Search Buzz Video Recap: Google Confirmed Fred, Never Denied An Update, Won’t Use Machine Learning & More

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This week in search, I covered how Google confirmed the Fred update and cited quality several times as the issue. Google also said they never denied an update to the algorithm. Google said machine learning wonât take over the search algorithm,. Gary Illyes from Google called out a link seller. Google said they havenât updated the clustering algorithm in a while. Google doesnât use Facebook likes for rankings. Googleâs search quality team doesnât talk to the AdSense team. Google Rich Cards are now available worldwide. Google said chat boxes and store locator pop ups on mobile can be considered intrusive interstitials and be penalized. Google may add voice search filters to Google Search Console. Google asked do you want them to separate out profiles more in Search Console. Google is testing breadcrumbs on mobile above the titles. They are also testing âtagsâ in the snippets. Google local pack may not show city name for all queries. Google warned YouTube creators their ad revenues may fluctuate over the next few weeks. Google AdWords DSAs aded features. Google tracked over 4 billion in-store visits. Gary Illyes will be in Boston next week and is open to meeting up over lunch, dinner or coffee. That was this past week in search at the Search Engine Roundtable.

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March 31st 2017 Uncategorized

Google: Our Duplicate Detection & Clustering Is Stable

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Google Cluster

Paul Haahr, a lead search ranking engineer at Google, said on Twitter that there haven’t been many changes to Google’s algorithms around duplicate detection and clustering in the search results. He said “we make improvements to our code over time, including duplicate detection.” “But that’s been mostly stable for years,” he added.

Here is his tweet:

We’ve covered many of the unconfirmed changes around clustering and duplicate detection within the Google search results since before 2007 and some confirmed ones including in 2012 and maybe in 2014.

I have not seen people talk much about how Google filters and clusters those results in a while. Which makes sense since Paul from Google said they really haven’t changed much there in “years.”

Gary Illyes from Google also happen to have posted a DYK explaining that it is rare to see two results from the same domain. But if you do, it is because the quality of the other sites are extremely low. Here is Gary’s tweet:

Forum discussion at Twitter.

March 31st 2017 Uncategorized

Verizon Said to Plan Online TV Package for Summer Launch

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Verizon Communications has been securing streaming rights from TV network owners in preparation for the nationwide launch of a live online TV service, according to people familiar with the matter.

The telecommunications giant plans to start selling a package with dozens of channels this summer, according to the people, who asked not to be identified discussing private information. The live, over-the-internet TV service would be a first for Verizon — separate from Go90, a YouTube-like streaming-video service aimed at teens — and also independent of its Fios home TV offer, the people said.

Verizon’s preparations highlight the growing pressure to provide a cheaper, smaller package of TV networks to viewers who are turned off by a glut of programming available on traditional cable packages. Dish Network introduced a similar service, Sling TV, two years ago, and AT&T’s DirecTV Now came out late last year. Sling’s basic package costs $20 a month, while DirecTV Now starts at $35 for 60 channels. Verizon’s will probably be similarly priced, the people said.

Continue reading at AdAge.com

March 31st 2017 Uncategorized

Apps, Skills and SMEs: making Europe mobile first

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The internet has already revolutionized the way we live, work and play. Today, nearly 3 billion of the world’s population are connected to the internet through smartphones. This is a profound shift that brings new opportunities to do business, to learn and to connect with audiences online. As the pace of technology continues to advance, we partnered with Debating Europe, Progressive Policy Institute (PPI), European Small Business Alliance (ESBA), European Digital SME Alliance and EU40 to bring together app developers, educators, policymakers and big thinkers to discuss how to improve skills, jobs and growth in Europe in the mobile era.

“Thanks to the Internet, a farm manager in Kenya has the same access to information as a policymaker in Brussels,” said Carlo d’Asaro Biondo, our president for strategic relations in Europe. This changes everything, but only if people can take part. And according to the European Commission, over 750,000 ICT jobs could remain unfilled in Europe by 2020 due to a lack of digital skills.

