Oculus Rift Takes Center Stage at Comic-Con

No Comments »
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

While you can read about how your favorite characters solved a crisis or watch a movie about a doomsday scenario, there's still something to be said about going through the heart-stopping action for yourself. Thanks to virtual reality technology Oculus Rift, some San Diego Comic-Con attendees were able to do just that.

Oculus Rift made headlines when Facebook bought the parent company Oculus VR for $2 billion in March, to the dismay of several fans and developers. Not only does the technology submerse the user into the story through audio cues and vibrant visuals, its motion sensors allow for a 360-degree peek into the fictitious world. Despite usually being reserved for video games, several brands used the headset to give fans an experiential tour of their product.

X-Men Days of Future Past turned Oculus Rift into Cerebro, the famed device Professor X uses (along with his telepathic powers) to locate mutants. Attendees sat in Charles Xavier's wheelchair and used their mind power to navigate the convention floor to find shape-shifting mutant Mystique. The participants ran into other iconic X-Men characters along the way, including Wolverine and Nightcrawler.

Fox brought Oculus Rift to the Petco Interactive Zone right outside the main convention center, and allowed people to meet Ichabod Crane as a promotion for its series Sleepy Hollow. If all went well, the user's head was chopped off during the experience, and they were sent home in real life with a nice CGI photo of their head lying on the ground.

Warner Brothers used Oculus Rift to promote its upcoming movie, Into the Storm. In its scenario, the wearer was stuck in a storm drain during severe weather as debris flew at them and vehicles exploded nearby. Fans and vibrating seats helped make the experience even more convincing.

Pacific Rim's Oculus Rift experience let people pilot a jaeger, a 250-story fighting robot that has to be powered using the neural powers of two human pilots. (Don't ask: It makes sense in the Guillermo del Toro movie.) Brave users then had to fight a kaiju, a destructive reptilian creature that emerges from the center of the earth. (Again, don't ask.)






July 26th 2014 Facebook, Technology

LinkedIn Ads Can Be Tested and Targeted Like Never Before

No Comments »
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform.

Direct Sponsored Content allow an advertiser to test, tailor and target messages similar to how they do on Facebook. 

Until now, brands could only sponsor messages that they first posted to their LinkedIn pages as organic content, limiting the freedom to test messaging without broadcasting to all followers and visitors to the page.

"This is a big step for LinkedIn monetizing the feed," said James Borow, CEO of Shift, a marketing software firm and LinkedIn partner. "Organic content amplified only takes you so far, so it's opening up this inventory for true 'A/B testing' and sophisticate advertising."

LinkedIn's ad business is still small compared to other social media rivals with similar propositions like Facebook and Twitter, but as a network of 300 million professionals, it is attracting B-to-B marketers. Also, more packaged-goods brands are starting to see the attraction of the platform and its data around people and jobs, Borow said.

Last year, LinkedIn launched Sponsored Updates, a native ad that fits seamlessly into the site's experience, a format popularized by Facebook. However, on Facebook brands have had dark publishing capabilities—the ability to build different posts for different audiences and not necessarily show all of them on their business pages.

LinkedIn has been testing a similar system for months, and said today that more than a dozen companies, including Comcast Business and NewsCred are trying Direct Sponsored Content.

"Companies can make their content more relevant by sending personalized messages to specific audiences," LinkedIn said in a blog post today. "It gives them the ability to test and retest a variety of content in real-time until they get it right."

LinkedIn's ad revenue topped $100 million last quarter, growing 36 percent. The pace of growth was expected to slow when it announced second quarter results later this month, according to analysts.

However, the company has been strengthening relations with the ad world, brands and agencies. LinkedIn has built up its ad delivery tools with technology partners, who buy on the site through software, and there are more publishing options for partners to create media there and track how well their posts perform.

Mindshare managing director/senior partner Asli Hamamci works with a number of business-focused brands to buy ads on LinkedIn, and she said the Direct Sponsored Content would be a big draw.

"A lot of brands will jump to test the platform and make it part of their ongoing strategies," Hamamci said.






