Facebook Add Continuous Live Streaming Video Option

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According To TechCrunch you will soon be able to broadcast videos, not just for their current 90 minute limit, but continuously. This could revolutionize bar cams, beach cams and street cams! At launch, the continuous feed feature will only be live and will not be archivable. Nonstop Facebook video will be available via their Continuous Live Video API.

Facebook recently made traditional Facebook Live videos re-watchable with a permanent link, similar to YouTube videos.

Facebook’s head of video Fidji Simo told TechCrunch writer Josh Constine, “We’ve already seen some interesting use cases – for example, it was used by explore.org to power nature cameras — and we’re looking forward to seeing what Live API developers come up with in the future. We expect developers and publishers to get creative with this new capability.” Check out Explore.org’s Facebook Page here.

Facebook Continuous Live Video will have all the rest of the features that Facebook Live currently has. These include geogating to target specific locations or exclude certain locations and age-gating to restrict video views to certain ages. Via the API sites can now take and process videos through professional cameras and video broadcasting systems as well.

Facebook is rapidly surpassing the features of Twitters Periscope and is taking on YouTube for video supremacy. Facebook clearly sees video as its primary revenue source of the future with TV like ad buys from companies looking to reach highly targeted or extreme mass audiences.

Earlier WebProNews wrote about Facebook achieving the most watched video on Facebook ever over the weekend, and it all started from a Facebook Live video of a Mom with a Chewbacca mask!

The post Facebook Add Continuous Live Streaming Video Option appeared first on WebProNews.

May 24th 2016 Facebook, Social Media, video

A Bloodbath For Digital, Mobile And Terrestrial Media

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Outspoken Vice Media CEO Shane Smith predicts, “A bloodbath in the next 12 months of digital, mobile and terrestrial (media).” Smith was interviewed by Hearst Magazine’s digital media president Troy Young as part of Hearst’s Master Class interview series, according to Digiday.

Smith said he expects Viacom to “implode” and something similar will happen at other media companies, like Time Warner and Fox.”

Some other interesting nuggets from the interview:

- But how do we take it to the next level? How do we take on CNN? How do we take on BBC? And Josh (is that guy. Josh (Tyrangiel) is a fucking angry young man who wants to shove it in their asses.

- We have the number one, out of all networks in America, the most highly educated demo, the most affluent demo, now the fastest “younging down of a network.” It’s true, we’re bring millennials back to TV.

- You have to be on all screens, at all times.

- There’s a whole generation that came up with no advertising but yet ads paid for everything, so there’s this whole disruption happening…

- When you really get into VR, you see it’s the future.

And then Smith slammed publishers reliance on Facebook:

This is the biggest problem of the world: Facebook has bought two-thirds of the new media companies out there without spending a dime because they own a majority of their mobile. That’s great for Facebook, but bad for their platform. That’s why we’re trying to get on all platforms because we can monetize on all platforms then we can get away from the patrimony of Facebook.

Read the full interview at Digiday.

The post A Bloodbath For Digital, Mobile And Terrestrial Media appeared first on WebProNews.

May 21st 2016 Facebook

Facebook Is Liberal, But Is It Biased?

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Facebbook is liberal because it’s employees are mostly liberal. It’s employees trend young and young people are the driving force behind socialist Bernie Sanders, for instance. The median age of Facebook’s workforce is only 29 years old. Facebook is based in arguably in the most liberal city in the United States, San Francisco, an official sanctuary city that refuses to honor federal requests to hold on to people found to be in the country illegally. There is no denying that Facebook employees are liberal.

Is Facebook CEO Mark Zuckerberg a liberal? In a recent speech he seemed to be expressing his disagreement with the positions of Donald Trump, but so do some Republicans:

“I hear fearful voices calling for building walls and distancing people they label as ‘others,’” Zuckerberg said, never referring to Trump by name. “I hear them calling for blocking free expression, for slowing immigration, for reducing trade, and in some cases, even for cutting access to the internet.”

Conservatives believe he is a liberal for plenty of reasons. He started and funds an organization called Fwd.us which openly bashes Trump and Cruz for their immigration positions:

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Of course, Zuckerberg may also be just a pragmatist and a proponent of what is in the best interest of Facebook. Facebook needs the best tech people in the world and they are all not in the United States.

Some say that Zuckerberg is a globalist, which is something many conservatives resist, except for the conservatives that are executives in multi-national corporations. Globalist’s don’t care about fair trade, because arguing this could start a trade war which is not in their corporate interests. They want unhindered immigration and they don’t want much done on illegal immigration because that could end up putting more limits on legal immigration too. Zuckerberg, falls into this category not just because he’s a liberal, but because it is in his company’s best interest.

