Top SEO Plugins For Any WordPress Website

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Search engines such as Yahoo, Bing, and Google are a major source of traffic for a lot of websites. That’s the reason most people ask for tips and plugins that can help them boost SEO of their WordPress websites.

If you are looking to increase your search engine rankings, you will need to use some of the best WordPress SEO plugins. Fortunately, there are a plethora of SEO plugins to help you get that higher search traffic that you are dying to achieve. In this guide, we shall share with you some of the best SEO plugins that will improve SEO of your WordPress website.

1. WordPress SEO by Yoast

WordPress SEO by Yoast

Yoast SEO is the most popular and wholistic SEO plugin on WordPress. To date, it has more than 4.5 million downloads with an average rating of 4.7-star over five from 1,418 users. Developed by SEO specialist Joost de Valk, this plugin has features that ensure optimal success for your site when it comes to SEO. The plugin is used by some of the most famous online magazines and websites such as the next web, Mashable, and others.

WordPress SEO by Yoast plugin can assign keywords to a blog post so that the user can focus on using it in the entire content. It also has a snippet view where users can see how their post will look like in search results.

Another important feature of this plugin is the Page Analysis. Powered by Linkdex, this feature allows users to check whether all the keywords, meta description, images and post title or subheadings are in place. The list of features for Yoast SEO is extremely long, check out others here.

2. All In One SEO Pack

With more than a million active users, All in One SEO pack is one of the most advanced SEO plugin built for online business, eCommerce, bloggers, and magazines. This plugin has a rating of 4.5 out of 5. Developed by Michael Torbert, this plugin gives you all the features which you may need to build an SEO friendly website using WordPress platform.

While its features are similar with Yoast, this plugin prides itself as the only plugin that integrates with eCommerce websites. It is perfect for everyone with little knowledge of SEO or rarely cares to perform on page optimization. It can automatically generate meta tags and optimize titles for better search ranking.

The best thing about All in One SEO pack is that it lets you optimize your site for search engine without much tweaking. In other words, the default installation is good enough to serve. But as you interact more with the plugin, you can play with the settings as per your requirement.

3. Broken Link Checker

Broken Link Checker

A broken link is a horrible nightmare for bloggers or SEO enthusiasts. Having broken links will earn your site a bad reputation with Google. Eventually, that reputation will degrade your search engine rankings to the point that you may no longer be regarded an authority in your industry. Google is trying so hard to better web experience for everyone. So they will not direct users to websites with broken pages.

This is where tools, such as the Broken Link Checker come in. The name speaks for itself; this plugin allows you to check for any broken links and missing images. If there is any, it will alert you and give you the option to customize the link(s) either by deleting it completely or by placing the correct one.

Here is a summary of its features:

• Ability to detect links that don’t work
• Option to deter search engines from following broken links
• Monitors links in pages, comments, posts and even custom fields
• Option to change broken links

4. SEOPressor

This is among the most powerful WordPress SEO plugins ever built. SEOPressor covers every possible aspect of SEO and puts the same attention to all of it. It offers you a number of useful features which help you optimize your images, blog posts and your site for social media.

This plugin has a built-in keyword research tool that helps you to find long tail keywords. It also allows you to use its drag and drop function to place the keyword into your content with a click of a mouse. With this feature, you won’t have to spend so much time conducting keyword research on other tools or services.

After posting your content, this plugin goes ahead to analyze your post and give you a score based on the analysis. In the analysis, it checks your H1, H2, H3 tags. SEOPressor also comes with a reliable internal linking feature. This feature makes your work easier since each time you re-publish content the phrases you linked on the first content will be hyperlinked automatically.

Wrapping up

These are some of the top WordPress SEO plugins. Tell us which one is your favorite among the ones discussed here. If there is any plugin that you feel we should include in this guide, please let us know in the comments section.

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March 1st 2017 Keywords, SEO

6 Smart Ways to Improve Your Sales Performance

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The sales profession always changes and moves faster than ever before. As New Year’s Eve, this is particularly true for sellers to learn some smart tips and tricks during the rush and probably you can create a solid recipe to increase your sales performance.

No matter in what industry you work and what worked well for you several years ago is not critical for today. Now it is a high time to sell. Everything is changing and we should learn to be open to new changes and improvement of your sales performance.

This is a time to be a weight off shoulders and cut down your cost of selling. Here are 6 smart tips and tricks to boost your sales performance.

1. Get product reviews

As you know that the power of product reviews plays a huge role in online business. 88% of people read and trust online reviews as well as personal recommendations. The pages with good customer reviews cover 58% more visitors than those pages without online reviews. This approach will help search engines refer to your website and make it easier for clients to get what they need.

90% of Amazon buyers read reviews before making a crucial decision. Amazon prioritizes an importance of seller performance, especially your top products are in the top positions.

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Make sure that just 40% of customers form an opinion about the product after reading 1-3 reviews. To make them get quick sales decisions, you can build up a list of review websites or write a list of review where you can mention your product. For example, you sell online mattresses, you can create a post that shows 10 best mattress reviews, including your one in the top.

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On Christmas eve, you can write top reviews related to certain holidays. For instance, Sleep Junkie published a post about Best Black Friday Deals on Mattresses.