July 25th 2014 Facebook, Mobile, Technology, Twitter

Facebook’s Ad Machine Keeps Rolling; Key Q2 Metrics For Marketers

No Comments »
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

To no one’s surprise, Facebook again crushed Wall Street expectations during its quarterly financial call yesterday, reporting revenue of $2.9 billion during the quarter the ended in June. The great majority — 92% — of that revenue total came from Facebook’s advertising…



Please visit Marketing Land for the full article.

July 25th 2014 Facebook

Ad Prices at Facebook More Than Doubled Last Quarter

No Comments »
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Facebook News Feed is getting more expensive. The price of an ad on the social network more than doubled last quarter, Facebook said today after delivering second-quarter results that impressed Wall Street.

The stock reached all-time highs trading after hours, rising about 5 percent to nearly $75 a share. The big success came on ad sales that were up 67 percent year over year to $2.6 billion.

Facebook has been focused on fine-tuning its ad business with better targeting and creative tools for brands to improve the quality of the messages showing up in the News Feed, where 829 million people spend time every day. Today, Mark Zuckerberg said that the average user spends 40 minutes a day on Facebook.

The News Feed is becoming expensive territory as more users spend time on mobile devices where that’s the only advertising space. (no right-hand rail advertising on the small screen.)

The more than doubling of the cost of ad units was “driven by the shift toward mobile usage where people are shown fewer ads compared to desktop,” David Wehner, Facebook’s chief financial officer, told analysts in a call today following results.

Facebook showed 25 percent fewer ads last quarter, so the boom in revenue comes even as the number of ads decline.

Facebook has more than 1 billion mobile users and 62 percent of ad spending falls under that category—$1.66 billion last quarter.

Wehner said the company is comfortable with the mix a typical user sees of ads and friends’ content. Advertisers are finding more competition for the dwindling ad space, especially as Facebook limits the reach of their unpaid posts.

“We are seeing brands compete for people in the Facebook News Feed more than ever before,” said Jan Rezab, CEO of Socialbakers.

Also today, Facebook said that its Messenger app now has 200 million active users just like Instagram. The company said it would continue to go slow with expanding advertising on Instagram, and Zuckerberg compared Messenger’s maturity to Facebook’s in 2006 and 2007, signaling advertising opportunities there were still a ways off.

Its WhatsApp acquisition from earlier this year still has not closed, and Facebook did not address what marketing potential could arise from the new addition of that popular messaging app.






July 24th 2014 Facebook, Mobile, Technology

Facebook Share Price Hits All-Time High Of $75 After Hours Thanks To Strong Q2 Numbers

No Comments »
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

fb-earnings Facebook’s stock infamously took a nosedive in the months following its public debut in 2012 after analysts wondered if the social network was too overhyped in its IPO and employee share lockups expired. But those days now seem a distant memory. On the back of a strong Q2 report, Facebook stock is at an all-time high in after-hours trading. It’s been creeping up for the last hour… Read More

July 24th 2014 Facebook

Facebook’s Q2 Ad Revenue Was Nearly $2.7 Billion

No Comments »
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Facebook's advertising revenue increased 67 percent year-over-year in the second quarter, totaling $2.68 billion. That figure is up some $410 million compared to the social giant's Q1 earnings, though its year-over-year jump for that quarter represented a higher growth rate of 82 percent.

For Q2 2014, mobile ads accounted for 62 percent of total ad revenue and increased roughly 41 percent compared to the same period of 2013. 

Overall revenues for Q2 totaled $2.91 billion, a 61 percent year-over-year spike.

"We had a good second quarter," CEO Mark Zuckerberg said in a statement. "Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world."

Other key stats from its earnings report:

  • Daily active users averaged 829 million in the month of June, a lift of 19 percent year-over-year;
  • Mobile daily active users averaged 654 million, up 39 percent year-over-year;
  • Total monthly active users were 1.32 billion, an increase of 14 percent year-over-year;
  • Mobile monthly active users hit 1.07 billion, which marked a 31 percent year-over-year jump;
  • Mobile daily active users averaged 654 million for June , a jump of 39 percent spike year-over-year.


