Google drops their feature phone crawler & error report in Search Console

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Google has officially dropped full support for feature-phone web sites.

The post Google drops their feature phone crawler & error report in Search Console appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

November 30th 2016 Uncategorized

An update on Google’s feature-phone crawling & indexing

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Limited mobile devices, “feature-phones“, require a special form of markup or a transcoder for web content. Most websites don’t provide feature-phone-compatible content in WAP/WML any more. Given these developments, we’ve made changes in how we crawl feature-phone content (note: these changes don’t affect smartphone content):

1. We’ve retired the feature-phone Googlebot

We won’t be using the feature-phone user-agents for crawling for search going forward.

2. Use “handheld” link annotations for dynamic serving of feature-phone content.

Some sites provide content for feature-phones through dynamic serving, based on the user’s user-agent. To understand this configuration, make sure your desktop and smartphone pages have a self-referential alternate URL link for handheld (feature-phone) devices:

<link rel="alternate" media="handheld" href="[current page URL]" />

This is a change from our previous guidance of only using the “vary: user-agent” HTTP header. We’ve updated our documentation on making feature-phone pages accordingly. We hope adding this link element is possible on your side, and thank you for your help in this regard. We’ll continue to show feature-phone URLs in search when we can recognize them, and when they’re appropriate for users.

3. We’re retiring feature-phone tools in Search Console

Without the feature-phone Googlebot, special sitemaps extensions for feature-phone, the Fetch as Google feature-phone options, and feature-phone crawl errors are no longer needed. We continue to support sitemaps and other sitemaps extensions (such as for videos or Google News), as well as the other Fetch as Google options in Search Console.

We’ve worked to make these changes as minimal as possible. Most websites don’t serve feature-phone content, and wouldn’t be affected. If your site has been providing feature-phone content, we thank you for your help in bringing the Internet to feature-phone users worldwide!

For any questions, feel free to drop by our Webmaster Help Forums!

November 30th 2016 Mobile

6 Ways to Celebrate the Holiday Season in Your Social Media Marketing

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social-media-marketing-holidays

“On every world, wherever people are, in the deepest part of the winter, at the exact midpoint, everybody stops, and turns, and hugs, as if to say ’Well done. Well done, everyone! We’re halfway out of the dark.’” -Doctor Who

Last night, I drove home from work in the dark. I hadn’t stayed late putting the finishing touches on another devastatingly brilliant blog post. It was just that, after the long Thanksgiving weekend, the darkness has finally caught up with the end of the work day. And there’s plenty more dark to go before the days get longer.

On the bright side, that means the holiday season is here. There are at least four major holidays and plenty of minor ones to go around.

All this festivity offers us unique chances to make a connection with potential customers. ‘Tis the season for savvy social media marketing.

You don’t have to drape your Facebook page in tinsel or string lights on your Twitter feed to catch the holiday spirit. In fact, the bigger, tackier celebrations are less likely to feel authentic, and more likely to alienate those who don’t celebrate a particular holiday.

It’s better to celebrate the holidays on social media the same way you do everything: With your audience’s needs and wants firmly in mind.

Here are a few ideas for getting your brand into the spirit.

#1: Go Behind the Scenes

Your audience always wants to see the people behind the brand. During the holidays, those who are celebrating will enjoy seeing others celebrating, too. Snap candid shots of decorated desks, bedecked halls, and your annual office party.

Collect memorable holiday stories and favorite recipes from your co-workers, too, and share them with festive holiday portraits. Ugly sweaters and santa hats are optional, but encouraged.

#2: Encourage Your Audience to Share Holiday Photos

During the holiday season, most people’s thoughts turn to happy childhood memories. We recall the warm glow of the menorah, or waking up early to see the presents under the tree–these memories are indelible. For kids born in the 70s and 80s, these precious moments were captured in pictures that look pre-Instagrammed.

Encourage your audience to share their favorite memories and photos with your brand. Create a branded hashtag you can use on Instagram to collect cool retro holiday photos and the stories that go with them.

#3: Shine Light on a Worthy Cause

One of the most powerful ways your brand can get noticed this season is to turn the spotlight away from the brand. Instead, highlight a charity that your brand can support, and offer a way for your customers to lend their support, too.

British retail chain John Lewis came up with a great way to support a good cause last year. Their annual holiday ad campaign centered on helping lonely senior citizens. On the campaign’s landing page, customers could watch a heartstring-tugging video and donate to the charity.

#4: Focus on What Your Customers Need

This time of year consumers are drowning in a flood of holiday-related advertising. Everything from $500 cell phones to $40,000 cars are positioned as perfect holiday gifts. Every retail outlet is playing some variation of Christmas music non-stop.

It seems brands desperately want to put their customers in a holiday buying mood. But that’s not what customers want. They want ways to deal with stress, or help finding the perfect gift, or a moment of silent reflection. B2B companies want help making their budget for next year, closing out 2016, making sure their customers feel appreciated.

