Facebook Uses AI as a Weapon Against Terrorism

No Comments »
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

In the wake of recent terror attacks, Facebook has issued a statement through their newsroom on countering radicalization. The social media platform is immensely popular, with worldwide users reaching 1.94 billion each month. It also can’t be denied that even terrorist groups have easy access to their website. As a result, Facebook has been faced with criticisms over their lack of efforts to eradicate terrorist propaganda from their pages.

Throughout the first half of 2017, there have been 571 terrorist attacks recorded, which resulted in 3,924 fatalities around the world. Infamous perpetrator groups involved in these separate attacks include Al-Qaeda, ISIS, Taliban, Boko Haram, PKK, and other unknown entities. Just last year, it was discovered that these terror groups have also invaded the web with their illegal activities. They were using Facebook to create closed groups to buy and sell weapons and make secure payment through Messenger.

Facebook finally decided that they’ve had enough, deploying one of their best soldiers to stop terrorists from using their website—artificial intelligence. As explained by the team, the technology is similar to that used to block child pornography. The algorithm also aims to eradicate hate speech and the efforts of jihadist recruiters.

Currently, the social media platform’s AI algorithms can counter-terrorism in the following ways:

Trace Terrorist Content: Although it is still in the experimental stage, Facebook aims to perfect its “language understanding” algorithm. This can help identify terrorist content through text-based signals.

Find Terrorist Clusters: The AI is designed to look for terrorism-associated pages, posts, groups, personal accounts, and other materials that support terrorism content. It can also determine whether an account that has been disabled for terrorism shares the same attributes with an active account.

Image Matching: The algorithm also helps the social media site to recognize images or videos that have previously been flagged. Doing so will prevent the upload and sharing of any terrorist propaganda.

Furthermore, Facebook is said to be currently developing another algorithm that will help them investigate terrorist activity across other platforms. WhatsApp and Instagram, which belong to the family of Facebook apps, are also popular among terrorists.

To strengthen their defenses, the company has admitted to using human efforts as well. From academic experts on counterterrorism, former law enforcement agents and analysts, former prosecutors, to engineers, Facebook has employed a lot of these professionals to continue the fight against terrorism the best way they know how.

The post Facebook Uses AI as a Weapon Against Terrorism appeared first on WebProNews.

June 16th 2017 Facebook, Social Media, Technology

New Facebook Badge Connects Elected Officials With Their Constituents

No Comments »
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Facebook has now expanded its Town Hall concept, which allows people to reach out to their elected officials, as it came up with a dedicated feature for politicians themselves.

With this feature, elected officials can further determine the pulse of their constituents, and better represent their voices in Congress.

In relation to this, Facebook has introduced three new features:

    • Constituent Insights: This allows elected public officials to determine which among the issues is most relevant to their constituents. The content can come in the form of a news story, personal experience, or advocacy. The politicians can immediately share their opinions to further clarify a point or address a problem.
    • Constituent Badge: This makes it easier to connect the elected public official with their constituents. Facebook even has filtering controls to weed out those pretending to be living in the same district as the government representative. It does this by limiting the address entered by users to one each. If the user changes the address, the badge will also be removed.
    • District Targeting: This allows for instantaneous feedback, as politicians deal with their constituents directly through Facebook. The filtering tool already explained above ensures that they are only dealing with people within their districts.

In addition, politicians can also choose to engage with their constituents, rather than just waiting for them to raise their concerns. Informal polls using this feature may be an important tool in representation.

While this is part of Facebook’s intention to be a positive force in encouraging public discourse, this new feature connecting politicians with their constituents will still depend largely on social media users actually capitalizing on the town hall features of the platform.

Mark Zuckerberg has been accused of helping tilt public opinion toward President Donald Trump in the run-up to the November 2016 elections by not adequately curating false information against Hillary Clinton. The former state secretary under the Obama administration called out Facebook several times on the issue.

In his February manifesto, Zuckerberg said that Facebook is taking a more active role in developing communities, instead of just connecting families and friends.

“For the past decade, Facebook has focused on connecting friends and families,” Zuckerberg said. “With that foundation, our next focus will be developing the social infrastructure for community.”

He added, “Giving everyone a voice has historically been a very positive force for public discourse because it increases the diversity of ideas shared.”

The post New Facebook Badge Connects Elected Officials With Their Constituents appeared first on WebProNews.

