3 Steps To Find And Block Bad Bots

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Is your Web analytics data being skewed by bot visits to your site? If so, columnist Ben Goodsell has the solution.

The post 3 Steps To Find And Block Bad Bots appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

August 31st 2015 Uncategorized

How to Build Facebook Traffic Driving FAQ #ViralChat

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Last week I was hosting for the awesome team of PostPlanner. I think we’ve shared pretty awesome information there, so I created these takeaways with some actionable tips to try!

Here’s what we’ve discussed (click each question for more details!)

  1. What tips can you offer to move fans from Facebook to a website or blog?
  2. How can Facebook be used to drive traffic and ultimately build an email list?
  3. What role does visual content play in moving traffic from Facebook to a website or blog?
  4. Traffic is great, but how can you increase conversions from Facebook leads?
  5. What are the best ways hashtags can be used to increase traffic from Facebook?
  6. How does EdgeRank impact your ability to drive traffic from Facebook?
  7. You are a master at driving traffic from Facebook. What are your top secrets?
  8. What tools can Page managers use to improve Facebook engagement and traffic?
  9. Influencers play a huge role in traffic driving efforts. How do you create those relationships?
  10. Other than money, what else do we need to invest to grow our traffic with Facebook?

1. What tips can you offer to move fans from Facebook to a website or blog?

Click To Tweet

(1) Post content regularly:

  • Create weekly columns (e.g. weekly marketing tip) linking to where they can find more!
  • Post links with headlines that intrigue and gets people click!

(2) Schedule and buffer updates

I’ve listed some of the best scheduling social media tools as well as more practical social media tips in this article.

(3) Diversify:

Today’s trend is to recommend to upload images and post image updates only. I recommend playing with both: If you share as URL, the image thumbnail is clickable

Image update

If you share as URL, the image thumbnail is clickable

VS:

ViralChat

(3) Brand pages are limited in visibility

I often share on page first and then re-share to my personal account (to grow both)

(4) Use Facebook page calls-to-action!

Facebook page calls-to-action

2. How can Facebook be used to drive traffic and ultimately build an email list?

How can Facebook be used to drive traffic and ultimately build an email list?

Click To Tweet

(1) Use relevant calls-to-action

Play with different ones to find a better converting one!) They come with analytics too.

I am not sure if people ever click a link in “About” section (I never do) but this one does get clicks that convert!

Make sure that call-to-action is relevant (e.g. don’t use “Contact us” call-to-action if you really want them to subscribe)

(2) Use “Boost” feature to promote your content regularly

You don’t need huge budgets needed: Even as little as $5 per post will increase your content visibility.

No secret that Facebook is prioritizing your friend’s personal content in news feed over pages, so you have to pay for exposure!

(3) Interact (like+reply) with every single comment

This increases your overall visibility (and thus traffic). Gradually build relationships with your fans using quick contests, offers, etc to increase its organic reach

3. What role does visual content play in moving traffic from Facebook to a website or blog?

What role does visual content play in moving traffic from Facebook to a website or blog?

Click To Tweet

Huge! Images naturally attract more attention and actions (Our eyes are naturally drawn to visuals!)

Secondly, Facebook is known to prioritize content you upload (images, videos) to linked content (that drives people off Facebook).

That said, visuals tend to outperform non-visual content (but as I said, diversify!)

Visual content increases exposure and builds up your organic reach and thus improves your overall Facebook results.

4.  Traffic is great, but how can you increase conversions from Facebook leads?

Traffic is great, but how can you increase conversions from Facebook leads?

Click To Tweet

(1) Optimize your landing page to those who come from Facebook

Think about your Facebook visitors’ intent: e.g. If they come for a fun viral read, it’s not smart to try to immediately sell anything to them! That crowd may be turned into email leads for “more fun content like this”

(2) You can promote your call to action using ads too!

