Apple Rejects Launcher, The App That Lets You Launch Other Apps From iOS 8 Notification Center

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launcher-screen Apple doesn’t care for apps that let you launch other apps directly from the Notification Center, and has pulled one of the first apps to take advantage of this new functionality now available in iOS 8 from the iTunes App Store. We took a look at Launcher, the app in question, last week, and found it to be a convenient and clever way to access your favorite apps or common actions… Read More

September 30th 2014 apple, Mobile

Apple Retina iMacs Could Be Coming Next Month, Cementing Our High-DPI Future

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imac-review-1 Apple could finally be readying the launch of new Retina iMacs alongside OS X Yosemite this fall, according to a new report from 9to5Mac. Were the company to ship these this year, following what the report claims is near-final testing, it would spell the end for the Age of the Discernible Pixel, and all would be well in the Kingdom of Desktop Compute. And lo, the people would celebrate. The… Read More

September 30th 2014 apple

11 TechCrunch Stories You Don’t Want To Miss This Week

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tc-weekly-roundup11 From #BendGate and Beats Music to South Park, here are the top stories from 9/20 to 9/26: 1. #BendGate dominated the tech headlines this week. For those unfamiliar with the “saga,” several reports suggested that the iPhone 6 and 6 Plus will bend when left in a pocket for a prolonged period of time. The iPhone 6 Plus in particular garnered the most attention. The iPhone 6 and 6… Read More

September 27th 2014 apple, Facebook

CrunchWeek: Apple Bends, Your Startup Is Doomed, And Felicia’s Big Debut

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Screen Shot 2014-09-26 at 2.24.05 PM Hello from TechCrunch SF HQ, where we just wrapped another episode of CrunchWeek, our weekly pandemic covering the latest in technology news. The inane, the excellent, and the execrable are our usual fare. Ello exploded from zero to one, Apple managed to bend, and break, and the burn rate of many startups was judged as less than winsome. This week Kyle Russell and myself were joined by a… Read More

September 27th 2014 apple, video

Apple’s Expanded iPhone 6 Availability Draws Big Crowds

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Dutch lineup for iPhone 6. Photo from https://twitter.com/marvinkennis/status/515517985612898304 Apple’s iPhone 6 launch maybe be its queueiest yet, according to droves of fans lining up around the world for round two of the new device’s global debut. Today, the iPhone 6 and 6 Plus went on sale in over 20 new countries, including Austria, Belgium, Denmark, Finland, Ireland, Italy, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Qatar, Russia, Saudi… Read More

September 27th 2014 apple, Mobile

iPhone 6, Plus Bend Their Way into More Countries

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Last Friday, Apple’s new smartphone lineup, the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6 Plus, launched in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK.

Today, add 22 more countries to the list of places where people can buy the new devices. The new iPhones have just launched in Austria, Belgium, Denmark, Finland, Ireland, Isle of Man, Italy, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Qatar, Russia, Saudi Arabia, Spain, Sweden, Switzerland, Taiwan, Turkey and United Arab Emirates

Demand is sure to be high, as Apple recently revealed record sales for the new phones during their first weekend on the market. In three days, Apple sold over 10 million iPhone 6s and iPhone 6 Pluses.

That’s not to say that the launch hasn’t been fraught with complications and headaches for the Cupertino-based company. Not only has the rollout of iOS 8 been a mild disaster thanks to flawed updates, but Apple has been dealing with bending iPhones, now known across the internet as ‘Bendgate.”

Word got around that some users were complaining that their brand new, giant iPhone 6 Pluses were actually bending in their pockets. The whole thing snowballed into an outright PR crisis, even though Apple claims that only a handful of actual iPhone 6 owners have complained about this problem.

Image via Apple

September 27th 2014 apple, iphone, Technology

Steve Ballmer, Clippers Owner, Is Banning Apple Products

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After former owner Donald Sterling let his racist flag fly and the world heard the tapes, former Microsoft CEO Steve Ballmer swooped in and bought the Los Angeles Clippers for a reported $2 billion. The deal finalized last month, making Ballmer the official owner of the NBA franchise.

Now, in true Ballmer fashion, the Clippers are on the way to becoming an iPad-free zone. Well, probably not just iPad-free. Soon, if Ballmer catches someone with an Apple product, they’ll likely get that famous Ballmer earful.

This is from Reuters:

[T]he Clippers will be a Microsoft organization. The son of a Ford Motor Co manager, he’s always been a company and product loyalist, banning his own family from using Apple’s iPhones.

“Most of the Clippers are on Windows, some of the players and coaches are not,” Ballmer said.

“And Doc kind of knows that’s a project. It’s one of the first things he said to me: ‘We are probably going to get rid of these iPads, aren’t we?’ And I said, ‘Yeah, we probably are.’ But I promised we would do it during the off season.”

Though Ballmer resigned as CEO nearly seven months ago and removed himself from the board last month, it appears that he’s still a Microsoft guy through and through.

Sure, you can put Surface tablets in everyone’s hands, but that doesn’t always eradicate the culture of Apple. Microsoft knows this all to well. Despite signing a $400 million deal with the NFL to product place the hell out of its products during games, everyone in the NFL is still calling any tablet they see an iPad.

