Affiliate Marketing Mistake #8: Copyright Infringement – Using Content and Photos without PermissionComments Off
Readers often ask me questions regarding the acceptable use of photos and content that they’ve found on other websites and I’m SO glad that those folks take the time to ask the question!
My Experience as a Copyright Infringer
Thankfully, I learned the most important lesson about copyright infringement very early in my Internet marketing career.
As it turned out, that wasn’t copasetic (legal) in the least.
The good-looking guy was a model and the picture was owned by his agency. The pictures shouldn’t have been posted publicly by the model himself. His modeling agency’s legal representative contacted me by email and demanded I pull the picture immediately or suffer legal consquences for copyright infringement, i.e. theft.
NOTE: The legal penalties for copyright infringement are that an infringer pays the actual dollar amount of damages and profits. The law provides a range from $200 to $150,000 for each work infringed AND the infringer pays for all attorneys fees and court costs.
Quaking in my boots and never having been on the wrong side of the law, I pulled the picture immediately.
Since that incident, I’ve always either used photographs I’ve taken myself or purchased from a stock agency like iStock.
Becoming the Victim of a Copyright Infringer
After publishing the Super Affiliate Handbook in 2003 and gaining much more publicity for my website, copyright infringers descended on my sites, stealing content and photos that I had purchased.
Although finding copyright infringers is frustrating and represents a huge waste of my time, catching and taking them down is a game of cat and mouse I’ve now played for years and thoroughly enjoying winning… as I always do.
Just recently, a site that stole a complete article and feature photo of mine came to my attention through a trackback link. I love STUPID thieves. Here’s a screen capture of my original article about
Here’s a screen capture of my original article about 3 Fabulous Food Bloggers.
Now here’s a screen capture of the stolen article.
Yup, no doubt about where they (Wybin.com) got that photo and content. I’d purchased the photo through a stock agency and added the text to the graphic.
I immediately looked up the domain name through Whois.net and got the name of their hosting service (fastdomain.com) to whom I sent a copyright infringement report. The stolen article was removed shortly afterwards.
This particular thief was tenacious, however.
How to Take a Copyright Infringement Thief Down
Every time I posted a new article, he copied it to his website. Sometimes the articles were published ‘as is’ and other times they were run through an article spinner, with results that would have made the most basic reader of English cringe.
I sent 2 more infringement reports about articles which were taken down, but then the thief moved his site.
He wasn’t stealing only my articles, he was stealing 100’s of articles every day. In one month alone, he’d published over 3,000 articles on his brand-new website. WOW! And the site wasn’t ‘curated’ as such, it was all just stolen material.
I discovered the new host was BlueHost as follows:
Domain Name: WYBIN.COM Registry Domain ID: 1995310921_DOMAIN_COM-VRSN Registrar WHOIS Server: whois.bluehost.com Registrar URL: http://www.bluehost.com/ Updated Date: 2016-02-09T02:18:23Z Creation Date: 2016-01-18T14:28:41Z Registrar Registration Expiration Date: 2017-01-18T14:28:41Z Registrar: FastDomain Inc. Registrar IANA ID: 1154 Registrar Abuse Contact Email: email@example.com Registrar Abuse Contact Phone: +1 801 765 9400 Reseller: BlueHost.Com Domain Status: ok (https://www.icann.org/epp#ok) Registry Registrant ID: Registrant Name: SIVA BANU Registrant Organization: HITMAXZ Registrant Street: POINT PEDRO ROAD, KOPAY JUNCTION Registrant City: JAFFNA Registrant State/Province: JAFFNA Registrant Postal Code: 40000 Registrant Country: SRI LANKA Registrant Phone: +94.768034687 Registrant Phone Ext: Registrant Fax: Registrant Fax Ext: Registrant Email: NISANTHAN@EMAIL.COM Registry Admin ID: Admin Name: SIVA BANU Admin Organization: HITMAXZ Admin Street: POINT PEDRO ROAD, KOPAY JUNCTION Admin City: JAFFNA Admin State/Province: JAFFNA Admin Postal Code: 40000 Admin Country: SRI LANKA Admin Phone: +94.768034687 Admin Phone Ext: Admin Fax: Admin Fax Ext: Admin Email: NISANTHAN@EMAIL.COM Registry Tech ID: Tech Name: BLUEHOST INC Tech Organization: BLUEHOST.COM Tech Street: 1958 SOUTH 950 EAST Tech City: PROVO Tech State/Province: UTAH Tech Postal Code: 84606 Tech Country: UNITED STATES Tech Phone: +1.8017659400 Tech Phone Ext: Tech Fax: +1.8017651992 Tech Fax Ext: Tech Email: WHOIS@BLUEHOST.COM Name Server: ERNEST.NS.CLOUDFLARE.COM Name Server: MEG.NS.CLOUDFLARE.COM DNSSEC: unsigned URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/ Last update of WHOIS database: 2016-02-09T02:18:23Z For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en
Same thief, different host.
I sent BlueHost 2 copyright infringement reports on the 6th article stolen as follows:
Attn: Copyright Agent Pursuant to 17 USC 512(c)(3)(A), this communication serves as a statement that: I am [the exclusive rights holder | the duly authorized representative of the exclusive rights holder] for the pages created at; http://rosalindgardner.com/blog/affiliate-marketing-mistake-3-bad-writing/ These exclusive rights are being violated by material available upon your site at the following URL(s): http://www.wybin.com/affiliate-marketing-mistake-3-bad-writing/ I have a good faith belief that the use of this material in such a fashion is not authorized by the copyright holder, the copyright holder's agent, or the law; Under penalty of perjury in a United States court of law, I state that the information contained in this notification is accurate, and that I am authorized to act on the behalf of the exclusive rights holder for the material in question; I may be contacted by the following methods (include all): (my address, phone and email); I hereby request that you remove or disable access to this material as it appears on your service in as expedient a fashion as possible. Thank you. Regards, Rosalind Gardner P.S. This is the 2nd copyright infringement report I've filed with you about this site and other complaints have been dealt with directly with the site owner. ALL the material on this site appears to be stolen from other bloggers... and it would be prudent simply to shut him down and delete the content.
THAT message finally got the job done.
Here is what Wybin looks like today…
Gone, gone, GONE! The idiot wasted a few months of his time stealing from others, trying to make money. I doubt he made a cent. He had all the social networks in place and I never saw a single Facebook like.
Anyway, the moral of the story is NOT to take content or pictures that don’t belong to you.
How to Avoid Copyright Infringement Lawsuits
Stay on the right side of copyright infringement law by:
- Writing your own content.
- If you like an article and want to share it with your readers, write a short paragraph about what you found interesting and then link to the article. Don’t reproduce more than a sentence or very short paragraph of anyone’s work without their permission.
- NEVER use a picture from another site unless you either have permission, or permission is granted for use on the site. For example, you can often use pictures posted on Wikipedia without having to request permission. Check out Wikipedia’s Image Use Policy first, though.
- Some sites providing ‘free’ images require that you post a link back to their website. Be sure to add that link.
- Take your own pictures using either your phone or a digital camera. I do this all the time. If you’re promoting a product that you use, take a picture of you using the product. That adds a lot more weight and credibility to your review. Here’s an example of how I reviewed my Vitamix food processor on my personal blog.
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