How Adobe Is Connecting Virtual Reality With the World of Product Placement

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Interested in watching the 2015 hit film The Martian from the surface of the moon? Adobe wants you to take you there.

Adobe isn't entering the latest next-generation space race to compete with SpaceX, Blue Origin or Virgin Galactic anytime soon. But it is for the first time entering the worlds of virtual reality and augmented reality through new Adobe Primetime products.

Today, Adobe is debuting Virtual Cinema, a feature that will allow Primetime clients to develop experiences for users to enter a virtual environment. According to Adobe, users will be able to view traditional video in a custom environment—a cinema, home theater or branded atmosphere—and watch existing TV and motion picture content in a new way. There's also potential for product placement within the virtual/augmented reality experience. 

The company is also debuting an offering that will allow delivery of immersive video in 360 or 180 degrees, which allows viewers to look around during playback. Initially, support will be focused on Samsung Gear VR and Google Cardboard with future plans to add Oculus Rift and HTC Vive.

According to Campbell Foster, director of product marketing for Adobe Primetime, the company is extending features for digital rights management playback and ad-insertion capabilities into virtual reality environments while also introducing virtual reality analytics to help media companies better understand what people are looking at and engaging with in VR.

"It's basically taking the reliability and quality of playback engine and putting that into a virtual reality environment," Foster said.

To capitalize on the new video content formats, Adobe is also unveiling a number of monetization models. One offering is Sponsored Playback, which will allow brands to develop and sponsor live broadcasts to bring viewers to the forefront while integrating branded signage or other objects into the viewing space. Brands are in talks with Adobe about the ad opportunity, Foster said. 

Analytics will also be a key component to Adobe's virtual reality suite, along with targeted VR ads. Here's one example from Adobe: If a viewer is looking for a car, software will let Audi pay for a car ad in the space. If the user selects the car, they'll be able to virtually drive around while watching sponsored content. Advertisers will then be charged based on the level of engagement, with varying prices tied to whether a person sees the car, gets in the car or watches a video.

For advertisers wanting to go the "traditional" way, Adobe is enabling pre-roll, mid-roll and post-roll ads for both 360 viewing and virtual cinema with a combination of 2D and 360 advertising creative. Products will also be an option inside of a virtual theater.

Maybe it's finally time for Kraft to put cheese on the moon.

May 18th 2016 adobe, Technology

Adobe Introduces Adobe Sign, New Document Cloud Partnerships

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On Tuesday, Adobe unveiled Adobe Sign and the first integration between Adobe Document Cloud and Adobe Marketing Cloud, which the company says allows customers to “transform slow, inefficient paper-based processes into 100 percent digital workflows.”

The company also announced new Document Cloud integrations with Box and Microsoft OneDrive, which it says make it easier to access and work on PDF files from anywhere.

“According to a recent survey by IDC, 72% of businesses reported that improving document workflows would increase customer satisfaction, yet 80% still rely on paper,” a spokesperson for Adobe said in an email. “Companies focused on great customer experiences can no longer afford to be mired in document processes that are slow and inefficient. Their customers need and want a better way.”

“With today’s news, Adobe is helping organizations go completely digital and deliver better enrollment, onboarding and service experiences for anything from credit card applications to government benefit forms and medical forms,” they added.

The new Adobe Sign app for sending, signing, and tracking documents, is available on iSO and Android.

Adobe also announced new touch-friendly commenting, annotating, and highlighting capabilities for Acrobat DC.

According to the company, since unveiling Document Cloud last year, over six billion digital and electronic signature transactions are now processed through it in a year’s time.

The post Adobe Introduces Adobe Sign, New Document Cloud Partnerships appeared first on WebProNews.

April 27th 2016 adobe

Adobe Is Creating a Data Co-Op to Compete With Google and Facebook

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The sharing economy has brought us day care co-ops, health care co-ops and dairy co-ops. Now, in Silicon Valley, there's a data co-op.

Today, Adobe announced a service for marketers that harnesses the collective power of connected devices to better reach consumers and better compete with data strongholds like Google and Facebook. It's called the Device Co-op. 

According to Adobe, members of the Device Co-op will be able to receive more detailed website metrics, offer more personalized content and use more accurate targeting. The news was announced at the Adobe Summit in Las Vegas. The co-op won't help brands gain new customers, but it could help them better understand existing customers and their device usage. It also could help users see fewer of the same ads across devices, something that may ultimately also prevent ad inventory waste and limit ad blocker usage among consumers.

"Consumers are at the point where they are demanding the brand provide effectively a continuous experience across devices," Amit Ahuja, Adobe's general manager of data management, told Adweek. "And from a brand point of view, if you can't deliver that, then you're in trouble."

