Facebook Share Price Hits All-Time High Of $75 After Hours Thanks To Strong Q2 Numbers

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fb-earnings Facebook’s stock infamously took a nosedive in the months following its public debut in 2012 after analysts wondered if the social network was too overhyped in its IPO and employee share lockups expired. But those days now seem a distant memory. On the back of a strong Q2 report, Facebook stock is at an all-time high in after-hours trading. It’s been creeping up for the last hour… Read More

July 24th 2014 Facebook

Facebook Sets Revenue Per User Records Around The World In Q2

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Screen Shot 2014-07-23 at 1.23.51 PM Facebook just turned in a very strong quarter, with its revenue and earnings per share both beating analyst expectations. The company reported sequential-quarter user figures that were soft, but Facebook’s stock is now in the green after-hours. Driving its strong financial performance in the period was high average revenue per user, or ARPU. Facebook set records around the world for how… Read More

July 24th 2014 Facebook

Facebook Beats In Q2 With $2.91 Billion In Revenue, 62% Of Ad Revenue From Mobile, 1.32B Users

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facebook-earnings Facebook’s earnings beat projections for the 8th quarter straight with $2.91B in revenue and $0.42EPS in Q2 2014. The service is growing about twice as fast on mobile compared to its services as a whole. Facebook now has 1.07 billion mobile monthly users, and 654 million daily mobile users. That helped it bring in 62% of its ad revenue from mobile. In total, Facebook now has 1.32… Read More

July 24th 2014 Facebook, Mobile

530 Fatties Facebook Page Embarrasses Overweight Teen

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A Facebook page called 530 Fatties was created to shame overweight people from the 530 Northern California area code. The pictures of the people posted on the page appeared to have been taken without their knowledge. The creator of the page is still unknown.

One of the victims Jessi Lynn Howell, 18, is speaking out. “It’s really hurtful and it’s really embarrassing,” she said. Pictures of the overweight people also came with captions that mock them about their weight.

Howell thinks that the person taking the snapshots and posting them on 530 Fatties must be from the area. “I know it’s probably someone from around here and whoever it is they need to stop because that’s ridiculous,” Howell said.

According to Howell, the picture that was posted of her was taken back in October when she was about 50 pounds heavier than she is today. She said that she struggled with medical problems and that caused her to be overweight. Today, she is taking medication, which is helping her lose weight.

“I feel so much better like the way I get dressed, the way my clothes fit,” she said.

Most of the photos that were posted on the website reportedly came from Sutter and Yuba counties. A study from UCLA that linked lower income and education levels with obesity showed that the two counties were above the statewide average of 22 percent, with Sutter’s obesity rate at 28 percent and Yuba’s at 30 percent.

On Monday, 530 Fatties was taken down. CBS1 13 tried to investigate who was behind the Facebook page and the posts. Upon calling the number on the page, they found out that it was already disconnected.

Howell said that she won’t let this cyber bullying get her down. “I’m not where I want to be, but I’ll get there, I’ll get there,” she said.

Image via NDN

July 23rd 2014 Facebook

Pinterest Hires the Man Behind Axe Marketing at Unilever

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Pinterest has a new advocate, David Rubin, who was a vp at Unilever in charge of marketing hair care products. At Pinterest, he's the new head of brand, working with users and businesses to encourage more activity on the platform.

Rubin is known for developing digital and social campaigns for brands like Axe at Unilever, where he had worked since 1999.

"He will lead Pinterest's global brand marketing, helping define the company’s brand strategy, identify key audiences and manage its marketing initiatives," Pinterest said today.

The social sharing site has been filling its ranks with agency and brand veterans as it looks to build its marketing business. In April, Lisa Manowitz was hired from Twitter to lead its regional sales office in New York. She is head of partnerships on the East Coast.

"They seem to be stacking the deck with client and agency folks," one marketing insider said.

Pinterest is starting to sell promoted pins—paid posts that users see when they search the site for a wide range of categories from food to home décor.

The site also recently built better measurement tools for brands to track how well unpaid posts perform.

