Which Radically Redesigned B2B Homepage Increased Form Fills By 66%

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The post Which Radically Redesigned B2B Homepage Increased Form Fills By 66% appeared first on WhichTestWon.

September 30th 2014 Uncategorized

Burn Out or Burn Bright? 3 Essential Tips for Digital Marketers

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Digital Marketing Burnout

Come Autumn, there’s nothing better than a good ‘ol campfire. It’s the season for crackly leaves, chilly Fall air, and marshmallows on a stick.

A hot, well-tended fire during the chill is a joy indeed – and if you’ve ever sat around a bonfire, you probably know that it takes some skill to keep a good fire going. Fires don’t tend themselves. They need oxygen and fuel to survive. Someone has to actively feed the flames with new wood and stoke the embers when the flames start to die out.

In other words, fire isn’t self-sustaining.

As digital marketers, our “fire” is the passion and energy that keeps us going. Just like physical fires, our inner flame takes some tending to keep it bright and strong.

But what about fires that stop burning so brightly? There are a thousand factors contributing to a subdued digital marketing flame, from a packed schedule, to unexpected challenges to our physical health. Just like in any industry, without intentional action, these challenges can smother our marketing fire until we fizzle out.

How can you prevent turning into a pile of cold logs? Whether you’re on the brink of burnout or staying toasty warm, you can avoid future digital marketing burnout by improving your personal health, professional habits, and creative pursuits. With these 3 tips you can throw a log on that marketing fire of yours and watch it sizzle!

Spark Your Personal Life

Maintain Healthy Habits. Nail the basics – a good diet, sleep, and exercise. You know the food groups, but are you working fresh fruits and veggies into your day while avoiding processed foods and watching your portion size? On the “zzz” side, health experts typically recommend seven to nine hours of sleep a night – don’t cut corners here if you can help it. And find the type of sweat that you can stand – whether it means swimming laps at the community center or just hopping on the elliptical machine.

Socialize. If you’re consistently cancelling dinner commitments with friends to get more work done, it may be a red flag you shouldn’t ignore. Time with our friends and family is crucial to our health and happiness. In times of stress, it’s especially helpful to spend time with people who can help us view challenges in a positive light.

“Me Time.” Some of my girlfriends look forward to a regular massage or manicure for some much-needed personal time. Others have weekly hobbies – yoga, cycling, art – that they regularly enjoy. “Me time” can be as simple as a tromp through the fall leaves, a quiet afternoon fishing on the dock, or time to sit on the couch in peace. Whatever “me” time means to you, make sure you work some into your schedule so you stay recharged and relaxed.

Spark Your Work Life

Work Your Network. Stay inspired by continuing to talk about what you do with other digital marketers. Grab coffee with someone who can teach you a thing or two about an area you want to learn more about – for example, PPC, email automation, or social advertising. For daily networking, join an online community – like a LinkedIn group – or follow a blog where like-minded professionals gather.

Don’t Stop Learning. Conferences are excellent opportunities to rev up your marketing know-how. Continual education fans the flames by opening our eyes to new strategies and tools, and giving us potential ways to improve our marketing efforts. If you can’t sign up for a conference, podcasts are an easy way to learn while we’re commuting or at the gym.

Make Your Routine Enjoyable. The start to your day often determines the whole course of your day – do you have a positive wake-up?  As the day commences, take breaks. Try a new online tool or productivity app. Allow yourself to check Twitter and Instagram. Make a new playlist – while listening to the same song on repeat may help with productivity, it could add a fresh aspect to your day to change the soundtrack.

Spark Your Creative Life

Experience Art. Remember back in college when you attended orchestra concerts because student tickets were cheap and the experience made you feel cultural? You may not get a student discount anymore, but what’s stopping you from hitting up the local theater, art museum, or concert hall? Art may not be the cure for burnout, but experiencing (and appreciating) the result of another person’s hard work can supply us with the inspiration or motivation to keep creating.

Read a Book. Stories give us new perspectives by which we can understand our lives. If you’re feeling like burnout could soon overtake you, maybe some literary respite is just the thing you need. If you feel like sitting down with a novel is far too recreational a concept for you, try the latest marketing read or business how-to guide to combine down-time with gleaning what may be valuable information you can leverage at work.

