  68.36 internal links on average
    •  11.13 external links on average

And the correlations with Google’s US search results:

  • Page Authority – 0.36
  • Domain Authority – 0.19
  • MozRank – 0.24
  • Linking Root Domains – 0.30
  • Total Links – 0.25
  • External Links – 0.29

This histogram shows the crawl date and freshness of results in this index:

This index spans 38 days with crawl starting April 1st and finishing on May 8th.  

We always love to hear your thoughts! And remember, if you’re ever curious about when Mozscape next index release is planned, check out http://moz.com/products/api/updates.

Thanks for reading, and have a Mozzy weekend!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

May 31st 2013 Uncategorized

6 Quick Tips for International Websites

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Note from the editors: After previously looking into various ways to handle internationalization for Google’s web-search, here’s a post from Google Web Studio team members with tips for web developers.

Many websites exist in more than one language, and more and more websites are made available for more than one language. Yet, building a website for more than one language doesn’t simply mean translation, or localization (L10N), and that’s it. It requires a few more things, all of which are related to internationalization (I18N). In this post we share a few tips for international websites.

1. Make pages I18N-ready in the markup, not the style sheets

Language and directionality are inherent to the contents of the document. If possible you should hence always use markup, not style sheets, for internationalization purposes. Use @lang and @dir, at least on the html element:

<html lang="ar" dir="rtl">

Avoid coming up with your own solutions like special classes or IDs.

As for I18N in style sheets, you can’t always rely on CSS: The CSS spec defines that conforming user agents may ignore properties like direction or unicode-bidi. (For XML, the situation changes again. XML doesn’t offer special internationalization markup, so here it’s advisable to use CSS.)

2. Use one style sheet for all locales

Instead of creating separate style sheets for LTR and RTL directionality, or even each language, bundle everything in one style sheet. That makes your internationalization rules much easier to understand and maintain.

So instead of embedding an alternative style sheet like

<link href="default.rtl.css" rel="stylesheet">

just use your existing

<link href="default.css" rel="stylesheet">

When taking this approach you’ll need to complement existing CSS rules by their international counterparts:

3. Use the [dir='rtl'] attribute selector

Since we recommend to stick with the style sheet you have (tip #2), you need a different way of selecting elements you need to style differently for the other directionality. As RTL contents require specific markup (tip #1), this should be easy: For most modern browsers, we can simply use [dir='rtl'].

Here’s an example:

aside {
 float: right;
 margin: 0 0 1em 1em;
}

[dir='rtl'] aside {
 float: left;
 margin: 0 1em 1em 0; 
}

4. Use the :lang() pseudo class

To target documents of a particular language, use the :lang() pseudo class. (Note that we’re talking documents here, not text snippets, as targeting snippets of a particular language makes things a little more complex.)

For example, if you discover that bold formatting doesn’t work very well for Chinese documents (which indeed it does not), use the following:

:lang(zh) strong,
:lang(zh) b {
 font-weight: normal;
 color: #900;
}

5. Mirror left- and right-related values

When working with both LTR and RTL contents it’s important to mirror all the values that change directionality. Among the properties to watch out for is everything related to borders, margins, and paddings, but also position-related properties, float, or text-align.

For example, what’s text-align: left in LTR needs to be text-align: right in RTL.

There are tools to make it easy to “flip” directionality. One of them is CSSJanus, though it has been written for the “separate style sheet” realm, not the “same style sheet” one.

6. Keep an eye on the details

Watch out for the following items:

  • Images designed for left or right, like arrows or backgrounds, light sources in box-shadow and text-shadow values, and JavaScript positioning and animations: These may require being swapped and accommodated for in the opposite directionality.
  • Font sizes and fonts, especially for non-Latin alphabets: Depending on the script and font, the default font size may be too small. Consider tweaking the size and, if necessary, the font.
  • CSS specificity: When using the [dir='rtl'] (or [dir='ltr']) hook (tip #2), you’re using a selector of higher specificity. This can lead to issues. Just have an eye out, and adjust accordingly.

If you have any questions or feedback, check the Internationalization Webmaster Help Forum, or leave your comments here.

May 31st 2013 Uncategorized

Was motiviert Konsumenten?