But Zuckerberg is liberal on hot-topic social issues too.

There was once a claim that Zuckerberg donated almost a billion dollars to Planned Parenthood, an organization that many Republican’s despise because of its pro-abortion agenda. What actually happened is that Zuckerberg donated $500 million in Facebook shares (Now possibly worth a billion!) to the Silicon Valley Community Foundation, an organization that funds some liberal initiatives, but is not overtly political.

Mark Zuckerberg openly supports gay marriage, a liberal position that is supported by many younger conservatives as well. A Pew Research poll conducted in 2014 showed that 61% of young Republicans favor same-sex marriage. That’s likely much higher now considering that same sex marriage is now legal. In June, 2015 the Supreme Court ruled by a 5-to-4 vote that the Constitution guarantees a right to same-sex marriage.

After the Paris attacks by Muslim extremists Zuckerberg felt it necessary to post that Facebook supports Muslims:

If you’re a Muslim in this community, as the leader of Facebook I want you to know that you are always welcome here and that we will fight to protect your rights and create a peaceful and safe environment for you.

Many conservatives find this an unsettling, but common knee-jerk reaction of liberals, every time radical Muslims commit an act of terror. Conservatives suspect that many Muslims around the world sympathies with the so-called extremest and that leaders, political and corporate, shouldn’t assume that most Muslims are just like us, freedom loving and peaceful. For instance, according to a Pew survey, a third of U.S. Muslims support Al-Qaeda and that more than a third of U.S. Muslims think Islamic extremism is okay!

But, just because Mark Zuckerberg is a social liberal and a corporate globalist and that his employees trend liberal does not mean that Facebook is biased against conservatives, at least not as a corporate strategy. In a post from conservative Donald Trump hating Glenn Beck, following his attendance of the Zuckerberg Conservative summit this week, Beck had these thoughts which support Zuckerberg:

In my opinion, there is no evidence of a top-down initiative to silence conservative voices.

Based on our research and my personal experience with Facebook, I believe they are acting in good faith and share some very deep, fundamental principles with people who believe in the principles of liberty and freedom of speech.

Zuckerberg denies that Facebook is in any way biased. Based on various reports, we know that some within Facebook have suppressed conservative views. The reason Zuckerberg met with some conservatives is because a former employee working on the news trends spoke about how they purposely suppress conservative news trends and artificially raise liberal trends such as Black Lives Matters.

Some say that this is just the tip of the iceberg:

“Facebook is intentionally suppressing our traffic and hiding our stories in people’s newsfeeds,” said Patty McMurray, co-founder of the group 100% Fed Up. “[The censorship] has everything to do with immigration,” McMurray said.

“Every time I threaten to take legal action [against Facebook’s censorship], I get the same response: ‘Glitch. Mistake. Sorry.’” said anti-amnesty filmmaker Dennis Michael Lynch. “It is total censorship, and there is no question it is an effort by those at Facebook who want to muffle the sounds of people like myself.”

Yet more broadly, the activists say that Facebook suppresses their groups in multiple ways: such as unsubscribing followers, hiding the groups’ content from their followers’ newsfeeds, deleting posts, and suspending the advocates’ ability to post on their own Facebook pages.

McMurray says she was suspended from posting on her Facebook group’s page for a whole month because another Facebook user published a post on her group’s page. The outside post was critical of unassimilated Muslim migrants who push for the implementation of Sharia law in Western countries.

Facebook is the world’s largest platform of communication and news with 1.65 billion users, and as such has a tremendous influence. It has the right to be biased against conservatives but if it was open about this it might turn-off millions in its user base. So it’s simply smart business not to be biased, but with tens of thousands of employees that trend liberal, conservatives have a right to be watchful that their voices are not being silenced. Most assuredly, Zuckerberg would not want Facebook to be thought of as “Fakebook” — a jab that Rush Limbaugh frequently uses.

Mark Zuckerberg at least in Beck’s longing eyes is not biased and wants Facebook to not be biased against conservatives. Because of its potential for significant influence let’s hope that’s true. It’s not just in Facebook’s interest, it’s in the interest of the world.

The post Facebook Is Liberal, But Is It Biased? appeared first on WebProNews.

May 21st 2016 Facebook, Social Media

Twitter, like Facebook, adds old-school elements to its mobile ad network

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Twitter is bringing its Twitter Audience Platform mobile ad network to the worldwide web and adding IAB-standardized ads to its portfolio.



Please visit Marketing Land for the full article.

