Facebook Live grows up with two-person broadcasts and waiting rooms for viewers

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Facebook Live broadcast Today at VidCon Facebook pre-announced three new big product updates for Facebook Live, their live-streaming platform built into Facebook. The platform will soon let you do two-person remote broadcasts, pre-schedule your streams and create a virtual waiting room for viewers and broadcast with MSQRD’s face masks. Broadcast with a friend The first upcoming update is the ability to stream… Read More

June 24th 2016 Facebook

People are Facebook Live-ing the House sit-in too, Zuckerberg points out

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capitol The use of Periscope to document the House sit-in has captured the hearts and minds of internetgoers, who proclaim the live-streaming app a necessity for liberty. Mark Zuckerberg would like to point out, though, that some people are using Facebook Live, too. Read More

June 24th 2016 Facebook, Twitter

American Express Is the First Financial Institution to Make a Facebook Messenger Bot

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Add American Express to the growing list of brands planning for a bot-driven future.

Since the F8 Developer Conference in April, big brands like 1-800-Flowers and the NBA have been working with Facebook Messenger to create chatbots that consumers can use in the app. And earlier this week, snack giant Mondelez said it would start building e-commerce and customer service bots for brands like Oreo and Cadbury.

Now at Cannes Lions, American Express is demoing its Facebook bot, which will roll out in the next few months. The brand is the first financial company to get on board with Messenger and, initially, is experimenting with transaction alerts and purchase-related content.

"We're trying to serve the customer in this more conversational way," said Matthew Sueoka, vp of digital partnerships and development at American Express.

Once people find and opt into Amex's bot, they'll start getting information about their purchases. If you buy a plane ticket from Delta, for example, the app will ping you with the receipt. Then as the flight gets closer, you'll get another message reminding you of your flight with a plug for American Express' complimentary airport lounge.

Amex is also partnering with food brand The Infatuation to pull in restaurant recommendations. In the future, that content may be personalized based on someone's purchase data. "The idea is over time we want to build in other types of content," Sueoka said.

Initially the entire experience will be automated, but Sueoka said the goal is to eventually add customer service reps to field specific questions with one-on-one chats.

"At some level, you need human people," he said. "This initial service is automated, but as we expand the scope, we expect some will need a live human to support you."

June 24th 2016 Facebook, Technology

U.S. House Democrats Livestreamed Their Gun-Control Sit-in on Periscope and Facebook

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This afternoon, a group of about 50 Democrats from the U.S. House of Representatives staged a sit-in on the House floor to advocate for a vote on gun control, and broadcast the event live from Periscope and Facebook.

Rep. John Lewis of Georgia organized the protest in the wake of this month's mass shooting in Orlando and other recent tragedies. The legislators sat on the floor of the chamber chanting "no bill, no break" and refused to leave until Republican leaders agreed to hold a vote on gun control before Congress takes a weeklong holiday recess for Fourth of July.

As soon as Democrats began sitting on the floor, Republicans called for a recess, effectively cutting off C-Span's broadcast from within the chamber. C-Span then sent out a tweet directing readers to a 28-minute Periscope stream created by Rep. Scott Peters of California that was viewed by more than 32,000 people.

Shortly afterward, the hashtag #NoBillNoBreak started trending nationally as the No. 1 topic on Twitter, and Periscope set up a channel to organize all of the streams into one place for folks to watch.

When the Periscope video timed out, C-Span switched over to Facebook and encouraged viewers to tune into a Facebook Live video on Texas Rep. Beto O'Rourke's page that's been viewed 164,000 times and shared more than 3,400 times.

Meanwhile, other government officials, including Rep. Eric Swalwell of California, took to platforms like Snapchat to share the event.

June 23rd 2016 Facebook, Technology, Twitter

Facebook Paying Millions To Publishers & Celebrities To Use Facebook Live

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A document reviewed by the Wall Street Journal revealed that Facebook is going to pay $50 million to 140 publishers and celebrities that agreed to post Facebook Live videos. The publishers and celebrities will also be promoting their videos on their sites, Facebook and other social media channels.

