Apple Music Just Launched in China and Wow It’s Cheap

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Apple Music is now available in China, a very important market for Apple, and it’s pretty damn cheap.

How cheap? 10 RMB per month, which is about $1.50. Plus, they’re getting the same three-month free trial as everyone else.

In the US, Apple Music is $9.99 per month, or $14.99 for a family plan. In the UK, it’s similar.

The cheap price makes sense – there’s no way Apple could have charged equivalent to $10 in China. But getting it down to $1.50 is pretty crazy.

“Customers in China love the App Store and have made it our largest market in the world for app downloads,” said Eddy Cue. “One of the top requests has been more great content and we’re thrilled to bring music, movies and books to China, curated by a local team of experts.”

“Launching with millions of songs in its catalog, Apple Music in China features music from artists including Eason Chan, Li Ronghao, JJ Lin and G.E.M., as well as a wide range of international artists including Taylor Swift, Ed Sheeran and many more.”

But for $1.50, Taylor Swift might wonder how she’s going to get paid.

Apple Music isn’t the only thing coming (cheaply) to China today. The country is getting iTunes Movies and iBooks as well. Movies on iTunes will start at 5 RMB HD rental and 18 RMB for HD purchase. Paid iBooks start at 0.5 RMB.

Speaking of Apple Music, if you were early to sign up for a free trial when it first hit the States – your free trial is probably ending soon. Maybe today.

The post Apple Music Just Launched in China and Wow It’s Cheap appeared first on WebProNews.

September 30th 2015 apple

How YouTube Is Getting Much Better For Selling Products

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YouTube is about to get tremendously better for ecommerce thanks to new shopping ads the company announced at IAB Mixx, which will launch this fall. The offering builds on other shopping-related features the company has announced in recent months, but opens up a great deal more opportunity for businesses to get their products in front of video viewers all over the enormously popular video site/app.

Cards For Conversions

Earlier this year, YouTube launched Cards, enabling businesses to share product information directly in their own videos. This was an evolution of YouTube’s annotations feature aimed at helping businesses get some conversions. Video creators can use cards to tell viewers about other videos, merchandise, playlists, websites, etc.

They can be displayed anytime throughout the video, and they work on both desktop and mobile devices. When a video has a card, it shows a “teaser,” at the designated time for a few seconds, and the card pops out when it’s clicked. Throughout the rest of the video, viewers see an icon appear when they hover over the player (desktop) or when the player controls are showing (mobile). It can be clicked at anytime to display the card.

You can see a video with the merchandise card in action here:

The cards are non-intrusive, so they shouldn’t be too annoying to users. If you click on the one in the video above, you can see how the feature can lead to conversions from people who were interested enough to watch the video in the first place. When clicked, it leads to a landing page that opens in a new tab while the video pauses.

TrueView for Shopping

Cards were a great step in the right direction for businesses looking to use videos to help sell their products, but a couple months later, Google took things a step further, extending its popular product listing ads (PLAs) to YouTube with TrueView for Shopping. This is an ad format that lets businesses run product ads with related videos.

The company had already been encouraging marketers to create more “how to” videos, and these are the type of videos Google seems to have created TrueView for Shopping ads for – those that show consumers how to do things that they may need to buy a specific product for.

In May, Google released a report saying that how-to searches had seen 70% growth year-over-year with over a hundred million hours of this content having already been watched in North America in 2015. Such searches, it said, were on the rise across all age groups, but millennials were especially likely to search YouTube for how-to videos with 67% of them saying they can find a YouTube video to match anything they want to learn.

“Whether it’s watching a product review or learning how to bake a soufflé, we look to video in countless moments throughout the day to help us get things done,” Google said when it announced TrueView for Shopping. “We call these micro-moments – when we reflexively turn to our devices to learn more, make a decision, or purchase a product.”

The company went on to say that it introduced the feature to connect the dots between the moment a person watches a video and the moment they decide to make a purchase.

The ads are integrated with Google Merchant Center, so you can connect campaigns with a Merchant Center feed to dynamically add products and customize ads through contextual and audience signals such as geography and demographic information.

