iPhone 6 Plus Going for Embarrassing Amount of Money on eBay

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No.

Nope.

Naaaaaaah.

I know there’s no iPhone 6 Plus stock left and the phone is so cool that even dead people are singing its praises.

But no. Just wait a couple weeks. Read a book. Go fly a kite. Take LSD. Do literally anything other than pay $5,000 for a new iPhone.

September 20th 2014 apple, Technology

New In iOS 8: Sharing Is Much Easier To Pinterest, HootSuite & Other Apps

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It’s long been an iPhone and iPod pain point. Sharing from a mobile browser to social media networks other than Facebook and Twitter has been a serious pain, requiring a copy-and-paste workaround that seemed downright medieval in the Internet time scale. But with the iOS 8 update that’s…



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September 18th 2014 apple

Larger iPhones: How Might They Impact Advertisers?

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Do the new iPhone screen sizes affect CTR and should marketers be concerned? Contributor Andrew Waber examines what we know about screen sizes and CTR.

The post Larger iPhones: How Might They Impact Advertisers? appeared first on Marketing Land.



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September 18th 2014 apple

Top 10 Branded Videos: Samsung’s Marketing Blitz Edges Out Apple

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The smartphone war is on in this week’s Adweek/VidIQ top 10 branded video chart. Samsung’s attempt to inject itself via digital marketing into competitor Apple's launch announcement of the new iPhone 6 phones last week nabbed the marketer four spots on the chart, while Apple grabbed two spots on the chart. 

Samsung’s No. 1 spot, which promotes the upcoming launch of the Samsung Galaxy Note 4 is more like a mini-movie than a commercial (it even includes credits at the end). The clip is nearly four minutes long and shows off how all of the phone’s features are actually used by consumers—a tactic that Apple has been using for years. Since being uploaded on Sept. 3., Samsung’s video has garnered 19.4 million views and more than 13,000 Facebook and 1,430 Twitter shares.

Two of Samsung’s other top videos this week (one of which includes a paid media push) break down the phone’s multitasking and stylus features with similar scenarios showing how Samsung’s features work in real life. Collectively, the two ads have garnered roughly 19 million YouTube views, more than 2,000 Facebook shares and 263 tweets.

Samsung’s final video this week is a demo video introducing its Samsung Gear S smartwatch, which has generated 4.9 million YouTube views and more than 4,000 shares.

In addition to its digital videos, Samsung also bought a Trending Topic ad on Twitter on Sept. 9, the same day as Apple's announcement. Trending Topics cost $200,000 for a one-day placement.

Apple’s lengthy but predictable video touting its bigger iPhone 6 phones took the No. 10 spot this week. And, the Cuppertino, Calif.-based company’s 30-second TV ad placed at No. 8 on this week’s chart.

Check out all of this week’s videos in the VidIQ-powered infographic below.

 

NOTE: Adweek's VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.






September 17th 2014 apple, Technology, video

PayPal Strikes Blow Against Apple in New Ad Campaign

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PayPal took a bold marketing move against competitor Apple Pay today, criticizing the mobile payment technology that Apple launched last week.

PayPal took out a full-page ad in The New York Times with copy that read, "We the people want our money safer than our selfies," referencing the backlash from Apple’s recent iCloud hack that pulled naked photos of celebrities.

PayPal also enlisted social yesterday to spread the word about the campaign by posting the image on its Twitter account. PayPal and The New York Times did not respond to a request for comment on the campaign, so it’s unclear if the ad was bought before or after Apple unveiled a slew of new products (including Apple Pay mobile payments) last week.

Regardless, PayPal’s aggressive campaign highlights the growing competition in the mobile payment space as more companies try to strike deals with retailers that incorporate mobile payments into their apps and sites.

Offline Transition
PayPal’s "We The People" campaign is part of a bigger campaign that PayPal launched earlier this year that runs through 2015 around the tagline, "People Rule."

Christina Smedley, vp of global brand and communications at PayPal recently told Adweek that the campaign marks a different marketing direction for the brand compared to the direct response-heavy messaging that some may associate with a payment company.

The campaign is the first time that PayPal has enlisted actual people to be the face of its advertising and also includes out-of-home ads in London, Sydney, San Francisco, New York and Seattle.

"The out-of-home we’ve enjoyed a lot because for us, it was the first time that we had put people who look like you and me and people who live their lives using their smartphones," Smedley said. "Because [out-of-home] exists for a longer period of time, it enables us to deliver quite articulate messages that aide us in developing comprehension."

According to Smedley, the idea is that people already know the PayPal brand, but consumers may not know about all of the company’s offerings. For example, PayPal includes person-to-person payments and integrates credit card points.

"One of the things we’re trying to address and enable people to understand is all the things that PayPal can do for you," she said. "It’s grounded in our belief that we’re enabling people to power the economy—the sign-off sign that you’ll see in a lot of the work is, 'people rule,' which is our reminder that people are at the center of everything that everyone at PayPal does."

PayPal isn’t the only brand touting mobile payments via print ads. Last week, MasterCard also bought a full-page ad in the New York Times last week to promote its involvement with Apple Pay. 






September 17th 2014 apple, Technology

Gillmor Gang: AppleJacked

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Gillmor Gang Artcard The Gillmor Gang — Dan Farber, Robert Scoble, Benedict Evans, Keith Teare, and Steve Gillmor. It’s three days later and I’m still going back and forth over which iPhone to buy. The preorders are sold out for 6+, tipping the scale toward the smaller bigger one. What may tip it back is the Watch, which suggests a new paradigm of interlinked devices that, when starting with… Read More

September 14th 2014 apple, video

11 TechCrunch Stories You Don’t Want To Miss This Week

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tc-weekly-roundup1 It’s been an exciting week for us here at TechCrunch with the Hackathon, Disrupt SF and Apple’s product launch all taking place within a few days. Here are 11 of our best stories from the past week (9/6-9/12). 1. Apple had a number of new product releases this week. We introduced you to the Apple Watch, the company’s highly anticipated first foray into the world of… Read More

September 14th 2014 apple

The Music Industry Is About To Change, And Apple And U2 Are Just The Beginning

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shutterstock_182483948 Of all industry roller coasters, the music industry must be the wildest. The last 30 years reshaped the business in a way we never could have imagined. Music as a product changed dramatically (e.g. from LPs to MP3s) and the ups-and-downs in worldwide sales would make the most hardened theme park visitor queasy. Nonetheless, we have yet to experience the biggest switchback on this… Read More

September 14th 2014 apple

The Gold Apple Watch Could Cost As Much As $1,200

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Apple Watch A jewelry contact familiar with the matter told TechCrunch that the gold, 18-karat version of the Apple Watch could cost around $1,200 retail when it launches in January. This has been corroborated, based on size and weight, by jewelers familiar with the material Apple is using to make its Apple Watch Edition pieces. It should be noted that this is an estimate and the piece could come in… Read More

September 13th 2014 apple

AT&T To Get iPhone 6-Friendly Wi-Fi Calling In 2015

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apple0075 The iPhone 6 supports WiFi calling. But does your carrier support it?
If you’re in the U.S., the answer to that is probably “not yet”. But fear not, AT&T customers! You’ll be getting in on the WiFi fun too… eventually. Read More

September 13th 2014 apple, iphone, Mobile