Device sales were down across the board but analysts had expected worse.
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Device sales were down across the board but analysts had expected worse.
Please visit Marketing Land for the full article.
Apple has been working on an unscripted TV series for a few months now. The TV show should be about the app economy, but it’s unclear how Apple is going to distribute it. Apple just announced an open casting call. Read More
“Are you ready for the new mobile gold rush? Of course you’re not,” said Jim O’Leary, Sr. Manager Mobile Solutions Marketing at Cisco. “Though truth be told, the pending growth in mobile video may be more like a video tornado and only a handful of mobile operators are prepared.”
What Jim O’Leary is talking about is the rapidly changing landscape of content viewing. Multi-device viewing is now the norm and the dumping of the old cable content bundle is well under way. Over-The-Top content (OTT), where content is consumed without going through the traditional gatekeepers such as the cable or satellite provider, is bringing complete and utter disruption to the cable and broadcast companies.
However, with disruption comes opportunity.
Video now accounts for the majority of global mobile data traffic and is forecast to be the key driver of data traffic growth globally. To date, mobile video (and the ability to monetize the content) has been dominated by Internet players, such as YouTube, Netflix, with the operator role simply one of connectivity provider.
However, a number of operators are developing their own content delivery platforms. Singtel, Verizon and PCCW are three prominent examples of this trend, with their HOOQ, Go90 and Viu video platforms respectively. While HooQ and Viu are variants of the subscription-based model, Go90 more closely resembles the Internet business model, with a reliance on advertising for revenues and a focus on millennials. – Jim O’Leary, Cisco
“Mobile operators across the world face the same twin challenges of slowing growth and ongoing disruption of core services by new Internet & OTT players, even as the broader mobile ecosystem continues to see significant revenue growth,” O’Leary posted. “So if you are tired of being just an operator that carries mobile video and prefer to be able to monetize it, read on.”
Mobile Video Watching is Booming!
O’Leary sees a significant monetization opportunity for mobile operators with video for a very good reason, the exploding growth in using mobile devices to watch videos. An On Device Research study commissioned by the IAB in 2015 (Download PDF) confirmed the changing landscape for mobile globally, with 35% watching more video on their smartphone versus last year.
In February 2016 Cisco released a study predicting that by 2020 there will be 5.5 billion global mobile users which is up from the 4.8 billion currently, and those millions of new mobile users will be watching video too!
More astonishing, the study says that by 2020 there will be 11.6 mobile-connected devices! This is indicative of another emerging trend, connecting ALL devices to the internet via mobile operators where internet content and data can be consumed and sometimes produced on and by these devices.
Gartner estimates that the Internet of Things (IoT) is currently connected to 6.4 billion devices and will connect to 20.8 billion “things” by 2020. Some of these “things” will be video enabled devices as well. For instance, watching a video of how to make vegan scrambled eggs on your refrigerator door!
Mobile Operators Can Play “Central Role” in Content
So mobile operators have massive connectivity with virtually everyone 12 years old and up having a smart phone and if they can play a central role in providing content they can benefit from the “emerging online video value chain.” It’s about using great content to boost usage of their mobile broadband service. O’Leary believes that Verizon, Sprint, AT&T and others should take advantage of this “content opportunity” in order to cash in and drive business growth.
The biggest impediment for mobile phone companies entering the video content space is their tendency to charge high rates for large bandwidth consumption. Mobile broadband carriers should eventually come to the realization that their businesses are tied to consumers needing them and it is in their interest to provide inexpensive ways to consume high bandwidth mobile content or they will by bypassed by new mobile broadband competitors that get it.
Mobile is the New Video Distribution Platform
O’Leary predicts that OTT, where the internet is used to bypass traditional content middlemen like cable, is the driving motivation that should entice broadband providers to enter the content space more aggressively over the next few years. He advocates mobile operators creating a “cloud based platform” and then partnering with content producers in order to “scale their video infrastructure efforts and deliver high-quality, live video and on-demand content to consumers on any device — be it their smartphone, tablet or connected television.”
