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Weekly Pulse Digital

We’ve got some great digital news for you to enjoy this weekend! Below are 3 articles bound to intrigue you or advance your marketing strategy.

How Pfizer Is Using Big Data To Power Patient Care

Companies constantly throw around the word “data,” but it is useless if you don’t actually implement and use it. Pfizer is an example of a company that is putting their data to work. See how the company is advancing the medical field and patient care through the use of data in this story presented by Forbes.

5 Stats That Prove Businesses Must Personalize To Win Customers

Putting a personal touch on your marketing efforts can yield greater brand success for your business. Compiling data and information on your consumers can bring you one step closer to personalization on an individual basis. Check out the Business 2 Community article for more information.

6 Ideas to Shake Up Your Digital Marketing

Whether it’s starting a podcast or talking about your philanthropic efforts, don’t be afraid to spice up your digital marketing initiatives. If you are looking for some more ways to bring some fresh ideas to your strategy, continue to the story on Forbes.

February 22nd 2015 News

January Top 50: Reading and Writing-Centric Platforms Grow

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January Top 50

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“_blank” rel=”nofollow”>JanuaryTop50
/ Shutterstock

January marked a time of growth for the blog service WordPress and the magazines: Forbes and The New York Times. (#18) posted the strongest month-over-month (MoM) unique visitor growth for the Monthly Fast Movers in January. The website appeals to a mass audience, as people create blogs for all purposes. This, on the surface, is leading the influx of traffic to the site.

Personal networking sites like, (#4), (#8), (#19), and (#12) are important drivers of traffic to WordPress. Exposing new audiences on social media to blog content makes cross-social connectivity extremely powerful. Winning the arena on one platform may dictate continued success on another. Additionally, 24% of’s users are in the age range 25-34, which perfectly overlaps with users on Facebook (21%), Twitter (23%), Pinterest (24%), and LinkedIn (24%).

The subdomain tab is also an interesting area to explore, given the fact that WordPress has over 10,600 subdomains that contribute to the UV total. With so many individual blogs, has a large amount of available or shareable content appealing to a mass audience.


Among the top 50 there was also a solid number of magazine websites, most notably (#25) and (#33). Forbes had month-over-month growth of 6% and year-over-year growth of 116%. The New York Times had month-over-month growth of 2% and year-over-year growth of 101%. These growing numbers suggest that the audience for online periodicals is rising. Visitors in this audience also seem to be displaying a certain amount of loyalty. Visits and visits per person for both domains saw increases, meaning the same people are coming back at least one more time after their initial visit in the month. The New York Times also saw an increase in average stay (meaning that visitors are staying longer) and pages per visit (meaning that visitors are engaging in more content during their visits).

As more magazines continue to shift towards a more “digital-first” strategy, it will be interesting to see if any are able to crack the top 50 list for February. For now, here is the entire list of Monthly Fast Movers for January.

Unique Visitors
MoM Change
YoY Change
1 178,020,491 -0.07% -0.88%
2 167,478,327 -0.77% -1.57%
3 165,617,993 -0.58% -1.03%
4 163,086,548 -0.82% -2.57%
5 123,121,858 -14.53% -14.10%
6 99,881,341 -0.34% 0.95%
7 96,221,212 -12.46% -40.20%
8 85,520,264 4.25% 84.37%
9 84,212,595 -7.74% -28.81%
10 65,710,223 -13.06% -22.26%
11 62,315,293 -1.36% 2.11%
12 58,146,302 2.79% 43.55%
13 55,494,274 -5.42% -39.75%
14 54,932,868 -5.62% -39.23%
15 54,925,473 -0.48% -17.68%
16 52,238,021 2.15% -4.22%
17 51,350,067 -0.57% -23.06%
18 51,345,846 19.64% 47.27%
19 50,501,285 -2.47% 30.92%
20 50,277,062 1.68% 16.91%
21 49,802,211 -36.96% -12.16%
22 48,394,744 -5.19% 24.76%
23 43,456,306 -7.23% 26.14%
24 40,988,296 4.11% 51.37%
25 38,089,258 6.15% 115.87%
26 37,550,159 -19.19% -37.87%
27 37,510,127 -2.57% -9.99%
28 36,028,794 8.60% 47.86%
29 35,496,302 7.82% 30.65%
30 34,945,956 -0.91% 35.46%
31 34,436,320 -5.27% -9.31%
32 34,337,351 14.28% -15.31%
33 34,030,383 1.79% 100.89%
34 32,726,808 -0.24% 10.67%
35 32,146,945 4.62% -35.31%
36 31,381,683 -8.82% -53.67%
37 30,117,300 -41.52% -23.60%
38 29,899,047 -13.04% -46.23%
39 28,042,499 8.24% 113.11%
40 27,693,788 -0.59% 91.38%
41 27,600,916 -34.91% 3.86%
42 26,662,651 -6.29% -18.85%
43 25,836,516 -4.90% -21.91%
44 25,672,057 3.92% 53.58%
45 25,211,227 3.20% 26.25%
46 24,904,349 11.14% 21.67%
47 24,688,463 -3.93% 39.94%
48 24,504,188 -8.01% -4.38%
49 24,423,843 6.79% 257.32%
50 24,395,519 -0.41% 17.47%

