The future of digital lead generation

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magnet Lead generation has come a long way. The way in which leads were developed during Roman times was through word of mouth. As technology advances, the way in which leads are acquired also changes. Before understanding how far we’ve come today, and where we’re going, we must understand where lead generation started. Read More

May 3rd 2016 Facebook, Twitter

BuzzFeed Is Now Getting 7 Billion Content Views a Month

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Despite a stage overloaded with emojis, BuzzFeed's NewFronts presentation was refreshingly simple and free of the bells and whistles buyers are likely to be inundated with over the next two weeks.

BuzzFeed's message to advertisers and buyers during its hour-long presentation was straightforward: Our content—about 600 produced pieces a day—gets a ton of views, and you should sponsor it.

BuzzFeed co-founder Jonah Peretti took shots at traditional media for its failure to truly understand what today's audiences want. Peretti claimed older media players haven't built out the data infrastructure BuzzFeed has that not only shows how many people are watching its videos but how audiences are engaging with them.

"You don't actually see when did they laugh, when did they cry," Peretti said.

Between last year's NewFronts presentation and today's, BuzzFeed's audience has grown from about 2.8 billion monthly views to more than 7 billion. Peretti called BuzzFeed "primarily a mobile company." About 75 percent of BuzzFeed's content is consumed outside its own platform, including 21 percent on Snapchat and 14 percent on YouTube. But the company gets its biggest boost from Facebook, which contributes more than 33 percent of BuzzFeed's views. That's even more than BuzzFeed's own platforms, which account for 23 percent of overall views.

Last month's watermelon explosion on Facebook Live drew more than 10 million views on a Friday afternoon. "It's the first time we've had a number that's comparable to TV," said Peretti of the video, which peaked at 800,000 concurrent viewers.

BuzzFeed's 8-month-old Tasty food network now averages 360 million users a month. Tasty's deliciously short recipe videos autoplay in millions of Facebook feeds giving them a heaping helping of views.

"We didn't intend to be the largest food publisher in the world," said Ze Frank, president of BuzzFeed Motion Pictures. Frank said the company's "little experiment" began when Facebook started allowing autoplay for in-feed videos.

A new Tasty video posted this morning at 9 a.m. has already gotten more than 10 million views on Facebook (and just over 20,000 on YouTube).

Tasty, which Frank described as becoming "its own BuzzFeed," also played a role at the NewFronts presentation at New York's Moynihan Station. Buyers and other attendees noshed on Tasty creations at a half-dozen food stations. The goal was to show brands how they could either sponsor or be integrated into BuzzFeed content.

Though the presentation was light on actual announcements, BuzzFeed's CMO Frank Cooper briefly discussed the partnership with NBCUniversal, which invested $200 million in BuzzFeed last summer. BuzzFeed will start using NBCU's content studio, which is specifically designed to create branded content for other platforms. BuzzFeed said three of its top 15 videos on YouTube are branded content.

During its NewFronts presentation last year, BuzzFeed opted not to trot out talent. But this year, Frank introduced two of BuzzFeed Motion Pictures' creators: Quinta Brunson and Ashley Perez. Brunson is developing a 12-episode sitcom based on her "Broke" videos, which have already amassed 27 million views across Facebook and YouTube. Perez is working on a new season of "You Do You," a comedic soap opera, which debuted at No. 1 in the iTunes TV store last fall. The Try Guys, who will try just about anything, are launching a kids version of their web videos called Try Kids.

May 3rd 2016 Facebook, Mobile, Technology, video

Brazil orders cell phone carriers to block WhatsApp for 72 hours

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Logo of WhatsApp, the popular messaging service bought by Facebook for USD $19 billion, seen on a smartphone February 20, 2014 in New York.   Facebook's deal for the red-hot mobile messaging service WhatsApp is a savvy strategic move for the world's biggest social network, even if the price tag is staggeringly high, analysts say. AFP PHOTO/Stan HONDA        (Photo credit should read STAN HONDA/AFP/Getty Images) WhatsApp, Facebook’s messaging service that recently rolled out end-to-end encryption to its users, will be blocked in Brazil for 72 hours, starting this afternoon. A judge from the small Brazilian state of Sergipe ordered telecom providers in the country to block WhatsApp today in a dispute over access to encrypted data. Judge Marcel Montalvao has ordered WhatsApp to turn over… Read More

May 3rd 2016 Facebook

Welcome to the post-app world?