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Video reviews can also work wonders, increase CTR by 65% and reduce the number of unsubscribers by 26%. If you know customers that have liked your product, you should go to them and get a free video review like Rosenfeld Injury Lawyers did on the website.

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Getting product reviews on your website will help customers make a buying decision and improve your engaging experience with them.

2. Keep an eye on long-tail keywords

For highly competitive services and products, using the exact keywords is crucial to your organic SEO efforts and successful sales. Keywords help you define how frequently your website will appear in search results, especially when a potential client is searching for a service or product on your website.

Today long-tail keywords help your customers be much closer to a sale and make a right buying decision. For example, “women’s boots on sale” is a highly targeted search phrase than “women’s boots”. If you decide to use this long-tail keyword, you can drive and convert consumers who are ready to buy.

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There are different tools like SE Ranking and Google Keyword Planner that help finding profitable keywords for your online business. As soon as you discover the competition and popularity for a certain keyword, you can work on the list of target keywords for your website.

Now search engines always show products to customers based on their search queries that they are looking for. Right keywords are important for the success of your e-commerce website.

3. Create Unique and Rich Product Descriptions

It’s no surprise for everyone that search engines prefer unique and relevant content. This is a very time-consuming way, especially for e-commerce business. For this reason, they prefer using duplicate descriptions provided by manufacturers. Hence, you are in danger of being filtered by search engines because of plagiarism.

To avoid uniqueness, you should create unique and relevant product descriptions and write all important information about your products to encourage customers to make a purchase from you. 

Product descriptions should be minimally 300 words, especially if you have online store and sells the same products year after year.  Try to use lots of keywords and phrases related to your product. You can use LSI keywords for making synonyms and associated words.

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The key output is to ensure search engines that your website provides unique content on every product page that helps customers land out there.

4. Optimize website load speed

Website load speed plays a crucial role in search rankings and exerts a good effect upon conversion rates. Based on the Akamai and Gomez surveys, half of visitors wait a website to load for 2 or less seconds , and they prefer leaving a site if it isn’t loading in 3 seconds. Good site load speed is important for e-commerce websites. Amazon puts much attention to this factor as one-second delay in website load speed would cost a company $1.6 billion in lost sales per year. 79% of website shoppers never return to the website by reason of a poor shopping experience online.

Clearly, most online shops and businesses should pull socks up into optimizing website loading speed. You can easily check your website’s load time with Pingdom that helps reveal all possible drops in site speed and evaluate how long a site loads. 

5. Offer discounts

If you really care about your e-commerce conversion rate, using different discounts can be a good way to increase your sales performance. Daily deals and seasonal discounts can make your product the number #1 in your category.

As you know Amazon has special sections under the “Hot Deals”  and  “New & Noteworthy” categories that can generate much traffic. Posting your products in related categories can give you much exposure on the page and allow your potential clients view offerings at a glance and encourage them to make a purchase.

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6. Interact with Customers on Social Media

Social media presence is important for your sales performance. Actively engaging with your users can increase your brand awareness and strengthen your customer relationships. The most effective way to interact with your target audience is to publish unique and interesting content that can intrigue them and share it in social networks.

Similar to point number 5, you can make different contests and special offers, and offer discounts to the winner. Make sure that every share on social media is a free advertising and the chance to build a strong relationship with potential customers.

The Bottom Line

Using these smart ways effectively and consistently over time can help you improve your sales performance and gives a good grounding in the successful e-commerce business. It means that your website gets a good online visibility among your competitors and you are doing well to gain over clients trust and satisfaction with your service.

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January 10th 2017 Keywords, Social Media

5 Best Alternatives to Older Competitor Analysis Tools

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Are you tired of paying a lot for WebCEO and some other older tools? Looking for the best alternatives? This post is right for you. WebCEO is a great tool deserves the right to be at the top of the SEO tools list.

The only drawback of the tool is a high price. However, the market is fast-evolving, and there are lots of useful alternatives to WebCEO and other older tools to conduct a detailed competitor analysis.

Having said that, we’re going to review 5 good alternatives for getting insights into your competitors’ data. All these products offer a good set of standard SEO tools such as keyword research, backlink checker, rank tracker, keyword grouping, and much more. Let’s dive into these alternatives in order to increase your sales and website traffic.

1. SE Ranking

Hands down, SE Ranking is one of the best WebCEO alternatives. It is a good competitor research tool for digging into organic and paid search. The tool is versatile and gives one of the most accurate insights about your competitors.

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When it comes to competitors’ monitoring, the tool allows you detect top organic and paid rivals, get a list of competitors and advertisers for certain query and find a similar keyword in order to increase your search visibility.

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Here are some amazing benefits of using SE Ranking:

  1. To track website positions at any location in the world
  2. To perform a comprehensive website audit
  3. To check and analyze backlinks
  4. To find profitable keywords for your projects
  5. To group keywords with search volume
  6. To manage social media campaigns

Using SE Ranking, you can easily analyze your competitors, increase the site’s rank, revenue and visitors. You can test the tool out for free within 14 days and figure out all major features.

