Crunch Report | Apple Suing Qualcomm for $1 Billion

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Apple is suing Qualcomm for $1 billion, the hit app Meitu may be collecting too much data, removes LGBT, climate change and more and Kristen Stewart appeared as a co-author on an AI paper. All this on Crunch Report. Read More

January 21st 2017 apple, News, Technology

Former Politico Heads Are Shaking Up Native Advertising With New Site

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Some of the original minds behind Politico are ready to show off their take on a different kind of news site.

Launching today, after the release of three newsletters earlier in the month, (one of which broke the news of Donald Trump's son-in-law joining him as senior adviser) Axios intends to shake up the way native advertising plays out alongside news content. 

Former Politico co-founder and CEO Jim VandeHei is now Axios' co-founder and CEO; joining him from Politico is Mike Allen, who is Axios' co-founder and executive editor and Roy Schwartz, who was Politico's chief revenue officer and has the title of president of Axios.

Axios has already lined up 10 launch partners, mostly due to its willingness to go against the current system of long-form native advertising. Some of those partners include PepsiCo, Boeing and JPMorgan Chase & Co.

With a focus on short-form ad content, and subscription packages that could run up to $10,000 annually, Axios hopes to find a new kind of news consumer.

"We are doing serious things, but trying to do it in a voice that digital native people are used to but without falling into the crap trap of dumbing down the content," VendeHei told The Wall Street Journal. "Our audience will be everyone who truly cares about serious news on a daily basis."

The main site will feature short summaries of stories, basically built to be quickly scrolled through, even on your phone.


"In the 10 years after Politico was founded, we spent a lot of time on a 'listening tour,'" Schwartz told Adweek. "Most people leave articles after reading the first 200 words or so."

"With Axios, everything is within the stream, including our short-form ad content," he said.

Schwartz explained that these native ads, which could include a short video clip or simply a short article with an image attached to it, can be produced and introduced into the stream within the same day and at a fraction of the cost. This is something some of their brand partners are excited by, because it allows them to run and test ads all at the same time.

Axios' ads also have the ability to follow storylines while reaching different people; by measuring how long readers dwell on certain ads, Axios can then show them more of what they're interested in.

This is also how its news stream will work. Readers can click 'Read More' to see more stories in that field, and eventually the site will move towards a more personalized experience.

"We're not like Facebook, though," said Schwartz. "We're not creating an echo chamber here because we're not biased. Axios is a way for people to quickly catch up on news, and we'll be sure to push important stories out to everyone."


Schwartz called Axios "platform agnostic," meaning that its links can be easily shared and viewed anywhere; the team learned a lot from its We the People account on Snapchat in how viewers want to choose how to experience their news. Thanks to that knowledge, Axios has also found a way to piece together different parts of the tech behind Facebook's Instant Articles function and create basically a card-like experience on Facebook (think: swiping).

"Long-form native advertising is great for some things, but not everything," he said. "With money moving into the digital ad space, most of that is going to Facebook and Google, which doesn't leave brands with many innovative options at places that will actually work."

"Axios means 'worthy,' and we want to make sure we're worthy of people's trust, time and attention," said Schwartz.

January 18th 2017 News, Technology

Where to Watch the Presidential Inauguration on YouTube

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“From conventions to debates to election day, millions of you came to YouTube over the past year to stay informed and engage in a conversation on the 2016 U.S. election,” noted Brandon Feldman, who is in charge of News & Politics Partnerships at YouTube.

YouTube is live streaming inauguration coverage from more news sources than ever before:

“You’ll also be able to feel what it’s like to be in the center of the action – look out for special coverage from some of the channels above in 360 degrees and amazing 4K quality,” said Feldman.

YouTube has setup a news site for all things politics including live streams here:

The post Where to Watch the Presidential Inauguration on YouTube appeared first on WebProNews.

January 17th 2017 News, Social Media, YouTube

Crunch Report | Nintendo Switch Hits the Market on March 3

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Nintendo Switch to hit the market on March 3, San Francisco District Attorney brings lawsuit against Lily, Moon Express is going to the Moon and Microsoft buys AI startup Maluuba. All this on Crunch Report. Read More

January 14th 2017 microsoft, News, Technology

Crunch Report | Instagram Stories Hits 150 Million Daily Users

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FarmLogs raises $22 million, Instagram Stories hits 150 million daily users, Google closes its UAV project and JetBlue gives us free Wi-Fi. All this on Crunch Report. Read More

January 12th 2017 News, Technology

Crunch Report | Atlassian Buys Trello

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Atlassian buys Trello for $425 million, Uber debuts Movements to monitor traffic data, Netflix and Amazon get a couple of Golden Globes, Amazon buys and the CES Hardware Battlefield winner is Siren Care. All this on Crunch Report. Read More

January 10th 2017 News, Technology

Crunch Report | Medium in the Hot Seat

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CES 2017 kicks off, Vine edges closer to its death, Medium is shifting strategies and streamlining and Netflix’s upcoming Korean TV show. All this on Crunch Report. Read More

January 6th 2017 News, Technology, Twitter

Crunch Report | Tesla’s Gigafactory Starts Battery Production

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CES 2017 starts tomorrow, Tesla’s Gigafactory starts battery production, Asian Snapchat clone has grown to 40-50 million users and Mark Zuckerberg’s 2017 challenge. All this on Crunch Report. Read More

January 5th 2017 News, Technology

Crunch Report | Google Spins Out Waymo, A Self-Driving Car Company

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Google spins out Waymo, its self-driving car company, Group chat is now available in Snapchat, Oculus CEO steps down, Slack gets integrated video calling and Apple AirPods are now up for sale. All this on Crunch Report. Read More

December 14th 2016 apple, News, Technology

Stanford Study: Teens Clueless On Distinguishing Sponsored Content

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A Stanford Study of 7,804 students from middle school through college illustrated that young people are clueless in knowing what is actual news versus sponsored content. This study comes on the heels of fake news hysteria that Facebook and other social media sites possibly impacted the presidential election. Facebook CEO Mark Zuckerberg has said that this is crazy considering that there was so-called fake news about both candidates.

According to the Wall Street Journal, who first reported on the study, 82% of middle-schoolers couldn’t distinguish between an ad labeled “sponsored content” and a real news story on a website. The study indicates that most students didn’t look at the source of a news story, but were more motivated based on the actual content of the headline link or the associated image.

The study noted that after showing high school students images of deformed daisies on a photo-sharing site, 40% of them believed that was strong evidence of contamination from the Japan Fukushima Daiichi nuclear plant disaster, even though no source or location was provided.

I see that the Wall Street Journal and others reporting on this study link it directly to the “fake news” controversy, which literally has nothing to do with this research. They were looking at sponsored content and sponsored news links from automated ad serving firms like Taboola and Adblade, not individuals posting misleading news on social media.

Some people, even Harvard professors, can’t remove their own political biases when interpreting research.

The post Stanford Study: Teens Clueless On Distinguishing Sponsored Content appeared first on WebProNews.

November 23rd 2016 Facebook, News, Social Media