This is a marketing strategy to launch Facebook Live as the place to post live videos thus changing the dynamic of the news feed from your friends text posts and pictures to television like entertainment and information. Facebook sees video as its future, both in terms of the type of content that users post and consume and as where they see the bulk of their future revenue coming. Just last week a Facebook VP stated in an interview that she predicts that within five years Facebook will be “all video.”

Facebook has long predicted that video advertising will eventually be their main source of revenue with Mark Zuckerberg once saying that if they sold a video ad at the top of the Facebook news feed for $1 million it would be equivalent to three Super Bowls every day.

Early this year, Zuckerberg talked about how Facebook will evolve to be a video platform commenting, “Most of the content 10 years ago was text, and then photos, and now it’s quickly becoming videos,” Zuckerberg said. “I just think that we’re going to be in a world a few years from now where the vast majority of the content that people consume online will be video.”

Just last week Zuckerberg hosted its first Facebook Live Q&A to all Facebook users, at one point reaching 6 million concurrent viewers.

The contracts to pay popular sites and celebrities is a way to launch Facebook Live while it works out a share of revenue concept. YouTube typically pays out 70% of revenue but pays even more for certain premium content. Its Facebook Live partners include a wide variety of publishers, celebrities and sports starts such as NFL quarterback Russell Wilson, CNN, Kevin Hart, Vox, Mashable, Tastemade, New York Times, Gordon Ramsay, Deepak Chopra and the Huffington Post.

Via WSJ.com:

“We wanted to invite a broad set of partners so we could get feedback from a variety of different organizations about what works and what doesn’t,” Justin Osofsky, Facebook’s vice president of global operations and media partnerships, said in a statement.

The value of individual contracts varies widely, with 17 worth more than $1 million, according to the document. The highest-paid publisher is BuzzFeed, slated to receive $3.05 million for broadcasting live between March 2016 and March 2017. Just behind BuzzFeed is the New York Times, which is to receive $3.03 million for a 12-month deal. CNN is third, with a $2.5 million contract.

The post Facebook Paying Millions To Publishers & Celebrities To Use Facebook Live appeared first on WebProNews.

June 22nd 2016 Facebook, Social Media, video

This Agency Is Partnering With Facebook Canvas for Faster Mobile Ads and Better Targeting

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Undertone is plugging into Facebook Canvas to let brands running campaigns with the New York digital ad company begin including faster mobile-first, cross-device retargeting.

Through Undertone parent company Perion's MakeMeReach platform, advertisers will be able to use the Canvas ad format for cross-device campaigns across Facebook.

Canvas, which was unveiled during the 2015 Cannes Lions International Festival of Creativity, lets brands more efficiently build campaigns that load a lot faster on mobile devices. Since its launch, brands including Ford, Target, Nike, Samsung, Apple and L'Oréal have run Canvas campaigns, which Facebook has said load ads 10 times faster than the average mobile website.

According to Undertone co-founder Eric Franchi, the move allows the company to tap into the largest pool of inventory to date. He said brands in the pharmaceutical and consumer tech industries will be among the first to run campaigns with Undertone using Canvas.

"If you spend time looking at Canvas, with the nature of the format and a lot of the different functionalities that are built in and then some of the creative capabilities with Undertone, this can be applicable to a lot of different categories," he said.

Franchi said the Canvas addition is not a separate product—at least not initially—but will be an option for campaigns through Undertone. Along with extending campaign ads into Facebook, data included with retargeting will also be a key new feature. Undertone plans to create new sets of users that have been exposed to the ads and then retarget those that have previously engaged with ads on Facebook—both with Canvas and other Facebook products.

Advertisers working with Undertone will be able to use the agency's creative services unit while also targeting high-value users on Facebook. Beta campaigns will begin running in July and will be available to all clients later this year.

