Google First Click Free Program Adapts For Multiple Device World

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John Mueller from Google announced on the Google Webmaster blog that Google has made the first big change to the first click free program since 2009.

Now, instead of allowing 5 articles for free, Google is dropping that to only 3 articles for free. John wrote, “today we are announcing a change to the FCF limit to allow a limit of three articles a day.” “This change will be valid on both Google Search and Google News,” John added.

Why the change? It seems because publishers have asked for it. Why now are they asking for it? Because users are accessing content on multiple devices, their desktop, mobile phone, tablets, etc.

John Mueller from Google expanded more on the program and some FAQs on the blog post if you partake in it or if you are interested in partaking in this program.

Forum discussion at WebmasterWorld.

September 30th 2015 Uncategorized

Jessica Biel Dishes On Husband Justin Timberlake — ‘He’s Supports Everything I do’

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Jessica Biel has much to be grateful for these days.

She is happily married with a little baby boy with husband Justin Timberlake and is now a proponent of women’s reproductive health.

The actress, along with her friend Saundra Pelletier, who is the CEO of WomanCare Global, is launching an online video series educate women about their bodies and reproductive health.

The videos, which were made public on Funny or Die, aim to help women understand what is needed to remain healthy. Biel said during an interview on Good Morning America that the website the best platform for getting the word out.

“I mean that’s really how we want to speak about this issue and share this issue with everyone. Because we want to take it out of the shadows,” the 33-year-old actress said.

“We don’t want women’s reproductive health issues to be hidden under stigma or taboos anymore. And how best to reach all demographics. Can we please laugh about this crazy stuff that happens to us?”

Biel, who gave birth to her first child, Silas, in April, conceded that she knew “nothing” about the changes that her body would go through during pregnancy.

When asked what Justin Timberlake thinks of Biel taking on such an important project, she said that her husband is her biggest supporter.

“He supports everything that I do and that’s I think why he’s a wonderful partner. And we should just be able to talk and laugh and learn together,” said Jessica Biel.

The post Jessica Biel Dishes On Husband Justin Timberlake — ‘He’s Supports Everything I do’ appeared first on WebProNews.

September 30th 2015 Uncategorized

Hayden Panettiere On Her Struggles With Postpartum Depression

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Hayden Panettiere learned recently that art really does imitate real life when she had a similar experience with postpartum depression as her Nashville character, Juliette Barnes.

After giving birth to daughter Kaya Klitschko last December, the 26-year-old actress said she too suffered from the all too common disorder.

“It’s something I can very much relate to,” Panettiere revealed Monday during an appearance on Live! With Kelly and Michael. “It’s something a lot of women experience. When [you are told] about postpartum depression you think it’s ‘I feel negative feelings towards my child; I want to injure or hurt my child.’ I’ve never, ever had those feelings. Some women do. But you don’t realize how broad of a spectrum you can really experience that on. It’s something that needs to be talked about. Women need to know that they’re not alone, and that it does heal.”

Like so many other women who suffer from postpartum depression, Panettiere said the shame and misunderstanding surrounding the condition kept her silent.

“There’s a lot of people out there that think that it’s not real, that it’s not true, that it’s something that’s made up in their minds, that ‘Oh, it’s hormones.’ They brush it off,” said Panettiere. “It’s something that’s completely uncontrollable. It’s really painful and it’s really scary and women need a lot of support.”

She added, “Women are amazing. We do something that no man can do on this planet. I mean, we grow a human being in our body!”

Panettiere’s fiancé, heavyweight champion, Wladimir Klitschko, apparently has a secret wish to experience pregnancy.

“If Wlad figured out a way to get pregnant and he could have the baby, we would be going right now, no problem,” said Panettiere, who added that the couple plan on having four children altogether.

“When I was pregnant, he did this thing where he would suck in his stomach and then I would put my stomach to his so that he could feel when she was moving — almost like she was in his stomach,” Panettiere said. “He wanted to feel what it was like to have a baby as close to him as it was to me.”

The post Hayden Panettiere On Her Struggles With Postpartum Depression appeared first on WebProNews.