June 12th 2017 Facebook, Social Media

Instagram CEO Denies Company Copied Snapchat, Says They Were ‘Building Upon the Technology’

Comments Off on Instagram CEO Denies Company Copied Snapchat, Says They Were ‘Building Upon the Technology’
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

For some time now, Instagram has been accused of stealing ideas from Snapchat. Now, the social media company’s CEO has broken his silence to put a stop to all the talk.

One of the glaring copying offenses that Instagram has been accused of concerns its Stories feature, which is reportedly a virtual reproduction of Snapchat’s own version. It’s a new feature introduced last year, which allows users to post photos or videos that will be expunged forever after just 24 hours.

However, Instagram CEO Kevin Systrom said in an interview that, while there are similarities, it certainly “doesn’t mean that you’re copying.” He insisted that what they are doing instead is “building upon the technology” that Snapchat started.

Systrom then harkened back to the old days when the only car was the Ford Model T. Pointing out that countless vehicle manufacturers have come up with different models since then, but they still all have wheels and windows like the first car.

“The first time you see a product show up somewhere else it feels a lot like copying, but imagine a world where the only car was the Ford Model T,” he explained.

This is a sensitive issue for Snapchat, considering that Instagram managed to flip more people into using the feature compared to them. There are reportedly 200 million users who are active customers of Intagram Stories daily compared to Snap’s 166 million.

Rubbing salt to Snapchat’s wound is Facebook’s own decision to roll out a similar feature on its platform, as well as on Messenger and WhatsApp.

Nevertheless, Systrom appears to be skirting the issue since he was quoted once before about Snap’s direct influence on Instagram Stories. In an interview with reporters in August of last year, he was asked point-blank about Snapchat’s similar concept, and he conceded that “they deserve all the credit.”

“This isn’t about who invented something,” he said. “This is about a format, and how you take it to a network and put your own spin on it.”  

Systrom said the practice of building on the technology is not exclusive to Instagram. For instance, Snapchat copied face filters and slideshows from somewhere else. Twitter started hashtags, then Facebook copied it. Similarly, Pixar and Dreamworks are the leaders in computer animation but they are not the same.

While he said Instagram Stories might be similar to Snapchat, they definitely add more value to this sharing feature, which is the reason why more people are actively using it on their platform compared to the competition.

The post Instagram CEO Denies Company Copied Snapchat, Says They Were ‘Building Upon the Technology’ appeared first on WebProNews.

June 1st 2017 Facebook, Social Media

Facebook Offers $250,000 for Original Content, Partners With Buzzfeed and Vox

Comments Off on Facebook Offers $250,000 for Original Content, Partners With Buzzfeed and Vox
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Social media giant Facebook has started to farm out original content as it linked up with Buzzfeed, Group Nine Media, Vox, and others for its future video service.

Reports revealed that Facebook is planning to roll out two types of video content. First is a 20- to 30-minute episode, where it holds sole proprietary rights. The other is short “unscripted shows,” which will be good for about 10 minutes maximum. The latter will probably be supplied by Buzzfeed, among others.

This is part of Facebook’s plan to push for original videos on its platform. The videos will not be limited to skits and scripted shows, but also sports and game shows as well. In March this year, Mark Zuckerberg and company inked an agreement with Major League Soccer and Univision Deportes to air live football matches via streaming.

According to the alleged proposed business arrangement, Facebook will pay $250,000 for the 30-minute scripted shows because the company will essentially be buying the video. For shorter clips, the company is offering between $10,000 and $35,000, as well as a cut of the ad revenue.

Assuming proprietary rights is the same business model introduced by Netflix and Amazon on their original shows. It’s not clear, however, if Facebook will accept user contribution for videos.

Zuckerberg said late last year that they are pushing for the whole community to utilize the video tab on Facebook. By partnering with Buzzfeed and Vox, the company is clearly targeting millennials.

Earlier this year, Facebook hired Mina Lefevre, former EVP and head of scripted development at MTV, to head its original programming division. She follows the hiring of Ricky Van Veen, formerly of College Humor, who is now the head of global creative strategy.

If this pans out, it will be another potential revenue stream for Facebook as each video content will feature ads during breaks. The company is offering over half of the ad income to its partners. That would be a huge guarantee considering that Facebook users generally ignore proprietary laws in sharing content.