2. Ahrefs

Ahrefs is considered a good alternative to WebEO and widely known among thousands of SEO experts. The tool has a pretty large link database that includes over 15 trillion live links. It is a very important factor as you can perform a very detailed competitor analysis and build up new marketing strategies.

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Here are a few great features of Ahrefs:

  1. To find new content ideas with Content explorer
  2. To monitor competitors’ link profiles
  3. To conduct a detailed crawl report of websites
  4. Get alerts for competitors’ new links
  5. To get notice of broken links

If you want to learn more about Ahrefs, you can use a free trial within 14 days.

3. Alexa

Alexa is a good digital marketing tool that helps you compare different sites traffic and control general traffic trends. The tool allows you compare up to 5 websites at a time what is really useful, especially if you run a large number of marketing projects.

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The tool offers more about websites, particularly all about traffic. It shows a total number of pageviews per user, bounce rate percentage, time on a website and the average percentage of visits from search engines. One of the drawbacks is accuracy, as some reports are not helpful for predicting traffic on their own.

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To find out more about Alexa possibilities, you can try a 7-day trial.

4. SimilarWeb

Similar Web is good competitive analysis tool that helps you compare the traffic statistics from three competitors in the dashboard. In comparison with Alexa, the tool provides more accurate insight sets about your rivals and gives a well-detailed analysis of their traffic sources. You can key more on SEO and stand out from the crowd.

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Once you enter a website or a list of websites, you will get data on:

  1. What are the basic traffic sources (Search, PPC,  Email, etc.)?
  2. What are the main competition’s online strategies?
  3. How much traffic are they receiving?
  4. How the traffic strategies vary among your rivals and countries?
  5. Do the rivals use the same traffic sources?

If you want to get more about this tool, you can test SimilarWeb for free, but with a pretty limited features.

5. Siteliner

Siteliner is a free and useful tool to quickly evaluate competitors’ content on a site including page sizes, duplicate content, internal linking, broken links, a number of words and links on a page.

Description: SiteLiner.pngDescription: SiteLiner1.png

When it comes to link building, it works in a very effective way: content-focused and Google-friendly. It helps you reveal dead or broken links on your website or other resources to avoid penalties from Google. The richer your piece of content is on a site, the more successful your link building tactic works. For SEO purposes, it is worth using SiteLiner.

Conclusion

To increase your sales and get much traffic, you need to use right SEO tools. The problem with many SEO tools is that SEO beginner or small agencies can’t afford expensive tools like WebCEO, Moz, etc. These 5 best alternatives are a lot cheaper and provide a good suite of tools to do a comprehensive competitor analysis.

Did I miss any of SEO tools? Which of these tools have you used? Your comments help me produce useful content on a consistent basis.

The post 5 Best Alternatives to Older Competitor Analysis Tools appeared first on SEO Chat.

December 13th 2016 Keywords, SEO

How to Use Competitors to Your Advantage in SEO

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by Jayson DeMers

Search engine optimization (SEO) is a powerful strategy, enabling you to get your website in front of thousands of monthly searchers–but it’s also a sensitive one. Because users often go with the first thing they see in search engine results pages (SERPs), all it takes is one competitor outranking you to completely stifle your potential.

But what if you could use your competitors to your advantage, rather than letting them climb over you?

Competitive Strategies

There are actually distinct strategies you can use to take advantage of the fact that your competition exists. Rather than serving as an obstacle or an annoyance, these strategies turn your competitors into boosts for your SEO campaign.

1. Optimize product reviews.

First, you can work on optimizing product reviews for SEO. Reviews affect SEO in a number of different ways. For example, getting better reviews for your business can help you rank higher in local search results. Earning detailed, positive customer reviews for products can help you rank for target keywords relating to those products. Reviews can even appear in SERPs directly if you use the correct microformatting. Take a look at how your competitors are using reviews in their current SEO campaigns; are there any opportunities for you to one-up them, with more or better reviews for your business or products? Work to outperform your competition here, and you’ll easily earn a higher slot.

2. Optimize for competitors’ brand names.

You could also write articles or optimize specifically for your competitors’ brand names, like how Printing Center USA recently wrote about Kinkos pricing. It’s unlikely that you’ll be able to outrank your competitors for their own brand names, but you could earn a competing spot near the top of the search results. This gives you some degree of control over new users’ expectations for that brand. Don’t write attack pieces or your own reputation could come into question, but don’t be afraid to point out some of their shortcomings; it’s a valuable opportunity to improve your visibility and relative reputation.
 
3. Write comparison and industry articles.

You could also write an extended comparison guide or list of companies like yours, like how the Creative Ham publishes a list of advertising agencies. The idea here is to provide valuable information to users who might be looking for companies in your industry–and of course, you can throw your own name into the mix. Write up honest details about each brand, including pros and cons, and let your readers decide for themselves. You’ll get tons of new visibility in search engines, so there’s no need to be pushy about advertising your own services in the article–you might even turn people away if you do.

4. Monitor and mimic link building strategies.

You can also use a tool like Moz’s Open Site Explorer to perform a detailed analysis of your competitors’ link building strategies. Pay attention to what links they’ve built, where they’ve built them, and how they’ve grown over time. You can adopt this strategy for yourself, mimicking their lines of development and earning similar growth in domain authority and reputation. It’s an easy way to catch up to a competitor ahead of you, and spot weaknesses that you can take advantage of with a simple twist to your existing tactics.

