Best Practices for News coverage with Search

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Having up-to-date information during large, public events is critical, as the landscape changes by the minute. This guide highlights some tools that news publishers can use to create a data rich and engaging experience for their users.

Add Article structured data to AMP pages

Adding Article structured data to your news, blog, and sports article AMP pages can make the content eligible for an enhanced appearance in Google Search results. Enhanced features may include placement in the Top stories carousel, host carousel, and Visual stories. Learn how to mark up your article.
You can now test and validate your AMP article markup in the Rich Results Test tool. Enter your page’s URL or a code snippet, and the Rich Result Test shows the AMP Articles that were found on the page (as well as other rich result types), and any errors or suggestions for your AMP Articles. You can also save the test history and share the test results.
We also recommend that you provide a publication date so that Google can expose this information in Search results, if this information is considered to be useful to the user.

Mark up your live-streaming video content

If you are live-streaming a video during an event, you can be eligible for a LIVE badge by marking your video with BroadcastEvent. We strongly recommend that you use the Indexing API to ensure that your live-streaming video content gets crawled and indexed in a timely way. The Indexing API allows any site owner to directly notify Google when certain types of pages are added or removed. This allows Google to schedule pages for a fresh crawl, which can lead to more relevant user traffic as your content is updated. For websites with many short-lived pages like livestream videos, the Indexing API keeps content fresh in search results. Learn how to get started with the Indexing API.

For AMP pages: Update the cache and use components

Use the following to ensure your AMP content is published and up-to-date the moment news breaks.

Update the cache

When people click an AMP page, the Google AMP Cache automatically requests updates to serve fresh content for the next person once the content has been cached. However, if you want to force an update to the cache in response to a change in the content on the origin domain, you can send an update request to the Google AMP Cache. This is useful if your pages are changing in response to a live news event.

Use news-related AMP components

  • <amp-live-list>: Add live content to your article and have it updated based on a source document. This is a great choice if you just want content to reload easily, without having to set up or configure additional services on your backend. Learn how to implement <amp-live-list>.
  • <amp-script>: Run your own JavaScript inside of AMP pages. This flexibility means that anything you are publishing on your desktop or non-AMP mobile pages, you can bring over to AMP. <amp-script> supports Websockets, interactive SVGs, and more. This allows you to create engaging news pages like election coverage maps, live graphs and polls etc. As a newer feature, the AMP team is actively soliciting feedback on it. If for some reason it doesn’t work for your use case, let us know.

If you have any questions, let us know through the forum or on Twitter.

February 29th 2020 Uncategorized

Newsroom: TikTok to Surpass 50 Million Users in US by 2021

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More than 20% of social users will use TikTok this year February 27, 2020 (New York, NY) – Since launching in the US in 2017, social video app TikTok has [&#8230;]

February 27th 2020 Uncategorized

More & better data export in Search Console

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We have heard users ask for better download capabilities in Search Console loud and clear – so we’re happy to let you know that more and better data is available to export.

You’ll now be able to download the complete information you see in almost all Search Console reports (instead of just specific table views). We believe that this data will be much easier to read outside SC and store it for your future reference (if needed). You’ll find a section at the end of this post describing other ways to use your Search Console data outside the tool.

Enhancement reports and more 

When exporting data from a report, for example AMP status, you’ll now be able to export the data behind the charts, not only the details table (as previously). This means that in addition to the list of issues and their affected pages, you’ll also see a daily breakdown of your pages, their status, and impressions received by them on Google Search results. If you are exporting data from a specific drill-down view, you can see the details describing this view in the exported file.

If you choose Google Sheets or Excel (new!) you’ll get a spreadsheet with two tabs, and if you choose to download as csv, you’ll get a zip file with two csv files.

Here is a sample dataset downloaded from the AMP status report. We changed the titles of the spreadsheet to be descriptive for this post, but the original title includes the domain name, the report, and the date of the export.