Another advantage for third-party video providers is that they are assured of viewers owing to the immense size of the Facebook community. The social media giant hopes that any qualms about their videos being stolen will be offset by the long-term gains.

To date, Facebook has not yet issued a statement on the report about the social media giant paying third-party providers for videos.

The post Facebook Offers $250,000 for Original Content, Partners With Buzzfeed and Vox appeared first on WebProNews.

May 29th 2017 Facebook, Social Media

Facebook’s Gunning for GoFundMe With Expanded Fundraising Tool

Comments Off on Facebook’s Gunning for GoFundMe With Expanded Fundraising Tool
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Facebook recently shored up its crowdfunding tool to include community donors and sports teams, thereby posing a real challenge to GoFundMe.

The company introduced the tool last March, allowing individuals to donate money for public emergencies, natural disasters, medical bills, education, and funerals. However, that was considered a beta test.

With the latest announcement, users 18 years old and above can make a separate FundMe page where the community can donate. Facebook also expanded the fundraising campaign to include those who need money for sports equipment, for instance, or to build a community garden.

The social media giant will vet each page within 24 hours after they are created to make sure they don’t violate community standards and that the fundraising is warranted.

Though Facebook’s tool threatens to eat up GoFundMe’s community, the company was quick to assure its users that they are not out to make a profit from charity.

“Facebook’s goal is to create a platform for good that’s sustainable over the long-term, and not to make a profit from our charitable giving tools,” a statement from the company said.

In order to compete with GoFundMe, Facebook will charge its users a fee of 6.9% in addition to another 30 cents for each fundraising campaign. This fee supposedly goes to processing, background checks, as well as fraud and security protection. Meanwhile, a slightly higher fee of 7.9% plus 30 cents is charged to GoFundMe users for each donation made.

Facebook has never been shy about copying successful business models introduced by other sites in the hope of inviting more users into creating accounts while keeping their current users from leaving once they’re logged in.

For instance, Facebook unveiled its Stories feature, an idea it virtually stole from Snapchat (not to mention the Facebook Poke, which could also be attributed to Snapchat CEO Evan Spiegel). Earlier, it also launched Facebook Places, which it copied from Foursquare. Then it ripped off Twitter by copying the Hashtag feature.

It’s not clear whether Facebook will block any GoFundMe link that makes its way to their site. A fundraising campaign initiated by Manchester Evening News on GoFundMe raised money immediately when it was shared on Facebook.

The post Facebook’s Gunning for GoFundMe With Expanded Fundraising Tool appeared first on WebProNews.

May 26th 2017 Facebook, Social Media

Social Media Marketing Report: Does Your Engagement Measure Up?

Comments Off on Social Media Marketing Report: Does Your Engagement Measure Up?
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

If I had to sum up marketing’s relationship with social media in a single nerdy meme, it’d be this:

Yes, much as Obi-Wan Kenobi was dismayed to find that Anakin had turned to the dark side, many marketers feel betrayed by social media. Each platform offered the potential to build an audience and deliver content straight to their feeds. They were supposed to be a powerful tool for organic reach. But one by one, they fell to the dark side of the algorithm.

But don’t throw away your social media channels just yet. After all, if you strike them down, they will become more powerful (sorry, that’s the last Star Wars reference). Instead, let’s have a clear-eyed assessment of what organic engagement looks like on Instagram, Twitter, and Facebook, and see where to go from here.

Rival IQ just released their 2017 Social Media Benchmarks Report, which analyzes engagement by industry on the top three social media channels. These benchmarks can help determine what the best next steps are to maximize your engagement and your reach.

#1: Instagram Leads in Engagement

More than any other platform, Instagram seems to be the place people go to engage with brands. Engagement rate per post averages out to 1.66%, the only platform with over 1% in engagement.

The amount of interaction per post varies widely by industry, however. Higher Ed leads the pack with 3.55%. Surprisingly, Health & Beauty trails behind, with just 1.14%. While Instagram has a reputation as a health, beauty, and fashion platform, none of these categories come close to Nonprofit and Higher Ed for engagement.

Instagram’s visual, mobile-first format is definitely driving more engagement. Video performs exceptionally well on the platform, too—see these examples from brands rocking Instagram video.