Explore. Of course, we often advise the near-burned-out to take a vacation. If you can travel, do it. If you can’t, seek out new scenes in your neighborhood. Is there a restaurant you’ve been meaning to try? A bike trail you’ve wanted to hike? Even if it’s just running errands in a different part of town, go someplace new to see something new and get a fresh perspective on the old.

At this time of year, we’re all busy trying to do our jobs well and keep everything balanced as the holidays arrive. Don’t let your passion dwindle. Before the fire dies, practice good fire tending so you can keep your flames burning hot and bright.

Photo: Shutterstock

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Burn Out or Burn Bright? 3 Essential Tips for Digital Marketers | http://www.toprankblog.com

September 30th 2014 Uncategorized

The sophistication of truth

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A common form of complexity is the sophistication of fear.

Long words when short ones will do. Fancy clothes to keep the riffraff out and to give us a costume to hide behind. Most of all, the sneer of, “you don’t understand” or, “you don’t know the people I know…”

“It’s complicated,” we say, even when it isn’t.

We invent these facades because they provide safety. Safety from the unknown, from being questioned, from being called out as a fraud. These facades lead to bad writing, lousy communication and a refuge from the things we fear.

I’m more interested in the sophistication required to deliver the truth.




These take fearlessness. This is, “here it is, I made this, I know you can understand it, does it work for you?”

Our work doesn’t have to be obtuse to be important or brave.

September 30th 2014 Uncategorized

Venus Comms and S&J Media ‘Think Forward’ with Australian media first for Swinburne Uni

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SWINBURNE-1.jpgMelbourne-based Venus Comms and S&J Media have today launched a nationwide media first with an exclusive interior ‘train wrap’ for Swinburne University of Technology, as part of the university’s ‘Futurise me’ 2015 undergraduate recruitment campaign.

Installed by S&J Media, the wrap was revealed on Melbourne’s north-eastern train lines today, and is a first in outdoor advertising. The piece was developed to embody Swinburne’s philosophy of innovation, and reveals agency Venus Comms dedication to producing campaigns that push limits and engagement.

SWINBURNE-2.jpgDeveloped in line with Swinburne’s successful ‘Think Forward’
positioning, the complete interior of the train – including walls,
roofs, flooring, doors and seats – has been skinned to look as if it is
from the future, immersing students in ‘tomorrow’ with every journey.

Says Deane
Goodwill, CEO of S&J Media Group: “We are delighted with the
opportunity to collaborate with Venus Comms and Swinburne University of
Technology in bringing a new advertising opportunity to the Australian
landscape. This is the first time we have covered every surface of the
interior of a commuter train, completely transforming it, and it looks

“The completely remodelled interior immediately
impacts the commuter upon boarding the train, as if they are truly
stepping into the future.”

The ‘Futurise me’ train wrap will run until December 22.

Agency: Venus Comms, Melbourne
ECD: Bec Brideson
Art Director: Sea-Maree Hall
Copywriter: Sophie Lane
Account Managers: Hayley Sparshott and Ava Senaratne
Media Account Manager: Seila Mujezinovic
Finished Art: Kiki Sarafis and Diane Pearse

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September 30th 2014 Uncategorized

.@Phantogram Blew My Mind: http://t.co/6RX7f2ChKv

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.@Phantogram Blew My Mind: http://dntd.cc/ixx

September 30th 2014 personal

Phantogram Blew My Mind

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I just got back from seeing Phantogram play at the Ogden Theater here in Denver, CO, and they blew my mind. It was definitely one of the stand out shows that I’ve seen recently, which was extra impressive for a Monday night, at a venue I can walk to from my apartment, for $25.

Their set was super tight, and flowed really well. Instruments were switching constantly, and the four of them wove guitar, drums, keys, bass and samples together flawlessly. The two core members, Josh and Sarah, switched vocals every few tracks to provide a balance and variety that kept things interesting, while one of the best-executed light shows I’ve seen played on around them. Their stage presence was dramatic, powerful and engaging, when it wasn’t intimate and personal, depending on the track.

