11 Common (and Avoidable!) Content Marketing Mistakes, As Explained by Memes

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Question: How do you get better at content marketing?

Answer: You learn from your mistakes.

Follow-up Question: What’s even better than learning from your mistakes?

Answer: Learning from other people’s mistakes.

If you’re looking for bad content marketing, it’s a buyer’s market. Every brand is a publishing company now. Some are doing amazing work. Most are…not so much.

While bad content may not be of value to its target audience, it definitely is useful for content marketers looking to improve.

I know it’s no fun thinking about the (sometimes costly) mistakes content marketers make. And I definitely don’t want anyone to feel bad who has made these mistakes in the past. We’re not here to shame anyone; we’re here to do better.

So to lessen the negative emotional impact of these harsh lessons, I’m enlisting some of my favorite memes to help teach them.

11 Common Content Marketing Mistakes and How to Avoid Them:

#1: The Random Act of Content

Dog Wearing Glasses at Computer Confused by Lack of Content Marketing Strategy

The Mistake: Content without strategy is like a baby deer on a frozen lake: lots of motion, but no progress. Yet many marketers are still slip-sliding around.

Don’t make me quote the B2B Benchmarks stats again, people. You know it’s true. A majority of marketers are creating and releasing content that serves no immediate purpose, has no measurable goal, and is not part of a larger whole.

How to Avoid It: First, it’s important to recognize that it is possible to directly measure the effectiveness of content marketing. Then, before you create a single new piece of content, create a content strategy that features concrete goals and the metrics you will measure to evaluate progress.

#2: The Lightweight

Milton from Office Space Lamenting Low Value Content Marketing

The Mistake: The old-school content strategy was to go broad and shallow. Copywriters would churn out 250-500 words on any topic their audience conceivably could be searching for. It didn’t matter if the content delivered on the headline’s promise—what mattered was driving traffic.

That’s a tactic that won’t fly anymore. Search engines are evaluating the quality of the copy, and the way readers react to it, to determine rankings.

How to Avoid It: Focus on the few topics that are of greatest interest to your highest-value reader. Don’t worry about attracting the attention of thousands of people who will hit your content and bounce—create something valuable for the dozens who will read it and buy. 

#3: The Island

Austin Powers Lives Dangerously with Poor Content Marketing Strategy

The Mistake: Even the most in-depth piece of content is unlikely to address every aspect of a topic. Yet marketers still publish content without a single link to a related post, or suggestions for further reading. The more time customers spend on site, the more likely they are to take a next step with your company. So it’s worth giving them a reason to stay.

How to Avoid It: As you write, look for opportunities to crosslink the reader to other valuable content. For example, that content strategy link up in the first entry leads to another blog post. It’s relevant, it’s useful, and it entices the reader to stick around.

#4: The Enstuffening
A Squirrel Stuffs a Nut into Its Cheek to Symbolize Keyword Stuffing in Content Marketing

The Mistake: Until recently, SEO was built around keywords. You find the word or phrase your audience might use, then stuff it in as many times as you can make it fit. As with lightweight content, it worked for a while—but no one was really happy with the arrangement. 

How to Avoid It: Search engines are now far more concerned with user behavior than keywords. Bake in your SEO by writing informative content that answers the reader’s question. You can start with a keyword, but use it as a jumping-off point to create content that resonates.

#5: The Sloppy Joe
Boromir from Lord of the Rings Encourages Content Marketing Proofreading

The Mistake: As publishing content gets more and more simple, it’s easy to sidestep the gatekeepers of language, spelling and grammar.

That’s a good thing overall, but can lead to beautifully-designed assets marred by typos, or blog posts with phrases so convoluted they’re impossible to parse. Sloppy copy can damage your brand’s credibility and cause readers to bounce.

How to Avoid It: Treat every bit of content you create, regardless of the channel or format, as though it were a multinational ad with millions of dollars behind it. Even if it’s a post for your personal blog or your LinkedIn Profile. If you don’t have the patience (or a patient friend) to edit, these tools can help.

#6: The Great Wall of Text

A Skeleton Reading Bad Content Marketing Waits for a Paragraph Break

The Mistake: We were trained early on to write in big blocks of text. The problem is, big blocks of text are torturous to read on a screen—especially on a small mobile device.

