13 TechCrunch Stories You Don’t Want To Miss This Week

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weekly roundup USE This week’s headlines saw the stock market plunge, Facebook’s new digital personal assistant, the launch of YouTube Gaming, and more. These are the stories to catch you up on tech news. Read More

August 29th 2015 apple

RIP Summer

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tech-stocks-whee  After a multi-year bull cycle that raised the prices of domestic equities to levels that made value-focused investors squirm, the U.S. markets are suffering from a stiff correction, dropping in partial step with international shares and other assets.
It’s a global cold, and everyone is sneezing.
Apple opened dramatically lower this morning, mirroring broad index declines. TwitterRead More

August 25th 2015 apple, Twitter

Public Tech Companies Are Already Recovering From Brutal Stock Market Decline

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stock market Things didn’t look good this morning. When stock markets opened, Facebook was down 12.1 percent, Apple was down 10 percent, Google was down 6.5 percent, etc. But public tech companies are already recovering from this brutal drop, with Apple leading the way. Read More

August 25th 2015 apple, Facebook, Google, microsoft, Twitter

9 Features Apple Music Needs To Win Over Power Users

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apple-music-fishing Apple Music could win over more power users with some changes. And now would be a great time, because everyone’s trial periods are about to expire. Here are 9 features that I believe Apple Music could add to win over power users. Read More

August 23rd 2015 apple

Don’t Be Apple

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apple-1984-ad-woman-running There is so much to admire about Apple. They make superb, beautiful products. Their amazing comeback story is unparalleled in corporate history. Steve Jobs has become something akin to a modern-day patron saint of the tech industry. Tim Cook is, rightly, enormously respected.
So why do I think they represent so much of what’s wrong with the tech world? Read More

August 22nd 2015 apple, Facebook, Google

Apple Offers Free Fix For ‘Small Percentage’ Of iPhone 6+s With Faulty Camera

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iphone-6-6-plus-stacked-macro Apple is offering iPhone 6+ owners the opportunity to replace the iSight camera on their device for free, after the U.S. company found that “a small percentage” of models produce blurry images. Read More

August 22nd 2015 apple

Apple Never Trademarked ‘One More Thing’, Apparently

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At big product events, right before unveiling something at the very end, Apple CEOs – first Steve Jobs and now Tim Cook – have used a certain phrase. You’ve probably heard of it. One more thing… That phrase is pretty much linked to Apple at this point – except not legally. Patently Apple discovered that the phrase “One More Thing” …

The post Apple Never Trademarked ‘One More Thing’, Apparently appeared first on WebProNews.

August 22nd 2015 apple

Apple “Has Every Reason to Believe Dr. Dre Has Changed”

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It’s a pretty big month for Dr Dre. He’s just released a new album, which is being met with rave reviews. A movie about him, in part, is riding high at the top of the box office. Apple, a company for which he works, recently dedicated an entire branch of its new streaming music platforms to the company he founded. …

The post Apple “Has Every Reason to Believe Dr. Dre Has Changed” appeared first on WebProNews.

August 22nd 2015 apple

The Internet Is Awful

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everything-awful We were on the coast of Croatia when we saw our first nude sunbather. He was an older gentlemen who probably looked good in a suit but now, skin pruned from the water and his body hair plastered to a half-wiry/half-fat frame, he looked like a drowned cat with an impressive appendage. We kept sailing and saw more of them – an obese woman who showed us her backside as she lolled in the sun,… Read More

August 22nd 2015 apple, Google

Google’s Plan to Win the Music-Streaming Marketing War: Partner With Cool Brands

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The advertising-supported online radio space is messy. Pandora, Spotify, Apple, iHeartRadio and Google are all duking it out for the biggest piece of the market, and they're all putting serious marketing muscle behind online music.

Just this week, Apple and Google launched new campaigns, but the tech giants face tough competition. According to a report earlier this year from Edison Research and Triton Digital, 54 percent of online listeners use Pandora, while 21 percent prefer either Spotify or iHeartRadio.

In June, Google made its first foray into free, ad-supported online radio with Google Play Music, which includes thousands of curated playlists as part of its acquisition of Songza in 2014.

To draw attention to those stations, Google and digital agency Essence are teaming up with brands like fashion retailer ASOS and Munchery—a startup that prepares, cooks and delivers healthy dinners—to take online radio offline.

"One of the key features of Google Play Music are these stations that make whatever you're doing IRL [in your real life] better," said Jessica Igoe, Google Play's head of global media and content partnerships. "These digital partnerships with ASOS, Munchery and others that we'll be announcing are critical to reach music fans where they're doing things that we think could be a little more interesting."

With ASOS, Google built a shoppable look book to put together outfits for summer music festivals, parties and holidays. Each page of the digital magazine includes a link to a themed playlist created by Google.

For Munchery, Google is matching up music playlists with online menus. For example, a playlist called "Happy Hour Country Radio" promotes a mac and cheese and fried chicken dinner.

The radio stations were created by Munchery's chefs, adding a human touch to the campaign. In an era of algorithms, Eddie Revis, creative media and strategy lead at Essence, pointed out that's a key to nailing music marketing.

"Munchery listened to Google's radio stations to pair it [with food], so it was human-curated—their chef actually listened to the station," he said.

Google's Igoe declined to say how much this year's push costs but acknowledged that it's a hefty chunk of change going into music.

"Music is our priority within Google Play—it's the main focus area for the second half of the year," she said.








August 20th 2015 apple, Google, Technology