New Data Shows Importance Of Facebook Shares Over Likes And Comments

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When it comes to your Facebook posts, shares appear to be significantly more important than either likes or comments when it comes to increasing your reach and audience.

Have you found shares to be more effective at increasing your posts’ reach than likes? Let us know in the comments.

That is the key finding from some recently released research by Socialbakers, which says it is now able to demonstrate that shares directly correlate with viral reach more than any other kind of interaction.

Here are a couple of graphs that do just that, looking at both media and brand posts:

Optimized-Screen Shot 2015-11-20 at 10.53.31 AM

Viral reach, by the way, refers to those who saw a story in their News Feed or Ticker only because of one or more of their friends interacted with it.

According to the findings, there’s a 72% chance that if a Facebook user sees a Media post referred from a Facebook friend interacting with it, the interaction was a comment, but if that person shared it, the percentage goes up to 99.8%. The numbers for brand pages are 28% for comments and 94% for shares.

“Another major finding from our research is that most unique Media impressions come from viral reach – and from their posts being shared,” says Socialbakers social media analyst Phillip Ross. “This fits the general pattern we see in our Promoted Post Detection tool (an exclusive component of our social media analytics tool), that almost all Media engagement is organic. Now, we know that this organic engagement almost certainly comes from content being shared. But for Brands, it’s not the same story. Shares only correlate 55% with unique impressions for Brand posts.”

“Strangely enough, Likes correlate most strongly with overall Brand post impressions,” he adds. “This phenomenon happens for a more obvious reason than it may seem: there are simply more Likes happening to the average Brand post than there are Shares. Keep in mind there’s still a very high correlation between Shares and unique viral impressions – but because viral impressions only make up 6% of all Brand impressions, most Brand post impressions that come from social referrals will come from Likes. The lesson here is clear: To get friends of your target audience to see your branded content – and to get the broadest reach possible on Facebook – your content must be shareable.”

Socialbakers also shared this video of its executive chairman talking about engagement data of publishers, which the firm says brands should be looking to for inspiration when it comes to shareable content.

The advice here essentially amounts to following BuzzFeed and Business Insider to see how to do content for social media.

A Facebook spokesperson was recently quoted as saying, “Over the past two years, we’ve seen referral traffic to publishers from Facebook grow significantly, nearly across the board. As the number of posts to Facebook has increased substantially over the past few months, there has been a corresponding increase in the amount of potential posts to show any one person, which impacts reach. In this newly competitive landscape, we’re seeing results vary by publisher: some are experiencing continued growth in referral traffic while others have seen declines. On the whole, referrals to the top 1,000 publishers are at the same level today as they were in January.”

Clearly, businesses need to be creating content that people want to share with others, and should be going out of their way to encourage people to do just that. Does your content only display Facebook’s like button and not the share button? That’s a good place to start.

We recently looked at some findings indicating that short and sweet Facebook posts tend to drive more traffic to websites. More on that here.

Do you focus on getting shares over likes? Do you post content that emulates that of the media? Discuss.

Images via Facebook, Socialbakers

November 21st 2015 Facebook, Marketing, Social Media

How to Turn an Influencer into a Loyal Member of Your Site’s Community

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How to Turn an Influencer into a Loyal Member of Your Sites Community 01When you are seeking visibility for a product, brand or website, social media is a clear necessity in your tool belt. Spanning across multiple websites, formats and audiences, the way you structure your website can make all the difference in the world as to your eventual popularity.

Perhaps the easiest way to make the most of social media is connecting with influencers. Think of social media as real estate, whether it is a Twitter profile or a blog. Spaces run by influencers are prime locations, which have the greatest impact on your social portfolio.

Influencers run the social web. From Instagram accounts that have millions of followers to Twitter celebrities accounts, a single share can end up launching you from obscurity to internet fame. Any brand that is looking to grow online dreams of that happening.

