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Weekly-Pulse-2014

There’s still time to fine-tune your digital marketing for last-minute shoppers before the holidays are in full swing. Take a look at some of our favorite articles from the past week.

6 Ways Big Data Will Shape Online Marketing In 2015

If you haven’t already, it’s time to stop thinking of big data as just a buzzword. As a marketer, big data is readily available to you, so familiarize yourself with this tool and learn how to utilize it in your 2015 marketing.

Examining Search and Social Behavior for Holiday Shopping

For many consumers, online shopping is far preferable to heading to a mall. Take a look at some of the trends that developed this year regarding cyber shopping.

Target Turns Its Stores Into One Big Mobile Game for the Holidays

Mobile was huge in 2014, but Target just took it to the next level. See how they targeted their mobile consumers this holiday season by creating a Target-specific mobile game to raise money for charity.

Mobile Is Shaking Up Traditional Loyalty Marketing Programs

Loyalty programs are a tried and true tactic for marketers, and now they’ve adapted to the mobile age. See how these successful brands are using mobile to improve and establish loyalty programs among consumers.

Marketers Are Failing to Connect TV Ads With Web Homepages

It seems there’s a disconnect between what brands advertise on TV and what they feature on their homepages. Take a look at these statistics on homepages (including mobile homepages) to learn how to better align your marketing.

December 21st 2014 Mobile, News

.@SMG_London launch exclusive interactive Xbox experience between Honda and Microsoft Advertising UK

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We love making campaigns where brands and consumers really benefit from engagement on our advertising platforms. Xbox is a really interesting canvas for creativity and I’m excited to announce, in a media first, Honda is taking over #XboxUpload to highlight the new Civic Type R.

 

The campaign will challenge consumers to perform a hot lap time trial around the Nürburgring in the popular Forza Motorsport 5 game on Xbox One, a unique way to bring the Honda Type R campaign to life for an audience that is excited by Honda’s sports and racing pedigree. Users are prompted to record and socially share their best efforts. This mechanism of driving user generated footage is now a huge part of modern gaming – since its launch Upload has received over one billion uploads by Xbox’s community of gamers. The campaign is a digital media extension of the popular ‘Other Side’ online film which launched earlier in the year, created by Weiden + Kennedy.

 

 

What’s more we are bringing the campaign to life at Starcom MediaVest Group on 17 December with Microsoft taking over the agency’s cafe for an interactive gaming experience where they will encourage staff and guests to take part in the Upload challenge.

 

Here’s just some of the superb coverage we have already received:

Stuart,

 

Stuart Flint, Sales Director at Microsoft Advertising & Online

December 16th 2014 News

2015 UK Automotive Trends by Ian Webber

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It’s that time of year again when all of the 2015 predictions come out.  So here’s my top three to add into the mix.

1. Is 2015 the year of the Alternative Fuel Vehicle (AFV)?

For the past 3 or 4 years, the market share for alternative fuel vehicles (electric, petrol or diesel hybrid etc) has been hovering around 1.5% and as low as 0.6% in November 2009. The dials appear to be moving on AFV however, with a market share year to date of 2.1% and November 2014 market share alone of 2.8%.

Enough of the percentages, what’s been holding people back on AFV?  Cost is of course a big factor, with Hybrid versions costing in the region of £2,000 more than their petrol or diesel counterparts. Also the fact that the petrol or diesel cars on the market now are incredibly fuel efficient, so why go AFV? There is also the complex message around electric vehicles and their drive time before the battery runs out with confusion around charging points and their availability.

2015 won’t be the year of AFV, but the segment is starting to gain momentum, and predictions for 2020 show a market share of a healthy 10%. The graph below shows how momentum us building through search query volumes for AFV terms.

 

2. Downsizing trend – small car segment becoming stronger.

5 years ago, Ford Focus was the no.1 selling car. Now Fiesta is by far the biggest seller, accounting for 45,000 units more than its nearest rival, the Ford Focus. With the all new Vauxhall Corsa coming in 2015, the small car sector will only get stronger. The small (mini and supermini segments) car market has grown considerably, supported by lower running costs and advances in comfort and safety levels, and now represents 40% of all new cars registered.