How to Avoid It: Optimize your text for digital consumption (which sounds like a disease, but means “reading stuff on a screen”). Use paragraph breaks every 2-3 sentences, wherever there would be a logical pause. Like here:

Include headers to provide a skimmable set of highlights for your piece as well. Readers will check out the headers before they decide to commit to reading the whole thing. If you don’t have these signposts, the reader will frequently opt out. 

#7: The Eye Exam

Morpheus from the Matrix on Content Marketing Tactics

The Mistake: Repurposing content is a fantastic habit to get into (more on that later). But sometimes what works in one format doesn’t quite work in another.

The slides from your presentation looked great on a 10-foot screen, but on SlideShare they’re illegible. Or the infographic you made looks awesome—until it’s compressed into a tiny window on your blog.

How to Avoid It: Make sure to adapt content rather than just putting it in a new wrapper. You can use those presentation slides to inform a new SlideShare presentation, for example, with less text, more visual interest, and a firm CTA to your blog.

#8:The Post and Pray
Julie Andrews from Sound of Music Laments her Lack of Content Marketing Success

The Mistake: So you create an amazing content asset that speaks directly to your audience’s needs. You promote it on your social channels and optimize it for search. Then you wait for the likes and shares to come pouring in…and you wait. And wait.

How to Avoid It: It’s no secret that social platforms are increasingly pay-to-play. It’s simply not enough to rely on organic sharing and search—if you believe in the content, it’s worth putting a few dollars behind it. Start with the channel your audience uses the most, make a minimum investment, and optimize from there. 

#9: The Authority Gap
Sarcastic Bear Says Your Content Marketing Lacks Credibility

The Mistake: You know that you’re a reliable resource for your content. So you naturally expect your audience to find you credible, too. Unfortunately, your target audience may not yet know how trustworthy you are.

How to Avoid It: There are plenty of ways to add credibility to content. Cite statistics from a respected industry source. Curate quotes from trusted individuals in your field (and don’t forget to let them know you quoted them). Even better, reach out to influencers to co-create content.

#10: The One and Done
Xzibit Encourages Content Marketing Repurposing

The Mistake: After pouring blood, sweat, tears and coffee into a great piece of content, it’s easy to publish it, forget about it, and move on. You may check to see if it’s gaining traction, but in general, you’re so over it. It’s an understandable attitude that leads to a lot of wasted content potential.

How to Avoid It: Repurpose your content by personalizing it for a different audience, changing the format, refreshing the stats, and more. Roll several pieces into an eBook. Turn the eBook into a SlideShare presentation (with legible text). Your content can find a new audience with every iteration.

#11: The Maze of Gates
Buzz and Woody Lament Gated Content Marketing

The Mistake: A potential customer sees a promising headline for what looks like a fun, entertaining read. They click through—only to see a subscription pop-up before they can start reading. Or a contact form for a download. They’re not ready to make a commitment, so they bounce.

How to Avoid It: Many smart marketers are experimenting with 100% ungated content. Whether that strategy would work for you depends on your audience. Regardless, it’s important to have plenty of top-of-funnel ungated content to pull in casual readers. Entertain them, offer value, then ask for a next step.

Even the Greatest Make Mistakes

If you’re currently making any of these mistakes, good news! That means you have some untapped potential to unleash. Use these as a checklist for making your marketing more effective.

If you have successfully avoided all eleven of these, congratulations! Your next move is harder: You get to go out and make all new mistakes that we all can learn from. I’ll be failing and learning right along with you.

What was your most educational marketing mistake? Tell me your story in the comments.

Speaking of content marketing, if you would like to know more about working with a talented content marketing agency, be sure to see “Optimize the ROI of Your Content Agency InvestmentandHow B2B Executives Need to Strategize in the World of Content featuring our CEO, Lee Odden, at Content Marketing World on Thursday next week.

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August 31st 2016 copywriting, Online Marketing

Congratulations to our Latest Web Site Copywriting Graduates

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On behalf of Search Engine College, I would like to offer congratulations to our latest round of online certificate graduates for 2014. We’ve had so many graduates lately, that we’re having to split our announcements over several blog posts!

Students named below have successfully completed our Web Site Copywriting Certification course at Search Engine College and attained official certification status (requiring a passing grade of 70 percent or higher).

