Facebook To Users: iOS 8 Update Hasn’t Changed How We Use Your Location Data

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Facebook and privacy have had a dicey relationship over the years; the issues and worries have been well documented. So with today’s Apple iOS 8 update, the social network is trying to inoculate itself against possible backlash regarding changes to location settings in its iPhone app….



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September 18th 2014 Facebook

A Glimpse Into Marketers’ Social Media Strategies

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Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales. But while 97 percent of those surveyed said they use some form of social media marketing, only 37 percent reported being able to measure ROI—and this problem extends to even the largest marketers, 78 percent of whom said they struggle with this measurement.

Infographic: Carlos Monteiro






6 of the Top 10 Brand Posts on Facebook Are About Sports

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While Facebook’s controversial algorithm changes late last year have given marketers migraines, a few heavy hitters have powered through and scored huge numbers.

Social vendor Shareablee reeled in stats for the top 10 branded Facebook posts in terms of total actions—the combined number of likes, comments and shares—so far for 2014. Sports-driven efforts make up more than half the list, with four of those revolving around one mega event: the FIFA World Cup.

The Super Bowl also ranked high, thanks to Anheuser-Busch’s endearing “Puppy Love” Clydesdale spot. But more than anything, the chart reveals that Facebook has become a TV-events-driven marketing vehicle to rival Twitter.






September 16th 2014 Facebook, Marketing, Social Media, Technology, video

Do Anonymous Apps Enable Cyberbullying?

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Do apps like Whisper, Secret and Ask.fm, which let their users mask their identity, give voice to cyberbullying and other bad behavior? Mike Dreiblatt, president of the activist group Stand Up to Bullying and co-author of How to Stop Bullying and Social Aggression, says that such apps tend to bring out the worst in young people, and has some advice for the apps as well as parents.

Mike Dreiblatt is president of the activist group Stand Up to Bullying and co-author of How to Stop Bullying and Social Aggression.

How pervasive is cyberbullying?
Twenty-five percent of students surveyed by the Cyberbullying Research Center said that they were cyberbullied at some point in their life; 87 percent of young people have reported seeing cyberbullying in their lifetime.

What's your opinion of anonymous apps? Do they facilitate bullying?
My work with students indicates that anonymous apps tend to bring out the worst in people. For some students, their middle school and high school years are a time of very strong emotions. Some students use anonymous apps to strike at someone virtually that they can’t strike at in real life. Sometimes, teenagers lash out anonymously because they think the other person started it. Some cyberbullying is inadvertent. They think they’ve made a joke. They think it’s funny, and friends egg them on. Later they can’t believe what they said.

What precautions should parents take to safeguard kids online?
Before your child even has a cellphone, talk to them—when they’re 3-, 4-, 5-years-old—about what we do online. Like you’d prepare them for crossing the street, prepare them for the digital highway. Discuss Internet and cellphone etiquette. Post rules next to the computer, which should be in a common area, such as the living room. Talk to your child about cyberbullying and its various incarnations. Teach children never to meet an online friend offline unless you are with them. Teach them what information they can share with others online and what they can’t, such as telephone numbers, addresses, their full name and school. Remind children that they should not send any information that they don’t want the general public to see. Use parental control software on all electronic devices.

What should you do if your kids are bullied?
Tell them not every cyberbully needs a response. If they receive a message or picture [that’s inappropriate], try to ignore it. Sometimes, bullies are just trying to get a rise. If it persists, try to get documentation. Try to get screenshots, especially if it’s something like Snapchat [where communications quickly vanish]. If it gets to the point where it’s really hurtful or sexual, or goes on a long time, parents should tell kids that they need to put their devices down. Just don’t look. Don’t check. Getting school personnel involved may be useful if the cyberbullying happens at school or is having an impact on the student’s ability to learn.

What if your kid is the bully?
Kids try on different personalities. A child might try out cyberbullying behavior. You need to tell them, “That’s not how we act in this family, and we mean it.” You almost have to have a family intervention. Tell them, “We’re going to monitor you,” and add software so you can do it. It’s important that this is not just yelling at a child, but talking to them and following up.