Already, users have watched more than 100 years worth of Canvas ads averaging 31 seconds each, according to data released by Facebook last month. They are also faster to build, with more than half of all ads built within 10 minutes. And starting Wednesday, Facebook will expand its Canvas yet again by offering the unit for use in organic page posts.

"We think this can be really, really meaningful for our brands to be able to start doing things in a much bigger way using high-impact formats," Franchi said.

June 22nd 2016 Facebook, Technology

3 Ways To Expand Your Brand

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Do you feel as though you’ve maxed out your local lead potential and hit a wall in your sales? Unless you have been living in a cave, you are aware that technology, and digital marketing in particular, are the keys to business growth in the 21st century. 

The problem for many business owners is the rate at which technology and marketing trends change, and the befuddling number of digital marketing options (how many social networks are there?!). Just sorting through it all can feel like a second job. 

To help you out, we have put together a list of a few proven ways to expand your business outside of your local sector, and attract new customers. 

Put Yourself Out There

The next time you attend an outdoor event in the heat of summer, say a 4th of July Parade, you will probably notice that the kids selling water are doing big business. This is because they are putting themselves in front of people who need their service. 

Nowadays, the people who need your product or service are looking online. A 2015 study revealed that 57% of consumers take recommendations found on social media into consideration before purchasing a product or service. 

Start out by using just one or two social media sites, say Facebook and Twitter, and post about new products, sales, job openings and your participation in community or charity events. Be sure to pay attention to what your customers are saying on social media about the offerings in your industry- this can point you towards innovations that will put you ahead of the curve. 

Writing a blog is another great way to keep the conversation going. You may think that you don’t have time to write a blog for your business, but by utilizing content generation tools and services, you can publish content that will generate leads and establish you as an authority in your field. 

Innovate

It is now more important than ever to make sure that you are staying up with the technological advancements in your field. By combining your natural creativity and entrepreneurship with these changes in the active field, you can discover new ways to develop your products and market the outcome. 

This results in much more attention from your customers in addition to an improved return on your investment. When your clients see that you are ahead of the curve and frequently innovating, they will want to learn more about your business and how they can become a part of it.

Use Tools

Due to increasingly streamlined technology, business owners can look forward to optimizing their operations and reducing the need for micromanagement. This frees up your time and allows you to focus on other aspects of your business. 

Solutions like demographic trackers and SEO tools like Moz can allow business owners to stay ahead of the competition, especially if they are based in a particularly competitive field. Through these technological solutions, you can take a look at the statistics that matter the most.

You can see how successful your products and services are with a target audience, and you can run product tests more efficiently to determine how successful your products are. 

Consider employing a content team to help you keep up on new mediums (apps, social media etc.) that may be beneficial for your business. With a content team, you can expect to keep up with your customers on a much more personal basis, especially when you are advertising for new services or specific discounts and deal plans.

Utilizing the most intuitive small business software available for your industry can make it easier for you to keep up with these mediums as well. Many software programs include mailing list options and all-in-one updaters that can allow you to upload content simultaneously across multiple platforms.

The Big Picture

While every business owner starts out focusing on their local prospects, it is crucial to begin expansion at the appropriate stages to improve brand awareness. A creative look at the latest technological solutions can be invaluable in helping new business owners expand and fine-tune their business plan.

The post 3 Ways To Expand Your Brand appeared first on SEO Chat.

June 22nd 2016 Facebook, SEO

Facebook and Instagram Are Getting New Collaboration Tools to Build Better Mobile Ads

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CANNES, France—Facebook wants to give marketers more collaborative tools to build ads—specifically mobile ads—on its platforms.

So today it announced a platform called Creative Hub, which is designed to help Facebook and Instagram ad creators more easily manage their multi-party workflow. In the coming months, ad agencies and their clients will be able to grind away on campaigns on the platform. They'll even be able to watch video ads—in test mode—on their smartphones before they go live. Among other potential benefits, the system should allow marketers to cut down on their email, text message and Slack writing, saving valuable time. 

