Boost Your Campaigns By Becoming An Expert Search “Forecaster”

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In the Greater Seattle area, you never know what spring weather will bring — cloudy at 8 a.m., sunny at noon, pouring down rain at 5. I always start the day with a check of the forecast, so I know what to expect. In the same vein, anyone planning a search advertising campaign should know…

Please visit Search Engine Land for the full article.

April 30th 2014 Uncategorized

Google Provides More Clarity Around Sneaky Redirects Against Their Guidelines

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Google announced on their Webmaster blog that they have updated two of their guideline documents to improve the clarity around what sneaky redirects are against Google Webmaster Guidelines. Google has expanded their guidelines to ensure webmasters are aware that using sneaky redirects through…

Please visit Search Engine Land for the full article.

April 30th 2014 Uncategorized

Youtube Channel Subscription Call To Action Makes Up To 3,100% Difference

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Marketers know that unless you call people to take action, they won’t take action. I set out to quantify how much of a difference this makes for Youtube video subscriptions, shares and likes.

For the too-long-didnt-read (tl;dr) crowd, the spoiler is that calling to action makes a 31x difference, or 3100%, in converting viewers to subscribers. Try getting that kind of lift in your average split test!

There are five video screenshots here, with accompanying stats. They’re ordered from most successful at converting viewers to least successful. The best gets 0.63% conversion rate, and the worst 0.018%.

This video has calls to action to subscribe and encourages viewers to see more of their videos. They achieved a 0.63% conversion rate, which is pretty good by Youtube standards.

This instructional basketball video has calls to action to subscribe and encourages viewers to see more of their videos. They achieved a 0.63% conversion rate, which is pretty good by Youtube standards.

More commonly, videos will get a roughly 0.5% conversion rate (rather than 0.63%) as is the case here. Note that the smaller red annotation call to action ("click to subscribe") is present from the start of the video.

More commonly, videos will get a roughly 0.5% conversion rate (rather than 0.63%) as is the case here. Note that the smaller red annotation call to action (“click to subscribe”) is present from the start of the video.

This remarkable video got lots of people to share it... yet a relatively small amount of subscriptions and low conversion rate to subscriptions.

This remarkable video got lots of people to share it… yet a relatively small amount of subscriptions and low conversion rate to subscriptions. It’s about

Who better to learn basketball from than perhaps the greatest player of all time, Michael Jordan himself? Well, judging by the subscriber conversion numbers, it seems many people would rather learn from relatively anonymous people.

Who better to learn basketball from than perhaps the greatest player of all time, Michael Jordan himself? Well, judging by the subscriber conversion numbers, it seems many people would rather learn from relatively anonymous people. The conversion rate is 0.06%, or roughly 1/2000 viewers.

This video doesn't invite viewers to subscribe, and so despite having 22 million views, it earned only a few thousand subscriptions.

This video doesn’t invite viewers to subscribe, and so despite having 22 million views, the channel has only 4,000 subscribers. If we assume that they all came from this video, which would suggest the highest possible conversion rate,  then this video has 0.018% conversion rate, or about 1/5000.

To clarify the above, I’ll define how I’m measuring conversion rate. Here, it means subscriptions driven by the video divided by views: subscriptions/views.

You can criticize my conversion rate measurement for a number of reasons.

For example, some people may have watched it multiple times, which means that really a higher percentage of individual viewers are converting. That’s true. Unfortunately, there’s no way to tell which videos are watched with greater repetition than others, in order to adjust for this.

Another possibility is that viewers’ shared the channel’s link or other situations where the tracking would not attribute a subscription to a specific video. Again, this is true but nothing can be done to adjust for this.

Yet a third point is that some video producers may prefer other results, such as clicks to a site, shares, likes or comments. To this point, I tried to avoid videos that obviously prioritized those calls to action over a subscription call to action.

Whatever problems the measurement has, it’s consistent across the videos. So hopefully any errors are roughly equal across all the videos.


Post-Game Bonus Youtube Marketing Analysis:

I think it’s noteworthy that the videos that generated the most subscriptions were for channels that promise additional worthwhile material for subscribing. You can see this promise made explicit in the white text of the best converting video, inviting folks to watch more.

Contrast that with an obviously pirated video from a local news channel, where it’s unlikely that subscribing will yield more such videos from the same author, or more tutorials from Michael Jordan.

