Adobe reveals video collaboration, VR and animation updates for Creative Cloud

Comments Off

After Effects - New GPU Effects Adobe has a host of new features for its Creative Cloud video tools it’s debuting at IBC 2016 this week. The improvements include new team collaboration features, as well as new improvements to its VR video workflow, as well as updates to its beta Character Animator software. There are also performance improvements throughout, hopefully helping speed up your video editing workflow. The… Read More

September 6th 2016 adobe

Even as Mobile Gobbles Up Web Traffic, 80% of Companies Don’t Have a Long-Term Strategy

Comments Off

Only 20 percent of companies have a mobile marketing strategy that extends into the next 12 months, per a report from Adobe today. Put another way, 80 percent of brands have yet to feel compelled to develop a long-term marketing narrative for the on-the-go consumer. 

However, if one digs deeper into Adobe's survey, which entailed 4,000 marketers and digital decision makers across the globe, those numbers may flip-flop in the coming years. For instance, 63 percent of brands believe the quality of their mobile experience is more important than that of their desktop experience. The respondents said 37 percent of their digital traffic is now coming from mobile, which is up from 31 percent in two years.

What's more, the companies said more than half of their digital traffic will be via mobile in the next 12 months. They seem to be a little late in waking up, though: According to SimilarWeb, 56 percent of traffic to the leading U.S.-based websites was from mobile devices in 2015. 

Here are a couple other interesting data points from Adobe's report, dubbed Taking Advantage of the Mobile Opportunity:

  • Twenty-eight percent of e-commerce revenue is transacted on mobile devices, a 21 percent increase from last year.
  • The number of brands that see themselves as mobile-first has increased twofold since 2014.

July 30th 2016 adobe, Mobile, Technology

Lightroom for iOS receives the gift of universal RAW support

Comments Off

Raw-Lr-Import Adobe’s Lightroom is a widely-used tool among photographers, but the mobile version has always been hampered by poor RAW support — until now. Previously limited to DNG files, Lightroom for iOS now has the ability to open and tweak any RAW file that the desktop version can. Read More

July 14th 2016 adobe, Mobile

How Adobe Is Connecting Virtual Reality With the World of Product Placement

Comments Off

Interested in watching the 2015 hit film The Martian from the surface of the moon? Adobe wants you to take you there.

Adobe isn't entering the latest next-generation space race to compete with SpaceX, Blue Origin or Virgin Galactic anytime soon. But it is for the first time entering the worlds of virtual reality and augmented reality through new Adobe Primetime products.

Today, Adobe is debuting Virtual Cinema, a feature that will allow Primetime clients to develop experiences for users to enter a virtual environment. According to Adobe, users will be able to view traditional video in a custom environment—a cinema, home theater or branded atmosphere—and watch existing TV and motion picture content in a new way. There's also potential for product placement within the virtual/augmented reality experience. 

The company is also debuting an offering that will allow delivery of immersive video in 360 or 180 degrees, which allows viewers to look around during playback. Initially, support will be focused on Samsung Gear VR and Google Cardboard with future plans to add Oculus Rift and HTC Vive.

According to Campbell Foster, director of product marketing for Adobe Primetime, the company is extending features for digital rights management playback and ad-insertion capabilities into virtual reality environments while also introducing virtual reality analytics to help media companies better understand what people are looking at and engaging with in VR.

"It's basically taking the reliability and quality of playback engine and putting that into a virtual reality environment," Foster said.

To capitalize on the new video content formats, Adobe is also unveiling a number of monetization models. One offering is Sponsored Playback, which will allow brands to develop and sponsor live broadcasts to bring viewers to the forefront while integrating branded signage or other objects into the viewing space. Brands are in talks with Adobe about the ad opportunity, Foster said. 

Analytics will also be a key component to Adobe's virtual reality suite, along with targeted VR ads. Here's one example from Adobe: If a viewer is looking for a car, software will let Audi pay for a car ad in the space. If the user selects the car, they'll be able to virtually drive around while watching sponsored content. Advertisers will then be charged based on the level of engagement, with varying prices tied to whether a person sees the car, gets in the car or watches a video.