Performance report 

When it comes to Performance data, we have two improvements:

  1. You can now download the content of all tabs with one click. This means that you’ll now get the data on Queries, Pages, Countries, Devices, Search appearances and Dates, all together. The download output is the same as explained above, Google sheets or Excel spreadsheet with multiple tabs and csv files compressed in a zip file.
  2. Along with the performance data, you’ll have an extra tab (or csv file) called “Filters”, which shows which filters were applied when the data was exported.

Here is a sample dataset downloaded from the Performance report.

Additional ways to use Search Console data outside the tool

Since we’re talking about exporting data, we thought we’d take the opportunity to talk about other ways you can currently use Search Console data outside the tool. You might want to do this if you have a specific use case that is important to your company, such as joining the data with another dataset, performing an advanced analysis, or visualizing the data in a different way.

There are two options, depending on the data you want and your technical level.

Search Console API

If you have a technical background, or a developer in your company can help you, you might consider using the Search Console API  to view, add, or remove properties and sitemaps, and to run advanced queries for Google Search results data.

We have plenty of documentation on the subject, but here are some links that might be useful to you if you’re starting now:

  1. The Overview and prerequisites guide walks you through the things you should do before writing your first client application. You’ll also find more advanced guides in the sidebar of this section, for example a guide on how to query all your search data.
  2. The reference section provides details on query parameters, usage limits and errors returned by the API.
  3. The API samples provides links to sample code for several programming languages, a great way to get up and running.

Google Data Studio

Google Data Studio is a dashboarding solution that helps you unify data from different data sources, explore it, and tell impactful data stories. The tool provides a Search Console connector to import various metrics and dimensions into your dashboard. This can be valuable if you’d like to see Search Console data side-by-side with data from other tools.

If you’d like to give it a try, you can use this template to visualize your data – click “use template” at the top right corner of the page to connect to your data. To learn more about how to use the report and which insights you might find in it, check this step-by-step guide. If you just want to play with it, here’s a report based on that template with sample data.

 Let us know on Twitter if you have interesting use cases or comments about the new download capabilities, or about using Search Console data in general. And enjoy the enhanced data!

Posted by Sion Schori & Daniel Waisberg, Search Console team

February 26th 2020 Uncategorized

How to showcase your events on Google Search

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It’s officially 2020 and people are starting to make plans for the year ahead. If you produce any type of event, you can help people discover your events with the event search experience on Google. 

Have a concert or hosting a workshop? Event markup allows people to discover your event when they search for “concerts this weekend” or “workshops near me.” People can also discover your event when they search for venues, such as sports stadiums or a local pub. Events may surface in a given venue’s Knowledge Panel to better help people find out what’s happening at that respective location.

Screenshots of clicking on an event in Search
Sample event landing page screenshot

Launching in new regions and languages

We recently launched the event search experience in Germany and Spain, which brings the event search experience on Google to nine countries and regions around the world. For a full list of where the event search experience works, check out the list of available languages and regions.

How to get your events on Google

There are three options to make your events eligible to appear on Google:

  • If you use a third-party website to post events (for example, you post events on ticketing websites or social platforms), check to see if your event publisher is already participating in the event search experience on Google. One way to check is to search for a popular event shown on the platform and see if the event listing is shown. If your event publisher is integrated with Google, continue to post your events on the third-party website.
  • If you use a CMS (for example, WordPress) and you don’t have access to your HTML, check with your CMS to see if there’s a plugin that can add structured data to your site for you. Alternatively, you can use the Data Highlighter to tell Google about your events without editing the HTML of your site.
  • If you’re comfortable editing your HTML, use structured data to directly integrate with Google. You’ll need to edit the HTML of the event pages.

Follow best practices

If you’ve already implemented event structured data, we recommend that you review your structured data to make sure it meets our guidelines. In particular, you should:

  • Make sure you’re including the required and recommended properties that are outlined in our developer guidelines.
  • Make sure your event details are high quality, as defined by our guidelines. For example, use the description field to describe the event itself in more detail instead of repeating attributes such as title, date, location, or highlighting other website functionality.
  • Use the Rich Result Test to test and preview your structured data.

