ML 20200629

No Comments »

The post ML 20200629 appeared first on Marketing Land.

Please visit Marketing Land for the full article.

June 30th 2020 Uncategorized

ML 20200630

No Comments »

The post ML 20200630 appeared first on Marketing Land.

Please visit Marketing Land for the full article.

June 30th 2020 Uncategorized

The Best Remedies for Common Headaches

No Comments »

Whether it’s the pulsating pain of a migraine or the behind-the-eyes pressure of sinus congestion, nobody likes a headache. And if you suffer from them, you may need to cycle through a dozen different treatments to find one that works. The thing is, headaches — and their causes — are all different. With that in mind, here are the causes of, and treatments for, the most common types of headaches.

The National Headache Foundation lists 30 different varieties of headache on its Complete Headache Chart, and their causes range from forgetting to eat to simple genetics. Most of us will never (hopefully) experience all 30 types, but a few common types do exist that we’re all prone to. Here’s how to deal with them.

Tension Headaches

Tension headaches are the most common type of headache. They’re accented by mild to moderate pain, tightness and pressure in the forehead or back of the neck. Typically, the pain can be described as “throbbing,” and although these headaches are annoying, they won’t usually ruin your day.


As tension headaches are so common, the causes are pretty widespread. Triggers include anxiety, eye strain, caffeine intake, particular foods, poor rest, bad posture, stress, hunger or just about anything else you can change up in your daily schedule. Tension headaches are also usually the type of headache you end up with after a night drinking alcohol. Essentially, if something is abnormal about your day, whether you had a late lunch or are facing a series of deadlines at work, a tension headache might pop up.


Tension headaches are usually best handled with an over-the-counter painkillers like aspirin or ibuprofen before the pain gets severe. These aren’t cures, but they make the pain go away for a while. In general, your best bet is to rest and relax in a darkened room until the headache goes away. Oddly, a hot pepper may provide some relief. If your headaches occur often enough, your doctor may suggest other solutions. Otherwise, it’s good to find your triggers, minimise them and fight back. If a headache comes from stress, meditation may help. If you’re hungry, eat. If eyestrain is causing you pain, step away from the computer for a while.


Tension headaches are best prevented by tuning your routine to minimise potential triggers. It will take a little trial-and-error to find the exact cause of a tension headache, but if you know they come around when you’re stressed, hungry or tired, you can work on preventing them. Even certain food allergies can trigger a headache.

If you get a headache (or you’re getting them a lot), think back through the day and see what you did differently. If something stands out, it could be your trigger. If you need a little help, an app like Migraine Buddy can make it easier to track your day and root out the causes.

Of course, if alcohol is the cause, there are a few ways of dealing with it. The same goes for those headaches caused by 3D movies, or other types of eyestrain. In fact, if you suspect eyestrain is an issue, it’s also worth checking if you need glasses (or cleaning yours if you’re already wearing some). If your headaches come from bad posture, that can be improved; ergonomically optimising your workspace can help as well.


Migraines are typically described as a moderate to severe pounding pain that can last for between three hours to several days. You can also experience symptoms like sensitivity to light, noise, or odours, as well as nausea and loss of appetite.


According to the Mayo Clinic, the exact causes of migraines are still unclear, though it’s thought genetics and environment can both play a role (for around 80 per cent of migraine sufferers, the problem runs in their family). It’s thought that hormonal changes, stress, unusual sensory stimuli (like weird odours or bright lights), changes in sleep patterns and even a change in the weather can act as potential triggers for a migraine. Your diet can also play a roll in migraines.


Treatments are a mixed bag when it comes to migraines, but doctor-prescribed triptans (like Imitrex, Zomig and Maxalt) are the most commonly effective pain reliever for people when over the counter solutions like Excedrin Migraine don’t work. A quick jolt of caffeine can offer some relief, especially if taken along with an over-the-counter painkiller. If you’re mid-migraine, stretching can also relieve some symptoms. While you’re waiting out the pain, a cold head wrap may provide a little relief.


While migraines may be hereditary, they’re still usually caused by triggers, so use a headache tracking app to identify and avoid them. It’s also thought that light exercises like walking can help prevent migraines; sufferers who practice yoga regularly may also experience less frequent and less intense headaches. A recent Chinese study suggests acupuncture treatments may have preventative effects. While inconclusive, certain remedies like butterbur (a plant extract), magnesium (found in wheat bread, almonds, spinach, and more) and riboflavin (found in cereals, pastas, sauses, and more) may be effective in reducing the frequency of attacks. Getting enough sleep every night is also thought to help decrease the frequency of migraines.

Sinus Headaches

Sinus headaches are characterised by constant pain in the bridge or your nose, around the cheek bones or forehead or a throbbing feeling behind your eyes. Even better, these painful headaches are also usually accompanied by other unpleasant symptoms like ear aches, fever, swelling in the face and a runny nose.


