How to Blog from the Heart

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After a conversation recently with two local bloggers who were thinking of giving up blogging, I wanted to reach out to all of you who find yourself in a similar boat to them – managing the fine line of blogging with heart, but also being successful.

Each of these two bloggers had come to blogging via different avenues, but neither of them were seeing the results they wanted. The first blogger blogged with her heart on her sleeve, sharing personal stories to a virtually empty audience. The second blogger had blogged totally by the book, doing everything that logically meant success would soon follow – but his blog was devoid of personality and soul.

Neither of them were where they wanted to be.

Blogging From the Heart

In today’s episode of the ProBlogger podcast, I wanted to talk about blogging with heart, and how that can help give your blog the edge it needs to stand out from the rest. The next podcast will focus on smart blogging strategies to help you see success, but it definitely takes a mixture of the two to really work.

The 7 ways I think you can blog with heart are:

  • Blogging about your passion, with passion
  • Focusing on storytelling, no matter the topic
  • Building community 
  • Creating inspirational content 
  • Being personal
  • Being playful 
  • Creating content that changes lives and makes the world a better place 

Your blog can be technically proficient, and you may see success with that, but without heart and soul, you’ll never reach the heights you have the potential to.

Further Reading:

The post How to Blog from the Heart appeared first on ProBlogger.

        

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March 31st 2016 Uncategorized

A new guide to entering international markets with AdWords – Google Best Practices

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A new guide to entering international markets with AdWords

It’s possible to connect across the globe in an instant. Expanding your business to new countries unlocks new opportunities and challenges for your AdWords account.


We’ve published a new guide to help advertisers go global. This resource offers best practices on exporting your AdWords advertising to new countries, covering topics such as:

  • Discovering your opportunities abroad
  • Connecting with the locals
  • Setting up your account for international optimizations
  • Using automation to scale your coverage

By understanding how you can prime your AdWords campaigns for new markets, you can expand your account effectively and take your business worldwide.

Want to stay on top of even more Best Practices? Sign up to receive our monthly newsletter.

Posted by Matt Lawson, Director, Performance Ads Marketing

March 31st 2016 Uncategorized

Playbuzz, Once Thought of as BuzzFeed ‘Clone,’ Raises $15M From Backers Including Disney

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Since its introduction in 2012, Playbuzz has been called, in media reports, an “Israeli clickbait farm,” an “Israeli Quiz Factory,” a “BuzzFeed Clone,” and “An Israeli BuzzFeed Copycat,” among other things. Now that the company has pivoted from being a reader-obsessed publisher to a publisher-focused platform, those early BuzzFeed comparions seem less apt.

But, like BuzzFeed, the company is growing, and has been bankrolled by venture capitalists bullish on its growth potential. On Thursday, Playbuzz announced a new $15 million funding round, led by Saban Ventures and including The Walt Disney Co. Playbuzz previously raised $16 million in early 2015.

Shaul Olmert, the company’s chief executive (and the son of former Israeli Prime Minister Ehud Olmert), said he’s hoping to not have to raise money again for a while, calling it an “exhausting process.”

Continue reading at AdAge.com

March 31st 2016 Uncategorized

Microsoft May Bundle Ad Blocking Into Its Edge Browser by This Summer (UPDATE: No, It Won’t)

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CORRECTION: Based on the language in a slide representing Microsoft’s development roadmap for Edge (“Build ad blocking features into the browser”), this article suggests Microsoft is planning to incorporate ad blocking capabilities directly into its Edge browser this summer. After publication, a spokeswoman said the slide referred only to coming support for extensions such as ad blockers. “What you are seeing is a reference to the work we’re already doing in bringing extensions to Microsoft Edge,” the spokeswoman said. “We are not building a native ad blocker with MS Edge.”

~ ~ ~

Continue reading at AdAge.com

March 31st 2016 Uncategorized

WhatsApp Uses Globe Unicode In URL Structure & Google Ranks It

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Gerk Mulder shared an interesting screen shot on Twitter of Google indexing, ranking and displaying in the search results snippet a globe unicode URL. It looks like this ð and I tried to use it in the URL of this post to see what happens with it (I might remove it if my CMS breaks it).

Here is a screen shot of the search result snippet:

ð  in Google

The funny thing is that a WhatsApp engineer coded it this way on purpose and surprise, surprise, Google indexed it.

Google does index and rank unicode, just never seen it used like this.

Who needs hreflang if you can just encode your URLs with ð and Google can use that. That would be fun.

Forum discussion at Twitter.

March 31st 2016 Uncategorized

Google Testing Removing Reviews From Local Map Results?

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Typically when you do a search that brings up local results in the web search results, the local box or whatever Google is calling it these days – you see 3 listings now and if those listings have reviews, you see the reviews next to them. But it seems Google is testing removing the reviews for some searchers.

Garret Tichy posted on Twitter a screen shot of a local pack for a query on [coworking charlotte nc] that brings up no reviews for him. I see reviews, he does not. I suspect this is a test.

No reviews in the local pack:

No reviews in the Google local pack

This is what I see and what you probably see:

Google is constantly testing user interfaces, but I hope this one doesn’t stick. Reviews are nice for local listings.

Forum discussion at Twitter.

March 31st 2016 Uncategorized

New: Google AdWords OEM Automotive Ads

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Google announced a new search ads, AdWords, format for automative ads for OEMs such as Toyota, Honda, etc.

Now, if the OEM is buying ads, they have the option to have a richer experience with their ads. The ads come up for searches around their brand name, models, dealers, etc. And they contain quality images in an image carousel, a link to the official site, current offers on the model and a link to local dealers on Google Maps.

Here is a picture of the ad unit:

Google AdWords OEM Automotive Ads

This is available only in the US.

Dealer Automotive ads are available to franchise and authorized dealerships in the US. You can learn more about Model Automotive ads or Dealer Automotive ads by reaching out to your AdWords account team.

Forum discussion at Google+.

March 31st 2016 Uncategorized

Watch Google’s Top Ranking Engineer, Paul Haahr, Talk On How Google Works

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Paul Haahr Talk On How Google Works

I am not sure if you remember but at SMX West, we covered tons of tidbits coming out of a talk Google’s Paul Haahr gave named How Google Works.

Well, SMX published the full video of the talk last night and it is worth a watch.

Here is the video of the presentation:

Here is the video of the Q&A portion, where Gary Illyes joined Paul Haahr:

Forum discussion at Twitter.

March 31st 2016 Uncategorized

Google Knowledge Graph Cards Add Share Button

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Google’s Knowledge Graph cards added a button that lets you share the search results pages on Facebook, Twitter, Google+ or by sending an email. You’re actually sending a link to the entire search page, not just to the card.

Knowledge Graph cards include a lot of useful information extracted from various web pages and other resources: images, official homepage, social network pages, Wikipedia descriptions, useful facts, events, quotes and more.

March 31st 2016 Uncategorized

Google Butterfly

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A Google Butterfly

March 31st 2016 Uncategorized