Carlton Dry launches ‘The Underthink Tank’ in latest campaign via Clemenger BBDO, Melbourne

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Screen Shot 2017-07-31 at 12.29.00 pm.jpgCarlton Dry has launched ‘The Underthink Tank’ – part of its latest campaign via Clemenger BBDO, Melbourne.

The campaign encourages Aussies to ‘underthink it’ when it comes to decision making. The ‘Underthink Tank’ combats those hard decisions like what food to order, how one should greet a mate and if you can outfit-repeat or not.


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July 31st 2017 Uncategorized

Armchair Productions director Stefan Wernik launches new Wonnarua Map creative project

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Water Monster_02 (1).jpgArmchair Productions director Stefan Wernik has recently finished work on the Wonnarua Map project. The project involves a Google Earth style map which can be panned and scrolled with overlays that show tribal groups, language groups and animation that tell local stories or legends.

The tribal boundaries of indigenous cultures in the Hunter region of NSW were never well documented. The interactive map is a collection of the attempts to record this information over the past two hundred years and present it in an elegant way.


Water Monster_01 (1).jpgAs well as interactive overlaid information, local stories are linked to
Icons on the map, which when clicked show additional material and
animations. Wernik worked with Victor Perry, primary consultant, JunburraIsis River_01 (1).jpg
Aboriginal Consultancy Services to get the design and information
correct. Perry provided the historical and cultural information, some
of which is collected in one place and visualised in the Map for the
first time.Isis River_02 (1).jpg

For the animations the jumping off point for the
character design, colour palette and backgrounds was art from the area
provided by Victor. The elongated bodies and long limbed silhouettes
seen in many of these paintings was reflected in the character design.
The earthy palette used in much of the rock art is incorporated in the
overall look.

The animation itself is a combination of 3D and
2D. Much of the backgrounds are matte paintings with addedBurning Mountain_01 (1).jpg 2D animation.
The aboriginal characters are 3D but given a flat 2D treatment. It was
decided to animate to the creatures in a hand drawn way to give them an
other worldly feel. Effects animation was also hand drawn with
everything graded and composited in After Effects.

Says Wernik: “We’reBurning Mountain_02 (1).jpg very
proud to have worked with Victor on such a interesting project. The team
worked hard to create a way of showing the information in an elegant
and interesting way. The combination of a interactive map and animation
does just that, it really brings these stories alive. The interactive
area, is definitely something we’re expanding into with future projects.”

View more of Armchair Productions award winning work here.

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July 31st 2017 Uncategorized

Glue Society fellow Alice Cogin one of three winners of global Jameson Short Film comp

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AliceCogin.jpgThis weekend, Hollywood producer, Dana Brunetti (The Social Network, House of Cards, Captain Phillips) announced the winners of his Jameson First Shot competition.

From thousands of entries from all around the world, three winners were selected – and they include Glue Society fellow, Alice Cogin from Australia.

Ollie Wolf from London, Jason Manella from Ontario, and Alice will all
be flown to L.A. to shoot their original short ideas, each 15 minutes,
with a full Hollywood crew over the next three weeks. The final three
short films will premiere at a November gala in the USA.

As in previous years, a Hollywood star is chosen to appear in each of the three films.

year Dominic West (The Wire, The Affair, Appropriate Adult) will
feature in each of the short films, which he and Brunetti chose from
thousands of entries from around the world.

Says Brunetti: “I’ve
been involved in Jameson First Shot since the beginning and I’m always
amazed at the quality of the scripts that we have the opportunity to
read. I’ve been proud of every one of the 15 films that we’ve made, and I
can’t wait to get started on the next three — the scripts from Ollie,
Alice and Jason are incredible.”

Says West: “I think that the
people that have been involved in Jameson First Shot speaks volumes for
how necessary a platform like this is. Each of their stories are going
to challenge me, as they’ve created characters that are very different
to any that I’ve played before.”

Cogin has been part of the Glue
Society fellowship programme for the past nine months – and will be
formally joining the creative collective in September.

View the winner announcement.

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July 31st 2017 Uncategorized

Luscious extends offering to include VR and AR; unveils VR project for Waltzing Matilda Centre

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VR_1 (1).jpgLuscious has expanded its creative and production offering with the capability to produce virtual reality and augmented reality experiences.

Recently, the company delivered a VR project for the ‘Waltzing Matilda Centre’ in Winton, as the museum undergoes a rebuild, whereby the technology was used to bring the prototype of the exhibition space to life. This helped curatorial clients not just visualize, but experience the final space before commencing construction.
VR_2 (1).jpgThe project was facilitated by creative producer, Jeff Jaffers, and head
VR specialist, Dylan Neill, who brings 20 years of experience creating
visual effects for Hollywood films and high end TV commercials into the
realm of VR and interactive development.