Sinus headaches come about when the sinus gets inflamed, usually from an allergic reaction (that causes sinus congestion) or infection (like a cold or flu). As the sinuses get inflamed, the inflammation causes swelling and increased mucus, and everything gets blocked up.


Treatment of a sinus headache is a tricky business as you need to attack the problem on two different fronts: relieving the pain of the headache itself, and treating the sinus infection. According to WebMD, the best treatment is usually an antibiotic to deal with the infection and antihistamines to help you deal with the symptoms. In the heat of a sinus headache, drinking lots of fluids is key to recovery. A humidifier or salt water nasal spray is often helpful. If you’ve never used a neti pot to flush your sinuses before, it’s probably not a bad idea. Just make sure to use them safely — getting a brain-eating amoeba will definitely cause you more than a headache.


As sinus headaches often stem from two sources, prevention is all about lowering your exposure to both. For allergy related headaches, changing your furnace filter, ditching your carpet, using a dehumidifier, dosing yourself with a nasal spray or even getting allergy shots might help. Certain dietary supplements may also help, including bromelain (found in pineapple stems), and quercetin (found in brewed black or green teal, kale, red onions, and others). Lowering your contact with allegens is key to preventing sinus infections.

Of course, if your sinus infection is due to a cold or flu, then your best bet is to avoid getting sick (which you are no doubt very good at by now). Getting enough sleep, washing your hands (you’re probably not bad at that either) and cutting out cigarettes and alcohol are great ways to prevent illness (also, you know, wear a mask).

As mentioned at the outset, at least 30 different kinds of headaches exist, and all of them with a variety of causes. If headaches are a chronic problem for you, it’s a good idea to visit your doctor. Come prepared to talk about your headache frequency, how long they last, the type of pain you experience along with any associated symptoms), your sleeping habits, and more to help them diagnose the problem.

This article was originally published on February 6, 2013 by Thorin Klosowski and updated on June 30, 2020 by Joel Cunningham. Updates included updating the lede, checking links for accuracy and refreshing dead links throughout, adding additional information on treatments and preventative measures and changing the header photo.

The post The Best Remedies for Common Headaches appeared first on Lifehacker Australia.


Related Stories


June 30th 2020 Uncategorized

How to make an impression amid a sea of COVID-19 brand messages

No Comments »

As healthcare brands moved quickly to position themselves for the COVID-19 pandemic, a few stood out by taking a different approach.

June 30th 2020 Uncategorized

As Uber hunts for a deal, can Postmates leverage an IPO?

No Comments »

It’s been a busy last 24 hours or so for on-demand delivery company Postmates. According to reporting, the company is reviving its IPO plans, possibly selling to Uber, or perhaps looking to go public with the help of a special purpose acquisition vehicle, also known as a SPAC.

For Postmates, a company caught somewhere between DoorDash’s cash-fueled rise and Uber’s ability to lose hundreds of millions on its Uber Eats delivery service every quarter, multiples options are likely welcome.

Postmates first filed to go public in early 2019, but its IPO failed to materialize. The company was also reported to be pursuing a sale in 2019 after it had filed to go public. An M&A exit also failed to appear.

The Exchange is a daily look at startups and the private markets for Extra Crunch subscribers; use code EXCHANGE to get full access and take 25% off your subscription.

But 2020 is very different from 2019. With GrubHub’s bidding war behind us, Uber appears hungry for more volume, and the IPO market is surprisingly hot given the global pandemic. Postmates may have a number of viable options in front of it, instead of a continued grind as a private company.

The IPO market

So what to do?

Despite some blips, if Postmates has managed anything like revenue growth acceleration because people have been staying home and ordering more food and other goods, the company’s IPO story could prove attractive. And if so, the firm could perhaps best what a cash-burning company can afford to part with in an M&A transaction by going public.

Let’s check the tape. It’s a commonly known fact that the public markets have favored technology companies this year, especially software companies. For many venture-backed companies, this is great news. For Postmates, it’s a slightly different equation, as its margins won’t match those of software companies, nor will its revenue recur in a similar fashion.

But, there are IPOs from this year that we can point to featuring companies that also do not feature strong margins or recurring revenue that did great. So, there is an IPO path for venture-backed startups and unicorns to go public even if they are not software entities.


June 30th 2020 Uncategorized

WeWork sells Flatiron School to Carrick Capital Partners

No Comments »

WeWork, the once $47 billion company that was on the brink of a public offering, has been divesting a great number of its assets as it looks to right the course since releasing its S-1, which exposed its expanding costs, among other things, and sent its valuation plummeting.

Today, WeWork is announcing the sale of 100 percent of the equity in Flatiron School to Carrick Capital Partners, an investment firm focused on software-enabled businesses. Other terms of the deal, such as acquisition price, were not disclosed.