5. Track and differentiate niche keywords.

Keywords are another key area of SEO where you can easily gain an advantage. Pay attention to what niche keywords and long-tail phrases your competitors are optimizing for, then pick a group of keywords completely unrelated to them for your own strategy. Oftentimes, there’s an entire open field of subtopics and keyword phrases that are untapped by the competition. If you swoop in to pick them up, you’ll be in the clear to rank without contest.

6. Work with your competitors directly.

Finally, don’t discount the possibility of working with your competitors directly. In this scenario, you could work together to produce a piece of collaborative content, drawing on both your resources to create something you can both benefit from. Because you’ll have similar areas of expertise and a mutual desire to succeed, the power you can draw from this can be extremely beneficial to both of you.

Finding the Balance

These strategies can all help you get a competitive edge, outranking your competitors for valuable keywords, but don’t forget that your primary goal is to make your end users happy. It’s not worth writing a post about a competitor if it’s not going to matter to your target demographics, nor will outranking a competitor matter if your content is gimmicky and subpar. Prioritize your user experience first, then work on building a competitive advantage.

Be sure and visit our small business news site.

How to Monetize Your Blog Like a Pro

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Last year, celebrity gossip blogger Perez Hilton (Mario Lavandeira) earned an astonishing $15,000 in daily income, as his website gained a value of $2.66 million. Tech Crunch, starting out as a blog, has become a viable brand, worth $10.82 million.

Blogging has become an industry in itself. Once upon a time it was a platform for personal journalling, but over the years blogs have gained legitimacy, visibility and power on the web and beyond it. As you can see, one of the changes has been the fact that you can make real money blogging, even without becoming a major information powerhouse.

If you have thought about monetizing your website, here are some tips to help you get started.

Get Your Toolbox in Order

Whichever method (or methods) below you pick, the key is to use the right tools to organize the process well. Here are just a few good ones to consider:

  • Google Analytics is a necessary evil for properly monitoring your traffic sources
  • Register an account at ShareASale. That’s an affiliate marketing network that will connect you to quite a few cool programs
  • If you are going to be creating and selling a product or a service, make sure to use a sales management platform to organize leads properly. Salemate is a good affordable option

salesmate

Don’t Begin Right Away

This is an unpopular opinion with some, but the truth. It might seem like a good idea to immediately start trying to monetize a blog you’ve just started. But in the beginning you won’t have any traffic to drive profit.

The exception to this rule is if you already have a viable brand and are expanding it to include a blog for engagement and social marketing. In which case the traffic will come from your initial site, and monetizing right away makes sense. If not, focus on building that blog before you think about making money from it.

Join AdSense

Google AdSense is an important tool for anyone seeking to monetize their website. They provide both text and image ads, and usually the image ads attract the most attention and lead to the most clicks.

Of course, this is dependent on your traffic, as most people will not click through to ads. But the payout is decent, it adds up over time, and they are a trusted source for such a program. Other ad programs exist, but none come as highly recommended.

Use Affiliate Programs

Affiliates are going to be one of your greatest sources of income. Whether someone is promoting your product, or you are promoting someone elses, even small payouts will lead to a decent payout over time.

The more momentum a program gains, the more passive income you will start to make. You would be surprised by the numbers and the way they build after the first six months, and especially after the first year.

You can also offer your blog to companies of products you commonly buy and enjoy. Many will pay several hundred dollars for a solid review on a well established site.

Don’t forget that for both affiliate links and sponsored reviews you should use a proper disclaimer not to lose your readers’ trust and to be in-line with the US laws (and Google).

Optimize Your Search Ranking

You have to come up high in a search if you want to bring in the traffic that will inevitably up your income.

Since no one goes to the second page of Google, you have to have a good market share on certain keywords, and optimize your blog using that data. Invest in market research to find the best keywords that you can use, both long and short tailed, to improve your SEO.

Open a Shop

Having a shop only works for some people, as often a niche won’t really apply to a product series very well. But even selling mugs to those who might want to help support your site can be beneficial.

Try and create products that relate well to your niche, however, and don’t be afraid to take advantage of inside jokes and references that you have built with your followers over time.

Release an Ebook

Ebooks are big, and they have plenty of uses. They don’t bring in a lot of money, however, which can be a problem unless you have the status in your industry to be able to charge a higher price for a download.

Most people will offer them cheap or free, and use it to improve their visibility and draw people to their blog, thereby improving their other income possibilities. It will ultimately depend on you.

Example: The Lost Girls knew that and wrote an excellent book about their travels that has gotten great reviews. Both ebooks and self publication are potential routes for this goal.

Become a Speaker or Consultant

Are you now fairly well known? Have some street cred in your niche? Then start using your blog as a platform for finding guest speaker or consulting opportunities. You can earn thousands doing this.

Offer Freelancing Services

Your blog can act as a kind of portfolio, showing off your writings skills, nature and passion. That makes it a great opportunity to attract other people who want you to write for them.

Occasionally you will want to write a free guest blog post to promote your site. But otherwise you can offer your writing for pay, advertising yourself both through your blog and on sites like oDesk.