Promote call to action

(3) You can use calls-to-action when uploading a video to a page

I see good results with uploading videos that come with a call to action! Users respond well to that!

Video call to action

5. What are the best ways hashtags can be used to increase traffic from Facebook?

What are the best ways hashtags can be used to increase traffic from Facebook?

Click To Tweet

I don’t use Facebook hashtags as often as I need. Unlike Twitter, I don’t use generic hashtags on Facebook like #healthcare

Instead, I use specific and trending hashtags (when it makes sense) like event hashtags, local hashtags that trends

Examples: Local businesses can boost Facebook page exposure by warning fans of bad weather conditions with local hashtag

Facebook hashtags may make sense for (celebrity) names, local communities, events, think objects, not concepts

I wrote on hashtag research at @PostPlanner blog (not all of that works for FB though).

I wrote an article on different ways to use hashtags on social media here.

6. How does EdgeRank impact your ability to drive traffic from Facebook?

How does EdgeRank impact your ability to drive traffic from Facebook?

Click To Tweet

EdgeRank may be more complicated that I imagine but to me it works like this: The more you interact, the more of your updates people you interact with will naturally see.

This works for both the personal profile and the page (pages are tougher though)

This means you need to constantly be there to interact (like, comment) with other people’s content.

They say dwell time (how long people look at the update before scrolling even without interacting) also matters for EdgeRank This means your Facebook updates need to catch an eye: Make sure they require a second look.

EdgeRank matters more than timing on Facebook (unlike Twitter)

7. You are a master at driving traffic from Facebook. What are your top secrets?

What are your top Facebook traffic driving secrets?

Click To Tweet

Not sure if there’s anything secret about that but:

(1) Boost posts (especially with calls-to-action in them)

Often I’ll boost a post which I expect to do well naturally (meme or video): To increase my “EdgeRank”.

(2) Post offers with links:

They tend to receive some organic engagements and clicks!

Post offers with links:

Facebook offers tend to have a perfect intent: This traffic converts!

(3) Play with “trigger” words:

I saw my FB friend add “Anniversary!” word to her update to see many more engagements.

You don’t want to overdo with those but why not share your blog anniversary with a link?

(4) Use Viral Content Buzz to get people outside of my circles share my content on Facebook.

Viral Content Buzz supports both personal & bus page sharing and scheduling!

Viral Content Buzz

(5) Use Facebook “Clicks to website” ads and play with various wording and target audience until you find yours

8. What tools can Page managers use to improve Facebook engagement and traffic?

What tools can Page managers use to improve Facebook engagement and traffic?

Click To Tweet

  1. Use PostPlanner to create a consistent, yet not overwhelming facebook posting calendar
  2. I also use MavSocial to schedule visual updates for a month a head (to always have something neat going on)
  3. I use Cyfe to keep an eye on all my page stats on one page (to spot where we are lacking)
  4. I use BuzzSumo to analyze which content goes well on Facebook in my niche (search by keyword/site and filter by Facebook shares)
  5. As I said, I use VCBuzz to increase my FB reach beyond my connections for free

9. Influencers play a huge role in traffic driving efforts. How do you create those relationships?

Influencers play a huge role in traffic driving efforts. How do you create those relationships?

Click To Tweet

I tag! Here are a few Facebook-tagging rules that work and don’t annoy influencers!

(1) Never tag anyone unless that makes sense:

e.g. I tag people / tools I mentioned in my article

(2) You won’t be able to tag personal accounts from business pages (in most cases), so here’s what I do: I share on business page first, and then re-share as a personal account tagging everyone mentioned in the linked article

(3) I tag business pages in the business page update (easier than tagging people)

Those business page managers will be notified and will come to your page to like and interact!

Facebook tag

10. Other than money, what else do we need to invest to grow our traffic with Facebook?

Other than money, what else do we need to invest to grow our traffic with Facebook?

Click To Tweet

Time and creativity! Come up with original graphics and useful content!