Image via Wikimedia Commons

September 27th 2014 apple, microsoft, Technology

Apple Says iPhone 6 And 6 Plus Bending Complaints Number Less Than 10

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iphone-6-plus-rear-flat Apple has responded to the various reports of iPhone 6 and 6 Plus bending, saying that it’s “extremely rare,” and that in fact, only nine people out of all the customers that bought devices thus far have complained. That would presumably mean nine out of the well over 10 million that have sold thus far. Apple noted to TechCrunch that under normal use, the problem rarely… Read More

September 26th 2014 apple, Mobile

Apple Details Official Fix For iOS 8.0.1 Woes, Will Release iOS 8.0.2 “In The Next Few Days”

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ios801-hazard Apple has responded to the iOS 8.0.1 update bug, which saw iPhone 6 and 6 Plus devices lose cellular connectivity and Touch ID functionality when applied, with an apology and a promise to correct things in an 8.0.2 update to come sometime “in the next few days.” The apology is accompanied by instructions on Apple’s official support website, telling affected users how to… Read More

September 25th 2014 apple, Mobile

7 Brand Marketers Poached by Tech Companies

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Snapchat, Apple, Twitter and Lyft are increasingly enlisting brand marketers to build out new advertising strategies and revenue streams.

Marketers from Nike, Virgin America, Unilever and Gap have all been snatched away from their posts in recent months—showing the big bets that tech players are placing on traditional marketers to steer their aims. And as more brands look to closely work with tech companies on their own initiatives, it only makes sense that tech players keep an eye on their clients' talent for possible hires.

Here are seven noteworthy folks who have switched over from brand marketing to the tech space within the past year.

Snapchat Gets Nike Exec to Bolster Sports Business
Last week, Techcrunch reported that Snapchat has hired Eric Toda to head up the social app’s business and partnership efforts. Toda was previously Nike’s global director of digital and worked on the athletic brand’s social media, mobile and content strategy.

With an estimated value of $10 billion, Snapchat is primed to build out its advertising model.

Already, brands like Taco Bell are establishing groups of highly-engaged users on Snapchat. The fast-food chain claims that each time it sends out a Snap, 90 percent of its users open and watch all of the message.

Lyft Steals Talent from Richard Branson
In August, Lyft poached Jesse McMillin from his role as creative director at Virgin America for the same, newly-created position at the ride-sharing app.

One of McMillin's first projects was Lyft's first integrated marketing campaign that launched this summer, consisting of digital and out-of-home promos.

As the tech war continues to heat up in the ride-sharing app space between Uber, Lyft and others, the apps are also becoming marketing platforms for brands.

Pinterest Nabs Unilever’s Hair Care Exec
In July, Pinterest brought David Rubin on board from Unilever to expand the social site’s appeal beyond women-focused marketers to include men’s brands.

Rubin spent 15 years at Unilever and is credited with setting up digital campaigns for the Axe brand.

The hire is the latest example of how Pinterest is arming itself with the talent needed to rope in the big-name advertisers from Facebook and Twitter. In June, Pinterest started rolling out Promoted Pins that let advertisers set up ad campaigns on their own, along with more data about brands’ posts.

Apple Looks to Rev Up Retail Business
Apple last year hired Angela Ahrendts away from her post as CEO at luxury retailer Burberry for a new position—senior vp of retail and online stores—at Apple.

Despite being one of the world’s most recognized brands, Apple’s appeal has slumped over the past few years. Ahrendts’ hire confused some experts, but she is also credited in building Burberry into a digital powerhouse with high-tech in-store retail experiences

And it marked the first in multiple considerable hiring moves.

Apple Grabs Gap’s Millennial Guru
In a similar retail hire, Apple scooped up Gap’s Marcela Aguilar earlier this month, who was the senior global director of marketing communications.

Aguilar was part of the team behind the retailer’s "Dress Normal" campaign this fall — the retailer’s take on the normcore trend that targets millennials. 

The former Gap executive is joining Apple as director of global marketing communications, where she will likely be charged with a similar role in shaping the smartphone maker’s brand perception. In addition to steadily hiring new talent, Apple’s acquisition of Beats Electronics earlier this year was seen by many as a way for the Cupertino, Calif.-based company to get back some of its mojo with younger consumers.

Apple Tackles Social With Swoosh Marketer
Nike also lost Musa Tariq, its digital marketing director in August to Apple.

At Nike, Tariq oversaw the fitness brand’s social media strategy. Apple is notorious for not having a presence on social media (despite a short-lived Tumblr campaign earlier this year), so it's likely that Apple's hire will help build Apple's social steam.

The Tumblr activation was orchestrated by TBWA/Media Arts Lab, which has been under a rocky relationship as of late. As Apple looks to move more marketing work in-house, Tariq’s hiring signals that Apple may finally be gearing up to launch social media for its brand.

Twitter Hires People’s Editor to Ramp up Social News
Twitter hired Janice Morris, formerly editor in chief of Time Inc.’s People.com, in June.

Not much was known about her hire at the time, but it’s clear that Morris’ appointment is part of Twitter’s goal in becoming the go-to news source for big-name publishers including The New York Times, National Public Radio and NBC.






September 24th 2014 apple, Facebook, Technology, Twitter