Monitor your performance on Search

You can check how people are interacting with your event postings with Search Console:

Search Console Rich Results report

If you have any questions, please visit the Webmaster Central Help Forum.

February 26th 2020 Uncategorized

Newsroom: US Spotify Listeners Surpassed Pandora Listeners in 2019, Sooner than Expected

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Spotify will gain more than 10 million US listeners in 2020 &#160; February 25, 2020 (New York, NY) &#8211; Pandora is no longer the most popular music streaming service in the [&#8230;]

February 25th 2020 Uncategorized

Newsroom: Target Cracks Top 10 US Ecommerce Ranking

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Amazon’s share of US ecommerce approaches 40% February 24, 2020 (New York, NY) — Target’s increased focus on building its ecommerce business has been paying off. The big-box retailer, which [&#8230;]

February 24th 2020 Uncategorized

Wine Marketing 101: 5 Tips to Sweeten Your Wineries Sales

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by Robert Clough

Marketing a winery and making it stand out in a crowded field is a tough ask.  There are over 10,000 wineries in the United States.

Your marketing needs to be flawless to sell your wines. Read on to learn the top wine marketing tips that you can implement right away to boost your wine sales.

winetrends.jpg

1. Have a Great Story

People are naturally drawn to stories. Stories are the reason why some wineries do so much better than others. People care about where and how the grapes are grown. They care about the people making the wine and the passion behind it.

If you can find what your brand story is, you’ll be able to find a way to break out from the pack of wineries.

2. Don’t Limit Sales Channels and Products

How can people purchase your wine? Is it only available at your physical location? One mistake that wineries make is that they have limited sales channels, which will limit your sales.

You want to have an ecommerce option along with other options. Ecommerce sales have increased for wineries and retail stores over the last year. That upward trend will continue. 

You can pair your amazing wines with other products for purchase, such as wine accessories, branded merchandise, or complementary food products.

3. Leverage SEO

Do you know how people can find your products online? They’ll do a search on Google. You want to be found in those searches

SEO can be complicated because there are so many factors that determine search results. SEO is also changing often, which is why you need to keep up with the latest SEO trends.

4. Use Social Media Wisely

Social media is a great way to build an audience that’s loyal to your brand. There are many creative uses of social media.

For example, you can take a picture of the vineyard every day to show people how your grapes grow. You can take them behind the scenes and show them how your wine is made.

Social media is the tool that you use to tell your story. You can also use social media to demonstrate the end result of your wine – the perfect complement to a meal or gathering. Show people enjoying your wines. That’s what it’s there for!

5. Email Marketing Closes the Loop

You want to make sure that you stay in front of your customers often. Email marketing is a great way to keep your customers in the loop and encourage them to upgrade their purchases.

For example, if you have segmented your list into buyers and non-buyers, you can email the buyers about buying a membership and they receive wines 2-3 times a year.

You can email non-buyers about new releases and encourage them to order before the wines are officially released.

Wine Marketing Tips for More Sales

Wine marketing isn’t that much different from marketing other businesses. You have to understand your target market and have a great story.

You can then focus on tactics like SEO and email marketing to get the word out about your business. Check out this site often for more great SEO tips.

Be sure and visit our small business news site.

February 23rd 2020 Marketing

Imposter Syndrome: What It Is, and How to Overcome It

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The post Imposter Syndrome: What It Is, and How to Overcome It appeared first on ProBlogger.

How to overcome imposter syndrome

This post is based on episode 121 of the ProBlogger podcast.

Today I’m going to talk about imposter syndrome.

Do you ever fear you’re about to be found out? That it’s only a matter of time before everyone realizes you’re not as smart as they thought you were, or that you don’t really know what you’re doing?

