MSNBC Hosts Call Trump’s Bleeding Facelift Attack a Fascinating Lie

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MSNBC host Mika Brzezinski and her co-host said Friday that President Donald Trump lied when he said they tried to join him at Mar-a-Lago last winter while Brzezinski “was bleeding badly from a face-lift.”

Trump’s attack on the hosts Thursday was his latest skirmish with the media and sparked outrage among Republican lawmakers who said he was behaving beneath the dignity of his office and distracting from their legislative agenda, including repealing Obamacare and cutting taxes.

Brzezinski and co-host Joe Scarborough said in a Washington Post op-ed it was “false” they asked to join Trump at his Florida resort three nights in a row around New Year’s Eve, “laughable” that Trump says he refused to see them, and “a lie” that Brzezinski was badly bleeding from the cosmetic surgery Trump claimed.

Continue reading at AdAge.com

June 30th 2017 Uncategorized

Search in Pics: Old Google trailer, Google Dance Tokyo shirt & really clean Google server room

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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Really big Google beach chair and beach ball: Source: Instagram Old fashion…

Please visit Search Engine Land for the full article.

June 30th 2017 Uncategorized

Adding JSON-LD structured data with Google Tag Manager

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You’ve probably heard us talk a lot about structured data, Schema.org and JSON-LD. Schema structured data on your site can result in highlighted search results. In this article, we’ll show you how to implement structured data using the JSON-LD Schema.org markup on the pages of your site. Here, we’ll take a closer look at how to implement structured data with Google Tag Manager.

Increase chances of Google showing rich snippets of your site in the search results: learn how to add structured data with our training on structured data and SEO

Want rich snippets for your site? Try our Structured data training »

Structured data training$ 149 – Buy now » Info

Structured data with Google Tag Manager

Google Tag Manager is a tool that can take your marketing to the next level without the need of a developer. It’s a tool that can easily add scripts or pieces of code to a page. There are several advantages to using Tag Manager to implement structured data.

For one, you can generate tags, triggers, and variables, which means that you can apply the same code again and again on different pages. For instance, if you have loads of recipes, you can create a tag with the variable “preparation time”, so the preparation time of every recipe will be taken from a recipe page. This means you won’t have to add the preparation time manually to the code of every single page. In the end, this will save you a lot of work.

In addition, Tag Manager features a preview mode, which allows you to check whether you successfully implemented your data immediately. Read the post Google Tag Manager: An Introduction to get started.

How Google Tag Manager works

First, you need to know about three important elements: Variables, Triggers and Tags. You can find these elements on the left-hand side of your workspace. A workspace is a place where you work on creating and adding pieces of code to your pages.

google tag manager structured data workspace

Tags

A tag is a piece of code that can be fired on a page of your website. You can put many things in a tag. For instance, you can add the Google Analytics tracking code in a tag. This tag will enable Google Analytics to track your website. Similarly, you can put your structured data code in a tag. In other words: a tag contains information as to what you want to add to a page.

Triggers

Tags only work when there’s a trigger attached. You need a way of telling Google Tag Manager under which condition a tag must be used, or fired, as we call it. If you have a structured data tag, the trigger tells Tag Manager on which pages to fire that tag. This is because it’s possible that not all your pages need a recipe structured data markup, for instance. Simply put, a trigger tells Tag Manager: “Please fire this tag on these pages, but not on these pages”.

Variables

Variables serve two functions. Firstly, triggers need variables to know whether or not to fire. Suppose Tag Manager runs on your page. If the value of the variable meets the conditions you set, the trigger will fire. This, in turn, allows the tag to work. Secondly, the variable provides Google Tag Manager with variable information. This means that the information can be different in different contexts. A Date Published, for example, will be different for every eBook you publish. If the trigger fires, Google Tag Manager will then fetch the specific value from the specific page it visits.

An example of a variable is the URL of a page, but you can use any element of a page as a variable. It could be an ‘Add to cart’ button, or the H1 of a page, for example. The most commonly used variables are predefined in Google Tag Manager. But things like buttons or the H1 are variables you have to define yourself. With variables, you can edit your code in such a way that it will take elements from the current page to use in a tag.

Adding JSON-LD to your site step by step

We’re going to guide you through implementing structured data on your pages. We’ll take the Schema.org type Course as an example. As stated, we’ll use JSON-LD markup. There are five steps to take:

  1. Make structured data
  2. Create tags and triggers
  3. Create variables
  4. Trigger your code
  5. Validate and publish

Step 1: Creating the structured data code

Produce structured data JSON-LD code, either by hand or by using Google’s Markup Helper. In this example, we’re using Course markup, which looks like this:

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "Course",
  "name": "Site structure training",
  "description": "Learn how to create site structure for your site that makes Google understand your site and makes visitors go where they need to be",
  "provider": {
    "@type": "Organization",
    "name": "Yoast",
    "sameAs": "https://yoast.com/"
  },
      "offers": {
        "@type": "Offer",
        "price": "99",
        "priceCurrency": "USD"
  }
}
</script>

After you’ve created your markup, you have to get it ready for Google Tag Manager with Yoast’s JSON-LD Script Helper tool. Paste your code and hit Submit. The tool will create a piece of code you can use in Google Tag Manager. Copy it. You’ll need it for your new tag.

