P&G’s Marketing Chief Says It’s Not Cutting Back on Facebook Ads, It’s Targeting Better

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During an Advertising Week session with execs from Facebook and General Motors, Procter & Gamble's marketing chief explained that his brand is not scaling back its advertising budget on Facebook, despite a report last month to the contrary. Instead, Marc Pritchard said, it's getting smarter about its digital ad targeting.

In August, a story in The Wall Street Journal suggested that P&G was pulling its spend with the Menlo Park, Calif., company over targeting concerns. However, Pritchard clarified during the panel this afternoon that P&G is dividing up its spend according to specific brands. For some brands—toothpaste, for instance—that means serving ads to a mass audience. More niche brands like those of pregnancy products have to home in on specific demographics and markets.

"The headline was technically accurate but a little misleading," Pritchard told a roomful of marketers. "We weren't getting more reach. We asked Facebook, 'How much reach can we get on your platform?' We were making choices on targeting that were too narrow in some cases."

The CPG CMO said that by opening up wider parameters for ad targeting, the company "can get 70 to 80 million users."

He added, "The question with targeting is this: 'It's not if—it's how many.' Every audience is a target, so you need to think about how many. If you want to reach all category buyers of toothpaste, it's almost everyone. If you want to reach pregnant women in their first trimester, it's a much different level of targeting."

Specifically, Pritchard said, Facebook creative has to work in exactly 1.7 seconds to stop someone from scrolling through their news feed.

"You have 5,000 ads that are coming at people every single day," he said. "We have to paint across the whole canvas, tailor the creative to what works in every platform but do it in a way where it looks like the whole brand."

One P&G brand that's particularly focused on creating custom content for Facebook is Tide, which has 30-, 15- and five-second spots, Pritchard said.

At the same time, he acknowledged that his brand struggled with Facebook in the early days of the platform's ad business.

After Facebook hit 250 million users in 2009, Pritchard said he started considering Facebook more seriously as a marketing platform because it had mass reach. P&G brands then started building Facebook pages and accumulating fans, but individual brands couldn't grow a following of more than 10 million fans.

"We built a reach tool with them, and some of our stuff was crap—it was bad. … We had to learn how to make video work where it's long form where you can share often or you can connect and grab someone in the first five seconds," he said.

Another brand that has a notoriously rocky relationship with Facebook, General Motors, famously shut down its ad budget in 2012 after questioning the effectiveness of sponsored posts. 

To hear GM CEO Mary Barra tell it though, times have changed.

"There were maybe some early statements made that weren't necessarily representative of exactly where the whole company was," Barra said. "We want to make sure that it's metric-driven, and we're choosing the right channel because we're still using multiple channels. That's the way we started the conversation and continue to build on it."

Earlier this year, GM became the first automaker to livestream on Facebook when it unveiled a new car at the Consumer Electronics Show in Las Vegas.

Sheryl Sandberg, chief operating officer at Facebook, was also quick to point about another GM campaign with videos that were created and targeted to three different groups of consumers: those who were interested in safety, business leaders and tech enthusiasts. "For 7 percent of their budget, we returned 56 percent of their media impressions," she said. "That's an example of intermediate targeting."

Sandberg also addressed Facebook's recent video miscalculations that inflated brands' video views for the past two years. Echoing Facebook vp of global marketing solutions Carolyn Everson's remarks on Monday, Sandberg apologized for the mistake. 

"It wasn't a metric that advertisers were buying on," Sandberg said. "We weren't doing any billing, so it didn't affect revenue directly. But we take every mistake very seriously."

She added that Facebook does provide some third-party measurement, although marketers are increasingly concerned about its so-called walled garden that limits the amount of data given to publishers and marketers.

"This is why we offer third-party metrics and measurements," Sandberg said. "One of the announcements that we've had around Ad Week is deeper measurement with deeper partnerships so that we can not just grade our own homework but have other people do it."

September 28th 2016 Facebook, Technology

Facebook’s advertiser count surpasses 4 million brands, with 20% buying video ads

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More than 20% of Facebook’s 4 million advertisers have created a video ad in the past month, and 40% have created an ad using a phone or tablet.



Please visit Marketing Land for the full article.

September 27th 2016 Facebook

Facebook Regrets Not Going Public Sooner With Video Metrics Miscalculations

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One of Facebook's top marketing execs says the company owes advertisers an apology for not being more forthcoming when it initially realized that video metrics on the social network were being miscalculated.