February 21st 2015 News

Marketing to GenX: The In-Between Generation

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Gen X

Image from: GenX / Shutterstock

As announced in my last two posts on Millennials and Baby Boomers, a few weeks ago we launched our newest research “Getting Audiences Right: Marketing to the Right Generation on the Right Screen” in which we analyze how Millennials, Generation Xers, and Baby Boomers use digital devices differently to consume content and shop for products online. In the last of my three-part series, I’ll review some key takeaways for GenX (those born between 1965 and 1980).

When it comes to screen usage, Millennials and Boomers are interesting to compare to each other. Of all three generations we studied, Millennials have the highest smartphone usage and lowest TV and laptop usage, while Boomers have the lowest smartphone usage and the highest TV and laptop usage. Meanwhile, GenX is a digitally transitional generation, falling squarely between Millennials and Boomers. It’s interesting to note that tablets are the exception – GenX slightly leads the pack in tablet usage.


But GenXers’ screen preferences are interesting in their own right too. While GenXers use multiple screens, their screen preference depends on the complexity of the task at hand. For high-attention/high-complexity tasks like reading the news or researching information on health concerns, Gen Xers prefer laptops. However, they will default to smartphones for light-touch/high frequency activities, like checking the weather. Additionally, they prefer laptops to shop for products/services in all industries that we studied, although smartphones are gaining traction in some categories, like CPG and Consumer Electronics.

It should be clear from this blog series that each generation has its own screen preferences for all digital activities. It’s not enough to know that GenX uses TVs, laptops, and smartphones, marketers need to understand how and why they use those screens in order to allocate resources efficiently across the path-to-purchase to reach that audience at the right time with the right message.

Learn more about how to target the right generation on the right screen by downloading the full study here.

Still looking for more? Join our webinar on Thursday, February 26 at 2pm. Follow this link for more information and registration.

February 20th 2015 Mobile, News

The Weekly Pulse

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Weekly Pulse

There are countless digital news sources and articles swirling around the web. To help you from getting lost in the endlessness, we have compiled a list of the most important and interesting pieces from this week. Keep reading to learn about information that could have a large impact on you or your business!

Are You Getting Audiences Right?

In case you missed the study we recently released, don’t worry we’ve got you covered. We explore how different generations choose different screens for different activities. From Millennials, to GenXers, to Baby Boomers, help advance your brand’s marketing strategy by reaching the right generation on the right screen. So, are you getting audiences right?

2014 Ecommerce Sales Up 10% Or More For Majority Of Online Retailers [Survey]

If you doubt that digital can grow your retail sales, perhaps this article will change your mind. A survey conducted among retailers, found that, “74% said their 2014 web sales climbed 10 percent or more compared to 2013, and 27% of respondents said they experienced more than a 25% increase in online sales.” Continue to Marketing Land, if you want to gain insights on the rest of the study.

Can You Identify All These Famous Logos Redesigned by an Artist Into Chinese?

This was an extremely interesting project that tried to highlight the importance of brand recognition and logos. Turkish artist Mehmet Gozetlik recreates famous western brand logos with their brand names in Chinese. If you want to try and recognize some of your favorite brands, follow to ADWEEK.

February 15th 2015 News

January Data is Now Live – Tax Sites, Engadget, FiveThirtyEight, and More

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tax time

Image from: Tax Time / Shutterstock

January data is now live and available in Compete PRO! Like we saw last year, tax sites continue to dominate the Monthly Fast Movers in January. There are a few interesting differences this year, however. For starters, no tax site saw month-over-month (MoM) growth in January 2015 quite like they saw in January 2014, with the notable exception of While the site saw higher monthly growth, year-over-year (YoY), the site actually shrank. It will be interesting to see how February data compares, as that’s usually the peak month for’s traffic. Another interesting difference in tax sites this year compared to last year is that moves higher up in the list and actually grew YoY. This could be due to the increased promotion of free efiling online directly through Similarly, also jumped to the number two spot this year, perhaps in part due to the option to file state taxes for free this year for the first time. Looking in Compete PRO, we can see that “turbo tax 2015 free” is the twelfth most popular keyword driving traffic to

