Amazon beta testing Influencer Program aimed exclusively at social media bigwigs

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Amazon says the the program is designed for, “… social media influencers with large followings and a high frequency of posts with shoppable content.”

Please visit Marketing Land for the full article.

April 4th 2017 affiliate marketing

Clickbank Product: Was the Problem Solved?

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I asked readers if they could spot the problem with a Clickbank product for which I’d received an affiliate whitelist invitation in my “Clickbank Whitelist Invitation: Can You Spot the Problem?” post.

Everyone was asked to leave a comment on the article if they saw an issue with the product mentioned.

Boy, you folks are smart!

You picked up on more issues than the one that caused me to reject promoting this Clickbank product, the (OFP Kit) because you were looking at the sales page from not only an affiliate marketer’s perspective but that of a customer as well.

Good for you!

I agree with everyone who posted comments about the pitch being less than honest, i.e. in terms of results being ‘guaranteed’ from ‘Day 1’ and a misspelling to boot! 
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      <div class= March 11th 2017 affiliate marketing

Clickbank Whitelist Invitation: Can You Spot the Problem?

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A few days ago, I received a Clickbank Whitelist invitation with the subject line, “You’ve Been Added to a ClickBank Affiliate Whitelist”.

Receiving a Clickbank whitelist invitation to promote a Clickbank vendor’s product means that the vendor doesn’t allow just anyone to promote their product. They’ve searched through successful affiliates on Clickbank and deliberately picked those whom they want to promote their products. If you haven’t been whitelisted for that product, you can structure a typical Clickbank affiliate link, but won’t be paid for sales that you make.

What I found particularly interesting is that the invitation I received was sent to my English, Spanish and German Clickbank accounts for the Super Affiliate Handbook, although the product being promoted is only available in English. Hmm…weird.

Clickbank Whitelist

I clicked through the link attached to the email to check the product offering out.

Clickbank Whitelist

Arriving at a very well-designed, informative landing page, I actually read the entire thing.

But one very big problem stopped me from even considering to promote their product.

Can you, as an affiliate marketer, spot what that ‘one very big problem was’?

If so, leave a comment below and tell me what you think the problem is with this Clickbank product.

I’ll post my answer on Friday. 
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      <div class= March 7th 2017 affiliate marketing, News

3 coupon affiliate myths it’s time to stop blindly believing

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Columnist James Collins shares data from Rakuten Marketing to help debunk a few of the more pervasive misconceptions about coupon affiliates.

Please visit Marketing Land for the full article.

Look to Thanksgiving dinner for holiday shopping trends

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Columnist Adam Weiss takes a close look at the friends and family we all have around our Thanksgiving dinner tables and explains how affiliate marketers can get their attention this holiday shopping season.

Please visit Marketing Land for the full article.

October 29th 2016 affiliate marketing

Can You Get Fully Automated Pages to Rank in Google

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Every SEO has had the dream of putting up a website and it ranks with little effort, we know that we certainly have.

Well Chedders and I are trying to achieve just that. Our goal is to build a platform that provides a quality experience to the user yet we never touch a single specific page. We’ve had some great progress so far, but we’ve certainly got an interesting challenge ahead of us.

Before we get into the details, here’s a bit about us:

Chedders (Chris Chedgzoy):

Currently has 2154 posts on the SEO Chat forums.

Has been a developer since the 80s, ran a large directory site and a few other projects of scale.

He’s made tools such as Page Explorer and generally is up for giving anything a go.

Notable Skills:

  • SEO
  • Development

Myself (Thomas Harvey):

Currently has 1186 posts on the SEO Chat forums.

I’ve been working with most aspects of websites/digital marketing for about 6 years.

Currently working with a tv shopping channel advising on their SEO campaigns and helping their international presence.

Notable Skills:

Now that the introduction is out the way, lets get on with the interesting stuff.