I’ve suffered from imposter syndrome quite a bit over the years. And I’m going to share a few occasions when it pretty much paralyzed me.

But I’m also going to share seven different strategies you can use to deal with imposter syndrome, and even have it working for you instead of against you. Starting with…

1. Embrace the positives

If you’re worried about imposter syndrome, it probably means you want to give your best and achieve something.

And that’s a good thing.

No, it doesn’t cure you of imposter syndrome. But it does mean you have standards. You don’t want to just get by. You want to achieve.

And that’s something you need to hang on to. If you didn’t feel like an imposter, you’d probably be content to just fly by the seat of your pants.

2. Set realistic expectations

I’ve been paralyzed by imposter syndrome a few times over the years.

One such time was the World Domination Summit a few years ago, when Chris Guillebeau invited me to talk in front of 4,000 people in Portland, Oregon.

Within seconds of saying yes, imposter syndrome began to sink in. It got so bad at one point that I was waking up in the middle of the night in a cold sweat.

I wrestled with my presentation for months, and at one point almost pulled out. “I’m really sorry, Chris,” I wrote in a draft email. “I know it’s last minute, but I can’t do this”.

Fortunately, I realized a lot of my thoughts were completely unrealistic, and that I’d set unrealistic expectations of both myself and my presentation.

I was picturing my presentation as the peak of my speaking career. A talk that everything else in my life would hang on afterwards. A talk that would change the life of everyone in the room and make me look great.

I was dreaming of perfectionism that was way beyond what was possible. And that perfectionism began to creep into my thinking.

I never sent that email. Instead I flew to Portland and delivered my presentation. And it was one of the best things I’ve ever done.

Perfectionism can be good because it can help you improve. But when you start obsessing about it like I was, you realize you can’t possibly achieve what you’re imagining.

And you start feeling like an imposter.

3. Focus on your audience

One thing that really helped me face my fears and present at that summit was realizing that all of my worries were incredibly selfish. None of them had anything to do with my audience. They were all about me, and how I might be perceived.

And so I started thinking about my audience instead:

  • who they were
  • how they might be feeling
  • what the realities of their life might be
  • how my words might affect their lives.

This was a powerful thing for me. It shifted the focus away from my self-centered, greedy, selfish thinking (that wasn’t helping me anyway), and towards the reason I weas presenting in the first place—the people in the audience.

Whether you’re a blogger, YouTuber, Instagrammer, podcaster or speaker, this is great advice. It’s so easy to think in terms of how our content makes us look.

“How will this make me look?”

“Will I come across okay?”

You really need to challenge those thoughts and start asking yourself, “How will this make my readers feel?” and “How can I change their life in some way?”

4. Be transparent

The only way people can truthfully call you a fraud or a fake is if:

  • you’re trying to be something you’re not
  • you’re hiding some reality of your situation from them.

Cliff Ravenscraft talked a bit about this at Social Media Marketing World. His suggestion was to be as honest as you can when writing your content by revealing things that effectively tell the reader, “This is who I am, this is what I’ve experienced to this point, this is what I’m learning, and these are my hopes, dreams, and goals for the future”.

This particularly relates to people blogging on a topic they don’t feel qualified to write about. People often ask me questions like, “I want to write about accounting, but I’m not qualified as an accountant. Can I legitimately write about it?” And when they do, I almost always tell the story of how I started ProBlogger.

For the first two years of ProBlogger I felt very much like an imposter. I didn’t think I had as much experience as other people, I didn’t think I was technical enough. And while I was on my way to becoming a full-time blogger, I didn’t think I was a great writer.

Instead I thought I’d been lucky enough to be in the right place at the right time. And that it was only a matter of time before people spotted my weaknesses, my insufficiencies, and the gaps in my knowledge.

To combat this, I decided to be very transparent about what I knew.

