When Fake News is Real News and Real News is Fake News

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All of this talk about fake news is starting to take root into the mainstream news bubble as if it were true, which it isn’t in any discernible or meaningful way. We are already seeing social media and left leaning groups circling the wagons to make the fake news about fake news turn into censorship of real news that they politically disagree with.

After all, it’s tempting for the left to want to shut up the right because they correctly see in Trump’s victory that the right can now effectively bypass the left’s long-term news filter and take their political arguments directly to their base and to voters in general.

Facebook, Google, Reddit, Twitter and the mainstream media had better be very correct when censoring so-called “fake news” or they will risk a huge backlash from the conservative majority in this country. That means that censoring obvious fake news that can be proven might be okay with most people (not me), but censoring news about pay to play deals in the Clinton Foundation or disagreement on the existence and causes of global warming or quietly deleting social posts that discuss things the liberal media doesn’t think are true is simply not acceptable.

The big internet media companies and the mainstream press should realize that if only one side of the political spectrum is censored then just maybe new laws are needed to stop them from doing this.

Wikileaks has proven as real news that CNN, NBC, NYT and many others were colluding with the Democrats in order to help them get elected. That was fake news that was proven to be real news. Yet, they hardly covered it, so that unless a CNN viewer saw it on social media or a conservative news outlet they would probably rightly think it was fake news.

If you only watched CNN or a few other left leaning news sources you would probably think it was real news that Breitbart News is a racist white nationalist news site. That’s actually fake news, totally disproven by the lack of evidence presented by it’s mainstream news libelists and even some honorable liberals.

Even Fox News now says its is the policy of their network that global warming is real and is caused by humans. There are thousands of scientists who disagree with this mainstream consensus, none of Al Gore’s scientific predictions have came true and it’s a fact that data has been adjusted on multiple occasions to fit the narrative of warming and the majority of American’s think it is a non-issue.

Will opposing man caused global warming be considered fake news by the social media giants and the mainstream news organizations? If you look at the lefts censorship patterns it certainly will.

For instance, the LA Times banned disagreement with this “settled science”. If media leaves no room for disagreement on a scientific argument is it no longer science and instead simply faith? If the warmests are eventually shown to be wrong does their real news then become fake news?

In other words, there is often less than 100% chance that your real news might be my fake news and visa-versa. All I’m saying is be careful big social and big media, because in general… censorship is usually not a good idea.

Donald Trump suggested the idea that millions voted illegally for Clinton and he was chided by the media as a pusher of fake news. How do they know that? Well, they just do… no evidence is needed to say with 100% certainty that millions didn’t vote illegally. Maybe they are right, but what if they aren’t?

The media acts as if this is totally outlandish and so-called fake news while ignoring the evidence that says it could be true. Project Veritas released several hidden 60 Minutes style undercover videos that show that Democrat operatives are encouraging and aiding in illegal voting.

The State of California is run by liberal Democrats who have given every illegal resident a drivers license and allows registration at their DMV and does not allow asking anybody who votes for ID or about their legal status. Why wouldn’t conservatives like Trump believe that there are millions of illegal voters in California who likely voted for Clinton?

These reasons are why 60% of Republicands believe that there are substantial numbers of illegal immigrants voting and therefore canceling out their legal votes.

There are in fact studies and surveys that show that illegal immigrants do vote and possibly as many as 3 million. True or not, who knows, but it certainly shouldn’t be considered fake news since there is at least some evidence to support the accusation. Fake news should not be a political opinion or simply an opinion of the majority.

Unless it’s calling a dog a cat, then publications should let the people debate it, share it on social and practice their First Amendment right to make their case.

The post When Fake News is Real News and Real News is Fake News appeared first on WebProNews.

December 7th 2016 Facebook, Google, Twitter

5 Reasons Adding a Number to Your Blog Post Titles Increases Page Views

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You should add a number to at least half of your blog posts according to a successful small business marketing blogger. What he really means is that list formatted posts, such as 4 Best Ways to Make Money Blogging, 10 Incredible Gmail Tricks and Tips or 4 Best Ways to Make Money Blogging… are extremely effective in driving social sharing which also leads to linking which is great for search ranking.

“Over the past three years, I’ve crafted titles for over 5,000 blog posts and have received over 58 million unique visitors to date,” said Brandon Gaille in a guest post on Google’s Inside AdSense blog. “With that many titles and that much traffic, it’s allowed me to identify what types of titles get the most traffic.”

Gaille has been on a tear over the past 3 years, founding business advice site BrandonGaille.com which now has over 2 million monthly visitors. Galille has since parlayed that success into offering a course called The Blog Millionaire for others to learn how to make millions too. “The overwhelming success of his blog system led Brandon to create an online course to guide bloggers and businesses down the same proven path of success that his clients pay him up to $100,000/year for,” said Galille on LinkedIn. There is currently a waiting list to join the course!

