How to rule the App Store in 2017: 5 trends to use to your advantage

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In the fierce battle for attention in the App Store, how do you stay ahead of the competition? Contributor Gilad Bechar shares 5 trends and App Store Optimization tactics that can help you.

Please visit Marketing Land for the full article.

April 8th 2017 apple

Transcript: Phil Schiller, Craig Federighi and John Ternus on the state of Apple’s pro Macs

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 You have already read the news. But we thought we would also use this opportunity to share a transcript of the interview with Phil Schiller, Senior Vice President of Worldwide Marketing; Craig Federighi, Senior Vice President of Software Engineering; John Ternus, Vice President of Hardware Engineering. Bill Evans from Apple PR was also in attendance. It was lightly edited for length and… Read More

April 7th 2017 apple

Crunch Report | Tesla Now Valued More Than Ford

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Redfoo, formerly from LMFAO, joins us on the show to talk tech, Product Hunt launches Ask Product Hunt, Tesla is now worth more than Ford and Apple is dumping Imagination Technologies because they no longer wish to use their IP. All this on Crunch Report. Read More

April 4th 2017 apple, News, Technology

Apple releases new colorful Apple Watch ad

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 Apple just released a new video ad on its YouTube channel for the Apple Watch Series 2. There are two interesting things about this ad. It’s a colorful, cheerful clip that wants to turn the Apple Watch into a pop culture symbol. And it focuses on the fitness features of the Apple Watch, proving that Apple thinks about the device as an activity tracking device first and foremost. Apple… Read More

April 1st 2017 apple

Crunch Report | Walmart Acquires Modcloth

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Apple investing $500 Million into R&D Centers in China, Walmart acquires Modcloth, and John Mannes reports to us about his trip at South by Southwest. All this on Crunch Report. Read More

March 18th 2017 apple, News, Technology

Crunch Report: Prince returns to Spotify

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cr-thumb-2-10 Today’s Stories 

Prince returns to Spotify and Napster this weekend
WhatsApp now supports two-step authentication
Amazon’s Tap speaker gets a hands-free update in defiance of its name
Beats X bring Apple’s wireless headphone tech to a tethered form factor

Credits
Written and hosted by: Anthony Ha
Edited by: Joe Zolnoski
Filmed by: Matthew Mauro
Teleprompter: Tomas… Read More

February 11th 2017 apple, Mobile

Crunch Report | Waze Carpool Grows in Bay Area

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Twitter rolls out updates to combat abuse on its platform, YouTube launches mobile live stream and Super Chat exits beta, Waze Carpool grows in the Bay Area, Apple Beats are expected to drop February 10th and a recap from the 10th Annual Crunchies. All this on Crunch Report. Read More

February 8th 2017 apple, News, Technology, Twitter

Crunch Report | Apple Suing Qualcomm for $1 Billion

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Apple is suing Qualcomm for $1 billion, the hit app Meitu may be collecting too much data, Whitehouse.gov removes LGBT, climate change and more and Kristen Stewart appeared as a co-author on an AI paper. All this on Crunch Report. Read More

January 21st 2017 apple, News, Technology

Apple files a billion-dollar royalty suit against Qualcomm

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iphone-4s What started as a rough week for Qualcomm just got worse. Apple is piling onto the lawsuit train just ahead of the weekend, following in the U.S. Federal Trade Commission’s footsteps with a roughly billion-dollar suit against the San Diego-based mobile chipmaker.
Apple was specifically named in the recent FTC filing, which accused Qualcomm of engaging in an anti-competitive “no… Read More

January 21st 2017 apple, iphone

Apple’s first AirPods ad reminds me of the iPod ads

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60_still_1920_1080 Ever since the iPhone, iPad and Apple Watch took the spotlight, most of Apple ads have been focused on those devices. So it’s always nice to see the company try new things for less important devices, such as the AirPods. With today’s new ad, Apple is going back in time to the good old days of the iPod. I can’t exactly put my finger on it, but I instantly thought about the… Read More

January 15th 2017 apple