Get Out Your Popcorn:
Everyone loves a good movie – especially when it includes a trip to the theater with cushy seats and an overwhelming amount of popcorn! Let’s dig in: For the month of June, IMDB.com (24) grew 15% month over month (MoM) in Unique Visitors. With several major movie releases, I don’t think the growth comes as a surprise to anyone. Films like Jurassic World, Ted 2, Entourage, Insidious, and others had fans running to their nearest theaters, but not before some quick research into the films.
The hype around Jurassic World was big leading up to its release – as a keyword, ‘Jurassic World’ finished with the second highest Search Referral Share to IMDB.com. Facebook, YouTube & Twitter were all top 10 incoming traffic sites – showing just how successful the social integration and promotion was leading up to the film’s release.
If you’re like me and never actually make it to the theater to see new movies when they come out, there’s always Netflix (27) – who, for the month, also grew over 15%. This time of year is traditionally the off-season for live TV series fans, so June was a great chance to catch up on old shows and movies from the comfort of your own home.
Making The Headlines:
Another area of growth was the news and media industry. Sites including CNET.com (43), BuzzFeed.com (35), WashingtonPost.com (39), BusinessInsider.com (31), & CNN.com (28) all finished in the top 10 for MoM growth. The industry as a whole was very busy during the month of June. From current events to sports, news outlets played a pivotal role in relaying the information that people wanted and needed to hear. For one, the U.S. Supreme Court decision for marriage equality and the coverage surrounding was a significant milestone. Secondly, several major sporting events including the Stanley Cup Finals, NBA Finals, The Belmont Stakes, and the U.S. Open were all big content resources for media companies in June.
It’s also worth noting that The Washington Post had their largest month of Unique Visitors in the past 2 years – 29.1 million UVs in June 2015 vs. 12.4 million in June 2014, and 9.1 million in June 2013. The same pattern also holds true for CNN.com and BusinessInsider.com.
It will be interesting to continue to monitor these sites through the rest of summer and find out who might make the list next month!!
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