Businesses have been going to extreme (and creative) lengths to engage these influencers. Here are some actual tips for building genuine relationships with influencers:

Focus On Building A Relationship

When you catch the eye of an influencer, you aren’t going to connect right away. It will take time to cultivate a mutually beneficial relationship, and earn one another’s trust. You have to put in the time and effort to get to that point.

That means focusing on a small list of influencers, not throwing your net out to everyone you can find and hoping you catch a few.

Doyan Wilfred offers a great point here: Look for someway to add value. Find when and where you can contribute. The best way to come across as helpful is do the work for them. For example, start looking for a broken link-relaionship building.

Know What Influencers Can Do For You

There is a basic rule of thumb in social media marketing, and that is knowing your categories of promotion. Consumers are going to make up the majority of your word of mouth marketing. They are the ones who are using your product, they are the ones who are going to be speaking out the most, they are who you have to keep happy. Tip: Sleep with your customer

Next, you have industry leaders, people who are well respected in your field. They are people who consumers trust, regular people who will be listened to and respected. They will make up your biggest list of potential influencers to target.

FirstSiteGuide is an excellent example of the influencer-powered content marketing: Notice how they let the blogging influencers introduce the guide:

start a blog

Finally, you have actual celebrities, be they internet or otherwise. They are great for sponsorship and promotion, getting the word out to a huge number of fans. Unfortunately, they are also the hardest to connect with. You would be better served focusing on industry leaders, and leaving the celebrities to big brands that can offer major advertising deals.

Be Genuine

Once you know who you are going to target, it is time to start working on that relationship building. But just knowing you have to build one doesn’t mean you will be successful. It cannot be a one sided process; you have to entice the influencer into wanting to connect.

Be genuine, even when you are speaking on behalf of your brand. A person can’t build a relationship with a company. They can with a face behind that company, with real people. Be a real person, and try to relate on that level.

Read further: How to: Build Long Lasting Relationships With Influencers On Twitter

David Leonhardt has a great recipe for this:

Find something you can connect with on a personal level.  For instance, if you are a cat-owner, and 3 of the 10 influencers on your short list tweet about their cats, put those three on your “very short list” and start interacting with them when they tweet about their cats.

Never contact them speaking PR jargon, or making promises or demands. Start a conversation, compliment them and their work, tell them why you think they would be a good fit. Offer them something free, with no strings. Keep in contact, and show an interest in what they regularly post.

Brighton Cormac offers to learn some relationship building lessons from a well-known book:

Dale Carnegie had a lot right when he wrote ‘How to win friends and influence people’ almost 80 years ago. There is so much that can still be taken from this book and for those trying to turn casual site visitors or influencers into loyal members.

If you don’t have time to read the book – the Wikipedia page summarises its main points nicely.

You’ll realise at a glance that it doesn’t take a lot to bring most of this philosophy online and it will help you reap rewards if you do take from it.

Read further: 8 Genuine Ways To Keep In Touch On Social Media


The end goal of any influencer marketing campaign is not to hear back from the influencer once (or twice). It’s to make him/her part of your site community.

Turning influencers into brand ambassadors is what you should be targeting.

Here are a few tools to help do that:

Read further: HOW TO: Use Social Networking to Effectively Build Media & PR Contacts (Tools and Tips)

Do you have any tips for engaging influencers? Any case studies of brands doing it right? We would love to hear all about it, so let us know in the comments!

Ann Smarty is the founder of MyBlogU

The post How to Turn an Influencer into a Loyal Member of Your Site’s Community appeared first on Internet Marketing Ninjas Blog.

November 17th 2015 Marketing

Instagram Partner Program Opens To Help Businesses

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Instagram just announced the launch of the the Instagram Partner Program geared at highlighting partners to help businesses grow on Instagram and make it easier for advertisers to find helpful technology partners.

The program is kicking off with 40 partners in three categories: Ad Tech, Community Management, and Content Marketing.