The first couple of years on ProBlogger was my story more than anything else. I shared what I was trying, what was working for me, and what wasn’t working for me. I pointed out the areas I wasn’t skills at. I shared my own questions, and asked my readers to teach me. I pointed out the failures I’d had and the mistakes I’d made (even the embarrassing ones).

And I admitted when I didn’t know the answer to a question.

If you don’t think you have the qualifications or the answers, just admit it. By doing that, you take away the ammunition people can use against you when they accuse you of being a fake.

5. Own your successes

People who suffer from imposter syndrome often find it hard to internalize and own their successes. Instead they attribute them to external factors such as good timing and good luck.

It’s hard to combat these feelings because often it’s just the way we think. But even being aware of the problem can help, because there are things you can do to shut down that link of thinking.

It’s often about patterns in the way we think and the way we speak. And so we need to break those patterns.

Whenever I’m about to say things like, “I was lucky” or “I was in the right place at the right time”, I change my thinking. Instead of saying, “I was lucky”, I say something like, “I worked hard for that opportunity”, which is much more realistic.

Yes, I was in the right place at the right time when I started blogging. But I’ve worked my butt off every day since. I’ve worked hard for the opportunities I’ve been given.

You need to own your successes, and the work you’ve done to achieve what you’ve achieved.

And when people acknowledge your success or give you positive feedback, you need to own that as well. So instead of explaining away your success, thank them. Don’t deny your success—embrace it.

Of course, there are times when we fail. But let your failures bog you down because they can feed the imposter syndrome. Instead, reframe your failures as learning opportunities. Acknowledge your failures, then use them as springboards to success.

6. Say “Yes” to opportunities that stretch you

This may sound a little counterintuitive. But I’m a big believer in saying “Yes” to things you’re not sure you can do—as long as you’re transparent about it.

The only way to become an expert or the go-to person in your industry or niche is to gather knowledge and put yourself in a position where the rubber hits the road.

If you live in fear of being called a fake but aren’t willing to put yourself in a position where you’ll learn and develop, you’ll never get past it.

You need to leave your comfort zone.

If someone thinks you can do something you’re not sure about, think of the opportunity as a vote of confidence from them. Say “Yes”, and then learn how to do it.

You may need to say, “Yes, I’ll do it. But I’ll need to learn some things along the way” or “Okay. But I may need some support in this area because I don’t have any qualifications”.

But take any opportunity that pulls you out of your comfort zone, because you will grow so much by doing it.

7. Learn to live with it

While I’m no psychologist, I doubt there we will ever eradicate imposter syndrome. Having dealt with it for decades, I’ve come to terms with the fact I just need to deal with it whenever it comes my way.

We need to learn to use imposter syndrome to help us to learn, grow, and achieve great things.

Above all, we need to learn to not let it paralyze us.

If it’s paralyzing you at the moment (which it may well be), I want you to talk about it with someone, and get some accountability around it. It may be a friend, a fellow blogger, or someone who can provide you with professional help.

 

Don’t let imposter syndrome rob the world of what you know, the stories you can tell, or the ways you can make the world a better place.

Instead I want you to tackle it, live with it, learn from it, and put it in its place.

Do you suffer from imposter syndrome? How have you dealt with it? Share your stories in the comments.

The post Imposter Syndrome: What It Is, and How to Overcome It appeared first on ProBlogger.

      

February 13th 2020 Uncategorized

How to Make a Funnel for Marketing Your Product or Service

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by Robert Clough

Think simply posting an ad is enough to generate leads and sales? Nope. You need to take your target consumer on a journey. No, we’re not talking about magic carpet rides. We’re talking about a sales funnel. 

A sales funnel is a series of stages that guide your consumer into taking an action — buying your service or product. Of course, there’s so much more you need to know about sales funnels and how you can craft one for your business. 

Keep reading to learn about how to make a funnel to gain more conversions and leads.

funnel.jpg

How to Make Sales Funnels

While the process of building a sales funnel seems easy, it’s a little more complicated than you think. Here’s a simple breakdown of how you can create your first sales funnel.