Secret just instituted new measures to combat bullying. What should app makers do to ensure kids' safety?
At times it feels like it is taking too long, but anonymous apps are getting better at following common sense policies and procedures that limit bullying and ensure kids’ safety. That said, anonymous apps still have a long way to go.

Could controversies over bullying scare off investors and advertisers?
Unfortunately, unless there is a long and sustained public outcry, I think investors and advertisers will participate in anonymous apps if they think it is financially advantageous.






September 16th 2014 Facebook, Mobile, Technology, Twitter

Tumblr’s Top Draw as a Marketing Platform Is Its Wealthier User Base

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Sure Tumblr has an artsy, hipster appeal, but its users are far from starving. In fact, and perhaps surprisingly, it caters to the wealthiest social media set of any of its rivals, according to recent data.

If Facebook is the blue-collar everyman network, Tumblr is more of a luxury destination. Niche yes, but lucrative for retailers. The high-end crowd is one of its top draws as a marketing platform.

The median household income of Tumblr’s users is $80,075, ahead of Twitter, Pinterest and Facebook ($79,562, $78,967 and $70,124, respectively), according to data provided by Tumblr. (Meanwhile, LinkedIn claims its users achieve an average household yearly income of $83,000.)

The relative wealth of Tumblr users has translated into dollars for retailers who attract traffic from the site. An Adobe report said that a retail referral from a Tumblr link is more valuable than a referral from Facebook, Twitter and Pinterest.

“Tumblr is small but mighty and offers retailers a visually stimulating environment,” said Tamara Gaffney, Adobe Digital Index’s principal analyst. “The fact that it produces the highest revenue per visit from mobile devices is likely due to its user base, which is skewed to young, trendy and well-educated urbanites with a greater affinity for online purchases and the disposable income to spend more.” 

The average revenue per visit generated by a Tumblr referral to a retail site is $2.57 on tablets and 67 cents on smartphones, according to the latest Adobe Mobile Benchmark report.

The next valuable mobile social media referral comes from Facebook, where a visit is worth $1.55 on tablets and 42 cents on smartphones. Twitter is No. 3 and Pinterest is No. 4, per Adobe.

Tumblr’s impact on sales is one of its selling points to marketers, as is its high-end user base, which is relatively small when compared to the 1.3 billion on Facebook and 271 million on Twitter. Tumblr has about 14 million registered users in the U.S., reports eMarketer, which represents only a fraction of traffic to its site because not all visitors are logged in.

A brand report compiled by Tumblr in August shed some light on how its users make purchasing decisions from their dashboards, which are the hubs that display all their Tumblr content.

More than half of Tumblr users purchased something found on their dashboards, the report said, and 90 percent “have been inspired to buy something.”

They also tend to come back.

“Not only do our users have the greatest spending power, but they also spend the most time on our platform,” said Lee Brown, Tumblr’s global head of brand partnerships. “They are both engaged and active, taking that next crucial step to buy what they discover on Tumblr (and then post about it).

“The customer journey begins on Tumblr with prepurchase aspiration and ends on Tumblr for postpurchase celebration, making Tumblr the ultimate destination for shopping,” Brown said.






September 15th 2014 adobe, Facebook, Marketing, Social Media, Technology

Feds Tried to Fine Yahoo $250,000 Per Day for Not Complying With U.S. Surveillance

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Yahoo has won a seven-year legal battle to declassify documents about how U.S. intelligence officials pressured the tech giant, under threats of huge fines, to hand over user data.

The court victory gives Yahoo the right to release 1,500 pages of once-secret documents sealed by the U.S. Foreign Intelligence Surveillance Court, which reportedly collected data about a small number of Yahoo users. The documents are available on the Office of the Director of National Intelligence website.

The exact nature of the collected data has not been revealed, and Yahoo was ultimately unsuccessful in keeping its user information from the NSA's data-collection initiative, Prism. Some of the documents that have now been made public are still redacted to exclude details.