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Wenn die Leute doch nur ein Display auf der Stirn hätten, nicht wahr? Auch wenn diese Vorstellung vielleicht nur noch ein paar Jahre entfernt sein mag, möchte ich Ihre Aufmerksamkeit auf den neuesten Forschungsbericht von Microsoft Advertising lenken: What Moves You? How Digital Marketers Can Drive Discovery, Engagement and Action in Developed & Emerging Markets. Dieses kostenlose Whitepaper finden Sie neben bisher veröffentlichten Forschungsberichten, Fallstudien sowie Schulungen und Akkreditierungen
auf unserer Insights-Seite.

clip_image001

Was motiviert also Konsumenten? Und vor allem: Wie können Sie diese Informationen in Gewinn umsetzen? Unsere Autoren haben da einiges herausgefunden, wie Sie unten lesen können.

Kampagnenwahrnehmung

Die erfassten Daten zeigen Unterschiede darin, wie Konsumenten Kampagnen in unterschiedlichen Märkten wahrnehmen. Im Einzelnen bedeutet dies:

1. Zufällig in entwickelten Märkten

39% (US) und 41% (UK) der Konsumenten beschrieben das Entdecken einer erfolgreichen Anzeigenkampagne (die sie also angesprochen hat) als Zufall. Die Autoren quantifizieren die „Illusion“ einer zufälligen Entdeck-
ung – da sich Menschen in der westlichen Welt auf freie Entscheidung und Unabhängigkeit als Erfolgsfaktoren konzentrieren, haben die Konsumenten das Gefühl, dass es sich um einen glücklichen Zufall handelt, wenn sie auf eine relevante und hilfreiche Anzeige klicken.

Fazit: Bei einer erfolgreichen Anzeige schätzen sich die Konsumenten glücklich, dass sie sie gefunden haben.

clip_image002

2. Sozial in aufstrebenden Märkten

34% (Brasilien) und 36% (China) der Konsumenten nannten soziale Faktoren wenn sie befragt wurden, wie sie eine Anzeigenkampagne entdeckt und wie sie sie aufgefasst haben. Die Autoren des Whitepapers ermittelten „Geselligkeit und Lebensfreude“ als emotionale Faktoren für die Interaktion.

Fazit: Eine erfolgreiche Anzeige hat soziale Relevanz.

Weniger ist mehr

Kennen Sie das Paradox der freien Entscheidung? Kurz gesagt, sind mehr Informationen nicht unbedingt besser, im Gegenteil, so können Ihre Verkaufschancen sogar gesenkt werden. Konsumenten sind eher bereit, eine Entschei-dung zu treffen, wenn wir ihnen das Entscheiden leicht machen (mehr dazu, wie das Paradox die Suche beeinflusst, finden Sie in unserer neuen Serie Bing Your Brainvom Bing-Verhaltensforscher Matt Wallaert). Wie oben angedeutet, können zu viele Informationen dazu führen, dass der Konsument nicht mehr das Gefühl hat, frei entscheiden zu können. Sie dürfen natürlich nicht vergessen, dass trotzdem zunächst informative, ansprechende Inhalte benötigt werden, um die Entscheidungsfindung zu erleichtern.

Fazit: Informieren ohne zu überfordern.

Was motiviert also Konsumenten dazu, auf Ihre Anzeige anzusprechen? Nun, zumindest in dieser Untersuchung scheinen Konsumenten bestärkt zu werden, wenn sie das Gefühl haben, die Kontrolle zu haben und unabhängig zu sein, während sie mit einer beschränkten Menge höchst relevanter Informationen arbeiten. Ist das bei Ihrer Anzeigen-kampagne der Fall?

May 31st 2013 Uncategorized

College of Production Roundup: Sustainable production and radio podcast

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I’m Denise Roach, content producer at the BBC College of Production website. Our site is a free online learning resource for the radio, television and online production community offering videos, podcasts and articles from broadcasting innovators and experts.

At CoP we look at how producers and programme makers bring world class content to global audiences every week. This week we go even deeper and look at how technology can impact not just on your production, but on the planet.


earth_1024.jpg

Watch a video about sustainable production on the CoP website

We all know it’s our duty to look after the planet in any small way we can, from recycling plastic bottles to cutting down on food waste and that goes for producers and programme makers too. In our latest film BBC Dragon and green champion Deborah Meaden leads the call to action to get producers to think about sustainable production, making programmes with as little negative impact on the environment as possible.