July 24th 2014 Facebook, Technology

Facebook Sets Revenue Per User Records Around The World In Q2

No Comments »
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Screen Shot 2014-07-23 at 1.23.51 PM Facebook just turned in a very strong quarter, with its revenue and earnings per share both beating analyst expectations. The company reported sequential-quarter user figures that were soft, but Facebook’s stock is now in the green after-hours. Driving its strong financial performance in the period was high average revenue per user, or ARPU. Facebook set records around the world for how… Read More

July 24th 2014 Facebook

Facebook Beats In Q2 With $2.91 Billion In Revenue, 62% Of Ad Revenue From Mobile, 1.32B Users

No Comments »
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

facebook-earnings Facebook’s earnings beat projections for the 8th quarter straight with $2.91B in revenue and $0.42EPS in Q2 2014. The service is growing about twice as fast on mobile compared to its services as a whole. Facebook now has 1.07 billion mobile monthly users, and 654 million daily mobile users. That helped it bring in 62% of its ad revenue from mobile. In total, Facebook now has 1.32… Read More

July 24th 2014 Facebook, Mobile

530 Fatties Facebook Page Embarrasses Overweight Teen

No Comments »
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

A Facebook page called 530 Fatties was created to shame overweight people from the 530 Northern California area code. The pictures of the people posted on the page appeared to have been taken without their knowledge. The creator of the page is still unknown.

One of the victims Jessi Lynn Howell, 18, is speaking out. “It’s really hurtful and it’s really embarrassing,” she said. Pictures of the overweight people also came with captions that mock them about their weight.

Howell thinks that the person taking the snapshots and posting them on 530 Fatties must be from the area. “I know it’s probably someone from around here and whoever it is they need to stop because that’s ridiculous,” Howell said.

According to Howell, the picture that was posted of her was taken back in October when she was about 50 pounds heavier than she is today. She said that she struggled with medical problems and that caused her to be overweight. Today, she is taking medication, which is helping her lose weight.

“I feel so much better like the way I get dressed, the way my clothes fit,” she said.

Most of the photos that were posted on the website reportedly came from Sutter and Yuba counties. A study from UCLA that linked lower income and education levels with obesity showed that the two counties were above the statewide average of 22 percent, with Sutter’s obesity rate at 28 percent and Yuba’s at 30 percent.

On Monday, 530 Fatties was taken down. CBS1 13 tried to investigate who was behind the Facebook page and the posts. Upon calling the number on the page, they found out that it was already disconnected.

Howell said that she won’t let this cyber bullying get her down. “I’m not where I want to be, but I’ll get there, I’ll get there,” she said.

Image via NDN

July 23rd 2014 Facebook

Pinterest Hires the Man Behind Axe Marketing at Unilever

No Comments »
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Pinterest has a new advocate, David Rubin, who was a vp at Unilever in charge of marketing hair care products. At Pinterest, he's the new head of brand, working with users and businesses to encourage more activity on the platform.

Rubin is known for developing digital and social campaigns for brands like Axe at Unilever, where he had worked since 1999.

"He will lead Pinterest's global brand marketing, helping define the company’s brand strategy, identify key audiences and manage its marketing initiatives," Pinterest said today.

The social sharing site has been filling its ranks with agency and brand veterans as it looks to build its marketing business. In April, Lisa Manowitz was hired from Twitter to lead its regional sales office in New York. She is head of partnerships on the East Coast.

"They seem to be stacking the deck with client and agency folks," one marketing insider said.

Pinterest is starting to sell promoted pins—paid posts that users see when they search the site for a wide range of categories from food to home décor.

The site also recently built better measurement tools for brands to track how well unpaid posts perform.

It's all part of Pinterest's broader strategy to lure more marketers and compete against social rivals like Facebook and search giant Google.






July 23rd 2014 Facebook, Google, Technology, Twitter