New Shopping Ads For YouTube

Now, Google is taking things even further with new Shopping ads for YouTube, which will let advertisers show a click-to-buy ad within partner videos. It’s kind of a cross between the aforementioned cards and TrueView for Shopping features. It’s like cards because they appear in the actual videos, but it’s like TrueView for Shopping in that they will appear on videos beyond your own. Like Shopping ads on Google, advertisers only pay when a user clicks on the ad.

“We’ve kept the format similar to Cards and TrueView for shopping, so users can easily recognize and click on the ‘i’ icon at the top right of a video to view the Shopping ads,” explains Diya Jolly, Director, Video Ads Product Management. “Shopping ads on YouTube are built off of your existing product feed in Merchant Center. They will enter an auction similar to Shopping ads on Google search and are selected based on a variety of contextual signals.”

“Shopping ads on YouTube provide an entirely new revenue stream for creators, providing another way to monetize product-focused videos,” adds Jolly. “They also provide a more interactive experience for viewers, letting them shop directly from videos.”

It’s unclear exactly when you’ll be able to start using the new shopping ads, but Google says it will roll the feature out in the coming months.

More New Ad capabilities for YouTube

In addition to all of this, Google made a few other ad-related announcements for YouTube. For one, they have a new TrueView for app promotion format that reaches users as they’re exploring content on YouTube.

These will appear in the recently launched YouTube Gaming app in addition to regular YouTube. The company says it will bring the ability to bid by cost per install in the coming months.

The company also announced that its Brand Lift solution will now take YouTube searches into account so businesses will be able to see if their ads are driving searches for organic video content related to their brand.

The other day, Google announced a new ad targeting product called Customer Match, which lets advertisers target people whose email addresses they already have. This works across YouTube in addition to Google Search and Gmail.

Images via Google

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September 30th 2015 YouTube

Why Some Might Think Google Is Hostile To The Daily Show

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Does Google dislike The Daily Show? Why is it showing a negative description of the popular late night show?

The post Why Some Might Think Google Is Hostile To The Daily Show appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

September 30th 2015 Uncategorized

iOS 9’s Cool New Feature Could Be a Data Suck

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I’ll tell you up front, the point of this is going to boil down to if you have a lot of data to spare, it’s great and if you don’t, well, it might not be. But we’ll go through it anyway.

Apple’s new mobile operating system, iOS 9, has a cool new feature. It’s called Wi-FI Assist, and it’s enabled by default.

When Wi-Fi Assist is enabled, it automatically switches over to cellular data when Wi-Fi connectivity is weak. Apple products never want to let go of Wi-Fi. The signal might be terrible, but iOS will cling to any available Wi-Fi – even if it’s so slow as to render your phone a brick – so this is a welcome feature.

Unless you’re watching your data consumption.

The feature, which by design forces your phone to use more cellular data than it probably would normally, is opt-out on iOS 9 – so some people could be blowing through data and not even know it right now.

If this is you, and you want to turn it off, it’s easy. Just head to Settings > Cellular and scroll all the way to the bottom. There you’ll find the Wi-Fi Assist option.

But if you have enough data to spare, Wi-Fi Assist is a pretty cool feature and you should probably keep it enabled.

The post iOS 9’s Cool New Feature Could Be a Data Suck appeared first on WebProNews.

September 30th 2015 apple, Technology

Google News Publishers No Longer Require Three-Digit Numbers In URLs

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After years of Google News requiring URLs to contain 3-digits, Google has finally dropped that requirement.

The post Google News Publishers No Longer Require Three-Digit Numbers In URLs appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

September 30th 2015 Uncategorized

Communication & Transparency In Enterprise Link Building

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Columnist Andrew Dennis reminds us that the foundation of any successful link building campaign is a strong and open relationship between client and agency.

The post Communication & Transparency In Enterprise Link Building appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

September 30th 2015 Uncategorized

Now Marketers Can Buy Sponsored Content Programmatically

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Publishers' branded content is going programmatic. Today, Sharethrough and AppNexus are rolling out real-time bidding for Sharethrough's news feed-like promos.

Publishers like Forbes, People, Men's Health and USA Today Sports work with Sharethrough to set up ad formats that slide between articles to distribute sponsored content and native ads. Ultimately, the ads are sold by the media companies to brand marketers including American Express, Pepsi and Intel as sponsored content.