You can read lots of advice on Facebook marketing but ultimately it comes down to lots of playing and experimenting

The more you do, the more engagement and traffic you build, so you need to invest lots of time

The post How to Build Facebook Traffic Driving FAQ #ViralChat appeared first on Internet Marketing Ninjas Blog.

August 31st 2015 Social Media

6 Non-SEO Tools You Should Be Using For SEO

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You’ve read tons of reviews for the most common SEO tools, but what about other tools that can assist in your daily SEO efforts? Columnist Brian Patterson shares his favorites.

The post 6 Non-SEO Tools You Should Be Using For SEO appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

August 31st 2015 Uncategorized

RT @jadlimcaco: If engineers were…

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RT @jadlimcaco: If engineers were treated like designers… http://t.co/N042yy91ZV

August 31st 2015 personal

“US Tennis Open Results” Google Logo Delivers Search For Start Of Today’s US Open Tournament

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Having won this year’s Australian Open, French Open and Wimbledon, Serena Williams could be the next Grand Slam winner by tournament’s end.

The post “US Tennis Open Results” Google Logo Delivers Search For Start Of Today’s US Open Tournament appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

August 31st 2015 Uncategorized

An update on CSV download scripts

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With the new Search Analytics API, it’s now time to gradually say goodbye to the old CSV download scripts for information on queries & rankings. We’ll be turning off access to these downloads on October 20, 2015.

These download scripts have helped various sites & tools to get information on queries, impressions, clicks, and rankings over the years. However, they didn’t use the new Search Analytics data, and relied on the deprecated Client Login API.

Farewell, CSV downloads, you’ve served us (and many webmasters!) well, but it’s time to move on. We’re already seeing lots of usage with the new API. Are you already doing something neat with the API? Let us know in the comments!

August 31st 2015 Uncategorized

TV Networks Confront Ad Blockers Erasing Their Commercials Online

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The rise of ad blocking online has worried marketers and web publishers alike, but even TV networks are having to confront the disruptive technology as it strips commercials from their streaming video players.

Consumers can install AdBlock software on their Chrome web browsers, for example, to eliminate both pre-roll and in-show commercials from full episodes of network shows on NBC.com, ABC.com and Fox.com.

A streaming episode of “Food Fighters” on NBC.com recently began with a 30-second spot for Verizon and threaded in commercials for Bank of America, Fiat, Amazon, Microsoft, “Mad Max: Fury Road,” Ford, Pristiq, Subaru, Hotels.com, Old El Paso, Straight Talk Wireless, Bon Appetit Pizza, Total Wireless, Lyrica, Verizon again and other NBC programming. Viewers using AdBlock could watch the hourlong episode without seeing any of the ads.

Continue reading at AdAge.com

August 31st 2015 Uncategorized

How to Improve Influencer Engagement? Avoid These 50 Fails

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Influencer Marketing

Brands: Stop Doing These Things!

Influencer Marketing is hot and that means the value of influencer relationships is higher than ever.

Working hard to romance in-demand experts to collaborate, co-create and even advocate can be a substantial investment. The mutual benefit from these long term relationships can mean anything from hugely successful marketing programs for brands to top billing at speaking events, book deals and consulting work for the influencers.

Unfortunately, outreach communications, expectations and negotiations with influencers to work together are often so lacking of empathy, relevant context or even courtesy that the industry expert “checks out”. Losing influencers is sad and wasteful.

But it doesn’t have to be that way if you know what makes them leave. Trust me, I work on influencer outreach nearly every day (sending and receiving) and am both guilty of committing some of these influencer marketing sins and having them committed against me.

So, with a little help from some of my marketing influencer friends, here’s a big list of what NOT to do.