Content producers will likely consist of a wide variety of players from traditional sources like ESPN and Disney to well funded content upstarts such as such as Amazon, Apple, YouTube and Netflix. Content alliances between mobile operators may also include more direct deals with talent such as successful independent internet based content stars on YouTube, Vine and even Snapchat. Mobile is already the primary platform used to consume video content so the next step is to cut out the middleman and partner directly with popular content providers.
“In growing numbers, consumers are replacing their traditional cable and satellite TV packages with smaller, more customized, and often less expensive mixes of programming, cobbled together from an array of online and on-demand services,” said O’Leary. “As more consumers replace their big-bundle TV packages with à la carte online offerings, an opportunity is emerging for mobile operators and other service providers to combine mobile broadband (MBB) packages with compelling “over the top” content.”
Mobile operators should realize that they are the distribution platform for millennials, they are the network and they are the new cable and satellite companies. With that in mind, they don’t need the networks or cable to drive viewership and usage of their platform, they simply need great content however they can get it, even if it means becoming content creators themselves.
When you're a smartphone startup competing in a world dominated by Apple and Samsung, how do you stand out?
You go out of this world.
For last month's launch of the OnePlus 3—the third flagship smartphone created by OnePlus—the China-based company created a virtual reality experience that brought viewers to a space station where they could learn about the latest features of the flagship phone. Around 60,000 people tuned in, and within the first hour, 10 percent of those who viewed the video bought a phone. Within six hours, the conversion rate had grown to nearly 30 percent. That might sound like a small sum in an era of YouTube videos that reach millions, but the initiative could provide a glimpse into the future of virtual shopping.
When users put the headset on, they see a rendering of the OnePlus office in China. But when they enter, they see a note that says the company has moved. Soon, they're taking an elevator that takes them up to the space station. There, there are four rooms, each featuring one characteristic of the phone. For example, one describes the phone's "snap charge" feature, which provides a day of power in a half hour. Another focuses on the camera, while another features the design.
"For us, VR is a way of connecting emotionally with our fans," Carl Pei, the co-founder of OnePlus, said in an interview. "Because when you're put into this really immersive experience, you can't help but have an emotional connection to this. That's why we wanted to be first with the global shopping experience. We think VR is going to be a very big deal in the future, and that's why we wanted to plant these flags."
Before the launch, OnePlus released a trailer previewing the outer space office.
While this was the biggest VR endeavor for OnePlus, DigitasLBi Nordic has done a number of projects for other brands including Audi and Volvo. According to Nordics creative director Rasmus Frandsen, the idea for the OnePlus movie was inspired by 2001 Space Odyssey, but also by M.C. Escher, a dutch graphic artist whose mathematically inspired drawings often questioned accepted perspectives of geometry. Up wasn't always up and down wasn't always down. Just like the main room of the OnePlus space office.
"It's VR, so let's go crazy on the up and down," Frandsen said. "Delivered, it almost feels totally random and inspired by popular sci-fi."
Unlike some other brands' first virtual reality commercials, the video was created with CGI rather than solely shot in 360 degrees. The team scanned around 150 people, some employees and some friends.
"It's always been about creating value for the user," he said. "Building tools that are cool and things like that. So it's providential for us to do something that's cool for the user and then product secondary."
Back on Earth, the OnePlus 3 has received plenty of accolades from a number of real-world reviews. Forbes said it's "so good" that anyone paying double for one of the bigger brands should think twice. Wired called it a "true flagship phone with style and power." The Verge recommended it "without reservations."
The day after the launch, OnePlus organized pop-up stores in seven markets around the world including the U.S., the United Kingdom and India. By the end of the day, OnePlus sold out of the 1,000 phones stocked in each of the one-day store. Some customers in Paris waited in line for as long as 10 hours for a chance to go inside.
According to OnePlus Chief Marketing Officer Kyle Kiang, the company historically hasn't spent much money on marketing, focusing instead on building community via message boards, word-of-mouth and organic search traffic. However that's beginning to change. For this phone's launch, spending has been "well below the low six figures."
OnePlus wouldn't say how many phones they've sold so far, but if it's going to compete with Apple and Samsung, it certainly has a long ways to go. According to a May report from Gartner, Samsung led the way in global market share in the first quarter with 23.2 percent, followed by Apple's 14.8 percent and Huawei with 8.3 percent.