The Theory:

Chris loves working with data, he’s the kind of guy that the bigger the problem the happier he is. So, after talking a lot we wondered if we could rank for as much as possible with as little work. I’ve personally always meddled with affiliate marketing. So we thought, well how could we combine the two. After a while of brainstorming we settled on a product searching site.

It was the perfect thing for us. We would be able to utilise our skills and also be able to do tests on a massive scale. Such as changing thousands of pages to see if there’s a change in rankings, for example, removing the h1 tags on every single page, and seeing the impact. It’s a great way we can test any theory we will have, it will also mean that any of you interested we’ll be able to test your theories and report back on them too.

The Practical:

With the idea being decided upon, Chris got to work coding, we decided to go with the domain zebo.co.uk because it’s short and memorable.

After tying it up to a few product feeds (and a small site called eBay) we then had to tackle the problem of how we were going to actually get the pages indexed when we had no form of navigation through the site and we could search for any product in existence and we would have results.

So we used a feature that isn’t utilised a lot and really is an afterthought for a lot of people. We used a sitemap, after playing with a couple of tools to generate a small sample (2000 keywords) from a few sources (serpstat and semrush). We uploaded the sitemap.

seochat-zebo-sitemap

We saw results within 24 hours. We had gone from no pages indexed to 371 pages. It hasn’t stopped there, this is what we see now for a site:zebo.co.uk query in Google.

zebo-google-search-results

It’s started to drive small amounts of traffic (~50 users in a few days) which we were expecting the numbers to be small for this sample. As after all, the query page currently looks like this:

zebo-mountain-bike

We know, it looks horrible. We’re actually working on improving the quality of the data and making the search results more relevant (due to multiple sources etc). It will be improving quickly, here’s a link for this page if anybody is interested: https://zebo.co.uk/q/mountain_bike

The Challenges:

We’ve launched, we’ve got some data and we’ve got some rankings. Here’s a few hurdles we’ve got to overcome:

  • Is it possible to scale this while still getting a good indexation rate.
  • What’s the best way to find new things to add to the sitemap

The Interesting Bits:

These are the parts that I think a lot of SEOs will be interested to know. These are things we don’t know ourselves but we’re looking to answer.

  • Can automated pages rank in search engines?

So far, we’ve been indexed and had some rankings. So yes, they can. Scaling and improving rankings however, that’ll be a whole different story.

  • Can we add value to these pages on a large scale?

We’re looking into adding things for specific brands. So if a search result has a specific brand it pulls up specific content to display underneath the filters.

  • Does site speed really have an impact on ranking?

We’ve had a lot of debates on this over the past couple of years. We’re looking for an answer to this.

  • How much impact does the h1/h2 tags actually have (and other things like that)

We want to know how much the "standard" SEO techniques have an impact

  • Is there really a difference between underscores and hyphens in urls

Again, it’s discussed but never really seen any tests.

We’ll be trying to do as many of these tests as possible and updating them here. Got anything you want us to try just let us know in the comments.

The post Can You Get Fully Automated Pages to Rank in Google appeared first on SEO Chat.

October 6th 2016 affiliate marketing, SEO

Affiliate Marketing in October: NOT Scary at All

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Affiliate Marketing in October

There is a whole slew of holidays and events during the month of October that present affiliate marketing opportunities. The most prevalent of these include:

  • Yom Kippur
  • Columbus Day (2nd Monday in October)
  • Canadian Thanksgiving Day (2nd Monday in October)
  • Halloween

Month Long Observances include:

  • Adopt a Shelter Dog Month
  • American Pharmacist Month
  • Apple Jack Month
  • Awareness Month
  • Breast Cancer Awareness Month
  • Clergy Appreciation Month
  • Computer Learning Month
  • Cookie Month
  • Domestic Violence Awareness Month
  • Eat Country Ham Month
  • International Drum Month
  • Lupus Awareness Month
  • National Diabetes Month
  • National Pizza Month
  • National Vegetarian Month
  • National Popcorn Popping Month
  • Sarcastic Month
  • Seafood Month

Here is a list of other events to celebrate in October.

