This Update Could Send You Broke – DMW #52

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Hi guys, you’re not going to want to miss DMW issue #52!

This week in issue #52 of Digital Marketing Weekly we reveal:

  • There’s Now 924 MILLION Reasons Why You Cannot Ignore Video Marketing!
  • Facebook Is Testing A Change To The News Feed That Could Send You Broke!
  • Is Your Best Website Content Hidden From Visitors? Find Out With The Latest Google Update!
  • And we announce the winners of the 2017 Noble Samurai Video Awards!

So watch the video below to catch up on the biggest and most important news that impacts your business, in the fast-moving worlds of Video Marketing, SEO and Social Media!

Cheers,
Wayne

Stay on the pulse of what’s happening in the world of digital marketing, with breaking news delivered to your email every week: http://dmw.to/52-jb

Video made with Content Samurai: http://dmw.to/52-ftb

October 27th 2017 Uncategorized

Facebook’s New Feature Is… Food?! – DMW #51

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Hi guys, DMW issue #51 may leave you hungry!

This week in issue #51 of Digital Marketing Weekly we reveal:

  • Watch Out McDonald’s…Facebook Is Now Delivering Food!
  • Google Is Automatically Spending Up To Twice Your Daily Adwords Budget!
  • And LinkedIn Launches AutoPlay Mobile Video Ads

So watch the video below to catch up on the biggest and most important news that impacts your business, in the fast moving worlds of Video Marketing, SEO and Social Media!

Cheers,
Wayne

Stay on the pulse of what’s happening in the world of digital marketing, with breaking news delivered to your email every week: http://dmw.to/51-jb

Video made with Content Samurai: http://dmw.to/51-ftb

October 20th 2017 Uncategorized

Want Instragrammable Conversions? Leverage Context

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Error 403! Probably not what you want to see when you “actually” engaged with an ad , reviewed the landing page and were motivated enough to click on the call to action.

What went wrong and how to prevent it?

When we work with clients on the Buyer Legends process to plan their customer experience journey, we always start at the end. Let’s look at the reverse chronology of the Sudo.AI Instagram lead capture. We don’t have access to their Personas, but I am going to say they are on the right track by targeting me with their instagram ad.

As their website says:

Sudo helps you build and nurture your business relationships without ever doing data entry again.
  • Track every important relationship
  • Record all your interactions automatically
  • Never forget a follow up

If this speaks to you, you may be one of their target personas.

Reaching the Destination:

The Sudo app needs you to connect your email account to their application so that their artificial intelligence CRM engine can kick in. If this goes wrong like it did for me, you likely will never get to the end goal which is using the application and telling others about the benefits of it.

So how did it it fail, exactly?

 

As you can see from this landing page, the primary calls to action are to “Try with Google” or “Try with Microsoft.” The challenge with this, is that this landing page opened up inside the Instagram app on my phone. When you click on “Try with Google” inside the app it fails to work producing the error message we saw above.

I like how simple this landing page is. However, when we would look at the Pre-Mortem for this part of the reverse chronology, we would have recognized that this piece of the process could break the experience in this customer journey. At this point we would work with the team to suggest several other testable options. We can look at one I would suggest to the Sudo.AI team today.

But before we look at the landing page alternative, let us look at the catalyst, in this case the Instagram ad that persuaded me to click through and break my social browsing experience.

 

 

The ads promise is simple and works well. They could have added to the image that it works with Google and Microsoft email. However, it was good enough that I clicked learn more. I actually do this a lot. I want to see what some of our clients, and other companies are doing to increase their Instagram leads and sales.

How Combin uses Instagram to capture leads for their Desktop software.

Check out how Combin asks people to put in their email address to “Set a Reminder to not forget to download it later.” They understood that they could not continue their customer journey inside the Instagram app since people using it were not on their desktop/laptop.

 

 

So you put in your email address and they let you know to check your email when you are back on your desktop/laptop.

Moments later this email arrives promising you your free access.

Are you looking for Instagrammable conversions? Target your Personas with smart Instagram ads, then use the Buyer Legends process to plan the customer journey using a reverse chronology (start at the end) and plan for all the things that could go wrong (Pre-Mortem) and test as many fixes as you can.

 

The post Want Instragrammable Conversions? Leverage Context appeared first on Bryan Eisenberg & Jeffrey Eisenberg.

October 19th 2017 B2B, Social Media

Big Facebook VR Update – DMW #50

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Hi guys, DMW issue #50 takes you into Virtual Reality!

This week in issue #50 of Digital Marketing Weekly we reveal:

  • Facebook Adds Video Streaming And Custom Objects To Its Virtual Reality Hangout App
  • Bing Launches Dynamic Search Ads Which Promise To Deliver Better Results With Less Effort
  • YouTube Is Testing Automatically Playing Videos In Its Mobile App
  • And we’ll reveal how you can win some amazing prizes to help you make your own video newsletters just like this one!

So watch the video below to catch up on the biggest and most important news that impacts your business, in the fast moving worlds of Video Marketing, SEO and Social Media!

Cheers,
Wayne

Stay on the pulse of what’s happening in the world of digital marketing, with breaking news delivered to your email every week: http://dmw.to/50-jb

Video made with Content Samurai: http://dmw.to/50-ftb

October 13th 2017 Uncategorized

Reviewing Amazon’s customer experience for their Treasure Truck offer of the day.

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A look at the mobile experience, landing page, call to action, etc. for the #NES release offer.

BTW this is what the Treasure Truck looked like when you arrived:

Amazon Treasure Truck

What other brands would you like to see execute a fun truck experience like this one?

The post Reviewing Amazon’s customer experience for their Treasure Truck offer of the day. appeared first on Bryan Eisenberg & Jeffrey Eisenberg.

October 3rd 2017 Mobile