Web Site Copywriting 101

  • Sok Khann
  • Robert Mosley
  • Terry Gangstad
  • Christine Rokos
  • Brett Wohlgemuth
  • Cheryl Hardy
  • Christine Totten
  • Linda Ng
  • Denise Dresner
  • Thomas O’Brien
  • Adrienne Razon
  • Artez Young
  • Diana Weaver
  • Robert Stevens

Well done and please contact your tutor if you are still waiting to receive your hard copy certificate, Status Page or certification seal.

Also, don’t forget to fan our Facebook page and follow our Twitter profile @secollege for College announcements such as lesson updates, press releases, new courses, events and milestones.


Thinking about brushing up on your Copywriting skills? Subscribe to our courses today!

November 14th 2014 copywriting

A 217% Lift Every Content Marketer Should Be Getting, But Will You?

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Over the course of almost two decades, Jeffrey and I have worked directly with hundreds of content writers. Many of them were our secret weapons in many of our most exciting client success stories. Once the writers understood the personas they were writing for, had a clear sense of the narrative flow of the scenario and the context (where their content piece fit with in that scenario) they almost always delivered content that was both relevant and persuasive.

However, a recurring theme is that few if any of them were testing headlines continuously.

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy

I’ll admit it wasn’t always easy to test your headlines (remember in the 1990s through the early 2000s the software didn’t exist) but in today’s environment of thousands of headlines, subject lines and content titles assaulting readers, more like a dam bursting than a firehose, you need to develop the skills to throw readers a virtual life raft for them to grab hold of.

Let’s take this recent example from one of my past columns. Which headline makes you want to click through? To read it? To share it?

  1. How to Manage a Legendary Brand
  2. The One Technique You Can Use Tomorrow to Get Amazon Results

Here are the results of my test:

headline test

It took a couple of minutes to come up with a alternative headlines. We tested one and we got a 217% lift.

Not bad!

Upworthy traffic resultsThere was no change to the content, all I did was frame the title differently. What do you think publishers like BuzzFeed, BusinessInsider or UpWorthy are doing? They are choosing content that other people are creating and then framing the content and title from a different angle. They see spectacular results, go look at their traffic numbers if you have any doubt.

In fact, Upworthy has even created some fabulous SlideShares that tell you exactly what they are doing. It’s worth spending a few minutes to look through it in detail. Of course, I’ll share a couple of the relevant slides here:

The Sweet Science Of Virality from Upworthy

So what is it exactly that Upworthy is doing? Glad you asked.

Here is my take on what they say:

What Does Upworthy do1. They find good content that hasn’t quite reached it’s potential.

2. They re-frame it so that others want to click on the title, consume the content and share it again.

3. They amplify the content through channels.

4. What they don’t tell you, but I will, is that they test multiple versions of headlines to see which produces the best lift.

5. They enjoy the results.

Here is another one of my recent headline test examples:

  1. How to Convert More Blog Visitors
  2. Proven Techniques for Converting Blog Visits
  3. Is Your Blog Doing it’s Job Effectively?
  4. Is Your Blog a Lead Generation Machine, if Not Here is Why

Which one do you think performed the best?

headline test 2

Notice 2 of them, had a better than 100% lift and one had a negative lift.

This isn’t rocket science!  It takes only a few minutes more.  And it is obviously worth the additional effort,

How about your content?

Which headlines and titles are you running on your website or blog? Ones that get more people to click through, read and share your content or ones that push people away.

What do you need to do to get these results?

1. Brainstorm a bunch of headlines, as Upworthy suggests in their SlideShare.

2. Pick the best ones to test.

3. Plug them into your site. If you are using a WordPress powered site, I highly recommend the Headlines plugin by KingSumo (among the best $99 you will ever invest).

4. Let the test run.

5. Enjoy the extra traffic, readers and business.

2014-07-23_08-51-39Please start testing your headlines. Please invest the time and effort.  How about if I tell you that it will save a kitten every time you do?

The post A 217% Lift Every Content Marketer Should Be Getting, But Will You? appeared first on Bryan & Jeffrey Eisenberg.

July 25th 2014 blogging, copywriting, Social Media

How To Create A High-Converting Sales Presentation With The SINGLE Click Of A Button…

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Have you ever tried to create a sales video to sell your product or service?