The only other segment with significant market share growth in the past five years, is Dual Purpose (4×4, crossovers) and Multi Purpose vehicles, as buyers seek extra space, style and versatility. This segment now accounts for 18% of all sales.  Explore my November blog, which references how search query data supports this trend.

 

3. Another year of sales growth

Can unprecedented car sales growth in the UK continue into 2015? Yes, I think it can, though the current and record breaking 33 months of continuous (MOM) growth will probably come to an end early in 2015. My view is that car sales will grow overall by 2-3% in 2015. This is from a very strong 2014 base, so there is no shame in low single digit growth in 2015.

Continuing economic confidence is driving the new car market, amid still-rising consumer confidence. The SMMT expect a more stable market in 2015 but one that still has growth.

 And that’s it for another year.  Thanks for reading!  If you want to hear more from us and our use of search data insights, look out for our January automotive blog.

Ian

Ian Webber, Head of Automotive, Microsoft Advertising UK

December 15th 2014 News

The Weekly Compete Pulse

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Weekly-Pulse-2014

We’re officially in full swing for the holiday shopping season! For this edition of the Weekly Pulse we’ve compiled five of our favorite articles from the past week to help make this holiday season your best yet.

Winter Holiday First Half Highlights

With the chaos of Black Friday and Cyber Moday behind us, Millward Brown Digital, in partnership with Kantar Media and Unmetric, has reported which brands saw the most success during the holiday shopping season kickoff. You can download the report here.

Conversation Rate Optimization: An Alphabetical Guide (Infographic)

In the ecommerce world, there are a number of ways you can boost your conversion rates. Check out these 26 tips (in a clever infographic) to help you this holiday season.

2015 Predictions For CMOs And Digital Marketing

We’re quickly approaching 2015—a year where digital marketing will only continue to grow. Take a look at this piece to discover what the field and the role of the CMO will look like with the turn of the calendar.

Targeted: A Quick Study Guide To Digital Advertising Technology

Advertising has grown exponentially since going digital. This piece takes you through the fundamentals of adtech and advertising in the digital age. Read more here.

The State Of Digital Marketing in 2015

Data is more relevant than ever to marketers, and mobile made gigantic leaps in 2014, but what else can we expect to see in the coming year? Take a look at this piece to see which trends will develop and continue to dominate in 2015.

December 14th 2014 News

November Data is Now Live – Kim Kardashian and Black Friday Drive Monthly Fast Movers

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black friday

Image from: Black Friday / Shutterstock

November data is now live and available in Compete PRO! Topping the Monthly Fast Movers list for November, PaperMag.com made a huge splash in November with their Kim Kardashian photo shoot in their attempt to “break the Internet.” While the original article was posted on November 12, looking at daily data in Compete PRO, we can see that daily reach and attention topped out on November 13 with nearly 1% of the entire Internet browsing population in the U.S. visiting PaperMag.com on that date. Additionally, while the site grew 2739% month over month (MoM) in terms of unique visitors, many of those new visitors seemingly came just for that article and didn’t return as visits per person to PaperMag.com dropped in November to 1.19 and pages per visit in November dropped as well to average of 1.65. Even more interestingly, the keyword “kim kardashian” provides the largest share of search referral traffic to PaperMag.com with a whopping 24.04% (even ranking about “paper magazine” which accounts for 16.91% of search traffic). Kim Kardashian-related keywords account for 75 out of the top 100 keywords driving traffic to PaperMag.com.

The next biggest driver of fast mover growth in November was Black Friday with many of the fastest growing sites relating to retail coupons or product reviews. While BlackFriday.com and TheBlackFriday.com saw huge MoM growth, they didn’t see much growth year over year (YoY); in fact, BlackFriday.com actually shrunk 15% YoY. Interestingly, both sites saw their biggest daily reach spike on Thanksgiving day rather than Black Friday itself. Holiday shopping was likely a big traffic driver for Lifehacker.com as well with people searching for product reviews, deals, and recommendations. Outgoing traffic from Lifehacker.com to Amazon.com increased over 20% MoM and accounted for more than 3% of Lifehacker’s total outgoing traffic. Incoming share to Lifehacker.com from Amazon.com also saw a significant MoM increase (24%) likely indicating people going between the two sites comparing products and reviews.