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language-bot As instant messaging and voice control takes off, it increasingly seems that apps are not the solution for everything. Read More

April 30th 2016 Facebook

TechCrunch Disrupt NY will be the first major media conference to stream on Facebook Live in full

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disrupt-video We’re excited to announce that we’re using Facebook Live to make Disrupt NY the first major media conference live streamed in its entirety — with TV-quality production — on Facebook. Delivering a real-time video feed of Disrupt to TechCrunch’s more than 2 million Facebook fans is a first for all of us and we can’t wait to see what happens. Read More

April 29th 2016 Facebook

Snapchatters Are Now Watching 10 Billion Videos Every Day

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Snapchat is officially part of the 10 billion club. Today, Bloomberg reported that 10 billion videos are now viewed each day on the ephemeral photo- and video-sharing app, up from 8 billion per day in February. A Snapchat rep confirmed the stat with Adweek. In addition, 60 percent of the app's daily users crank out their own snaps every day.

The new video-related stat is the latest sign Snapchat is going head-to-head with Facebook to acquire new users while boosting views. Facebook last reported in November 2015 that its users watched 8 billion videos per day. Currently, the social network's 1.65 billion monthly users watch 100 million hours of content on the platform each day.

At Facebook's F8 developers conference earlier this month, the company revealed a slew of video efforts—including a live-video push—aimed at getting people to broadcast and share their clips.

The milestone for Snapchat comes on the heels of rumors earlier in the week that Facebook is building a stand-alone camera app that would let users create clips to share with friends and family.

April 29th 2016 Facebook, Mobile, Technology

Report: Facebook and Twitter Don’t Like You Promoting Your Snapchat Account

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A lot of businesses have been trying their hand at Snapchat, trying to gain some traction on the social media service du jour. One way many have been trying to promote their Snapchat presence is to do so on other social platforms like Facebook, Twitter, Instagram, and LinkedIn.

Many have even gone so far as to make their profile pictures (or Page avatars) their Snapcodes, which are scannable and lead to their Snapchat accounts (in case you’ve wondered why you’ve seen these so often) .

Screen Shot 2016-04-28 at 11.56.16 AM

Some of the social networks aren’t very cool with this practice, however. They no doubt see it as a way to drive traffic to a competitor. According to a new report from DigiDay, Twitter, Facebook, and Instagram have been “discouraging” brands from promoting their Snapchat accounts. From the report:

“They are preventing external links. You cannot add a Snapchat link in your Instagram bio anymore. If you try to do it, it’s not possible,” said Justin Rezvani, CEO of TheAmplify, a technology platform that works with influencers on Instagram and Snapchat.

Many brands and publishers have relied on promotional posts on Twitter. They now face pressure to remove the Snapchat links, according to sources. The Huffington Post, for instance, used to promote its Snapchat account via its Twitter avatar; now it isn’t. The Huffington Post did not return a request for comment about why it changed. The Information reported on the disappearing Snapchat codes earlier this month and said that The Huffington Post still sparingly uses its Snapcode on Twitter. Sources familiar with Twitter’s policies said that while the Snapcodes are not against the rules, they are frowned upon.

There’s not a lot of clarity around all of this right now, but more of a vague sense that it might be better to back off of the Snapchat account promotion a bit. As social media timelines utilize an algorithmic approach, businesses aren’t going to want to give any reason to be looked down upon (or “frowned upon” if you will).

The post Report: Facebook and Twitter Don’t Like You Promoting Your Snapchat Account appeared first on WebProNews.

April 29th 2016 Facebook, Marketing, Social Media, Twitter

Facebook, Messenger & Instagram Get Windows 10 Apps

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Facebook just announced new Windows 10 apps for Facebook and Messenger on desktop and Instagram on mobile. The apps, the company says, will load quickly within Windows and have the most up-to-date features.

