Facebook’s mobile prodigy launches video charades game

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show-tell Michael Sayman was just 17 when Facebook hired him, but he’d already built 5 apps. Now 7 years after his first launch, the Facebook product manager has just released Show and Tell, which turns selfies and visual communication into a game. You’re given an emotion to act out, you send the video to friends and they try to guess what you’re feeling. “I made 4 Snaps about… Read More

February 25th 2017 Facebook, Mobile

Instagram’s carousel format can now include more posts, be used outside of ads

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Instagram is extending its carousel format to organic posts and expanding it to include 10 photos or videos.



Please visit Marketing Land for the full article.

February 23rd 2017 Facebook

Mark Zuckerberg’s manifesto: How Facebook will connect the world, beat fake news and pop the filter bubble

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The CEO describes the next phase of Facebook in a nearly 6,000-word missive.



Please visit Marketing Land for the full article.

February 21st 2017 Facebook

Facebook Jobs makes having a Page that much more valuable for SMBs

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Company seeks to make local employee recruiting easier, generate more SMB loyalty and perhaps some additional revenue in the process.



Please visit Marketing Land for the full article.

February 21st 2017 Facebook

3 Sales Tools to Help Your Marketing Efforts

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Sales process is what makes your business success or failure. It’s what makes your company profitable. Therefore picking a good tool is crucial

Here are three tools that will boost your sales and help your marketing efforts:

Pipedrive

How do you close a deal? With proper engagement! At least that is the theory behind this sales engagement platform.

Pipedrive is an affordable customer relationships management platform that organize your sales process to its maximum efficiency.

  • The pipeline view feature categorizes leads by sales stage allowing you or your team to develop a clear understanding of your sales priorities and refocus efforts accordingly.
  • The statistics tool shows you the health of your pipeline and the stages that need improvement.
  • Drag-and-drop interface, foolproof menus and visual layout make adding deals, contacts and activities to your pipeline smooth and easy.

The best thing about Pipedrive is that it integrates with Ringostat, the powerful call tracking tool that lets you get more calls from your ads and landing pages. Using the two tools together you can achieve maximum efficiency allowing your sales team to focus on sales rather than recording what you do. Your calls are being automatically rerecorded in Pipedrive dashboard for you to analyze and keep the historical records.

Pipedrive Ringostat

With Ringostat Pipedrive integration you and your team are benefited from:

  1. automated sales process when dealing with calls
  2. customized call analytics in your sales pipeline
  3. controlled performance of each sales person
  4. all recorded calls and deals

Boomerang for Gmail

Boomerang

Boomerang for Gmail is a free app that lets you schedule emails to go out on a later. It lets you take control of when you send and receive email messages.

  • Write an email now and schedule it to be sent automatically at the perfect time by clicking the Send Later button.
  • Use a handy calendar picker or the text box that understands language like “next Monday” to tell Boomerang when to send your message.

There may be lots of reasons why you’ll find this app awesome:

  • Send a pitch and set a follow-up in a week or more
  • Sleep on things you are not sure about
  • Schedule emails to go our when other scheduled tasks happen (e.g. when your scheduled article goes live)

If you prefer manual follow-ups, Boomerang will remind you of an email you must not forget.

  • Click the Boomerang button when you have an email open, and choose when you need it again.
  • Boomerang will archive your message. At the time you choose, Boomerang will bring it back to your inbox, marked unread, starred or even at the top of your message list.

You can also set reminders to make sure you follow up within a specific time frame after sending a message.

You can try it out for free before deciding if you need it!

Contractually

contactually

Contractually is another one of those tools that helps you find more worthwhile prospects and prioritizes them. But it does so using your email contacts, past messages, and other information built from your Google or Office360 account.

Contractually is a relationship building platform that is designed specifically to help you stay in touch over time with most important business relationships.

  • Import your contacts from Gmail, Office 360, Exchange or IMAP
  • Put your most important relationships, the ones you cannot afford to fall out of touch with, into "Bucket"
  • Each bucket has a follow-up time you can set
  • When you put someone into a specific Bucket, Contractually will remind you to follow up within the timeframe you had set for this bucket

That means no more falling out of touch and no more missed opportunities.

