Media Storm Signs Eyeview as Exclusive Partner

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Independent media agency Media Storm had made a deal with Eyeview to further personalize its video offerings.

Charlie Fiordalis, managing director of digital at Media Storm, said that one of the most difficult problems with online video ads is targeting the campaign to reflect viewer location. Eyeview focuses on these location-based techniques and deciphers not only where the person is, but also local trends and the user's audience demographic.

Last year, the companies had worked together on about 20 video advertising campaigns—including DaVinci’s Demons, Teen Wolf and Rectify—that included a call to action. These included tune-in requests specifying which channel you’d need to watch in your city.

“People in New York see a totally different video than people in L.A. That hits a lot of the core challenges we have for tune-in,” Fiordalis explained.

Now, Eyeview’s technology will be the only video platform that Media Storm will use as part of offerings as an end-to-end solution for publisher needs. Other optimizations can include the local time the channel is on and which theaters the movie is playing in. Clients that will benefit from this partnership include FOX, FX, CMT and the Food Network.

"Media Storm is a great partner not only because they’re a market leader with very top-tier tune-in customers, but also because our companies are both focused on leading 1-to-1 video and marketing,” said Tal Risenfeld, Eyeview's vp of sales.

Fiordalis hopes that within a year, the online video targeting technology can be used in television ad campaigns.

“We can use the same creative on television,” he said. “It’s going to move into that and serve across and optimize across all screens at once."






April 23rd 2014 Marketing, Technology, video

New Book Reveals Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets and Mobile Phones

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Market to people, not devices and other lessons learned in new book.

multiscreenmarketing

It seems like only yesterday that my colleague Kelly Jones and I set out to create a thought-leadership program at Microsoft Advertising to help marketers better understand and anticipate the needs of their customers. Now, almost three years later, we’ve summarized our research findings alongside practical advice for marketers into a new book published by Wiley & Sons.

We were inspired to write this book because we felt marketers are challenged with the explosion of technology and devices to the point where we’ve all gotten wrapped up in the features and functions of the devices and what campaign may work best for a device or screen. In doing so, we’ve lost our inherent focus on ‘the people’ behind the screens and what their needs, wants and intentions are.

Part practical handbook, part provocation, Multi-Screen Marketing shares what we’ve learned from our research and from working alongside customers, designers and engineers. The book’s central premise is fairly simple. Once you figure out why people do what they do – what motivates them as they use digital channels to enable and empower their daily lives – predictable patterns emerge. These patterns provide clear roadmaps for building compelling, meaningful and memorable marketing strategies even within a complex, device-laden media ecosystem.

These days, nearly every advertising request for proposal (RFP) contains social and mobile line items, indicating that too many marketers focus on the capabilities of a device or marketing channel at the expense of consumers’ needs. The more we focus on functions and features, the further away we get from the people who are using these devices; and the further we get from the people using these devices, the greater the risk that we build marketing campaigns that are technologically clever, but fail to build bridges between consumers and brands. Multi-Screen Marketing puts consumers firmly back in the center.

We include seven calls to action (outlined in seven chapters) where we share how brands can provide more unified experiences across computers, tablets, mobile phones and gaming/entertainment consoles and why this is of critical importance as move into a digital future.

Chapter 1: The Seven Things You Need to Know to Reach Your Customers across Televisions, Computers, Tablets, and Mobile Phones
Chapter 2: Meet the People behind the Screens – Market to Your Customers, Not to Their Devices
Chapter 3: Know Your Customers’ Decision Journey – Use Screens to Facilitate Decision-Making
Chapter 4: Introducing Quality Social – How to Harness the Real Power of Social Motivations across Screens
Chapter 5: Simplify Your Multi-Screen Content Strategy – It’s Time to Rethink “Consumers in Control”
Chapter 6: Drive Efficiency by Targeting Consumer Needs, Not Millennials and Moms – Learn the Multi-Screen Audience Targets That Matter
Chapter 7: Initiate Action with Seamless Experiences across Screens – How to Execute Quantum Multi-Screening for Your Bottom Line
Chapter 8: Measure Consumer Metrics, Not Device Metrics – Avoid the Device-First Measurement Trap
Chapter 9: Meet Your Customer in Her Moment
Chapter 10: Afterword: Winning in the next wave – A Vision of the Future by Microsoft’s Chief Solutions Officer Rick Chavez

We welcome you to read the first chapter on Amazon here. We hope this book provides some practical ways to reach your customers with more effective advertising across screens, while also inspiring the industry to challenge the status quo. Let us know what you think!