  • 1 International Frugal Fun Day – first Saturday of the month
  • 1 World Vegetarian Day
  • 2 National Custodial Worker Day
  • 2 Name Your Car Day
  • 2 Oktoberfest in Germany ends, date varies
  • 3 Techies Day
  • 3 Virus Appreciation Day
  • 4 National Golf Day
  • 4 National Frappe Day
  • 5 Do Something Nice Day
  • 5 National Kale Day – first Wednesday of October
  • 5 World Teacher’s Day
  • 6 Come and Take it Day
  • 6 Mad Hatter Day
  • 6 Physician Assistant Day
  • 7 Bald and Free Day
  • 7 World Smile Day first Friday of month
  • 8 American Touch Tag Day
  • 9 Curious Events Day
  • 9 Fire Prevention Day
  • 9 Leif Erikson Day
  • 9 Moldy Cheese Day
  • 10 Columbus Day – second Monday of month
  • 10 International Newspaper Carrier Day
  • 10 National Angel Food Cake Day
  • 11 It’s My Party Day
  • 12 Cookbook Launch Day
  • 12 Emergency Nurses Day- second Wednesday of month
  • 12 Old Farmer’s Day
  • 12 Moment of Frustration Day
  • 12 Take Your Teddy Bear to Work Day -Second Wdenesday of month
  • 13 International Skeptics Day
  • 14 Be Bald and Free Day
  • 14 National Dessert Day – take an extra helping, or two
  • 14 World Egg Day – second Friday of month
  • 15 White Cane Safety Day
  • 15 Sweetest Day Third Saturday of month
  • 16 Bosses Day
  • 16 Dictionary Day
  • 17 Wear Something Gaudy Day
  • 18 No Beard Day
  • 19 Evaluate Your Life Day
  • 20 Brandied Fruit Day
  • 21 Babbling Day
  • 21 Count Your Buttons Day
  • 21 National Pumpkin Cheesecake Day find a recipe, too.
  • 22 Make a Difference Day- fourth Saturday of the month, neighbors helping neighbors.
  • 22 National Nut Day
  • 23 Mother-In-Law Day – fourth Sunday in October
  • 23 National Mole Day
  • 23 Tv Talk Show Host Day
  • 24 National Bologna Day
  • 24 United Nations Day
  • 25 Punk for a Day Day
  • 25 World Pasta Day
  • 26 National Mincemeat Day
  • 27 National Tell a Story Day – in Scotland and the U.K.
  • 27 Navy Day
  • 28 Frankenstein Friday – last Friday in October
  • 28 Plush Animal Lover’s Day
  • 29 Hermit Day
  • 29 National Frankenstein Day
  • 30 National Candy Corn Day
  • 30 Mischief Night
  • 31 Carve a Pumpkin Day – no surprise here
  • 31 Halloween
  • 31 Increase Your Psychic Powers Day

This is a GREAT time of year for affiliates in the genealogy space with it being Family History month. Share ways to celebrate this month-long event with your subscribers and promote the heck out of genealogy sites.

Food bloggers can concentrate on apple and nut recipes, while animal lovers can celebrate Adopt a Shelter Animal month— by promoting plush animals to those who can’t.

Last, but not least of course, there’s Halloween which is the ultimate time to dress up your pet and promote costumes for dogs and cats as well as those treat-seeking little munchkins.

Shown here is Jasper, my chocolate Labrador wearing my “Bat-hat”. He will have to get cape to complete the ensemble. :-)

So how are you celebrating October on your affiliate site?

Did you find this post informative and useful? If so, please share it with others! If you have a comment, question or suggestion, please leave a comment below!

Cheers,
sig-ros

The post Affiliate Marketing in October: NOT Scary at All appeared first on RosalindGardner.com.