If so, then you’ll be very familiar with how difficult it actually is to produce a video that hijacks your customer’s attention, builds desire for your product and ultimately closes the sale…

The number one problem that most people face is being able to write effective sales copy to highlight the benefits of their product without sounding like a “hyped up” used car salesman.

The great news is services like Vidsy can now guide regular business owners like you, step-by-step through the process of creating an effective sales message.

However, writing your “sales copy” is only part of the problem…

The BIG Problem No-one Talks About…

Once you’ve written your sales script, the next major roadblock most people run into is making your video LOOK and FEEL professional.

A lot of business owners we speak to try to record themselves reading their script in front of a camera. However, unless you’re a dynamic public speaker, this is often a recipe for disaster, because most “Talking Head” videos come across as being extremely dull and boring.

A MUCH better, and more effective approach is to use a combination of text and images to make your sales video look modern and professional without having to appear on camera.

The reason this works so well is that you are taking advantage of multiple learning modalities – your customers can SEE your message as well as HEAR your message. This makes your sales video much easier to understand and a lot more compelling.

The only problem with creating text based videos is that converting your sales script into a compelling slide deck has always been a tedious and painful process. (For example, here at Noble Samurai, our videos commonly have over 200 slides in them!)

In fact, we got so sick and tired of manually creating slide presentations, that we finally decided to solve this problem once and for all by adding a slide generation feature into Vidsy.

And today, I’m thrilled to say that we’ve just rolled out this brand new feature! Which means if you’re already a customer – you get it for FREE :-)

Instead of endlessly copying and pasting one sentence at a time from your script into PowerPoint, you can now instantly generate professional, high-converting slides with the SINGLE click of a button.

Here’s a quick video that reveals exactly how this game changing new feature works…

What You Should Do If You Already Own Vidsy…

If you’re already a Vidsy subscriber, then this brand new slide generation feature is ready and waiting for you at Vidsy.com.

All you have to do is log into your account, complete your sales script and hit the “Download My Slides” button.

We’ve also added a brand new training video that shows you the 3 simple steps to supercharge your Vidsy slides, increase your conversions and maximize your sales.

This new training video covers:

  1. Pattern Interrupts – what are they, why are they so important and how to use them in your video to hijack your customer’s attention and keep them glued to the screen.
  2. The importance of creating a Secondary Reading path to plant your key message deep into your customer’s subconscious mind.
  3. PLUS the secrets of getting people to take action and order your product.

What You Should Do If You Don’t Own Vidsy…

If you haven’t got your copy of Vidsy yet, and you’d like to join the 2078 business owners who are now creating high-converting sales presentations from their Vidsy scripts with the SINGLE CLICK OF A BUTTON then Click Here To Grab Your Copy Now.

The initial response to Vidsy has been better than anything we expected (some customers are already seeing conversion rates of up 12%, which is simply unheard of!)

This new breakthrough slide generation feature means that Vidsy has now eliminated yet ANOTHER of the biggest and most frustrating obstacles standing between you and creating a profitable online business.


Eugene Ware
CEO Noble Samurai

July 8th 2014 copywriting

How do you break into SEO?

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by Mike Moran

If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: “How do I break into SEO?” I honestly get this question several times a month. And each person that asks me is ready for my answer. Some seem ready to take notes. They expect that I am going to rattle off some kind of canned answer that will unlock the secret to their future career. But I don’t, because it isn’t that easy.

Some people readily accept that it isn’t that easy. If it were easy, they wouldn’t need to ask.

In fact many folks ask a longer question. “How do I break into SEO, because I don’t have…”

  • …a technical background. This is one of the most common worries. People believe that they need to know how to program or at least code HTML or else they are doomed.
  • …a marketing background. Yeah, people who actually have a technical background worry that they need something else.

The truth is that almost no one breaks into SEO with both a marketing and a technical background. So, no matter who you are, you probably don’t have all the skills required to optimize for organic search.

But as SEO grows, you don’t really need all those skills anymore. There are plenty of jobs out there for folks who are specialists. They don’t know everything about SEO–they just know enough SEO, that when coupled with other skills make them employable.

That’s why when people ask me the magic question, I always ask them a question back. What do you already know?