However, the San Jose Mercury News reported that the documents asked Yahoo to assist in providing certain types of data while they were being transmitted and assist in the surveillance of U.S. citizens while such folks were abroad.

In a blog post, Yahoo’s general counsel Ron Bell disclosed that the company was threatened with a quarter-million-dollar-a-day fine unless it turned over the information.

“Despite the declassification and release, portions of the documents remain sealed and classified to this day, unknown even to our team,” wrote Bell in his post, who added that the unsealing of the documents is “extremely rare.”

Yahoo began challenging the previously undisclosed court ruling in 2007, and this partial victory is seen as a small step to reveal the extent of secret government data collection in its Prism program, which used to intercept Internet data to fight the war on terrorism.

Former National Security Agency contractor Edward Snowden blew the whistle on the extent of the NSA’s data collection program last year. Prism also extended to Apple, Microsoft, Google and Facebook. These secret documents now show that Yahoo was the only company to fight the court order from the outset.

Yahoo’s Bell said the company will continue to challenge federal laws “we consider unlawful, unclear or overbroad.”






September 13th 2014 Facebook, Google, Technology, yahoo

If You Block an Ad, Facebook Now Wants to Know Why

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Facebook wants to know why users decide to block certain sponsored posts in an effort to serve more relevant ads in the News Feed. The social network has always let users hide unwanted ads, but now the site will ask a series of questions about why.

When users click on a sponsored post to block it, they're asked, "Why don't you want to see this?" Was it because you found it irrelevant, offensive, annoying? Facebook says responses from relatively few people will increase the relevance of ads for all users.

"When testing this update, we looked at when people told us that ads were offensive or inappropriate and stopped showing those ads. As a result, we saw a significant decrease in the number of ads people reported as offensive or inappropriate," the company said in a blog post today that announced the new ad tool. "This means we were able to take signals from a small number of people on a small number of particularly bad ads to improve the ads everyone sees on Facebook."

Facebook said ad monitoring won't impact most advertisers or the performance of their campaigns.

Also, Facebook has been testing another new feature—vanishing posts. This week, some iPhone Facebook app users started trying out expiration dates on posts so the statuses automatically delete—removed from the permanent digital record.

The Next Web was the first to see images of the vanishing posts. It reports that users are asked if they want their posts to expire within minutes or within a week. The expiring posts appear to be a response to changing social media use, especially among young people who no longer want a lasting record of all their digital activities.






September 12th 2014 Facebook, Mobile, Technology

Budweiser Lets You Buy Beer for Your Facebook Friends

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Brands have been testing social commerce for quite some time, despite the fact that initiatives have been notoriously slow to catch on. Now, Budweiser is getting into the game with the launch of two programs called Bud Light Birthday and Buds for Buds today.

The Anheuser Busch-owned brand and agency AKQA are rolling out the pilot programs in Denver and Chicago that will soon be launched nationally.

Bud Light Birthday lets Facebook users dole out free vouchers for Budweiser or Bud Light to of-age consumers on their birthdays. Buds for Buds is aimed at celebrating other types of special occasions and uses credit card information to let consumers buy a voucher priced at $4.50-$6. To send the gifts, Facebook users fill out an online form with their friend’s information.

After a gift is sent, recipients can click through on posts to a link to redeem the offer. Showing a mobile device with the link pulled up (along with an ID) at bars' point-of-sale will get drinkers a gratis Budweiser or Bud Light.

Bud Light’s Facebook campaign is an interesting departure from the number of brands experimenting with commerce on Twitter.

Yesterday, Twitter rolled out a universal 'Buy' button that marketers can employ to drive sales from tweets. Starbucks and Coca-Cola have also tried Twitter gifting with programs that let users send others small gifts.

But for Bud Light, Facebook has a significantly bigger audience. The brand has roughly 106,000 followers on Twitter compared to more than seven million on Facebook. Per Bud Light, its "Puppy Love" Super Bowl ad was the most shared ad on Facebook, churning out 1.3 million shares.