"I think in a lot of ways we're a pretty unconventional story," Kiang said. "From a consumer standpoint, we've had a lot of initial traction from consumers in global markets—Europe, India, North America—and so I think those are really the consumers that have driven us forward. I think in a lot of ways we're still pretty unconventional and nontraditional and in a lot of ways still a startup."
This year's back-to-school shopping seems to have parents spending more on mobile—and more overall.
According to the results of a survey released today by Rubicon project, more than a third of parents have already begun shopping for the fall, spending an average of $917 per child. Parents of college freshmen are spending even more than that—more than half of those surveyed said they've already started shopping for the semester and plan to spend $1,300 per child.
According to the June survey of around 1,500 participants conducted by global polling firm Penn Schoen Berland, mobile or other online shopping is picking up. Around 60 percent of parents are planning to buy at least one thing on a mobile device and 30 percent plan to do at least a fourth of their shopping on mobile. And for the first time, Amazon is ahead of Wal-Mart in overall share of wallet.
"A strategy of just a banner ad does not fully embrace the shift that mom and dad have made to all forms of digital content, whether they be mobile gaming, extensive video consumption and overall the propensity they have for doing mobile shopping," Rubicon Project's chief communications officer Dallas Lawrence said in an interview. "Smart brands are going to be embracing a very comprehensive advertising strategy over the next two months to capture the billions of dollars these parents plan to spend online and on mobile getting their kids ready for school."
Back-to-school sales in the U.S. are expected to increase 2.6 percent this year, according to a report released today by eMarketer, with sales for the season expected to total $828.8 billion. That's up from the last year, when sales only grew by 1.6 percent. Of the growth in 2016, ecommerce is beginning to take the lead, with 43.3 percent of the growth of U.S. retail sales coming from online sales. However, that's behind last year's pace, when ecommerce represented 66.7 percent of growth of retail sales.
Where's all the money going? It's not hard to figure out: tech. But it's not just the college-bound that are buying devices more expensive than a calculator. Half of parents of students who are in kindergarten to eighth grade plan on shopping for tablets. Around 72 percent of college students are looking for a PC over an Apple computer. For smart phones, 52 percent of students are looking at Android while just 42 percent are eyeing Apple.
A separate study released in February by GfK and Facebook IQ, more than 60 percent of adults surveyed said they planned to begin shopping via mobile devices sometime this year. What's driving them? The convenience factor.
According to the Rubicon Project survey, 37 percent of K-12 and 40 percent of college parents said they clicked on a mobile ad in the past week before they were polled, and of those, a third made a purchase based on a mobile ad in the past week.
"What this really shows us for advertisers is if you reach mom and dad when, where and how they plan do to their shopping with the right message, they're highly likely to make a purchase," Lawrence said.
So where are adults spending their time online in between dance recitals and soccer practice? Around 68 percent of parents said they play mobile games, which is an everyday activity for 62 percent of parents. Also, moms and dads are now twice as likely to watch videos on their phones than on a traditional TV. Lawrence said that means mobile gaming ads are a "target-rich environment."
Parents are often late-night shoppers. About 20 percent of parents said they shop between 8 p.m. and midnight, while another 29 percent shopped after work between 5 p.m. and 8 p.m. Moms said they tend to be more price sensitive, with about 57 percent making purchases based on sales, compared with 45 percent of dads. However, 75 percent said where they buy an item depends on the price, while 62 percent said their decision is based on a sale.
The dispute between Apple and Spotify over subscription revenues continues today with a letter from the former accusing the latter of using “rumors and half-truths” to advance “unfair and unreasonable” demands. Read More
Apple knows that the battle for people’s pockets is going to be fought in part in the photography space. With iOS 10, the company is making it even easier to get to the camera in a hurry, but in an effort to remind people that they’re already carrying a great camera around with them, Apple is launching a new round of its popular Shot on iPhone advertising campaign. Read More
Apple today announced that it is discontinuing its Thunderbolt Display, the large external display many use to connect to MacBooks or other Macs for extra screen real estate. This is very likely to fuel speculation (which has been ongoing) that Apple will soon launch a 4K or 5K version of the display.