Take some time to think about what special wants and needs your specific audience has this time of year. Better yet, ask a few of them. You could end up creating some powerful, useful content instead of more holiday dazzle. For example, last year on this blog we created an online retailer’s checklist to help our audience.

#5: Sum up the Year

Not every consumer spins a dreidel or stuffs stockings this time of year. But the vast majority do celebrate the New Year. It’s a time to look ahead and to reflect over the past year.

If Christmas carols or Kwanzaa lights don’t suit your brand voice, New Year’s is still a safe bet. Take the opportunity to tell your current and potential customers about your brand’s year. Let them know how the company grew, what you learned, and most importantly how you are planning on treating them even better in 2017.

#6: Highlight What Unites Us

This season is about more than lighting candles and giving gifts. It’s a celebration, as the quote up top reminds us, of being alive, being together, and being halfway out of the dark. Your brand can celebrate these ideals–family, togetherness, love–without committing to a single holiday in particular. Instead of singling out a specific group, you can remind everyone we’re all in the same group. Regardless of race, creed, gender, or political leaning, we can all agree Nick Offerman is a national treasure:

Click here to view the embedded video.

What is your brand doing to make the holidays special for your customers? Let me know in the comments.

Stay tuned for pictures from TopRank Marketing’s upcoming ugly sweater and cookie bake-off events. Sound like fun? We’re hiring.


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6 Ways to Celebrate the Holiday Season in Your Social Media Marketing | http://www.toprankblog.com

The post 6 Ways to Celebrate the Holiday Season in Your Social Media Marketing appeared first on Online Marketing Blog – TopRank®.

November 30th 2016 Online Marketing, Social Media

Google & Bing increase the file size limit of Sitemaps files

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While the 50,000 URL limit has not changed, your Sitemaps file size can now be up to 50MB.

The post Google & Bing increase the file size limit of Sitemaps files appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

November 30th 2016 Uncategorized

Without or with zeros?

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The post Without or with zeros? appeared first on BEHAVE.

November 30th 2016 Uncategorized

Adding 50 new tours for schools with Google Expeditions

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Since launching the Google Expeditions Pioneer Programme in September, we’ve visited over 200,000 students across the UK. They’ve gone on hundreds of virtual journeys, from the peak of Mont Blanc to standing on the battlements of Edinburgh Castle. And today, we’re adding 50 new adventures to their classrooms with our virtual reality field trips taking the total number of expeditions now available to over 400.

Students can now travel back in time to visit the famous warship Mary Rose, discover Viking settlements and even try to solve one of the greatest mysteries of all time, Richard III’s death. As well as covering Science, Art, English and History, the launch of this new content will also include several Expeditions that explore a variety of careers. These will invite students to experience a day in the life of those who work as an app developer, surgeon, chef, outdoors activity instructor and many more. Teachers will also be able to take students on a tour to explore the early life of Robert Burns, experience the Aurora Borealis and learn how magnetic forces create such magical skies, or even go inside a plant to see how photosynthesis happens.

[edu] expeditions - RichardIII(2)

Learn more about one of History’s greatest mysteries on the new expeditions about the life and death of Richard III.

Working with partners such as Twig, we’ve been able to create many more experiences for Google Expeditions – allowing us to regularly launch new content. Additionally, we’ve worked  with TES to develop over 100 lesson plans linked to Expeditions – created by teachers who are already using the app with their students.

Google Expeditions brings lessons to life

The feedback from teachers and reactions of students that are using Expeditions has been powerful and we are looking forward to visiting more schools across the UK in the coming 6 months. The Pioneer Programme is completely free and the team bring all the equipment needed to get started, including over 400 Expeditions to choose from. 

For more information and to sign up your school today visit g.co/ukpioneerprogramme.

November 30th 2016 Uncategorized

Adding 50 new tours for schools with Google Expeditions

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Since launching the Google Expeditions Pioneer Programme in September, we’ve visited over 200,000 students across the UK. They’ve gone on hundreds of virtual journeys, from the peak of Mont Blanc to standing on the battlements of Edinburgh Castle. And today, we’re adding 50 new adventures to their classrooms with our virtual reality field trips taking the total number of expeditions now available to over 400.

Students can now travel back in time to visit the famous warship Mary Rose, discover Viking settlements and even try to solve one of the greatest mysteries of all time, Richard III’s death. As well as covering Science, Art, English and History, the launch of this new content will also include several Expeditions that explore a variety of careers. These will invite students to experience a day in the life of those who work as an app developer, surgeon, chef, outdoors activity instructor and many more. Teachers will also be able to take students on a tour to explore the early life of Robert Burns, experience the Aurora Borealis and learn how magnetic forces create such magical skies, or even go inside a plant to see how photosynthesis happens.

[edu] expeditions - RichardIII(2)

Learn more about one of History’s greatest mysteries on the new expeditions about the life and death of Richard III.

