We can’t talk about it

Comments Off on We can’t talk about it
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

We can’t talk about how we could do things better around here

We can’t talk about what isn’t working

We can’t talk about the countless opportunties we ignore

We can’t talk about what hurts

We can’t talk about dignity

We can’t talk about how to make magic happen

We can’t talk to our boss, our employees, our board, our investors

We can’t talk about the things we can’t talk about

That’s a shame.

       
November 30th 2014 Uncategorized

Le récapitulatif des comptes facilite la gestion de plusieurs comptes à la fois sur Bing Ads

Comments Off on Le récapitulatif des comptes facilite la gestion de plusieurs comptes à la fois sur Bing Ads
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Nous avons le plaisir d’annoncer que le Récapitulatif des comptes est désormais disponible, pour gérer plusieurs comptes à la fois depuis un seul et même emplacement. Le nouvel onglet Récapitulatif des comptes sur l’interface web Bing Ads permet de passer d’un compte à l’autre plus facilement et plus rapidement, ainsi que de passer en revue les principaux indicateurs qui seront regroupés au niveau du compte.

clip_image002

Les annonceurs et agences supervisant un grand nombre de comptes ont été nombreux à demander la mise en place d’une nouvelle page Récapitulatif des comptes, afin de consulter en un clin d’œil jusqu’à 2 000 comptes, suivre leurs performances et passer en revue leurs budgets, le tout sur une seule et même page.

Comment ça marche ?

Si vous êtes actuellement un annonceur et que vous possédez plus d’un compte Bing Ads, vous verrez désormais la page Récapitulatif des comptes quand vous vous connecterez à Bing Ads.

clip_image004

Le tableau Récapitulatif des comptes permet d’avoir une vue d’ensemble de tous vos comptes. Chaque ligne du tableau indique les totaux pour les indicateurs de performance communs et les données relatives au budget pour toutes les campagnes d’un compte. Le total global en bas du tableau englobe l’ensemble de vos comptes. Vous voulez savoir quels comptes enregistrent les plus faibles taux de clics pour pouvoir améliorer leurs listes de mots clés ? Vous souhaitez savoir quels comptes facturés nécessitent de nouveaux ordres d’insertion ? Utilisez le Récapitulatif des comptes pour identifier rapidement les points qui requièrent votre attention.

Options d’affichage et de données

Vous trouverez deux sous-onglets au-dessus du tableau récapitulatif : Performance et Budget, où vous pourrez voir les informations relatives à la performance et au budget de vos comptes. Depuis la page Récapitulatif des comptes, vous pouvez facilement relier d’autres pages pour créer un compte ou gérer vos requêtes (voir cette mise à jourpour en savoir plus sur la gestion des requêtes).

Dans l’onglet Performance, vous trouverez les colonnes suivantes par défaut : Statut, Nom du compte, Devise, Clics, Impressions, CTR (taux de clics), Conversions, CPC (coût par clic) moyen et Dépenses. Cliquez sur le Nom du compte pour accéder à l’onglet Campagnes de ce compte particulier.

clip_image006

Dans l’onglet Budgetvous trouverez les colonnes suivantes par défaut : Statut, Nom du compte, Devise, Nom de la société, Compte de facturation client, Ordre d’achat de l’ordre d’insertion, Budget restant pour l’ordre d’insertion, Date de début de l’ordre d’insertion, Date de fin de l’ordre d’insertion, Budget journalier total et Budget mensuel total. Les colonnes relatives à l’ordre d’insertion apparaîtront uniquement si vous avez un compte qui utilise des ordres d’insertion. Cliquez sur le Nom du compte pour accéder à l’onglet Détails du compte de ce compte particulier.

clip_image008

Sur ces deux onglets, vous pouvez cliquer sur les en-têtes des colonnes pour trier ces dernières et basculer entre un ordre ascendant ou descendant. Vous pouvez personnaliser les colonnes que vous souhaitez afficher.

clip_image010

Enfin, vous pouvez trier chacune des colonnes affichées et enregistrer les filtres pour les réutiliser plus tard.