Speaking on the first day of Advertising Week in New York, Carolyn Everson, Facebook's vp of global marketing solutions, said the social giant should have done more about making inflated numbers public after the error was found. The admission comes days after a report in The Wall Street Journal that said Facebook had been inflating advertiser video metrics by as much as 80 percent for more than two years. 

"I think a lesson learned for all of us at Facebook—and perhaps in the industry—is that what we should have done a month ago was made it public that we had found this error and that we had made a correction, and not just called our clients and agencies," Everson said.

According to Facebook, the error has been fixed. However, the revelation is likely to leave some marketers second-guessing their video ad spend at a time when Facebook is touting video more than ever before. Everson stressed that the error is yet another reason why the company is increasingly relying on third-party verification. (Just a day before the miscalculations went public, Facebook announced a number of partnerships with measurement companies.)

"As a learning organization, we take deep pride in trust and transparency," Everson told the Advertising Week audience. "I pride myself in over 25 years of relationships with clients that's built on trust, and so our promise is we will and need to do better."

September 27th 2016 Facebook, Technology, video

15 Things Your Business Should Avoid Doing on Social Media

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With so many businesses now using social media marketing, those who haven’t yet caught on run the risk of being overlooked in an increasingly fast-moving culture of interconnectivity.

It is clear that social media is crucial for businesses, but using it successfully is a fine art – there are a distinct number of things you should avoid doing at all costs.

Here, we’ve compiled a list of fifteen mistakes that can turn an otherwise solid social media marketing campaign pear-shaped.   

1. Only sticking to Facebook

Facebook is often the first social media platform that springs to mind, and, yes, you should definitely be using it.

However, to fully maximise your audience, you need to diversify.

While Facebook is usually the most significant outlet for social media marketing, it’s far from the only place which will benefit your business.

There are a number of social media platforms that may be suited to your brand, such as LinkedIn, Pinterest and Twitter.

2. Using too many networks at once

Although you should be on platforms other than Facebook, having too many networks can be just as dicey.

You aren’t going to help increase traffic to your website by creating accounts on Twitter, Instagram, Google+ and SnapChat, only to let them gather dust because you’re not regularly managing them (and how are you actually going to find time to manage them all anyway?).

Instead, work out where your target market spends most of their time, and ensure that the platforms you use are industry-appropriate.

A pivotal thing to remember when fine-tuning your business’s approach to social media marketing is that not every social media platform will be suited to every type of business.

For example, a highly visual platform like Instagram is not going to be appropriate for a business that doesn’t provide visually oriented products or services – it won’t, for example, be suitable for an accounting firm.

Social media marketing is a delicate business, and effective use is not as easy as it looks. One inappropriately worded post can be actively detrimental to your business.

If you lack marketing expertise yourself, get in touch with a social media professional.

3. Not thinking before posting

This has to be one of the biggest mistakes businesses make on social media, and can be hugely damaging.

The sense of immediacy and rapidity that comes with having a social media presence can be immensely beneficial to your business and the way you are able to connect with customers, but this can also result in the communication of poorly worded content and inappropriate messages.

This can be disastrous. And even if a bad post is soon deleted, chances are, someone has already seen it.

Avoid this by reading and then re-reading every potential post, and asking yourself whether the material is truly fitting with your brand and beneficial to your business.

4.  Forgetting to spell-check

Poor spelling and grammar can look sloppy and unprofessional, and will drastically reduce the impact of otherwise great content.

Take care to read over and spell-check content before posting.

Fine details – and your ability to spot them – reflect heavily on you as a brand, and while they might seem like they’re not a hugely big deal, these are elements which people online love to point out.

5. Responding unprofessionally

At some point, you will almost certainly encounter angry or upset people, because that’s simply what happens on social media.

However, it’s vital that you always engage in a respectful and polite manner. Even if you are being attacked, your responses should reflect the professionalism and integrity of your business.

Again, once it’s out there, you can’t take it back – a single unsuitable comment can be hugely damaging.

6. Being too casual

One of the most effective ways in which social media enables you to connect with your audience is the easy, conversational forms of communication it fosters.

Engaging with customers in a casual, relaxed way is great for personalising and humanising your brand – social media marketing isn’t about stuffy formality.