WeWork acquired Flatiron School, a coding academy that offers ‘intensive and expensive’ technical courses, according to founder and CEO Adam Enbar, in 2017. New York-based Flatiron School launched in 2012 and raised more than $14 million from investors like Matrix Partners, CRV, BoxGroup and Thrive Capital before being acquired.

One of the strategic benefits of the merger with WeWork was Flatiron School’s access to hundreds of thousands of square feet of real estate space, which is one of the great challenges for startups with physical services.

While the COVID-19 pandemic has temporarily allayed the need for a physical presence, the deal does allow Flatiron School to continue its in-person courses at WeWork locations once it makes sense to return to offices.

The divesture of the educational asset will allow WeWork to better focus on its core business of co-working.

“Over the past number of months, we’ve actually been really grateful to have received a lot of inbound interest in Flatiron School,” said Enbar. “After enough conversations between myself and the WeWork leadership team and with their continued focus on their own core business and our evolution as a school — especially as we increasingly grow, especially recently online — with all of that in mind, we thought it would make sense to kind of pursue conversations about finding a new home for Flatiron School.”

Flatiron offers courses in software engineering, data science, cyber security and design, operating 11 physical campuses as well as online courses. The company grew its physical footprint from one campus in 2018.

The company has 400 employees and all will stay on through the transition to Carrick Capital Partners. Flatiron School declined to share the diversity and inclusion numbers of its workforce because the company is compiling them and plans to report them both internally and externally in the coming weeks.

Enbar also said that the company has seen 140 percent growth in graduates since 2018. Since the beginning of 2019, Flatiron School has had more than 1,100 unique employers hire from their pool of graduates, with 93 percent of graduates in 2019 accepting a job offer.

Flatiron School will operate as an independent business under Carrick Capital ownership.

Enbar said that, among the inbound interest in Flatiron School, Carrick Capital stood out because the firm understood Flatiron’s mission-driven culture of educating and empowering students to go out and build the career they desire.

“Most people, when we got on the phone, asked about financials and customer acquisition costs,” said Enbar. “All of that is important. But the first thing Carrick Capital asked about was our student outcomes. The first person they wanted to talk to when doing due diligence was our Head of Career Services. So that went a long way in terms of building a close relationship with them.”

June 30th 2020 Uncategorized

Opinion: Retail must enrich the online experience with fulfillment-focused tactics

No Comments »

Digital shoppers want the discovery, inspiration and engagement experiences once provided in stores.

June 30th 2020 Uncategorized

Facebook cofounder Saverin’s B Capital just closed its third flagship fund with $822 million

No Comments »

It hasn’t taken long for B Capital to amass a pretty hefty third fund.

Just five years after the venture firm was launched by Facebook co-founder Eduardo Saverin and Raj Ganguly, a veteran of private-equity firm Bain Capital, the firm is taking the wraps off a third fund that has amassed $822 million in capital commitments.

That’s almost precisely twice what the now 70-person, growth-stage outfit raised for its second, $410 million fund, which was itself closer in size to B Capital’s debut fund. (That closed with $360 million in capital commitments in 2016.)

All three funds count as an anchor investor the management consulting giant Boston Consulting Group, where Ganguly was an advisor for several years and with which the firm continues to work closely.

As Ganguly has explained the relationship to us previously, through their affiliation, B Capital gets an inside track into what BCG’s corporate clients are missing so it can invest in startups accordingly. B Capital companies also gain access to a dedicated BCG partner who opens up his or her resources and network, which can ostensibly result in big partnerships and other deals.

All three funds count the firm’s partners — including Saverin — as outsize investors. But while they were the biggest investors in their first two funds, that’s no longer the case, says Ganguly, who says outside limited partners now own slightly more of the new fund, including two sovereign wealth funds, along with a U.S. nonprofit foundation, an untold number of pension funds, and family offices. (If helpful to know, Asia makes up a substantial part of B Capital’s limited partner base, but it has backers in Europe, as well as the U.S., which is home to the majority of its investors.)

The investors are a reflection of the firm’s global approach, Ganguly said yesterday, noting that the firm has, and continues, to see promising opportunities outside of Silicon Valley. Among its biggest bets to date are Icertis, an 11-year-old, Seattle-based contract life cycle management software company, and Ninja Van, a now six-year-old, Singapore-based company that specializes in next-day deliveries for e-commerce companies.

Still, the firm, which has offices in Manahattan Beach, Calif.; San. Francisco, New York and Singapore, sees plenty of promise in the Bay Area, especially when it comes to companies whose cross-border strategies it can help develop. For example, B Capital has backed Evidation Health, an eight-year-old, San Mateo, Calif. company that provides clinical validation of health apps and that is expanding into Asia with the help of B Capital.