September 30th 2015 Uncategorized

Google News No Longer Requires 3 Digits In Your URLs

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For as long as I can remember, Google News publishers needed to have 3 digits in their URLs in order to be included in the Google News Index. There was an exception to the rule, but overall to be indexed and accepted into the Google News index, you need your URL structure to have 3 digits.

That is no longer the case!

Google’s Stacie Chan said in the Google News Help forums that they are doing away with the rule. Stacie wrote:

Weâre happy to announce that Google News no longer requires you to follow the â3-digit rule,â which previously required you publishers to have a unique number of 3 digits in your article URLs. This means more news content indexed in Google News, however you structure your URLs.

Your URLs still need to be unique and permanent but you do not need the arbitrary 3 digits in the URL anymore.

Why did Google finally remove this requirement? Stacie wrote:

Over the years, your article URLs have evolved and not all news content had a set of unique three digits. Our team took this into consideration, and decided to remove this rule in order to include more of your great news content. And we believe more of your great content means more happy readers.

Forum discussion at Google News Help.

September 30th 2015 Uncategorized

A Panda Plate

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A Panda Plate

September 30th 2015 Uncategorized

Over 140 B2B Content Marketing Statistics for 2016 Strategy Planning

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B2B Content Marketing Report 2016

The best content marketing strategies are informed by data and one of the most consistent B2B marketing research reports chock full of data comes from Content Marketing Institute and MarketingProfs.

Today the 6th edition of the B2B Content Marketing – 2016 Benchmarks, Budgets and Trends – North America report was published revealing a canyon of difference between successful content marketers and those that seem to be lost in the wilderness. This report is also a reality check for content marketers that drink too much of their own kool-aid, offering a mix of slightly downward trend data right along with numerous reasons for future content marketing optimism.

What do I mean by reality check? Fewer marketers have a documented content marketing strategy than last year 32% vs 35% and less marketers see their content marketing as effective 30% vs 38%.

What are the content marketing disconnects? Here’s one example: 57% of B2B marketers are still using Print or Other Offline Promotions, even though only 31% consider that paid tactic as effective. Also, 55% are still using traditional banner ads, even though only 29% consider banners effective.

B2B Marketers are still missing on tactics. The most popular content marketing tactics are things like shiny object social media (93%) and blogs (81%) while the most effective B2B content marketing tactics are In-Person Events (75%) and Webinars / Webcasts (66%). Only case studies get near-top treatment when it comes to both popularity (82%) and effectiveness (65%).

Marketers are still challenged to produce engaging content (60%) on a consistent basis (57%). That said, their priorities are in the right place, putting the task of creating engaging content (72%) at the top of the list for future focus.

Here’s the good news: 88% of B2B marketers are using content marketing, up from 86% in 2015 and 76% of marketers will produce more content in 2016 – they just want to know what content is effective and what isn’t (65%). They also want to know more about repurposing (57%) creating more visual content (51%) and telling better stories (41%).

The most successful B2B content marketers do these four things including documenting both their strategy (48%) and editorial mission statements (49%) as well as meeting with their content teams frequently (41%) and having organizational clarity on what content marketing success actually looks like (55%). There’s a consistent message in this: marketers who are goals focused, strategic in planning and action are more effective.

B2B marketers who are goals focused, strategic in planning and action are more effective. 

Ways to use this data: Marketing research data, statistics and charts are useful in different ways when it comes to informing a B2B content marketing program. Whether it’s citing a key stat when building a business case, advocating a particular course of action in a report or reinforcing recommendations in a presentation, the kind of information in this report can be effectively persuasive.

That’s why I’ve had the individual statistics broken out by category so you can easily copy and paste into whatever content, presentation or social share you’re creating. Just be sure to cite @CMIContent / @MarketingProfs as the source.

Hopefully this compendium will help those with clarity about content marketing confirm being on the right track and at the same time help those that are a little lost get pointed in the right direction.