clip_image012

Préférence de la page de destination

Comme nous l’avons indiqué précédemment, si vous êtes actuellement un annonceur et que vous possédez plus d’un compte Bing Ads, vous verrez désormais la page Récapitulatif des comptes par défaut quand vous vous connecterez à l’interface web de Bing Ads. Si vous préférez que la page Campagnes soit votre page de destination, cochez l’option Je souhaite être redirigé vers la page Campagnes quand je me connecteau bas de la page Récapitulatif des comptes. La prochaine fois que vous vous connecterez, vous serez dirigé vers la page Campagnes par défaut mais vous aurez toujours accès à la page Récapitulatif des comptes.

clip_image014

Nous restons à votre écoute

Nous vous remercions de nous avoir fait part de vos suggestions concernant les fonctionnalités et nous remercions nos participants au projet pilote, dont les commentaires ont été cruciaux à la mise en place initiale du Récapitulatif des comptes. Nous espérons que la gestion multi-comptes vous permettra d’être plus efficace au quotidien !

Si vous avez des commentaires ou des questions, merci de nous en faire part ci-dessous. Vous pouvez aussi vous rendre sur notre Forum de suggestions de fonctionnalités (en anglais) ou nous faire part de vos impressions sur Twitter ou Facebook.

Merci,

Sachin Tayade

Responsable Programmes principal, plateforme Bing Ads

Tags : Gestion du compte, campagnes, fonctionnalités, à l’affiche, publications phares, fonctionnalités et nouveautés

Suivez-nous sur Twitter @BingAds Cliquez sur J’aime sur notre page Facebook | Rejoignez-nous sur LinkedIn | | Téléchargez notre document informatif sur SlideShare | Découvrez-nous sur YouTube | Abonnez-vous au blog Bing Ads

November 30th 2014 Uncategorized

Fast Five in Search – Week 48, 2014

Comments Off on Fast Five in Search – Week 48, 2014
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

fast-five

 

So this week I’ve been reviewing our Search Industry Event Timeline which forms part of our introductory SEO course at Search Engine College. I was struck by the sheer number of acquisitions made by search giant Yahoo over the past 20 years and how controversial some of those purchases have been for them.

So this week I give you: the Five Most Controversial Purchases Made by Yahoo.

Here’s this week’s Fast Five:

1) January 1999: Yahoo Acquired Geocities for $4.58 billion

In the 1990’s, before the rise of Content Management Systems and online web page builder services such as Google Sites and WordPress, there was Geocities. Everyone could have a web page at Geocities and populate it with as many animated gifs and flashing headlines as they liked. Yahoo saw the potential for eyeballs that Geocities presented and purchased the service for a whopping US$4.58 billion in stock in January, 1999, then proceeded to completely ignore it. The site finally died from neglect in 2009.

2) July 2003: Yahoo Purchased Overture for $1.63 billion

This purchase was a direct response to the growing success of Google’s AdWords paid advertising program. Originally known as GoTo.com, Overture was the first paid search advertising program and had no serious rivals until Google launched AdWords in 2000. Yahoo’s purchase included search engines AltaVista and AllTheWeb, which Overture had acquired just a few months earlier. Yahoo later rebranded Overture as Yahoo Search Marketing and ran it haphazardly until it became clear it was no rival for AdWords. In 2010, Yahoo’s partnership with Microsoft morphed the program into Microsoft adCenter and the combined service eventually became known as Bing Ads.

3) March 2005: Yahoo Bought Flickr for Between $22 and $25 million

There was enormous outcry when Yahoo! acquired photo sharing service Flickr and its creator Ludicorp. The acquisition reportedly cost somewhere between $22 and $25 million and was announced almost casually on the Flickr blog. Most people agree that Yahoo’s purchase ruined Flickr forever.