May 20th 2016 Facebook, Twitter

Vincent Gallo Sues Facebook for Not Removing a Profile Allegedly Run by a Pervy Impersonator

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Vincent Gallo has filed a lawsuit against Facebook, alleging that the company hasn't granted his request to remove a profile that the indie film actor says was created by someone impersonating him. The lawsuit claims that the imposter was flirting with women via the account, which, as an actor hoping to draw new movie projects, could damage his public reputation and therefore his professional brand. 

The International Business Times first reported on the development and cited language from the lawsuit that alleges an imposter utilized Gallo's persona on Facebook to have sexual conversations with women and even persuade such unassuming females to in-person meetings. The IBT reported that the suit claims the alleged imposter contacted one of Gallo's former girlfriends, a globally known model. The imposter evidently sent nude pictures to her and convinced her to respond in kind.

The profile currently shows just one post, though it's attracted friends and followers. It includes a few photos of Gallo, who is best-known for writing, directing and starring in Buffalo 66 and The Brown Bunny. And the account has liked pages for the late jazz musician Chet Baker, Yoko Ono and the Japanese movie An Autumn Afternoon, among other art-world notables.

It includes his real birthday, April 11, 1961. The seemingly fake account has also befriended indie musicians like Mike Watt (Minutemen, Firehose) and Bob Bert (Sonic Youth) on Facebook.

The profile makes no mention of being a fan page or parody project. Facebook, which holds a policy against such impersonations, didn't immediately respond to an inquiry from Adweek about the lawsuit.

Gallo, famously adverse to publicity, evidently decided to take action after not getting Facebook's attention. 

"He tried to resolve it by going through Facebook's normal channels," Joe Costa, a lawyer in Los Angeles who represents Gallo, told IBT. "They took no action on it. They're not really leaving him with any choice."

Meanwhile, the development comes about a month after Facebook announced a tool that is designed to alert users if someone is impersonating their account by using their name and profile photo. But the system wasn't designed for people like Gallo, who don't have a Facebook account to begin with, per his lawsuit.

May 18th 2016 Facebook, Technology

Facebook Has A Liberal Bias Despite What It Says

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Hot on the heels of Gizmodo’s news story exposing the anti-conservative bias with Facebook’s Trending Topics, Facebook reiterated that it’s guidelines for its editors call for giving all people a voice. Per Gizmodo, some of its former editors say that in fact Facebook suppresses conservative voices and raises to the forefront liberal voices such as Black Lives Matters even though they are not actually trending.

Facebook also posted a list of its news sources which included some conservative sites such as Drudge Report, Breitbart and the Washington Times but consisted primarily of mainstream media sites which slant liberal and some very left leaning sites including Huffington Post, Salon, Daily Kos and Gawker. Facebook might want to consider adding some more popular conservative publications in order to expose their young east coast liberal editors to other points of views.

Facebook gave visitors the impression that its Trending Topics were entirely algorithmically chosen based on which stories had the most mentions, shares and likes within Facebook, when in fact the ultimate decision is human. The Guardian reported that Facebook gave customers information about the Trending Topics stating, “The topics you see are based on a number of factors including engagement, timeliness, Pages you’ve liked and your location.” The Guardian uncovered documents that Facebook backed off on a pure algorithmic solution when some users complained that it wasn’t linking to enough stories about the unrest in Ferguson, Missouri. That’s interesting in itself in that the Left’s narrative on Ferguson is about a protest because of the shooting by a police office of an unarmed black man and the ensuing justified protests. This marked the formation of the Black Lives Matters movement which according to Gizmodo was one of the story topics that was artificially promoted to Facebook’s Trending Topics in order to further promote that movement.

What irks conservatives is the fact that this story is covered by the liberal press as a justified protest of an unjustified shooting. The facts are Michael Brown robbed a store and when confronted by a police officer Brown physically hit the officer and then tried to grab his gun. The unrest that followed is also covered up in that it wasn’t just a peaceful protest as much as it was mass looting of businesses with people carrying TV’s and liquor out of stores and then burning the stores down. The trending topics on Facebook should be about truth not politics. The problem with the Left, and Facebook is clearly run by people with liberal views, is that they have no problem censoring conservative viewpoints as if they are not valid, while blindly promoting their own viewpoints which too often leave out inconvenient truths.

