Zuckerberg: Facebook Graph Search Is “A Five-Year Thing”

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It’s been more than a year since Facebook introduced Graph Search to the world — its first foray into developing a serious search product for Facebook users. If you think development of Graph Search has been moving at a snail’s pace, you’re probably not alone. The rollout to…



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April 17th 2014 Facebook

Without Fanfare, Facebook Releases Updated Android App, And It Still Has Chat

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Facebook quietly released an updated Android app Thursday, and those attached to the ability to chat within the app will be happy. But that’s likely to be a short-lived satisfaction, given confirmed news reports this week that Facebook will eventually remove chat from its mobile apps and…



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April 12th 2014 Android, Facebook, Mobile

Katherine Heigl Vs Duane Reade Lawsuit May Serve Up Lesson In How Not To Tweet

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New York pharmacy chain Duane Reade’s social media team might be getting an expensive lesson in how not to tweet. And that means the rest of us get a free reminder about the perils of using celebrity photos in social media. First the news: Actress Katherine Heigl is suing Duane Reade in New…



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April 12th 2014 Facebook, Marketing, Social Media, Twitter

Facebook Moves To Boost The Size Of Ads In The Right-Hand Column

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Facebook is increasing the size of its right-hand column ads. The move, announced today in a Facebook for Business blog post, is intended to make such ads more prominent and visually consistent those appearing in users’ News Feeds. Here’s the new look compared to the current offering:…



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April 10th 2014 Facebook, Marketing, Social Media

Twitter And Facebook Declare #MarchMadness Victories

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Did anyone win March Madness? No question, Shabazz Napier and his Connecticut teammates were the ones cutting down the nets after holding off Kentucky for the NCAA men’s basketball championship. But when it comes to the battle for big event social media supremacy, the clock is still running…



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Jerk.com Jerked Around Consumers, FTC Says

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How's this for an online racket? Surreptitiously grab information from Facebook to create tens of millions of profiles labeling people a "jerk" or "not a jerk" and then charge people $30 to revise their online profiles.

The deceptive scheme didn't sit well with the Federal Trade Commission, which today filed an administrative complaint against Jerk, LLC and the operator of the website, John Fanning, for misleading consumers that the content on the site had been created by other Jerk.com users when in reality it had been harvested from Facebook without their permission.

Between 2009 and 2013, Jerk.com operated a social networking website that invited users to "post a jerk." Although the site claimed it contained only user-generated content, in fact the vast majority of the 73 million profiles were created by Jerk using information from Facebook. What's even more troubling, some of the profiles of children were designated as private on Facebook.

The FTC is seeking an order barring Jerk.com from using the personal information improperly obtained and requiring Jerk.com to delete the information.

"In today's interconnected world, people are especially concerned about their reputation online, and this deceptive scheme was a brazen attempt to exploit those concerns," said Jessica Rich, director of the FTC's bureau of consumer protection.

Here's how Jerk.com sucked people in. Jerk.com profiles often appeared in search engine results when consumers searched for an individual's name. When consumers went to the Jerk.com site and saw their photo, consumers would jump to the conclusion that someone they knew created the Jerk.com profile. Profiles often had derogatory comments like, "Omg I hate this kid he's such a loser" or "nobody in their right mind would love you, not even your parents love you." Consumers couldn't remove the profile, but for $25 consumers could email Jerk's customer service department, which told consumers they could "manage" his or her reputation and "resolve disputes" by paying a $30 membership fee.

A hearing on the FTC's case against Jerk is scheduled to begin before an administrative law judge at the FTC on Jan. 25, 2015. 






April 8th 2014 Facebook, Social Media, Technology

Else 4.7.14: So Much Information, Precious Little Insight

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The post Else 4.7.14: So Much Information, Precious Little Insight appeared first on John Battelle's Search Blog.

appsvwebReading over my picks from the past week, I noticed a strong theme – we’re using more and more apps, creating more and more data, but we’re not seeing the true value we might from connecting all the dots. Sure, the NSA is – and Facebook, Google, and other large platforms are as well. But imagine what happens when *we* get those insights?! A move from the center (big platforms) to the node (us) of the information ecosystem seems imminent…

Apps Solidify Leadership Six Years into the Mobile Revolution – Flurry 

Nearly three hours a day on our mobile phones (and we’re not talking). Most of that time we’re in “AppWorld” – not on “the open web.” That is a scary trend, to my mind. But I think it’s temporary. Or rather, I hope it is.

Facebook Explores Anonymity Features – Re/code

Turns out, as a service, you have to provide what people want. For the most part. Facebook is considering the impact of apps like SnapChat and Secret. Clearly, it’s not what the social networking giant *wants* – but perhaps this is a worm turning.

NSA chief’s legacy is shaped by big data, for better and worse – latimes.com

Indeed, if this outgoing NSA Director *missed* the big data revolution, he’d have been outgoing a long time ago…

Google Tops Exxon Mobil to Become World’s 2nd Most Valuable Company – Mashable

Apple is still #1. I wonder how long this will last, given Google’s ambitious push into entirely new markets.

Don’t eat that! SRI built a calorie-counting food app that works via a photo snap — Tech News and Analysis

Yes, I want this. Please. And please make it work with my Fuelband?!

