This Is What The Apple Watch Interface Looks Like On An iPhone

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Screenshot 2014-10-27 16.52.15 Ever since Apple announced the Apple Watch, it’s been easy to let the imagination wander a bit. It’s the first product out of Apple in a long time, perhaps since the iPhone, that feels truly exciting and new. Much of that is thanks to the user interface, which has a very distinct look from the UIs of the iPhone, iPad or even Macs. YouTuber Lucas Menge has also been inspired to… Read More

October 28th 2014 apple, iphone

Apple’s ConnectED Program Participation Brings Macs, iPads And More To Underserved Schools

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empowering_2_large Apple’s $100 million commitment to President Obama’s ConnectED program has resulted in Macs, Apple TV, and iPads being introduced to 114 schools, the bulk of which cater to students who qualify for free or discount lunch programs, meaning the investment is overwhelmingly going to school boards that wouldn’t necessarily be able to supply their own Macs or iPads for teachers… Read More

October 28th 2014 apple, ipad

This Week On The TC Gadgets Podcast: iPads, Disrupt London, And iPads

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gadgets141024 You might have heard that Apple released some new iPads last week. A lot of them. Plus, TechCrunch ventured across the pond for Disrupt London, where a number of incredible hardware startups debuted their wares. It was a long, but awesome, week.
We discuss all this and more on this week’s episode of the TC Gadgets Podcast featuring John Biggs, Matt Burns, and Jordan Crook.
Have a good… Read More

October 25th 2014 apple, ipad

iPad Air 2 Review: The Best Tablet Available, Now More Portable And Powerful

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ipad-air-feature Apple’s latest iPad update includes a redesigned iPad Air, just one year after the device was first introduced. Typically, Apple keeps the outside case design on mobile gadgets around for two years before switching things up, so the new slimmer Air is a remarkable feat in terms of hardware engineering. The new iPad also now comes in a gold color option, and packs a better camera and… Read More

October 22nd 2014 apple, ipad, Mobile

iPad Mini 3 Review: Apple’s Small Tablet Stays Mostly The Same

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ipad-mini-3-feature Apple’s iPad mini 3 is one of two new tablets launched last week at a special event in Cupertino, and it is definitely the one that got the least attention from Apple’s product development team over the past year. The iPad Air 2 has an all-new processor, new screen manufacturing tech, a new camera, and more. The iPad mini 3, by contrast, gains just Touch ID, and a new gold finish… Read More

October 22nd 2014 apple, ipad, Mobile

Apple Adds Guide On Browser Security In Wake Of China Hack

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iCloud-safari-verified Apple has released an updated iCloud security support document with instructions on how to avoid man-in-the-middle type attacks like those affecting customers in China reported over the past couple of days. The support site says that Apple is “deeply committed to protecting [its] customers’ privacy and security,” and that it is “aware of intermittent organized… Read More

October 22nd 2014 apple, security

Apple Earnings: $42.1 Billion, Driven By Nearly 40 Million iPhones Sold

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Apple announced very strong fiscal Q4 results. The company beat expectations with $42.1 billion in revenue and profit of $8.5 billion. A year ago Apple’s quarterly revenue was $37.5 billion. Apple is up in after-hours trading. The company said that 60 percent of its revenue was from outside…

Please visit Marketing Land for the full article.

October 21st 2014 apple

Apple Capturing Spotlight Search Query Data, Sharing With Bing

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An improved Spotlight Search is a central feature of Apple’s new Yosemite operating system for the Mac. As reported when Yosemite was announced in June, Spotlight searches your desktop but also provides web search suggestions from Bing. There are a number of structured data sources such as…

Please visit Search Engine Land for the full article.

October 21st 2014 apple

Apple Pays Twitter Some $200,000 for an iPad Ad but Barely Uses Free Social Media

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Apple bought Twitter's Promoted Trend today to push its iPad Air 2 launch, which is noteworthy because CEO Tim Cook and company have been reluctant to use social media platforms in the past.

That ad unit has long been reported to cost $200,000 per day, and probably costs more as the end of 2014 nears. What's more, in terms of marketing strategy, Apple doesn't have a Twitter account for Apple (i.e., @Apple), iPad or iPhone. It used an @iTunesMusic handle in its Promoted Trend copy with a link to Apple's flagship website.

In other words, the Cupertino, Calif.-based tech giant is willing to fork over serious cash to engage Twitter users for the new iPad but isn't interested in seriously leveraging the platform at no cost. (There is, of course, investment required with staffing a skilled social media team. But it's typically a small expense to create content without paid amplification compared to running posts and tweets in conjunction with actual advertising.)

By comparison, Samsung—which has been a frequent Promoted Trend purchaser—counts 9.8 million followers for its Samsung Mobile account on Twitter. And the South Korean company has millions of other followers for its various pages on the social platform. Therefore, Twitter ad buys make plenty of sense for Samsung, not to mention its many promotions there, during Oscar night for instance.

Seven months ago, Apple made a rare social media appearance with a Tumblr marketing play for the iPhone 5C. Since then, it hasn't been very active in the space when it comes to its hardware products.

Strangely, the @iTunesMusic handle has been live since 2009. So it's really hard to figure out what Apple's social strategy is—if it has one at all.

Maybe today is a sign that things are changing for the brand. After all, in August, Apple hired Musa Tariq as digital marketing director. Tariq had helped lead social efforts for Nike and Burberry in recent years.

October 17th 2014 apple, Technology, Twitter

34 Places Where You Can Start Using Your iPhone to Buy Stuff

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So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list of retailers who will start accepting your iPhone as currency.

Of course not every retailer is excited about Apple inserting itself in the payment process, so convincing widespread adoption is still a question.

Apple also showed off its new iPad Air 2 and iPad Mini 3, and the company claimed that along with its new watch and iPhone 6—both released last month—it is presiding over a golden age of computing gadgets.

Of course, none of the news today came as a surprise after the new iPads were "accidentally" leaked online. What Apple fans can look forward to, at least, is paying for their new iPads with a wave of their new iPhones at Apple Stores, which obviously will accept Apple Pay.

And if you’re wondering where else the iPhone can act as wallet, here is the latest list of retailers and businesses, including McDonald’s, Macy’s and Walt Disney World, set to plug into Apple’s new financial system:

  • Aeropostale
  • American Eagle Outfitters
  • Anthropologie
  • Apple
  • Babies R Us
  • BJ’s
  • Bloomingdale’s
  • Chevron
  • Champs
  • Duane Reade
  • ExtraMile
  • Foot Locker
  • Footaction
  • Free People
  • Macy’s
  • McDonald's
  • Nike
  • Office Depot
  • Panera Bread
  • Pet Smart
  • Petco
  • Radioshack
  • Sephora
  • Sports Authority
  • Staples
  • Subway
  • Texaco
  • Toys R Us
  • Unleashed
  • Urban Outfitters
  • Walgreens
  • Walt Disney World
  • Wegmans
  • Whole Foods

October 17th 2014 apple, Technology