Step 2: Creating tags in Tag Manager

You’re ready to make your tags and triggers. Follow the steps below:

  • Make a new tag and give it a name (Site structure training, for instance)
  • Click Tag Configuration and choose tag type: Custom HTML
  • Paste code from the script helper tool
  • Check Support document.write
  • Hit Save

google tag manager structured data tag configuration

Step 3: Creating triggers

You need to add a trigger, so it knows when to fire the tag. You can do this on the same screen you see in the screenshot above, or directly from the Triggers screen in the Workspace. Click on the Triggering space in your new tag and choose the correct Page View. Hit Save. Your snippet is now implemented as is (see below for working with variables).

If there are no triggers yet, you can add them on the same screen. If you want a trigger to a specific page, you can copy the relevant piece of the URL and add it to a new trigger. So if you only want to trigger a tag on this page: https://yoast.com/academy/course/site-structure-training/, you need to copy the part /academy/course/site-structure-training/.

Hit the New or + button to add a new trigger. Give it a name and click on Trigger Configuration. Choose Page View from the list of trigger types and click on Some Page Views. You can now choose when the tag should trigger and which conditions should be met before it’s possible. In our case, we want to trigger the tag on https://yoast.com/academy/course/site-structure-training/. That’s why we’ll choose Page Path and Equals from the dropdown, and paste the URL into the empty box.

google tag manager structured data trigger configuration

Step 4: Creating variables

Variables make it much easier to implement the same structured data on many different sites. The variables can be found on the left-hand side of the workspace as well. You’ll see all predefined variables. There’s also an option for user-defined variables. To create a variable, click on New. After that, take the following steps:

  • Name the variable
  • Click on Variable Configuration
  • Choose Variable type
  • In this example: DOM Element

The fourth step depends on the type of tag or trigger you want to create. In this example, we’ll use a DOM Element. A DOM Element is a piece of your page, like a DIV, HTML and BODY. In this example, the DOM Element is the H1, which is the most important heading of the page.

Once you’ve clicked on the DOM Element, you need to choose which method you want to use to select a page element with. In this case, we’ll use a CSS Selector. By simply entering h1 into the Element Selector, you’ve created a variable that takes the H1 of a page.

If you want to use the meta description of a page, enter meta[name=”description”] and that variable will add the meta description of your pages.

google tag manager structured data variable configuration

Once you’ve created these variables, you can use them in your tags.

google tag manager structured data meta description

As you can see, you can use the H1 variable for the “name” and Meta description variable for the “description”. Now, the Course Schema.org markup sends the right name and description to Google.

Variables make this method of implementing structured data flexible and scalable. This way, you produce code that can be used in many places, without having to add it manually or change it for every instance. You only have to set up the tags once.

Want rich snippets for your site? Try our Structured data training »

Structured data training$ 149 – Buy now » Info

Step 5: Test, saving and publishing

You’re ready to test your code. Tag Manager has a Preview mode that lets you test code before you publish it on a live site. Go to your Workspace to activate that mode.

In your browser, go to the page you’re implementing structured data on and refresh. You’ll see the Preview tab appear and this should show you the tags that fired. If you want to know more, you can go to the Window Loaded screen to see if your variables were executed properly. If all is well, your H1 variable should now show the same value that’s visible on the site (the title). Always test your code before publishing!

google tag manager structured data preview

If all the information displayed on this screen is correct, you can publish your tag. If there are still some flaws, go through the steps again.

To publish your tag, hit the Submit button you see at the top right. Give your version a descriptive name and press Publish. Once you’ve published your structured data tag, go to the Structured Data Testing Tool and enter the URL of the page that should now contain structured data. With this tool you can check if the structured data is implemented correctly:

google tag manager structured data end result

See no errors and warnings? Well done! If you do see errors, dive in more deeply and read what Google has to say about it.

Want to learn more about structured data? Try our brand new Structured data course!

Read on: ‘Structured data with Schema.org and JSON-LD: the ultimate guide’ »

June 30th 2017 Uncategorized

Psycho-Social Seduction: 5 Triggers for Consumer Persuasion

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For decades, marketers have relied largely on demographic and behavior data to craft and target messages, using age, location, income, past purchases, and so on to help deliver the right message at the right time. But today, we have a new data set that could greatly improve our ability to do just that: psychometrics.