People are always struck by this question because they don’t expect the magic formula to have anything to do with them. But it does:

  • If you have a background in direct marketing, you can learn search analytics.
  • If you came from PR, you can come up with social media ideas or write blog posts.
  • If you understand copy writing, you can do content optimization or paid search copy writing.
  • If you are a programmer, you can fix infrastructure problems.

You probably get the idea.

SEO is no longer some kind of monolithic profession. where you must know every part of it to get a job. If you have any skills that border on organic search marketing, adding SEO skills to that mix makes you far more employable.  And that is always the right way to break into SEO, by building on what you already know. 

Originally posted on Biznology.

Be sure and visit our small business news site.

Grabbing Attention Vs. Getting People To Care About Your Content

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A Conductor study from July 2013 highlights an increasingly pervasive problem in the digital media industry. There is so much content being produced on a daily basis that the supply of content far outstrips what the attention economy can sustain. Every day, there are 2 million blog posts, 294…

Please visit Marketing Land for the full article.

March 1st 2014 blogging, copywriting

The Weekly Compete Pulse

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Weekly Pulse

Here’s a round up of our favorite digital marketing stories from the web this week:

How Shoppers Use Mobile Phones in Stores Just under one-third (30%) of US shoppers and 40% of UK shoppers use their smartphones when shopping in brick-and-mortar stores, according to recent study by Usablenet. Check out the MarketingProfs study for additional findings from the report, which was based on data from a survey of 1,500 shoppers in the US and UK, as well as in-person interviews with employees and customers in stores.

25 Marketing Cliches You Should Avoid at All Costs Marketing is about communication and creativity. That’s why it’s so distressing to find it riddled with cliches. You might even say we’ve reached Peak Marketing Cliche, but that in itself smacks of cliche. Here’s Digiday’s stab at identifying the most egregious, which just may bring you to forswear them from your vocabulary.

101 Lessons from five years of SEO by Brian Dean The SEO world has changed a lot over the past few years. For a lot of website owners SEO can be very frustrating. The highs and lows of SEO regardless of the hat color are unavoidable and slightly addictive – it’s nature as a neverending puzzle a lot of the reason why so many people love it. After five years in the industry, Brian Dean from Backlinko has learned a lot and in this blog post he shares 101 lessons that he has learned so far.

Nail Content Writing and Inspire Your Readers to Respond As content continues to become an ever-increasing part of any brand’s outward strategy, this presentation shares how to prepare, plan and pen some seriously hot content and inspire your readers to act. Check it out.

What was your favorite digital marketing story this week? We’d love for you to share links in the comments!

November 17th 2013 copywriting, Marketing, News, SEO

The Weekly Compete Pulse

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Weekly Pulse

Here’s a round up of our favorite digital marketing stories from the web this week:

A [Poorly] Illustrated Guide to Google’s Algorithm After a tweet poking fun at Google’s recent algorithm updates caught the attention of Matt Cutts, the author of this post decided to go into just how complex the algorithm can be. What he calls a poorly illustrated guide is actually an in-depth post broadly addressing each layer. If there is any confusion as to how Google’s algo works, this post is definitely worth checking out.

Copywriting 101: The Principles of Irresistible Content Copywriting is an important part of any marketers job. Selling, convincing, persuading, exhibiting, presenting, and calling to action all require some sort of copywriting. In light of that, Barry Feldman schools you in the basics of copywriting and touches upon many different aspects of the art. So, whatever you may having difficulty with when it comes to copywriting, you will likely find some help.

The Times Are a-Changin’: Why Paid Search Isn’t As Easy As It Used to Be Paid search advertising is one fastest growing and rapidly changing industries today. Theses constant changes require more effort and different strategies to improve pay-per-click ROI. The days of building a profitable campaign by just running keywords through Google’s keyword tool, writing ad copy, and making a few changes are over. Check out this post to see what recent changes AdWords has seen as of late and what you can do to take advantage of said updates.

4 Ways to Make Your Landing Page Copy More Persuasive Your landing page might have a slick, professional design, stunning graphics, and a truly remarkable offer, but if your written content doesn’t work, your conversion rate won’t impress anyone. That is why Unbounce goes into how you can not only write the right copy, but make sure that copy is persuasive and conversion-inducing.

What was your favorite digital marketing story this week? We’d love for you to share links in the comments!

