Wearable Tech Is Poised for a Breakout Year in 2015, Forrester Survey Says

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Wearable technology is going to be a hot-ticket item in the U.S. next year, according to new survey results from Forrester Research.

The popularity of computers that you can wear is at a tipping point—10 percent of Americans already sport activity trackers such as Fitbit Flex and Jawbone UP. And 45 percent of those surveyed said they are "intrigued by the prospect of getting a wearable device." By comparison, 4 percent of Europeans wear fitness trackers, and 32 percent are interested in buying wearable devices.

That 10 percent is an important signpost on the road to mass-market adoption. And as Reuters reported, the Apple Watch will only help drive the trend when it hits shelves in 2015—it's expected to draw 10 million buyers in its first year. In anticipation of the stampede, Apple is reportedly looking for staff members with fashion and luxury experience to hawk the upscale accessory.

Intel also recently appealed to fashionistas with a blingy bracelet that fires up Facebook, Google and Yelp. But researchers noted that wearables appeal to field workers, customer service reps and hospital staff, too, who can use video, photo or barcode features on the job.

Report author J. P. Gownder said the wearable market will take off because of demand from brands, retailers, healthcare firms, athletic stadiums and others. In fact, 52 percent of businesses polled said preparing for the increasingly popular technology was a moderate to critical priority.






December 10th 2014 apple, Technology

Apple Inc SEO: A Walk Through The Mystery Of Next.com

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Even the world’s largest and best-known brands can make unconventional (and unproductive) SEO choices. Columnist Chris Liversidge dissects Apple’s handling of NeXT.com.

The post Apple Inc SEO: A Walk Through The Mystery Of Next.com appeared first on Search Engine Land.



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December 10th 2014 apple

SMBs Should Jump On The Mobile Payments Train In 2015

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2014 has been a big year for mobile payments. With the introduction of Apple Pay, mobile payments are becoming increasingly popular and are receiving more exposure than ever. In the coming year, mobile payments have the opportunity to be a $540B market, according to a report from Thrive Analytics,…



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December 9th 2014 apple

Gillmor Gang: Not Fade Away

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Gillmor Gang Artcard The Gillmor Gang — Robert Scoble, Doc Searls, Keith Teare, and Steve Gillmor. Recorded live Friday, December 5, 2014.
As notifications and deep linking are built out, the Gillmor Gang is implementing a series of interconnected apps and services including a forthcoming Gillmor Gang app. Read More

December 7th 2014 Android, apple, video

Pioneer AppRadio 4 With Apple CarPlay Review

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IMG_0081 If you want Apple’s CarPlay in-car smartphone system in your automobile, you can either buy a brand new car, or you can opt for one of the aftermarket solutions currently available. I opted for the Pioneer AppRadio 4, which supports CarPlay as well as Pioneer’s own software for use with iOS and Android devices, and which replaces your car’s stereo with a double DIN deck… Read More

December 2nd 2014 apple

Gillmor Gang: Basement Tape

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Gillmor Gang Artcard The Gillmor Gang — Robert Scoble, Dan Farber, Keith Teare, and Steve Gillmor. Recorded live Friday, November 28, 2014. I stopped writing a few years ago, mostly because I felt the form was too much a parlor trick. Social felt more directed, less pious, touched with a gentle irony when played well. Threaded through Twitter, the social graph added context to the polemic of the post, a… Read More

November 30th 2014 apple, Facebook, video

Why Apple Is Suddenly Poised To Take On Facebook

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Last week’s news that Apple was opening up its mobile ad network, iAd, to programmatic buying through partnerships with leading ad tech firms was a huge step for the little ad platform that could — and should be a much bigger player in mobile advertising that it currently is. Accordant…



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November 27th 2014 apple

Report: Google-Apple Safari Search Deal Expiring, Yahoo & Bing Want In

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According to The Information Google’s default Safari search deal with Apple is up in 2015. Microsoft and Yahoo are reportedly separately competing for the Safari business across devices. The Information says that both companies are pitching to Apple’s Eddie Cue and that his decision…



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November 26th 2014 apple, bing

Get Ready for More Mobile Ads on Your iPhones as Apple Launches New iAds

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Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community to open the service widely so marketers can get access to its iPhones, iPads and computers.

Today, Apple is unveiling partnerships with companies like AdRoll, which will flip a switch and start serving iAds through its automated marketing platforms. This turn toward programmatic mobile advertising has been in the works for at least a year. Last year, the company stopped treating iAd like a high-end marketing platform for only the top brands with the most cash.

Apple wanted to build a self-serve mobile advertising system in house, and it bought Quattro Wireless to help. Sources said that effort faltered, and Apple decided to partner with ad tech companies like AdRoll and The Rubicon Project to compete with mobile ad giants like Facebook, Google and Twitter.

AdRoll is a retargeting specialty firm that lets marketers use their own consumer data profiles to deliver ads across such platforms. And Rubicon unexpectedly leaked word earlier this week that it was partnering with Apple.

As for Apple, iAd is a small portion of the mobile ad industry despite its large base of iPhone users. Still, with iPhones making up more than 40 percent of all smartphones in the U.S., Apple is in a unique position to grow its ad business to reach those users. AdRoll CMO Adam Berke said the new iAd system is going to reshape the mobile advertising landscape, opening access to consumer data Apple had walled off for a long time. Here's how:

  • Berke expects the new iAd to reach massive numbers of users quickly. Apple is using standard format ads to make it easy—mobile banners and video already in use across the industry.
  • App-install ads will immediately be in demand and give mobile developers a new edge in the App Store, which can be a tough environment because of the sheer volume of apps.
  • Apple iTunes and App Store consumer data will finally be open for use to target ads. This is tremendous information about which apps every user has downloaded and which media each one consumes. This knowledge has been locked away within Apple, untouched by marketers until now. "They have App Store behavioral data, and we'll be able to target based on the types of apps that people like," Berke said.
  • The ads will show up in apps that use iAds, and the App Store has hundreds of millions of them, opening up never-before used ad space. "Any app developer using iAd will suddenly have a lot more demand and a lot more advertisers buying their inventory," Berke said.
  • Apple Pay, the new payment service, will feed into the advertising. This is the final piece of information marketers need to know for certain if their ads worked—did the user buy their product? This purchasing behavior is something only Apple will have access to through its control of its mobile ecosystem.
  • "It [could eventually] allow us to track from the mobile ad impression to the App Store behavior of the user to the app install to eventually someone buying with Apple Pay," Berke said.






November 22nd 2014 apple, Facebook, Google, ipad, iphone, Mobile, Technology, Twitter

Aruba Networks Enables “Blue-Dot” Indoor Navigation With Beacons

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WiFi provider Aruba Networks used to offer retailers and others “blue-dot” indoor navigation using WiFi triangulation. However Apple’s recent decision in iOS 8 to randomize the iPhone’s MAC address changed all that — and may have effectively killed WiFi as an indoor…



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November 22nd 2014 apple