Google: Panda 4.2 Is Rolling Out Slowly For Technical Reasons

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Google’s John Mueller tries to explain why the Panda 4.2 rollout is happening so slowly over months and months.

The post Google: Panda 4.2 Is Rolling Out Slowly For Technical Reasons appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

July 31st 2015 Uncategorized

Search In Pics: Android Repair, Google Log Tables & Rubber Ducks

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In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Android Statue Repair: Source: Google+ Google Log Tables: Source:…

Please visit Search Engine Land for the full article.

July 31st 2015 Uncategorized

Google Updates, Long Web Pages, SSL Certificates, and More: Weekly Forum Roundup!

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google-takeoutLots of announcements from Google have put a real buzz into our communities this week! From news of TLDs being treated the same, to the Autocomplete API being restricted, to Google Plus’s final downfall (again), there’s plenty to talk about.

We’ve also got some interesting discussions about the power of SSL certificates, concerns about infinite scrolling pages, and more. Let’s get to business!

Google Autocomplete API To Become Restricted

Effectively, this means that as of August 10, 2015, that means that Autocomplete API will be shut down unless you’re using the CSE from that time. Webmasterworld user tangor speculates,

“Is this a quality control issue, or a control of information issue? In any event, both are the result.”

There is precedence for Google taking valuable information that was once free and hiding it behind their walls – perhaps this is another example of that. Many tools that use this API are expected to be left high and dry – what are your thoughts? Do you have any replacements lined up?

Google Claims All Top Level Domains (TLDs) Weighted Equally

Do you agree? Google Claims All Top Level Domains (TLDs) Weighted Equally

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For a long time, webmasters have wondered – how do gTLDs affect search? Are some TLDs favored? Google’s answer this week – a resounding “No!” The word from on high is that all top level domains are weighted the same and keywords in domains don’t carry any weight at all.

Domain extensions don’t matter. Still, despite this pronouncement, there’s a lot of interesting speculation on Webmasterworld. User MrSavage says,

“Yes, and these words could be meaningless with an update tomorrow. As an aside, EMDs actually seem to cause negative effects rather than be treated equally.”

Users Frantic Fish and james007 add that Google must be lying. Many give examples of times when they migrated from a .com to a gTLD and experienced drastic losses in traffic. In the discussion that follows, there are many alternate theories presented as to why such a situation would result in traffic loss. Is Google lying, or telling the truth?

Good Riddance, Google Plus – Also, Google Doesn’t Like App Interstititals

A Threadwatch poster reports on the story that Google is making its Google Plus service optional – decoupling it from many of the services that made it necessary. You no longer need a Google Plus for Gmail or Youtube, for example. Adam W writes,

“This means less support for the Google+ app too.They have even gone so far as to remove the Google+ app interstitial when users access Google+ from a mobile browser.”

And on the subject of interstitials, Google recommends not using them at all – instead they recommend “smart app banners.” Is this the final nail in the coffin for poor Google+?

Where Should You Put Your Ear to the Ground to Monitor Panda 4.2?

Where Should You Put Your Ear to the Ground to Monitor Panda 4.2?

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Shhh…hear those footsteps in the distance? Panda approaches! What threads or articles are you following to get your Panda 4.2 updates? If you find a good one, consider sharing it with the users of Threadwatch!

False Positives from Googlebot About Blocked CSS and JS Files?

Lots of SEOs are getting a new email from your friendly neighborhood Googlebot, stating that “Googlebot cannot access CSS and JS files on [your website]…” and “blocking Javascript and/or CSS can result in suboptimal rankings.”

As a member of the admin team on SEO Chat, I can say that we’ve had at least two threads in which users report having received this new warning from Google. Many people believe that the warnings are nothing to worry about – red herrings, blips in the system. But if you’re wondering how to fix them anyway, drop by SEO Chat or Threadwatch!

Pros and Cons For Long Web Pages: UX, SEO, and Mobile?

On Cre8asiteforums, users are debating the pros and cons of “infinitely scrolling” pages. You might expect this format to get universal hatred, but some users find that it can be useful and valuable for specific types of audiences – which is certainly a fresh perspective! User EGOL writes,

“I think that following ‘Article A’ with ‘Related Article B’ that has a strong headline and wonderful image at the top will stimulate further reading. The cost of eye candy might pay for itself with additional pageviews and ad impressions.”

Another user, WebOutGateway, says that while parallax websites, as they’re sometimes called, go 50/50 for praise vs hate among viewers…

“for the SEO guys, this type of design is just a no no. I don’t think I’ve ever talked to anyone in that industry that recommended parallax designs…”

They speculate that this is because link building is more difficult. What do you think?

Options For Local SEO Without Showing Home Address

Some businesses are home based and, as Kim Krause Berg writes,

“target their local community but do not want to provide their home address on their social sites and search engines for security reasons…”

P.O. Boxes aren’t allowed by Google, so what can you do? Members of Cre8asiteforums have several suggestions – you can use a friend’s business address, for example. But user earlpearl also has a brilliant solution, and explains how you can use Google My Business to get listed on Google Maps and as part of the Pack without your specific address – instead, you’ll target cities and local areas.

This thread is a MUST read and truly a one-of-a-kind resource!

What Are the Best Social Share Plugins?

What Are the Best Social Share Plugins?

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Plugins for social icons and sharing buttons number in the dozens, maybe hundreds. How can you know which ones will suit your specific needs? The users of Cre8asiteforums have a great discussion going on about which ones work and which don’t. Take a look!

Is an SSL Certificate a Ranking Factor?

Is SSL Certificate a Ranking Factor?