5 Reasons Adding a Number to Your Article Titles Increase Traffic

1. Placing a Number Gives Users What They Are Used To!

Call it the BuzzFeed effect, but lists drive traffic and a number in the title signifies a list. It’s really that simple.

“Titles that begin with numbers are proving to drive traffic,” says Gaille. “This is largely due to the increased consumption of users reading list posts more than any other type of blog post. A list post typically has anywhere from seven to forty key points, which are listed out numerically.”

2. List Posts Are Shared the Most on Social

People love to share List Posts on social media like Facebook and sharing can supercharge your traffic. Why not play into the social media game and give them what they want, short, easy to digest sharable content.

3. Odd Numbers in Titles Are 20% More Effective

“Although no one has figured out exactly why this happens, the odd numbered titles get more clicks than the even numbered titles,” said Gaille.

I think it’s probably because it sounds more legit, not made up. For instance, if somebody posts the 10 best ways to drive traffic, people will inherently think that the writer thought of 10 points and stopped thinking. However, if it was the 7 best, it sounds as if these are actually what the author thinks are truly best.

4. People Love to Link to Lists Which Makes for Great SEO

Search engine optimization is driven by links and what better way to get links than to get your content shared on social. So part of your SEO strategy should be to write content that people want to link to and then not only will they link in their own blogs but they will also get the word out by sharing your posts on Twitter, Reddit, Facebook and many other places.

5. Gaining a List Site Reputation Will Cause Repeat Traffic

Just like Brandon Gaille has discovered, writing lots of list style posts and including a number in the title gives you traction as a place people want to go. People like simple straight forward easy to read advice and that’s what Gaille delivers. Those who are looking for something to share on social or for inspiration on an article (like this one) find list sites a great destination source.

The post 5 Reasons Adding a Number to Your Blog Post Titles Increases Page Views appeared first on WebProNews.

December 6th 2016 Facebook, Google, Marketing, Search, SEO

Reports of a Facebook fake news detector are apparently a plugin

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fb-arbiter-of-truth Update: The feature appears to be an implementation of the Chrome plugin B.S. Detector, which some users took as a test by Facebook itself. We’ll continue to investigate but for now it looks like this is not a Facebook feature. Yes, the irony is rich. 
Facebook is showing red warning labels above fake news links in the News Feed for some users in what appears to be a limited test. Read More

December 2nd 2016 Facebook

Facebook’s Creative Hub Helps Businesses Make Effective Ads

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Facebook has launched Creative Hub, a platform for its mobile advertisers to learn, create and share ad media. Creative Hub is billed as “a new way to create mockups for ads, share them with anyone and experience your work as though it’s live.”

Creative Hub is already getting rave reviews from advertisers and agencies. “I am in no way exaggerating when I say that when I first used it, I sent an internal email to the whole department declaring (and I quote) ‘it is sick… IT WILL CHANGE OUR LIVES’,” exclaimed Ben Shaw, Head of BBH Live at BBH London.

“We designed Creative Hub to be a faster, easier way to produce ideas that capture attention and delight people where they’re spending their time—on mobile,” noted the Facebook ad team in a recent blog post. “Today, the Creative Hub is available to the entire global advertising and marketing community.”

Facebook has been testing Creative Hub since June with selected ad agencies and is just now making it available for all advertisers. They have since added a new Inspiration Gallery showcasing examples of inspiring mobile creative across Facebook and Instagram.

“We developed Creative Hub in response to the needs we heard from the creative community, who told us they needed a tool to help them experiment with content creation on Facebook and Instagram—including trying new formats, previewing ideas on mobile screens, collaborating internally and sharing mock-ups with stakeholders,” noted Facebook.

With Facebook Creative Hub advertisers can be inspired by a gallery of creatives from various brands and agencies in all available formats including 360 video, carousel, canvas and video. You can even mock up your own ideas within the various ad formats and save your work to view later, or even share and collaborate on your creative work with your team.

Once you have mock-ups, you can preview your ad as though it’s live in a mobile feed, and you can also see how it might look on Facebook News Feed or Instagram feed, according to Facebook. The Hub will provide you with a URL of your work to share with staff and clients as well.

The post Facebook’s Creative Hub Helps Businesses Make Effective Ads appeared first on WebProNews.

December 2nd 2016 Facebook, Mobile

Facebook adds gaming inside Messenger, News Feed

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Facebook adds video games to the list of things that people can do without needing to leave Facebook.



Please visit Marketing Land for the full article.

November 30th 2016 Facebook

The trouble with truth

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Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question.