B2B Content Marketing Use and Effectiveness

88% of B2B marketers use content marketing (86% in 2015)
12% of B2B marketers do not use content marketing

8% of of B2B marketers rate their content marketing maturity as sophisticated
24% of of B2B marketers rate their content marketing maturity as mature
29% of of B2B marketers rate their content marketing maturity as adolescent
27% of of B2B marketers rate their content marketing maturity as young
11% of of B2B marketers rate their content marketing maturity as first steps

CMI’s Content Marketing Maturity Definitions

  • Sophisticated: Providing accurate measurement to the business, scaling across the organization
  • Mature: Finding success, yet challenged with integration across the organization
  • Adolescent: Have developed a business case, seeing early success, becoming more sophisticated with measurement and scaling
  • Young: Growing pains, challenged with creating a cohesive strategy and a measurement plan
  • First Steps: Doing some aspects of content but have not yet begun to make content marketing a process

64% of sophisticated/mature marketers say they are effective at content marketing
6% of young/first steps marketers are effective at content marketing

5% of B2B marketers say their content marketing is very effective
24% of B2B marketers say their content marketing is effective
44% of B2B marketers say their content marketing is neutral
22% of B2B marketers say their content marketing is minimally effective
1% of B2B marketers say their content marketing is not at all effective

What do the most successful content marketers do to be more effective?

48% of B2B marketers with a documented content marketing strategy are effective
49% of B2B marketers with a documented editorial mission statement are effective
55% of B2B marketers with organizational clarity on what content marketing success looks like are effective
41% of B2B marketers that meet daily or weekly are effective

44% of B2B marketers are clear about what a successful content marketing program looks like
34% of B2B marketers are NOT clear about what a successful content marketing program looks like
21% of B2B marketers are unsure what a successful content marketing program looks like

Strategy and Organization

32% of B2B marketers have a documented content marketing strategy
48% of B2B marketers have an undocumented content marketing strategy
16% of B2B marketers do not have a documented content marketing strategy
4% of B2B marketers are unsure if they have a documented content marketing strategy

54% of B2B marketers say team meetings are valuable to content marketing effectiveness

Content Creation and Distribution

76% of B2B marketers will produce more content than 2015
19% of B2B marketers will produce the same amount of content as 2015
2% of B2B marketers will produce less content than 2015

The top content marketing tactics:
(the average number of tactics used: 13)

93% Social Media Content
82% Case Studies
81% Blogs
81% eNewsletters
81% In-Person Events
79% Articles on Your Website
79% Videos
76% Illustrations / Photos
71% White Papers
67% Infographics
66% Webinars / Webcasts
65% Online Presentations
49% Research Reports
47% Microsites / Separate Website Hubs
42% Brand Content Tools
39% eBooks
36% Print Magazines
30% Books
29% Digital Magazines
28% Mobile Apps
25% Virtual Conferences
23% Podcasts
22% Print Newsletters
12% Games / Gamification

The most effective B2B content marketing tactics:

75% In-Person Events
66% Webinars / Webcasts
65% Case Studies
63% White Papers
62% Videos
61% Research Reports
60% eNewsletters
59% Blogs
58% Infographics
58% Online Presentations

Top social media platforms for B2B content marketers:
(Average social platforms used: 6)

94% LinkedIn
87% Twitter
84% Facebook
74% YouTube
62% Google+
37% SlideShare
29% Instagram
25% Pinterest
21% Vimeo
10% iTunes
9% Tumblr
7% Vine
6% Medium
6% Periscope
5% SnapChat

Most effective social media platforms for content marketers:

B2B Social Media

Congratulations yet again, to our client LinkedIn for being the top, most effective social media platform for B2B content marketers!

Paid advertising tactics used most by content marketers:

66% Search Engine Marketing
57% Print or Other Offline Promotions
55% Traditional Online Banner ads
52% Promoted Posts
51% Social Ads
29% Native Ads
14% Content Discovery Tools

Most effective paid advertising tactics used by content marketers:

55% Search Engine Marketing
48% Promoted Posts
45% Content Discovery Tools
45% Social Ads
40% Native Ads
31% Print or Other Offline Promotions
29% Traditional Banner Ads

Goals and Metrics

The most important goals for B2B content marketing:

85% Lead Generation
84% Sales
78% Lead Nurturing
77% Brand Awareness
76% Engagement
74% Customer Retention / Loyalty
61% Customer Advocacy
58% Upsell / Cross-Sell