However, there is such a thing as too casual. Avoid text-speak abbreviations – don’t use “u” instead of “you”, for example. Don’t swear. Don’t voice personal opinions about contentious subjects (religion or politics, for instance).

What you put out there can be fun and relaxed – and can certainly be a personalised reflection of the ways in which your business is unique – but ensure that you still maintain a sense of professionalism.

7. Leaving comments unattended

It only takes one negative comment for things to start spinning wildly out of control. Don’t leave your comments unattended.

People tend to feel invalidated and unappreciated when they’re ignored, and trolls and hecklers who are left to their own devices will only become more and more difficult to handle.

It’s important to reply to all comments and complaints in a timely, professional manner.

8. Posting in a hurry

Don’t be tempted by the ease with which news can be broken on social media.

Before you post, take a deep breath and think for a moment.

Is the message appropriate, given your brand, your target audience, and the kinds of goals you associate with your presence on social media (such as strengthening customer relationships and increasing your brand’s authenticity)?

If you are posting a link to a piece of news, is the source trustworthy?

Is the material actually legal to share?

Is it likely someone will be offended by it?

9. Cross-posting

What may work in a medium like Facebook may not also work on Twitter, and vice versa.

And, put frankly, cross-posting also just has a tendency to look lazy, as though you simply could not be bothered tailoring the material accordingly. This reduces the impact of the content itself.

Ensure that you customise the content you post across each platform, and consider its compatibility with the platform itself. 

10. Hiding from negative comments

If a customer posts a negative comment on your Facebook wall, don’t just delete it. And don’t simply refuse to engage with negative or controversial comments.

Firstly, you should value the criticism, because it could be a reflection of suboptimal business practices, and also of what other followers might be thinking.

Secondly, responding to comments like these is a valuable way in which you can provide transparent and effective customer service. Showing your audience that you are able to handle negative feedback or difficult situations when you are put on the spot is one of the many ways in which social media enables you, as a business, to take control over the way your brand is perceived.

11. Not using images

Multiple studies have indicated that content that is accompanied by images or video is accepted at significantly higher engagement rates.

Social media is a highly interactive, visual medium, and it is very likely that your audience does not want to read content that consists solely of text.

Posts and tweets that have compelling, engaging image-based components will generate more “likes” than those without, and are far more likely to grab the attention of your audience.

Images are crucial to both promoting your website, and in cultivating your brand itself. They provide customers with evocative, vivid forms of what your products and services are all about.

12. Don’t neglect it

A neglected profile is like a kiss of death for social media marketing.

Your updates should be regular and consistent. If you, say, post at a particular time of day, every day (or once a week – how frequently will depend on your following and the nature of your business), your followers will start to expect this, and will invest more trust in your brand as an industry leader. This kind of confidence won’t be inspired by sporadic updates.

13. Not taking ownership

If your business is at fault, apologise. If someone has left a negative comment, reply to it – don’t avoid it.

Not only is this best practice in terms of successfully running your business, it will also serve to create a sense of brand confidence and trust, and offers up a form of transparent communication.

If situations that involve conflict of some sort are handled diplomatically and politely, and with a sense of responsibility, potential customers will see this as a display of integrity, not weakness.

14. Sharing too much information

You want to be giving your audience enough to whet their appetites, but no more than that.

The content you post should therefore leave some questions unanswered, and should prompt a call to action.

Providing too much content can be as harmful as not providing enough – the right amount will titillate your followers, and leave them wanting more.

15. Being inexperienced

Because social media tends to be the province of younger generations, those more experienced, senior members of your team may have less social networking expertise.

Furthermore, where these younger members of your workplace may have a stronger grip on social media practices, they might lack the professionalism that comes with decades of industry experience.

Ultimately, you should find a way to combine this tech-savvy freshness with more polished professionalism by ensuring that everyone on your team is on the same page in terms of social media marketing strategy, and in relation to the overall vision and values of your brand.

It is also worth considering hiring a professional who lives and breathes social media marketing – if you’re not sure what you’re doing, you can do your business more harm than good with just one poorly timed slip-up.

The post 15 Things Your Business Should Avoid Doing on Social Media appeared first on SEO Chat.