Surprise, surprise: my online metadata actually reveals where I’ve been – Ars Technica

Startling to see how easy it is for someone with a few bits of digital information to figure out quite a lot more about us.

Forget the Quantified Self. We Need to Build the Quantified Us | Design – WIRED

Yes. I’ve been on about this for some time. Because of AppWorld, all these silos of data have yet to get to second and third-order insights. But we are starting to, slowly…

Google Weighs a Plunge into Mobile Phone Services – The Information

Most likley Google won’t do it the way the carriers are doing it. And I for one hope they go for it.

The Mozilla Manifesto – Mozilla

In light of the CEO controversy, worth remembering what it is about Mozilla that makes it unique.

The Fifth Protocol – Startup Boy

Because no edition of Else is complete without some thinking about Bitcoin.

We Are the Builders of Tech Revolutions. Why Are They Still a Surprise? | Blog | design mind

Reading this closely, and he’s talking about what I opened with – connecting all the dots…

The post Else 4.7.14: So Much Information, Precious Little Insight appeared first on John Battelle's Search Blog.

April 7th 2014 Facebook, Google

The Drop In Facebook Page Reach Is All About The Competition

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One key reason that Facebook Pages are reaching fewer of their fans with posts: the number of Pages Liked by the average Facebook user has increased by more than 50% in the last year. That statistic, provided by Will Cathcart, Facebook’s News Feed director of product management, in a recent…



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April 5th 2014 Facebook, Marketing, Social Media

Big Marketers Have Real-Time Data for Just About Everything

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Shubu Mitra, director of connection planning effectiveness and productivity for Coca-Cola, spent about 20 minutes of his time yesterday getting a personal product demo from Nova Spivack, CEO of Bottlenose, who earlier had wowed I-Com attendees with a presentation about his unusual data platform.

Given that rival Pepsi is a Bottlenose client, Mitra got a rare peek at what Pepsi marketers have been generally looking at for the last several months, including real-time data from TV, radio, social media, paid digital advertising, etc.

Bottlenose, based in Los Angeles, offers sentiment analysis around TV and radio. That's right—sentiment stats in real-time just like brands have been getting for Facebook, YouTube and Twitter in recent years. The data includes all brand mentions in news segments—and even lets the user watch the mentions while they are happening. And you can mesh all the broadcast, social and digital data together to try to understand what it all means. Onlookers were roundly impressed with Spivack's presentation.

Speaking with Adweek, Spivack wouldn't address specific brands, but it's public record that Pepsi is a client, and it's extremely clear that the beverage giant is getting the benefits of his innovation. Bottlenose last week announced that it had partnered with Critical Mention to enable the TV and radio data monitoring.

So besides the tapas, flamenco and rustic charms, this is why Coke, Johnson & Johnson, Kellogg Co., and other huge brands flocked this week to Seville, Spain. To quote one attendee, "We learn a lot of good things during the day, and then we get drunk together at night and tell each other things about our business that we shouldn't."

While Mitra couldn't attest to Pepsi marketers' level of discretion during the wee hours—the soda slinger didn't come to the show—he got a look at what data sets they can consider while weighing other technologies that were central to I-Com's program.

Below are Instagram videos of tech execs who pitched their wares in the halls of the Hotel Alfonso XIII in central Seville. Check out their 15-second spiels.

Spivack of Bottlenose talks about his data.

Duncan McCall, PlaceIQ chief, chats about the insights platform his firm announced Thursday, letting marketers combine device-based location data with consumer behaviors such as product purchases. Mobile's been a bigger discussion point this year compared to the last i-Com.

Brand Karma won I-Com's Data Creativity award for the incredible Facebook results it produced for Starwood Hotels in Asia. Mario Jobbe, coo of the Singapore-based tech company, is getting ready to open an office in New York this summer, so it's possible Brand Karma's work might become known in America, too. He describes what his team does with data, below.






April 4th 2014 Facebook, Technology, Twitter, YouTube

Why Johnson & Johnson Treasures BabyCenter’s Data

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Johnson & Johnson has improved on its ability to target its advertising and develop brand strategies thanks to some internal initiatives (and an assist from an agency).

Christina Hoff, Johnson & Johnson manager of global strategic insights, explained that the knowledge comes from combining a research panel of 50,000 consumers with the insights it gains from the sentiments shared by mothers worldwide on BabyCenter.

"We can tell what a mom is going to do before she does [it] based on what she is searching for," said Hoff, during an i-Com presentation today in Seville, Spain.

For instance, per Hoff's stats, new moms start planning for the first birthday party when their child is 10 months old. "So, J&J can help them celebrate that,” she explained.

Hoff represents a growing breed of data-minded brand players. She left the strictly marketing side of the company's business about a year ago because she wanted to focus on crunching numbers.

She spoke with Adweek off-stage about how BabyCenter's data is valued at J&J, which owns the parenting site. The stats are more relevant than Facebook and Twitter numbers, the exec said.

For instance, when it comes to crafting campaigns for brands such as Tylenol and Motrin as well J&J's slew of well-known infant skincare products, the company knows that "sleeping through the night" are words that resonate with mothers based on their BabyCenter posts.

Hoff explains more about how her team, in conjunction with agency JWT, employs the intel to target advertising in the Instagram video below.






April 3rd 2014 Facebook, Technology, Twitter