September 10th 2014 Facebook, Technology

Innovative Sports and Entertainment Apps Are a Challenge for Event Marketers

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We are in the midst of a transformational shift in how fans consume and attend live events. Innovations that provide better interactive experiences outside of venues are clearly outpacing those that enhance the in-venue watching.

Illustration: Shaw Nielsen

If you need evidence, simply look at the apps being promoted by the major sports leagues. Watch live from your mobile device, get real-time stats for your fantasy fix, watch breaking video highlights from around the league. Good stuff for sure—but I’d argue these new platforms, innovating for the “couch” experience, might not benefit the long-term health of the live-event business.

One obvious consequence, which we’re already seeing, is decreased attendance. It’s become commonplace to see entire sections of great stadiums empty. And without an evolving and engaging in-venue experience, the trend will only continue to keep butts out of seats. A response I continue to hear across multiple sports and event-based industries is, “Yes, our attendance is down, but our ticket revenue is up.” In some circles, this even gets high fives in the belief that this indicates that people value the content and therefore are willing to pay more for it. This dangerous trend line is simply unsustainable.

The thinking is that the real money is in the television rights, isn’t it? Wrong. I think it’s safe to say lasting lucrative television rights are highly contingent on historic performances, great stories and see-it-to-believe-it moments in the making. These legendary happenings rarely ever occur in half-empty stadiums.

There is no stronger power within the live experience than the energy of the audience. Just look at the intensity of the Seattle Seahawks stadium this past season and the 12th man (the fan in the stands going ballistic is celebrated as part of the team and drives the electricity in the seats toward controlled mayhem). And it transcends sports. Ask actors about a specific performance and they will almost always answer in context of the audience. It’s human nature to play up or down to the occasion or environment you’re in. Poor attendance equals a poor experience inside and outside of the performance itself. Whether it’s King (LeBron) James or King Lear, the events industry needs to clearly recognize that every empty seat is a missed opportunity—not simply missed ticket revenue.

My mentors in the events space have always told me to nurture the input—not simply the output. The fans are the foundation from which our brands rise, and the stadiums and venues are where they are worshiped and glorified.

For example, the new Levi’s Stadium in the Bay Area has gotten quite a bit of mixed press—some praising it for the incredible innovations it’s bringing to the in-venue experience, others slamming it for ignoring basic logistical challenges like traffic patterns that will affect fans coming to and leaving the stadium.

I know nothing new is perfect and there will certainly be hiccups during its first season. But I have to applaud the San Francisco 49ers for its investment in the venue itself. Almost 10 percent of the budget was dedicated to integrating technology into the site. This new digital infrastructure will allow fans to seamlessly use their phones while they’re in the stadium. If you’ve ever tried to use your phone in a packed arena, just getting a text to go through is an exciting occurrence. And they’ve also installed close to 17,000 Bluetooth beacons, which will facilitate locating the closest bathroom or concession stand. The 49ers are not alone. Look no further than the Barclays Center in Brooklyn, N.Y., and the entire growth model of Major League Soccer and their focus specifically on the stadium experience and proactive fan club structure initiatives.

I’m sure there is one thing on which we can all agree: Packed venues of passionate, digitally connected and engaged fans make for inspired performances and great entertainment for those inside and outside the venue. That buzz and excitement is probably why most of us got into this crazy business in the first place.

Seeing is still believing.

Damian Bazadona is the founder of Situation Interactive (@situation), a digital marketing agency.






September 9th 2014 Facebook, Mobile, Technology, Twitter

Facebook Adds Display Of Video Views As They Soar Past 1 Billion Daily

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Facebook video is growing up, but it’s still early days for marketers trying to figure out how to use the platform to connect with consumers. That’s the main takeaway from the flurry of stories today reacting to Facebook’s announcement that video on the network is getting more than 1 billion daily…



Please visit Marketing Land for the full article.

September 9th 2014 Facebook, video