In the Ad Tech category, partners include: 4C, Adaptly, adMixt, Adobe, adparlor, adphorus, Adsmurai, adtz, Ampush, Bidalgo, BornLogic, Brand Networks, CitizenNet, eSome, Advertising, Facelift, Glow, Kenshoo, Kinetic, MakeMeReach, Marin Software, Nanigans, Salesforce Marketing Cloud, Pyxis,, SocialCode, Sprinklrr, TorchLight, Unified, and Wisebirds.

Community Management partners include: Conversocial, Curalate, Expion, Hootsuite, MomentFeed, Percolate, Salesforce Marketing Cloud, Spredfast, Spinklr, and Sprout Social.

Finally, under Content Marketing, partners include: Curalate, FlashStock, Olapic, Percolate, ReFUEL4, Salesforce Marketing Cloud, and Tongal.

Obviously there is some overlap with some of these, and you can learn more about what each partner has to offer at the Instagram Partners site.

“Our Instagram Partners are already solving business challenges for our business community,” Instagram says in a blog post. “In August, House of Blues Entertainment turned to our partners to help sell tickets for an up and coming artist playing at its Charlotte, North Carolina location. Using Instagram’s targeting combined with Instagram partner CitizenNet’s audience modeling, they targeted residents with similar musical tastes during a 13-day campaign. At the end of the campaign, they saw a 64% higher return on investment than their previous benchmark—inspiring them to extend their advertising efforts to 40+ venues in the US.”

“Instagram Partners help solve a wide variety of business challenges—whether it’s driving more installs for a new mobile gaming app, or driving in-store foot-traffic during the holidays,” it says. “We have partners available to help drive both brand and performance objectives across a wide range of businesses.”

The partner program should go a long way toward fostering growth in business use of Instagram, which is still in its infancy when it comes to the advertising landscape. Early results have been impressive, but with all of these partners on board and more and more businesses taking notice, Instagram is on its way to being a force to be reckoned with. This is in no small part thanks to parent company Facebook, which of course offers Instagram advertisers some of its own perks.

On the developer side of the equation, Instagram has requirements and documentation you can check out to see about joining the Partner Program.

Image via Instagram

November 11th 2015 Marketing, Social Media

Infographic: Will Stay-at-Home Moms Determine America’s Next President?

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Tonight, Republican presidential candidates will once again attempt to appeal to voters across the U.S. However, a few months from now, the campaigning will begin to focus on a smaller subset of people in several key states.

It's no secret that Ohio is home to some of the most coveted votes in America. Winning the electoral battleground is a required right of passage. As The Washington Post pointed out in 2012, no Republican running for president has ever made it to the White House without winning the Buckeye State.

But what does an Ohio voter look like? And, more importantly, what do they like?

Using aggregate data from millions of Internet users across the country to see how various interests align with party affiliation, The Trade Desk found evidence that the interests of undecided voters are similar to those of stay-at-home moms.

According to the results, undecided voters in Ohio frequently buy salty snacks, meat and seafood, and baking and cooking supplies. They are interested in luxury shopping and heavily binge-watch shows on Bravo, TLC, Showtime and Comedy Central as well as awards shows.

It might sound like a stretch to connect the dots, but according to Jeff Green, CEO of The Trade Desk, the U.S. portion of a global data set with billions of data points is big enough to provide quite a bit of precision.

"It projects to me that the insight we've learned so far in this election cycle is that stay-at-home moms have the most power in determining the next president of the United States," Jeff Green, CEO of The Trade Desk, told Adweek.

Green said that while the analysis is specific to Ohio, the trend could extend across the country. That information could be helpful to political candidates in the coming year.

"It changes the game in the way that messages are shared, and I think for the better because it makes it possible to say something precise rather than something generic," he said.

