This Update Could Send You Broke – DMW #52

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Hi guys, you’re not going to want to miss DMW issue #52!

This week in issue #52 of Digital Marketing Weekly we reveal:

  • There’s Now 924 MILLION Reasons Why You Cannot Ignore Video Marketing!
  • Facebook Is Testing A Change To The News Feed That Could Send You Broke!
  • Is Your Best Website Content Hidden From Visitors? Find Out With The Latest Google Update!
  • And we announce the winners of the 2017 Noble Samurai Video Awards!

So watch the video below to catch up on the biggest and most important news that impacts your business, in the fast-moving worlds of Video Marketing, SEO and Social Media!

Cheers,
Wayne

Stay on the pulse of what’s happening in the world of digital marketing, with breaking news delivered to your email every week: http://dmw.to/52-jb

Video made with Content Samurai: http://dmw.to/52-ftb

October 27th 2017 Uncategorized

Facebook’s New Feature Is… Food?! – DMW #51

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Hi guys, DMW issue #51 may leave you hungry!

This week in issue #51 of Digital Marketing Weekly we reveal:

  • Watch Out McDonald’s…Facebook Is Now Delivering Food!
  • Google Is Automatically Spending Up To Twice Your Daily Adwords Budget!
  • And LinkedIn Launches AutoPlay Mobile Video Ads

So watch the video below to catch up on the biggest and most important news that impacts your business, in the fast moving worlds of Video Marketing, SEO and Social Media!

Cheers,
Wayne

Stay on the pulse of what’s happening in the world of digital marketing, with breaking news delivered to your email every week: http://dmw.to/51-jb

Video made with Content Samurai: http://dmw.to/51-ftb

October 20th 2017 Uncategorized

Want Instragrammable Conversions? Leverage Context

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Error 403! Probably not what you want to see when you “actually” engaged with an ad , reviewed the landing page and were motivated enough to click on the call to action.

What went wrong and how to prevent it?

When we work with clients on the Buyer Legends process to plan their customer experience journey, we always start at the end. Let’s look at the reverse chronology of the Sudo.AI Instagram lead capture. We don’t have access to their Personas, but I am going to say they are on the right track by targeting me with their instagram ad.

As their website says:

Sudo helps you build and nurture your business relationships without ever doing data entry again.
  • Track every important relationship
  • Record all your interactions automatically
  • Never forget a follow up

If this speaks to you, you may be one of their target personas.

Reaching the Destination:

The Sudo app needs you to connect your email account to their application so that their artificial intelligence CRM engine can kick in. If this goes wrong like it did for me, you likely will never get to the end goal which is using the application and telling others about the benefits of it.

So how did it it fail, exactly?

 

As you can see from this landing page, the primary calls to action are to “Try with Google” or “Try with Microsoft.” The challenge with this, is that this landing page opened up inside the Instagram app on my phone. When you click on “Try with Google” inside the app it fails to work producing the error message we saw above.

I like how simple this landing page is. However, when we would look at the Pre-Mortem for this part of the reverse chronology, we would have recognized that this piece of the process could break the experience in this customer journey. At this point we would work with the team to suggest several other testable options. We can look at one I would suggest to the Sudo.AI team today.

But before we look at the landing page alternative, let us look at the catalyst, in this case the Instagram ad that persuaded me to click through and break my social browsing experience.

 

 

The ads promise is simple and works well. They could have added to the image that it works with Google and Microsoft email. However, it was good enough that I clicked learn more. I actually do this a lot. I want to see what some of our clients, and other companies are doing to increase their Instagram leads and sales.

How Combin uses Instagram to capture leads for their Desktop software.

Check out how Combin asks people to put in their email address to “Set a Reminder to not forget to download it later.” They understood that they could not continue their customer journey inside the Instagram app since people using it were not on their desktop/laptop.

 

 

So you put in your email address and they let you know to check your email when you are back on your desktop/laptop.

Moments later this email arrives promising you your free access.

Are you looking for Instagrammable conversions? Target your Personas with smart Instagram ads, then use the Buyer Legends process to plan the customer journey using a reverse chronology (start at the end) and plan for all the things that could go wrong (Pre-Mortem) and test as many fixes as you can.

 

The post Want Instragrammable Conversions? Leverage Context appeared first on Bryan Eisenberg & Jeffrey Eisenberg.

October 19th 2017 B2B, Social Media

Big Facebook VR Update – DMW #50

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Hi guys, DMW issue #50 takes you into Virtual Reality!

This week in issue #50 of Digital Marketing Weekly we reveal:

  • Facebook Adds Video Streaming And Custom Objects To Its Virtual Reality Hangout App
  • Bing Launches Dynamic Search Ads Which Promise To Deliver Better Results With Less Effort
  • YouTube Is Testing Automatically Playing Videos In Its Mobile App
  • And we’ll reveal how you can win some amazing prizes to help you make your own video newsletters just like this one!

