13 TechCrunch Stories You Don’t Want To Miss This Week

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weekly roundup USE TechCrunch had some big internal news this week, as we said goodbye to co-editor Alexia Tsotsis and Conference Program Chair Susan Hobbs. Read More

May 23rd 2015 Facebook

Google Ad Chief: “How Many Of Facebook’s Video Views Are Engaged?”

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Google’s Sridhar Ramaswamy questions the value of Facebook video give the social network’s three-second standard for a view.

The post Google Ad Chief: “How Many Of Facebook’s Video Views Are Engaged?” appeared first on Marketing Land.



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May 22nd 2015 Facebook, Google

Facebook Messenger Will Now Give Context to That Random Person Messaging You

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Facebook has long allowed people to message you even if you’re not friends with them. Oftentimes, those messages wind up in that “Other” inbox inside Messenger. You don’t know what I’m talking about? That’s ok, plenty of Facebook users probably have no idea that they have a whole other inbox full of messages from random stranger, spammers, and more.

Anyway, it appears that Facebook is looking to be more of an all-encompassing messaging service – not just one for you and your buddies. With an update that’s rolling out on iOS and Android today, Facebook will provide some context for those random people messaging you inside Messenger.

According to TechCrunch, Facebook will unearth publicly available information about the person messaging you and place it at the top of the message. It’ll display the person’s name, photo, location, and job – as long as they’ve made that information public.

The new feature isn’t going to trample on privacy controls and show info users have set to private.

The new feature won’t just pull up this type of info on strangers – it’ll do so with anyone you’ve yet to communicate with on the platform. Even if they’re your friend. Because, let’s face it, you sometimes forgot who the hell you’re friend with on Facebook.

This isn’t the first time Facebook has given users a sort of Caller ID, or in this case Messenger ID. Last month, Facebook unveiled its Hello app for Android, a caller ID app that also displays a caller’s publicly available Facebook info. The app also makes it easy to block people, based on said info or lack thereof.

I guess it never hurts to know a little bit about the person who’s spamming you on Facebook.

Image via Marco Paköeningrat, Flickr Creative Commons

May 22nd 2015 Facebook, Social Media

Google Search Results Have a Whole New Look Now That Tweets Have Arrived

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The Google-Twitter partnership is now live, with tweets showing up in mobile search results today. The rivals have gotten closer in recent months as Twitter looks for a bigger audience to share all its content—and ads—and Google looks for more ties to social media.

Searches for popular topics now return Google's typical results and a side-scrolling stream of related tweets.

"If you're interested in hearing more from Taylor Swift, a quick search on Google will pull up her most recent Tweets," Twitter said in its announcement. "Or, if you're a TV buff, a search for #MadMen will bring up the most relevant news and Tweets about Sunday's series finale."

 

The new look is only on mobile for now but is expected to launch on desktops, too. Also, Twitter is not serving Promoted Tweets when its content appears on Google, but that's a possibility.

In February, Twitter started delivering ads to third-party websites and apps in a move that gave it access to a lot more viewers.(Twitter currently has slightly more than 300 million users, while Facebook has almost 1.4 billion.)

Twitter says its messages are seen 185 billion times a quarter outside its own app and website. 

With the new content sharing deal and a new advertising partnership, Google and Twitter are teamed up against an increasingly powerful Facebook. Twitter recently opened its ad inventory to brands that buy through Google's exchange. The partnership gives advertisers a way to use the search giant's technology for more effective—and more relevant—marketing on Twitter.

 






Belgian Watchdog Blasts Facebook For Treating User Data “With Contempt”

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Regulator says it will take legal action unless Facebook gives people opt-in options for tracking. Facebook says it complies with EU regulations.

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May 16th 2015 Facebook

Zuckerberg To SMBs: Facebook Pages Are Still The Best Way To Reach Consumers

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Despite reduced organic reach, he says, Facebook Pages remain the strongest platform for distribution and are increasingly serving as landing zones for mobile users.

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May 15th 2015 Facebook

The New York Times And Its Faustian Pact With Facebook

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old newspaper Quality news content providers are between a rock and a hard place, the second worst decision they could ever make is to give their content for free for Facebook to host, but probably the very worst one is not to. Read More

May 15th 2015 Facebook

Facebook Brings The New York Times, BuzzFeed And Others On Board With “Instant Articles”

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Publishers will post content directly to the Facebook platform and keep 100% of revenue from ads they sell against the stories.

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May 13th 2015 Facebook

Report: Facebook Engagement Surges Year Over Year For Top Brands

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Total engagement for Interbrand 100 company Pages is up 43% year over year, according to Simply Measured. User sharing of photos and videos is driving the trend.

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May 13th 2015 Facebook

How to Kill an Affiliate Partnership with Just One Facebook Link

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So, I was booking a trip to my hometown of Toronto to surprise my 100-year-old mother with a visit on Mother’s Day. (If you’ve followed me on Facebook for any amount of time, you’ll know that this effort goes beyond the beyond.)

I’d chosen a hotel that I’ve stayed at often over the years. As the best pricing is most often available by contacting them directly, that’s what I did, BUT while I was on the phone with the hotel I’d, I was checking Hotels.com for their pricing and discovered that their price was $9 a night cheaper which amounts to more than $10 per night when you factor in taxes.

After going back and forth with the hotel manager – who refused to honor the Hotels.com pricing – I booked online through Hotels.com.

After the runaround, I thought I’d let my Facebook friends know about the tack I’d taken to save over $100.

Being a good affiliate marketer, I grabbed my Hotels.com affiliate link from CJ, then went to Bit.ly to have it shortened.

Right after posting, I returned to the CJ site noticed the following Hotels.com affiliate marketing restrictions posted very clearly just below the ‘Get Code’ area:

Restrictions:

  • We do not pay commission on packages, flights or any other line of business except completed hotel stays.
  • Affiliates are not allowed to promote Hotels.com via Twitter, Facebook or Facebook Advertising without written approval.
  • Toolbars, browser applications and/or extensions are not permitted. Publishers wishing to utilize such tools will be evaluated on a case by case basis by Hotels.com.

YIKES!!!

You can bet that I deleted that Facebook post immediately and fervently hoped no one was the wiser. :-)

I know the rules and restrictions imposed by those advertisers that I promote most frequently, and most allow me to post direct links on my Facebook account.

But because I don’t promote Hotels.com very often, I just assumed the same was true for their program.

As always… ASSUME… Makes an ‘ass’ out of ‘u’ and ‘me’… mostly me.

Don’t shoot yourself in the foot.

ALWAYS check your affiliate program restrictions so as NOT to restrict your affiliations.

Comments, questions or suggestions? Please leave a comment below!

Cheers,

sig-ros


May 12th 2015 affiliate marketing, Facebook