That’s the core of Contractually:

  • Categorize your contacts
  • Follow-up timely
  • Repeat

contactually

You can use Contractually to follow up on link building outreach emails and you can set up longer periods in order not to come off as too aggressive.

Are there any other sales tools you are using? Please let us know in the comments!

The post 3 Sales Tools to Help Your Marketing Efforts appeared first on SEO Chat.

February 10th 2017 Facebook

How Social Media Saved the Travel Industry [Infographic]

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While it might seem hard to believe, the travel industry has exploded in 2016 thanks to social media.

How platforms such as Instagram, Facebook, apps and websites shaped the travel industry is a topic we are going to cover today.

But before that, some relevant stats from last year’s reports.

What 2016 Looked Like in Numbers for the Travel Industry

The tour and leisure activities industry has become a multi-billion USD market. In Europe alone, tours and entertaining activities account for over 40 billion USD, while in the US, there are over 67,000 businesses accumulating approximately 20 billion USD revenue. Travelers are more inclined to spend on sightseeing and experiencing the local life than to shop and party, which makes this segment the 3rd largest of the travel industry, after air and accommodation. 

There is a rising demand for balance between early and last minute bookings and offers. Millennials are part of the segment consumers who do not like to wait, and usually book their travels one week or less prior to departure (19%). 30% of millennials also worry that costs will rise, and therefore are more inclined in booking right away. 82% of US travelers are more tempted towards domestic trips as primary vacation. 59% of travel related searches belong to people aged 35-64. Main reasons for traveling in 2016 included relaxation, adventure, time with family, friends and rewards for the hard work and results.

Last year was a "year of adventure and new experiences", according to TripBarometer’s 2015 predictions. 69% of all-age consumers planned to experience something new, and 17% wanted to solo-travel for the first time. 1 in 5 global travelers have visited a destination because they saw it online in a TV show. With only 31% of travelers booking based on previous experiences, the majority of them embraced the idea of new, lesser-known and unique destinations.

Adventure and novelty were key marketing messages used by travel companies to attract their customers. 

How Social Media Impacted the Travel Industry in 2016

According to Tnooz, 95% of respondents interviewed in a TrustYou survey stated that they read online reviews before booking a trip. TripAdvisor user stats say that 1 in 5 users will almost always check reviews before deciding on an attraction. Out of these, Australians (82%) and Generation X (74%) are more inclined to check other opinions before trying.

More than 200 new user reviews or messages are being posted on TripAdvisor every minute, and over 6.2 million businesses in over 128,000 destinations use Trip Advisor.  
A new term has become quite popular: "bleisure". Inspired by nomads and people who travel and work remotely in the same time, the new trend addresses a mix of business and leisure, embraced by technological advances.

Last year has also brought a new perspective on the "mobility" of the industry, with traveling becoming more mobile. It seems travelers just can’t escape technology and are always connected to the online world, independent of location. Increasingly more people use Instagram and Snapchat to find attractions and destinations, empowered by the personal messages and burning hashtags.

Maps, flights, Uber – in one word, information at just one click away. Consumers enjoy the perks of gig economy giant Uber in major cities around the world, especially when "bleisuring". However, experiential travel is in high demand, as well.

For people seeking adventure, marketers are realizing they need to give travelers a taste of experience, as pictures and videos are no longer satisfying the hunger for authentic travels. A movement which has given way to adventure parks, set-up beaches and more, in order to keep consumers hooked and interested at any given time. 

Two types of travelers have emerged from last year’s travel boom: the "money rich, time poor" and the "money poor, time rich". The first, who wants to have everything planned ahead of schedule, booked, and dealt with, in order to save time, without caring much about budgets, and avid user of the hashtag #richkidsofinstagram.

The latter, defined by the average millennial who wants to gain as much of an authentic experience as possible, in a state of total "time insensitivity", but who does not have the money to afford luxury, an avid user of #hostelfriends and AirBnB. Each in their own worlds enjoying a different type of travel experience.