Monthly Fast Movers November 2014

November’s Yearly Fast Movers reflect some trends that we’ve been following for a few months now. One of the biggest YoY growers, traffic and growth for DraftKings.com remains strong after a strong October. Sites like Gfycat.com, Suggest.com, and FiveThirtyEight.com also continue to see steady growth this year.

Yearly Fast Movers November 2014

If you need early access to the latest month’s data and you’re not a Compete PRO user, start your Compete PRO subscription today to get early data and more!

December 11th 2014 News

Revealed: The Winners of Adweek’s 2014 Hot List

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What a year in media. Prime-time's drama queen Shonda Rhimes—plus literally anything HBO did—kept us from cutting the cord. Netflix, Instagram and Minecraft continued to dominate our digital lives, while apps like Uber, Tinder and Kik achieved must-have status. Jack Ma—who led his e-commerce behemoth, China's Alibaba, to a $25 billion IPO—earned his place as our Media Visionary for 2014. Print, yet again, proved that it is as relevant as ever, with a nearly 150-year-old magazine, fashion icon Harper’s Bazaar, trucking out its fattest issue ever and earning the title Magazine of the Year. This, as the inescapable Kim Kardashian broke the Internet not once but twice after appearing on the covers of Vogue, then Paper.

For our annual ranking of the hottest media brands and media people, Adweek's editors and staff weighed in on those doing the most outstanding job of building audience, business and buzz. Advertising and newsstand results, ratings, downloads, cultural influence—we spent weeks considering these and other metrics to arrive at this list. And once again, we asked you to pick your own favorites in our Readers’ Choice poll. That you did. A record 3.2 million votes were cast at Adweek.com between Sept. 1 and Dec. 3. (A shout-out to Hot List's most devoted followers, the “Bronies,” who helped make The Hub’s My Little Pony: Friendship is Magic the Readers’ Choice for Hottest Kids Show—doing their damnedest to help us break the Internet.) Now, presenting the winners of this year's Hot List and Readers’ Choice.
 

The 2014 Hot List winners:
Magazines | Television | Digital | Media Visionary






December 8th 2014 Google, News, Technology, video

The Weekly Compete Pulse

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Weekly-Pulse-2014

Happy December! This edition of the Weekly Compete Pulse features digital marketing articles we hope will help guide you through the holiday season. Read on below!

Welcome to the Era of Engagement Marketing

The structure of marketing is going through a transformation. With digital, social, and mobile forces in play, engagement is now the name of the game. See what that means for your brand and how you can implement it here.

8 Insights on How the Top 100 Brands Use Twitter in 2014 – Study

You already know that different social media sites need different strategies, and you probably know that each site’s best practices are constantly changing. Keep up to date by learning about the eight insights that will make your brand most successful on Twitter going forward.

Why Ruffles Moved its Entire Ad Budget to Digital

Are you curious as to what kind of results you would see if your entire ad budget were for digital? They would probably look like this. See the ways in which Ruffles was rewarded for taking the leap in this piece.

8 Reasons to Combine Social Media and SEO [Infographic]

You’re probably already implementing SEO and have a social media presence, but with search engine algorithms changing, it’s in your best interest to implement an integrated marketing campaign. Learn how in this infographic.

27 ways to Motivate Shoppers Who Research Online To Buy

This infographic shows you valuable stats on online shoppers as well as their reasoning for not completing purchases. Check it out and use the information to increase your conversions.

December 7th 2014 News, SEO, Social Media, Twitter

The Weekly Compete Pulse

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Weekly-Pulse-2014

Welcome to the weekend! As we prepare to dive into holiday-shopping season, we’ve collected a few of our favorite digital marketing articles from the past week. If you missed them, check them out below!

Why It’s So Hard for Brands to Get Noticed on Amazon

With regard to Amazon, brands have a lot of questions. What entices shoppers to click on which search result? How do certain brands appear to consumers on the site? What is the likelihood of shoppers to view products beyond the first search results page? Our study provides insight.

How to Shift Your Marketing from Traditional to Inbound in 7 Steps

Letting go of outdated marketing methods can be difficult for some. This piece will convince you why it’s time to move on and give you advice on how to go about making the switch. Learn more here.