B Capital, which has two partners in San Francisco, also sees a growing number of interesting startups with a small presence in the Bay Area but a large focus elsewhere. Ganguly points to a CRM company that B Capital recently funded (but can’t yet name publicly). Its executives are based based primarily in Mexico and Brazil and the company isn’t selling into U.S. markets. As for why they have a business development person and a sprinkling of other employees in Silicon Valley, it mostly “helps them get a better valuation,” observes Ganguly.

In the meantime, other trends B Capital are tracking center around increasingly distributed teams, and overlooked small- and mid-sized businesses in India specifically that have proven durable over time but could be run far more efficiently given the right tools.

Toward that end, among the firm’s newest bets is Synack, a Redwood City, Ca-based crowdsourced cybersecurity testing platform that protects critical assets (which is especially helpful in a world with decentralized workplaces); and Khatabook, a Bangalore-based startup that digitizes local businesses through bookkeeping and online payments.

More broadly, B Capital invests in enterprise tech, fintech, healthcare tech, consumer enablement technology, and transportation and logistics. The firm typically invests between $10 and $60 million in companies at Series B, C and D stages, and Ganguly says that with its newest fund, it has the flexibility to write a check as small as $100,000 and to invest upwards of $100 million in a company.

June 30th 2020 Uncategorized

Hunters raises $15M Series A for its threat-hunting platform

No Comments »

Hunters, a Tel Aviv-based cybersecurity startup that helps enterprises defend themselves from intruders and analyze attacks, today announced that it has raised a $15 million Series A funding round from Microsoft’s M12 and U.S. Venture Partners. Seed investors YL Ventures and Blumberg Captial also participated in this round, as well as new investor Okta Ventures, the venture arm of identity provider Okta. With this, Hunters has now raised a total of $20.4 million.

The company’s SaaS platform basically automates the threat-hunting processes, which has traditionally been a manual process. The general idea here is to take as much data from an enterprise’s various networking and security tools to detect stealth attacks.

“Hunters is basically this layer, a cognitive layer or connective tissue that you put on top of your telemetry stack,” Hunters co-founder and CEO Uri May told me. “So you have your [endpoint detection and response], your firewalls, cloud, production environment sensors — and all of those are shooting telemetry and detections all over the organization, generating huge amounts of data. And, basically, our place in the world depends on our ability to generate that delta. So without being able to find things that you can’t see with a single point solution or without really expediting response procedures and workflows by correlating things in a nontrivial way, we don’t have any excuse to exist. But we got pretty good at those — at showing that delta — and we onboarded customers — nice logos — and that was a very strong validation.”

Image Credits: Hunters

Hunters’ first customer was actually data management service Snowflake, which functioned as the company’s design partner. In addition to being a customer, Snowflake now also features Hunters in its partner marketplace, as does security service CrowdStrike. May also noted that Crowdstrike is a good example for the kind of customer Hunters is going after.

“Not necessarily Global 2000 or Fortune 500. It’s really high-end mid-market organizations, not necessarily tens of thousand employees, but billions of dollars in revenues, a lot of value at risk, born to the cloud, super mature tech stack, not necessarily a big security operation center, but definitely CISO and a team of security engineers and analysts, and they’re looking for the solution, that on-top solution that can make sense of a lot of the data and give them the confidence and also give them results in terms of cybersecurity, posture and their detection and response capabilities.”

Microsoft already has a large security development center in Israel and so it’s no surprise that Hunters appeared on the company’s radar. Hunters also spent some time proactively looking at the Microsoft ecosystem, May told me, but the company’s VCs also made some introductions. All of this culminated in a number of meetings at the Tel Aviv CyberTech conference in January and the RSA Conference in San Francisco in February, just before the coronavirus pandemic essentially shut down travel.

Hunters says it will use the new funding to build out its go-to-market capabilities in the U.S. and expand its R&D team in Israel. As for the product itself, the company will look to broaden its product integration and machine learning capabilities to help it generate better attack stories. May also noted that it plans to give its users capabilities to customize the system for their needs by allowing them to develop their own signals and detections to augment the company’s default tools. This, May argued, will allow the company to go after higher-end enterprise customers that already have threat-hunting teams but that are looking to automate more of the process. With that, it will also look to partner with other security firms to leverage its system to provide better services to their customers as well.

June 30th 2020 security

Verizon Media Debuts Tune-In Attribution to Cash In on CTV Boom

No Comments »

Verizon Media has inked a partnership with a subsidiary of TV manufacturer Vizio to help marketers promoting connected TV to better establish which ad spend drives viewers to streaming services. Dubbed TV Tune-In Attribution, the measurement tool allows media buyers using the Verizon Media demand-side platform to attribute TV show tune-ins to ads served on…

June 30th 2020 Uncategorized