Snapchat’s Foursquare and Factual partnerships double geofilter usage

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 Borrowed location databases are paying off big time for Snapchat. They allow users to turn any nearby landmark or business into a stylized geofilter that they can overlay on their photos and videos. Before Snapchat partnered with location data providers Foursquare and Factual, only a few popular neighborhoods, cities, and places had their own geofilters. It also recently added a user… Read More

July 16th 2017 Mobile

Microsoft’s Path Guide is an unconventional approach to indoor navigation

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 Indoor mapping is one of those problems that seems to only have solutions that involve a great deal of money and infrastructure: beacons, lasers, emitters, scanners… who wants to install those in malls across the world? Microsoft Research has produced an indoor navigation app that keeps things simple, using existing sensors and the fact that people already go most of the places you want… Read More

July 15th 2017 microsoft, Mobile

As the iPhone Turns 10, Retailers Are Still Trying to Figure Out How to Be True Omnichannel Enterprises

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The iPhone celebrates its 10th birthday Thursday, and many news outlets will commemorate Apple’s pocket-size supercomputer and the always-connected impact it’s had on the culture. As they should. But here, let’s use this mobile milestone to examine whether retailers have adequately reacted to the seismic shift in shopping behavior that can be traced back to…

June 29th 2017 Mobile

Pinch to Copy – Touch Screen Gesture Concept

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I really want this!

June 18th 2017 Design, ipad, iphone, Mobile, Technology

Gina – Future Glass Smartphone Concept

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Just a sketch again.

June 11th 2017 Design, iphone, Mobile, Technology

Apple unveils Business Chat, which brings customer service and shopping into iMessage

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 Apple just unveiled Business Chat, its bid to turn iMessage into a communication platform that can compete with Facebook Messenger – and perhaps, make iMessage one of the main ways you interact with businesses. The company quietly announced the service earlier this week with an update to its developer site, but few details were available at the time. Today was the real introduction, with… Read More

June 10th 2017 apple, Mobile

Apple legalizes and taxes in-app tipping for content creators

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 Apple’s newly published update to its App Store policies officially designates voluntary tipping via virtual currency as in-app purchases that Apple taxes 30 percent. By taking tipping out of the grey area, more app developers might institute digital tip jars as an alternative way to get creators paid without having to offer ad revenue sharing. Read More

June 10th 2017 apple, Mobile

Target and Cartwheel apps to merge starting this summer, mobile payments and improved maps to follow

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 Target’s mobile app strategy will undergo a significant change, starting this summer. The retailer announced this week it will soon combine the functionality of its Cartwheel savings app with its main shopping app, in preparation for an eventual Cartwheel shutdown. The Target app will also receive a notable upgrade this year, adding support for an indoor map that shows your location in… Read More

June 10th 2017 Mobile

Making the Internet safer and faster: Introducing reCAPTCHA Android API

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When we launched reCAPTCHA ten years ago, we had a simple goal: enable users to visit the sites they love without worrying about spam and abuse. Over the years, reCAPTCHA has changed quite a bit. It evolved from the distorted text to street numbers and names, then No CAPTCHA reCAPTCHA in 2014 and Invisible reCAPTCHA in March this year.

By now, more than a billion users have benefited from reCAPTCHA and we continue to work to refine our protections.

reCAPTCHA protects users wherever they may be online. As the use of mobile devices has grown rapidly, it’s important to keep the mobile applications and data safe. Today, on reCAPTCHA’s tenth birthday, we’re glad to announce the first reCAPTCHA Android API as part of Google Play Services.

With this API, reCAPTCHA can better tell human and bots apart to provide a streamlined user experience on mobile. It will use our newest Invisible reCAPTCHA technology, which runs risk analysis behind the scene and has enabled millions of human users to pass through with zero click everyday. Now mobile users can enjoy their apps without being interrupted, while still staying away from spam and abuse.

reCAPTCHA Android API is included with Google SafetyNet, which provides services like device attestation and safe browsing to protect mobile apps. Mobile developers can do both the device and user attestations in the same API to mitigate security risks of their apps more efficiently. This adds to the diversity of security protections on Android: Google Play Protect to monitor for potentially harmful applications, device encryption, and regular security updates. Please visit our site to learn more about how to integrate with the reCAPTCHA Android API, and keep an eye out for our iOS library.

The journey of reCAPTCHA continues: we’ll make the Internet safer and easier to use for everyone (except bots).

June 9th 2017 Android, Mobile

Bringing the speed of AMP to search & display ads

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This post originally appeared on the Inside AdWords blog.

Succeeding on mobile starts with getting the basics right. People choose brands that meet their needs instantly and seamlessly. That means no matter how great your site looks, if it loads slowly, users will leave and you’ll miss out.

The open source Accelerated Mobile Pages (AMP) Project launched 18 months ago to help make the web better with faster experiences. Since then, we’ve been expanding how we surface fast-loading AMP pages on Google Search — starting with the top stories carousel and extending to organic search listings.

Today we’re introducing two new ways to harness the speed of AMP to improve advertising performance. First, we’re launching a new AdWords beta that lets you use fast-loading AMP pages as the landing pages for your search ads. Second, we’re speeding up ads served across the Google Display Network by using the same technology that makes AMP pages so fast.

Improving campaign ROI with lightning-fast AMP landing pages

We’ve said before that the median page load time for an AMP page from Google Search is under one second. If that wasn’t already fast enough, last week we announced that these pages are now twice as fast. No wonder AMP has been so widely adopted – more than 2 billion AMP pages have been published from 900,000 domains. Advertisers like Johnson & Johnson, Toll Brothers and eBay have already seen increased engagement with their brand by directing people to AMP pages from organic search results.

The new AdWords beta brings the performance benefits of faster mobile pages to search campaigns. Now, when advertisers link their search ads to AMP landing pages, consumers will get the fast mobile web experiences they’ve come to expect from AMP pages on Google Search. If you’re interested in participating in the beta, sign up here.

“We understand the importance of speed in delivering effective advertising campaigns. That is why we’re incredibly excited to apply the speed of AMP to our paid campaigns in AdWords,” says ‎Aaron Cocks, Online Marketing Optimization Manager at Toll Brothers

“Johnson & Johnson has seen great results in testing AMP with our product information pages. For specific pages, we’ve seen page speeds improve by 10x and engagement rates improve by 20%. J&J is looking forward to expanding our application of AMP, ” says Paul Ortmayer, Head of Digital Analytics – EMEA, Johnson & Johnson

Ensuring display ads are seen with AMP

When ads load fast, people are more likely to see them. That means media budgets work more effectively and messaging strategies realize their full potential. Fast-loading ads also create better experiences for users.

To make ad experiences on the web a lot better and faster, the AMP Project launched The AMP Ads Initiative last year. The Initiative applies the technology powering fast-loading AMP pages to ads.

As of today, a significant number of ads shown on AMP pages across the Google Display Network are automatically converted and served in the new AMP ad format. We’ve found these ads load up to 5 seconds faster than regular ads even though the creative looks exactly the same. Ultimately, this ensures that your messages are actually seen by your intended audience and that the experience users have with your brand is seamless.


Speed matters. To meet the needs of today’s customers, you have to be fast. Bringing the speed and performance of AMP to advertising will help you deliver more effective campaigns that keep up with accelerating consumer expectations.

May 24th 2017 Mobile