Best,

Natasha Hritzuk and Kelly Jones

April 22nd 2014 Marketing

Revenge Porn Is Bad, But It’s Not GoDaddy’s Fault (Forbes Cross-Post)

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Revenge porn is odious, but so is a judge’s disregard for a federal law. In a lawsuit by revenge porn victims over the controversial revenge porn website Texxxan.com, a Texas state trial court had ruled that Texxxan’s web host, GoDaddy, was liable for hosting the site. Unfortunately, that ruling contradicted a federal law, 47 USC 230 (Section 230), that says web hosts aren’t liable for the sites they host.

Recently, a Texas appellate court fixed the lower court’s obvious legal error and emphatically ruled that GoDaddy qualifies for Section 230′s protection. While this is good news for the judicial system’s accuracy, it’s hardly the last word on revenge porn legal questions.

The Case Ruling

The case involves Texxxan.com, a website that published user-submitted “revenge porn,” or pornography being published to hurt a person depicted in it. Texxxan.com generated a lot of controversy when it first went live, but it was shut down quickly. As often happens, the lawsuits live on far longer than the website spawning them.

GoDaddy was Texxxan.com’s web host. As a result, GoDaddy didn’t directly interact with the true bad actors, the people who submitted the revenge porn for publication. Instead, the plaintiffs allege that GoDaddy didn’t pull the plug on Texxxan.com, its hosting customer, fast enough. That kind of argument is exactly what Section 230 was supposed to preempt.

To get around Section 230, the plaintiffs argued that Section 230 didn’t apply to intentional torts (building off ambiguous language in Milo v. Martin), obscene material that isn’t constitutionally protected (a novel argument that I don’t recall seeing before), and civil lawsuits based on criminal statutes (a la Doe v. Bates and numerous others). The plaintiffs also argued that GoDaddy didn’t follow its user agreement. The court decisively says that none of these arguments work:

All of plaintiffs’ claims against GoDaddy stem from GoDaddy’s publication of the contested content, its failure to remove the content, or its alleged violation of the Texas Penal Code for the same conduct. Allowing plaintiffs’ to assert any cause of action against GoDaddy for publishing content created by a third party, or for refusing to remove content created by a third party would be squarely inconsistent with section 230.

Implications

This was such an obvious case for Section 230 that it would have been shocking if the appellate court had affirmed the trial court (it was less shocking that the trial court disregarded the law; that happens sometimes with sympathetic cases). Still, this ruling does not end the legal scuffles over revenge porn.

Individual Contributors. Users who submit revenge porn face significant legal risks. I have a separate blog post in the works where I’ve cataloged at least a half-dozen revenge porn victim victories over the submitters of revenge porn.

Web Hosts v. Site Operators. This case only addresses the situation where a commercial web host provides services to the operator of a user-generated content site, i.e., the web host is two steps away from the bad actors. As the court explains, “it is undisputed that GoDaddy acted only as a hosting company and did not create or develop the third party content on the websites.” That factual basis may be more colorable for revenge porn website operators, like Texxxan, who are only 1 step away from the bad actors. As we’ve seen, the California state attorney general’s office thinks it has a way to get these operators criminally; and courts may think it’s less clear whether site operators like Texxxan.com “created or developed” the third party content at issue.

A New Federal Crime? To get around Section 230, revenge porn advocates want to create a new federal revenge porn crime. This wouldn’t help the plaintiffs directly in the lawsuit–only the government can prosecute crimes–but it would expose GoDaddy and many other service providers to potential criminal liability (i.e., jail time) for the bad acts of their customers’ users. A new crime like that could have significant collateral consequences on legitimate activity, as GoDaddy and other vendors become overly conservative to avoid any risk of betting their liberty. So, while the law currently makes it clear that web hosts aren’t liable for the malfeasance of their customers’ users, a new federal crime almost certainly would fundamentally change that calculus.

Case citation: GoDaddy.com, Inc. v. Toups, 2014 WL 1389776 (Tex. Ct. App. April 10, 2014)

April 19th 2014 Marketing

10 more things you should know about European ecommerce

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Last month I wrote a blog about the 10 things you should know about European ecommerce , but such a huge topic comprised of dozens of different markets can’t be summarised in just 10 points so here are some more things you need to know about Europe’s online retail industries.
France: €140,000 can now buy you the use of the .paris domain

Fraudulent ecommerce vendors face prosecution in the Netherlands – This may seem like a pretty obvious claim, but until recently there…(read more)

