iPad Air 2 Review: The Best Tablet Available, Now More Portable And Powerful

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ipad-air-feature Apple’s latest iPad update includes a redesigned iPad Air, just one year after the device was first introduced. Typically, Apple keeps the outside case design on mobile gadgets around for two years before switching things up, so the new slimmer Air is a remarkable feat in terms of hardware engineering. The new iPad also now comes in a gold color option, and packs a better camera and… Read More

October 22nd 2014 apple, ipad, Mobile

iPad Mini 3 Review: Apple’s Small Tablet Stays Mostly The Same

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ipad-mini-3-feature Apple’s iPad mini 3 is one of two new tablets launched last week at a special event in Cupertino, and it is definitely the one that got the least attention from Apple’s product development team over the past year. The iPad Air 2 has an all-new processor, new screen manufacturing tech, a new camera, and more. The iPad mini 3, by contrast, gains just Touch ID, and a new gold finish… Read More

October 22nd 2014 apple, ipad, Mobile

Apple Adds Guide On iCloud.com Browser Security In Wake Of China Hack

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iCloud-safari-verified Apple has released an updated iCloud security support document with instructions on how to avoid man-in-the-middle type attacks like those affecting customers in China reported over the past couple of days. The support site says that Apple is “deeply committed to protecting [its] customers’ privacy and security,” and that it is “aware of intermittent organized… Read More

October 22nd 2014 apple, security

Apple Earnings: $42.1 Billion, Driven By Nearly 40 Million iPhones Sold

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Apple announced very strong fiscal Q4 results. The company beat expectations with $42.1 billion in revenue and profit of $8.5 billion. A year ago Apple’s quarterly revenue was $37.5 billion. Apple is up in after-hours trading. The company said that 60 percent of its revenue was from outside…



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October 21st 2014 apple

Apple Capturing Spotlight Search Query Data, Sharing With Bing

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An improved Spotlight Search is a central feature of Apple’s new Yosemite operating system for the Mac. As reported when Yosemite was announced in June, Spotlight searches your desktop but also provides web search suggestions from Bing. There are a number of structured data sources such as…



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October 21st 2014 apple

Apple Pays Twitter Some $200,000 for an iPad Ad but Barely Uses Free Social Media

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Apple bought Twitter's Promoted Trend today to push its iPad Air 2 launch, which is noteworthy because CEO Tim Cook and company have been reluctant to use social media platforms in the past.

That ad unit has long been reported to cost $200,000 per day, and probably costs more as the end of 2014 nears. What's more, in terms of marketing strategy, Apple doesn't have a Twitter account for Apple (i.e., @Apple), iPad or iPhone. It used an @iTunesMusic handle in its Promoted Trend copy with a link to Apple's flagship website.

In other words, the Cupertino, Calif.-based tech giant is willing to fork over serious cash to engage Twitter users for the new iPad but isn't interested in seriously leveraging the platform at no cost. (There is, of course, investment required with staffing a skilled social media team. But it's typically a small expense to create content without paid amplification compared to running posts and tweets in conjunction with actual advertising.)

By comparison, Samsung—which has been a frequent Promoted Trend purchaser—counts 9.8 million followers for its Samsung Mobile account on Twitter. And the South Korean company has millions of other followers for its various pages on the social platform. Therefore, Twitter ad buys make plenty of sense for Samsung, not to mention its many promotions there, during Oscar night for instance.

Seven months ago, Apple made a rare social media appearance with a Tumblr marketing play for the iPhone 5C. Since then, it hasn't been very active in the space when it comes to its hardware products.

Strangely, the @iTunesMusic handle has been live since 2009. So it's really hard to figure out what Apple's social strategy is—if it has one at all.

Maybe today is a sign that things are changing for the brand. After all, in August, Apple hired Musa Tariq as digital marketing director. Tariq had helped lead social efforts for Nike and Burberry in recent years.






October 17th 2014 apple, Technology, Twitter

34 Places Where You Can Start Using Your iPhone to Buy Stuff

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So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list of retailers who will start accepting your iPhone as currency.