Working with partners such as Twig, we’ve been able to create many more experiences for Google Expeditions – allowing us to regularly launch new content. Additionally, we’ve worked  with TES to develop over 100 lesson plans linked to Expeditions – created by teachers who are already using the app with their students.

Google Expeditions brings lessons to life

The feedback from teachers and reactions of students that are using Expeditions has been powerful and we are looking forward to visiting more schools across the UK in the coming 6 months. The Pioneer Programme is completely free and the team bring all the equipment needed to get started, including over 400 Expeditions to choose from. 

For more information and to sign up your school today visit g.co/ukpioneerprogramme.

November 30th 2016 Uncategorized

Plasticity

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It’s possible that you’re the way you are, that you do what you do, that you react as you react, and that it can never be changed.

Believing this is incredibly sad, though.

Each of us is capable of just a little more. A little more patience, a little more insight, a little more generosity.

And if you can do a little more, then, of course, you can repeat those changes until you’ve done a lot more.

       
November 30th 2016 Uncategorized

Westpac Air Rescue’s fourth series via MediaCom Sydney + Fredbird, returns to Channel 7 tonight

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That Sinking Feeling - Episode 2 - near Evans Head, Lismore (1).jpgAir Rescue is back for a fourth season, premiering on Wednesday 30 November at 8pm on Channel 7. Air Rescue is an observational documentary (ob-doc) capturing the dramatic rescues performed by the Westpac Lifesaver Rescue Helicopter Service (WLRHS), which has had an iconic 43 year partnership with Westpac.

Westpac worked with partners MediaCom and Sydney based production company Fredbird Entertainment to produce the prime time series which has previously received an average national viewership of well over one million people per episode in the past three seasons.

VIEW THE SEASON 4 TRAILER
Episode 1 - Pole Dancer - Cape Raoul, Tasmania 2 (1).jpgViewers will witness the work of the service through the eyes of the
much-loved WLRHS crew members, as they help ordinary Australians in
extraordinary circumstances. Series four will include real-life rescue
stories from bases across Australia with episodes featuring an extreme
mountain climber who takes a harrowing fall, some keen fisherman whose
boat ends up capsized off the NSW coast, and crew members trawling snowy
terrain to locate missing bushwalkers.

Martine Jager, chief marketing officer, consumer bank at Westpac Group, said Air Rescue
highlights to millions of Australians the tireless work of the oldest
civilian search and rescue service in Australia: “Westpac has supported
the Westpac Lifesaver Rescue Helicopter Service since its inception in
1973, with no one ever having to pay to be rescued since that time.

“At
Westpac, we’re incredibly proud of our involvement with the service and
other initiatives it has generated, such as the Schools Program, which
was developed to educate primary school students about the Service and
its importance to Australian communities.

“Approaching
our third century in business, and as Australia’s oldest company,
Westpac is proud to support all Australians alongside the service, and
Air Rescue is another way we can showcase the amazing work the crew do
each day.”

In 2016, Air Rescue will continue to innovate with the
latest filming technology, including Go- Pros and drones. New
high-action slow-motion and time-lapse capabilities will showcase the
breathtaking locations that surround the crews and their bases.

Gemma
Hunter, global ECD and head of MediaCom Beyond
Advertising in Australia, said MediaCom Beyond Advertising is proud to
launch the longest running brand funded content series in prime time
within Australia.

Says Hunter: “Now airing in 91 territories, MBA looks forward to
bringing the Westpac Lifesaver Rescue Helicopter Service into homes all
over the world.

“Westpac’s unequalled support of the Westpac
Lifesaver Rescue Helicopter Service is a global benchmark for community
support and for MBA to share the incredible stories of the men and women
who work for and with the service is an absolute privilege and an
honour.”

Since its launch in November 2013, Air Rescue has been
awarded an array of accolades from international, regional and local
bodies including a Silver Pencil at The One Show, being Highly Commended
at the 2013 Festival of Media Asia Awards, a finalist in the 2014
Spikes Asia, a Silver award winner at the 2014 BEfest Awards and winner
of Australian Banking & Finance Magazine’s Campaign of the Year.

The WLRHS covers over 84% of the Australian population during its peak time throughout the summer months.

Westpac
has supported the WLRHS since its inception in Sydney in 1975. The
national fleet has now expanded to include 17 helicopters flying from 13
bases as well as two rescue boats based in the Northern Territory and
Victoria. 

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November 30th 2016 Uncategorized

Newsroom: Adults in South Korea to Spend More Time with Digital than TV This Year

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<p>eMarketer unveils a new metric in its coverage of South Korea London, UK (November 30, 2016) &#8212; This year marks a major milestone for media consumption in South Korea as [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/adults-south-korea-spend-time-digital-tv-year/">Adults in South Korea to Spend More Time with Digital than TV This Year</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>

November 30th 2016 Uncategorized