Pinterest surges on July sales lift as advertisers, users return

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Spending by small and medium-sized marketers comprised almost half of revenue.

July 31st 2020 Uncategorized

Search Buzz Video Recap: Bing Webmaster Tools Relaunched, Links Not Most Important Google Factor & Google Rankings With Negative Reviews

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This week I covered a bunch of topics including an interesting topic on do negative reviews on the web hurt your chances or ranking well in Google. Google’s John Mueller also told us to forget everything we’ve read about link juice. Bing launched its new Bing Webmaster Tools and added a new URL Inspection tool and a new Robots.txt tester tool. Bing also did some outreach to those who installed the new Bing WordPress URL submission plugin and had issues. Google Search Console added support for image license structured data and the Rich Results test tool support that markup also. Google said they plan on expanding the Rich Results test tool after the complaints from the SEO community. Google’s testing tools also support showing Web Story. Google Home smart displays, the Google Home Hub now shows how-to schema as tutorials. Google is sending notifications to those with job schema to add telecommute markup for remote jobs. Google is testing a new form of local Q&A boxes. Google local pack is also testing product carousels. Google My Business added a new attribute for black owned businesses. Google updated several of its Google Ads policies. Google Ads is testing sub-headlines that are hyperlinks. Google Top Stories is testing ‘for context’ links below the main story. Google is testing thick gray borders in search. And for some reason Google had a ‘wear a mask and save lives’ Doodle the other day but they removed it. Oh and if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:


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Search Topics of Discussion:

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July 31st 2020 Uncategorized

Opportunities (and challenges) in church tech

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Americans are rapidly becoming less religious. Weekly church attendance is falling, congregations are getting smaller or even closing and the percentage of Americans identifying as “religiously unaffiliated” has spiked.

Despite all this, now might be the perfect time for church tech companies to thrive.

A combination of COVID-19-induced adoption, underrated demographic trends and pressure to innovate is setting the stage for new successes in the previously sleepy church tech space. Venture dollars are flowing in, and Silicon Valley is slowly showing serious interest in the sector. Hot new startups are finding creative growth hacks to penetrate a difficult market. Major challenges remain for companies in this space, but their odds seem better than ever.

Less religion, more spirituality

Yes, Americans are going to church less often, but that doesn’t mean they’re not staying spiritual. In fact, the percentage of Americans identifying as “spiritual but not religious” has grown faster than any other group in this Pew survey on religiosity. This fact is reflected in other data. For example, the percentage of Americans that pray daily or weekly has stayed fairly flat even as overall religiosity declined. This opens up two distinct opportunities, as well as two challenges.

Opportunities:

  • What tools do the growing “spiritual but not religious” crowd need?
  • Churches are realizing they need to innovate or die. What tools do they need to reach out to their members and gain new congregants?

Challenges:

  • Two demographics: young, tech-savvy and more willing to try a new product, but less involved in church tradition versus older, not as tech-savvy and harder to reach.
  • Very byzantine market: as documented in part one of this series, the market is dominated by small companies waging a turf war with one another. In addition, because churches are so local and hard to sell to, all of the companies to date have been smaller land-grabs rather than anything with scale or accumulating advantage.

Rapidly growing startups in the space are deftly navigating this landscape and taking advantage of these trends.

July 31st 2020 Uncategorized

Why SEOs should care about brand

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Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company.

The post Why SEOs should care about brand appeared first on Marketing Land.

Please visit Marketing Land for the full article.

July 31st 2020 Uncategorized

Last day for early bird savings to Disrupt 2020

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It’s officially now o’clock startup fans. All good things come to an end, and today’s the last day you can score an early bird pass to Disrupt 2020. Don’t miss your chance to save up to $300 and get busy building your business at our global Disrupt event. Buy your pass before the deal — and the savings — expires at exactly 11:59 p.m. (PT) tonight.

Disrupt 2020 takes place September 14-18. It’s packed with non-stop programming and gives you five full days to explore — expand your knowledge, your network, your opportunities and your business.

We’ve added a new event this year: The Pitch Deck Teardown. Expert VCs and entrepreneurs will assess pitch decks submitted by registered Disrupt attendees, note red flags and offer constructive advice on how to improve this essential startup tool. We’ll hold multiple sessions over the course of Disrupt, so if you’re a registered Disrupt attendee, submit your pitch deck for consideration.

That’s just one of many exciting ways attending Disrupt can help your early-stage startup survive and thrive. Exploring the hundreds of early-stage startups exhibiting in Digital Startup Alley is a great place to start. Connect with founders around the world, increase your brand recognition, discover people and technologies that can augment your business.

“The top three benefits of going to Disrupt were introducing my product to people who would not have seen it otherwise; networking with investors, mentors, advisors and potential customers and, finally, talking to other entrepreneurs and founders and learning what it took to get their companies off the ground.” — Felicia Jackson, inventor and founder of CPRWrap.

Remember, you have five days to experience Disrupt, so don’t miss the impressive lineup of speakers who span the startup universe. You’ll hear the latest thinking from top tech, investment and business icons, leaders, movers, shakers and makers. We’ve also announced the agenda here and we’re adding more to the roster every week.

Okay, let’s review. What time is it? It’s NOW o’clock — time to register for Disrupt 2020, save up to $300 and do whatever it takes to drive your business forward. Buy your pass before the early bird deal expires at 11:59 p.m. (PT) tonight!

Is your company interested in sponsoring or exhibiting at Disrupt 2020? ContTime is running out to save up to $300 on Disrupt 2020 passes. Get yours now!act our sponsorship sales team by filling out this form.


July 31st 2020 Uncategorized

Bumble and Babe Wine Are Alleviating the Stress of Pandemic Breakups

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Going through a breakup is tough. Going through a breakup when you live with your partner is harder. And going through a breakup when you live with your partner and there’s a global pandemic going on, well, that’s about as hard as it gets. Luckily, for those who have found themselves in the latter scenario,…

July 31st 2020 Uncategorized

What Brands Should Know in the (Unlikely) Event of a TikTok Ban

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It’s been a few weeks since the news broke about the Trump administration considering a TikTok ban. With growing tensions between the U.S. and China, loyal TikTok users and brands are wondering when and if this could happen, and more importantly, what a world without TikTok would look like. Late last year, when its data…

July 31st 2020 Uncategorized

The iron rule of founder compensation is dead

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Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast (now on Twitter!), where we unpack the numbers behind the headlines.

We had the full team this week: Myself, Danny, and Natasha on the mics, with Chris running skipper as always.

Sadly this week we had to kick off with a correction as I am 1. Dumb, and, 2. See point one. But after we got past SPAC nuances (shoutout David Ethridge), we had a full show of good stuff, including:

And that’s Equity for this week. We are back Monday morning early, so make sure you are keeping tabs on our socials. Hugs, talk soon!

Equity drops every Monday at 7:00 a.m. PT and Friday at 6:00 a.m. PT, so subscribe to us on Apple PodcastsOvercastSpotify and all the casts.

July 31st 2020 Facebook

BuzzFeed builds e-commerce platform to 'reclaim' retail revenue from Google and Amazon

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The publisher is looking to own readers’ shopping journeys on its pages, with better data, deeper relationships and a smoother customer experience.

July 31st 2020 Uncategorized

BuzzFeed builds proprietary e-commerce platform to 'reclaim' retail revenue from Google and Amazon

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The publisher is looking to own readers’ shopping journeys on its pages, with better data, deeper relationships and a smoother customer experience.

July 31st 2020 Uncategorized