Here are some other insights about Democrats and Republicans across the state:


November 10th 2015 Marketing, Technology

Why I Hate the Word Content, and More Thoughts on 15 Years of Content Marketing

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Contently quote

I’m a little slow to post this here but would be remiss not to. Several weeks back, I had a fun time talking shop with Dorian Benkoil, founder of the MediaThon series and one of the savviest content marketing practitioners I know. 

The result of the conversation was an extensive interview, one where I get to be more candid than usual about how things work in B2B marketing for my agency, MRY, and what I’ve learned along the way. 

Check it out over at Contently and let me know what you think. 



November 10th 2015 Marketing

Snapchat Rivals Facebook When It Comes to Video Views

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Last week, when Facebook announced that it sees over eight billion video views per day, you likely said well, that’s a hell of a lot of video views. And you’d be right, it is.

But here’s a number that’s even more surprising. Ephemeral messaging app Snapchat is reportedly seeing six billion video views per day, according to sources quoted by Financial Times.

The company reported around two billion back in May, so in just a half a year Snapchat has tripled its video views.

And advertisers are surely taking notice.

Snapchat, a service that is used almost entirely by millennials, recently drew the ire of some users over an updated privacy policy.

Last week, Snapchat updated its terms to give itself “worldwide, perpetual, royalty-free, sublicensable, and transferable license to host, store, use, display, reproduce, modify, adapt, edit, publish, create derivative works from, publicly perform, broadcast, distribute, syndicate, promote, exhibit, and publicly display that content in any form and in any and all media or distribution methods (now known or later developed).”

We pointed out that this language is certainly nothing new in the industry, as apps like Facebook and Instagram basically say the same thing in their terms. It’s also not that different from how the terms read before the update.

Snapchat added the word “store” when it comes to your content, and that sent users up in arms.

Now, hearing the internet clamor, Snapchat decided to clarify its actions.

“First off, we want to be crystal clear: The Snaps and Chats you send your friends remain as private today as they were before the update. Our Privacy Policy continues to say—as it did before—that those messages “are automatically deleted from our servers once we detect that they have been viewed or have expired.” Of course, a recipient can always screenshot or save your Snaps or Chats. But the important point is that Snapchat is not—and never has been—stockpiling your private Snaps or Chats. And because we continue to delete them from our servers as soon as they’re read, we could not—and do not—share them with advertisers or business partners,” said the company in a blog post.

But users are clearly flocking to Snapchat, as it often provides a more immediate feel and certainly less permanence that Facebook, Twitter, or Instagram. And with six billion video views per day, ad spend on Snapchat is likely to explode.

November 10th 2015 Facebook, Marketing

Facebook And Instagram Stats To Consider This Holiday Season

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Facebook is sharing some new research from FBIQ about how people are shopping online for the holidays these days. Naturally, they’re also reminding businesses that they have various ads and marketing tools that can help them take advantage of these habits.

Do you expect Facebook and/or Instagram to play a significant role in your holiday efforts this year? What specific tools/features? Let us know in the comments.

“Last year’s holiday season signaled a major shift in the way people shop,” a Facebook spokesperson tells WebProNews. “More people started their shopping online, even when intending to buy in store, and mobile traffic also rose. And this year, more people are shopping on mobile – nearly one-third of online transactions are on mobile and the percentage of online purchasers who buy on mobile will grow 30% by Q4 (as shared by FBIQ last week).”

For reference, FBIQ released data on growth in engagement and purchase behavior via mobile devices. Some key takeaways from that were:

– From January to May 2015, 3 in 10 online purchases took place on mobile and the frequency of mobile purchases increased 35%

– Over the course of the year, those purchasing on a mobile device steadily increased and in Q4, Facebook IQ predicts that the percentage of online purchasers who buy on mobile will grow 30%

– 73% of people say mobile devices are always with them

– 45% of all shopping journeys contain an action on mobile—everything from discovering to researching to buying (57% for Millennials)

– In the year ahead, 64% of omni-channel shoppers anticipate doing more research on their smartphones and 61% expect to be using their smartphone more while in physical stores

More on that particular research here.