Social media isn’t just Facebook. With 2.5 billion global users by 2018, and introduction of Messenger functionalities for all major social media platforms, we can only imagine how impactful platforms will become. Twitter stats dating from 2014 reveal that 44% of consumers are more inclined to learn about a new travel brand by using Twitter, 27% will share positive experiences, creating buzz for travel brands and over 39% of users access the platform during their travels.

Gen Z use of Instagram is on the rise, while for the same segment of consumers, Facebook is on a steady decline. To add more, 5 out of 6 millennials connect with companies on social media and expect perks. 97% of millennials will share pictures during their travels through Facebook, Instagram, WhatsApp and Snapchat.

Newly launched flight search TripSeats reports in their infographic that 68% of travelers are happy with social media ads and consider them to be effective in the decision-making process. Millennials again seem more open towards providing an aid to the industry, with 83% of them being open to provide their travel data to companies. More stats are available below.

With these stats in mind, it does seem like "the world is just a click away". To where from here?

Infographic

The post How Social Media Saved the Travel Industry [Infographic] appeared first on SEO Chat.

February 10th 2017 Facebook

Facebook Adds Community Help to Safety Check

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Facebook announced today a new feature for it’s Safety Check called Community Help, which makes it easier for people to find and offer help to others needing food, housing or transportation during or after a regional crisis such as an earthquake, flood or other disaster.

“Our belief is that the community can teach us new ways to use the platform,” noted Naomi Gleit, VP Social Good for Facebook. “We saw people using Facebook to tell friends and family they were OK after crises, so in 2014 we launched Safety Check to make that behavior even easier. Since then, Safety Check has been activated hundreds of times, but we know we can do more to empower the community to help one another.”

Facebook Safety Checks are an alert allowing people to mark themselves as safe during times of a regional emergency. When Facebook’s algorithm notices a surge in posts about a crisis near you a safety check is triggered which then prompts all Facebook users within the crisis area with a notification and link to mark yourself as safe.

Gleit says that Community Help will initially be available for natural and accidental incidents, such as an earthquake or building fire, with plans to add additional types of disasters later upon evaluation of how the new feature is used. The feature is launching in the US, Canada, Australia, New Zealand, India and Saudi Arabia.

Here’s how Facebook describes the new feature:

For the community to use Community Help after an incident, Safety Check must first be activated. For Safety Check to activate, two things need to happen:

  • First, global crisis reporting agencies NC4 and iJET International alert Facebook that an incident has occurred and give it a title, and we begin monitoring for posts about the incident in the area.
  • Second, if a lot of people are talking about the incident, they may be prompted to mark themselves safe, and invite others to do the same.
  • And starting today, if an incident is a natural or accidental disaster, people will see Community Help. They can find or give help, and message others directly to connect from within Safety Check.

The post Facebook Adds Community Help to Safety Check appeared first on WebProNews.

February 9th 2017 Facebook, Social Media

The Chan Zuckerberg Biohub invests $50 million in its first 47 research initiatives

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chan-zuckerberg The Chan Zuckerberg Biohub, a non-profit medical research organization started by Priscilla Chan and Mark Zuckerberg (and not to be confused with the Chan Zuckerberg Initiative, a limited liability corporation to advance human potential) today announced it would be doling out a total of $50 million to its first cohort of disease investigators.
The Biohub brings together Bay Area… Read More

February 8th 2017 Facebook

Facebook announces paid family sick leave and new bereavement benefits for employees

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shutterstock facebook On her personal Facebook account Tuesday, COO Sheryl Sandberg announced an update to the company’s employee benefits, which are newly enhanced to ease the lives of new parents and grieving employees alike. Sandberg noted that the decision intends to lead the charge for policies that help new parents as well as families that are grieving the loss of a loved one. In the post, Sandberg… Read More

February 8th 2017 Facebook

How to make Facebook politics less painful

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facebook mobile login screen The social norms of in-person communication clearly don’t exist online, and Facebook is limited by constraints of design, structure and algorithms — constraints that don’t exist in person. So how can Facebook make politics less painful? Let’s take a look at four behavioral design strategies Facebook could use to facilitate discourse and help you avoid offending a… Read More

February 8th 2017 Facebook