Within the current landscape, marketers often need to partner with major tech companies like Google and Facebook in order to harness their "treasure trove" of data. However, because of their "walled-garden" approach—an expression often used to describe how digital companies greatly limit usage of their data outside their platforms—marketers often give up data without receiving much back.

While the co-op is optional, Adobe is going after some of its major customers to try and convince them it's worth committing to in order to better understand where devices are connected. Marketers that participate are ensured by Adobe that their data will be protected through HTTP header data and cryptographically hashed login IDs.

"This is very much a brand opt-in thing," Ahuja said. "This isn't happening behind anyone's back."

According to Adobe's early estimates, the co-op could link up to 1.2 billion devices around the world and reach the scale of Google and Facebook. The company says strategy for scale could also help both small and large brands. Leveraging the Adobe footprint could also give it more accuracy, Ahuja said, compared with the algorithmic approach taken by other companies.

"The scale that we're looking at is massive," he said. "I think it's truly game changing, both for the advertising landscape and the marketing landscape."

March 23rd 2016 adobe, Technology

Adobe Has a New Way to Make Mobile Apps

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BARCELONA, Spain—Adobe is trying to make it easier for companies to quickly make mobile apps with visually appealing content by combining and expanding two existing services.

The San Jose, Calif.-based company's new Adobe Experience Manager Mobile merges Adobe's existing Mobile Digital Publishing Solution and Adobe Experience Manager Apps. The unit was announced this morning in Barcelona on the first day of Mobile World Congress.

Experience Manager Mobile allows companies to access new and existing creative through existing content management systems while also developing new material through other Adobe services like Creative Cloud.

Apps—which can be made for iOS, Android and Windows—can then be integrated with customer relationship and enterprise resource planning systems, along with analytics and various targeting options. A new dashboard also allows companies to manage any number of apps from a single location.

According to Nike Bogaty, head of mobile apps at Adobe, brands struggle with how to build and manage mobile experiences that are both interesting to users and useful to brands. In a blog post explaining the updates, he said current landscape for developing apps is "fragmented." 

"Enterprises that want to create a great app experience and maintain and improve that experience over time are left to stitch all of these solutions together," Bogaty wrote. "Involving so many different departments makes it difficult to realize efficient workflows between design, development, marketing and analytics. It's really hard. And it's why most enterprises struggle to create and attract users to apps that are core to their businesses."

A number of companies—including brands such as Under Armour, Black Diamond and DuPont USA—have come on board to try the new service.

February 23rd 2016 adobe, Mobile, Technology

Adobe Launches ColdFusion 2016

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Adobe just launched ColdFusion 2016, the latest version of the solution for developing and deploying web and mobile apps.

In an email, a representative for Adobe told WebProNews, “ColdFusion 2016 contains an all-new API management tool that allows ColdFusion Enterprise users to quickly move APIs from concept to production.”

“There is also a new security code analyzer that automatically detects and mitigates potential code vulnerabilities in real-time,” they added. “Additionally, web developers now have more control when generating PDFs from within ColdFusion applications, including new features like native sanitation and redaction. Bottom line: the overall performance enhancements now allow existing web and mobile applications built with ColdFusion to run 30 percent faster.”

You can get a broader description of what’s new here and peruse the product page here.

Full license prices are $1,499 for ColdFusion Standard Edition and $8,499 for Enterprise Edition. The cost for upgrading to ColdFusion Enterprise Edition is $4,249. ColdFusion Builder is $299.

February 17th 2016 adobe

Adobe Launches New Quick Website Building Tool ‘Portfolio’

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Adobe announced the launch of Adobe Portfolio, a new tool to help people quickly build personalized websites. When we say “quickly,” we mean in minutes, or at least that’s how Adobe describes it.

The offering is available to Creative Cloud subscribers.

“Because the portfolio is the new visual resume, Adobe Portfolio lets creatives in any field easily design a customized website outfitted with extensive galleries of work—providing a vital opportunity to convey skills, style, and specialties in a way that captures the all-important first impression,” says Sarah Rapp, Head of Community Data & Insights at Adobe.

“Adobe Portfolio takes the pain out of creating a website and is flexible to fit a wide range of styles,” she says. “Whether you prefer an off-the-shelf layout, or something one-of-a-kind, you can individualize the site design to fit your style, aesthetic, and career goals. You can further customize your site with a personalized URL, analytics tracking, Typekit fonts, and password-protected pages. Adobe Portfolio also supports responsive design for ensuring your work looks great on all screen sizes.”