You may not think your industry or brand is suited to the format, but if GE and Dell can do it, so can you. It’s not about creating million-dollar visuals or movie-level video. Keep it low-fi, stay honest and authentic. Use Instagram to showcase the people behind your brand and take your audience behind-the-scenes. More importantly, use Instagram’s tools to edit your photos, just like the user base does.

#2: Facebook Has Bigger Audiences, Lower Engagement

Many companies have an exponentially larger audience on Facebook than they do on Instagram. For example, Dell has 287,000 followers on Instagram and 10 million Facebook followers. That increase in audience almost offsets the drop in engagement rate, which is a fraction of Instagram’s. Higher Ed leads with just .33% engagement, while Media lags at .12%. Yes, twelve hundredths of a percent.

This benchmark confirms what our agency has been saying for a long time: Facebook should be considered a pay-to-play platform. That’s not necessarily a bad thing. Facebook ads are relatively inexpensive, and their targeting options make it easy to reach new audiences.

You should still post organic posts on Facebook, but don’t count on the algorithm to help you with engagement. Use ads to boost posts that are already seeing at least a minimum of engagement—they’re the ones resonating with your audience. Put a little budget behind them and be precise with your targeting, and you can get results.

#3: Twitter is Becoming a Broadcast Platform

Is Twitter dying? Perhaps not, but it has developed a nasty cough. Our own Caitlin Burgess pondered what’s next for Twitter, and a lot of it depends on what the company does in the next year to get well again.

RivalIQ’s numbers are pretty dire: Food & Beverage leads in engagement with .069%, while Media takes the caboose spot with .015%. To put those numbers in easily-understandable terms, if your Twitter engagement was a blood alcohol percentage, you’d still be legal to drive.

These numbers might be indicative of Twitter’s failing vital signs, but I believe there’s a simpler answer. Twitter is a lousy forum for conversation. There’s a ton of content, it moves fast, and most people aren’t watching their feed 24/7. It is, however, a good forum for building relationships. Follow people you want to work with, share their content, and then start a private conversation.

Depending on your audience, it’s still worth investing in paid promotion on Twitter. If it works, keep doing it. But for the most part, think of Twitter as more a platform for broadcasting and building relationships with influencers.

When It Comes to Engagement, Quality Is Key

The most striking find in RivalIQ’s report is that there is virtually no correlation between post frequency and level of engagement. I would love to say there’s a perfect frequency or just-right time of day to post that guarantees you can beat the odds, but the data doesn’t back that up.

Think of it as a positive, though. You’re free from having to post on Twitter three times a day, Facebook 1.5 times, and so on. Now you can focus on quality and relevance over everything else. Even with engagement rates in the single digits—even when they’re below single digits—quality content is always the path to the light side of the social media world.

Need help with social media marketing? We can help. Dig into this delicious TopRank Marketing customer success story to see how we do it.


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2017. |
Social Media Marketing Report: Does Your Engagement Measure Up? | http://www.toprankblog.com

The post Social Media Marketing Report: Does Your Engagement Measure Up? appeared first on Online Marketing Blog – TopRank®.

May 18th 2017 Facebook, Social Media, Twitter

Want a Digital Friend? Facebook ParlAI Could Be the Answer

Comments Off on Want a Digital Friend? Facebook ParlAI Could Be the Answer
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Facebook has rolled out ParlAI (pärˌlē), which is expected to revolutionize conversational AI systems across different platforms.

Yann LeCun, Facebook Artificial Intelligence Researchers (FAIR) head, explained, “Ultimately one of the objectives of this is to have your own digital friend, your virtual assistant that is basically customized for you and under your control.”

For ParlAI, the FAIR team worked closely with the people who developed Facebook M, the social media company’s smart assistant for its messaging service. The aim is to make chatbots more responsive, articulate, and eventually, more efficient.

Researchers will also be able to customize ParlAI to be used in different technologies as the source code will soon be released by Facebook.

The system itself boasts of 20 built-in languages. Once perfected, there won’t be any questions out there that won’t be answered by the chatbots. Initially, examples of Q&A from Microsoft, Stanford, and Facebook are incorporated in the data sets.

They could also extrapolate the meaning in the question, taking into account the nuances of each language. The trick is to create an algorithm that is capable of machine-learning the complexities of the language, and to adapt accordingly.