Know Your Target Audience

Your audience is the backbone of your sales funnel. Without doing research on them, it’s impossible to tailor your sales funnel to their behaviors. Base your research on the problems they’re seeking solutions for and which social media outlets they use the most.

Generate Traffic

The next step is to bring awareness of your product or service. One way you can do this is through search engine optimization (SEO) tactics. This ensures that your website is visible to your target audience. 

Another way is through social media marketing. Similar to SEO, social media marketing tailors messages for your target audience and brings lets them know that your business exists. These are only a few ways you can generate traffic to your website. 

But just bringing them to your website isn’t enough. Surveys show that 96 percent of website visitors aren’t ready to make a purchase. That’s where the next two steps come into play.

Interest Your Audience

After you’ve brought awareness to your business the next step would be to engage your audience and offer something of value for them. Many businesses like to give away a free product or coupon code during this stage. 

Also, this is the stage where you capture leads. How can you do this? You will offer something in exchange for their email. We’ll talk about the importance of your email list in the next step.

Nurture Your Leads

Now that you’ve got a bunch of email addresses, what do you do now? Produce content to prepare your leads to make a purchase. This is the most critical stage for sales funnels. Studies show that nurtured leads make 47 percent larger purchases than non-nurtured leads. 

During this stage, you want to lead your audience to make a purchase. This is mainly done through email marketing. Create a series of emails that demonstrate the benefits of your product or service and how it solves your target’s problem.

Convert Your Leads

The final stage of the sales funnel is to convert your leads. Now that you’ve communicated the benefits of your product, it’s now time to offer an enticing deal. This could be a coupon code or promotion. 

More Leads and Conversions Are Within Your Reach

The perfect sales funnel takes time to create. It also takes a bit of testing and experimentation. With persistent work, higher conversions are within your reach. Follow our blog for more content on how to make a funnel! 

Be sure and visit our small business news site.

February 12th 2020 Uncategorized

New reports for review snippets in Search Console

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A review snippet is a short excerpt of a review or a rating from a website, usually an average of the combined rating scores from many reviewers. This is one of the most used structured data types on the web, used by millions of web sites for many content types such as Book, Movie, Event, Product and more.

When Google finds valid reviews or ratings markup, we may show a rich result that includes stars and other summary info. This rich result can appear directly on search results or as part of a Google Knowledge panel, as shown in the screenshots below.

Today we are announcing support for review snippets in Google Search Console, including new reports to help you find any issues with your implementation and monitor how this rich result type is improving your performance. You can also use the Rich Results Test to review your existing URLs or debug your markup code before moving it to production.

Review snippet Enhancement report

To help site owners make the most of their reviews, a new review snippet report is now available in Search Console for sites that have implemented reviews or ratings structured data. The report allows you to see errors, warnings, and valid pages for markup implemented on your site.

In addition, if you fix an issue, you can use the report to validate it, which will trigger a process where Google recrawls your affected pages. The report is covering all the content types currently supported as review snippets. Learn more about the Rich result status reports.

Review snippet appearance in Performance report

The Search Console Performance report now allows you to see the performance of your review or rating marked-up pages on Google Search and Discover using the new “Review snippet” search appearance filter.

This means that you can check the impressions, clicks and CTR results of your review snippet pages and check their performance to understand how they are trending for any of the dimensions available. For example you can filter your data to see which queries, pages, countries and devices are bringing your review snippets traffic.

Review snippet in Rich Results Test

After adding Review snippets structured data to your pages, you can test them using the Rich Results Test tool. You can test a code snippet or submit a URL of a page. The test shows any errors or suggestions for your structured data.

These new tools should make it easier to understand how your marked-up review snippet pages perform on Search and to identify and fix review issues.

If you have any questions, check out the Google Webmasters community.

Posted by Tomer Hodadi and Yuval Kurtser, Search Console engineering team

February 11th 2020 Uncategorized