Google Search Live Coverage Carousel Pilot; Is This The Real Time Index?

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Google AMP

Aaron Bradley spotted and posted on Google+ that Google has opened up a pilot for the search live coverage carousel. Google said this can be used to “surface content more quickly than is currently possible with a standard crawl on your website” and is designed to be in a carousel form to work show “live sports, elections, and breaking news.”

I believe, but I can be wrong, this is related to the real time indexing API that Google announced at I/O. The same man at Google that is the man behind Google AMP, Richard Gingras, announced the real time indexing API.

This live coverage carousel requires AMP to work. Here are the core requirements:

  • Content must be published using Accelerated Mobile Pages (AMP): By publishing your content with AMP, youâll enable your pages to be loaded nearly instantly to users’ devices. Read about how to Use AMP HTML in the AMP public developer docs.
  • Your AMP pages must include structured data markup for the content itself: Structured data markup enables the preview for your live coverage article on the Search page and also helps Google better understand the context around a piece of content. Find out more in the Introduction to Structured Data.
  • Content must be pushed to Google using an Atom XML feed: When you send your content to Google, you should use an an HTTP POST request in an Atom XML feed that contains your AMP page content as soon as it is published on the web. This allows Google to more quickly index your content.

Here is a screen shot of what this live coverage carousel may look like:

If you want to get your site to be included in this pilot, you can fill out this form.

This is interesting news and I assume that eventually anyone can add this markup to their site but Google will whitelist sites to be part of it. Otherwise, it can be a very dangerous spam situation. Or maybe they just use the same requirements they use for rich snippet inclusion?

Forum discussion at Google+.

August 31st 2016 Uncategorized

Sheep View: Where there’s a wool, there’s a way

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Over the past three months, Durita Andreassen and a few friendly sheep equipped with solar-powered cameras strapped to their woolly backs set out to collect imagery of the Faroe Islands for Street View. The 18 Faroe Islands are home to just 50,000 people, but — fittingly for a country whose name means “Sheep Island” — there are 70,000 sheep roaming the green hills and volcanic cliffs of the archipelago. So when Durita decided to document the country for Street View, sheep weren’t a baaad place to start.

Sheep View 360

When we herd about the Sheep View project, we thought it was shear brilliance. So we decided to help the Faroese by supplying them with a Street View trekker and 360 cameras via our Street View camera loan program. Last week, the Google Maps team arrived in the Faroe Islands to help train and equip the local community to capture even more (but slightly less woolly) Street View imagery.

Now that the Faroe Islands is supplied with a Trekker and 360 cameras, residents and tourists can assist the sheep in collecting Street View imagery of their beautiful lands using selfie-sticks, bikes, backpacks, cars, kayaks, horses, ships and even wheelbarrows. The Visit Faroe Islands office in Tórshavn and Atlantic Airways at the airport will be lending out Street View 360 cameras to visitors willing to lend a hoof.

The Faroe Islands have shown us that even sheep can contribute to Street View. If your hometown or favorite hiking trail hasn’t made it into Google Maps yet, grab your own 360 camera or apply to borrow one from us through our Street View camera loan program. We’re excited to see what ewe map!

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August 31st 2016 Uncategorized

Google Structured Data Tool Supports Schema v3.1

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Just a couple weeks ago we reported that Google will soon support Schema version 3.1 with their structured data testing tool. Well, it seems as of yesterday, Google now supports it.

Brad Brewer posted on Google+ with a screen shot of it working on a site that uses schema v3.1.

He said “Webmasters can now validate schema.org 3.1 markup using the Google Structured Data Testing Tool.”

Here is the Google tool and here is an example of a site using Schema 3.1 that works in the tool.

So go at it schema nuts!

Forum discussion at Google+.

August 31st 2016 Uncategorized

New Google AdWords Account-Level Sitelinks

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Google quietly announced on Google+ a new version of sitelinks named account level sitelinks. What this means is that sitelinks can show with any of the ads in your account automatically.

“Campaigns and ad groups that don’t have campaign or ad group-level sitelinks, respectively, will automatically use sitelinks created at the account level,” Google said.

Here is a sample:

AdWords has had dynamic sitelinks and many other flavors of it for some time. This seems to be a way for Google to show sitelinks more often in the AdWords results.

