With New CEO Aboard, Lands’ End Seeks To Reinvent Itself With Fall Campaign

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For its fall effort, the 50-year-old retailer unveils a two-pronged approach aimed at expanding its portfolio while holding onto loyalists.



Please visit Marketing Land for the full article.

August 29th 2015 Facebook, Twitter

Social Profile SEO: Optimizing For Rankings & Search Visibility

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Social media marketing is important in and of itself, but columnist Tony Edward reminds us that it can help with search engine optimization (SEO) and online reputation management as well.

The post Social Profile SEO: Optimizing For Rankings & Search Visibility appeared first on Search Engine…



Please visit Search Engine Land for the full article.

August 28th 2015 Facebook

Y’all Need to Get Off Facebook

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Y’all need to get off Facebook. “We just passed an important milestone. For the first time ever, one billion people used Facebook in a single day. On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family,” reports Mark Zuckerberg. Go make some cookies or something. No, not the pre-made store-bought ones you just …

The post Y’all Need to Get Off Facebook appeared first on WebProNews.

August 28th 2015 Facebook, Social Media

Facebook Says It’s Trying to Fix Its Stolen Video Problem

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You always hear about Facebook catching up to, and even surpassing YouTube as a destination for video. And it’s no joke – Facebook is a video powerhouse. But you may or may not have heard about some of the criticisms of Facebook concerning its meteoric rise in video content – mainly, that the majority of the video content that gets …

The post Facebook Says It’s Trying to Fix Its Stolen Video Problem appeared first on WebProNews.

August 28th 2015 Facebook, Social Media, YouTube

Facebook and Twitter’s Quick Actions Stopped Video of Virginia Shootings From Being Widely Shared

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Social media doesn't make tragedies any more or less sad. But this morning's shootings in Virginia demonstrated that platforms like Facebook and Twitter can play a role in such tragic stories, and the tech companies behind them need to be ready.

To Facebook and Twitter's credit, they both were today. And they ultimately stopped an unthinkably horrible video from being much more widely circulated.

A gunman, suspected to be Vester Lee Flanagan, who went by the name Bryce Williams as a local TV journalist, shot and killed television reporter Alison Parker and her photographer, Adam Ward, each of who worked for WDBJ-TV, a CBS affiliate for the Roanoke/Lynchburg area in central Virginia. The gunman opened fire around 6:45 a.m. while the tandem was broadcasting live from a strip mall in Moneta, Va., near Roanoke. Parker was interviewing the Mountain Lake Regional Chamber of Commerce's Vicki Gardner when the shooting occurred, according to another local station, WSLS10. Gardner was shot in the back and was in surgery, according to the Roanoke Times.

The assailant captured video of his actions and then posted the clip on Facebook and Twitter late Wednesday morning, sickly encouraging others to watch the footage. The gunman apparently performed these actions a few hours after fleeing the crime scene and while being pursued by the police.

Flanagan later shot himself along Interstate 66, and then died after being airlifted to a hospital.

It was only a matter of minutes before Twitter and Facebook deleted the posts and closed the accounts. It's fair to say the companies reacted about as quickly as could be expected.

Facebook has a policy for such situations—it's found in its Community Standards section. For instance, one passage there states, "We also prohibit you from celebrating any crimes you've committed."

A Facebook rep offered the following emailed comment: "We have removed a profile and a Page for violating our Community Standards."

Lastly, here are a couple of tweets that capture how the terrible story unfolded online.









August 27th 2015 Facebook, Technology, Twitter

Mobile Exits Drop Below Investments For First Time Since 2013

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mobilemarket It’s been party time for mobile, with massive growth and disruption helping VCs to raise huge funds, entrepreneurs to raise massive rounds, and valuations to skyrocket. With 89 mobile Internet unicorns now worth almost $1 trillion, it’s no surprise that folks from Silicon Valley to Shanghai are asking what’s going on with return on investment. Read More

August 25th 2015 Facebook, iphone, Mobile

Will Facebook’s New ‘Donate Now’ Buttons Be a Boon for Nonprofits?

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Facebook is about to get a whole lot more useful for nonprofits.

Today, the social giant launched a "Donate Now" button organizations can plug directly into their Pages and ads to aid fundraising efforts.

The American Cancer Society is already using the button, which sits right next to the "Like" button on its page, prompting users to make a donation directly through Facebook by typing in their credit card information. The ALS Association—the organization behind the viral Ice Bucket Challenge—is also using the button to drive traffic to its website.

Facebook donations have proved successful for causes like earthquake recovery in Nepal in April, during which $10 million was raised in three days. But, people are still wary about storing their credit card information with Facebook, and it's not clear how much money the buttons will actually make for nonprofits.

"Every day, people use Facebook to raise awareness and support for causes they care about and to motivate others to do the same," Facebook said in a statement. "We're inspired by how much good comes from these connections, so we've added 'Donate Now' calls-to-action on Pages and link ads to make those connections easier than ever."

The Donate Now button is Facebook's latest step toward convincing marketers that its Pages drive conversions. Earlier this year, the Menlo Park, Calif.-based company opened up buy buttons that let retailers link their posts to sales.

And in June, Facebook-owned Instagram opened the spigot on its own ad business, including adding Buy Now buttons.








August 25th 2015 Facebook, Technology

Public Tech Companies Are Already Recovering From Brutal Stock Market Decline

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stock market Things didn’t look good this morning. When stock markets opened, Facebook was down 12.1 percent, Apple was down 10 percent, Google was down 6.5 percent, etc. But public tech companies are already recovering from this brutal drop, with Apple leading the way. Read More

August 25th 2015 apple, Facebook, Google, microsoft, Twitter

Don’t Be Apple

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apple-1984-ad-woman-running There is so much to admire about Apple. They make superb, beautiful products. Their amazing comeback story is unparalleled in corporate history. Steve Jobs has become something akin to a modern-day patron saint of the tech industry. Tim Cook is, rightly, enormously respected.
So why do I think they represent so much of what’s wrong with the tech world? Read More

August 22nd 2015 apple, Facebook, Google

How Coursera Cracked The Chinese Market

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image Most U.S. consumer Internet companies have a hard time breaking into China. Cultural differences and the Internet firewall are a huge barrier to entry. Even tech giants like Google, Facebook and Twitter have pulled out or found themselves on the wrong side of the Chinese firewall. So how did Coursera, a relatively young company, achieve this significant milestone? Read More

August 22nd 2015 Facebook, Google, Twitter