50 ways to lose your influencer:

  1. Using the wrong name in a pitch email or other inaccurate information (that should really be correct).
  2. TLDR requests that take forever or never get to get to the point.
  3. Irrelevant requests that have little if anything to do with the influencer’s expertise.
  4. Not making it clear what the value exchange is.
  5. Being too familiar and friendly with influencers on the first contact. Hey, we’re not actually friends (yet) are we?
  6. Making it difficult by asking numerous, complicated questions, like those fun essays in college.
  7. Unreasonable deadlines: “Hi you don’t know me,  but please send me 1,000 words by tomorrow.”
  8. No credibility. Emailing a pitch from a gmail address and pointing to a website that looks really spammy or just bad.
  9. #influencerstalking Following up one day after the first pitch. Then again the next day. Then again the next day and so on.
  10. #failuretofollowup Asking for participation and then never following up.
  11. Cold shoulder. Engaging an influencer online several times and then ignoring them when in person at industry events.
  12. Lying or being disingenuous in any way.
  13. Bait and switch. Offering access to a tool to preview, then requiring an guided demo where the influencer is “sold to”.
  14. Bait and switch 2. Inviting the influencer to an event, then requiring attendance of a presentation where the influencer is “sold to”.
  15. Micromanage. Requiring an unpaid influencer to cover specific topics in specific ways to the brand’s benefit that are not natural to the influencer (or their community).
  16. Taking advantage. Expecting an influencer to do for free, what really should be paid for – moderating a panel, writing substantial content, extensive participation requirements.
  17. When a brand takes unearned credit for ideas the influencer created, wrote about and used in their business.
  18. Misappropriating. Using influencer content in ways never intended, especially when it is monetized by the brand or someone else entirely. Also, misrepresenting how the influencer’s contribution will be used. For example, saying it is for a public article and then using it for a gated ebook.
  19. Making public, disparaging remarks or being disrespectful about an influencer.
  20. Not being patient – these people are busy!
  21. Switching the conditions of participation – shame on everyone if there is not a written, signed agreement for specific expectations.
  22. Not being thankful for the influencer’s efforts. This goes both ways too – influencers should be thankful for the opportunity as well.
  23. Failure to communicate. Managing communications and coordination poorly, in a disorganized way and without clear direction.
  24. No edits. Publishing influencer content “as-is” without copyediting.
  25. Being an asshat. Going over the line with sarcastic humor in influencer communications – you really need to know if they’re in to that.
  26. Slimy SEO. Taking the influencer’s contribution and then SEO-ing the heck out of it with keywords and anchor text galore.
  27. Backchannelling. Reaching out the the influencer’s “boss” or co-worker to ask why the influencer hasn’t responded to pitch emails.
  28. Not being clear about the premise or context of the ask and thereby confusing the pitch.
  29. Being one sided. When brands do not follow through on commitments made to the relationship.
  30. And you are? Changing the client side contact and not doing any kind of hand off to ensure continuity.
  31. Making it incredibly difficult to share the result of the brand/influencer collaboration. i.e. not providing pre-written tweets and social shares, properly sized graphics, embed codes, etc.
  32. Inappropriate asks. “As for asks like promoting your product (books, webinars, conferences, etc.) in exchange for affiliate revenue please DON’T.” via Carlos Gil
  33. “Out-of-the-blue Asks. I get requests from people I know really well every week. What makes you think I’ll make time to work with you if I’ve never interacted with you before? Take some time to comment on my posts, rate my podcast, review my book. I’ll return the favor in a heartbeat. If you hit my inbox out of nowhere… Delete.” via Drew Davis
  34. Too soon. “My pet peeve is when someone follows me on Twitter or Instagram and/or fans me on Facebook and immediately reaches out to me with a request to check out their business.” via Kim Garst
  35. “Ask Them To Sell. Your influencer is there to help you increase the awareness, association and consideration of your brand in a certain space – not to shill for you.” via Gerry Moran
  36. Using the wrong channels to communicate: “Sending me a message about LinkedIn using Facebook.” via Jason Miller
  37. Hello, can I interrupt you? Calling an influencer without an appointment to pitch. via Mark Schaefer
  38. Peerless pressure. PR people that try to persuade influencer involvement because their peers are involved too – except they are not. via Mark Schaefer
  39. Impersonal pitches. When companies send out generic en masse pitches, like a robo-call, but via email. The personal touch can make or break an influencer’s decision to engage. via Chad Pollitt
  40. “Don’t tell me your story, let me tell my story. ‘LESS fabrication, MORE facilitation’ = a boost to your Return on Relationship, #RonR.” via Ted Rubin
  41. Lazy duplication. “When you get that really interesting Tweet inviting you to take a look at something and then when you click through to it you also see that they have composed basically the same message to 579 other people on Twitter.” via John Jantsch
  42. Delegated and impersonal. “Reach out to me directly yourself. Do NOT delegate this critical step to your marketing agency, PR professional, team member, assistant or intern. Do it yourself and make your note personal. If you want me to respond, I expect you to do the asking yourself.” via Heidi Cohen
  43. “Not greasing the skids. Influencers are most likely to add commentary if there is some kind of existing relationship.  This means at least some kind of history where the person reaching out has already been sharing the influencer content.” via Joe Pulizzi
  44. “Expecting too much in one ask. For example, writing a 1000 word article on your platform due this week without a previous relationship.” via Joe Pulizzi
  45. Misleading opportunity. “Asking for 30 minutes of my time to discuss a “partnership” – which actually means you want me to sell your stuff to my clients.” via Ardath Albee
  46. Asks that are complicated, ambiguous and without deadlines. via Rebecca Lieb
  47. Not following up with that blog post, ebook, or copy of the interview the influencer contributed to. Influencers are indeed interested in seeing the fruits of their labors. via Rebecca Lieb
  48. Abusing the kindness of an influencer by asking over and over again without showing any special consideration. “Set the tone and rules upfront. Influencers can’t be expected to take part in everything you do, so say that. Set the ground rules and expectations.” via Bryan Kramer
  49. Giving up, as in not being persistent (over time) with credible, relevant offers and reasons to engage. “Give them a reason to come back, ask them what they are working on and keep the conversation going.” via Bryan Kramer
  50. Spamming. “Signing up for an app that spams your “top influencer” with automated messages is a sure path to a rocky relationship.” via Glen Gilmore