The current Mac’s display is 5K and can be extended (in lower res) to the existing… Read More
According to Apple, it’s upcoming release of iOS 10 is the biggest release ever of iOS which it considers to be the world’s most advanced mobile operating system. It unveiled the updates Monday at Apple’s Worldwide Developer Conference. Included in the release are significant updates to Messages, New Home App, All-New Photos, Music and News & Opens Siri, Maps, Phone and Messages to Developers.
Apple CEO Tim Cook told the developers at the conference that Apple is investing in the next generation of app developers by awarding more than 150 scholarships this year. Cook said the youngest attendee at Apple’s Worldwide Developer Conference is only 9 and that he met her yesterday and said, “She is going to make a great developer.”
Cook announced that Apple now has over 2 million apps in the app store. “Your 2 billion apps in the app store have been downloaded 130 billion times,” stated Cook. “As you know the app store is the best business opportunity for developers. We’re about to pass $50 billion paid directly to developers. This is absolutely amazing.”
“Of course, successful developers translates into us having the best platform for users and this is what really matters” Cook said. Apple is pleased to introduce iOS 10:
Craig Federighi, Apple’s senior vice president of Software Engineering, introduced iOS 10 to the audience by stating that the official name of the “world’s most advanced operating system is macOS.
The new iOS 10 features a huge update to Messages that delivers more expressive and animated ways to message such as stickers and full-screen effects.
iOS 10 introduces the ability for Siri® to do more by working with apps, beautifully redesigned Maps, Photos, Apple Music® and News apps, and the Home app, delivering a simple and secure way to manage home automation products in one place. iOS 10 opens up incredible opportunities to developers with Siri, Maps, Phone and Messages.
“iOS 10 is our biggest release ever, with delightful new ways to express yourself in Messages, a native app for Home automation, and beautifully redesigned apps for Music, Maps, and News that are more intuitive and more powerful, making everything you love about your iPhone and iPad even better,” said Craig Federighi, Apple’s senior vice president of Software Engineering.
Federighi added, “iOS 10 adds Siri intelligence into QuickType and Photos, automates your home with the new Home app and opens up Siri, Maps, Phone and Messages to developers — while increasing security and privacy with powerful technologies like Differential Privacy.”
Here’s how the Apple news release explains the new features:
Personal & Expressive Messages
Messages is the most frequently used iOS app, and with iOS 10 it is more expressive and fun with animated and personalized ways to message friends and family. Messages includes powerful animations, such as balloons, confetti or fireworks that can take over an entire screen to celebrate a special occasion, invisible ink to send a message only revealed after a friend swipes over it, and for added personalization, handwritten notes. Automatic suggestions make it easy to replace words with emoji, Tapback creates a quick and simple way to respond with just a tap and rich links let you see content inline and play media without ever leaving your conversation.
iOS 10 brings the power of the App Store® to Messages, opening up new opportunities for developers to create fun new ways for users to communicate in a thread, including stickers to be peeled and pasted into conversations, the ability to quickly personalize GIFs or edit photos, send payments or schedule dinner or a movie, all from within Messages.
Siri Opens to Developers
In iOS 10, Siri can be extended into major new areas and do more than ever by working with the apps you love to use. For the first time, developers can build on the intelligence Siri offers and let users interact directly with apps using just their voice. SiriKit™ helps developers easily design their apps to work with Siri for messaging, phone calls, photo search, ride booking, personal payments and workouts, or use Siri to control CarPlay® apps, access climate controls or adjust radio settings within automakers’ apps.
Beautifully Redesigned Maps
Maps in iOS 10 gets a beautiful redesign that makes it even simpler and more intuitive to use. Now open to developers with new extensions, apps like OpenTable can integrate bookings right into Maps, and services like Uber and Lyft can make it easier for users to book a ride, without ever leaving the Maps app. Maps is even smarter with new intelligence that proactively delivers directions to where you most likely want to go next, based on your routine or appointments on your calendar. Once a route is planned, Maps can search along the route for gas stations, restaurants, coffee shops and more and provides an estimate of how the stop impacts the length of your trip.