Start a Class or Series

Want something a little more hands on or creative? Then why not run a class or webinar series from your blog? People will pay good money for a well organized class, and you can offer the world your knowledge while improving your own financial stability. Everyone wins.

Udemy is the perfect place to start an online course and you can sell it through the platform too! Another great tool is Google Helpouts.

It might seem like a heavy task, and too good to be true. But you can genuinely turn your website into a profitable one, even if it takes time. You just need to know how to do it. Here are some tips and tricks for people who have managed to boost their regular traffic and are now looking to capitalize on that growing popularity

To get inspired, see this list of indie blogs that pay for a living.

Have some tips for monetizing your blog? Questions? Let us know in the comments

The post How to Monetize Your Blog Like a Pro appeared first on SEO Chat.

October 1st 2016 blogging, Keywords

Your Blog with an Eye on the Needed SEO (Right from the Start)

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We all know that we need to pay attention to SEO (search engine optimization) whether we are experts or not (or whether we want to be experts or not!). So, how do we start a new blog, equipped with the needed SEO foundations, without losing our head or losing our enjoyment of creating the blog?

Let’s discuss that!

A blog is one of the most powerful digital marketing tools you have at your disposal, but only if you know how to reach your target audience. Blogging is one of the quickest ways to increase your following and build your brand.

Even though there are millions of blogs online, it’s easy to make yours stand out even in the midst of the competition. In fact, even if you are like me and already have quite a few blogs online, that doesn’t mean that you cannot venture out and create yet another unique and brilliant blog!

We could probably sit down and list all of the fun aspects of the creation of that new blog, especially if it is one for which we feel passion. However, if no one is listening, it can get a bit lonely, eh? That is why it is so important to ensure that we are getting the word out, or more accurately, that we are drawing traffic to our blog, so that we have that audience.

By having that audience, it can help us to grow our passion even more and that will come out in the quality of the content that we produce on our blog. What is one of the most foundational aspects to growing that audience? It is ensuring that our blog is SEO optimized, right out of the starting gate.

Ok, have I really told you something that you don’t already know? After all, that is likely one of the reasons that you visit seochat.com, eh?

Ok, back to our topic… we can always “get the word out” at intermittent, strategic, and/or consistent intervals (preferably), but if we don’t start with a blog that has the basics, when it comes to SEO, we have a lot more work ahead of us. And, who wants to work when we can be producing content with all that brilliant passion, instead?

So, let’s get it started correctly, eh? In other words, it is easier to work “smart” than to work “hard,” right?

Getting Started… First Steps

Getting your blog up and running is much easier than one may think. In less than 30 minutes, you can have your blog up and running. So, without further adieu, let’s have a look and see how we can set up a blog in a few quick steps. Then, we will come back and talk a bit more about that SEO.

Choosing a Platform or Approach

Deciding where you want to create your blog is step one. If you are looking to save money, WordPress.com is an option. By far, it’s the largest blogging platform in the world, with an endless array of plugins and add-ons. You pretty much have an infinite amount of choices when it comes to designing your blog. There is also an option to host a WordPress installation in a self-hosted environment.

To Host or Not to Host (Also, To Register or Not to Register… a Domain)

Before we go any further, you need to decide whether you want to self-host or go with a free alternative. While there are pros and cons of both options, take note that with a free service, you won’t be able to have your own domain name.

If you are just blogging for fun, that’s okay, but for businesses trying to make a name for themselves, it is much better to go with a paid service where you can “own” your domain. (Technically, you are registering a domain name and leasing it, but many times people confuse that with ownership and it is called “owning” a domain, in slang terms.)

Along with SEO, this (“owning of the domain”) can increase website traffic by leaps and bounds. You see, having your own domain establishes your brand and your credibility. It helps to build trust in your business.

Design Your Blog

Designing the blog is where you get to choose your theme. Before jumping in with both feet, think about your business and what type of vibe you want people to get when visiting your blog. While creativity is key, you want to make sure whichever theme you choose goes hand in hand with your product and/or the service you will provide.

Even if the service is “only” the delivery of content (no shame in that!), it is still a service and the delivery of the product of your digital content. So, keep that in mind when deciding what you want your site to look like.

For an excellent in-depth discussion of these topics, visit this article on setting up your blog: “How to Start a Blog.” Then, come back here and we will continue our discussion on getting those SEO foundational blocks in place.

SEO is King

After you have set up your blog and brainstormed some ideas of what you want to blog about, it’s time to hone in on SEO. Remember, we are still putting together the framework for our search engine optimization foundation even as we build our blog (site), so this is just the right time to do it, remember?

Like we said earlier, SEO is what brings visitors to your blog. It is what keeps the conversation going. It is essential to your success as a blogger, as a publisher of digital content.

Due to the fact that every blog post you write actually becomes a web page, you need to make the most of the SEO opportunity. Write about keyword-rich topics that you would search for online if you were a consumer. SEO is far more than a few strategically placed words throughout your blog.

It is a matter of knowing which words to use, and when. It is also a case of knowing why these keywords and keyword phrases work so well (in drawing traffic). Now, use that knowledge!