Deliver an Excellent Customer Experience Using Big Data

“Big data” gets a lot of buzz, but do you know how to effectively use it? Learn several strategies to apply big data in order to improve your brand and customer experience.

18 Highly Effective Examples of Social Proof in Ecommerce

Consumer opinions often weigh heavily on buyer decisions. Your brand would be smart to take advantage of this influence. Here are a few difference ways that you can use social proof in your ecommerce.

4 Things to Focus On for Black Friday with Your Digital Marketing Plan

Black Friday has grown and transformed over the years. For many, the experience is less about going to brick and mortar stores than it is shopping online. This piece explains how you can best promote your brand and adapt to consumer buying trends this year.

November 30th 2014 News

The Weekly Compete Pulse

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Weekly-Pulse-2014

Welcome to the weekend! As we prepare to dive into holiday-shopping season, we’ve collected a few of our favorite digital marketing articles from the past week. If you missed them, check them out below!

Why It’s So Hard for Brands to Get Noticed on Amazon

With regard to Amazon, brands have a lot of questions. What entices shoppers to click on which search result? How do certain brands appear to consumers on the site? What is the likelihood of shoppers to view products beyond the first search results page? Our study provides insight.

How to Shift Your Marketing from Traditional to Inbound in 7 Steps

Letting go of outdated marketing methods can be difficult for some. This piece will convince you why it’s time to move on and give you advice on how to go about making the switch. Learn more here.

Deliver an Excellent Customer Experience Using Big Data

“Big data” gets a lot of buzz, but do you know how to effectively use it? Learn several strategies to apply big data in order to improve your brand and customer experience.

18 Highly Effective Examples of Social Proof in Ecommerce

Consumer opinions often weigh heavily on buyer decisions. Your brand would be smart to take advantage of this influence. Here are a few difference ways that you can use social proof in your ecommerce.

4 Things to Focus On for Black Friday with Your Digital Marketing Plan

Black Friday has grown and transformed over the years. For many, the experience is less about going to brick and mortar stores than it is shopping online. This piece explains how you can best promote your brand and adapt to consumer buying trends this year.

November 23rd 2014 News, Social Media

Firefox Swaps Google for Yahoo as Default Search Engine

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Yahoo_Logo_PurpleIn an announcement today, Mozilla revealed that Yahoo has replaced Google as the default search engine for their browser Firefox.

The announcement took many of us in the search industry by surprise, especially as Google has been the default Firefox search engine since 2004.

The deal comes as part of a five year strategic partnership between Mozilla and Yahoo!, a clear tactical alliance given that Yahoo’s major competitors both own browsers that are stealing market share from Mozilla’s Firefox. Google’s Chrome has now ousted Firefox as the main competitor to Microsoft’s Internet Explorer, leaving Firefox with less than 20 percent of the desktop browser market. And don’t even mention mobile device browsing.

According to Mozilla, their agreement with Google came up for renewal this year. With Chrome biting at their heels, they naturally took the opportunity to explore new options.

The partnership is a huge tactical victory for Yahoo and has clearly been in the pipeline for some months, evidenced by the gushing blog post from Yahoo’s CEO, Marissa Mayer:

“This is the most significant partnership for Yahoo in five years and we’re so proud that Mozilla has chosen us as their long-term partner in search. This partnership helps to expand our reach in search and gives us an opportunity to work even more closely with Mozilla to find ways to innovate in search, communications, and digital content. I’m also excited about the long-term framework we developed with Mozilla for future product integrations and expansion into international markets…

 

Our teams worked closely with Mozilla to build a clean, modern, and immersive search experience that will launch first to Firefox’s U.S. users in December and then to all Yahoo users in early 2015.”

It’s important to note that Yahoo will not be the default search engine in all countries, just the United States at this stage. In fact, Mozilla made it clear in today’s announcement that Firefox will no longer be promoting a single global default search provider, but are adopting a more local and flexible approach, with new and expanded search partnerships by country.

Firefox will come with 61 search providers pre-installed across 88 different language versions. Google, Bing, DuckDuckGo, eBay, Amazon, Twitter and Wikipedia will continue to be built-in as alternate search options to Yahoo for US-based searchers.

The changes will roll out to US-based Firefox users in December and then to all Firefox users in early 2015.

November 20th 2014 Google, News, yahoo