Here is how they work:

You can add sitelinks at the account, campaign, or ad group level. You specify your link text (what shows to people) and URLs (the page they click to).

In some cases, we might supplement your sitelinks with descriptions that you’ve provided about those pages. Either you can add those details yourself when creating or editing sitelinks, or we can automatically use information within your account related to individual sitelinksâ”for example, from various ads in your account. By showing additional information with your sitelinks, your ads can be more relevant to potential customers.

More details can be found in this help document.

Forum discussion at Google+.

August 31st 2016 Uncategorized

Google Android Now Allows For Apps Search For Personal Content

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Late yesterday, Google announced “in app” search for App Indexing on Android. It allows developers to integrate their apps to let Google index locally personal content within the app, to be surfaced on search on Android devices, no wifi needed.

Google explained it that “content from your app can then appear for relevant queries in the Google app on Android in the new âIn Appsâ tab, or as an autocomplete suggestion.” Here is a GIF showing it in action:

Google gave three examples of how this search may work for Android apps:

  • Find your contacts and messages. Easily find the friend you want to catch up with, or the name of the new sushi place that your friend told you about last month – just search for [sushi] and find the message.
  • Listen to your favorite running song or watch that sneezing panda video for the 15th time – all in one place.
  • Stay organized with your tasks and notes. Want to check off items on your grocery list? No problem, just search for [groceries].

It currently works on Android with Gmail, Spotify and YouTube apps. In the near future it should work on these apps, Facebook Messenger, LinkedIn, Evernote, Glide, Todoist and Google Keep. If you want to get your app part of this beta, fill out this form.

Forum discussion at Google+.

August 31st 2016 Uncategorized

Get Your Seattle Exploration on at MozCon 2016!

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Posted by EricaMcGillivray

MozCon is fast approaching us! On September 12-14—just two weeks away—1,400 online marketers will descend on Seattle, ready to learn about SEO, content, Google Tag Manager, conversion rate optimization, and so much more. We’ve got fewer than 60 tickets left, so grab yours now.

Buy your MozCon 2016 ticket!

If you haven’t done so, check out all the learning! This post is geared toward the things you can do when MozCon sessions aren’t happening.

Cindy Krum on the MozCon 2015 stage


Places you’ll want to go as recommended by Mozzers

While you’re in Seattle, we want to make sure you have a fabulous time. Seattle in September is beautiful. It’s still sunny outside, and it’s the time of year people come to Seattle and then want to move here. So we’ve complied a list of great activities and restaurants:

Sights


Brian Childs

Gasworks Park

“Incredible views of the city, float planes landing overhead, Space Needle in the background, Ivar’s Clam Chowder down the street, bikes all over the place.”

Brian Childs


Megan SingleyVolunteer Park

“This is my favorite place in all of Seattle! Stroll around the park and stop in the Seattle Asian Art Museum and the conservatory, then climb to the top of the water tower for an incredible view. You can also walk through the graveyard and see Bruce Lee and Brandon Lee’s grave. After all that walking, hop over to the adorable and delicious Volunteer Park Cafe.”

Megan Singley


James DaughertyElliott Bay Trail

“Amazing views, has a mini gravel beach, and lots of park space. Great for running and cycling. I ride my bike along EBT nearly everyday to Moz, and I fall in love with city over and over again.”

James Daugherty


Maura HubbellAlki Beach

“Alki is a beautiful walk with a spectacular view of Puget Sound and the Olympic Mountains. It’s got some good restaurants, and even a little history as the site of the original settlement.”

Maura Hubbell


Rachel MooreDiscovery Park

“If you’ve never been to the Pacific Northwest (or even if you have!), Discovery Park on a clear day is a great place to see the Olympic Mountains, Puget Sound, Mt. Rainier, and to get some quality forest walking done all in one fell swoop. Plus, it’s 20 minutes from downtown! (Pro tip: For the easiest view access, park in the lot on W Emerson just before 43rd Ave W.)”

Rachel Moore


Felicia CrawfordGreen Lake

“People of every ilk converge to exercise, feed ducks, play with dogs, and covet the dogs of others.”