September 27th 2016 Facebook, Social Media

The ugly reality of an Oculus founder’s politics

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Palmer Luckey It hasn’t been a great couple of days for Facebook PR. For one thing, the company admitted that, due to an error, it has been significantly inflating its reports on average video view times. For another, The Daily Beast discovered that Oculus founder Palmer Luckey is backing the pro-Donald Trump organization Nimble America, a group dedicated to promoting anti-Hillary Clinton memes… Read More

September 25th 2016 Facebook

Oculus founder admits he funded pro-Trump group, but says he won’t vote Trump

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Co-founder Palmer Luckey unveils the Oculus Touch motion controller A day after a Daily Beast story revealed that he had donated money to an organization supporting Donald Trump’s President run, Oculus founder (and Facebook employee) Palmer Luckey has come clean about his activities. Well, kinda. Read More

September 24th 2016 Facebook

Marketers say Facebook video metrics scandal is overblown

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fb-video-metrics1 “The issue is being hugely overblown. Marketers do not care about it, and it has zero impact on spend.” That’s the response of Jason Stein, founder and CEO of 250-employee social marketing agency Laundry Service, to a Wall Street Journal report strongly criticizing an error in Facebook’s “average duration of video viewed” metric.
The paper called the… Read More

September 24th 2016 Facebook

500,000 Businesses Now Advertising on Instagram

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Instagram says that it now has 500,000 advertisers on its platform. “Today, we’re excited to announce there are more than 500,000 advertisers growing their businesses on Instagram,” they said in their blog announcement. “In just six months, the number of advertisers has more than doubled. And that includes a variety of businesses from around the world. In fact, the top five countries seeing advertiser adoption are the US, Brazil, UK, Australia and Canada. Businesses have been an important part of the Instagram community since the beginning. Here’s why Instagram continues to be an essential place for businesses to grow.”

The Instagram community is more than 500 million strong, so it’s not surprise that consumer targeted marketing is taking off on the platform. What businesses like is their ability to become part of the consumer engagement experience, not just an advertiser butting into the conversation.

Instagram Working for Business?

Instagram noted that 50% of “Instagrammers” follow a business and their surveys indicate that 60% of Instagram users say they learned about a product or service on Instagram. They view their platform as passion marketing which businesses can tap into. They say that 75% of their users take action after being inspired by a post. Actions include clicking to a website, searching, shopping or telling a friend.

There have been 1 billion actions taken on their ads just in the last 12 months since Instagram ads were launched. Internal surveys show that 70% of ad campaigns received “significant lifts” of online conversion or mobile app installs. Since Instagram made change to their link ad format in June, they saw ad performance increase by 45%. Additionally, an Oracle Data Cloud report concluded that Instagram ads drove a median 1.8% lift in in-store sales and a 2.1% lift in household penetration, across 12 US CPG campaigns that were measured for potential sales impact.

Consumer Brands Love Instagram

The handbag brand Dagne Dover, working with its ad agency Mason Interactive, effectively used the Shop Now call to action button in a recent campaign. They targeted students, mothers, professionals and women interested in fashion and travel according to Instagram.

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The campaign doubled its traffic and increased its return on ad spend 13X over a two-month period, according to Melissa Mash, CEO at Dagne Dover.

Virtually every major brand is now using Instagram to reach consumers in their niche markets. Brands such as Macy’s, Petsmart, Staples and Fossil are among the half million pushing their products on Instagram.

Instagram Ads Work For Small Business Too

Instagram is one of the few platforms that works just as well for small business advertisers as it does for the big brands. Since it is a Facebook company, it runs on the same ad backend as Facebook, with similar targeting and bidding options.

Whether a business is promoting a sale, marketing an event or seeking Instagram followers, you can advertise for as little as $5 a day.

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One online writer experimented by promoting an article she wrote for Entrepreneur and was able to obtain 2,000 likes for only 1 cent each! With that ultra low conversion cost it’s worth experimenting.

The post 500,000 Businesses Now Advertising on Instagram appeared first on WebProNews.

September 23rd 2016 Facebook, Marketing

Facebook Announces Inventory-Smart Dynamic Ads for Nearby Retail

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Facebook is getting better at competing for brick & mortar ad dollars, announcing an ability to tie a retailers inventory into their product ads, so that they aren’t advertising out of stock items. Very smart and necessary to compete with Google for online retail ad dollars.

Just this past June, Facebook added features to track in-store purchases prompted by a retailers Facebook ads. We wrote at the time:

This is the holy grail for convincing brick and mortar advertisers that Facebook is an effective platform to drive in-store business, assuming the data shows their advertising working. It could also be Facebook’s achilles hill if advertisers discover that their ads aren’t driving business.

