Reflecting on 2015 & Gearing Up For Digital Marketing Innovation in 2016

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2015-TopRank-Marketing-Reflections

This year brought many opportunities for innovation, creativity and growth for the team at TopRank Marketing.

On a personal note, I was beyond excited to re-join the team and dive head first into my new role as Director of Agency Marketing. In this role, part of my responsibilities include ensuring that our team provides creative, engaging, actionable and innovative content for our blog readers each week.

In 2015, our team published nearly 300 blog posts and amassed over 1.4 million unique pageviews for our blog content alone. Keeping the content engine running is an essential part of what we do at TopRank Marketing and I’m pleased to report the numbers above. Nearly a million of the pageviews above were generated from Organic Search which means that our strategy to optimize customers and search engines has led people to our content.

As part of our online community, I’d like to use this post to give you a glimpse into some highlights of 2015 for our team, as well as some exciting changes coming in 2016.

Executive Team Member Promotions

It’s always a great day when we are able to promote one of our own to a leadership position within the organization. The two women below have both shown exceptional drive, dedication and leadership to the team long before earning these executive promotions.

Jolina-Pettice-Tday-Blog-Post
Jolina Pettice has been promoted from Director of Operations to the company’s Vice President. With 10 years of experience at TopRank Marketing, Pettice has performed a number of essential duties including managing Fortune 500 search, content and social media marketing programs for large enterprise organizations.

Alexis-Hall-Tday-Blog-Post
Alexis Hall was recently promoted from Senior Account Manager to Director of Client Accounts where she leads the account management team. Alexis began her career at TopRank Marketing as an Account Coordinator and she recently celebrated 5 years at the agency and oversees client programs for large software and healthcare companies.

Welcoming New Talent to TopRank Marketing

In addition to promoting current employees to leadership positions, we also added some fresh, creative and innovative talent to our roster. While we do have quite a few new team members start this year, here are some of our most recent additions to the TopRank Marketing Family:

Kevin Cotch joined TopRank Marketing’s SEO team as a SEO Analyst earlier this year. Kevin’s experience as well as his willingness to dive in and help solve complex technical SEO issues has made him a welcome addition to the team.

Another awesome addition to the SEO team was Julia Ramos as a SEO Copywriter. I will be the first to tell you that Julia is not your average copywriter. Her attention to detail, in-depth research and analytical brain have elevated the level of service that we are able to provide to all clients across the board.  

Knute Sands is one of our newest Account Manager’s and has a killer combination of account management and content experience. This makes him uniquely qualified to work with some of our biggest clients on their content marketing strategies and initiatives.

Last, but certainly not least was the addition of Caitlin Burgess as a Content Marketing Lead. Caitlin’s roots in traditional journalism and digital marketing have made her a content marketing machine!

While TopRank Marketing has already doubled its staff since 2013, they are always on the hunt for talented digital marketers. Open positions can be found on the career page of the website.

Building New Client Relationships in Banking & Telecom

TopRank Marketing’s reputation for delivering industry leading digital marketing services and achieving results has recently attracted multiple new clients including a leading fraud protection firm and banking services company with engagements focused on online advertising services and analytics. Additionally, a well-known IT and telecom company recently engaged the agency for content marketing services.

Our legacy clients and new clients have all taught us so much about how to provide value and help them solve problems through our digital marketing consulting and services. All of our clients continue to be a valuable resource and we are so thankful for the opportunity to work with and get to know each and every one of them.

Changing Locations But Not Values

New-TopRank-Marketing-Office
The expansion of our business led us on a quest to find a new office space to better suit our growing needs. As of January 4th, we will be leaving the shores of lake minnetonka and moving to the 55 West Financial Center.

This new space will allow us to continue to develop our team of rockstar marketers, put us closer to local clients and encourage even more collaboration between teams.

If you’re interested, here is where you can find our new office:

55 West Financial Center
10405 6th Ave. N.
Suite 250
Minneapolis, MN 55441

Catching Up With TopRank Marketing President, Susan Misukanis

Susan-Misukanis-Tday-Blog-PostThe heart and soul of our organization has been built by those that have spent time in the trenches building this company from the ground up. One of those people is our President and Co-Founder, Susan Misukanis. I was able to catch a few minutes with her and get some very open and honest reflections about TopRank Marketing’s past, as well as a glimpse into what our office move could mean for the organization.

Q: What are some of the things that you’re most proud of about TopRank Marketing?

A: All of TopRank Marketing’s Clients, small, medium and large who have supported us as we grew, taught us valuable lessons, and have given us the privilege of serving them over the past 15 years.

I’m also extremely proud of the the talented TopRank Marketing team members whose commitment to serving our clients is unmatched.

Q: What is one of the biggest lessons that you’ve learned in the digital marketing business?