Please visit Marketing Land for the full article.

November 26th 2016 Facebook, Google

The trouble with truth

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Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question.

The post The trouble with truth appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

November 24th 2016 Facebook

Stanford Study: Teens Clueless On Distinguishing Sponsored Content

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A Stanford Study of 7,804 students from middle school through college illustrated that young people are clueless in knowing what is actual news versus sponsored content. This study comes on the heels of fake news hysteria that Facebook and other social media sites possibly impacted the presidential election. Facebook CEO Mark Zuckerberg has said that this is crazy considering that there was so-called fake news about both candidates.

According to the Wall Street Journal, who first reported on the study, 82% of middle-schoolers couldn’t distinguish between an ad labeled “sponsored content” and a real news story on a website. The study indicates that most students didn’t look at the source of a news story, but were more motivated based on the actual content of the headline link or the associated image.

The study noted that after showing high school students images of deformed daisies on a photo-sharing site, 40% of them believed that was strong evidence of contamination from the Japan Fukushima Daiichi nuclear plant disaster, even though no source or location was provided.

I see that the Wall Street Journal and others reporting on this study link it directly to the “fake news” controversy, which literally has nothing to do with this research. They were looking at sponsored content and sponsored news links from automated ad serving firms like Taboola and Adblade, not individuals posting misleading news on social media.

Some people, even Harvard professors, can’t remove their own political biases when interpreting research.

The post Stanford Study: Teens Clueless On Distinguishing Sponsored Content appeared first on WebProNews.

November 23rd 2016 Facebook, News, Social Media

Instagram Debuts Disappearing Live Video and Messages

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Instagram is finally launching its own form of live video, but with a twist. 

Today, the Facebook-owned app announced it's begun rolling out live video for Instagram Stories. However, unlike on other platforms like Facebook and Periscope, once a livestream ends, the video disappears forever.

The feature—which begins rolling out today and will become available globally over the next few weeks—will let users share live video for up to an hour. Users can also notify friends that they're going live while also opting to turn comments on or off.

"Live video on Instagram Stories helps you connect with your friends and followers right now," according to a blog post announcing the update. "When you're done, your live story disappears from the app so you can feel more comfortable sharing anything, anytime."

To "go live," users can swipe right from their feed to open the camera before tapping the "Start Live Video" button. Users will also be able to see who else is livestreaming at any given time in the Explore section of the app by tapping the "Top Live" button.

Along with adding live video, Instagram is also adding disappearing photo and video messages on the platform with direct messages to friends and groups.

In yet another steal from Snapchat, the app says the update will help users share in a "spontaneous, pressure-free way." Since it updated its direct message feature last year, Instagram said the number of people using them each month has grown from 80 million to 300 million.

"You can choose a group or create one in just a few taps—and you can also send to individual friends at the same time," Instagram wrote in a blog post. "Send anything you want, from inside jokes to your worst selfies. Unlike other messages in Direct, these photos and videos disappear from your friends' inboxes after they have seen them. And you'll see if they replayed it or took a screenshot."

Disappearing photos and videos begin rolling out today.

November 22nd 2016 Facebook, Mobile, Technology

Instagram Launches Disappearing Live Videos and Snapchat Style Messaging

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Instagram announced two new features today, live disappearing video on Instagram Stories and a new Snapchat competitor, disappearing photos and videos in Instagram Direct.

The disappearing messages should concern Snapchat because of the huge half billion strong user base of Instagram and the fact that Instagram is owned by Facebook which has nearly 3 billion active users. If these disappearing videos and images become popular on Instagram, why not add the features to Facebook or Facebook Messenger too?

Both features will be rolling out globally on iOS and Android over the next few weeks.

Live Video on Instagram Stories

Instagram is hoping that the disappearing aspect of their new live video feature will encourage posts that are more natural and spontaneous.

Just like with Facebook Live, you can go live instantly from the app and your friends will see notifications that you are live. You and your friends will be able to converse and post comments and you can stay on-air for up to an hour.

Although there won’t be an archive of your live videos, platform wide there will be some chosen to appear in Explore so that Instagram users can be inspired by others.

screen-shot-2016-11-21-at-11-22-17-am

Instagram’s Snapchat Competitor

With this new feature Instagram users can send disappearing photos and videos to friends and groups, just like Snapchat. Again, the disappearing aspect is designed to encourage use of the feature between friends without the worry of making a perfect post. As with Snapchat you will see when someone saw your post of took a screenshot.

You can add typical embellishments that are currently available in the Instagram app such as drawing on the picture, but no Snapchat style filters have been announced so far.

The post Instagram Launches Disappearing Live Videos and Snapchat Style Messaging appeared first on WebProNews.

November 22nd 2016 Facebook, Social Media