This story has steam because it is part of the bigger story of the current left such as college campuses banning conservative speakers, anti-Trump protests where they try to not let his voice be heard, safe zones on college campuses where only leftist politically correct conversation is allowed , the conspiracy of state attorney generals suing those who don’t believe in human caused global warming and where Democrats and some on the FCC want to ban the Drudge Report and Rush Limbaugh. The left is upset that its monopoly on media has been broken by talk radio, cable TV and the internet and it wants its power to push its radical views back. Facebook censoring conservative views is simply symptomatic.

The post Facebook Has A Liberal Bias Despite What It Says appeared first on WebProNews.

May 14th 2016 Facebook, Social Media

3 Awesome Tools to Streamline Content Creation

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When you are running an online business of any kind – be it a blog, an ecommerce store or just a marketing campaign for a tangible, offline company – you have multiple sources of content distribution at your disposal.

YouTube, blog platforms, Twitter, Facebooksocial media has become the way of the future in online business. Failing to properly utilize such a resource will severely damage your online visibility, which is crucial in today’s world. Social media is changing the way we are doing keyword research, produce and market content.

According to Australia-based agency Impressive, content marketing is only going to get more varied and complicated. How do you keep up?

Identifying Weak Areas

When trying to analyze the effectiveness of your content strategy on the web, you should take some time to review and understand what it is you are currently doing right. This will also show you where you need to improve. You can do this through a content audit, which is essentially putting together spreadsheets of all social media campaigns to find where you are lacking.

Once you have taken a fair look at what you have been doing, start looking at how much you are really posting, and the relevance of the content. For example, are you meeting your desired quota for blog posts per week? Are they generating the right response? Are tweets being replied to or retweeted? Have you been communicating with your Facebook fans on a personal level? Are you published a good balance of links, original updates and comments or replies to readers?

If you are clear about what you have and have not been providing, you can improve your social media marketing and so your overall content strategy. These three apps can further help you along the way:

1. DivvyHQ

DivvyHQ

An editorial calendar is a must have item for anyone who is posting online but especially for those who are want to run a multimedia campaign using social sites and methods. It is just too easy to lose track of what you are going to post without one… Not to mention it lessens the quality of your content to fail to plan ahead.

Technically, a spreadsheet works fine to plan posts. But if you want to really take advantage, an app like DivvyHQ can be what you need. It is a scheduling application that allows multiple users, reviewers and help in better targeting your posts.

They have plans from $25 to $195 a month, as well as custom pricing for larger companies of more than 20 people and a 30-day free trial. They even have in-person or online training for implementing social media strategies.

2. Skyword

skyword

This platform works by putting together a report on what your audience is searching, reading and otherwise showing interest in at every stage of the content creation process. This allows you to better target your own campaign and post writing, as well as provides a direction for links and status updates.

Skyword works by making sure your SEO, usability and content quality guidelines are being taken serious.

What makes it different from a basic SEO app is that it actually was created to factor the data into the writing process itself. Currently, it is in the beta stage and so asking only for feedback from those that choose to use it. It is free to create an account.

3. Gather Content

Gather Content

A simplification app for content creators and managers, this works by creating a “site map” that involves all media content you have to get done. You set in the parameters and turn it into single page collections that can be shared and edited by invited parties.

The platform costs $66 minimum and for that you can maintain 10 active projects and add an unlimited number of users.

Conclusion

Working out a way to increase the efficiency and workability of a content strategy takes time, effort and a bit of know how. These apps will help you to get it done much more quickly, and without the stress.

Add in the fact that two of them are free and the other more affordable than any similar service I have personally found, and you have every reason to try them out.

The post 3 Awesome Tools to Streamline Content Creation appeared first on SEO Chat.

May 13th 2016 Facebook, SEO

How the Maker of Call of Duty Plans to Become the ‘ESPN of Esports’

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The maker of games like Call of Duty and World of Warcraft says it will soon be the "NFL juggernaut of esports."

At its debut Digital Content Newfronts presentation today at PlayStation Theater in New York, Activision Blizzard Media Networks, the broadcasting arm of Activision Blizzard, unveiled plans to grow its monthly audience by expanding its livestreaming capabilities thanks to a new integration with Facebook Live and an algorithm that provides real-time data.

In June, at a two-day Call of Duty tournament in California, the company will try to tap into Facebook's 1.6 billion worldwide users when it starts livestreaming competitions on the social network.

Activision Blizzard has spent the past few months building out its broadcast capabilities after acquiring Major League Gaming in January in a move to create what it calls the "ESPN of esports." (Activision Blizzard Media Networks' chairman is Steve Bornstein, the former CEO of ESPN.)

According to Mike Sepso, svp of Activision Blizzard Media Networks, the company now has around 500 million monthly users across its games. Sepso pointed out that's nearly as big as the combined monthly active user base of Twitter and Snapchat.