Basically your takeaway from this list is, don’t do these things! Learn from these mistakes, pet peeves and advice.

To be successful with an influencer relationship, brands need to consistently make an effort to research the experts they want to engage and find out what motivates them. Create value and set clear expectations. Make working with your brand a very easy and satisfying experience. Listen and communicate in a meaningful way – not too different than any relationship, actually.

For brand marketers that want to point their influencer marketing efforts in the right direction, I recommend these collections of resources for best practices:

  • Featured Influencer Marketing ResourcesTraackr
  • What You Need to Know About Content & Influencer Marketing. BONUS: Case Study and 18 articlesTopRank Marketing
  • Influencer Marketing eBooksGroupHigh
  • Influencer Marketing EducationOnalytica
  • Social Listening in Practice: Influencer MarketingBrandwatch

You can also learn more about the influencer marketing services at TopRank Marketing.

If you’ve been on the receiving end of influencer outreach and communications, what are some of your pet peeves?

Photo: Shutterstock


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August 31st 2015 Uncategorized

News Startups Like ‘LittleThings’ Are Trying to Tackle Viewability Early

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The issue of viewability, online ads people can actually see, is the cause of much Sturm und Drang among publishers and advertisers these days, but a new wave of media upstarts are hoping to sidestep the issue by designing ad-friendly sites early on.

