Gawker (et al) Are Not Your Friends

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When was the last time Gawker media did anything nice for you?

People tend to talk to gossip news media companies on the internet like they might have lost their virginity to them. They very well may have—an empty surf session around Jezebel while lying on the mattress or in the parking lot reading tweets from Gawker —but it’s a one-way relationship. Your sister’s face has never appeared on a Gawker website – unless she had her private iCloud nude images hacked – but Valleywag and Buzzfeed and motherfucking The Verge show up in the same streams as your loved ones.

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February 28th 2015 Uncategorized

Adnear maps user location info by flying drones around San Fernando valley.

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Adnear, the ‘leading local intelligence company’ from Singapore that gathers data so that you can geotarget your ad messages, has been experimenting data collecting with drones. Prior to this they collected data via trains, bikes and even just walking, and the data collected includes Wi-Fi and cell tower signals.

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February 28th 2015 Uncategorized

MUH-TAY-ZIK | HOF-FER named AAA NCNU agency of record

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MUH-TAY-ZIK | HOF-FER has bagged a client with the same affinity for caps, namely AAA NCNU. No word yet if they will create fun campaigns with screaming goats, but we’ll soon find out and honestly I totally expect they will have fun with this.

The agency will be responsible for developing a campaign that will be used for the NCNU Club (which is already 4 million strong).

Adland: 

February 28th 2015 Uncategorized

Le Bon Marché – Seen at Bon Marché print & banner campaign by BETC & Martin Parr

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Parisian department store Le Bon Marché revamps as a colourful candy store with the help of BETC and photographer Martin Parr.

One of the world’s first department stores, Le Bon Marché continues to set the pace with an ongoing series of artistic projects. This latest collection is a reaffirmation of the close and special ties between the shopping emporium and the arts world.

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February 28th 2015 Uncategorized

NASCAR Acceleration Nation – Carl Edwards / Ice Cream – (2015) :30 (USA)

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NASCAR Acceleration Nation - Carl Edwards / Ice Cream - (2015) :30 (USA)

NASCAR driver Carl Edwards takes on the second role of an engineering teacher in a classroom full of enthusiastic young students.

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February 28th 2015 Uncategorized

Links for 2015-02-27 [del.icio.us]

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  • What’s Wrong With Storytelling? Find Out at Ad Age Digital | Digital – Advertising Age
    In October, Ad Age published a provocative column by David Berkowitz, CMO of MRY, titled “The Beginning of the End of Storytelling: Brands Need to Be Story Makers, Not Story Tellers.” Mr. Berkowitz argued that the future of storytelling: isn’t about telling anyone anything. It’s about storymaking, where the brand facilitates and taps into the stories people are creating and sharing with each other. Storytelling is the epitome of the old one-way, broadcast mindset that so many of us in marketing are trying to leave behind. Storymaking, by contrast, is far more fulfilling, and exactly what will matter to the people all of our brands are trying to reach.
  • Hiring for a Modern Marketing Organization | Chute blog
    David Berkowitz, CMO for MRY (and a man of few words): “We look for jack-of-all-trades. We need renaissance people at our shop.”

February 28th 2015 Uncategorized

Lipton Sparkling Iced Tea “Tiny Bubbles” (2015) :30 (USA)

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Lipton Sparkling Iced Tea "Tiny Bubbles" (2015) :30 (USA)

Sung to an updated bouncy version of the Hawaiian classic “Tiny Bubbles,” this trippy spot features people floating around after drinking sparkling Lipton Tea.

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February 28th 2015 Uncategorized

Royal Canadian Mint “Sir John A. MacDonald” (2015) :30 (Canada)

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Royal Canadian Mint "Sir John A. MacDonald" (2015) :30 (Canada)

There’s a new $2 dollar coin in circulation up in Canada, to honor the first Canadian Prime Minister, Sir John A MacDonald. It’s kicking off the celebration of Canada’s 150th anniversary.

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February 28th 2015 Uncategorized

Stoneham Mountain Resort “Snow gun stunt” (2015) 1:15 (Canada)

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Stoneham Mountain Resort "Snow gun stunt" (2015) 1:15 (Canada)

Mont-Sainte-Anne & Stoneham resort want to know how far you’ll go for a free lift ticket? Are you willing to run past snow guns? I’ll bet you are.

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February 28th 2015 Uncategorized

Clorox “Buckle” (2015) :15 (USA)

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Clorox "Buckle" (2015) :15 (USA)

Poor kid. All you need is the power of suggestion here to know this won’t end well.

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February 28th 2015 Uncategorized