While this new development is not exactly a breakthrough in natural language, ParlAI is nevertheless an important step toward better communication between chatbots and humans.

Jason Weston, researcher at FAIR, said that Facebook’s ParlAI is not exactly new technology, as researchers before have already made advances in question-answering systems. However, any progress they made were ignored because first, they were too narrow, and second, they were micro-focused on a single task.

It’s also a case of “once burned, twice shy” as industries have been promised before by researchers claiming to have the new benchmark in conversational models, only to be disappointed with the results. As it stands, there’s just no incentive for other researchers to piggyback on these benchmarks to add value to the technology.

Weston explained that while ParlAI does not claim to be the bridge that connects all of these separate data sets, it does aim to leapfrog dialog reinforcement involving chatbots. Think of this machine-learning technology as a baby—the more people talk to it, the more it learns and anticipates. However, the technology will take time.

“That will take a while before those things are general enough that they can take care of all the things of a human assistant,” LeCun said, before adding, “We’re talking decades.”

The post Want a Digital Friend? Facebook ParlAI Could Be the Answer appeared first on WebProNews.

May 18th 2017 Facebook, Social Media

After Fake News, Facebook Starts Crackdown on Spammy Ads

Comments Off on After Fake News, Facebook Starts Crackdown on Spammy Ads
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Facebook has rolled out a new update that seeks to cut down on spammy ads on users’ news feeds.

The announcement came just over a month after the social media site clamped down on fake news and disinformation.

“With this update, we reviewed hundreds of thousands of web pages linked to from Facebook to identify those that contain little substantive content and have a large number of disruptive, shocking or malicious ads,” the blog post, written by Jiun-Ren Lin and Shengbo Guo, said.

This is not a new policy, of course, as engineers at the social media site have been trying to weed out low quality or “disruptive” content from its pages since last year. Tabloid-style headlines, deceptive ads, sexual images, and shocking content are either pushed back down in the feeds or erased altogether.

Facebook utilized machine learning to study the blueprint and models used by spammy ads. With the new algorithm in hand, its AI systems then comb through the billions of posts to find similar patterns.

One of the reasons for Facebook’s aggressive approach toward spammy ads, fake news, and disruptive content was the blowback that Mark Zuckerberg received from critics who accused the social media company of influencing the U.S. elections last November.

Zuckerberg initially hedged, but immediately introduced measures to insulate the platform from being a harbinger of fake news and disinformation. In February, the billionaire released a manifesto where he reiterated the company’s original vision of building a community to bring the world closer together.

In this manifesto, he revealed that they were working on machine learning to flag videos and photos that are deemed to be controversial. The Facebook team will then review the content before allowing it to be seen on users’ news feeds. “Today I want to focus on the most important question of all: Are we building the world we all want?” Zuckerberg wrote.

Greg Marra, the company’s product manager for news feed, said the system is not perfect, but the initial results have been encouraging. Below are some of the criteria Facebook’s machines are looking at to categorize a specific content as low-quality or disruptive:

  • Does it have a “significant amount of original content?”
  • Are there pop-up ads on the landing pages?
  • Are the ads shocking or sexual?

Marra said their algorithms will skip over some ads if they are “high-quality” enough that people wouldn’t mind seeing them when they do click on a sponsored content in their news feeds.

The post After Fake News, Facebook Starts Crackdown on Spammy Ads appeared first on WebProNews.

May 15th 2017 Facebook, Social Media, spam

Facebook Aims to Break Down Language Barrier with New Translator AI

Comments Off on Facebook Aims to Break Down Language Barrier with New Translator AI
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

True to its goal of connecting people all over the globe, Facebook has been trying to crack the language barrier for its billions of users. On Tuesday, its AI research team revealed a method that will drastically improve the way its 1.8 billion-strong members understand each other on the social media platform.

The Facebook Artificial Intelligence Research (FAIR) team reported a breakthrough in the use of novel convolutional neural network (CNN) as opposed to the recurrent neural networks (RNN) being used by cross platforms to translate a particular language.

Research results found that the new language model is “nine times the speed” of current RNN models. The FAIR team admitted that they have just scratched the surface, as it potentially can be sped up some more using other distillation methods.

For the longest time, the RNN has outperformed the CNN in terms of language interpretation, but it is sorely limited in the way it processes information. As the Facebook engineers explained it, the language works “in a strict left-to-right or right-to-left order, one word at a time.” This means that the program will have to wait for one word to be translated before moving on to the next.