The Successful Strategy and Use of Keywords

When used properly, keywords (and keyword phrases) should have the following characteristics:

  • They are only used a handful of times in your post. Overkill of keywords will only have your post flagged as spam by Google.
  • They flow naturally throughout the conversation of the blog post.
  • They are a combination of several words or a single word that directly relates to what you are blogging about in that post (or series of posts).

Continuing Your Success

In the world of online marketing, your focus needs to be on developing a relationship with your visitors. Proper and strategic use of SEO can get the traffic to the site, but you also need to ensure that you keep your audience combing back to the blog/site for more brilliant and entertaining digital content.

This is done through your effective relationship-building process and keeping the conversation going. That is why a well-written blog combined with strategically placed keywords, combined with that personality of YOU, will help build your online reputation and over time, increase traffic to your website. It is like a well-oiled circle. Then again, who oils circles?

The post Your Blog with an Eye on the Needed SEO (Right from the Start) appeared first on SEO Chat.

September 21st 2016 blogging, Keywords, SEO

Facebook Vs. Adwords Advertising

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Many businesses weigh the advertising abilities of Facebook and Google Ads because they want to get maximum visibility. They also aim to register new customers, boost sales and increase leads.

Differences between Facebook and Google Adwords Advertising

Google AdWords: Paid Search

AdWords is the world’s leading and most popular PPC advertising platform. Google Adwords has been labeled the term “paid search”. This advertising platform focuses on targeting keywords and use of text-based advertisements. Advertisers bid on keywords with expectation that their ads pop up alongside search results of questions. When a user clicks on the ad, the advertiser is charged, hence the name “pay-per-click advertising.”

Facebook Ads: Paid Social

Facebook Ads uses social networks for advertising. It has the greatest number of monthly active users (MAUs) compared to any other social network. Paid social enables users to find businesses depending on their online activities and interests.

The main difference between the two ad platforms is that Adwords helps you get new customers whereas Facebook helps customers find you.

The Strengths and Advantages of Google Adwords

Google is the world’s most common and widely used search engine. It is regarded as the de factor leader in online advertising. It deals with over 3.5 billion search queries daily. This offers advertisers access to unique and unsurpassed potential for customers looking for goods and services.

An Immense Audience

Google deals with over 40,000 search queries in a second. This equals to more than 1.2 trillion web searches annually. As Google advances, so will this immense search volume and the possibility for advertisers to get to new customers. All this potential is what makes Google ideal for your digital marketing strategy. However, when put together with Google’s precise search results, AdWords is more popular and widely used.

A Level Playing Field

AdWords majorly focuses on the relevance and quality of ads. Therefore, users are likely to keep using Google as their primary search engine. Google AdWords usually compensates quality and relevance more than other factors. Consequently, good advertisers get more results from their ad campaigns. Some keywords cost more than others.

A Wide Range of Ad Formats

Advertisers should utilize the numerous features of Google Adwords to make more enticing and compelling ads. These features include site links, ad extensions, and social proofing. Google also has ad formats specifically created to meet the needs of specific businesses including hotels and vehicle manufacturers. These ad format features include interactive map information and high-resolution images. New Ad formats and features are constantly created by Google to help advertisers reach new audiences and start new businesses.

The Strengths and Advantages of Facebook Ads

Facebook Ads play a major role in social media marketing. Since its inception, it has become a major part of digital marketing strategies for most businesses.

Unparalleled Audience Granularity

Facebook Ads have over 1.55 billion monthly active users. No other platform can compare to the size of its audience. Many people use Facebook to search for and use content that fits their individual interests, ideologies, values, and beliefs.

Advertisers exploit Facebook’s wide reach to reach their target audience. They do this by uploading customer details from their database to Facebook .Facebook then filters this data based on information given by third party data agents. The information automatically matches users whose data the advertiser uploads. Advertisers should view Facebook as a platform for interacting with their customers.

An Inherently Visual Platform

Facebook Ads often incorporate images, videos, and other visual content. This enables advertisers to control the quality of their Ads.

The post Facebook Vs. Adwords Advertising appeared first on SEO Chat.

August 5th 2016 Keywords

4 Of the Most Destructive (And Common) Blogging Tips You’ve Ever Heard

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Did you know that the majority of blogs become inactive within 100 days after creation?

I believe this is because the owners don’t realize what makes a blog successful. In fact, I had a client who believed it would be easy to make money on the Internet, and all she needed to do, was to quickly whip up a website. After four years of throwing money to freelancers to help her, she finally admitted defeat.

I’m not sure what happened to her, but I know of many people like her. I’ve also analyzed the content of a stack of small business websites, and the following fatal blogging tips are rampant.

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Blogging is not easy, contrary to a common misconception.
Here you can see what most bloggers struggle with.
Image Credit: SocialMediaB2B

Don’t be amongst those blogs who close shop 100 days after starting because they didn’t know what blogging entailed. And please never listen to the "experts" who advise you to do these four things to get more blog traffic:

#1: Just add lots of content, often

When I first started dabbling in online marketing several years ago, I was told that in order to get traffic to my website, I would need to add content. Often.

Which is what I did.

But to my shame, the content was of no real value. I don’t know what I was thinking! Somehow, whoever it was who dispensed the "just add content" recipe to me, neglected to mention that it needed to add some kind of value for my readers.