For advertisers wanting to go the "traditional" way, Adobe is enabling pre-roll, mid-roll and post-roll ads for both 360 viewing and virtual cinema with a combination of 2D and 360 advertising creative. Products will also be an option inside of a virtual theater.

Maybe it's finally time for Kraft to put cheese on the moon.

May 18th 2016 adobe, Technology

Adobe Introduces Adobe Sign, New Document Cloud Partnerships

Comments Off

On Tuesday, Adobe unveiled Adobe Sign and the first integration between Adobe Document Cloud and Adobe Marketing Cloud, which the company says allows customers to “transform slow, inefficient paper-based processes into 100 percent digital workflows.”

The company also announced new Document Cloud integrations with Box and Microsoft OneDrive, which it says make it easier to access and work on PDF files from anywhere.

“According to a recent survey by IDC, 72% of businesses reported that improving document workflows would increase customer satisfaction, yet 80% still rely on paper,” a spokesperson for Adobe said in an email. “Companies focused on great customer experiences can no longer afford to be mired in document processes that are slow and inefficient. Their customers need and want a better way.”

“With today’s news, Adobe is helping organizations go completely digital and deliver better enrollment, onboarding and service experiences for anything from credit card applications to government benefit forms and medical forms,” they added.

The new Adobe Sign app for sending, signing, and tracking documents, is available on iSO and Android.

Adobe also announced new touch-friendly commenting, annotating, and highlighting capabilities for Acrobat DC.

According to the company, since unveiling Document Cloud last year, over six billion digital and electronic signature transactions are now processed through it in a year’s time.

The post Adobe Introduces Adobe Sign, New Document Cloud Partnerships appeared first on WebProNews.

April 27th 2016 adobe

Adobe Is Creating a Data Co-Op to Compete With Google and Facebook

Comments Off

The sharing economy has brought us day care co-ops, health care co-ops and dairy co-ops. Now, in Silicon Valley, there's a data co-op.

Today, Adobe announced a service for marketers that harnesses the collective power of connected devices to better reach consumers and better compete with data strongholds like Google and Facebook. It's called the Device Co-op. 

According to Adobe, members of the Device Co-op will be able to receive more detailed website metrics, offer more personalized content and use more accurate targeting. The news was announced at the Adobe Summit in Las Vegas. The co-op won't help brands gain new customers, but it could help them better understand existing customers and their device usage. It also could help users see fewer of the same ads across devices, something that may ultimately also prevent ad inventory waste and limit ad blocker usage among consumers.

"Consumers are at the point where they are demanding the brand provide effectively a continuous experience across devices," Amit Ahuja, Adobe's general manager of data management, told Adweek. "And from a brand point of view, if you can't deliver that, then you're in trouble."

Within the current landscape, marketers often need to partner with major tech companies like Google and Facebook in order to harness their "treasure trove" of data. However, because of their "walled-garden" approach—an expression often used to describe how digital companies greatly limit usage of their data outside their platforms—marketers often give up data without receiving much back.

While the co-op is optional, Adobe is going after some of its major customers to try and convince them it's worth committing to in order to better understand where devices are connected. Marketers that participate are ensured by Adobe that their data will be protected through HTTP header data and cryptographically hashed login IDs.

"This is very much a brand opt-in thing," Ahuja said. "This isn't happening behind anyone's back."

According to Adobe's early estimates, the co-op could link up to 1.2 billion devices around the world and reach the scale of Google and Facebook. The company says strategy for scale could also help both small and large brands. Leveraging the Adobe footprint could also give it more accuracy, Ahuja said, compared with the algorithmic approach taken by other companies.

"The scale that we're looking at is massive," he said. "I think it's truly game changing, both for the advertising landscape and the marketing landscape."

March 23rd 2016 adobe, Technology

Adobe Has a New Way to Make Mobile Apps

Comments Off

BARCELONA, Spain—Adobe is trying to make it easier for companies to quickly make mobile apps with visually appealing content by combining and expanding two existing services.