Tying ads to inventory is a way for Facebook to increase click to conversion percentages. This lowers a marketers ad cost per sale, and is an especially important metric which retailers use when considering their ads effectiveness.

The inventory feature is targeted toward large retailers like JC Penny, Nike and Coach, of which many have been insisting on connecting their local inventory availability before they make large Facebook marketing commitments. Facebook is still in the very early stages of their attempt to make their platform a local retail sales channel.

Facebook, with this new feature, gives retailers the ability to create customize creative for every store location based on local product availability, pricing or promotions. This is a major step toward attracting the big brands and is a continuation of where they see most of their ad revenue coming from in the future.

Consumers are now using their mobile phones to price check, look for coupons and compare products while in the store and they are also continuing to engage in social media. Facebook aims to take advantage of this and over time change the mind-set of their users about Facebook, making it about both social exchange and ecommerce and in-effect combining the two.

“If a fashion retailer wishes to advertise a nationwide sales event happening at every store, dynamic ads for retail will only showcase products that are in-stock at a nearby store and display the price found at that location,” said Facebook in a blog announcement of this feature. “As the ads are linked to the local product catalog, if a product sells out in one store the campaign automatically adjusts so that people in that region will no longer see it advertised. Product selection for each ad can be optimized based on people’s online and mobile shopping behavior.”

screen-shot-2016-09-20-at-2-56-12-pm

Facebook describes their dynamic retail ads this way:
  • Local availability: An availability indicator on the ad shows people that a product is available at a store near them, and the store locator makes it easy for people to get directions.
  • Product summaries: Advertisers can use Facebook-hosted product summaries to give potential shoppers the information they need without leaving the Facebook app.
  • Different actions: Product summaries include ways for people to take actions like contacting the nearest store, buying online, or saving the product for future reference.
  • Similar products: Similar products available at the nearest store are featured so people can browse the aisles right from their phone.

Facebook says that they are currently testing dynamic ads for retail with advertisers including Abercrombie & Fitch, Argos, Macy’s, Pottery Barn and Target. They will be expanding to more retailers in the coming weeks.

“Extending the power of Facebook’s dynamic ads to in-store inventory opens up exciting new possibilities for Macy’s as an omni-channel retailer,” says Serena Potter, Group Vice President Digital Media Strategy at Macy’s. “We were excited to be the first up and running with Facebook’s dynamic ads for retail as it truly allows us to personalize product ads based on online behavior and inventory at the nearest Macy’s store. This bridges our online and offline channels to deliver a more engaging, relevant, and useful experience to shoppers.”

Facebook Also Introduces Store Visits Objective Options

“We’re also introducing our first marketing objective built specifically for advertisers to drive more people to their stores or business locations,” noted Facebook. “The store visits objective builds on the geo-targeting and ad format features of the local awareness ad solution and introduces store visits as the primary reporting metric and a new optimization model.”

They have added features to let retail brick & mortar advertisers add an objective defined by the marketer in order make their marketing more efficient. They said that Albertsons grocery store used this in beta tests that decreases their cost-per-store-visit by 40 percent.

Also added were improvements to geo-targeting, where advertisers can now define a geo radius based on population density and desired reach.

All of these features are only available in mobile Facebook advertising.

The post Facebook Announces Inventory-Smart Dynamic Ads for Nearby Retail appeared first on WebProNews.

September 21st 2016 Facebook, Marketing, Social Media

What Is the Facebook Algorithm?

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What Is the Facebook Algorithm? was originally published on BruceClay.com, home of expert search engine optimization tips.

Facebook headquarters sign on Hacker Way

Photo credit: Facebook Newsroom

The Facebook algorithm takes into consideration engagement, relevance, timeliness, and thousands of other factors in an effort to populate people’s News Feeds with more of the stuff they want to see, as inferred by Facebook.

Unlike sites where everything you post automatically shows up for every person who follows you, Facebook uses an algorithm to dictate what content appears in an individual’s News Feed. In Facebook’s official words, “The goal of News Feed is to show you the stories that matter most to you. To do this, we use ranking to order stories based on how interesting we believe they are to you.”[1]

In a sentence, the Facebook algorithm weighs factors to determine on a post-by-post basis whether a post is qualified to pass into an individual’s News Feed. And given Facebook’s impressive stats (1.71 billion monthly active users at last count[2]), it’s worth finding out how to extend your content’s reach organically on this platform.