So watch the video below to catch up on the biggest and most important news that impacts your business, in the fast moving worlds of Video Marketing, SEO and Social Media!

Cheers,
Wayne

Stay on the pulse of what’s happening in the world of digital marketing, with breaking news delivered to your email every week: http://dmw.to/50-jb

Video made with Content Samurai: http://dmw.to/50-ftb

October 13th 2017 Uncategorized

Top Reasons Why Your Business Website Needs A Blog

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It is easier running a business if you can find innovative and effective ways to market your products.

It is no secret that in today’s digital age the best and easiest way to attract new customers is by building and expanding your online presence. If you own a business already, you must have asked yourself if creating a blog would be worth your time, money and effort.

The short answer is yes, absolutely!

Although blogging can take up some of your time, it is a relatively easy and inexpensive way to enhance your marketing efforts, drive more traffic to your online store and establish your brand as an industry leader.

According to some statistics produced by Hubspot, 57% of the businesses that added an active blog to their site reported to have gained more customers. In this same study, 81% of companies say that their blog has been a critical part of their revenue growth.

What exactly are the benefits of a business blog with respect to marketing and revenue?

Drives Traffic To Your Website

Every serious business today has an operating website promoting their products or services. But exactly how often are these pages updated? Blogging helps in adding fresh content.

It is important to constantly update your website, and blogging is the direct solution to this need. Every time you publish a new blog post, it becomes one more indexed page on your website.

The more posts you create, the more pages are indexed, and the more traffic to your site you may get, especially if the posts are diversified and relevant to your business. The more indexed pages you have, the more opportunities to show up in search engine results and drive potential customers to your website.

Blogging tells search engines like Google and Bing that your website is not just a floating boat in the world wide web, but an active Internet property offering valuable content to readers. This signals search engines that your site is active and liked, and that they need to check it often for new content.

Publishing blog posts and articles regularly can also help you get discovered and stay active in social media channels. Every time you write a compelling article and share it in your social accounts, there is a chance your fans share it as well with their friends, potentially making it go viral. This will expose your products or services to a larger audience that can become your next clients down the line.

Blogs Can Convert Into Leads

First, let us define what a lead is.

In online marketing, “lead generation” is the initiation of consumer interest or inquiry for the products and services offered by a business. Leads can be generated by techniques like building a mailing list, collecting emails for a newsletter subscription, online PPC ads and SEO campaigns.

Just as every new blog post is another opportunity to get noticed by the search engines, a new post is also a bridge for you to generate new leads. That is why you can add some call-to-action in your posts, as your posts not only offer free information to the reader, but also the possibility to enter a business transaction or make a purchase.

These calls-to-action are often added to online content as offers for free trial, info webinars, tutorials, e-books, survey or fact sheets. Typically online businesses offer an enticing piece of information in exchange for their readers’ email information, so that they can be added to their emailing list.

You can offer a free ebook in exchange for a visitor’s name and email address. You can then use this information for later marketing campaigns, when you have a new product or if you run a promotion. This will certainly raise interest in your emailing list.

Position Your Business As An Industry Leader

blogger screenPosting well written articles that resonate with your audience shows your are an expert in your field. This can demonstrate your business as an industry leader and gain the trust of many consumers.

Take runnersworld.com as an example. Runnersworld initially started as a “Distance Running News” site and later morphed into an international publication. And because they had established an active blog posting informative articles under diverse categories, they managed to define themselves as one of the leading information go-tos for running athletes.

With the sponsorship they have nowadays, we know this business is very profitable by now, and this is not in small part due to their blogging activity.

Builds Customer Relationship

Blogging is another way for you to improve your relationship with your customers. You can easily update them about promo discounts or anything interesting happening within your company. Consumers like to be informed and will appreciate any informational resource that they can use later on.

Additionally your clients can leave their comments and interact with you at a personal level. This makes it convenient for them to inquire about your published information and possibly ask additional questions about your products that you can respond to directly on the blog.

In conclusion, building a website is not enough. By consistently publishing informative and well written blog posts, you shall establish yourself as an authority in your industry, drive potential customers to your website and develop a stronger consumer-buyer relationship. Hence blogging must be part of your marketing arsenal for a greater success online.

October 4th 2017 Online Marketing, SEO

Reviewing Amazon’s customer experience for their Treasure Truck offer of the day.

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A look at the mobile experience, landing page, call to action, etc. for the #NES release offer.

BTW this is what the Treasure Truck looked like when you arrived:

Amazon Treasure Truck

What other brands would you like to see execute a fun truck experience like this one?

The post Reviewing Amazon’s customer experience for their Treasure Truck offer of the day. appeared first on Bryan Eisenberg & Jeffrey Eisenberg.

October 3rd 2017 Mobile