Most important metrics for B2B content marketing:

87% Sales Lead Quality
84% Sales
82% Higher Conversion Rates
71% Sales Lead Quantity
71% Website Traffic
69% Brand Lift
67% SEO Ranking
66% Customer Renewal Rates
64% Purchase Intent
62% Subscriber Growth

Budgets and Spending

28% on average is the percentage of total marketing budgets spent on content marketing
51% of B2B marketers will increase content marketing spending in 2016

Challenges and Priorities

Top challenges for B2B content marketers:

60% Producing Engaging Content
57% Measuring Content Effectiveness
57% Producing Content Consistently
52% Measuring the ROI of Content Marketing Programs
35% Lack of Budget
35% Producing a Variety of Content
25% Gaps in Knowledge and Skills of Internal Teams
24% Understanding / Choosing Technology
23% Lack of Integration across marketing
21% Finding or Training Skilled Content Marketing / Content Creation Professionals
19% Lack of buy-in / vision from higher-ups
18% Implementing the technology that we already have

Top priorities for B2B content marketers:

72% Create More Engaging Content
65% Better Understanding of What Content is Effective and What Isn’t
57% Finding More and Better Ways to Repurpose Content
51% Creating Visual Content
41% Becoming Better Storytellers
41% Better Understanding of Audience
38% Content Optimization
22% Content Curation
20% Content Personalization
19% Becoming Stronger Writers

To see the full B2B Content Marketing – 2016 Benchmarks, Budgets and Trends – North America report, check it out below:

What do you think? Were there any statistics in this year’s report that surprised you?

If you’re looking at investing in your B2B content marketing skills, I would highly recommend MarketingProfs B2B Marketing Forum conference coming up in just 3 weeks. Boston is a great place to visit in the fall and who knows what smarts and new network connections you’ll pick up when you’re there. TopRank Marketing staff will be attending and speaking at the event so we hope to see you there.


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Over 140 B2B Content Marketing Statistics for 2016 Strategy Planning | http://www.toprankblog.com

The post Over 140 B2B Content Marketing Statistics for 2016 Strategy Planning appeared first on Online Marketing Blog – TopRank®.

September 30th 2015 Uncategorized

Christina Aguilera Visits Her Roots In Ecuador, Pop Diva Fights World Hunger

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Christina Aguilera visited her father’s homeland for the first time as part of the Yum! Brands’ initiative to reach out to poor and hungry children in the region. Aguilera serves as a volunteer spokesperson for Yum’s World Hunger Relief program.

The award-winning pop diva has already visited Rwanda, Haiti, and Guatemala but her recent trip to Ecuador was special to her in many ways. “This particular trip was sort of extra-special for me because it is my blood and heritage. My father was born in Ecuador and my grandfather was born in Quito,” Aguilera told the Associated Press in an interview on Monday. There she saw how the people in refugee areas were struggling to survive. According to her, she especially chose to visit Ecuador because she has always wanted to see where her father came from since she did not have a “consistent relationship” with him all her life.

Aguilera visited schools and launched a feeding program as part of Yum’s relief efforts, and witnessed how kids have to travel far to get to their schools.

In line with this, the singer filmed a public service announcement to raise hunger awareness, which is set for release next month.

Yum! Brands Inc. said they have amassed $600 million in cash and food to be donated to the UN World Food Programme and other humanitarian organizations. Aside from the Public Service Announcement, Aguilera has also been disseminating information through World Hunger Relief posters in well-known food establishments like Pizza Hut, Taco Bell, and KFC and through the website HungerHope.com.

“It’s good to know where you come from and sort of get to know your roots ”said Aguilera.

“It felt that much better to me that I was in a place that I felt so connected to and was able to give back to.”

The post Christina Aguilera Visits Her Roots In Ecuador, Pop Diva Fights World Hunger appeared first on WebProNews.

September 30th 2015 Uncategorized

Aaron Hernandez Will Not Get A New Trial, Judge Rejects Convicted Former NFL Star’s Request

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A judge has rejected Aaron Hernandez’s request for a new trial after an anonymous person hinted juror misconduct during the murder trial.

