Prince returns to Spotify and Napster this weekend
WhatsApp now supports two-step authentication
Amazon’s Tap speaker gets a hands-free update in defiance of its name
Beats X bring Apple’s wireless headphone tech to a tethered form factor
Written and hosted by: Anthony Ha
Edited by: Joe Zolnoski
Filmed by: Matthew Mauro
Teleprompter: Tomas… Read More
Twitter rolls out updates to combat abuse on its platform, YouTube launches mobile live stream and Super Chat exits beta, Waze Carpool grows in the Bay Area, Apple Beats are expected to drop February 10th and a recap from the 10th Annual Crunchies. All this on Crunch Report. Read More
Apple is suing Qualcomm for $1 billion, the hit app Meitu may be collecting too much data, Whitehouse.gov removes LGBT, climate change and more and Kristen Stewart appeared as a co-author on an AI paper. All this on Crunch Report. Read More
What started as a rough week for Qualcomm just got worse. Apple is piling onto the lawsuit train just ahead of the weekend, following in the U.S. Federal Trade Commission’s footsteps with a roughly billion-dollar suit against the San Diego-based mobile chipmaker.
Apple was specifically named in the recent FTC filing, which accused Qualcomm of engaging in an anti-competitive “no… Read More
Ever since the iPhone, iPad and Apple Watch took the spotlight, most of Apple ads have been focused on those devices. So it’s always nice to see the company try new things for less important devices, such as the AirPods. With today’s new ad, Apple is going back in time to the good old days of the iPod. I can’t exactly put my finger on it, but I instantly thought about the… Read More
Despite delays, Apple’s AirPods had a great holiday season according to a new report on wireless headphone online spending over the past several weeks. The report from Slice Intelligence–which collects its data from hundreds of millions of anonymized e-receipts–found that the $159 AirPods have accounted for more than a quarter of all online wireless headphones… Read More
The iPhone turns 10 today, at least if you start counting from the day it was announced. So why not take a few minutes to relive that day, with all its excitement and the palpable pride taken by Steve Jobs in both the product and presentation? Come on, you know you want to. Read More
The Apple App Store has paid out over $20 billion to developers in 2016, which is an increase of over 40% over 2015, according to Apple. They also said that January 1, 2017 had the highest dollar volume of app purchases of any single day in the Apple App Store’s history, with over $240 million in sales. Since the App Store launched in 2008, developers have earned over $60 billion.
“2016 was a record-shattering year for the App Store, generating $20 billion for developers, and 2017 is off to a great start with January 1 as the single biggest day ever on the App Store,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We want to thank our entire developer community for the many innovative apps they have created — which together with our products — help to truly enrich people’s lives.”
Apple also noted that December 2016 was an amazing month for App purchases, hitting over $3 billion in sales.
Subscription billings, which became available just this Fall in all categories, are one of the fastest growing segments of app sales. There are over 20,000 apps that can be subscribed to for a monthly fee including popular services such as Netflix, HBO Now, Line, Tinder and MLB.com At Bat. Subscription based apps generated $2.7 billion in billings in 2016, up 74% over 2015.
Apple also recently announced a Best of 2016 Music list:
The post Apple App Store Growing Fast, Paid $20 Billion to App Developers in 2016 appeared first on WebProNews.
After entering the app-install space in the fall, Apple says that 50 percent of consumers who click on ads they see in the App Store go a step further and download the app.
Similar to how brands buy app-install ads through Facebook, Twitter, Google or mobile ad networks, marketers buy Apple's so-called Search Ads by bidding on keywords that place ads at the top of App Store searches. However, unlike other types of app-install ads, Apple's format prioritizes ads based on an app's category like games, travel or entertainment. Domino's, Jet.com and Amazon are a handful of brands that have purchased Search Ads to drive awareness and downloads of their mobile apps since Apple launched the format in October.
According to Apple, Search Ads average a cost per tap of 50 cents for both small and big developers. When looking specifically at small developers that typically have less money to acquire mobile users than big brands like Uber or Booking.com, the average cost per tap drops to 25 cents.
Apple claims that more than 50 percent of people who tap on a Search Ad then download the app, meaning the average cost per install of a Search Ad is $1. Those prices, according to industry standards and reports, can average out to be nearly one-fifth cheaper than other types of app-install ads, per Apple. In December, mobile analytics company Singular told Adweek that the average cost per install for Apple Search Ads was $1.31, while app-install ads on social platforms averaged $5.84, and display ads cost $2.99.
In terms of the types of brands that have been the biggest spenders on Search Ads, Apple says gaming, travel, entertainment and travel are among the top categories.
Apple sells Search Ads via a self-service platform where brands and developers set up their own campaigns. Per Apple, most advertisers use a tool within the platform called search match in which the tech company picks the best keywords for brands to buy their ads against. Advertisers can also plug an API into Apple's platform to buy their own keyword-based campaigns.