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Many people say that having an SSL certificate will improve your ranking in Google SERPs – perhaps as a reward for increasing the security of your pages. But there’s more to an SSL than just the potential ranking benefits. User Fathom writes,

“In general NO! It is a performance factor for making visitors more comfortable with their personal information but a ranking signal that affords all top positions to https sites isn’t what Google means…”

User ThomasHarvey speculates that the small benefits are being used as a way to spread the use of SSL certificates to make the web safer. They might not be a magic bullet, but read this thread for reasons beyond ranking signals to add an SSL.

The post Google Updates, Long Web Pages, SSL Certificates, and More: Weekly Forum Roundup! appeared first on Internet Marketing Ninjas Blog.

July 31st 2015 Uncategorized

Gone In 15 Seconds: The Top 3 Reasons People Leave Your Website

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Columnist Jordan Kretchmer has some insight on why users may be ditching your website — but luckily, he has some tips for what to do about it.

Please visit Marketing Land for the full article.

July 31st 2015 Uncategorized

Proactive Alerts For SEO Reporting Using Google Analytics

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Having large quantities of data at our fingertips is great, but having the relevant bits automatically delivered to us is even better. Columnist Ben Goodsell shows how to configure Google Analytics to automatically alert you to significant organic traffic changes.

The post Proactive Alerts For SEO…

Please visit Search Engine Land for the full article.

July 31st 2015 Google

Celebrate The Power Of Search With Us At #TheLandys Awards Celebration

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Details about the 2015 Search Engine Land Awards Celebration (#TheLandys) taking place during SMX East in New York City, on September 30, 2015 from 8pm – 11pm.

The post Celebrate The Power Of Search With Us At #TheLandys Awards Celebration appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

July 31st 2015 Uncategorized

Are Your Observed KPIs Based On Causation Or Correlation?

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If you want to understand your KPIs, you need to test — and test some more. But first, explains columnist Benny Blum, you need to know the difference between causation and correlation.

Please visit Marketing Land for the full article.

July 31st 2015 Analytics

Google: The Slow Panda Roll Out Is Not Designed To Confuse Webmasters

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When Google rolled out Panda 4.2 they told me this will roll out over months and months, a very slow roll out. It was just technically how this roll out was happening they told me.

John Mueller in a Google+ Hangout added more things on record about why it is rolling out slowly. Well, why is still not answered but he did add some more advice around the slow roll out.

In summary he said:

  • The roll out is similar to previous roll outs
  • This one is slower because of “technical reasons”
  • John actually said there is “an internal issue” for the technical reason but I am not sure he actually meant that.
  • This is not rolling out slowly to confuse webmasters

He mentioned it in three different points in the hangout, let’s go through each:

At the 25:30 mark the question was:

Hi John my question is Panda related. First of all why you guys decided this update to roll out so slowly. And second could you please tell us how is this update different then the other updates. Is it targeting more then just content?

John answered:

This is actually, pretty much a similar update to before. For technical reasons we are rolling it out a bit slower. It is not that we are trying to confuse people with this. It is really just for technical reasons.

At the 37:14 mark the question asked was:

Panda has run many times over the past few years. This P. run has been said to be a “crawl” lasting several months… Does that mean it’s moving slowly for a one pass over the internet? Does Panda effect a sites rank immediately?

John answered:

So, it is not that we are crawling slowly. We are crawling and indexing normal, and we are using that content as well to recognize higher quality and lower quality sites. But we are rolling out this information in a little bit more slower way. Mostly for technical reasons.

And then later on, at 39:50 mark John added:

It is not like we are making this process slower by design, it is really an internal issue on our side.

Take what you want from these clarification points. It still doesn’t answer all the questions webmasters and SEOs have on the slow Panda 4.2 roll out.

Forum discussion at Google+.

July 31st 2015 Uncategorized

Google: We Don’t Give Advice On Algorithmic Penalties

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Google’s John Mueller in this mornings Google Hangout said at the 4:37 mark into the video that Google doesn’t tend to give advice around algorithms.

Yes, for manual actions, they try to give specific advice. But when it comes to being hit by Panda or Penguin or any search quality algorithm, Google says they tend not to give advice.

He said in response to being asked for advice:

I donât know if I can give you specific examples there. We tend not to do that for algorithms when they review the site. Unless it is something really obvious that we can point out. Where we can say well, your home page has hidden text or something like that. For technical reasons that might be something where we can give examples. With search quality algorithms that is usually where we canât give any specific examples from our side.

Here is the video clip:

From experience watching Google help webmasters, this is accurate. Truth is, I think it is often very hard for Googler’s like John Mueller to find an example of why a site may be hit by Panda. Often you see him struggle with it when he is asked about specific cases.

Forum discussion at Google+.

July 31st 2015 Uncategorized

Google Mysteriously Drops The App Interstitial Notice In The Data Anomalies Page

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I don’t get it, why would Google drop content from the Data anomalies in Search Console page?

Jennifer Slegg reported news that Google will be adding to the Google Search Console usability errors for app interstitials. It was based on that page saying that on August 14th, it will be added.

She shared a screen shot:

click for full size

But when I tried investigating it yesterday, I didn’t see that on the page. It was gone. I asked every source I had about it and they had no clue. I am told there are no plans on doing this on a specific date or in the future.

So I don’t get why Google would add and remove that message. I am trying to get an answer from official Google PR channels but again, it is just weird.

Maybe this is something that happened in the past or maybe it is something happening in the future. But Google has not yet done anything with it and hasn’t set a date.

Either way, the bottom line, Google is NOT a fan of app interstitials, so stop using them. Google has said so earlier this week and this is just one more sign of it.

I wouldn’t be surprised if Google did add these warnings and eventually added it as a negative ranking factor.

But for now, we can scratch our heads as to why they removed this from the page.

Forum discussion at Twitter.

July 31st 2015 Uncategorized