A look back in IPO: Google, the profit machine

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 We’re taking a look at the IPOs of tech’s biggest players. Next up is Google, which went public in 2004. At the time, the firm frankly told investors that it was “not a conventional company,” and it did “not intend to become one.” For Google, the unconventional attitude worked. But before its IPO more than 10 years ago, the company’s future was… Read More

August 1st 2017 Google

Snap joins rivals Facebook and YouTube to fight terrorism

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 Snap Inc has joined the Global Internet Forum to Counter Terrorism, which sees consumer internet companies cooperating to stop the spread of terrorism and extremism online. Facebook, Google and YouTube, Microsoft and Twitter formed the GIFCT last month, and tomorrow it will host its first workshop with fellow tech companies plus government and non-governmental organizations. Read More

Google opens its Nearby Connections tech to Android developers to enable smarter offline apps

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 Google announced today the public availability of a developer tool that will allow Android apps to better communicate with nearby devices, even while offline. The company touts a number of potential use cases for this technology – like hotel rooms that sense your entry then set the temperature accordingly and turn on your favorite music, or phones that can merge their address books while… Read More

August 1st 2017 Android, Google, Mobile

If your GMB page updates & no one knows, does it make a sound?

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If you work in the local SEO space, you may have noticed that Google sometimes makes unwanted updates to your Google My Business listings. Columnist Andrew Shotland dives into the issue.

The post If your GMB page updates & no one knows, does it make a sound? appeared first on Search Engine…

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August 1st 2017 Google

Featured snippets: How much do you really know about them? [QUIZ]

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Think you’re an expert on featured snippets? Then put your money where your mouth is and take this quiz, created by columnist Stephan Spencer!

The post Featured snippets: How much do you really know about them? [QUIZ] appeared first on Search Engine Land.

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July 29th 2017 Google

Google testing list format for AdWords enhanced sitelinks

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The test displays four enhanced sitelinks with a smaller font size used in the links.

The post Google testing list format for AdWords enhanced sitelinks appeared first on Search Engine Land.

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July 28th 2017 Google, PPC

Meet the fake news of the online marketing world (that Google loves!): Review sites

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Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn’t separating the fake review sites from the real ones.

The post Meet the fake news of the online marketing world (that Google loves!): Review sites appeared…

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July 26th 2017 Google

How to navigate the somewhat rocky transition to expanded text ads

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Still avoiding the switch to expanded text ads? Columnist Ted Ives has some advice to easing your way into Google’s new AdWords ad format.

The post How to navigate the somewhat rocky transition to expanded text ads appeared first on Search Engine Land.

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July 22nd 2017 Google

Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads

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Click-through rates for ads at the top of desktop results have increased significantly in the year since Google got rid of text ads in the right rail, a new study shows.

The post Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads appeared first on…

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July 21st 2017 Google

Google Analytics rolling out ‘ask a question’ to get answers instantaneously

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With natural language, users can quickly get data without having to dig for it from both desktop and Google Analytics’ mobile apps.

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July 19th 2017 Analytics, Google