What’s in the Facebook Algorithm?

Facebook calculates the authority and importance of Facebook Pages based on several factors — the most prominent of which is social interactions. The social site rewards engagement, so the algorithm considers the ratio of engagements to total number of followers.

The number of people “liking” your Page isn’t the main criterion. Content creators having real interactions with people, even if the audience size is smaller, carries more weight in the algorithm than an account with thousands of mute (and possibly fake) followers.

But that’s on the Page level. Individual posts have ranking factors, too.

The engagement cues that count in the algo include likes, clicks, comments and shares. But the social network also looks at the length of time spent viewing a post in the News Feed as an indicator of content people want to see more of.[3] The lesson here isn’t surprising — quality counts.

The News Feed filtration system — once called EdgeRank but now simply referred to broadly as the Facebook algorithm — takes into consideration as many as 100,000 individually weighted factors to deliver the most authoritative, relevant, and timely content to individuals.[4]

Algorithm 2

Sheldon explains the friendship algorithm on The Big Bang Theory. His algorithm has more to do with real, in-person friendship and less to do with news feeds, but you get the idea.

Of those 100,000 considerations, the three original EdgeRank factors — Affinity, Weight, and Time Decay — are still relevant and prominent ranking factors. In other words, EdgeRank hasn’t gone away. Its principles have simply been folded into a much larger, more advanced contemporary Facebook algorithm.

The goal of News Feed quoted4 Factors the Facebook Algorithm Takes into Consideration

Facebook keeps adjusting its algorithm. It’s not just trying to find the right balance of ads and content, but also the right mix of shares from various sources.

  1. Interaction a post is generating: Not just how much, but also what type — liking, commenting, clicking, sharing, or time spent viewing. Each of the interactions has its own weight depending on the amount of effort it takes to perform.
  2. Who made the interaction: How directly connected is the user to the poster? It’s based on manual friendship designations, the user’s preferences, closeness inferred by interaction, and other factors.
  3. When the post was made: Time decay happens because the News Feed rewards freshness.
  4. Post popularity: If a post is losing the freshness edge because of time decay, but lots of people are still actively commenting on or sharing it, the engagement can trigger a bump that expands the post reach.

4 More Factors Brand Pages Need to Know to Increase Organic Reach

Social sharing is a critical part of content marketing. But Facebook isn’t going to appreciate a business Page using Facebook just to promote its own content. Short of boosting posts with actual money, here are a few tips to help you keep your posts circulating through the network.

  1. Don’t use click-bait: Facebook’s algorithm weeds out click-bait headlines, the kind that give little information about what the person will find if they click through.[5] So make sure to put enough description in your headlines.
  2. Link the right way: Facebook favors links shared as link posts. The algo frowns on image and status posts containing a link in the text.[5] You’ll get even more reach if you leave off the link altogether! Sharing in a variety of formats is best, with and without links. With our own Facebook Page (see here), we get 10X more organic reach on posts without a link — probably because Facebook likes keeping people on its own site.
  3. Mobile site load time must be fast: To improve the mobile UX, Facebook announced that “website performance and a person’s network connection” are considered when delivering promoted (paid) posts.[6] We can assume that how fast a page opens for a mobile user can affect the reach of organic link posts, as well. (Tip: Publishers can make sure their content loads fast using Facebook Instant Articles.)
  4. Go for engagement: The social network’s tips for effective posts include: keep it short; use big, beautiful images; and respond to people’s comments quickly.[7]

Want to boost your social media engagement? Our social media services may be the answer!

Sources:
1 – http://newsroom.fb.com/news/2015/07/updated-controls-for-news-feed/
2 – http://newsroom.fb.com/company-info/
3 – https://newsroom.fb.com/news/2016/04/news-feed-fyi-more-articles-you-want-to-spend-time-viewing/
4 – http://marketingland.com/edgerank-is-dead-facebooks-news-feed-algorithm-now-has-close-to-100k-weight-factors-55908
5 – http://newsroom.fb.com/news/2014/08/news-feed-fyi-click-baiting/
6 – https://www.facebook.com/business/news/improving-mobile-site-performance
7 – https://www.facebook.com/business/learn/facebook-page-effective-posts

Editor’s Note: This is an update of an article originally posted by Chelsea Adams on Sept. 30, 2013.

September 16th 2016 Facebook