So getting a 3,100% subscription difference is in comparison to a channel where people inherently aren’t interested in subscribing – it’s a synergistic effect, and not only due to the call to action. That’s why the title says “up to 3,100%” difference. Nevertheless, if you compare that to the middle of the range like the BallIsLifeMidwest channel – which also offers tutorials and an implied value promise to subscribers – it’s still about 1000% better, at 0.63% vs 0.06% conversion!

The post Youtube Channel Subscription Call To Action Makes Up To 3,100% Difference appeared first on Internet Marketing Ninjas Blog.

April 30th 2014 video

Google Penalizing HARO Links? Not Really.

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HAROBill Hartzer wrote that Google has targeted HARO, Help A Reporter, links in the latest manual action of unnatural links.

HARO links? Really? Would Google do that?

Well, not exactly. The links were because of HARO but the links that caused the penalty were not on helpareporter.com. Bill told me it was due to an interview received through HARO, which was then syndicated on other sites. The other sites were called out as bad and unnatural links.

The bad part is that it wasn’t like this person generated a press release with links and submitted it. They were interviewed HARO, someone wrote something up, it was published and the interviewee was penalized by Google because of it.

So the source of the link was through HARO but the link itself was not on helpareporter.com, it was on a site that syndicated the content.

Either way, it is a bit strange and I hope to dig into this more and post a longer story on Search Engine Land later today on this.

Forum discussion at Google+.

April 30th 2014 Uncategorized

Google+ Dying? Would That Impact Google’s Search Results?

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Google+ iPhone AppThere are many rumors around if Google+ is dying based around Vic leaving and some other stories.

Now, if Google+ did get dropped, which seems hard to believe based on all the integration it has across all of Google’s properties, but if it is, how would that impact SEO and the search results?

Organically, we know Google+ has no impact on rankings outside of personalization, if any. We do also know that Google+ is a large part of powering authorship these days. We see faces, mostly pulled from a Google+ profile, all over the search results. We also know which of your friends like a URL or not, often.

If Google+ was dropped, Google would have to source the images from somewhere else, but likely would still be a Google profile. Google’s rankings should have no concern or change based on Google+ dropping.

Matt Cutts was never a fan of Google+ being used for rankings, or any social network.

Forum discussion at WebmasterWorld.

April 30th 2014 Uncategorized

Google Adds Examples For Deceptive Sneaky Redirects

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google sneakyGoogle announced they have updated two of their webmaster guidelines documents to better describe ways you should not use redirects to trick or manipulate Google’s search results.

The Sneaky redirects added examples, including an example of mobile redirects. Here they are:

  • Search engines shown one type of content while users are redirected to something significantly different.
  • Desktop users receive a normal page, while mobile users are redirected to a completely different spam domain.

The What is hacking or hacked content? document added a section on redirects that reads:

Hackers might inject malicious code to your website that redirects some users to harmful or spammy pages. The kind of redirect sometimes depends on referrer, user-agent, or device. For example, clicking a URL in Google search results could redirect you to a suspicious page, but there is no redirect when you visit the same URL directly from a browser.

This should all be pretty obvious to most of you but be careful with your redirects.

Forum discussion at Google+.

April 30th 2014 Uncategorized

Bing Places está ahora disponible para las empresas locales de México

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A partir de hoy, 29 de abril, Bing Places for Business también está disponible en México. Bing Places for Business es una herramienta gratuita con la que puedes crear un perfil empresarial online de forma fácil y rápida para conseguir que millones de buscadores descubran su negocio. Bing Places es el último de los productos, tras las extensiones de ubicación, destinado a facilitar que los clientes que buscan una empresa local como la suya encuentren su negocio.

Registra su negocio en Bing Places gratis

Registrar su negocio en Bing Places hará mucho más fácil encontrarlo cuando los clientes potenciales te busquen usando un equipo, un teléfono o cualquier otro dispositivo móvil, todo ello sin coste alguno. Y lo que es más: tienes pleno control sobre el aspecto de su anuncio y puedes estar seguro de que su número de teléfono, dirección, indicaciones y sitio web mencionados están siempre actualizados.