A: One lesson we keep learning is how important it is to be committed to hiring the highest achievers and marketing talent who are truly focused getting the best results for our clients!

Q: If you could pick one thing to do over, what would it be?

A: I’m anticipating that we should have moved closer to Minneapolis sooner in order to attract talent who are not up for the drive to Lake Minnetonka. Thank you to all our team members who have enjoyed the daily drive around the lake to get to us!

Q: What are some expectations you have for our new office space?

A: I think that this move will help us attract and retain even more of those talented digital marketers that we are looking for to join our team. We will also have more flexibility with a new and larger space that allows team members to work in private or a collaborate in a team environment.

Wishing You A Happy, Healthy & Innovative New Year

Beyond our move to a new office, new team members and clients, we’re incredibly excited to be part of an industry that is constantly evolving and innovating at a rapid pace. The bar is constantly being raised and we look forward to providing you creative and compelling content in the new year, and continuing to expand our service offering for our amazing clients.

What are you looking forward to most in the new year?


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December 31st 2015 Online Marketing

Fighting entropy

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It’s not easy to run a supermarket. Low margins, high rents, perishable products… Even A&P, once dominant, is now gone.

My new favorite supermarket, by a large margin, is Cid‘s. 

It’s not that he’s in a perfect location, or that his store has the advantage of no competition.

How does he do it? Fair prices, great stuff where you least expect it, a staff that cares…

He’s in the store, every day. And his son is too.

My only theory is this: He fights mediocrity every single day.

He regularly refuses to compromise when compromise might be easier in the short run.

Mostly, he cares. A lot.

Entropy and the forces of mediocrity push hard. People who care push back.

       
December 31st 2015 Uncategorized

Start The New Year Right With A Year-End Review

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Moving forward often requires us to take a look back at where we’ve been. The end of the year is as good a time as any for this review of your accomplishments and progress.
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December 31st 2015 Uncategorized

Facebook’s Controversial Free Basics Program Shuts Down In Egypt

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Facebook Shutterstock Free Basics, a Facebook program that gives free access to certain Internet services, has been shut down in Egypt. The news comes the week after India’s telecom regulator ordered the suspension of Free Basics as it prepares to hold public hearings on net neutrality. Read More

December 31st 2015 Facebook

The Beginner’s Guide To Putting Toys Up Your Butt

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So you’ve done a little exploring with your fingers, and now you’re ready to take your anal play to the next level. There are a lot of fantastic anal sex toys out there just waiting to take a trip up your butt. Here’s everything you need to know about putting a foreign object in your anus.
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December 31st 2015 Uncategorized

Microsoft Will Warn Users About Suspected Attacks By Government Hackers

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shutterstock Microsoft Microsoft users will now be notified if a state-sponsored attacker tries to break into their accounts, the company said in a blog post. The announcement comes the same day as a Reuters report that Microsoft did not warn Hotmail users their email accounts had been accessed by a group associated with the Chinese government. Read More

December 31st 2015 microsoft, security

Turn A Raspberry Pi Zero Into Just About Any USB Device You Can Imagine

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The Raspberry Pi Zero is a pretty low key little device, but the folks over at Adafruit figured out that it’s possible to turn the Zero into a USB device, which means it can be used to make a number of electronics, ranging from an ethernet device to a camera.
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December 31st 2015 Uncategorized

Show Off Your Favourite Albums With These DIY Vinyl Record Frames

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Why put all that effort into collecting amazing vinyl records when nobody can see the beautiful artwork? These easy-to-build frames will show off your favourite albums in style.
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December 31st 2015 Uncategorized

New Company in 2016

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Hi guys. How did you like 2015? This year was a preparation period for me to do a business I’m thinking of for a while. It’s almost ready and I guess it’s a good chance to let you know.

I’ll start a company to officially launch a new product, which will lead to a large framework in a later stage. The company’s mission is to create framework where creative ideas & inspirations are used for other people to increase the level of human intellect. Actually the new product to be launched soon is a brand-new version of the app I released in 2015 but this time it’s completely designed to work in the business scheme I’m planning.

mac-2016

http://enfani.jp/en/original/

 

The first app will be released soon. This time adults, not only kids can very much enjoy playing I’m sure. I’ll let you all know when it’s ready for download.

Hope you all have a great year in 2016! Talk to you soon!

December 31st 2015 Design

Disney Research Creates A Robot That Can Fly Up Walls

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wall1-1451364674157 Disney Research and the research group at ETH Zurich have created a car that can drive, fly, jump, and ride up walls. By using propellers and wheels, the robot can fly over obstacles and then smack against walls for a little vertical action. Called the VertiGo, the robot’s wheels are actually unpowered. All of the motion comes from the propellers which send it rolling across the ground… Read More

December 31st 2015 Uncategorized