It’s no wonder it never got shared or commented on, and my website’s bounce rate was high.

I see the same trend today, specifically with small businesses who go online. They add content – any content – to try get more traffic, not realizing that not only is their brand at stake, but so are their search rankings, because search engines look for quality, value-add content to match to user’s searches.

And trust me, search engines have algorithms in place to determine whether content is crap or not.

Brian Dean from Backlinko, expert blogger, says that, "Blogging today is 110% about quality…not quantity."

Just adding content – any content – will not get your blog more traffic, or result in more business.

#2: Stuff in keywords wherever you can

In days gone by, when search engines were still collecting themselves, website owners cottoned on to stuffing keywords in wherever they could. And then search engines got clever and wiped those websites far into the abyss of no return.

Yes, your blog needs keywords to rank higher in search engines and therefore get more traffic, but keywords need to be included in content in a natural way, making it easy for people to read.

My suggestion would be to use SEOChat’s free related keywords tool and then go on over to Google Keyword Planner to find the best keywords that have low competition, but high search volume.

Add a keyword naturally into:

  • The title of your post
  • The URL of the post
  • H1 header tags
  • In the first 100 words of your content
  • Sprinkled throughout your content, every 150 or so words
  • In the category of the post
  • In links to other authority sites
  • In image descriptions

When you stuff keywords in content, search engines will not promote your blog. And visitors will click away pronto.

#3: Hire cheap writers to churn out more content, fast

There is great demand on freelance writing websites like Upwork, but you get what you pay for, and since getting more blog traffic is not about churning out content just for the sake of content, when you hire cheap writers for your blog, you’re going to get not only badly written content, but it won’t be SEO optimized, or provide value to your readers.

All the top websites understand this, and pay about $266 or more for one blog post. When you consider that writers on sites like Upwork, charge from about $10 for a blog post, you can start to understand why the quality would be so poor.

So. Perhaps you pay $10 for someone to write you a blog post. But that post can actually damage your search engine ranking because of bounce rate (people come to your site, see crap content, and immediately leave). It will also damage your reputation, and most users will not convert. And so I ask you: why are you wasting money on bad writing? What is it benefiting you?

If you’re not a good writer, for goodness sake, hire a decent one who understands your target audience and optimizes the content, or just stop blogging.

And read Neil Patel’s step by step guide to creating a money-making blog. His advice is sound, and since he is the master of online marketing, he knows a thing or two on this subject.

By the way, while we’re on the subject of Neil Patel, when you check out his post, have a look at the quality of it, and how it’s all laid out. It’s popular because he only writes content that is helpful to his audience. Do your best to emulate the style he uses, but adapt it for your niche.

#4: Add stock photos to attract attention

Somewhere, you heard that images in blog posts attract attention. That would be right.

But. And it’s a very big "but": stock photos just don’t cut it anymore. They’re boring, fake and your readers can’t relate to them. It’s a psychological thing.

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A cheesy, fake and ineffective stock image…what business people do you know who do this?!
Image Credit: WebMeUp

To do justice to your blog by attracting attention and leading to higher conversions, images need to:

  • Be of high quality.
  • If your blog centers around an online store, make sure your product images are clear and show enough detail and offer as many views as possible.
  • Images must be relevant to the content. They should support the text and not simply be added for the sake of adding an image.
  • Add image descriptions that titillate, because people’s eyes draw to images first. If the description creates curiosity, they are more likely to keep reading, and this is good for SEO, and conversions.
  • Be sure to compress images so that they don’t slow down your site.

Fatal advice summed up

If you’re going to blog, you may as well do it right. Unfortunately, doing it right means it’s going to take time.

But if you don’t do it right, you’ll lose business and opportunities.

To sum up, let’s reverse the four most common and destructive blogging tips:

  1. Add blogging content that rocks. Help people want to share it because it resonates with them.
  2. Use keywords naturally, and strategically.
  3. Hire writers who may charge more, but will get your blog better results.
  4. Add images that are relevant and support the point you’re trying to get across in your content.

The post 4 Of the Most Destructive (And Common) Blogging Tips You’ve Ever Heard appeared first on SEO Chat.

July 19th 2016 blogging, Keywords

3 Ways You Can Boost Your Brand Online

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When it comes to gaining visibility online, gaining traffic shouldn’t be the only goal. Sure, you can choose a few select keywords to implement in your campaign and get your site ranked. But, actually getting your brand name out there so that it resonates with the message you want to send, that takes a lot of work to do.

In addition to doing the basic SEO on-page steps such as including your brand in title tags, and using brand keywords in your blogposts, you also need to list your company on relevant directories, create branded social media posts, conduct product giveaways for your audiences, and the list goes on.

Ranking for a brand isn’t new. In 2009, Google released the Vince update which produced ranking for brands.  It wasn’t that Google was favouring big brands over small businesses. Google used the most common searched terms as basis for ranking sites and big name brands happen to be mentioned in most user queries which helped propel these brand’s places in search engines when the update happened.

With this in mind, it’s important that you begin building on your brand visibility right now. In this article, I will outline three steps to help you out so you can gain better visibility for your company’s name and get more people talking about you.

