Did Wikipedia Take An Organic Hit In Google Search?

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WikipediaWikipedia has historically dominated Google’s search results – no one would argue with that.

But now with the knowledge graph, does Google have a need to rank Wikipedia at the top, when instead, it just takes the content from Wikipedia and other sources and places that information in the top knowledge graph box? The answer seems to be no.

A WebmasterWorld thread has webmasters and SEOs commenting that Wikipedia for many queries and search results no longer dominates. So I checked with SearchMetrics and there does seem to be a downward trend there:

Wikipedia SearchMetrics

Here is what one webmaster said in the forums, that before in the Google search results, the rankings were:

1. Wikipedia page
2. Big organization page
3. Government agency page
4. My page

Now they look more like this he said:

1. Big organization page
2. Government agency page
3. Wikipedia page
4. My page

I think the knowledge graph/quick answers has to do with it.

Forum discussion at WebmasterWorld.

March 31st 2015 Uncategorized

Moz Builds That Spam Identification Tool In Site Explorer

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taekwondo fighterAlmost two years ago, Rand Fishkin from Moz posted about looking into building a spam detection tool as a way for sites to figure out (1) who not to get links from, (2) remove bad links from and (3) see how Google may determine if a site is spammy and why.

The industry was torn, thinking this may be just Rand’s way of doing automated “outing” but the truth is, a tool like this can be useful to link forensics (I used that word) SEOs.

Rand announced the new paid tool on the Moz blog yesterday. Here is a quick video of how it works:

In short, it looks at just 17 different factors and if a site is flagged with some or many, it will score you as more and more spammy as more flags get hit.

Here are the flags Moz uses:

  • Low mozTrust to mozRank ratio: Sites with low mozTrust compared to mozRank are likely to be spam.
  • Large site with few links: Large sites with many pages tend to also have many links and large sites without a corresponding large number of links are likely to be spam.
  • Site link diversity is low: If a large percentage of links to a site are from a few domains it is likely to be spam.
  • Ratio of followed to nofollowed subdomains/domains (two separate flags): Sites with a large number of followed links relative to nofollowed are likely to be spam.
  • Small proportion of branded links (anchor text): Organically occurring links tend to contain a disproportionate amount of banded keywords. If a site does not have a lot of branded anchor text, it’s a signal the links are not organic.
  • Thin content: If a site has a relatively small ratio of content to navigation chrome it’s likely to be spam.
  • Site mark-up is abnormally small: Non-spam sites tend to invest in rich user experiences with CSS, Javascript and extensive mark-up. Accordingly, a large ratio of text to mark-up is a spam signal.
  • Large number of external links: A site with a large number of external links may look spammy.
  • Low number of internal links: Real sites tend to link heavily to themselves via internal navigation and a relative lack of internal links is a spam signal.
  • Anchor text-heavy page: Sites with a lot of anchor text are more likely to be spam then those with more content and less links.
  • External links in navigation: Spam sites may hide external links in the sidebar or footer.
  • No contact info: Real sites prominently display their social and other contact information.
  • Low number of pages found: A site with only one or a few pages is more likely to be spam than one with many pages.
  • TLD correlated with spam domains: Certain TLDs are more spammy than others (e.g. pw).
  • Domain name length: A long subdomain name like “bycheapviagra.freeshipping.onlinepharmacy.com” may indicate keyword stuffing.
  • Domain name contains numerals: domain names with numerals may be automatically generated and therefore spam.

What do you think? I have yet to play directly with the tool.

Forum discussion at Twitter.

Image credit to BigStockPhoto for taekwondo fighter

March 31st 2015 Uncategorized

Google News Updates Inclusion Process: Rejection Notices Bug

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Google NewsGoogle News has a pretty relaxed inclusion process relative to the older days of trying to get into Google News. The new process is documented in detail over here.

I key difference now is that you can only request inclusion via the Google News Publisher Center.

If you’ve read all of the above and your site follows our Webmaster guidelines, as well as Google news’ general technical, and quality guidelines, then you’re ready to apply for inclusion within the Google News Publisher Center!

You will see a button next to all your verified sites in the publisher center that reads “Request Inclusion Into Google News.”

When you go through that process and you are rejected, now Google may not send you a rejection notice. Stacie Chan from Google said in a Google News Help thread that they need to add in rejection notices into the new workflow. She wrote:

We have one more step we’re implementing this week- if you applied to Google News recently, we didn’t display a rejection note. We’re working on that so you’ll know exactly what your inclusion status is.

Here is what the inclusion form looks like when you try to submit a site:

Forum discussion at Google News Help.

March 31st 2015 Uncategorized

When Did The Eiffel Tower Open To The Public? 126 Years Ago Today.

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Did you know that 126 years ago today on March 31, 1889, the Eiffel Tower in Paris, France opened to the public?

Well, if you didn’t know, now everyone does because Google has a special logo, aka Google Doodle, on their home page reminding searchers.

Google Eiffel Tower Logo

It was built in 1889 as the entrance arch to the 1889 World’s Fair and was opened to the public on March 31st. The Eiffel Tower is 1,063 feet tall and is the tallest structure in Paris at about the same height as a 81-storey building. It was actually the tallest in the world from 1889 to 1930.

Did you know the construction started on January 28, 1887 and was completed on March 15, 1889, which is just over two years.

Here is a picture of the Eiffel Tower:

Eiffel Tower

Here is an animated GIF of the construction of the Google Doodle for the Eiffel Tower:

Forum discussion at Google+.

