Reaching users wherever they are

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Columnist Josh Todd explains why omnichannel marketing will be increasingly necessary for keeping your customers engaged and moving them through the sales funnel.

Please visit Marketing Land for the full article.

April 1st 2017 Internet Marketing

Making complementary media strategies work: The recipe for cross-channel attribution

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Your marketing efforts across various channels will have a greater impact when they are aligned with one another, and columnist Kevin O’Reilly discusses how attribution is the key to achieving this alignment.

Please visit Marketing Land for the full article.

March 11th 2017 Internet Marketing

3 coupon affiliate myths it’s time to stop blindly believing

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Columnist James Collins shares data from Rakuten Marketing to help debunk a few of the more pervasive misconceptions about coupon affiliates.

Please visit Marketing Land for the full article.

10 skills genius online marketers have

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Great marketers aren’t necessarily born that way. Columnist Jayson DeMers believes that by developing the 10 skills below, anyone can be successful.

Please visit Marketing Land for the full article.

October 21st 2016 Internet Marketing

New insights on the customer decision journey

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Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns.

Please visit Marketing Land for the full article.

July 22nd 2016 Internet Marketing

Is your online marketing agency relationship worth saving?

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Things started out so well between you and your agency, but now it seems that you just aren’t seeing eye to eye anymore. What can you do? Columnist Jacob Baadsgaard explains how to set things right — or break things off.

Please visit Marketing Land for the full article.

July 22nd 2016 Internet Marketing

3 ways to improve B2B lead quality

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Columnist Patricia Hursh believes that by working closely with sales, improving targeting and using the right qualifiers, B2B businesses can see greater returns from their marketing efforts.

Please visit Marketing Land for the full article.

May 20th 2016 Internet Marketing

The 5 best digital marketing courses for the modern-day marketer

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  Modern-day digital marketers are expected to be competent in a host of skills, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to invest tens of thousands of dollars and commit years of your life to get a degree in each…

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May 20th 2016 Internet Marketing

“Search disruption is coming!” and 9 other expert insights From LSA16

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The Local Search Association recently held its 2016 Annual Conference, LSA16, and Wesley Young shares 10 insights from experts and SMBs that will impact your marketing strategy.

Please visit Marketing Land for the full article.

March 30th 2016 Internet Marketing

Is modern SEO more than the sum of independent parts?

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Columnist Jayson DeMers asserts that what we think of as SEO is actually just a combination of different customer experience strategies woven together to create the best online presence possible.

Please visit Marketing Land for the full article.

March 16th 2016 Internet Marketing