An interesting addition to the Monthly Fast Movers for January is While the site usually sees a traffic bump in January, January 2015 saw the most unique visitors the site has seen in the last two years with an explosive MoM growth of nearly 75%. One of the biggest consistent drivers of traffic for in January is the annual Consumer Electronics Show (CES) that takes place in Las Vegas and highlights the latest and greatest in consumer technology. CES-related keywords can be found throughout the top keywords sending traffic to Visitors to the site returned more often than usual as well to stay up-to-date on the latest tech news, as visits per person were also the highest they have been in months.

January Data Monthly Fast Movers

One of the most interesting Yearly Fast Movers in December is Despite launching in 2008, has become increasingly popular over the last year as it was re-launched by ESPN with celebrated analyst, Nate Silver, functioning as editor-in-chief. Their first real significant increase in traffic came in March 2014 when ESPN re-launched the site, and traffic has been steadily climbing ever since with a peak in November 2014 around election season in the U.S. The ESPN brand name seems to be helping the site as “espn” was eighth most popular keyword driving traffic to over the last 90 days.

January Data Yearly Fast Movers

If you need early access to the latest month’s data and you’re not a Compete PRO user, start your Compete PRO subscription today to get early data and more!

February 11th 2015 News

Sunday Series: Digital Renaissance for Art Enthusiasts

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Art Enthusiasts

Image from:
“_blank” rel=”nofollow”>ArtEnthusiast
/ Shutterstock

Compete PRO data shows that art sites have seen substantial digital growth in the last few months. Forty-seven sites devoted to those who love art saw year-over-year growth in metrics for unique visitors, visits, page views, total time spent, and attention. Overall, it’s interesting to see that museums, largely centers for history and culture, are converging with the perceived “future” in the digital world. Although my artistic abilities are limited to finger-painting and coloring books, I was fascinated to dig into what is driving these increases.

Art Enthusiasts Overall Category

Leading all websites in every monthly market share metric is Fine Art America is a digital marketplace, where artists can showcase and sell their work to potential buyers. In this case growth is coming from two directions, the buyer and the artist, suggesting that both players see digital as a valuable, convenient sales medium for artwork.

fineartamerica UV's

Additionally, the majority of the museums in the category saw year-over-year growth, some with massive boosts. To name a few: (#2) grew by 47.76%, (#3) grew by 240.56%, and (#7) grew by 212.23%. These huge improvements suggest that museums are improving the quality of content on their sites to better appeal to art lovers and museum-goers.

Also, it’s interesting to note these sites didn’t just see growth in popularity, they also saw improved engagement as well. Total time spent on these sites increased 22% year-over-year, showing that art sites are not just driving more traffic – they’re keeping visitors engaged while they’re there.

There could be a few reasons for this. Digital serves as an excellent platform to showcase exhibits and provide information on upcoming events. It also provides access to art collections that many people can’t easily access in-person due to distance, pushing online viewership up. In addition to convenience, online art collections typically include an in-depth analysis on the pieces that brick and mortar museums do not always provide, allowing visitors to further engage with the art.

Art enthusiasts, like many other groups, have turned to digital as a source for buying, selling, and accessing solid content. It will be interesting to see if this growth will continue to increase, as digital continues to be a focus.

Fast Movers (December)

February 9th 2015 News

The Weekly Pulse

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Weekly Pulse

For this Weekly Pulse, we’ve prepared a diverse mix of helpful tips and tools for you to use in your digital marketing strategy. Don’t miss out!

6 Inbound Marketing Techniques Every Startup Should Use

A particularly helpful strategy for startups or small businesses is to use inbound marketing. This technique gets consumers to come to you, rather than you bringing them in yourself. This is invaluable when competing against larger competitors that have bigger budgets to gain higher exposure. Courtesy of Marketing Land, follow here to discover 6 of the best ways to optimize your inbound marketing efforts.

How to Dominate Content Marketing in 2015

Content is key, there is no doubt about that, but how can you generate the best? Guest bloggers, user-centric information, and diversification are some of the many ways. Check out the full list and analysis by Forbes on how to advance your content marketing initiatives.

How Top Publishers are Using Snapchat

Publishers are utilizing Snapchat’s Discover to reach new audiences. Snapchat, as an advertising medium, is still relatively new, but is generating a lot of buzz and excitement. By way of Digiday, stay on top of the trends and see how some brands have already started to take advantage of the platform.