One such publisher is LittleThings, a year-old viral news and lifestyle site targeting women, which has seen its traffic rocket to 36.3 million unique visitors from 8.5 million this year, per comScore. The website plans to reveal a new ad-friendly design during the fourth quarter of this year. "Because we're only a year old, we have the benefit of seeing the challenges and the mistakes that others have made," explained Gretchen Tibbits, LittleThings COO. "We were able to fill in some [holes] from day one."

The goal is to give advertisers accurate data about how many people interact with campaigns. Newsfeed-like ads, for example, will be positioned between article paragraphs so advertisers only pay when the entire piece of creative is in view. With preroll and branded video, marketers will be charged when someone chooses to press play.

Despite the tweaks, ongoing challenges surrounding mobile viewability could push back LittleThings' burgeoning ad business.

Roughly 80 percent of site traffic comes from smartphones and tablets. That's a major problem because mobile brings a slew of headaches like the lack of data-tracking cookies and smaller screens, which watchdog the Media Ratings Council has yet to address. "Because mobile experiences are tightly controlled with cookies, it makes the problem technically extremely difficult to solve," said Andrew Frank, an analyst at Gartner.

The stakes are high for publishers to up the ante on viewability standards, pointed out Forrester Research senior analyst Susan Bidel. Now that marketers have survived the first wave of frustrations, "any new publisher should expect that advertisers are going to insist on 100 percent viewability," she explained. "If the publisher cannot deliver 100 percent viewability, the advertiser will pay for only viewable ads."

This story first appeared in the Aug. 31 issue of Adweek magazine. Click here to subscribe.


August 31st 2015 Technology

Macquarie University launches new ‘Pioneering Minds’ brand campaign via 303Lowe Sydney

Comments Off on Macquarie University launches new ‘Pioneering Minds’ brand campaign via 303Lowe Sydney
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counter-terrorism-2717-1024x636 (1).jpgMacquarie University has announced today that it is rolling out its new ‘Pioneering Minds’ campaign via 303Lowe Sydney.

Utilising emotive images to highlight global issues and how Macquarie University is taking an innovative approach to help solve them, the campaign aims to showcase the university’s rich history of transformative learning and teaching.

Says John Chatterton, Macquarie University’s new chief marketing officer: “The academics and students at Macquarie University are addressing
today’s global issues with a pioneering approach to how they think and
apply their knowledge. Our campaign will centre around those issues
that we all care about because they impact the society in which we live.
We’ll showcase them in creative ways that is distinctive in the higher
education marketplace.”

Campaign images will be shared across
print and digital channels in the coming months. The campaign will
kick-off with ads focused on the global issues of counter terrorism and
emerging economies.

Says Chatterton: “Macquarie University has taken a pioneering
approach to the way students study, developing its signature
Professional and Community Engagement program that takes students into
the heart of their career well before they graduate. They can study counter terrorism with military intelligence experts who
have a combined 100 years of experience. Or, they gain first-hand
knowledge of emerging economies by living in them for a session.”

Chatterton
joined Macquarie University in April as the interim marketing director.
In his new role as chief marketing officer, he will continue to oversee
the university’s large marketing team to enhance Macquarie’s brand
distinction in the market.

A marketing veteran with more than 20
years of experience in leading creative teams to develop brand
reputation, positioning and campaigns, Chatterton has held roles at some
of the world’s most respected consumer goods organisations.

Says Chatterton: “As a
marketer, I’m excited about the opportunity to lead this team through a
period of change and transition at Macquarie University. Our academics and students are taking a pioneering approach to
study and research, and I can’t wait to tell those stories in a
creative, impactful way.”

The campaign is the first under
Macquarie University’s new branding, unveiled in January 2015. As part
of the branding, the Macquarie Lighthouse was re-introduced as the
symbol of the university. Named after Lachlan Macquarie, the fifth
Governor of New South Wales – a man noted for his humanitarianism and
interest in education – the Macquarie Lighthouse has a long association
with the university as part of the University Arms and serves as a
strong metaphor for the university’s future ambitions.

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August 31st 2015 Uncategorized