1. Take advantage of PPC

Take advantage of PPC

They say content is king but when it comes to brand awareness, one of the fastest ways to get your brand out there is through paid search ads. With these, you don’t need to get organic rankings for your site to appear on top. With the right keywords, bid, and headline, together with a reliable digital marketing company, you’ll have your brand name on top of the results.

PPC gets you quick visibility that is not available in other methods. Searchers don’t even have to click on your site. As long as they see your brand name, then you have already won. So when crafting copy for your PPC ads, make sure that they look catchy but friendly at the same time. No fluff, just important information.

PPC allows your brand to appear in front of the pages of your different target customers including those who are interested in your brand and those who already have purchasing power but just don’t have any idea of your brand yet. Manage your PPC wisely and target it towards brand keywords. This should help get your brand name out there in no time.

2. Get on social media

Get on social media

Find out where your customers are hanging out and post content that they will like. Social media presents brands with a very big opportunity to get their name in front of people’s mobile device screens. Facebook alone has 1.5 billion active users followed by Instagram which has 300 million and Twitter which was over 284 million.

This doesn’t mean you should just jump in on all three. There are more social platforms you can explore. The number of users is important but what matters more is the people that are hanging out in it. Research the platforms your target customers are using and build content according to their needs and interests. The more you post great content on social media, the more likely it is that people will remember your brand and will return to your site since they now associate you with quality content.

Work on your local SEO

Work on your local SEO

In April 2016, Google released an updated guide for Google My Business which gave everyone a chance, whether it’s small or big businesses, to rank in search engines. If you own a small business, take this opportunity to get your brand name to your local audiences.

The update’s help page outlines the steps you can take to improve your local rankings. The first step is to get your brand’s name in at least three listings. Make sure that the listings where you post your business are relevant to your niche and that the name, phone, and address are consistent.

Collect as many reviews from previous clients and respond to them accordingly. This helps Google define your business better and as a result, rank you for the keywords you are targeting.

Those are the three main steps you need to take in order to get better brand awareness for your business. Both ads and social media have become so closely embedded in our lives that it’s impossible not to yield results from the strategies we have listed above. And Google knows it too! Both ads and social engagement belong to Google’s long list of factors for ranking a site.

Any thoughts? Let us know in the comments.

The post 3 Ways You Can Boost Your Brand Online appeared first on SEO Chat.

May 31st 2016 Google, Keywords, PPC

7 Must-Have Tools for PPC Managers

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While the digital world can be highly changeable, some things remain the same. One of those constants is that PPC is still a primary profit generator, and a lucrative way to monetize. When you look at the methods of the highest earning websites across the web, what is often at the very top of their earning strategies? PPC.

If you are looking for a way to optimize your own website for higher earning potential, these tools are must haves.

Ringostat

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Ringostat is an intelligent call tracking tool that increases the performance of the advertising and optimizes business workflow.

Ringostat multi-channel report shows the sequences of interactions that brought the user the phone call. With this type of reports Ringostat clients see how previous referrals and searches contributed to their sales, what traffic sources were the first in the consideration process and what sources ultimately converted the user into the lead.

Moreover, these reports show the number of visits from each advertising channel. The call log allows to evaluate the efficiency of advertising campaigns and properly re-allocate the advertising budget. Showing the source of each phone call up to a keyword level, it helps to determine the campaigns that really generate calls.

Obviously, you can glean a lot about your customer  base this way, which can really help you with ad planning. It is expensive, but worth it if you have a decent sized business.

Adwords Editor

Nothing is as frustrating as having to manually go in and edit a bunch of different campaigns in Google AdWords. So your best bet is to make it possible to mass edit and make changes faster.

Adwords Editor gives you the power to do that. It is a super simple tool, maybe so simple it doesn’t seem like it would be that helpful. But it is…oh, yes, it is.

Keyword Planner

Keyword Planner

Speaking of Google, have you used their Keyword Planner yet? If not, you are insane. This is hands down the best free research tool on the web.

You can find the best keyword combinations and monitor your campaign progress, making changes along the way until you have the best possible keywords targeted. Start using it, and thank me later. If you are already using it, use it more. Then thank me again.

Answer The Public

This is a great secondary keyword research tool to use in addition to Google’s Planner. You can generate questions related to your business, and come up with some awesome target phrases. Plus, it is free.

This is out of the usual scope of PPC tools, but is still really valuable and can inform your strategy later on.

SERPstat

How do you keep a leg up on the competition? Spy on them, of course! This tool is a handy little app that will do the detective work for you.

You can find out what keywords they are targeting, how much they are spending on campaigns, and a lot more. Sometimes knowing what the other guys are doing is the best possible way to improve your own efforts.

Trello

Trello is kind of my collaboration and project management tool of choice. I use it for everything from professional projects to personal ones.

I find with PPC campaigns it is a great way to organize keywords, track data, and make future plans. Especially if you are working with a team that needs to stay involved.

Adwords Scripts

No one really likes spending all the time needed to run an effective PPC campaign. It takes ages, and so much energy.

These scripts written by BrainLabs automate several of the tasks that take up the most time. Every one of these is a lifesaver, and you should implement them immediately.

Have some tools to add? Let us know in the comments!

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May 20th 2016 Keywords, PPC