October 1st 2016 affiliate marketing, iphone

7 Amazon Alternatives for Affiliate Marketers

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amazon-alternatives

If you live in Arkansas, Louisiana, Maine, Missouri, Rhode Island, or Vermont; you aren’t eligible to joing the Amazon Associates program.

Moreover, if you join the Amazon Associates program and then move to any of those states, you become ineligible to participate in the Program, and Amazon will terminate their operating agreement with you on the date you establish residency in that state.

So, what’s an affiliate marketer who lives in AR, ME, MO, RI or VT to do?

Well, they should sign up for merchants’ with a wide variety of products and affiliate programs which don’t exclude people from their states from joining.

Amazon Alternatives

Here are 7 alternatives to the Amazon associates program…

  1. eBay

    Affiliates in the Ebay Partner Network earn double commissions for the first 3 months after they join.

    For example, let’s say you drive a visitor to eBay, who ends up with a winning bid on a laptop with a total sale amount of $500 and revenue of $40. If the Electronics category rate was set at 55%, your earnings would be $22, or 4.4% of the total sale amount.

    According to eBay…

    With 162 million active buyers shopping, there’s no end to the great listings that you can share with your audience. We have 5 million sellers offering nearly $70 billion in gross merchandise annually. Plus eBay has global reach, operating in 13 countries around the world.

    Check out the Ebay Partner Network.

  2. Wayfair

    Formerly known as CSN Stores, Wayfair, INC is an American e-commerce company founded in 2002 that sells home furnishings and décor items.

    Apparently, Wayfair affiliates benefit from dedicated in-house management, 5% commissions, a 30-day referral period (cookie length), and over two million products available through their data feeds.

    I say ‘apparently’, because although I am a big fan of Wayfair and a stellar customer, they declined my affiliate applications.

    Try signing up for Wayfair’s affiliate program on the ShareaSale network.

  3. HomeDepot

    Home Depot’s current commission rate is 3% on products, mobile, and buy online pick up in-store orders and 5% on custom blinds. One day cookies.

    As posted on CJ, their EPC’s are as follows:

    3 month EPC: 15.96 CAD
    7 day EPC: 23.61 CAD

    Homedepot.com and Homedepot.ca operate separate affiliate programs through CJ by Conversant.

  4. Overstock

    Earn up to 7% commission on Overstock.com’s broad range of products including: Apparel & Accessories, Books, Movies, CDs, Games, Electronics & Computers, Home & Garden, Jewelry, Sporting Goods, and Handmade Goods. Data feeds are available in both .CSV and .XML formats.

    Overstock’s affiliate program can be found at CJ by Conversant.

  5. Target

    You can earn 5 – 8% on apparel, accessories, home and outdoors goods, between 3 and 5% on baby gear and furniture and 1% on health and beauty products.

    They have a 7 day cookie and send a weekly newsletter with updates on promotions, contests, and sales opportunities.

    Target’s affiliate program is run through the Impact Radius network.

  6. Walmart

    Walmart has 3 separate affiliate programs, one each for the U.S.A., Canada and Mexico. Commission rates vary as follows:

    • USA – 4 % commission {For all products not covered in specific SKU Lists}, 1 % commission [WM Electronics, Video Games, Movies, Music, Books, Photo ], 1 % commission [MP Electronics, Video Games, Movies, Music, Books, Photo
    • Canada – 1 – 2%
    • Mexico – 4 % commission {For all products not covered in specific SKU Lists},5 % commission[Audio, Electrodomesticos, Electronica, Fotografia], 7 % commission[Hogar, Patio Y Jardin, Muebles], 8 % commission[Bebes, Deportes, Juguetes, Mascotas], 10 % commission[Accesorios, Libros, Salud Y Belleza, Papeleria]

    Makes you want to learn to speak Spanish, right? :-)

    Walmart’s programs are available through the Rakuten Affiliate Network.