April 16th 2014 Marketing

Katherine Heigl Vs Duane Reade Lawsuit May Serve Up Lesson In How Not To Tweet

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New York pharmacy chain Duane Reade’s social media team might be getting an expensive lesson in how not to tweet. And that means the rest of us get a free reminder about the perils of using celebrity photos in social media. First the news: Actress Katherine Heigl is suing Duane Reade in New…



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April 12th 2014 Facebook, Marketing, Social Media, Twitter

Facebook Moves To Boost The Size Of Ads In The Right-Hand Column

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Facebook is increasing the size of its right-hand column ads. The move, announced today in a Facebook for Business blog post, is intended to make such ads more prominent and visually consistent those appearing in users’ News Feeds. Here’s the new look compared to the current offering:…



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April 10th 2014 Facebook, Marketing, Social Media

Twitter And Facebook Declare #MarchMadness Victories

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Did anyone win March Madness? No question, Shabazz Napier and his Connecticut teammates were the ones cutting down the nets after holding off Kentucky for the NCAA men’s basketball championship. But when it comes to the battle for big event social media supremacy, the clock is still running…



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YouTube Gives Your Video Descriptions More Display Space

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YouTube has made a subtle but welcome change to its video pages, expanding the default display of the description to five lines from two. Here’s how that looks: Previously, savvy YouTube producers jammed as much information as possible into the first two lines of description to ensure viewers…



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April 9th 2014 Google, Marketing, video, YouTube

Trusted Resources for Learning Usability, Marketing and User Experience

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Are you bitten by the website user experience bug?  Do you wonder where to get trusted advice that won’t conflict with SEO strategies?

Student LearningThere are some great deals for online courses and affordable conferences available. In addition, many long-time leaders in linking, copywriting and conversions marketing remain dedicated and provide continued support, while adapting to the ever-changing Internet environment.

Here are a few of my top favorite people and websites for continued education or beginners seeking trusted resources in web site design and search marketing.

Nobody makes content writing for marketing easier to understand and learn than Karon Thackston at Marketing Words .  She provides a constant source of material such as Conversion Techniques for Copywriters, for your Kindle, plus cheat sheets, ebooks and more.

Links master, Debra Mastaler, well known for Link Spiel, has recharged her site to now include tools and more marketing resources.  Look to her for credible, proven advice on any topic she covers.

The Search Engine College  offers a wide variety of tutor-led certification or self-study courses in SEO, PPC, Usability and more.  The fees are extremely reasonable with many perks, bonuses and continued support.

UserFocus provides one of the few newsletters I look forward to because it is always packed with good resources.  Their site has a section of articles and publications loaded with a library of resources.

For a nice list of events, seminars and book covering web design, marketing, user experience, mobile and more, Rosenfeld Media, publishes several books that I have in my library, as well as they are constant source of up to date information on new educational opportunities.

The UXPA Boston one day conference is a one day affordable conference featuring over 30 talks, with 4 tracks, for under $250 per person.

If you have time for self-study and are on a tight budget, Udemy is your paradise.  Courses are offered on a wide range of topics by well-regarded thought leaders and experience professionals.

Search Engine Journal has grown into a vibrant news source.  Their recently updated website is a signal they are committed to continued excellence in providing well written material by credible authors on marketing and web design topics. .

TrustAccessible web sites are still at the bottom of the list when it comes to be site building.  Maybe it is due to the mystery surrounding the guidelines, reasons why they are helpful or fears that the extra time to create accessible sites is costly.  The best website for understanding how to create accessible websites is also an excellent source for WordPress plug-ins.  You will find Joe Dolson to be easy to understand, informative and passionate.

And finally, Internet Marketing Ninjas provides free ebooks such as Advanced SEOs’ 7 Curiously Obvious Rules  and The Secret to Natural Web Site Conversions.  You can also view the talks I have given that were posted to SlideShare by reviewing the list provided under “Presentations by Kim”.

Where are your trusted resources?  Who do you trust to keep you informed and up to date?  Do you have favorite affordable recommendations for events, books, and websites?  Who do you most recommend when someone asks for advice in your field?

The post Trusted Resources for Learning Usability, Marketing and User Experience appeared first on Internet Marketing Ninjas Blog.

April 9th 2014 Design, Marketing, SEO, Usability

The Drop In Facebook Page Reach Is All About The Competition

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One key reason that Facebook Pages are reaching fewer of their fans with posts: the number of Pages Liked by the average Facebook user has increased by more than 50% in the last year. That statistic, provided by Will Cathcart, Facebook’s News Feed director of product management, in a recent…



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April 5th 2014 Facebook, Marketing, Social Media