After a press junket on Tuesday afternoon held at the Majestic Barrière hotel, Mark D'Arcy, CCO at Facebook's Creative Shop, told Adweek that his social company would eventually like to allow a brand's media agency and creative shop to communicate on the platform. Such a move would essentially create an end-to-end solution for Facebook advertising and ad buying.

Facebook sought the feedback of 11 agencies, such as BBDO, BBH, R/GA, Droga5, Grey, McCannn and Oglivy, to build Creative Shop. 

"BBDO and R/GA have been testing for the last month or so," D'Arcy explained. "Our goal is to [fully] launch it by end of the year, if not before."

Additionally at Cannes Lions, D'Arcy and his team unveiled that an audience insights API (application programming interface) was in the works, currently in beta. They also debuted an intriguing update to its Slideshow ads product, making it simpler for marketers to generate video-like ads from photographs. The feature will be available on both Facebook and Instagram.

Also, the team revealed that the total time people spent watching video on Instagram has increased 150 percent over the last six months. Lastly, earlier today, Facebook said Instagram now has 500 million monthly users, an increase of 100 million since September 2015.

June 22nd 2016 Facebook, Social Media, Technology

Mondelez Is Pouring More Money Into Facebook to Create Chatbots and Better Ads

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Soon, you may be able to buy Oreo cookies through a Facebook Messenger bot.

Today, Mondelez—the maker of Oreo, Cadbury and Trident gum—re-upped its investment in Facebook with another large-scale deal across 52 countries including the U.S., France, Brazil and the U.K. Mondelez has made similarly high-profile deals with Facebook over several years and plans to specifically double down this year on Facebook Messenger bots and Facebook's Audience Insights API data tool that lets marketers serve ads against specific audiences.

"Mobile is the most profound disruption we've ever seen in business," Mondelez's chief media and e-commerce officer Bonin Bough said in a statement. "Continuing to invest in a large-scale media partnership with Facebook will help us connect our brands with our consumers while fueling growth."

Mondelez declined to say which brands are developing their own chatbots or when they will be rolled out, but it gave two examples of how Facebook Messenger will be used. One is e-commerce, meaning consumers would be able to buy snacks by typing a specific message to a bot. E-commerce has been a big focus for Mondelez for roughly a year, and the brand already has partnerships in place with retailers like Amazon and Walmart.

Bots could also be used as customer-support tools to handle questions from consumers, much like an automated phone service that reaches millions.

In terms of Facebook's Audience Insights, Mondelez piloted the tool with Cadbury in the U.K. this spring as part of the chocolate brand's "Taste Like Joy Feels" campaign. The goal was to analyze how people feel about chocolate at different times of the day, and Cadbury claims it improved brand recall by 40 percent.

Terms of the deal, which was brokered by Carat, were not disclosed, but it is "significantly larger than last year," said rep Valerie Moens. The move is part of Mondelez's strategy to shift significant ad dollars from traditional media to digital. This year, the brand expects to invest 50 percent of its U.S. budgets in digital. By 2018, Mondelez hopes to devote 30 percent of its global ad spend to digital.

June 22nd 2016 Facebook, Technology

Instagram Now Has More Than 500 Million Monthly Users as Explosive Growth Continues

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CANNES, France—Word circulated here on Monday that Instagram had surpassed the 500 million monthly user mark, and the social app announced today that it has in fact met that milestone.

What's remarkable about the feat is that Instagram has gained about 100 million users in the last nine months. What's more, the social platform has gained about 200 million users in the last year and a half.

Other digital properties that have gained a half billion users include Facebook and Facebook-owned Messenger and WhatsApp. Tencent property WeChat also belongs in this exclusive club. 

When Facebook purchased Instagram for $1 billion in 2012, it had 22 million users and a dozen or so employees. Per eMarketer, Instagram will rake in more than $1.5 billion in global mobile ad revenue, an increase of 144 percent over last year.

Facebook, which owns Instagram, will hold a press conference this afternoon here at the Cannes Lions International Festival of Creativity to discuss the milestone and other items.

June 22nd 2016 Facebook, Technology