Now, agencies will be able to buy those ads through AppNexus' programmatic platform, which is already a big player in display and video programmatic inventory. It's the latest sign that the creative and programmatic worlds are joining forces for marketers, but the deal is also intriguing because Sharethrough powers native placements, which brands started investing in a few years ago as an alternative to ads sprayed all over the Web. In theory, the boost to publishers' native ad businesses also means they'll be churning out more sponsored content for brands.

"We're now taking something that everyone thought was bespoke and custom and standardized it to be bought and sold programmatically," said Dan Greenberg, founder/CEO of Sharethrough. "The appeal [of native] is that it's custom, but the budgets that we're talking about [aren't] small budgets. We're talking about major content budgets and major distribution budgets."

Pat McCarthy, svp of marketing at AppNexus, added, "If you're Ford and you want to buy car ads all over the Web, you're not going to create custom ad units for every individual publisher out there that has their own native unit. What we're doing is bringing scale."

Indeed, tech companies are trying to turn native advertising into bigger media buys. Per eMarketer, 56.2 percent of display ads this year will be bought programmatically, increasing to 69.3 percent next year.

Just yesterday, in-image startup GumGum announced that its ads that appear in Web images are now plugged into demand-side platform The Trade Desk.

"Over the past year, the big question has been whether or not native formats will be able to go programmatic," said Tim Sims, vp of inventory partnerships at The Trade Desk, in a statement. "In this partnership we've been able to answer that question convincingly."

September 30th 2015 Mobile, Technology

Twitter Expands Its ‘Buy’ Button Just in Time to Grab Holiday Ad Dollars

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As Twitter looks to ease Wall Street's growing concerns over whether it can bring in new users and revenue streams, it's zeroing in on retailers and their lucrative holiday spends by expanding its "Buy" social-commerce buttons.

A couple of weeks ago, the San Francisco-based player inked a deal with digital payment company Stripe to power mobile commerce for brands including Warby Parker and Saks Fifth Avenue. Now, Twitter has added e-commerce payment players Shopify, Bigcommerce and Demandware to power the shopping buttons, meaning you'll likely start seeing a lot more shopping-enabled tweets in the coming weeks from retailers eager to drive holiday sales.

Best Buy, Adidas and PacSun are already working with the e-commerce companies to power social commerce. In the case of Best Buy, the big-box retailer will start selling electronics directly from tweets.

The expansion of the shopping buttons is Twitter's latest move toward turning its site and app into a shopping platform. In June, Nike, Target and HBO were among a handful of brands to set up mini e-commerce landing pages with pricing and research information.

September 30th 2015 Technology, Twitter

Google: We Are Still Experimenting With Mobile Only Index

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Gary Illyes from Google put down a pretty interesting tweet on Twitter saying that Google is still working on a mobile only index even though right now they only have a desktop index.

The way Gary said it was like when a teacher gives a student a strict warning about what might or might not be on the upcoming final.

Gary said, “please don’t assume we WON’T have different indexing for mobile.” Adding “we are still experimenting, but it may happen.”

Today Gary is on a panel at SMX East specifically around mobile SEO topics, so maybe I’ll bring it up, if he does not.

Do you think Google will eventually release a mobile only index?

Forum discussion at Twitter.

September 30th 2015 Uncategorized

Google My Business Updates Navigation Elements

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Marissa Nordahl from Google announced in a Google Business Help thread that they have updated the navigational elements within the Google My Business section.

Marissa said the new design will make it “easier to access the primary features, and more straightforward to access multiple locations if you use Google My Business Locations.”

At the top of the page, you will see this breadcrumb and then toggle to manage where you currently are within the portal:

You can choose to display your Locations or Pages in a card view or a list view:

click for full size

On an individual listing, youâll also be able to more easily jump to “Edit Info”, “Insights”, “Reviews”, and “Photos”.

click for full size

Linda Buquet said in the Local Search Forums “One really cool thing too is that it unifies everything into one dashboard now. So for big agencies you can see your single location clients AND your big chains AND listings you manage all in one central dashboard.”

Forum discussion at Google Business Help and Local Search Forums.

September 30th 2015 Uncategorized