Ejemplo del aspecto de los anuncios de Bing Places for Business

Asegúrate de que su negocio aparece en Bing Places con los tres pasos siguientes:

  1. Visita el sitio web de Bing Places y comprueba si su negocio ya está incluido escribiendo el nombre y número de teléfono de este. Puedes modificar los resultados si quieres.
  2. Si no encuentras su negocio, regístrate y agrega información como su URL (no obligatoria), dirección, número de teléfono, horario comercial, logotipos o fotos. Además, puedes seleccionar hasta diez categorías relevantes para el negocio que ayuden a encontrarlo. ¿Tienes más de una ubicación comercial? Comprueba cómo agregar varios negocios en bloque.
  3. Para que sepamos que eres usted, tendrás que someterte a un rápido proceso de comprobación que podrás hacer por teléfono fácilmente. Como alternativa, puedes optar por que te enviemos una tarjeta con un PIN a la dirección comercial confirmada en el paso 1 o 2. Inicia sesión de nuevo y agrega el PIN. ¡Eso es todo!

Al solicitar su inclusión en los listados y actualizarla, esperamos que consigas una mayor visibilidad y participación de su negocio, si bien no podemos garantizarte que su empresa se muestre en todo momento. El que su empresa aparezca al realizarse una consulta de búsqueda depende de la calidad de dicha consulta y de la competitividad de los negocios similares al tuyo.

Consigue que los clientes locales vayan a su negocio con las extensiones de ubicación y el clic de llamada en sus anuncios de PPC

Además de Bing Places for Business, Bing Ads cuenta con dos nuevas funciones que te ayudan a dirigir a los clientes locales a su negocio: las Extensiones de ubicación con clic para indicaciones y, como primer paso hacia las extensiones de llamada, hemos introducido recientemente el Clic de llamada para smartphones*, que permite a los usuarios hacer clic directamente en su número de teléfono desde su smartphone para iniciar una llamada.

*Nota: actualmente solo disponible en smartphones.

Extensiones de ubicación: muestra su número de teléfono y dirección a los clientes que están cerca de ti

Con las extensiones de ubicación, puedes agregar números de teléfono y direcciones a sus anuncios de pago por clic. Estos se cargan en el nivel de cuenta, pero pueden asignarse a las campañas. La información de ubicación de los anuncios se mostrará cuando el usuario se encuentre en un radio de 80 km de su ubicación comercial (hasta un máximo de tres si hay más de uno cerca), lo que significa que los clientes pueden llegar fácilmente a su negocio.

 

Integración de las nuevas extensiones de ubicación con los mapas de Bing y Yahoo: lleva a los clientes hasta su puerta

La característica de extensiones de ubicación en sí ya lleva un tiempo en funcionamiento, pero se ha actualizado recientemente para integrarse con los mapas de Bing y los mapas de Yahoo con una función de clic para indicaciones.

La función Clic para indicaciones proporciona un vínculo y, al hacer clic en él, se dirige al usuario a los mapas de Bing o de Yahoo (dependiendo del proveedor de búsqueda que utilicen) y se rellena el destino en la funcionalidad de indicaciones del mapa. Si el usuario está usando un smartphone y ha elegido que se utilice su ubicación, se rellenará también la ubicación, ofreciendo así una vista de las indicaciones en vivo. Con esta funcionalidad, el usuario pasa de ver el anuncio directamente a entrar por la puerta.

Averigua aquí cómo configurar las extensiones de ubicación .

Clic de llamada para smartphones: haz que los usuarios de smartphones llamen por teléfono al ver su anuncio

Dado que la conversión más deseada para la mayoría de las pequeñas (y algunas medianas) empresas sigue siendo conseguir que suene el teléfono, las extensiones de llamada son parte esencial de cualquier negocio local.

Recientemente hemos incluido, solo para los smartphones, la capacidad de en el número de teléfono especificado en las extensiones de ubicación. De esta forma, los usuarios pueden hacer clic en el anuncio desde el teléfono para iniciar una llamada, que se cobra como un clic normal. Este cambio ayuda a que los usuarios llamen por teléfono al ver su anuncio. 

Estamos trabajando en un completo producto de extensiones de llamada igual al implementado recientemente en EE. UU. y el Reino Unido. Este incluirá llamadas mediante explorador habilitadas para Skype, números de desvío proporcionados por Bing Ads y análisis exhaustivo de las llamadas. Esperamos poder anunciar dicho producto en nuevos mercados a su debido tiempo.