"In fact, we've been streaming esports live since before YouTube even existed," Sepso said. "And we've grown [Major League Gaming] from a startup to a global powerhouse that continues to shape esports culture."

Sepso said the vertical integration of Activision Blizzard—from making the games to hosting in-person competitions to streaming it all online—allows the the company to pair its fan base with brands. In an interview after the presentation, Sepso said some viewers spend up to three hours at a time watching live competitions. He said that on April 2, the night of the NCAA Tournament's semifinals, viewership peaked at 1.6 million.

According to a report by market research firm Newzoo, the esports market is expected to grow 43 percent from $325 million in 2015 to $493 million in 2016—and then to $1.1 billion by 2019.

"I think the important thing to understand about this audience is this tremendous passion point," Sepso said. "It's not a typical part of the mainstream media mix, but our fans are super passionate about esports. It's really a part of their culture and lifestyle, so you're going to see us position our brand partners as hero brands who are supporting this activity for our fan base."

May 13th 2016 Facebook, Technology

YouTube Is Encouraging Users to Share Videos With a New in-App Messaging Feature

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Not to be outdone by Facebook, Snapchat and Amazon, YouTube wants to help people share videos through social mediaWired reports the video site is testing a feature that will do just that with a small percentage of its app users.

Instead of copying and pasting video links into emails or text message, select users can share videos with their friends from a new tab in the app. They can also set up strings of conversations and respond with videos and text.

YouTube's director of product management, Shimrit Ben-Yair, told Wired the new feature is designed to get more people sharing videos.

And the video giant likely wants to keep all the sharing within its own app, as Facebook and Snapchat are catching up to its scale. Some marketing executives say YouTube's been slow to keep up in mobile, particularly as people shift to watching videos within apps versus on the mobile web.

YouTube doesn't break out daily views, but watch time on the site has increased 50 percent in the past year, with more than half of its traffic coming from mobile. People watch 10 billion Snapchat videos a day, and Facebook had 989 million daily mobile active users in March.

Mobile was a major focus of YouTube's BrandCast event in New York last week, when CEO Susan Wojcicki advocated for advertisers to pour their TV dollars into digital advertising. But surprisingly, the company didn't share its latest messaging tests with media buyers during the presentation.

May 12th 2016 Facebook, Google, Technology, YouTube

Why Facebook Marketers Should Consider Targeting Science Brainiacs

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With the help of Facebook IQ on Tuesday, we took a look at which topics on Facebook and Instagram were unusually buzzy in April—the ninth installment in a series from the social media company and Adweek.

Today, we're taking a glimpse of what subjects will likely create the most chatter on Facebook in the coming weeks, with a data visualization called Topics to Watch that should both help brands plan for contextual marketing efforts and inspire product developers.

For instance, "modern physics" stands out as a growing conversation piece on Facebook. It appears to be a part of a larger trend in the "educational entertainment" category, which was also a burgeoning topic in March. Canadian prime minister Justin Trudeau's buzzy explanation of quantum computing in mid-April probably helped drive such Facebook chatter. 

It begs the question: Has science gone pop? In a world where Neil deGrasse Tyson is a mainstream celebrity, the answer is probably yes. 

Here's a better question: Has there been enough ad creative centering on modern physics and other scientific topics? Maybe not. 

Check out the six Topics to Watch below and scroll down for more on how these items of social conversation could interest the advertising community. 

 

Wow, cowboys are making a comeback. It's hard to know why this topic is popping, but ad creatives may want to take note.

Global cuisine is another interesting one, and it's probably something certain restaurant brands that offer international flavors can tap into. 

What's probably most intriguing is the growing chatter around large-format photography. In a selfie-driven, smartphone-crazed, small-screen world, that development seems counterintuitive. But perhaps good ole photography is like a sister outlier to vinyl records, which continues to experience a renaissance.

And maybe that's where cowboys fit in as well. Human culture has become so digital in relatively such little time, there's bound to be a notable recoil at some point. The digital-detox hype in recent years has seemed just that—hype—but maybe it's very real or at least becoming very real. 

Here's how Facebook IQ's methodology for Topics to Watch works: Its predictive tools analyze the long-term consistent growth of a topic on Facebook. Using data from hundreds of thousands of conversations, the social network said it's able to forecast what discussions will continue to escalate—based on how other topics normally trend upward in volume, variance and rates of consistent growth.

When predicting whether chatter around specific topics will increase, Facebook stated that in early tests it has been 80 percent accurate so far.

May 12th 2016 Facebook, Technology