4) December 2005: Yahoo Acquired del.icio.us for an Estimated $20 million

Online bookmarking service del.icio.us was purchased by Yahoo late 2005 for an estimated $20 million. The once respected social sharing site was left to flounder for 6 years, before being sold off to the founders of YouTube in April 2011.

and finally…

5) May 2013: Yahoo Purchased Tumblr for $1.1 billion

Yahoo’s purchase of blogging and publishing platform Tumblr in mid 2013 was met with shrieks of horror from the blogging community, who had witnessed the slow death of other Internet services purchased by the search giant. Announced directly on her own cutesy Tumblr, Yahoo CEO Marissa Mayer promised “not to screw it up”. Whether that happens remains to be seen. The most positive feedback I can find since the purchase is a comment from Tumblr founder David Karp who admits that Yahoo has allowed Tumblr to maintain independence so far. Although that may change soon because apparently Yahoo is trying to turn Tumblr into a competitor for YouTube.

I wonder what Yahoo will buy next?

*Image courtesy of Threadless.

——————————————————————–

Need to learn SEO but not sure where to start? Download your Free SEO Lesson. No catch!

 

November 30th 2014 yahoo

Comic for November 30, 2014

Comments Off on Comic for November 30, 2014
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Dilbert readers – Please visit Dilbert.com to read this feature. Due to changes with our feeds, we are now making this RSS feed a link to Dilbert.com.

November 30th 2014 Uncategorized

Fitting Room

Comments Off on Fitting Room
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Fitting Room

Fitting Room

November 30th 2014 Uncategorized

Gillmor Gang: Basement Tape

Comments Off on Gillmor Gang: Basement Tape
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Gillmor Gang Artcard The Gillmor Gang — Robert Scoble, Dan Farber, Keith Teare, and Steve Gillmor. Recorded live Friday, November 28, 2014. I stopped writing a few years ago, mostly because I felt the form was too much a parlor trick. Social felt more directed, less pious, touched with a gentle irony when played well. Threaded through Twitter, the social graph added context to the polemic of the post, a… Read More

November 30th 2014 apple, Facebook, video

The Weekly Compete Pulse

Comments Off on The Weekly Compete Pulse
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Weekly-Pulse-2014

Welcome to the weekend! As we prepare to dive into holiday-shopping season, we’ve collected a few of our favorite digital marketing articles from the past week. If you missed them, check them out below!

Why It’s So Hard for Brands to Get Noticed on Amazon

With regard to Amazon, brands have a lot of questions. What entices shoppers to click on which search result? How do certain brands appear to consumers on the site? What is the likelihood of shoppers to view products beyond the first search results page? Our study provides insight.

How to Shift Your Marketing from Traditional to Inbound in 7 Steps

Letting go of outdated marketing methods can be difficult for some. This piece will convince you why it’s time to move on and give you advice on how to go about making the switch. Learn more here.

Deliver an Excellent Customer Experience Using Big Data

“Big data” gets a lot of buzz, but do you know how to effectively use it? Learn several strategies to apply big data in order to improve your brand and customer experience.

18 Highly Effective Examples of Social Proof in Ecommerce

Consumer opinions often weigh heavily on buyer decisions. Your brand would be smart to take advantage of this influence. Here are a few difference ways that you can use social proof in your ecommerce.

4 Things to Focus On for Black Friday with Your Digital Marketing Plan

Black Friday has grown and transformed over the years. For many, the experience is less about going to brick and mortar stores than it is shopping online. This piece explains how you can best promote your brand and adapt to consumer buying trends this year.

November 30th 2014 News

Stumbling your way to greatness

Comments Off on Stumbling your way to greatness
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

One reason people who spend a lot of time thinking about and working on a problem or a craft seem to find breakthroughs more often than everyone else is that they’ve failed more often than everyone else.

       
November 29th 2014 Uncategorized

Comic for November 29, 2014

Comments Off on Comic for November 29, 2014
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Dilbert readers – Please visit Dilbert.com to read this feature. Due to changes with our feeds, we are now making this RSS feed a link to Dilbert.com.

November 29th 2014 Uncategorized

What’s Next For Firefox?

Comments Off on What’s Next For Firefox?
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Firefox When historians look at the history of the Web ten or twenty years from now, chances are they will point to Firefox as one of the most important products of the last ten years. But right now, it’s hard not to look at Firefox and worry a little bit about its future. At the height of its success, around 2010/11, Firefox owned more than a quarter of the browser market in the U.S. and almost… Read More

November 29th 2014 Uncategorized