Behance members can have their Portfolio projects synced automatically with their profiles.

In this blog post, Adobe links to several Portfolio projects, which you can take a look at to see some examples.

Images via Adobe

January 27th 2016 adobe, Design, Technology

13 TechCrunch Stories You Don’t Want To Miss This Week

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weekly roundup USE This week, tech companies geared up for the Star Wars: The Force Awakens premiere with a bunch of fun Easter eggs like this phonesaber from Google, WhatsApp was ordered to shut down in Brazil, and we got more information about the Chan Zuckerberg Initiative. These are our best stories of the week. Read More

December 19th 2015 adobe, apple, Facebook, Google

Adobe Survey Lays Out Marketing’s New “Multiscreen Reality”

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shutterstock smartphone user Adobe is releasing a new “State of Content” survey that outlines five broad rules for marketers in 2016. Loni Stark, a senior director of strategy and product marketing at Adobe, told me that the goal was to help creative professionals answer the question, “What’s the best content for my customers and for my audience?” While the focus was on the content marketers… Read More

December 15th 2015 adobe

Adobe Drops the ‘Flash’ From Flash Professional CC (At Least in Name)

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Adobe announced that it has shipped its latest Creative Cloud desktop updates and announced some new developments across its portfolio of tools and technologies.

Most notably, Adobe is reanaming Flash Professional CC to Adobe Animate CC to “more accurately reflect the content-formats produced by this tool.”

Explaining the move on the Adobe Flash Professional Team Blog, Rich Lee writes:

For nearly two decades, Flash Professional has been the standard for producing rich animations on the web. Because of the emergence of HTML5 and demand for animations that leverage web standards, we completely rewrote the tool over the past few years to incorporate native HTML5 Canvas and WebGL support. To more accurately represent its position as the premier animation tool for the web and beyond, Flash Professional will be renamed Adobe Animate CC, starting with the next release in early 2016.

Today, over a third of all content created in Flash Professional today uses HTML5, reaching over one billion devices worldwide. It has also been recognized as an HTML5 ad solution that complies with the latest Interactive Advertising Bureau (IAB) standards, and is widely used in the cartoon industry by powerhouse studios like Nickelodeon and Titmouse Inc.

He notes that Animate CC will continue to support Flash (SWF) and AIR formats as “first-class citizens”. `

“This has to do with Adobe’s successful pivot in the capability of its tools to support HTML5,” IDC software development research program director Al Hilwa tells WebProNews in an email. “The renaming of Adobe’s animation tools reflect that it now emits HTML5 and is widely used for this purpose and so the new name reflects this important change in the capability and usage patterns seen by its users. With respect to the other tools, it is good to see that some of the important features have found homes in Dreamweaver and other Adobe apps.”

“With respect to the new wave of updates, I think Adobe is living up to its Creative Cloud promise of more regular feature enhancements and deliveries compared with a box program,” Hilwa adds. “They remain a successful case study of the transformation to cloud delivery for desktop software.”

Adobe also introduced new desktop app features including precise Dehaze in Lightroom CC, expanded support for UltraHD in Premiere Pro, a new Shaper tool in Illustrator, and the ability to create realistic 3D models in Adobe Fuse CC (preview) and easily import and work on them in Photoshop CC.

There is also news we have some news around the future of Adobe Edge Tools & Services, and Adobe is working on a new HTML5 video player for desktop browsers. More on all of this here.

Image via Adobe (YouTube)

December 2nd 2015 adobe, html5

Dropbox Makes It Easier To Edit PDFs on iOS

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Dropbox announced that its iOS integration with Adobe is live, enabling users to easily edit PDFs stored in Dropbox.

This was announced for desktop last month. It’s part of a partnership the two companies made designed to make it easier for people to work with PDFs.

On the Dropbox blog, Sanjana Tandon writes:

With the latest versions of the Dropbox and Acrobat Reader iOS apps, you’ll be able to annotate and comment on PDFs stored in Dropbox, right from your iPhone or iPad. Just open a PDF from the Dropbox app and tap the ‘Edit’ icon, then edit or electronically sign the PDF in the Acrobat Reader app. All your changes will save back to Dropbox, so you and any collaborators will have the latest version.

And thanks to the desktop integration we launched last month, editing PDFs stored in Dropbox is just as easy when you’re at your computer. Just connect your Dropbox account in the Adobe Acrobat or Acrobat Reader desktop apps, and you’ll be able to pull up any PDF in your Dropbox right from the Adobe app.

The functionality will come to Android sometime next year.

Image via Dropbox

November 24th 2015 adobe, Technology