According to recent reports, Bristol Superior Court Judge E. Susan Garsh rejected the request of Hernandez’s camp to release a subpoena for the records of Utah-based Internet service provider, Mstar.net LLC.

A recent court filing revealed that an unknown person filled out a jury service survey claiming the jurors discussed the case amongst themselves. “Even though we weren’t supposed to talk about things with others, I find it humorous now that nobody knows we did talk amongst ourselves and you still believe we didn’t,’’ the unidentified person wrote. “I hope you pick us again so we can do it again to another thug.”


The defense wanted to know if the person who completed the survey was one of the 12 people who convicted Hernandez.

Judge Garsh found the claims insufficient as the form can be completed by anybody.

“Apart from the fact that the survey, which can be completed by anybody regardless of whether he or she actually served on a jury, was completed by someone using a Utah-based Internet service provider,the defendant (has) not shown that an allegation that jurors may have talked amongst themselves during the trial merits inquiry,” Judge Garsh wrote.

The former NFL star, 25, was found guilty and was convicted of first-degree murder for killing semi-pro football player Odin Lloyd in 2013. The court sentenced him to life in prison without parole. Hernandez was also indicted for the 2012 double homicide of Daniel de Abreu and Safiro Furtado. He is currently being detained at the Souza-Baranowski maximum security facility.

Garsh is thinking over another request from the defense. This time they are asking Garsh to hear out a tipster who claimed that one of the jurors who convicted the former NFL player defied court rules.

An inquiry is scheduled on October 23, but it will be closed to the public.

The post Aaron Hernandez Will Not Get A New Trial, Judge Rejects Convicted Former NFL Star’s Request appeared first on WebProNews.

September 30th 2015 Uncategorized

Kate Winslet Tackles Challenging Role In Steve Jobs Movie

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Kate Winslet is excited to be part of an upcoming film that features the creative side of the notorious workaholic, Apple founder Steve Jobs, and said she has no reservations about doing it.

In an interview at the Toronto Film Festival, Winslet said: “I have no reservations whatsoever and so excited to be a part of this project.”

The Oscar-winning actress plays Joanna Hoffman in the movie, who was one of Jobs’ team members during the period when he was preparing to launch the first Apple computer.

She revealed that when she first learned of the role, she “couldn’t get hold of a script” since she could not find any similarities between herself and Hoffman. Hoffman is an Armenian-American girl who has dark hair and glasses. What she did was she tried on three dark wigs of different lengths and put on some make-up, took a selfie, and sent it to the producer Scott Rudin. Soon after, a script for Steve Jobs was emailed to her by Boyle. Winslet revealed that writer Aaron Sorkin and director Danny Boyle, known for their unique film treatment especially on contemporary subjects, came up with a different approach for the upcoming movie.

The movie was shot like a play and was told in three acts. According to Winslet, each act covered a different year in Jobs’ life: 1984, 1988 and, 1998, as the founder of Apple.  “We shot each act in chronological order, one act at a time,” said the actress.

Although the actress enjoyed the filming, she admitted that it was “challenging.”

“It was very hard for all of us to really come up with what Danny (Boyle) wanted and needed to put this film together,” she said.

Winslet stars alongside Michael Fassbender who plays Steve Jobs. The movie is slated to hit theaters next month.

The post Kate Winslet Tackles Challenging Role In Steve Jobs Movie appeared first on WebProNews.

September 30th 2015 apple

SUSDAT

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Abbey Ryan has painted a new painting every day for 8 years.

Isaac Asimov published 400 books, by typing every day.

This is post #6000 on this blog.

Writer’s block is a myth, a recent invention, a cultural malady.

More important than the output, though, is the act itself. The act of doing it every day. When you commit to a practice, you will certainly have days when you don’t feel like it, when you believe it’s not your best work, when the muse deserts you. But, when you keep your commitment, the muse returns. When you keep your commitment, the work happens.

It doesn’t matter if anyone reads it, buys it, sponsors it or shares it. It matters that you show up.

Show up, sit down and type. (Or paint). 

       
September 30th 2015 Uncategorized