It’s a heartening film inviting producers to revisit their own productions and inspire their teams to follow suit with practical and effective ideas for any producer to follow. From using solar powered generators on remote shoots, low energy lighting on set, to using tools to help you measure the carbon value of all elements of your production – all can help the BBC hit its environmental targets and will help producers save money in the long run, a ‘win win’ all round.


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Who is the talent behind the scenes in radio? Find out in the CoP podcast

Your band is in London, your lead singer is in New York and you’ve got to get their live session out on air. How do you make that happen? The unsung heroes of radio production were given the chance to shine this week as we chatted to the talent behind the scenes in our studio manager podcast.

Ian Painter, Bob Nettles and Ian Deeley have a wealth of experience working across both commercial and BBC radio and over the years have seen the role of the studio manager change as digital technology like Skype, Google Hangouts and other emerging communication technology like audio over IP, push the boundaries of what’s possible on radio.

Magical and technically challenging moments like these demonstrate how the skill and experience of a studio manager, married with technical know-how, ultimately glues the production together so that the audience never see the joins. Whether you’re a radio producer or a bedroom based podcast maker, it goes to show that what the audience doesn’t hear counts just as much as your content.


onlineproducer_1024.jpg

Watch a video about the online producer of Planet Earth Live

And talking of great content, the folks at the Natural History Unit continue to produce world leading programmes and are extending traditional broadcasting to online and social media platforms. A great example is Planet Earth Live. You can see how online producer Paul Deane worked with teams from around the world to make it happen in this film.

Denise Roach is a content producer for the BBC College of Production.

May 31st 2013 Uncategorized

Online Marketing News: Google Blimps, Social CEOs, WordPress Turns 10, Future of Internet 2.4 Billion Strong

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With over 850,000 views on Slideshare in just 2 days, this 2013 Internet Trends report from Mary Meeker & Liang Wu from KPCB is a must read. There are over 2.4 billion internet users world-wide and huge opportunities in store. This report speaks to the state of content (including photos, video and audio) and how it is increasingly findable, shared and tagged. Digital content is created and shared 9 times more now than 5 years ago. Mobile use is expanding at a dramatic rate and implications for smartphones, tablets and even wearable devices are explored.

In Other Online Marketing News…

Google blimps will bring the web to Africa. Search giant Google is intending to build huge wireless networks across Africa and Asia, using high-altitude balloons and blimps. The company is intending to finance, build and help operate networks from sub-Saharan Africa to Southeast Asia, with the aim of connecting around a billion people to the web. Wired UK.

The Social Imperative for CEOs. A new study from KRC Research has found that 76% of executives think it is a good idea for CEOs to be social. The benefits of the Chief Social Evangelist role has many benefits ranging from boosting company reputation to impacting business performance. (Inlcudes a report, video and infographic). Weber Shandwick.

WordPress Turns 10. WordPress founder Matt Mullenweg reflected on the 10th birthday of his baby that now powers over 70 million websites and WordPress has grown to be the largest CMS in the world, powering an astounding 18% of the web. Happy Birthday WordPress! Mashable, WordPress.

Consumers Want A Mobile-Optimized Web.  A survey by Kentico Digital reports that 85% of smartphone owners use their phones to compare info before making a purchase. 75% of smartphone and tablet owners say the look and feel of a company’s mobile Web site plays into their purchase decision. When it comes to Web sites that aren’t mobile-optimized, 44% of tablet and smartphone users said they’ll never return to the site. MediaPost.

Twitter bumps lists from 20 to 1,000. Each of those 1,000 accounts can have up to 5,000 Twitter accounts listed.  The Next Web.

Google’s Impressive “Conversational Search” Goes Live On Chrome. According to Danny Sullivan, the conversational search feature demonstrated at the Google I/O conference has natural language, semantic search and more built into it.  Search Engine Land.

Only 37% of Marketers Think Their Facebook Advertising Is Effective. Citing the recent 2013 Social Media Marketing Industry Report from Social Media Examiner, 92% of marketers surveyed use Facebook in their marketing mix, but less than 40% are satisfied. ClickZ.