As well as installation
VR_3 (1).jpgand activation projects, Luscious has a number of VR films in
development. They look forward to exploring the potential of the
technology by helping brands create more meaningful, immersive

For any new business enquiries please contact

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July 31st 2017 Uncategorized

Survivor’s Lee Carseldine stars in new Holden Trailblazer campaign via TEN, MCN and Carat

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Holden Trailblazer (1).jpgHolden has extended its successful partnership of Network Ten’s Australian Survivor for a second season, with last season’s runner-up and fan favourite Lee Carseldine fronting the campaign via TEN, Multi Channel Network and Carat Connect.

The partnership with TEN and Multi Channel Network kicked off with an integrated TVC produced by Ten’s Commercial Integration team. The TVC features ex-professional cricketer, Lee, at the wheel of popular SUV, the Holden Trailblazer. It will follow him on various adventures in his day to day life off the island, from keeping up his post-cricket fitness routine to road tripping with his ‘tribe’.

As part of the partnership, Holden has also shipped a Holden Trailblazer to Samoa to take part in the filming of the season.

Nancy Del Monaco, senior manager of media and brand partnerships,
Holden: “Australian Survivor is a fantastic platform through which to
tell the Holden Trailblazer story – it embodies the adventure-seeking
essence of the car, as does our trailblazing campaign ambassador, Lee.
It’s great to be back for a second year and we look forward to an
exciting season.”

The series will launch on July 30, living
across broadcast, online and social media. The integrated partnership
was developed and managed by Carat’s specialist partnership and
integration division, Carat Connect.

Says Natalie Kean, head of
Carat Connect: “It’s incredibly exciting to work with Holden as we
constantly challenge each other to push boundaries – the Australian
Survivor partnership was no exception. It wasn’t without its logistical
challenges, but Holden’s commitment to the cause was commendable. We’ve
collectively delivered a partnership that we’re very proud of, and I am
excited to watch it roll out across the 2017 season.”

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July 31st 2017 Uncategorized

Myer celebrates 100 years with ‘Australia Lives Here’ campaign via Clemenger BBDO, Melbourne

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Screen Shot 2017-07-31 at 9.37.24 am.jpgMyer via Clemenger BBDO Melbourne, has today launched its latest campaign, Australia Lives Here, celebrating Australia’s history as the department store looks to the past by bringing to life the products and experiences that have played integral roles in Australian’s memories.

Throughout its history, shopping at Myer has been a treasured pastime for generations, and today continues to be the chosen destination for many Australians looking for the latest products that will shape our future.


To bring the campaign to life, the retailer has curated a list of 100
items sold by Myer between 1900 and 2000 that have shaped Australian
lives or brought about significant moments of societal change in

From the first vacuum cleaner, to the first
television, the first Prue Acton dress or the original Sony Walkman,
these products will be featured online at and at Myer’s
iconic Bourke Street store from 8 August – 15 September in its largest
celebration of iconic products that have shaped Australian culture to

To complete the campaign, Myer is looking for your help to
locate the remaining 30 items that we are yet to find to complete this
iconic product list. Myer is calling on Australians who have these items
to submit their story at and help complete the exhibition. Anyone who has the original, will be in with a chance to win its 2017

Australians can see
the list and enter via The successful products will be
transported to and showcased at the exhibition as a celebration of
Australian history, with all items and the 2017 equivalents returned to
their owners once the exhibition is finished.

Says Michael Scott, executive general manager brand, marketing and loyalty, Myer: “Every
Australian has a Myer story to share. For my family, it was always a
special occasion heading in to town from country Victoria for a shopping
experience at Myer, and those memories and products have stuck with me
over the years. Through Australia Lives Here, we are keen to hear from
our customers on how these iconic products have played a role in their
lives. This campaign and exhibition celebrates the beautiful stories
that Australians have to share and documents the rich history of our

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July 31st 2017 Uncategorized

South Australia welcomes U.S. burger chain Carl’s Jr. in new spot via Black Sheep Advertising

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Screen Shot 2017-07-31 at 9.10.57 am.jpgUS burger chain Carl’s Jr. has launched in South Australia with a newly launched digital campaign via Black Sheep Advertising.

Launching primarily by digital and social, a short launch video was developed that told the story of the USA coming to SA, but only bringing the good bits.


It uses tantalising appetite photography of the products, mixed with
animation featuring iconic American characters, with a high energy track
laid over the top.

The campaign has launched via social media and has 29k views, 383 reactions and over 400 comments.