Of course not every retailer is excited about Apple inserting itself in the payment process, so convincing widespread adoption is still a question.

Apple also showed off its new iPad Air 2 and iPad Mini 3, and the company claimed that along with its new watch and iPhone 6—both released last month—it is presiding over a golden age of computing gadgets.

Of course, none of the news today came as a surprise after the new iPads were "accidentally" leaked online. What Apple fans can look forward to, at least, is paying for their new iPads with a wave of their new iPhones at Apple Stores, which obviously will accept Apple Pay.

And if you’re wondering where else the iPhone can act as wallet, here is the latest list of retailers and businesses, including McDonald’s, Macy’s and Walt Disney World, set to plug into Apple’s new financial system:

  • Aeropostale
  • American Eagle Outfitters
  • Anthropologie
  • Apple
  • Babies R Us
  • BJ’s
  • Bloomingdale’s
  • Chevron
  • Champs
  • Duane Reade
  • ExtraMile
  • Foot Locker
  • Footaction
  • Free People
  • Macy’s
  • McDonald's
  • Nike
  • Office Depot
  • Panera Bread
  • Pet Smart
  • Petco
  • Radioshack
  • Sephora
  • Sports Authority
  • Staples
  • Subway
  • Texaco
  • Toys R Us
  • Unleashed
  • Urban Outfitters
  • Walgreens
  • Walt Disney World
  • Wegmans
  • Whole Foods






October 17th 2014 apple, Technology

Are Bigger iPhones Better For Paid Search?

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Despite smartphone ubiquity, desktop conversions still largely outpace mobile conversions. Columnist Mark Ballard looks at whether larger iPhone 6 screens will narrow the gap.

The post Are Bigger iPhones Better For Paid Search? appeared first on Search Engine Land.



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October 17th 2014 apple

Amazon Customers Could Store Movies in the Cloud if This Deal Goes Through

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Amazon is talking with three major movie studios about digital rights in hopes of giving customers better access to the digital movies they buy on the site, according to The Wall Street Journal.

Amazon wants to join other retailers who have partnered with UltraViolet, a digital locker that stores people’s movies in the cloud. Anytime viewers purchase a movie from one of the partners, the film shows up in their locker. And when they buy a physical DVD, they get a code for the digital version too. It's a lot like having a virtual shelf full of DVDs.

Now when you buy an e-movie on Amazon, you typically can only watch it via the Amazon app. Users have to juggle it with their other video libraries. An UltraViolet deal could streamline that experience and strengthen Amazon in its rivalry with Apple, the online movie market leader. Research firm IHS reports that digital movie sales and rentals are projected to grow 25 percent to $2.3 billion this year.

Amazon is discussing UltraViolet with its main backers, Warner Brothers, Sony Pictures Entertainment and Universal Pictures, which have to sign off on rights to how their movies can be accessed digitally, according to the Journal's sources.

Nearly every studio backs UltraViolet, with the exception of Walt Disney. Ultraviolet has grown slowly due to technical issues in the early years and a lack of interest from big retailers. A deal with Amazon could change all that.






October 11th 2014 apple, Technology

Amazon Will Open a Pop-Up Store in New York City

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Amazon, a longtime foe of brick-and-mortar stores, is hanging out a real sign of its own in a planned New York City outlet. The e-tailer plans to set up a pop-up shop in the Big Apple in time for the holidays.

The temporary store will appear across from the Empire State Building on 34th Street, and could show off some of Amazon's gadgetry like Kindle Fire tablets, phones and connected-TV boxes.

The location could also be used as a hub for gift deliveries and picking up online orders, according to The Wall Street Journal, which first reported on the store.

This isn’t the first time that the digital player has tried its hand at real-world retail. Last year, it popped up a kiosk in a San Francisco mall.

Amazon is not the only tech company trying to infiltrate New York with stores. Microsoft is opening a permanent location down the block from Apple's Fifth Avenue store.

Microsoft has opened pop-up holiday stores in Manhattan, as well.






October 10th 2014 apple, microsoft, Technology