Windows 95 on the Apple Watch features the world’s most twee Start button

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1-WBF79wkx9h34PZ_XY9_59g Big, complex things running on tiny things is a common theme this week. Earlier we had a hack that put Counter-Strike on Android Wear, and today some maniac has installed Windows 95 on his Apple Watch. At last it’ll do something worthwhile! That is, of course, if you can find the Start button. Read More

April 30th 2016 apple

Phil Schiller takes to Twitter to remind everyone not to pluralize Apple products

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100s-iphones Last night a single tweet on everyone’s favorite news platform was heard ’round the world. No, I’m not talking about the tweet that cost an NFL draft prospect $14 million dollars. Or Drake’s tweet dropping his new album, Views. I’m talking about Apple marketing boss Phil Schiller taking to Twitter to finally answer the age-old question of how to correctly refer… Read More

April 30th 2016 apple, iphone, Twitter

iBooks and iTunes Movies ordered closed in China by government regulator, just six months after launch

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shutterstock apple The New York Times reports that a government regulator forced the closure of iBooks Store and iTunes Movies in China last week. The two services launched there in September, along with Apple Music (which is still available). Read More

April 22nd 2016 apple

Report: Apple building AdWords-like ad product for the App Store

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AdWords for the App Store could be potentially very useful for developers and lucrative for Apple.

The post Report: Apple building AdWords-like ad product for the App Store appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

April 15th 2016 apple

The future of the car is not about propulsion

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pexels-photo-54278 I’m impatient to see breakthroughs in cars. I have high expectations for what Apple will do and respect for what Tesla has already done. I agree with Peter Thiel on the we-were-promised-jet-cars-but-got-140-characters thing, and with Larry Page who worries that Silicon Valley doesn’t throw the ball down the field enough. Read More

April 10th 2016 apple, Google

Justice Department keeps pushing Apple to unlock iPhone in New York drug case

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ipad-mini-3-touch-id The fight between the government and Apple is not over. While the most controversial case is now over, the Department of Justice keeps pushing Apple on another case. The government still wants Apple to unl Read More

April 9th 2016 apple, security

FBI says method used to unlock iPhone doesn’t work with iPhone 5s or newer

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iPhone5c-back-low-angle Slowly but surely, the FBI is releasing information about the method it used to unlock Farook’s iPhone 5c involved in the San Bernardino shooting. Now that the Justice Department has dropped the case, the FBI doesn’t have to disclose the mysterious method it used. Read More

April 8th 2016 apple, security

Drake’s iTunes Sales Shot Up 431 Percent After Taylor Swift’s Memorable Apple Music Ad

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Taylor Swift's epic treadmill fall in Apple Music's new ad was no April Fools' joke—it actually had been in the works for months.

On Friday, the singer posted the funny spot, which shows her working out, on her social accounts. Since then, iTunes sales of the song featured in the ad, Drake's "Jumpman," are up 431 percent globally. And the number of plays for Apple Music's curated #gymflow playlist shown in the commercials has grown 325 percent, making it the No. 5 playlist of the week.

Overall, the video's been viewed 37 million times, and Swift's tweet with the video has racked up 66,960 retweets and 119,000 likes.

Apple didn't disclose how many streams or subscriptions the ad generated.

"To really get an idea that was simple, informative and funny with hooks is really like writing a song," Larry Jackson, Apple Music's head of content, told Adweek. "With an artist that's got 73 million followers on Instagram, that's bigger than NBC, CBS and Fox and the viewership of prime time combined."

 

Based on true events. #TAYLORvsTREADMILL @applemusic @champagnepapi @future

A video posted by Taylor Swift (@taylorswift) on

The decision to tap into Swift's massive Instagram following was no fluke. Two days beforehand, the Facebook-owned app announced it was rolling out minute-long videos, and Swift was one of the first users to test out the feature. The spot was then immediately pushed out to her Twitter and Facebook accounts followed by Apple Music's social pages.

Now, it's running as a 60-second TV ad on ESPN, CBS, NBC, ABC and Fox. Two additional spots with Swift are planned over the coming weeks, and the singer will also star in a bigger Apple Music campaign in the next few months.

"We wanted to capture that feeling that music accompanies every element of your life, and the [Apple Music] service is the backbone of that concept," said director Anthony Mandler. "When you match that with Taylor's stance of dancing like nobody's watching, I think it was a very effortless flow."

Apple Music didn't work with an agency to create the ad. Black Hand Cinema produced the ad, and Mandler is represented by Believe Media.

Swift has a well-publicized relationship with Apple dating back to last June when she wrote a letter about Apple's decision not to pay artists as part of its launch strategy for Apple Music. (Apple ultimately changed its plans.)

Once she started working with the tech giant to create an Apple Music-exclusive documentary about her 1989 tour in October, Swift's team started talking to Jackson about a possible campaign. Those talks sped up after an Apple Music commercial with country star Kenny Chesney that debuted at the Country Music Awards in November caught Swift's eye.

The singer and Jackson then started bouncing ideas off of each other via email before bringing Mandler on board in January to direct. After three "creative sessions" with Swift, the team filmed the spots in February.

Apple has a rocky history with agencies, and while Apple Music still works with New York-based Translation, Jackson said he didn't want to work with a lot of people on this campaign.

"It seemed to be very important that the idea of being protected and not be put in front of the jury—if you want to call it—where you get that agency vibe and you get 40 people tearing apart someone's creative idea," Jackson said. "I just kept the process private."

Mandler added that the shop-free approach isn't about dismissing agencies entirely. Instead, it's about finding partners that can work quickly to create content.

"We don't live in a system that we were in five years ago, three years ago," he said. "Things are happening at a different pace. You have people who were never in the advertising world that are now at the center of marketing and advertising products."

Jackson and Mandler declined to talk about what the two upcoming ads will look like, but Mandler said they build on the idea that the viewer is part of Swift's world.

"The idea that you kind of hear the reel like you're in her head and you're watching her like you're part of the room—that sort of unintrusive access and intimacy was paramount for us," he said. "What you'll see in the other spots is a camera that sits back and watches things unfold."

Apple Music also plans to launch additional campaigns with other artists in the following months, as part of the company's plan to compete with Spotify, Pandora and other music-streaming services.

"It's going to be an assault and a barrage of stuff that you'll see over the next couple of months," Jackson said.








April 6th 2016 apple, Technology

Apple turns 40

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Screen Shot 2016-04-01 at 11.53.43 AM  Read More

April 2nd 2016 apple, iphone, microsoft

Taylor Swift Falls for Instagram’s 60-Second Ad Format in Amusing Apple Music Spot

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In a new spot for Apple Music, Taylor Swift doesn't have a problem making a fool of herself in the best way possible, while running on a treadmill listening to Drake and Future. And while the results look painful, the viral success is paying off. 

It should be easy for Swift to shake it off—the 60-second spot, which ran on Instagram and Facebook, was created by Apple's in-house creative team, and has already racked up 3.8 million views on Instagram, along with another 6.3 million on Facebook

The minute format is new for Instagram, which on Tuesday opened up the option for users more than a month after making it available for advertisers. That's one way to fill a blank space.

While there has been some bad blood between Swift and other streaming music services like Spotify, the pop star is helping make sure Apple will never go out of style. (Remember when you thought she'd take a loss?)

With a promotion for three months for free, Apple is making it easier to stream music when it's 2 a.m. in your car. Or at least, it wishes you would.

 

Based on true events. #TAYLORvsTREADMILL @applemusic @champagnepapi @future

A video posted by Taylor Swift (@taylorswift) on

 








April 2nd 2016 apple, Facebook, Technology