Under pressure, Facebook targets sexist hate speech. Under mounting pressure from activists and advertisers, Facebook is ramping up efforts to stamp out hate speech, particularly depictions of violence against women. The move, announced Tuesday, came after a weeklong campaign by women’s groups targeting pages that celebrated or made light of rape, domestic violence and sexual degradation of women. CNN.

Gmail Updates the Inbox with Tabs. Tabs will appear at the top of the Gmail inbox where users can select personalized categories like Social, Promotions, Updates, and Primary. The new inbox is rolling out gradually. The desktop, Android and iOS versions will become available within the next few weeks.  Official Gmail Blog.

TopRank Community Comments

Yesterday’s The Truth About Content Marketing & SEO post struck a chord amongst some impressively credible marketers, who took the time to respond:

Robert Rose says: ”Here here…. Excellent post…. This is a constant battle these days as SEO remains so important, yet is changing so fundamentally. As I often tell clients – you can be a content production factory – and your content will do nothing but settle bar bets. Or, you can be remarkable, and perhaps reach fewer people. And as you point out, it’s not a zero sum game – and it’s the balanced approach that will ultimately win. Kudos my friend.”

Bernie Borges says: “Well said Lee….The truth is (as you say) that as content marketing has become mainstream, some brands are flying by the seat of their pants without regard for best practices. If they experience poor results, they’re the first ones to say, it doesn’t work.”

John Ellis says: “One of the biggest myths propagated by the SEO world’s definition of content marketing is that it simply means creating more content. Great statement +Lee Odden. Content without SEO is a waste. More content with out purpose or intent is also a waste. Extremes are typical in this industry. Go after the latest shiny object seo tactic without applying any actual SEO with the tactic. SEO is not a tool, not software, not marketing. It is a process.. plain and simple. A process that is applied to everything we do on the web. The skill that most do not understand is the natural application of the SEO process to our content and engagement around that content. Content Marketing is not a “subset” of SEO either. No it is not. :) Great article.”

TopRank in the News

Optimize was named one of the “5 Must Read Marketing Books for Small Business” by Intuit along with Content Rules by my friends Ann Handley and C.C. Chapman and The Rules of PR and Marketing by David Meermand Scott. Optimize is in great company!

My long time pal John Jantsch did a podcast interview with me on The Future of SEO (plus a good bit on what content marketing really means) over at the Duct Tape Marketing Podcast.


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© Online Marketing Blog, 2013. |
Online Marketing News: Google Blimps, Social CEOs, WordPress Turns 10, Future of Internet 2.4 Billion Strong | http://www.toprankblog.com

May 31st 2013 Online Marketing, wordpress

Mattel Sends Barbie On A Road Trip to Find a New Home

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Barbie's going real-estate shopping.

Mattel is kicking off a major North American tour for its flagship doll that will see "Barbie's Motorcade" traveling through 14 cities in an effort to find the doll a new place to call home. 

The motorcade includes a 20-foot high trailer truck, which has a doorbell and a doormat, and two accompanying cabana tents that will park outside shopping malls and retailers. Mattel has teamed up with retailers including Walmart, Target and Toys 'R' Us, and will set up shop in three locaitons in each market.

Continue reading at AdAge.com

May 31st 2013 Uncategorized

Google’s Unified Storage Plans

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As previously anticipated, Google’s 25GB plan will no longer be available for new users. It was the most affordable storage plan: $2.49/month. Now the cheapest plan offers 100GB for $4.99/month, but it’s shared storage that can be used in Google Drive, Gmail, and Google+ Photos.

OLD:

NEW:

“Store up to 15GB in Google Drive, Gmail, and Google+ Photos, and then pay for additional storage as your account grows,” informs Google. Paid storage no longer increases Gmail’s storage limit to 25GB, but now the entire storage is shared between Google Drive, Gmail, and Google+ Photos.

You can still find the old plans here, so I suggest to choose the 25GB plan if you need more storage because it will be removed soon. You’ll also get some additional Gmail storage.

Existing users will keep the old plans. “If your account lapses, your credit card is declined, or you choose to change your storage plan in any way (upgrade or downgrade), you’ll be asked to choose from among the new Google Drive storage plans. Once you choose a new plan, you’ll no longer be able to switch back to the old one.” I still have the plan that offered 20GB of storage for only $5/year.

{ Thanks, Florian K. }

May 31st 2013 Uncategorized