The San Jose, Calif.-based company's new Adobe Experience Manager Mobile merges Adobe's existing Mobile Digital Publishing Solution and Adobe Experience Manager Apps. The unit was announced this morning in Barcelona on the first day of Mobile World Congress.

Experience Manager Mobile allows companies to access new and existing creative through existing content management systems while also developing new material through other Adobe services like Creative Cloud.

Apps—which can be made for iOS, Android and Windows—can then be integrated with customer relationship and enterprise resource planning systems, along with analytics and various targeting options. A new dashboard also allows companies to manage any number of apps from a single location.

According to Nike Bogaty, head of mobile apps at Adobe, brands struggle with how to build and manage mobile experiences that are both interesting to users and useful to brands. In a blog post explaining the updates, he said current landscape for developing apps is "fragmented." 

"Enterprises that want to create a great app experience and maintain and improve that experience over time are left to stitch all of these solutions together," Bogaty wrote. "Involving so many different departments makes it difficult to realize efficient workflows between design, development, marketing and analytics. It's really hard. And it's why most enterprises struggle to create and attract users to apps that are core to their businesses."

A number of companies—including brands such as Under Armour, Black Diamond and DuPont USA—have come on board to try the new service.

February 23rd 2016 adobe, Mobile, Technology

Adobe Launches ColdFusion 2016

Comments Off

Adobe just launched ColdFusion 2016, the latest version of the solution for developing and deploying web and mobile apps.

In an email, a representative for Adobe told WebProNews, “ColdFusion 2016 contains an all-new API management tool that allows ColdFusion Enterprise users to quickly move APIs from concept to production.”

“There is also a new security code analyzer that automatically detects and mitigates potential code vulnerabilities in real-time,” they added. “Additionally, web developers now have more control when generating PDFs from within ColdFusion applications, including new features like native sanitation and redaction. Bottom line: the overall performance enhancements now allow existing web and mobile applications built with ColdFusion to run 30 percent faster.”

You can get a broader description of what’s new here and peruse the product page here.

Full license prices are $1,499 for ColdFusion Standard Edition and $8,499 for Enterprise Edition. The cost for upgrading to ColdFusion Enterprise Edition is $4,249. ColdFusion Builder is $299.

February 17th 2016 adobe

Adobe Launches New Quick Website Building Tool ‘Portfolio’

Comments Off

Adobe announced the launch of Adobe Portfolio, a new tool to help people quickly build personalized websites. When we say “quickly,” we mean in minutes, or at least that’s how Adobe describes it.

The offering is available to Creative Cloud subscribers.

“Because the portfolio is the new visual resume, Adobe Portfolio lets creatives in any field easily design a customized website outfitted with extensive galleries of work—providing a vital opportunity to convey skills, style, and specialties in a way that captures the all-important first impression,” says Sarah Rapp, Head of Community Data & Insights at Adobe.

“Adobe Portfolio takes the pain out of creating a website and is flexible to fit a wide range of styles,” she says. “Whether you prefer an off-the-shelf layout, or something one-of-a-kind, you can individualize the site design to fit your style, aesthetic, and career goals. You can further customize your site with a personalized URL, analytics tracking, Typekit fonts, and password-protected pages. Adobe Portfolio also supports responsive design for ensuring your work looks great on all screen sizes.”

Behance members can have their Portfolio projects synced automatically with their profiles.

In this blog post, Adobe links to several Portfolio projects, which you can take a look at to see some examples.

Images via Adobe

January 27th 2016 adobe, Design, Technology

13 TechCrunch Stories You Don’t Want To Miss This Week

Comments Off

weekly roundup USE This week, tech companies geared up for the Star Wars: The Force Awakens premiere with a bunch of fun Easter eggs like this phonesaber from Google, WhatsApp was ordered to shut down in Brazil, and we got more information about the Chan Zuckerberg Initiative. These are our best stories of the week. Read More

December 19th 2015 adobe, apple, Facebook, Google