The problem with the RNN is that the GPU, the default hardware that powers modern machine AI, is highly parallel. This is more compatible with the CNN, which interprets data in a hierarchical manner and can make translations simultaneously by factoring in the correlation between each word in a sentence.

Christopher Manning, professor of Computer Science and Linguistics at Stanford University, described Facebook’s announcement as an “impressive achievement.” The professor, who works with machine learning, said the breakthrough allows the social media company to speed up existing translation models.

“You can have parallel computation on different parts of a sentence. You don’t have to push things along word by word,” he explained.

Indeed, the research concluded that CNN language is more efficient on account of its multi-hop function, which means it goes back to the original sentence time and again to translate multiple words. It also potentially has the capability to focus on two separate facts at the same time and interpret them within a larger context, which will help break down complex sentences.

Facebook is going to share the source code on GitHub so other engineers can customize the new language translator for further efficiency and accuracy. More importantly, researchers can use the code to break down the language barrier for multiple platforms, not just on Facebook or its affiliated sites.  

The post Facebook Aims to Break Down Language Barrier with New Translator AI appeared first on WebProNews.

May 12th 2017 Facebook, Social Media

Facebook Releases New Plan to Fight Its Problem With Fake News 

Comments Off on Facebook Releases New Plan to Fight Its Problem With Fake News 
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Facebook CEO Mark Zuckerberg has admitted that the social media site can be used as a propaganda tool or for the propagation of fake news. Now, the social media giant has released a report to outline what it’s doing about this potential for misuse and abuse.

The whitepaper, penned by Jen Weedon of FireEye, William Nuland of Dell SecureWorks, and Alex Stamos of Facebook, revealed that Facebook is not turning a blind eye while false information, violent images, and sex videos are being shared by its users.

Among the ideas recommended were:

  • Collaboration with stakeholders to come up with a united agenda
  • Choke the financial sources, if the purpose is for economic gain
  • Creating new products to counter fake news
  • Educate users on how to spot which information is false or true

The paper also identified the three main purposes of creating false content: first is to target and collect data in the ultimate aim of “controlling public discourse;” second is to manipulate public discourse by amplifying an issue through the use of fake accounts; and third is to produce fake content and seed them to journalists and news agencies.

The paper cited the recent US elections, where Donald Trump emerged as a winner, as a good example of the three ways to control public discourse using Facebook. The study found several instances where private information was phished, fake accounts were created, and legitimate accounts were used to share news content.

“From there, organic proliferation of the messaging and data through authentic peer groups and networks was inevitable,” the report added.

But the paper said much more is needed to be done to stop people from gaming the algorithm to advance their own agenda, particularly during electoral exercises. Governments, for example, also have to strengthen cyber-security efforts to protect candidates from external attacks.

As to stemming the tide of fake news, it said, “Journalists and news professionals are essential for the health of democracies. We are working through the Facebook Journalism Project15 to help news organizations stay vigilant about their security.”

About a week ago, just a couple of days when a murder was posted live on Facebook, Zuckerberg acknowledged the social media giant’s role in the proliferation of the violent video while he addressed the audience during the F8 event.

“We have a lot of work [to do] and we will keep doing all we can to prevent tragedies like this from happening,” he said.

While the act of Steve Stephens, who gunned down Robert Godwin Sr., was grisly enough, the Facebook Live video stayed on air for about two hours. The shooter later killed himself during a police manhunt.

The Verge noted that the whole paper did not lay down a clear-cut strategy on how to cut the legs out of those people who produce the fake news in the first place. It also did not call out Facebook and its accountability when propaganda or a violent video is being shared by millions.

While Facebook should not be scored for the creation of fake news, once the propaganda piece finds its way into the social media network, fail-safe measures should be in place to prevent those from being shared, the article said.

Meanwhile, Gizmodo blasted Facebook for trying to sanitize its complicity by releasing a whitepaper that is essentially 13 pages of hollow words that amount to nothing. The article said that Zuckerberg would be better off admitting that it doesn’t know how to resolve the proliferation of fake news than make false promises to its users.    

The post Facebook Releases New Plan to Fight Its Problem With Fake News  appeared first on WebProNews.

May 3rd 2017 Facebook, Social Media