Speakers took on the big issues that are crucial to Europe’s future. Innovation is coming from new and unexpected places, as Michael Quigley of the Progressive Policy Institute explained. Their report shows in Europe, 1.6 million jobs have been created through the app economy and through the mobile transformation of more traditional companies. “The leading countries are Germany, France and the Netherlands, but really it’s across the EU,” he said. “Whilst bigger countries create most jobs, the Nordic countries surprise — their app intensity levels are very high, even higher than in US.”

We heard from the creator of one app designed to deal with intense times — Monica Archibugi started Le Cigogne (Italian for the fabled stork). Rather than deliver babies, this app helps parents to find babysitters. It covers 107 cities across Italy and connects 20,000 babysitters with 10,000 parents. “Grandparents are our biggest competitors,” she said.

Mobile Transformation Event 2

Jake Ward, President of App Developer Alliance which represents a million developers worldwide, echoed that sentiment. “We have been coming here for four years and the progress we’re seeing in Europe is amazing – a lot of Europeans don’t see that but it’s incredible.” At the heart of this growth are small and medium-sized enterprises (SMEs) — according to the European Commission, they  have created around 85% of new jobs and provided two-thirds of the total private sector employment in the EU in the last five years.

“SMEs are the backbone of our economy,” said Dr Oliver Grun of the European Digital SME Alliance, which represents 20,000 businesses. But in order to succeed, entrepreneurs will need digital skills to get there. Carlo d’Asaro Biondo highlighted commission figures that in the future 90% of jobs will require some level of digital skills. At Google, we have already trained 2 million people in Europe and 1 million people in Africa in digital skills. We estimate that almost 50% of the people who have taken online training so far are female, and in age they range from students to pensioners.

Mobile Transformation Event 3

Sharing service start-up Scooty talked about how their app enables sharing of scooters

Above and beyond Google’s digital skills training programme , we’ve partnered with online course provider Udacity and German media group Bertelsmann to provide mobile-centric, app-tastic training in the form of 10,000 Android Developer training scholarships across the EU. As Vish Makhijani from Udacity explained, this will help create data scientists, software developers and artificial intelligence experts. Udacity worked with companies like Bosch, Daimler and Zalando to build the curriculums — and students are reaping the rewards. “Our students are amazing,” he enthused. “They embrace a learning mindset.”

Making the most of the mobile economy means it must benefit everyone, not just the few. For the European Commission’s Lucilla Sioli, it means training people in basics too, because of the increasing digitization of all areas of society. “People will not be replaced by the machines but they need to have sufficiency and the skills to work with the machines.”

And for Christina J. Colclough of UNI Global Union it means making sure jobs created are rewarding and have social protection. “I think we should stop talking about jobs in the sense that digital tech creates x millions of jobs if they’re underpaid jobs,” she said. “What I do want to say is that when nothing is for sure, everything is possible.”

That includes major transformation. Bertelsmann’s Steven Moran explained how the company is embracing digital after nearly two centuries of publishing. “My job is to make sure we stick around for at least another 190 years,” he said. “Part of my responsibility is to build skills across countries and industries. We need to lower the barriers on all things digital.” That means shifting the mindset from ink and paper to a fully mobile product.

Debating Europe: Digital Transformation – New Skills for Jobs and Growth

Finally, we heard an inspiring voice from Africa, where a whole continent is going mobile first. Tele Aina Williams Was one of the first people in Nigeria to attend Google’s digital skills training a year and a half ago. She set up Digital Republic in Lagos and advises businesses on Digital “Only a small number of people in Nigeria have ever opened a laptop, it’s all focused on mobile,” she said. With 189 million people, 157 million mobile subscriptions and increasingly reliable mobile networks, that’s “a lot of opportunity” she concluded.

