With October drawing to a close, we bring you the final Weekly Compete Pulse of the month! Here are five of our favorite articles from the past week. If you missed them, here’s your chance to get caught up on the world of digital marketing!
Online Retailers Positioned To Take Bite Out Of Pet Sales
Things are a-changing in the pet care industry. With the comparatively low cost of entering the ecommerce stratosphere, physical stores are battling some serious competition. Online-only stores are taking off within the industry and have seen strong traffic growth. Read more on the Millward Brown Digital study here.
Five Ways to Maximize ROI in the Consumer-First World
In this consumer-centric would, brands are constantly developing more and more advertisements. With so much competition for ad space, how can your brand’s message break through? Here are five adjustments you need to make to your strategy in order to improve your ROI.
Social Marketing 2015: The Key to ROI Will Come from Within
Despite the extraordinary popularity of social media within contemporary marketing teams, many marketers aren’t sure how to prove the ROI of their strategies. Many operate based on faith, but there are significant metrics that you need to measure. Learn what industry experts say about starting the process of measuring ROI here.
It’s Time to Shape the Next Generation of Mobile Display Ads
How we package our content and advertising has developed over time. It’s a process, and finding the optimal way to advertise on mobile is the one you should be engaged in right now. This piece by Digiday shows you how to speed it along.
5 Key SEO Changes That Your Business Needs to Implement Right Now
SEO is very much alive. In fact, it’s thriving. As it continues to develop, you need to be aware of its multiple moving parts. Learn the five changes that you need to make in order to keep up with modern SEO here.