“As people and businesses increasingly connect on mobile this holiday season, [we] wanted to recap the tools Facebook and Instagram have recently built out related to commerce and direct response that both allow brands to maximize mobile campaigns this holiday season and allow shoppers a personalized discovery experience – for reference Sheryl [Sandberg] called out the growing success of our commerce-related products leading into holiday during last week’s earnings call.”

Facebook says its dynamic product ads allow brands to promote all of their products for the holidays with unique creative “efficiently at scale” without having to configure individual ads. The carousel format, it says, gives marketers more options for “compelling holiday storytelling” in News Feed. This now includes video in addition to images. The format drives 30 – 50 percent lower cost-per-conversion compared to single image link ads, according to the company.

Facebook is also touting Instagram ads, which are now available to businesses globally and Facebook videos (which are seeing 8 billion daily views) as other helpful holiday marketing tools.

To back up its claims, Facebook is sharing research about how people do their online holiday shopping. Stats include:

– 37% plan to do most of their shopping before Black Friday

– In the US and UK, 1 in 2 holiday shoppers plan to do most of their shopping before Black Friday

– 53% plan to shop across channels

– 40% plan to shop online more than last year

– 44% of people say an activity or meal with a loved one is a gift they want, but only 34% plan to give that as a gift

– 41% of people want the gift of travel, but only 15% plan to give the gift of travel

– Last December, 73% of posts, photos, and videos were created on mobile

– People share 28% more photos/videos on mobile during Holiday season vs. rest of the year

– 63% of Instagrammers say they use Instagram to document their lives

– 8 billion daily video views on Facebook, and the vast majority are on mobile

– 74% of Millennials on Instagram take action based on posts

– 2.7X more posts, photos and videos shared on mobile than desktop last December

– Last year, 1 in 4 purchases were on mobile

“People are shopping across more channels and devices more than ever before,” the spokesperson tells us. “Many shoppers are starting early — but many shoppers will also be on the hunt throughout the season.”

“The opportunity for experiential gifting is on the rise—as illustrated by the gap between the experiences that many people hope to receive and what they are likely to receive this Holiday season,” they added. “Mobile has made the holiday celebration vastly more visual…Mobile is a constant companion throughout the Holidays—from discovery to consideration to action to shopping and sharing.”

More in the following infographic:

Do you expect to utilize Facebook’s offerings to drive sales this season? Discuss.

Images via Facebook

November 10th 2015 Facebook, Marketing, Social Media

Facebook’s New Tools Let Merchants Tailor Ads for Nearby Consumers

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While Facebook yesterday revealed that its advertising sales increased 45 percent year over year to $4.3 billion in the third quarter, it would still like to gain a bigger share of local business marketing budgets. 

The Menlo Park, Calif.-based tech giant today announced it's debuting two ad products for local businesses aimed at helping them better understand the foot traffic in their area while also allowing those with many locations to target ads for specific stores.

For starters, the company is launching a new tab in Page Insights to help businesses better understand the groups of people near their store. Looking at aggregate demographics and local trends, businesses can see—because Facebook's mobile app users often their their location be known—when their neighborhood is busiest.

A Facebook rep said that retailers can view how many anonymous Facebook users were within 150 feet, 450 feet and 1,500 feet of their stores. They'll also be able to see aggregate demographics, such as age and gender, for people nearby, along with whether someone is a resident or a visitor. The social network hopes the ability to understand a neighborhood will help businesses feel better about whether their ads are hitting people near their stores.

"Now, for the first time, advertisers can see the percentage of people nearby who have seen their ad, helping them understand how well their ads are reaching their potential customers," according to a blog post announcing the news. "Over time, this new metric can also help advertisers draw a connection between reaching a larger percentage of people nearby and accomplishing the business outcomes they care about."

