Does it Payless to pay less?

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Do you want to get paid less for any value you bring to your customer?

Obviously not!

Do you prefer to pay more for products than they are actually worth?

Today Payless announce they are closing all their stores.

I want us to step back too late November/December of last year (yes only a couple of months back) and take a look at what we can learn from the PayLess disaster to understand how we need to adapt to stay ahead of our customers.

What do I think is the future of local retail?

Could Amazon offer you 🚘/ride sharing as part of Amazon Prime? Is the battle for brands over private labels really a big issue? I chat about this and more with Tyler Kern on today’s MarketScale podcast.

A short interview by InRiver

I had the privilege to sit down with the wonderful content team at InRiver to discuss revenue blind spots and my upcoming keynote at the InRiver PimPoint Summit on the 4th of April in Malmo Sweden,

The post Does it Payless to pay less? appeared first on Bryan Eisenberg & Jeffrey Eisenberg.

February 28th 2019 Marketing, Social Media

Is Your Blog GDPR Compliant?

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GDPR compliant blog

GDPR, which stands for General Data Protection Regulation, is a law covering data protection and privacy for all individuals within the European Union (EU), the European Economic Area (EEA) and also the export of personal data outside the EU and EEA areas.

Although the GDPR regulation was implemented on May 25th, 2018, I’ve seen many blogs that are NOT GDPR compliant.

My guess is that bloggers outside the EU simply assume that they don’t need to be GDPR compliant.

Those bloggers would be wrong.

GDPR compliance is required of any blog that has visitors from European Union countries.

It doesn’t matter whether or not your blog collects user data or if you sell products on your blog; if your site uses cookies (which it does), you are liable for GDPR.

Here are just some of the ways in which you may be collecting user data that you might not have considered.

  • Visitors are allowed to subscribe to your WordPress blog.
  • Site visitors are allowed to post comments on your WordPress blog.
  • You collect names and email addresses through Aweber or other autoresponder service.
  • Your blog has a forum or bulletin board.
  • Google Analytics has been installed to track traffic and audience behavior.
  • Any type of social media embed, i.e. Facebook, LinkedIn, Twitter, etc.

At the very least, you should be building an email list and tracking visitors to your blog with Google Analytics!

What happens if your site in not GDPR compliant?

Violators of the GDPR may be fined up to €20 million or up to 4% of their annual revenue, whichever is greater.

OK, while it’s unlikely that you’ll be fined €20 million (about $22.66 million US) tomorrow, wouldn’t it put your mind at ease to simply comply and avoid risking a fine?

Moreover, if you comply with GDPR and that compliance to protect visitor data is obvious from the moment a visitor arrives on your website, you’ve established an element of trust right from the outset!

How to make your blog GDPR compliant

To be GDPR compliant, your blog must clearly disclose any data collection and the reasons for that data collection. It must also state how long the data will be retained and if it is shared with third parties outside the EEA.

That might sound difficult to figure out and do, but it’s actually very simple.

First, you’ll need a Privacy Policy page. If you haven’t already created one, WordPress can help you set one up. Just go to Settings > Privacy in your WordPress Administration panel, and at the bottom of the page, you’ll see the following paragraph:

Need help putting together your new Privacy Policy page? Check out our guide for recommendations on what content to include, along with policies suggested by your plugins and theme.

‘Check out our guide’ will be linked to suggested text for your privacy policy.

Next, you’ll want to install and a ‘cookie consent’ plugin. That plugin makes it easy for your visitors to see and accept your blog’s tracking cookies and other terms of use. I installed the GDPR Cookie Consent plugin from my WordPress Administration panel.

To customize the look and links, I went through all the tabs and links in the plugin, changing the message that would show up in the cookie bar, chose the colors I wanted and then linked to my Privacy Policy under “Customize Buttons” and the “Read More Link”.

GDPR Cookie Law Plugin Settings

After doing that, all I did was check the site to make sure the plugin was working properly – which it was!

GDPR cookie bar example

NOTE: Simply installing the plugin won’t necessarily make your blog GDPR compliant but it’s a good step in the right direction. For more information about GDPR compliance, check out the following resources:

Did you find this post informative and useful? If so, please share it with others! If you have a comment, question or suggestion, please leave a comment below!


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February 15th 2019 Uncategorized

Google+ Closing on April 2nd, 2019

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Back in December, Google announced its intention to shut down Google+ (Google Plus).

On February 1st, they sent an email out to consumer (personal) account users notifying them that the service would officially close on April 2nd due to low usage.

Low usage indeed!

While Facebook reports 2.2 billion monthly and 1.4 billion daily active users, it’s estimated that Google Plus had only 2 billion registered users of whom only 395 million were active monthly.

Part of the email from Google about the closure reads as follows:

On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts. Photos and videos from Google+ in your Album Archive and your Google+ pages will also be deleted. You can download and save your content, just make sure to do so before April. Note that photos and videos backed up in Google Photos will not be deleted.

As of February 4th, Google+ users can no longer create pages, communities or events.

Although the process to delete content will take a few months, some content may remain visible through this time.

For those who use the Google+ sign-in button to login to sites and apps, that button will be replaced with a Google sign-in button.

See the full FAQ for more details about the the shutdown.

Anyway, I’m glad I didn’t spend (waste) too much time pursuing the service as a free traffic source… and I hope you didn’t either!

The closure of Google Plus just proves once again that you can’t rely solely upon free services to build an audience and that you must have your own blog to build an affiliate marketing business. 

Check out my list of reputable hosting services recommeded by WordPress.

Comments, questions or suggestions? PLEASE let me know by leaving a comment below!



The post Google+ Closing on April 2nd, 2019 appeared first on ROSALIND GARDNER.

February 7th 2019 Google

WPForms: A Better Contact Form

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I was more than tired of seeing the ‘configuration errors detected’ on my Contact 7 contact form.

It didn’t matter what I did to try and fix the errors, I still got the notification.

Granted, the form actually worked, but the error notice bugged me.

Contact Form 7 Configuration Errors

So, I decided to find a new plugin and the WPForms Contact Form came up second in the search results.

You’ll notice that although the top two plugins both show 1+ million active installations, Contact Form 7 only rates 4 stars with 1,564 ratings, while the WPForms plugin has a 5-star rating with 3,422 ratings.

After installing and activating the WPForms plugin, I scrolled down the page and saw the WPForms Challenge. It promised that I could get the first form created in under 5 minutes.

WPForms Challenge

The first step was to name the form. After calling it “Contact Us”, I hit the ‘Done’ button.

The next step was to select a Template. I chose the Simple Contact Form.

Simple Contact Form

It then gave me the option to add additional fields to my form, which I didn’t need, so I clicked ‘Done’ really quickly during that step.

The notification settings were already correctly installed in the form and all I entered was the Email Subject line – New Entry RG, to indicate that the email was from this blog,

To embed the form, the plugin opened my existing Contact page, where I clicked on ‘Add Form’, selected the ‘Contact Us’ form and then ‘Add Form’.

The screenshot shows that the process took me 3 minutes and 21 seconds.

In reality, I had a working form installed in just over a minute. Creating all the screenshots on this page is what took the bulk of my time.

Anyway, if you’re looking for a nice, easy to install contact form, look no farther than WPForms.






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February 5th 2019 Uncategorized