October 27th 2013 AdWords, copywriting, Google, News, PPC, sem, SEO

The Weekly Compete Pulse

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Weekly Pulse

Here’s a round up of our favorite digital marketing stories from the web this week:

Quit Trying to Market With a One Size Fits All Mindset In this excellent post by Danny Brown, he takes a step back and forces us to think about the new data that we use to market our brand. He mentions that all too often we see a new study or survey and then tailor our marketing around that. Unfortunately that doesn’t work because marketing fundamentals state that using a one-size fits all model does not work. See what he says you might be doing wrong and what you can do to make sure you don’t fall into the trap that data-driven marketing has become for many brands.

3 Big Impact Visual Techniques to Increase Your Conversion Rates If you have been following our blog recently then you probably know about our recent release of Conversion Tracker, our new product that allows you to track your competitors’ conversion process. As conversion rate optimization gets more emphasis both on our blog and digital marketing as a whole, we’re getting a lot of good content in how to improve your conversion rates—and this article is an excellent example. Giving three well explained pieces of advice on when and how you should use images on your landing pages, this quick read is definitely worth taking a look.

The Definitive Guide to Copywriting In an epic, 30,000+ word feat, Neil Patel offers us a complete guide on copywriting. Touching on everything from writing attractive headlines, understanding your customers, mastering the art of persuasion, closing deals, and testing, this guide is something that you don’t want to miss—or at least not forget to bookmark.

Three Modern SEO Best-Practices Every CEO, CMO, and CIO Should Know In this rudimentary post by MarketingProfs, they explain what every c-suite professional should know about SEO. Although I would say that this is basic knowledge that most digital marketers should know, if you don’t follow industry news about SEO this would be a good place to start and may persuade you to begin paying closer attention.

What was your favorite digital marketing story this week? We’d love for you to share links in the comments!

October 13th 2013 copywriting, News, SEO

What Makes a Good Online Copywriter?

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NaNoWriMo: the home frontGood Copywriters Are …

“What makes for good online copywriting?” Both marketers and copywriters have their reasons for asking this question.

“Can you recommend a good online copywriter?” Ah. Unfortunately we have considerably fewer answers to that one (although we wish we were busting at the seams with them). So one day, I enlisted my colleagues in brainstorming the answer to this related question: “What qualities must a good onlne copywriter possess?”

Here are 13 things that we would look for in someone we entrusted with the job of creating persuasive copy.

Good online copywriters are:

  • creative. They must be able to examine things from multiple and unusual perspectives.
  • intelligent. They must be able to comprehend new subjects quickly and thoroughly.
  • empathizers. They must be able to relate to and understand different audiences, especially when the audience’s viewpoint is different from that of the copywriter.
  • well-read. The more people read different styles and works, the better able they are to learn from others and expand their own repertoir.
  • good listeners. The best way to learn about a subject or an audience is to really listen.
  • organized. They must be able to follow directions, manage multiple responsibilities, and be detail oriented.
  • deadline-oriented. They must possess discipline. Good copywriters have to get it done on time. Period. No exceptions. Those who consistently are late consistently are out of work.
  • client managers. That’s right. It’s often the copywriter’s job to manage the client, not the other way around. The copywriter must manage client expectations and explain when they’re wrong. Clients may not always listen, but if the copywriter doesn’t speak up and the copy doesn’t work, guess who gets blamed!
  • simple communicators. They must be able to write as simply as possible, taking complex and technical subject matter and explaining it in clear concise language.
  • consistent. They must be able to sustain a consistent voice and personality throughout the copy
  • humble. Copywriters can not fall in love with their own words; they have to separate their egos from their work. They must be able to edit and cut their copy without emotional connection.
  • web-savvy. The web is different from any other medium. It is NOT the same as print or direct marketing. Just for starters, copywriters must understand hyperlinks, persuasive momentum, and writing for search engines.
  • themselves writers. The best copywriters pursue their love for writing beyond the confines of their business applications.

Nothing anchors the persuasive experience in the mind of the visitor better than words. Simply nothing. To copywriters at large: embrace these qualities and you’re worth your weight in gold. To marketers at large: when you find a copywriter who meets these criteria, don’t even think of playing penny wise and pound foolish.

What other traits do you think make a good online copywriter?

Do you know someone who is a good online copywriter? Who? Why?

photo by:


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July 24th 2013 blogging, copywriting