If the word is new to you, you’re not alone. Psychometrics refers to a set of tools that measure personality traits. Over the years, psychologists have developed many such frameworks. You’ve probably heard of Meyers Briggs Type Indicator, or MBTI. Another, called OCEAN, or The Big Five, quantifies five dimensions of personality: openness to experience, conscientiousness, extraversion, agreeableness and neuroticism. To see how OCEAN can work in a marketing context, let’s look at each dimension briefly:

Openness to experience. People who are open to experience display a lot of creativity and curiosity. If you score too high on this measure, you could lack focus or display risky behaviors. Score low, and you’re probably close-minded and pragmatic.

Continue reading at AdAge.com

June 30th 2017 Uncategorized

Video Rant of the Week: Leave CNN — And MSNBC — Alone!

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So here’s what we know: CNN screwed up. Last Thursday it ran a story on its website that linked hedge-fund manager Anthony Scaramucci — a Trump confidant — to a Russian investment fund.

It ran a story it didn’t fully stand behind, quickly pulled it, immediately apologized, heads promptly rolled, and the network announced stringent new internal reviews of Trump-Russia reporting.

But never mind — cue the pile-on!

Continue reading at AdAge.com

June 30th 2017 Uncategorized

Digital Marketing News: Content Is Still King, Purchases from Email, B2B Tech Influencer Marketing

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Here Are 7 Reasons Why Content is Still King in 2017 [Infographic]
The way content marketing draws attention and helps build genuine relationships with the audience is what sets it apart from other marketing tactics. Smart marketers are using content marketing to approach their target audience in a more subtle way to ensure the customer needs are met while building brand credibility and trust. (Social Media Today)

What Influences Consumers to Purchase From Marketing Emails?
A recent survey conducted of 1,004 consumers who have received marketing emails in the past year reports how the different generations are influenced in their purchase decisions. Consumers are most influenced to make purchases from marketing emails by sales/discounts and brand reputation. (MarketingProfs)

The Rise of Influencer Marketing in B2B Technology
B2B marketing has definitely shifted with new challenges when it comes to influencer marketing in enterprise technology. To better understand these shifts and get actionable solutions, 10 industry experts have weighed in about implementing and scaling influencer marketing. (TraackrClick here for the Influence 2.0 study from today’s video!

See How You Stack Up With Inline Competitive Metrics
Six new metrics are available at the campaign, ad group and keyword levels in the main UI and Reports tab in Bing Ads. You can also access these reports via the Bing Ads API. Advertisers can now see how their campaigns, Ad groups and keywords stack up against the competition. (Bing Ads Blog)

Google to Stop Using Information in Gmail to Target Personalized Ads
Google announced that the enterprise version of Gmail and the consumer version will more closely align later this year. Both enterprise and consumer versions of Gmail will not be used to target personalized ads. The ads shown will be based on a user’s settings, including the option to disable personalized ads altogether. (Search Engine Journal)

New Ways to Protect Your Pinterest Account
Pinterest is rolling out a two-factor authentication to everyone in the next few weeks to add security by requiring a verification code every time you log in. You can receive the code via text message, or for added security, download Twilio’s Authy app. If the two-factor authentication is enabled, it works across your entire account on all devices. (Pinterest Blog)

Adobe Is Launching AI-Powered Voice Analytics
Adobe is adding voice analytics to the Adobe Analytics Cloud which will help people better understand how media is consumed via voice-enabled devices. You can track voice usage by intent and add specific parameters and a brand can measure top-of-funnel metrics, as well as trends and patterns at scale over time. (AdWeek)

Messenger Just Added More Fun to Your Video Chats
Facebook Messenger has added new features to video chats. You can now use animated reactions, filters, masks and effects. You can also take pictures of your one-on-one and group video chats and share them with your friends. (Facebook Newsroom)

What were your top digital marketing news stories this week?

We’ll be back next week with more top digital marketing news. For more news and expert insights, follow @toprank on Twitter!

The post Digital Marketing News: Content Is Still King, Purchases from Email, B2B Tech Influencer Marketing appeared first on Online Marketing Blog – TopRank®.

June 30th 2017 Online Marketing

Facebook Reaches a New Milestone — Two Billion Users!

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Facebook has surpassed the two billion-user milestone, doubling its number of monthly active users in five years. The social media giant reached one billion monthly active users in October 2012, a few months after the company went public.

Facebook’s new milestone makes its user base larger than the population of any single country. In fact, its users represent more than a quarter of the world’s 7.5 billion people.

“As of this morning, the Facebook community is now officially 2 billion people!” CEO Mark Zuckerberg wrote in a Facebook post.

This new milestone marks Facebook’s growth from a college curiosity, which Zuckerberg started in 2004 in his dorm room, to the world’s largest social media network. In March, the Menlo Park-based company’s quarterly financial results reported that it had reached 1.94 billion monthly active users, a growth of 17 percent from a year earlier.