Targeting local traffic dovetails with another new product. In a follow-up to last year's launch of local awareness ads, Facebook will create location-specific ads for businesses with multiple stores. Facebook said this feature should help simplify ad targeting, allowing businesses to select which stores they want to run ads for.

People nearest to a given store or restaurant will be able to see that branch's name and address, along with a call-to-action button that provides local directions or a phone number. Restaurants, as one example, with a handful of locations in a city will likely find the promos worth testing. 

"These [products] are both ways for businesses with the insights product to understand the state of foot traffic around their [stores] and give them an opportunity to see how their ad campaigns affect that foot traffic," Matt Idema, vp of monetization product marketing at Facebook, told Adweek. "In addition to the ads being locally relevant, the way that the ads get delivered to people in the system will also be delivered locally," Idema said.

November 6th 2015 Facebook, Marketing, Technology

Facebook Puts Together Some Tools For Small Businesses

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Earlier this year, Facebook replaced its Preferred Marketing Developer program with its Marketing Partners Program, adding a new structure to make it easier for businesses to find partners based on specific needs.

Would would you like to see made available through Facebook’s marketing partner program? Discuss.

Late last week, the company added a new small business section, which it intends to expand to offer more and more small business solutions as time goes on.

For now, there are two partners listed for small businesses: AdRoll and Constant Contact. The former helps businesses with retargeting and the latter lets you convert emails into Facebook ads.

“AdRoll’s solution for advertising on Facebook gives you full-funnel, cross-device access to all native Facebook ad units. You can retarget your existing audiences, as well as reach new, high-quality audiences across desktop and mobile,” the tool’s page in the Marketing Partners directory explains.

According to that, you can use the tool to drive conversions by retargeting your site visitors and CRM lists across devices on Facebook, and personalize creative by tailoring Facebook campaigns to each customer’s “unique browsing behavior” with dynamic creative.

It can also be used to find new audiences, reaching “qualified prospects” on the social network that are similar to your “highest-quality” website visitors.

They also suggest using this to promote app installs by targeting customers who have visited your desktop or mobile site and encouraging them to download your app.

Constant Contact has this to say in its section of the Marketing Partners directory: “We know the power email has to connect you with your current customers. And with the rising importance of Social Media to expand your reach to a new audience, we developed a way to combine the power of both: Constant Contact’s Facebook Advertising tool.”

“With our advertising tool, you can easily convert a Constant Contact email into a highly targeted, mobile-optimized digital ad on Facebook in minutes, right from your Constant Contact account,” it adds. “You can target a new audience with similar traits and interests as your existing customers, making it more likely that those who see your ad are interested in your product/service. You can also know what’s working by tracking views, clicks and more directly from your Constant Contact account.”

Facebook’s expansion of small business-oriented marketing partners is likely to prove increasingly important to its offerings. Last month, the company announced that its active advertiser count had grown 25% in 7 months.

Marketing Land spoke with Steve Irvine, the global head of the Facebook Marketing Partner program, who said that most of these active advertisers are small businesses. The publication’s Ginny Marvin reports:

And with just 5.5 percent of the 45 million businesses that use Facebook Pages actively advertising, there’s obvious room for growth. “We have a strong belief that there is a lot of opportunity to extend relationships with SMBs,” said Irvine.

With these new partnerships, Facebook can meet SMB customers in marketing platforms they are already using.

Greg Sterling (also at Marketing Land) now reports that more small business partners are on the way and that Irvine said specific criteria for becoming part of the program include having “significant SMB customer relationships” in place and they must be technology driven with an SMB support infrastructure in place.

What small business products would you like to see add integrations through Facebook’s partner program? Share your thoughts in the comments.

The post Facebook Puts Together Some Tools For Small Businesses appeared first on WebProNews.

October 21st 2015 Facebook, Marketing, Social Media

Are You Sure Your Brand Name Belongs to You?