It's all part of Pinterest's broader strategy to lure more marketers and compete against social rivals like Facebook and search giant Google.






July 23rd 2014 Facebook, Google, Technology, Twitter

Facebook Rolls Out New ‘Save’ Feature

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The days of emailing interesting links to yourself to read later (and then never reading them) are over. That's the hope, at least, of Facebook, which has rolled out a new feature called “Facebook Save,” USA Today reports

Facebook Save allows users to flag and store links that appear on their newsfeeds and return to them later. The saved stories — links, movies, music, places — will appear in an archive, organized by category. Facebook will also remind users about saved content by surfacing it in their newsfeeds.

Facebook Save will be available on the social networking’s Web and mobile platforms. The Save button will appear in the dropdown on the top right corner of a post, and a link to the archive will appear on the menu to the left of the feed.

According to a post on the Facebook blog by software engineer Daniel Giambalvo, the feature is intended for busy users who bite off more content than they can chew. “Every day, people find all sorts of interesting items on Facebook that they don’t have time to explore right away. Now you can save items that you find on Facebook to check out later when you have more time," Giambalvo writes. 

Giambalvo adds that the archived stories will be private, “unless you choose to share them with friends.”


July 23rd 2014 Facebook, Technology

Digital Effort Looks to Help Ladies With Wardrobe Malfunctions

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Hollywood Fashion Secrets—maker of "wardrobe malfunction" products for women like fashion tape—is launching a digital campaign today that plays up style persona Stacy London to drive offline traffic to beauty retailer Ulta.

The HFS initiative is one of the first to come out of the brand’s retail partnership with Ulta that debuted last month. Promotional efforts focus on London to build hype around a niche product group that HFS claims has low brand awareness.

"We know a collaboration with a style icon and enthusiast like Stacy will help us build brand awareness and educate women on better, easier solutions to pesky beauty and fashion problems," said Jane Dailey, co-founder/president of HFS. The Minneapolis-based company worked with ad agency Utility and digital shop Clockwork on the online-only endeavor, which includes three sets of creative that will run as banners on Elle.com, InStyle.com and Shape.com, and as Facebook promos. The marketer is employing audience targeting on Facebook to home in on teenage-to-50-something females who have shown an interest in fashion, beauty and shopping.

The ads drive to a HFS microsite with a store locator for Ulta's bricks-and-mortar outlets that stock HFS products, how-to online videos and a link to London’s blog on the company’s e-commerce site. Three HFS products are highlighted in the ads—boot straps, breast cover-ups and fashion tape.

HFS says that its digital efforts going forward will include digital campaigns that support other national retailers where its products are available. London’s deal also includes in-store Ulta events and online videos.

Check out the campaign’s creative (in addition to the ad above) below.






July 22nd 2014 Facebook, Technology

Sit Down Super Bowl. World Cup Final Was The Most Talked About Sports Event Ever On Facebook

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Now what will we talk about? The World Cup, which wrapped up Sunday with Germany’s 1-0 victory over Argentina, was the Facebook’s biggest social media event ever, with 350 million users participating in conversations about the month-long event, according to the social network. Those…



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July 15th 2014 Facebook

Gillmor Gang: Taming of the Stream

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Gillmor Gang Artcard The Gillmor Gang – John Borthwick, Robert Scoble, Kevin Marks, Keith Teare, and Steve Gillmor – examine the gathering storm that is the Uber social network. After years of positioning, acquisition, soaring value payouts, and a winner-take-all sensibility in the tech community, now something different. The data points: Digg Deeper, Soundcloud, Twitter user metrics, and more… Read More

July 13th 2014 Facebook, microsoft, Twitter

Facebook Offers New Advertisers Personalized Support With “Start To Success” Program

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Facebook, adding a personal touch to its mostly self-service advertising process, is offering new advertisers a dedicated account manager. The “Start To Success” program offers direct access to a Facebook representative to businesses that commit to spending at least $50 a day for a…



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July 12th 2014 Facebook, Social Media