Felicia Crawford


Activities, tours, and museums


Emily Smollen

The Underground Tour

“What a great way to hear about and experience early-Seattle’s history!”

Emily Smollen


Alyson MurphyFerry to Bainbridge Island

“Seattle is surrounded by water and mountains. The ferry is the easiest way to experience that scenery. The view of the city is amazing too!”

Alyson Murphy


Jo CameronThe Pinball Museum

“It is special to me because I’ve only been to Seattle once, as I work remotely in the UK. It was a joy the see how strong the love for pinball is in Seattle. The Pinball Museum houses the world’s biggest pinball machine, and it is really something to behold; it’s like hugging a dining room table.”

Jo Cameron


Restaurants and bars


Nicelle Herron

Linda’s

“Laid back, good music, cheap food, and nice people.”

Nicelle Herron


Chiaryn MirandaCyclops

“If you are a vegetarian (or love vegetarian food), the Happy Hippy Burger is a must. It is not only the best veggie burger in Seattle, but it’s the best I have ever had. Cyclops also has great drinks and food for the omnivores, too.”

Chiaryn Miranda


Jess StipePie Bar

“This hole in the wall has it all! Pie Bar serves up warm, freshly baked slices of heaven with a pint of bliss. Savory pies, sweet pies, pietinis, craft spirits, and beer…all nestled in an elegant, cozy venue where you won’t have to shout over a crowd 3-hipsters-deep to order. And if you’re done with your pie and ready for some pinball and arcade games, John John’s Game Room is directly next door!”

Jess Stipe


Tawny CaseOddfellows Cafe

“This hip little eatery has some awesomely tasty foods, a sweet little private back patio, a laidback atmosphere, and awesome drinks. Plus, it’s right in the heart of Capitol Hill, one of my favorite ‘hoods in the city.”

Tawny Case


Bonus! Lightning suggestions:


Brian Childs’ recommendation corner

“I put this Google map together for friends visiting the city. Includes lots of breweries, bars, restaurants, and things to do: Get the info!


Official MozCon evening events

For all our evening events, make sure to bring your conference badge AND your US ID or your passport.


Monday Night MozCrawl

From 7:00pm – 10:00pm, you can head to all the stops at your own pace and in any order. Visit all the stops, fill out your punch card, and return it to the swag store on Tuesday morning to enter to win a golden Roger!

Making new friends at MozCon 2015


Tuesday MozCon Ignite

If you’re looking for networking, this is event for you! Join us at from 7:00-10:00pm at McCaw Hall for a night of networking and five-minute, Ignite-style passion talks from your fellow attendees. This year, our talks will range from information and unique to heartwarming and life changing. You don’t want to miss this MozCon night.

  • 7:00-8:00pm Networking
  • 8:00-8:05pm Introduction with Geraldine DeRuiter
  • 8:05-8:10pm Help! I Can’t Stop Sweating – Hyperhidrosis with Adam Melson at Seer Interactive
  • 8:10-8:15pm A Plane Hacker’s Guide to Cheap *Luxury* Travel with Ed Fry at Hull.io
  • 8:15-8:20pm Life Lessons Learned as a Special Needs Parent with Adrian Vender at Internet Marketing Inc
  • 8:20-8:25pm How to Start an Underground Restaurant in Your Home with Nadya Khoja at Venngage Inc.
  • 8:25-8:30pm Embracing Fear, Potential Failure, and Plain Ol’ Discomfort with Daisy Quaker at AMSOIL INC.
  • 8:30-8:35pm How Pieces of Paper Can Change Lives with Anneke Kurt Godlewski at Charles E. Boyk Law Offices, LLC
  • 8:35-8:40pm Is Your Family Time for Sale? with Michael Cottam at Visual Itineraries
  • 8:40-9:20pm Networking with desserts and refreshments
  • 9:20-9:25pm Prison and a Girl that Loves Puppies with Caitlin Boroden at DragonSearch
  • 9:25-9:30pm Embracing Awkward: The Tale of a 5′ 10″ 6th Grader with Hannah Cooley at Seer Interactive
  • 9:35-9:40pm Finding Myself in Fiction: LGBTQUIA Stories with Lisa Hunt at Moz
  • 9:40-9:45pm Wooly Bits: Exploring the Binary of Yarn with Lindsay Dayton LaShell at Diamond + Branch Marketing Group
  • 9:45-9:50pm How a Cartoon Saved My Life with Steve Hammer at RankHammer
  • 9:50-9:55pm Flood Survival: Lessons from the Streets of ATL with Sarah Lively at Nebo Agency
  • 9:55-10:00pm Hornets, Soba, & Friends: A Race in Japan with Kevin Smythe at Moz

MozCon Ignite


Wednesday Night Bash!