“We built the new Windows 10 Facebook app so it’s fast and easy to access your favorite features,” says product manager Davis Fields. “Facebook is one click away from the Start Menu, and the app starts and loads your News Feed much faster than previous Facebook desktop applications. You can stay up-to-date with Facebook through desktop notifications, and you can pin a new Facebook Live Tile which shows you the latest updates from your friends, family and Pages you follow. It’s also easy to share photos to Facebook straight from your favorite apps or File Explorer.”

“To keep your conversations going wherever you are, we’re also rolling out a Messenger app,” he says. “Along with many of your favorite Messenger features – like stickers, group conversations and GIFs – Messenger for Windows has native desktop notifications that make your experience richer and more complete. You also can see when you have messages waiting for you with a Live Tile.”

As Messenger becomes a more important tool to businesses as Facebook plans, it’s going to be increasingly critical that it gives users of all major platforms a good user experience. The same goes for Instagram.

The new Instagram mobile app for Windows includes Instagram Direct, Explore and video as well as support for Live Tiles, which show you updates on your home screen.

Images via Facebook

The post Facebook, Messenger & Instagram Get Windows 10 Apps appeared first on WebProNews.

April 28th 2016 Facebook, microsoft, Social Media

Instagram’s App-Based Ad Revenue Is Being Fueled by Money From Startups

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Two years ago, Instagram CEO Kevin Systrom was notorious for personally vetting each and every advertisement that ran on his photo-sharing app. Boy, have times changed. Since opening up a full-blown ad business last fall, Facebook-owned Instagram is pulling in lots of money from more than 200,000 advertisers, including brands that push app-install ads on the platform.

According to a new report from analytics company Sensor Tower, roughly 45 percent—or nine out of 20—of Instagram's top app advertisers collected venture-capital funding in the past year. The report tracks ad spending from campaigns across 20 networks. (Earlier today, Facebook reported a 57 percent year-over-year increase in ad revenue, bringing in $5.2 billion in the first three months of 2016.)

The Instagram advertisers that received venture-capital funding include shopping apps Wish, Mercari and 5miles. Outside of the apps that brought in venture-capital money, Amazon and Clash Royale poured the most money Instagram ads.

Sensor Tower also measured share of voice on Instagram, which tracks how spending across categories like gaming, shopping, lifestyle and entertainment stack up against one another. 

Game apps made up about 30 percent of Instagram's share of voice while shopping made up more than 20 percent. Social networking, lifestyle, finance, and health and fitness each generated less than a 10 percent share of voice score.

On Facebook, five of the top 20 app advertisers received venture-capital money in the past year. The top five app spenders overall were Mobile Strike, Marvel: Contest of Champions, HBO Now, Wish and Game of War.

The firm also analyzed how many Facebook ads featured photos versus video. In March, roughly 35 percent of ad impressions came from video ads, while 65 percent came from still image-based ads. Those numbers are up from January, when video made up about 25 percent of ads and photos accounted for 75 percent of impressions.

Video ads on both Facebook and Instagram made up 29 percent of all ad impressions during the first quarter of 2016.

When it comes to Google AdMob app advertisers, Amazon, Mobile Strike and Google's own app topped the list. And on Tumblr, the games Episode and Magic Jigsaw, and shopping app Poshmark poured their money into the Yahoo-owned site.

Within Pinterest's mobile business, Sensor Tower looked at both app and mobile web advertisers. Forty-two percent of ad spending went toward the site's 15-month old 'App Pins' feature that surfaces app-install ads in search results, while 58 percent of spending went to web campaigns. Interestingly, only three of Pinterest's top advertisers raised venture-capital money in the past year.

Sixty-five percent of spending on Pinterest campaigns came from shopping apps, with Etsy, Thredup and Macy's contributing the most.

April 28th 2016 Facebook, Technology

Facebook expects VR will have no material impact on 2016 revenue

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oculus-facebook If you think Facebook will get rich on Oculus, you better be patient. Mark Zuckerberg said on the Q1 2016 earnings call he sees VR as a long, long-term bet rather than a way to make a quick buck on 3D games. “This is early and it’s going to take a long time. There’s a lot of hype around this.” He explained that while VR, like AI and Internet connectivity are… Read More

April 28th 2016 Facebook