Each day, more than 800 million people “Like” something on the site. To celebrate the occasion, Facebook will start rolling out new features over the coming days that users will gain access to.

One of these features is Good Adds Up, a personalized video, featuring “inspiring stories of people using Facebook to bring communities together.” Another is Celebrating The Good People Do. “After someone reacts to a friend’s post with Love, wishes someone happy birthday or creates a group, they will see a message in News Feed thanking them,” says the site.

While Facebook has been making it a mission to get people to join more groups and communities on the site, Zuckerberg intends to raise that figure to a billion. According to him, 100 million users are currently part of “meaningful communities.”

Facebook defines an active user as a registered user who has logged in and visited Facebook through its website or mobile application, or used its Messenger program in the past 30 days. It does not, however, include users of the Instagram or WhatsApp networks but not Facebook. According to an estimate from last year, duplicate accounts may have represented some six percent of its worldwide user base.

Facebook has a bigger user population than other similar companies combined. In April, Twitter reported its monthly active users at 328 million. Snapchat estimated it had 166 million daily users by the end of the first quarter. WeChat, a service widely used in China, said in May that it had 938 million monthly active users in the first quarter.

Facebook has gained popularity outside the United States, Canada, and Europe. Those regions accounted for 38 percent of users three years ago, compared with about 30 percent in the first quarter of this year.

The company has rolled out optimized versions of its mobile applications, which use fewer data to increase usage rates in developing nations. It has also been developing solar-powered drones that aim to extend internet connectivity around the planet.

Due to the appeal of its massive user base, the social media site has been able to increase its number of advertisers annually, offering highly targeted marketing features based on data collected from its users. Facebook now claims to have over five million advertisers using its platform since the end of the last quarter.

The post Facebook Reaches a New Milestone — Two Billion Users! appeared first on WebProNews.

June 30th 2017 Facebook, Social Media

Two confusions

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Those things you’re bad at? You’re not nearly as bad at them as you fear.

And those things you’re great at? Probably not nearly as good as you hope.

We beat ourselves up a lot, but often focus on the wrong areas, avoiding the soft spots and doubling down on the places where we are well armored.

Mirrors are a fairly new invention. For millennia, we had little idea what we looked like. And only in the last two generations have people had any clue about what they sounded like. Today, even though we’re surrounded by sound, video and light reflecting on us, not to mention comments and the social media maelstrom, we’re still quite bad at self-judgment.

You’re better than you think you are.

       
June 30th 2017 Uncategorized

Agency Brief: Where Is Everybody?

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Is there anyone out there reading this? It’s hard to tell, because the agency world is pretty much closed for business. Apparently you’re all still sleeping off your Cannes hangovers and prepping for the Fourth of July, when Americans celebrate their country’s independence with top 100 countdowns and $1,776 discounts on Toyotas. No one even seems to be busy churning out those stirring local “Be a patriot, buy a dining room set!” spots.

Those of you who are working seem to be solely focused on sending out press releases telling us that you won a Grand Prix at Cannes or a Gold, or many of them. Quit it. We know.

We ourselves are very busy, getting ready for our Small Agency Conference in Awards in Nashville July 18-19 — buy your tickets here– but in the meantime we managed to dig up a few news nuggets for this Agency Brief.

Continue reading at AdAge.com

June 30th 2017 Uncategorized

McCann Melbourne wins three-year creative services contract with WorkSafe Victoria

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WorkSafe_RGB300ppi_LOGO.jpgMcCann Melbourne has secured a three-year contract to provide creative services for WorkSafe Victoria.

The agency won the contract following an open market, two-stage tender process which began late last year. The new contract will begin on 1 July 2017.

WorkSafe’s executive director of external affairs, Linda Timothy,
congratulated McCann on its success: “McCann has enormous experience and
delivered an outstanding proposal. We are confident that, together, we
can create new ways to drive home the workplace safety message.”

McCann will be WorkSafe’s primary advertising agency until 2020, under a non-exclusive contract arrangement.  

McCann
managing director Adrian Mills said the agency was excited about the
WorkSafe partnership and the challenges that lay ahead.

Says
Mills: “In Victoria, WorkSafe and the idea of workplace safety are
evolving. With evolution comes an opportunity to make an even greater
contribution through use of brand and communication.

“We deeply
appreciate the opportunity to partner with the WorkSafe team on this
journey and the responsibility that carries. We couldn’t be more
excited.”

Dr Timothy said a wide range of agencies had responded
to the initial EOI, and a short list of selected agencies had impressed
WorkSafe with the strength of their presentations during the pitch
process.

Dr Timothy paid tribute to the work of the Shannon
Company and whiteGREY, which had worked closely with WorkSafe
under its previous creative services arrangements.

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June 30th 2017 Uncategorized