From 7:00-12:00 midnight: Bowling, pool, Jenga, a slow-motion booth, a photo booth, karaoke, cupcakes, food, drinks, and more! You don’t want to miss our annual bash.

Rent some bowling shoes and go for a turkey. Sing your heart out just like you recently joined Journey. Snap photos with your friends while wearing silly hats. Show off how much of a ringer you are at pool. Get into a chicken strip-eating contest. Hang out with your new MozCon friends one last time, and celebrate all the learning!

Ryan and Char at MozCon Bash 2015


Birds of a Feather lunch tables

If you want to spend your lunchtime getting great advice from your fellow attendees about online marketing or meet people in your specialty, check out our birds of a feather lunch tables:

Monday, September 12

Tuesday, September 13

  • Local Search hosted by George Freitag at Moz
  • Growth Hacking hosted by Brittanie MacLean at Realty Austin
  • Continuing Marketing Education hosted by Rachel Goodman Moore at Moz
  • Marketing Automation hosted by Ed Fry at Hull.io
  • How to Smartly Mix Search and Content to Aid Overall Business Strategy by Ronell Smith at Ronell Smith Consulting
  • E-Commerce SEO hosted by Everett Sizemore at Inflow
  • SERP Features hosted by Jon White at Moz
  • Technical SEO hosted by Bill Sebald at Greenlane Search Marketing

Wednesday, September 14

  • Google Penalties hosted by Michael Cottam at Visual Itineraries
  • Advanced SEO hosted by Britney Muller at Moz
  • Marketing for USA Manufacturing Companies hosted by Crystal Hunt at Grassroots Fabric Pots
  • Work-Life Balance hosted by Keri Morgret at Inbound.org
  • Local Search hosted by George Freitag at Moz
  • Marketing Automation hosted by Ed Fry at Hull.io
  • Content Marketing hosted by Trevor Klein at Moz

Birds of a feather MozCon table from 2015


Join the Fitbit Group

Track your steps while networking and cheer on your fellow attendees!


Play Roger Patrol!

Ready for some friendly competition between your fellow attendees? We’ve built a special MozCon game just for you. You’ll play as starship, part of Roger Patrol! Try and beat the top score on Roger Patrol video game by zapping asteroids, destroying evil spaceships, and protecting Roger Mozbot’s universe. We’ll provide a download link for attendees, and you’ll also find three arcade-style boxes of the game throughout the MozCon venue.


Visit our Partner Hub, get your photo taken with Roger, and more arcade-style fun

As you head up to registration, entering MozCon, you won’t want to miss all the activities around you and happening when the conference isn’t in active session.


Say hello to our Partners

Every sulk through an exhibitor hall with your head down like you’re in middle school again? Us too. Which is why at MozCon, we wanted to do something different. Our invite-only partners are not only respectful, but we’ve vetted their activities and their products to make sure they are useful to you. So say hello, and we promise you might instead get a postcard to send home, a t-shirt, or a special MozCon coin.

STAT's partner hub from MozCon 2015

Our great partners:


Stop each day at the Swag Store!

After the first day, Registration will be transformed into a swag store. You don’t want to miss out on these goodies. On Tuesday, you’ll be able to pick up your official MozCon 2016 t-shirt. On Wednesday, you’ll get your own Lego Roger.

Lego Roger Mozbot


Meet Mozzers to give feedback or Ask an SEO

Make sure to stop by the Moz Hub. We’ll be there to answer your questions about Moz Pro and Moz Local. Learn about our latest offerings and updates. Get insights into how best to use the tools.

And by popular demand, we’ve added Ask an SEO. Mozzers and Associates with expertise in SEO will be there to answer your burning search questions and kickstart you with new ideas for your search campaigns.