Agency: Black Sheep Advertising
Sound: BestFX
Animation: Monkeystack

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July 31st 2017 Uncategorized

UM Australia hires former MediaCom/GroupM’s Fiona Johnston for chief executive officer role

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Danny Fiona (1).jpgIPG Mediabrands Australia has named Fiona Johnston as CEO of UM Australia. Johnston will take over the leadership of UM in a continuation of an international career with senior management positions in executive consulting, media and creative agencies working with world class marketers and brands.
Says Danny Bass, CEO, IPG Mediabrands: “Choosing a new leader for UM at such an important period in the media industry’s evolution is one of the most important appointments I have considered. Fiona is a very rare executive in terms of her experience and achievements. Also, having worked alongside her previously, I am fully aware of Fiona’s expertise and commercial savvy. I am delighted she has agreed to lead UM Australia.”
Johnston is currently founder, executive consultant and coach in the
Australian based business Wild and Safe, working with clients such as
The Coca-Cola Company, eBay, the AFL and other media focused businesses.
Her primary focus has been working with C-suite executives on career
and company transition, leadership and corporate development
Prior to her current consulting business Johnston
was chief marketing and business development officer for MediaCom/GroupM
Australia. She was a key architect and driver of the agency’s growth
and annual business planning and was specifically tasked with business
development from new and existing clients.
Prior to this
Johnston was managing partner with Publicis Mojo/Triangle where she was
hired to lead the integrated business operations with a focus on agency
culture, working efficiency and creativity. She also led the creativity
agency Lowe Hunt & Draft, being attracted from London as general
manager to drive agency innovation, business development and account
management, subsequently growing the business year on year.
to moving to Australia Johnston was a company board director and senior
client ambassador for PepsiCo EMEA international creative agency
Havas/Euro RSCG. She helped lead and reorganise PepsiCo’s international
marketing development for the UK, USA and EMEA and at that time was the
youngest and only female on a board of six. Her remit also included
oversight of 200 employees and a stint running one of the UK’s largest
music festivals, T in the Park.
Says Johnston: “I am incredibly
excited to lead the team at UM. I look forward to supporting some of the
best in class talent and working with a great portfolio of clients and
supporting media owners. It is an interesting time for our industry
where our only constant is change, so navigating change with
intelligence and speed is both a great challenge and opportunity.”
Johnston will be winding down her consultancy work and is set to join UM on October 9.
previous CEO of UM Australia Ross Raeburn took over as CEO of
Mediabrands’ mobile marketing business Ansible earlier this month.
Currently and until Johnston starts at UM in October, Bass is overseeing
UM Australia working closely with the agency’s national management

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July 31st 2017 Uncategorized

Australian commercial radio industry launches new positioning with Radio Alive brand via Joy

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RadioAlive_reverse (1).jpgThe Australian commercial radio industry today unveiled a new brand positioning and identity via Joy, to underline radio’s strength as a dynamic, innovative and multiplatform medium.

The “Radio Alive” brand and logo will be used across the industry to reset perceptions about radio and highlight its broad ever-expanding reach and influence across broadcasting, online, social, mobile apps, podcasting and live events.
Commercial Radio Australia chief executive officer Joan Warner said
creative agency Joy had been appointed to develop the new brand identity
and launch campaign.

Says Warner: “We recognise there’s a need to refresh the way the advertising industry thinks about radio.

are often perceived as a traditional analogue medium, when in reality
radio is, and always has been, highly-adaptive. Radio now brings brands
to life across multiple consumer touch points.”

The new marketing
campaign will be officially launched at the annual conference in
Melbourne on October 13, which has been renamed Radio Alive 2017.

“Radio Alive” platform follows the “Radio. It’s a Love Thing” campaign
that has been running since 2014 and has successfully promoted the
strong emotional connection between radio and its listeners.

new campaign is aimed at increasing advertising revenue for commercial
radio at a time of intense competition from international competitors.

Says Andrew Wynne, principal, Joy: “The Radio Alive brand reflects how radio is alive with talent, ideas and energy.

excited to be working with commercial radio and helping to capture its
unique strengths as a medium that has successfully transformed the way
it connects to audiences in the digital age.”

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July 31st 2017 Uncategorized

Lovehoney launches ‘Bunnies’ TVC in Australia via Brave UK to celebrate National Orgasm Day

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Screen Shot 2017-07-28 at 11.50.19 am.jpgToday is National Orgasm Day, and to celebrate the online sex toy retailer Lovehoney has launched its popular ‘Bunnies’ TVC via London agency Brave, into the Australian market.

The spot first aired in the UK last year.

The UK sex toy retailer is seeking to share its unique brand of sexual happiness to Australian shores, after seeing exponential growth here since setting up a warehouse in Brisbane, facilitating super-fast delivery. Lovehoney is one of the only sex toy retailers to advertise on mainstream television.

In the last year, has clocked up hundreds of thousands
of searches on the site, and by ranking consumer interest in terms of
web traffic and population size, they have calculated that the following
cities are technically the ‘sexiest’ – coming in at number one is
Sydney, followed by Melbourne, then Brisbane. 

Says Helen
Balmer, brand and marketing director, Lovehoney: “The feedback in
the UK on our advertising campaign has been overwhelming. People said
that they found the TV ad exciting, humorous and with an added dose of
playful – the perfect combination to spread our sexual happiness
message. It’s guaranteed to put a smile on your face.  Our research
tells us that the TV ad has been the first port of call to open up the
conversation around sex toys with a partner. We really hope our
customers in Australia enjoy seeing Lovehoney on TV.”

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July 31st 2017 Uncategorized