March 31st 2015 Uncategorized

When Did The Eiffel Tower Open To The Public? Today’s Google Logo Marks 126th Anniversary Of Paris Attraction

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Built by Alexandre-Gustave Eiffel for the World’s Fair, the now iconic structure opened to the public on March 31, 1889.

The post When Did The Eiffel Tower Open To The Public? Today’s Google Logo Marks 126th Anniversary Of Paris Attraction appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

March 31st 2015 Uncategorized

Dive Deep on SEO, PPC, International Search, Display & Local Search – Check Out the SMX Advanced Workshops

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Attending a workshop is the fastest way to get up to speed on specific internet marketing topics. At SMX Advanced you’ve got six workshops to choose from. Each provides: a full day of in-depth instruction on one digital marketing topic; an intimate learning and networking experience with a small…

Please visit Search Engine Land for the full article.

March 31st 2015 Uncategorized

Android Plumbers In Bathroom

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Android Plumbers

March 31st 2015 Uncategorized

Senator Mike Lee Opens Investigation Into Google-FTC Antitrust Outcome

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Secondary political motivations enter the FTC report controversy.

The post Senator Mike Lee Opens Investigation Into Google-FTC Antitrust Outcome appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

March 31st 2015 Uncategorized

12 Tools to Help You Optimize Your Social Media Marketing Results

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Friez and Cleary at #SMMW15

Strategy gives you direction, but tools help you get there quicker, says Ian Cleary, founder, RazorSocial at Social Media Marketing World. Once you have a strategy, then you need tools to help you save time and provide value.

Twenty-six percent of marketers spend 6-10 hours a week on social media. Let’s explore twelve possible problems and the tools that can help solve those problems and make you more productive.

12 problems and the tools to solve them

1. People not seeing your content? Consider using PostPlanner, which was just a Facebook planner up until it recently added Twitter. You can –

  • Schedule content
  • Decide what type of content to share
  • Discover new content
  • Allows you to create a queue of content
  • Reschedule each post

2.  Not sure which posts will rank? Consider InboundWriter, which helps you determine the success of your topics before you put pen to paper. It will tell you what words in your title are important and suggest additional terms.

3.  Are you Twitter followers not growing quickly enough? ManageFlitter will help you manage your Twitter account. It can help you make it tidy, find relevant people to follow, do a super advanced search, save the search and then have it gradually follow people over a period of time. Cleary reminds us not to be creepy and follow hundreds of people at a time.

4.  Not enough followers on Google+? Consider Circloscope, which will provide a list of people in different communities. Cleary says, despite recent rumors, Google+ is going to be around for a long time.

5.  Video is becoming more and more important, and difficult to produce. You can easily create videos with Directr, which also includes tons of storyboards to help you organize your video.

6.  Having problems selling on social media? Use Cart from Heyo, an app that automatically responds to a comment within a link to help people buy products on Facebook. It works great for low-cost products. People will buy if it’s a good product and you have a good relationship with your followers says Cleary.

7.  Blogging takes too much time. You need to have an organized process. Plan your content ahead of time with Coschedule. It allows you to schedule social media outposts within WordPress. And, don’t just share once, but multiple times so people will see your content. The app will show you your top posts from older content, so you can re-share them over again.

8. and 9.  You can’t find great content to share.

ContentGems will dig through the dirt and find great content for you to share. It also –

  • Integrates with Buffer
  • Expands your interest groups as defined by keywords and other search tools
  • Allows you to set criteria for each interest
  • Allows for added preferred and trusted sources you want to add

Nuzzle, for Facebook and Twitter, tells you when your friends are sharing a piece of content and emails you with the details of the latest posts.

10. Do you find it difficult to reach your Twitter Audience?

SocialBro will show how your followers online are interacting. Cleary is using it for direct message campaigns to let his followers know about webinars and other opportunities. He encourages setting up really good filters and finding the best people, because no one wants to be a spammer.

11.  Need help managing Pinterest? Tailwindapp.com integrates with Canva, a graphics app. You can then schedule your post. It also includes very useful analytics.

12.  Not tracking your competitors? Check-out Uprise.io, where you can enter keywords or choose a category to see a list of popular articles in your area. It’s great for researching competitors and find out what’s popular. Once you find an idea from your competitors, you can write a better story on the same subject!

Buzzsumo is very similar and will also let you research your competitors, top subjects and compare your posts to those of your competitors.

Invest the time to find the right tools to help you get to where you need to help you optimize your strategy. And then, promote it correctly.

What tools help you meet your goals? Please share, so we can expand the list.


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Infographic: Gen Z and Millennials Want Different Things From Brands

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Millennials believe email marketing is more acceptable than do their Gen Z counterparts, according to the latest edition of Deep Focus' Cassandra Report. But Gen Z—the younger of the two so-called "digital native" generations—is much more tolerant of online advertising on the whole. Twenty-eight percent of Gen Z consumers surveyed said they want marketers to reach them with online ads, compared with 16 percent of millennials who feel the same. 

The New York-based digital agency's research particularly zeroes in on the behaviors and attitudes of Gen Z, or those born after 1998. Brands that are not paying close attention to this new wave of kids "are losing an opportunity to anticipate the future of consumer behavior," said Jamie Gutfreund, Deep Focus CMO.

Deep Focus said it interviewed 901 Gen Z consumers, ages 7 to 17, in compliance with the Children's Online Privacy Protection Act, while also surveying 500 of their parents. For millennials, the agency interviewed 1,203 people who are between 18 and 34 years old.

The infographic below highlights a breadth of the Cassandra findings in terms of what marketers need to know about the key differences between these two emerging groups of consumers.




March 31st 2015 Technology