Play the Roger claw machine

We’re bringing back the plushie claw machine! If you missed out getting one of our plushie Roger Mozbots, or you just need another as a small child or pet decided Roger was their best friend, now’s your chance. In order to play, you must visit one of our Partners or the Moz Hub for a special shiny coin. Then take that coin to the claw machine!

Don’t worry, we’ve put a TAGFEE spell on this machine, so you may find it a little easier than the ones in the malls of your childhood. 😉


Take a photo with Roger Mozbot

A MozCon tradition you won’t want to miss. Get your annual photo (or maybe it’s your first!) taken with the cuddliest robot in the galaxy, Roger Mozbot.

Erica and Jacob over the years with Roger Mozbot


Donate to charity, on us!

Open up your Monday swag kit and inside you’ll find $5 Roger bucks. You get to donate this to one of three charities (charities selected by Mozzers):

Roger Mozbot will then count the bucks and write a check to each charity.


Push pin world map

Ever play pin the tail on the donkey? Well, this is like that, but pin the spot where you are from, minus the blindfold.


In Seattle on Thursday post-MozCon? We have MozPlex tours.

Every wonder where Roger Mozbot lives? Or heard of the stories of cereal bars and rooms named after starships and robots? Is is true that Mozzers have sit/stand desks? Don’t miss out on our Office Tours on Thursday 9/15. Sign up for your time slot.

Glenn at the MozPlex


Even more fun in Seattle

Don’t miss our posts from years past, which are full of restaurant, activity, and more recommendations: 2015, 2014, 2013, and 2012.


Activities happening around Seattle from Saturday, September 10 – Sunday, September 18


If you’re looking to connect with fellow attendees, please join our MozCon Facebook Group.

Buy your MozCon 2016 ticket!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

August 31st 2016 Uncategorized

New Version Of The Google Merchant Center Live

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Google announced a newly designed Google Merchant Center. The new design also brings in more updates and features.

Google said the new version “offers the same functionality you’re used to, with more streamlined navigation and easier access to additional Shopping programs.” Here is a screen shot of the new version which has rolled out to all AdWords merchant users:

click for full size

Here is a list of changes and updates:

  • Feed Rules. In response to feedback we’ve heard from you, we’re updating Feed Rules to more closely align with how we see retailers commonly using the tool today. 
    • Change or update specific values. For example, you can update specific values of the color attribute while keeping other existing color values intact. 
    • Create new values by combining static values and/or values from different attributes in your feed. For example, you can add size type values to your product title values. 
    • Extract values from other attribute values. For example, you can populate a color value by searching in the description attribute for pre-selected values (blue, green, red, yellow) that will be suitable for the color attribute. 
  • Diagnostics page. We’ve increased the freshness of data in the diagnostics page. Now, the latest results from your feed uploads and product updates will be displayed in near-real time instead of twice a day — meaning that you’ll have fresher data to update and optimize your product feeds. 
  • Currency Conversions. Last month, we announced that we were testing currency conversions, which allows you to convert the currency in your product data locally. With the launch of the new Merchant Center, we’re expanding this feature more broadly to let you easily advertise to users in other countries, while allowing you to continue using your existing website and landing pages without change. Learn how Berlin-based myToys is already using currency conversions to increase their sales abroad. 

Forum discussion at Twitter.

August 31st 2016 Uncategorized

The Google Mobile Friendly Label Is Now Officially Gone

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As you expected, Google was going to drop the mobile friendly label. Well, as of this morning, the mobile friendly label is officially gone.

Here is a screen shot showing the before and after.

Before with the mobile friendly label:

After, as of this morning, without the mobile friendly label:

This doesn’t mean the page is not mobile friendly, it is. It just means Google has officially removed the label from showing up in the mobile search results snippet. Google still has a mobile friendly ranking signal but again, the label itself is now gone.

RankRanger does track this label in their Google features tracker and it shows a huge drop off in the number of results that show the label. So it seems Google has pressed the button to officially remove them as of this morning:

click for full size

Forum discussion at Twitter.

August 31st 2016 Uncategorized

Google Sorbet

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Google Sorbet

August 31st 2016 Uncategorized

Now or Later? Which time-frame increases conversions?

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August 31st 2016 Uncategorized