  7. Best Buy

    Best Buy claims to be the #1 retailer and most trafficked website for consumer electronics. Their commission rates vary between 0% of sale on Gift Cards, Warranties & Apple Tablets/Laptops/Desktops/iPhone Hardware/Watches, to 0.5% of sale on remaining laptops & tablets and 1% of sale on All Remaining Categories.

    You can also earn a $10 flat fee (bounty) on Geek Squad SKUs and a $5 flat fee for mobile plans.

    Best Buy’s affiliate program is on the the Rakuten Affiliate Network.

See?

Amazon isn’t the only game in town when it comes to having millions of users just primed to buy the stuff you want to promote!!

Did you find this post informative and useful? If so, please share it with others! If you have a comment, question or suggestion, please leave a comment below!

Cheers,
sig-ros

The post 7 Amazon Alternatives for Affiliate Marketers appeared first on RosalindGardner.com.

September 7th 2016 affiliate marketing, News

Understanding Affiliate Marketing Lingo (Glossary of Terms)

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I get a lot of newer, aspiring affiliates on the Sugarrae site and when you’ve never done affiliate marketing before, all of the terms can get a little confusing. So I created this glossary of affiliate marketing terms to help newer affiliates and bloggers understand the terminology used within the industry. Above the Fold The… Read More

The post Understanding Affiliate Marketing Lingo (Glossary of Terms) appeared first on Sugarrae.

June 26th 2016 affiliate marketing

Affiliate Marketing in June: Dads and Grads

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Although the lazy days of the summer ‘sales slump’ are just about upon us come June, don’t give up your affiliate marketing efforts too soon.

dads-grads
June is the time to pick up revenue from Father’s Day, graduation season sales and other holidays.

Holiday Observances in June 2016 include:

  • 1 Dare Day
  • 1 Flip a Coin Day
  • 2 National Bubba Day
  • 2 National Rocky Road Day
  • 3 National Doughnut Day always the first Friday in June
  • 3 Repeat Day (I said “Repeat Day”)
  • 4 Applesauce Cake Day
  • 4 Hug Your Cat Day
  • 4 National Trails Day First Saturday in June
  • 4 Old Maid’s Day
  • 5 World Environment Day
  • 6 National Gardening Exercise Day- Get out and exercise with your plants.
  • 6 National Yo-Yo Day
  • 6 Ramadan – date varies
  • 7 National Chocolate Ice Cream Day
  • 8 Best Friends Day
  • 8 Name Your Poison Day
  • 9 Donald Duck Day
  • 10 Iced Tea Day
  • 11 National Corn on the Cob Day
  • 12 Red Rose Day
  • 13 Sewing Machine Day
  • 14 Flag Day
  • 15 Smile Power Day
  • 16 Fresh Veggies Day
  • TBD Nursing Assistants Day – First day of National Nursing Assistants Week
  • 17 Eat Your Vegetables Day
  • 18 Go Fishing Day
  • 18 International Panic Day
  • 18 International Picnic Day
  • 18 National Hollerin’ Contest Day – third Saturday in June
  • 18 National Splurge Day – Oh yeah!!
  • 18 World Juggler’s Day – Saturday closest to June 17th
  • 19 Father’s Day – third Sunday
  • 19 National Kissing Day
  • 19 World Sauntering Day
  • 20 Finally Summer Day- Summer Solstice, date varies
  • 20 Ice Cream Soda Day
  • 21 Go Skate Day
  • 21 International Yoga Day
  • 22 National Chocolate Eclair Day
  • 23 National Columnists Day
  • 23 National Pink Day
  • 24 Swim a Lap Day
  • 24 Take Your Dog to Work Day Friday after Father’s Day
  • 25 Log Cabin Day
  • 25 National Catfish Day
  • 26 Beautician’s Day
  • 26 Forgiveness Day
  • 27 Sun Glasses Day
  • 28 Insurance Awareness Day – Now who do you think invented that!?!
  • 28 Paul Bunyan Day
  • 29 Camera Day
  • 29 Hug Holiday
  • 29 Internatioal Mud Day
  • 29 Waffle Iron Day
  • 30 Meteor Day