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Your brand is everything. It is the name of your business, the face of your company, what people turn to and recognize and trust. It is also one of the most difficult parts of having a business to begin with. Establishing the correct branding tone and making it work for you is a painstaking process that takes a lot of time and effort.

The very last thing you want is to lose all of the progress you made because it turns out someone else has hijacked your brand name. This is something that happens a lot, especially when someone starts a small, local business and then tries to expand. They may come to find someone got there first, and they didn’t know it.

Before you settle on a brand, you need to make sure the name is available to you. You also have to protect it. Both are a big part of making sure your brand name remains your own.

Have The Right Tools For A Thorough Check

First, check that the brand name is yours and yours alone. This should be the first step before even naming and registering your business. A simple Google check won’t do it, as your brand name could be used on anything from businesses, to websites, to social media profiles.

Probably the most thorough tool out there at this point is KnowEm. It checks all potential sources for both your direct brand name, and any similar iterations that might impact your branding strategy.


What makes it such a great search tool is that it even looks through more obscure sources you may not have considered, like Scribd, TripAdvisor, Buzzfeed, UStream, and BlogTalkRadio. So no matter what your brand represents, from a physical products to an ebook to a podcast, you are covering all bases.

Get Regular Alerts When Your Brand Is Mentioned

Brand monitoring is a good idea anyway, but doing it early on will make sure no one is trying to muscle in on your territory (even if unknowingly). Google Alerts is a nice, simple way to do this, yet not ideal.

A better option is BuzzSumo – its “Content Alerts” feature totally rocks! You just put in the brand name as a keyword, decide how often you want to be notified, and now strict you want the mentions to be.


You should also set up alerts to monitor similar brand names, competitors, and industry search terms. Just to make sure you are getting all the information you need on a daily or weekly basis, and you keep in touch with everything going on. Which isn’t a branding tip, so much as a good practice for internet businesses of all types.

Know The Moment Accounts Are Compromised

Did you know that a single day of a compromised account can completely ruin your brand image? The longer someone else has access to your accounts, the more damage they can do. A single errant tweet left up long enough for followers to see can be disastrous.

Know the moment you get hacked on any account user a suspicious activity monitor. LogDog is a free tool that keeps tabs on several platforms, including email accounts, social media accounts, and productivity platforms like Evernote.

If you get a hacking alert, make sure you take care of it immediately. That includes any notifications of suspicious sign in activity. Passwords should be regularly changed to limit risk.

Domain Taken? Monitor It For Expiration!

When someone takes your domain, it can be incredibly frustrating. But just because a domain is taken, doesn’t mean you can’t eventually get it. You can contact the owner by finding their WhoIs information, and try to negotiate a sale.

But if they aren’t selling, or the price is too high, you may want to just wait for expiration. Domain Monitor will let you see when the domain license lapses. If they don’t renew it within 30 – 40 days, it is up on the market once again.

So if your domain is taken, don’t fret. Create a different one, then wait to see if you can eventually snatch up the real deal.

Request Inactive Twitter Accounts

Twitter will often have names taken that you really, really want. Often those accounts will be abandoned, leaving your brand name vulnerable. At that point, it is prudent that you get access to that account, even if only to protect your brand name from being misused if someone hacks the account.

You can request that you be given access to this account if it has been inactive for a long time. Go to this form and say that you are being impersonated, or your brand is being misrepresented. You will have to provide proof of your brand, such as registration of a trademark.

Now, a lot of articles online claim this process only takes a couple of days, with access to the account when approved within 10 business days. This was not my experience.

When I requested an account that had been inactive for four years, I did not hear back from Twitter for several months. However, I did gain access to the account. If it takes awhile, don’t lose hope.

Have you had to change your brand name because it was already taken? Let us know in the comments!

The post Are You Sure Your Brand Name Belongs to You? appeared first on Internet Marketing Ninjas Blog.

October 20th 2015 Marketing