If you get the chance, go and see them, you won’t regret it.

I was moved enough to buy a shirt as a memento, which I almost never do at live shows.

* Header image from Wikipedia entry.

September 30th 2014 personal

Australian mobile advertising up almost 140% over past year according to InMobi Insights

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mobiledevicescb.jpgInMobi has released its latest Australian Mobile Insights Report today, revealing significant growth in mobile advertising in Australia over the past year. InMobi’s network grew 139.7 percent year-over-year (YoY) in Australia, with almost 6.6 billion ad impressions served on the InMobi network in Q2 2014, an increase from 2.7 billion in Q2 2013. This strong growth has been driven by a massive 246.3 percent increase in tablet impressions and 110.3 percent rise in smartphone impressions, as more brands and advertisers shift their focus on the second screen experience.
Says Brendan Watmore, head of strategy for InMobi in Australia and New
Zealand: “This significant growth on our network is further indication
of the rapid shift in consumer behaviour, reflecting both an increase in
audience size, as well as an increase in activity.

Screen Shot 2014-09-30 at 1.47.48 pm.jpg

figures support recent trends reported by the IAB indicating that the
number of unique browsers on mobile devices now outstrips desktops and
89 percent of mobile usage is in apps. While many marketers have adapted
to this consumer shift to mobile, many more still have a way to go.”

Screen Shot 2014-09-30 at 1.48.02 pm.jpg
Australian Mobile Insights Report also revealed Apple’s iOS devices
have gained 7.1 percent share over Android since this time last year.
The main driver of this growth is the adoption of Apple iPads, which
represent almost 90 percent share of tablet impressions. While Apple
dominance in smartphones continues to wane with the rise of Android, new
tablets are ensuring that Apple retains its number one position as the
top operating system on the InMobi network.

The report also found
that app display advertising continues to dominate over web display
advertising, contributing to 90.6 percent (5.97 billion) of network
impressions, up from 79 percent in the same period last year.
Watmore: “The top line growth in the InMobi network is in line with
broad mobile consumption trends in Australia. The changing complexion of
the network throws a spotlight on the increasingly competitive
battleground handset manufacturers have to navigate and underscores the
importance of the emerging wearables category as opportunities for
growth. We’re really looking forward to how this space evolves and the
opportunities it presents to marketers.”
Download the latest InMobi Mobile Insights Reports here.

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September 30th 2014 Uncategorized

Newsroom: eMarketer: North America Holds Tight to World’s Largest Ad Spending Share

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Spending in the region will reach nearly $194 billion this year NEW YORK, NY (September 30, 2014) – Economically speaking, the US and Canada were both characterized by “firming momentum” in […]

September 30th 2014 Uncategorized

Comic for September 30, 2014

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Dilbert readers – Please visit Dilbert.com to read this feature. Due to changes with our feeds, we are now making this RSS feed a link to Dilbert.com.

September 30th 2014 Uncategorized

Target and Gok Wan set to ‘Style the Nation’ in branded content TV special tonight on Seven

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Gok Wan.jpgA TV special program created jointly by Target and Ensemble, in partnership with Seven, is set to air on Channel 7 tonight.
The one-hour program, called Target Style the Nation, is the first of its kind for Australian television audiences and features Target’s “style ambassador” Gok Wan as he transforms the appearances of five women.

Target Style the Nation largely centres around a “style camp” that sees
Gok Wan transform the women with a full style-makeover, offering tips
and tricks on how to dress for their body shape and personality and
including hair and make-up. See the promo here.
The five women
were chosen after Target launched a national competition in June this
year backed by a television commercial and fully integrated campaign
across Seven West Media in New Idea and Who magazines, digital and in
The Morning Show and The Daily Edition.
The ‘Style the Nation’ campaign continued to follow Wan and the winners journeys over the past four months.
Style the Nation, produced in house by Ensemble, goes to air tonight
immediately after Dancing with the Stars. The show will also be
available on PLUS7 catch up.

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September 30th 2014 Uncategorized