From years past, here is a list of topic ideas and titles to consider in June:

  • Top gifts for Grads
  • Top gifts for Dads
  • (Merchant name) Offers Smart Gifts for Dads and Grads
  • Dads and Grads June Special
  • Celebrate Dads and Grads
  • Top Tech Gifts for Dads and Grads (or just Dad, or just Grads)
  • Top 10 (product) for College Students (think laptops, cellphones, etc.)
  • Top 10 Tools for Dad in 2011
  • 10 Excellent (product type) Gifts for Your Dad or Grad
  • Dad’s and Grad’s Gift Guide
  • Greener Gifts for Dads and Grads
  • Personalized Gifts for Dads and Grads
  • Unusual Gifts for Dads and Grads in (year)

My personal preference is always to promote the unusual as well as stuff folks really want, and here’s my list of gifts suggestions for Dads and Grads this year. :-)

  1. Microbrewed Beer Delivered Every Month
  2. Salsa of the Month Club
  3. Pizza of the Month Club
  4. Beer of the Month Club
  5. The Roll Up Drum Kit.
  6. BBQ Sauce of the Month Club
  7. Multiple-Gadget Charging Stations
  8. The Stainless Steel Wallet.
  9. Gaming Chairs
  10. Emergency Roadside Kits
  11. 1,000 Places to See Before You Die (I LOVE this book!)
  12. Fogless Shaving Mirrors
  13. MP3 Speakers & Docks
  14. Leatherman Multi-Tools
  15. BBQ Tools
  16. MBA Degree in a Box
  17. Life.doc: Your Life Buttoned Up
  18. MOVA Globe

OK, so maybe that’s MY list of wants. :-) Actually, I have the MOVA Clouds Satellite globe in my office and it’s too cool. It rotates without batteries or wires. Of course, it sits beside my Sony Digital Photo Frame that flashes pictures of all the places in the world that I’ve visited over the past half century (plus). :-)

Tips for Promoting Grads and Dads

Promote the 2 separately if your niche allows it. With different needs and interests, it’s best to target the markets separately.

In the USA, UK and Canada – Fathers’ Day is celebrated on the 3rd Sunday in June since being made a national holiday in 1966. In Australia and New Zealand, fathers are honored the first Sunday in September. Other countries celebrate fathers throughout the year.

Graduation ceremonies typically are held throughout the month of June in North America.

Make your blog and email subject lines enticing, i.e. “No shipping fees for Graduation gift purchases.” NOTE: Avoid the word “Free” in your subject line to make sure your message doesn’t get caught in a spam filter.

Speak to your potential buyers – not recipients. If you are addressing parents of graduates, avoid ‘hip’ terminology.

Present an array of options. If your niche is fishing, promote everything from cheaper lures to boats. Don’t underestimate the willingness of people to spend big money online.

In 2010, Internet Retailer reported that among the consumers celebrating Father’s Day:

  • 36% will spend less than $25 on a Father’s Day gift.
  • 27% will spend between $25 and $49.
  • 15% will spend between $50 and $74.
  • 22% will spend $75 or more.

The top three Father’s Day gifts are hobby-related items for golf, running and baseball (43%), entertainment gifts such as music, video games and movies (30%), and outdoor items such as barbecue tools (26%).

Last but not least, give your readers the option of purchasing a gift certificate, in case the buyer isn’t sure what the dad or grad will like.

Did you find this post informative and useful? If so, please share it with others! If you have a comment, question or suggestion, please leave a comment below!

Cheers,
sig-ros

The post Affiliate Marketing in June: Dads and Grads appeared first on RosalindGardner.com.

May 31st 2016 affiliate marketing