Rediscover Memories in Photos
Photos in iOS 10 helps you rediscover favorite and forgotten occasions from your photo library by automatically surfacing them in Memories. Memories scans all your photos and videos and finds favorite and forgotten events, trips and people, and presents them in a beautiful collection. A Memory also contains the Memory Movie, an automatically edited movie with theme music, titles and cinematic transitions.
Memories uses advanced computer vision to group the people, places and things inside your images into albums with on-device facial, object and scene recognition. This intelligence brings Memories and related photos to life in a way that’s personal and meaningful to you, while maintaining your privacy.
Home App for Simpler Home Automation
The Home app is deeply integrated into iOS, delivering a simple and secure way to set up, manage and control your home in one place. Accessories can be managed individually or grouped into scenes so they work together with a single command and can be controlled by using Siri. They can be managed remotely or set up for home automation with Apple TV®, and can respond with automatic triggers set by time of day, location or action.
Support for HomeKit™ continues to expand globally with nearly 100 home automation products adopting HomeKit this year, bringing support for thermostats, lights, window shades, door locks, video cameras and more to the Home app. Later this year, leading home builders, including Brookfield Residential, KB Home, Lennar Homes and R&F Properties, will begin integrating many of these HomeKit devices into new homes.
All-New Design for Apple Music & News
Apple Music has an all-new design, bringing greater clarity and simplicity to every aspect of the experience. It uses a new design language that allows the music to become the hero and a new structure that makes it easy to navigate and discover new music. The Library, For You, Browse and Radio tabs have been completely redesigned to provide an even greater sense of place, and we’ve added a Search tab to make finding music even easier. All of these changes come together to create a design that is clear and intuitive. iOS 10 features a redesigned News app with a new For You, organized into distinct sections that make it easier to find stories, support for breaking news notifications and paid subscriptions.
In iOS 10, accessing the information you need is easier and quicker than ever. Raise to Wake automatically wakes the screen as you raise your iPhone®, making it easier to view all your notifications at a glance, right from the Lock screen. Notifications, Today view and Control Center are accessible with just a swipe or a press, and deeper 3D Touch™ integration with iPhone 6s and iPhone 6s Plus makes interacting with apps even easier.
Additional iOS 10 Features
Siri intelligence brings new QuickType® features, including contextual predictions to surface relevant information based on location, calendar availability or contacts; and predictive typing supports multiple languages without switching keyboards.
Phone adds integration for third-party VoIP calls, voicemail transcription and a new caller ID extension for spam alerts.
Built-in app updates include Safari® split-view for iPad®, Notes collaboration and Live Photos™ editing.
Apple Pay® can now be used to make easy, secure and private purchases on participating websites using Safari, in addition to paying in-stores and within apps.
Bedtime Alarm in the Clock app lets you set a regular sleep schedule and receive bedtime reminders.
Privacy in iOS 10
Security and privacy are fundamental to the design of Apple hardware, software and services. iMessage®, FaceTime® and HomeKit use end-to-end encryption to protect your data by making it unreadable by Apple and others. iOS 10 uses on-device intelligence to identify the people, objects and scenes in Photos, and power QuickType suggestions. Services like Siri, Maps and News send data to Apple’s servers, but this data is not used to build user profiles.
Starting with iOS 10, Apple is using technology called Differential Privacy to help discover the usage patterns of a large number of users without compromising individual privacy. In iOS 10, this technology will help improve QuickType and emoji suggestions, Spotlight® deep link suggestions and Lookup Hints in Notes.
The developer preview of iOS 10 is available to iOS Developer Program members at developer.apple.com starting today, and a public beta program will be available to iOS users in July at beta.apple.com. iOS 10 will be available this fall as a free software update for iPhone 5 and later, all iPad Air® and iPad Pro™ models, iPad 4th generation, iPad mini™ 2 and later, and iPod touch® 6th generation. For more information, visit apple.com/ios/ios10-preview. Features are subject to change. Some features may not be available in all regions or all languages.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Once a year, Apple stops its Worldwide Developer Conference to recognize a handful of apps for being particularly well designed. The prize? A shiny statue, a full suite of Apple hardware, and the right to say that one of the most respected companies in the world thinks you’re a good designer.
For app developers and designers, it’s one of the finest honors that money can’t… Read More