Fit and finish

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It’s pretty clear that the design of the egg carton isn’t going to change the flavor of the omelette.

Except, of course, it does.

It does because people can’t judge the eggs until they eat them, but they can judge the packaging in the store. And if they choose someone else’s product, you never get a chance.

Not only that, but the placebo effect creates a self-fulfilling prophecy. We like what we liked. The customer would rather be proven right than proven wrong.

That’s why it’s so important to understand the worldview and biases of the person you seek to influence, to connect with, to delight. And why the semiotics and stories we produce matter so much more than we imagine.

It’s not always fair or right or efficient that we need to worry about how we and our work will be judged. Until we come up with a better way to communicate what we’ve done, though, prepare to be judged in advance.

       
January 31st 2016 Uncategorized

The World’s Best Science Fiction, Chosen By Scientists

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Tales of strange alien worlds, fantastic future technologies and bowls of sentient petunias have long captivated audiences worldwide. But science fiction is more than just fantasy in space; it can educate, inspire and expand our imaginations to conceive of the universe as it might be. We invited scientists to highlight their favourite science fiction novel or film and tell us what it was that captivated their imagination – and, for some, how it started their career.
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January 31st 2016 Uncategorized

Focus On Connection, Not Consumption, To Keep Date Night Inexpensive

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Every couple needs a date night every once in a while. If you’re short on funds (or just like to be frugal) date ideas can be hard. To help, focus on the connection between both partners, rather than the activity itself.
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January 31st 2016 Uncategorized

Upgrade Your Phone’s Passcode To At Least Six Digits For Better Security

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You probably already know that the more digits in your passcode, the better, but if you’re still using a four digit passcode, especially on your iOS device, you should probably change it. Here’s why, and how to do it in iOS and Android.
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January 31st 2016 Uncategorized

Rent Maps For Australia’s Capital Cities Shows Sydney Way In Front

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No one’s bought a house in Sydney for years, it’s impossible. Everyone knows that. Melbourne isn’t far behind and the rest of the country will catch up eventually. So with the population renting perpetually, who has it the worst? The best? Flatmates.com.au has the answer.
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January 31st 2016 Uncategorized

Build Your Own Massive LED Video Screen Powered By Arduino

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Sometimes, you just want to go big. Case in point, Make’s guide to make your gigantic, Jumbotron-esque LED video screen.
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January 31st 2016 Uncategorized

Make A Baby Monitor From An Old Camera And Raspberry Pi

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The Raspberry Pi is a device of a thousand guises — this time around it’s a baby monitor concealed inside a pleasing exterior. Instructables user PitsLamp has all the information you need to construct your own. All you have to do is sort out the materials (and the time to build it).
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January 31st 2016 Uncategorized

Make Ratatouille That Looks Like It Came Right Out Of The Pixar Movie

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The classic French dish ratatouille usually just looks like a random mix of sautéed vegetables in a pan. Here’s how to make a version of ratatouille that looks so good you’d think it came right out of the Pixar animated movie with the same name.
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January 31st 2016 Uncategorized

Connections Is A Contacts App With Notes And Reminders For Each Person

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Android: Microsoft’s Android apps are surprisingly not bad. One of the most recent to come out of the Microsoft Garage is Connections, a Contacts app that allows you to set notes and reminders for each contact.
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January 31st 2016 Uncategorized

Top 10 Ways To Fix Your Terrible Posture

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Good posture isn’t just about looks. How we sit, stand and walk affect both our health and our moods. So stop slouching and get centred with these top 10 posture tips.
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January 31st 2016 Uncategorized