Haz que sus clientes potenciales se enteren de que estás cerca: suscríbete hoy mismo a Bing Places  for Business gratis y obtén más información sobre las extensiones de ubicación de Bing Ads y otras extensiones de anuncio aquí.

 

 

 

 

April 30th 2014 Uncategorized

Google AdSense Fraud Leak Seems Fake, Publishers Doubt It & Matt Cutts Calls B.S.

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Google AdSense FraudLast night, some anonymous person claiming to have worked in the Google AdSense department for “several years” posted a story named “Google AdSense Leak.” In where he describes the fraud he firsthand witnessed at Google regarding defrauding publishers from earned income.

You can read the whole story over here but if it is pulled off, here is a copy.

The details are very long but as I read it, it seemed to me, that it was written by a publisher and not a former Googler. I immediately emailed the team at Search Engine Land and said that it “seems way out there.” As I dug deeper, it seemed more and more to me that a disgruntled AdSense publisher wrote it. Of course, in the back of my mind I felt it could be true.

Scanning the forum threads at DigitalPoint, WebmasterWorld and Hacker News, it seems most people don’t believe it as well.

One senior member at WebmasterWorld said, “I don’t believe it,” and then went on to explain why. The forum moderator there also said “this makes no sense” and goes on to explain why.

Google’s Matt Cutts posted on Twitter that this is B.S.:

I did the same thing, I immediately Googled and Binged the term [aq3c] and nothing came up. To keep that a secret for so long is almost impossible.

He also responded to tons of people in the Hacker News thread outright calling this a lie. Here are some quotes:

Everything about this post strikes me as a conspiracy-laden fake, from the typos to wrong terminology to untrue policies to the lack of specific names of people. I passed this pastebin to the ads side to confirm for sure, but I would treat this as completely untrue.

Added: Yup, I’m hearing back from multiple people on the ads side that this is pretty much untrue from start to finish.

Also notice that the “rmujica” account that submitted this item has never submitted any other story or written any other comment on Hacker News before today.

hosay123, I’ve worked with the people this post talks about since 2005. Even though I’m the head of the webspam team, I’m familiar with how AdSense deals with fraud.

For example, I often see disgruntled publishers complaining on the web, and from time to time I’ve followed up on specific blog posts to get the other side of the story. In addition, the group that manually fights webspam at Google is a sibling organization to the group that fights adspam.

Finally, I passed these claims directly to the ads side and so far I’ve gotten three (now four) different “this is fake” responses from people I trust and have worked with in different capacities for years, including an engineer that I worked with in search quality who later went to work in ads.

Google has given statements that this is indeed false.

Now, I know a lot of you will call me a Google supporter and such. Yes, there were mass Google bans, more than I can link to here. Yes lawsuits around AdSense publishers as well, that is all known. His last point, I cannot verify.

Again, my gut says this is a disgruntled publisher posting his conspiracy theory.

Forum discussion at DigitalPoint, WebmasterWorld and Hacker News.

April 30th 2014 Uncategorized

Google Opens Voting To Help Determine This Year’s “Doodle 4 Google” National Winner

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After opening its “Doodle 4 Google” contest to kindergarten through twelfth graders in February, Google has released its list of state winners, and started a public voting forum to help select this year’s national winner. Asking students to create a Google logo based on something…

Please visit Search Engine Land for the full article.

April 30th 2014 Uncategorized

Google Holds Webmaster Meetup At Google Taipei May 15th

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Google TaipeiGoogle posted on the Google+ webmaster channel, in Chinese, that they are holding a webmaster meetup in Goolge’s Taipei office on May 15th.

Those webmasters in the region are welcome to fill out this form and request to be invited to join the meeting.

The translation of the Google+ post from Chinese to English reads:

We will hold a webmaster in the May 15 meeting Google’s Taipei office, webmasters and sincerely invite interested stakeholders to participate. If you are interested and want to participate in this meeting, please fill out this form in the May 9, thank you.

The office is located at Google Taipei, Level 73, Taipei 101 Tower, 7 Xinyi Road, Sec. 5, Taipei, 110, Taiwan.

Would be cool to check it out but it is only 7,750 miles from my current location.

Forum discussion at Google+.

April 30th 2014 Uncategorized