We at Google want to say Jisie ike, to Tele and the new generation of mobile entrepreneurs. With apps making life easier for millions of smartphone users and billions of new internet users set to come online in the next few years, there’s never been a better time to get creative with tech. We’d like to thank our partners and speakers for making this exciting event happen.

March 31st 2017 Uncategorized

Google Search Snippets Showing “Tags”

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I think I found something new myself that Google is testing or maybe have launched in the mobile search results snippets. A new line called “tags.” I can’t click on them but they show above the description/snippet block and below the title and breadcrumb URL.

Here is a photo, same as what I posted in the other test I posted a few minutes ago:

I can’t click on the word “tags” nor can I click on any of the words after the tag section.

I assume these tags make up sections or something else based on the page they link to but why show them if they have no clickable function?

Do you guys see it?

Forum discussion at Google+.

March 31st 2017 Uncategorized

Google Tests Breadcrumbs At Top Of Search Results Snippets

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Yet another Google user interface test to add to our list. Google is testing placing the breadcrumb/URL at the top of the snippet, above the title and above the description.

Google has tested this and similar user interfaces like this before but now folks are seeing it again.

Paul Shaprio notified me of this and posted it on Twitter yesterday.

Here is a side by side showing on the left what most people see and on the right is the test showing the breadcrumb URL at the top:

I don’t think it matters much either way.

Forum discussion at Twitter.

March 31st 2017 Uncategorized

Meet Gary Illyes Of Google In Boston Next Week

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google boston

Gary Illyes, the Googler we cite here way too often, is going to be in Boston part of next week. He posted on Twitter that he is open to chatting with folks about “internet things” over coffee, lunch and/or dinner.

So if you are in town, hit him up by replying to his tweet.

I believe he is there in part to speak at the Stone Temple Conference but he probably has some Google offices to visit while he is there.

So if you want to unlock all the secrets of Google – speak to Gary. Okay, maybe I exaggerating a bit but Gary is a fun guy to talk to, even if he won’t divulge Google secrets.

Forum discussion at Twitter.

March 31st 2017 Uncategorized

The Google Nooooooodle Cafe

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The Google Nooooooodle Cafe

March 31st 2017 Uncategorized

Why the ANA Growth Manifesto Should be Tattooed on Every Marketer’s Arm

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Every hero needs a villain. The Association of National Advertisers has made it clear with a new manifesto that, for CMOs, the enemy is the ongoing lack of sales growth. Coupled with rising marketing spending, the industry is looking at a clear and present danger.

Revenue growth is the mother of all issues, one that the entire industry must unite to solve. The CMO community is on board. Now it’s critical that agency leaders, who are convening next week for the annual 4A’s conference, follow suit. The same can be said for publishers, platforms and ad-tech companies.

Earlier this month at its annual Media Conference, the ANA formally threw down the gauntlet with a blistering 1,300-word manifesto that’s a must-read. The document, the ANA says, has the input of thousands of CMOs, the blessing of the ANA’s board of directors and its chairman, P&G Chief Brand Officer Marc Pritchard.

Continue reading at AdAge.com

March 31st 2017 Uncategorized

Did JPMorgan Chase Just Start A Digital Advertising Revolution?

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JPMorgan Chase had a bold idea: Spurred by word that one of its ads had appeared on a website called Hillary 4 Prison, it would slash the number of sites where it advertises to 5,000 from some 400,000. To its surprise, the early going has brought no significant hit to effectiveness and no hike in prices.

Its experiment, first reported Thursday by the New York Times, intensifies the spotlight on what many marketers consider a defective system for buying and selling digital advertising. Procter & Gamble, the world’s biggest advertiser, has been threatening to stop spending money with ad tech firms and publishers that don’t live up to its standards. Marketers are in revolt against YouTube after finding out that their ads were underwriting offensive video.

Now the experience of JPMorgan Chase suggests that advertisers can find consumers at a good price even without using ad tech to pull together the farthest, and sometimes least known, reaches of the web.

Continue reading at AdAge.com

March 31st 2017 Uncategorized