2015 Will Be the Year of Turning Big Data into Actionable Insights

The last Weekly Pulse was devoted to data and analytics, but we want to continue this conversation because it is such an important topic. In 2015 and coming years there is going to be a whole lot of data coming from multiple different sources, but we just can’t simply sit on all of it. We need to analyze and convert the numbers into insights we can take real action from. Business 2 Community discussed the importance of transforming data into success.

February 8th 2015 News

Marketing to Millennials: The Right Screen for the Right Task

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Image from: Millennials / Shutterstock

As a Millennial, I tend to be wary of posts that describe generational differences – we’ve all read articles that throw around negative words like “lazy” and “self-obsessed” to describe the Millennial generation. While I may not completely agree with those personality trait generalizations, we have found similarities in the way that each generation uses screens like laptops, smartphones, and tablets in their daily lives.

In Millward Brown Digital’s newest original research study, “Getting Audiences Right: Marketing to the Right Generation on the Right Screen,” we analyze how Millennials, Generation Xers, and Baby Boomers use digital and mobile differently to consume content and shop for products online. This three-part blog series will recap some key takeaways for each generation, starting with Millennials.

It should come as no surprise that Millennials are the “mobile-first” generation, and are much more likely to choose smartphones as their preferred screen than older generations. More Millennials use a smartphone each day (77%) than a laptop or PC (58%). However, device preference and device usage are dependent on the task at hand. Even mobile-first Millennials prefer laptops or PCs to shop for items in more complicated areas such as financial services and consumer electronics.

And when it comes to consuming media, Millennials are drawn to newer entertainment formats like Netflix and Hulu, but still prefer to experience them on the bigger TV screen when given the choice. The exception is YouTube, which Millennials prefer to watch on either laptops or smartphones – most likely due to the shorter length and more immediate nature of YouTube videos.

Millennials - Screen Preferences by Media Type

This task distinction is an important one for marketers. While it seems obvious that to target Millennials you need to be on mobile, you still need to consider how your target consumers engage with your category specifically before putting all your eggs in the mobile basket.

Learn more about how to target the right generation on the right screen by downloading the full study here.

Still looking for more? Join our webinar on Thursday, February 26 at 2pm. Follow this link for more information and registration.

February 6th 2015 Mobile, News

Talk Show Queen Wendy Williams Cops to Getting a Little Help on Twitter

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Who Wendy Williams
Age 50
Claim to fame Host of daily syndicated talk show The Wendy Williams Show (its 1,000th episode aired last week); author; member of the National Radio Hall of Fame
Base New York
Twitter @WendyWilliams

What's the first information you consume in the morning?
Local Fox 5 news. It comes on before my show. I'm all about Rosanna [Scotto] and Greg [Kelly] and Mike Woods on weather. I watched for many years, and now suddenly, having a talk show on Fox, they're like extended family.

What social media do you use?
I'm prepared to come out of the closet and let you know that I don't do my own tweeting, and thank God I don't. I'm definitely the girl with the personality to jump on Twitter and tell somebody off. I've got this wonderful guy, Tristan Zimmerman, who does my tweeting for me. I text him what I want him to tweet and then he fills in the blanks with things promoting the shows and whatnot. He does the same thing with Facebook and Instagram. It was hard for me in the beginning because I'm not used to being told what to do in terms of communicating with my people, but sometimes words can fall flat in print. I'm much better, I've discovered, at speaking in front of a camera. The print thing, nah.

Do you have any favorite apps?
I don't have one app on my phone that I know of, and I don't care. There are not enough hours in the day for me to spend on that foolishness. I give myself an hour a day when I check our website, go to Radar Online, MediaTakeOut, Huffington Post, and usually by then I've gathered all the information that I need and all of a sudden I'm on looking at a pair of shoes.

What TV shows do you watch?
I like what I consider comfort TV. I enjoy a lot of HLN. I adore Dr. Drew. He's incredibly insightful. I do love Nancy Grace. She's batty and she's kooky, but she's very informative. I've been watching Empire on Wednesday nights on Fox, which is fabulous. It's also ridiculous at the same time, and I like a little bit of ridiculousness in my TV.

What was the most interesting interview you've done on your own show recently?
Off the top of my head, I'd say Judge Judy. She's one of my favorites. I'm a big fan of Judge Judy—I watch her at least once a day—but I always heard that she doesn't do a lot of talk shows, so when I found out that she was going to be a guest on our show, I almost wet my pants.

Not only did she come on the show, but she brought Judge Jerry Sheindlin, her husband. Jerry insisted on sitting in the audience while I interviewed his wife, and then he comes over to me afterwards and he goes, "I watch you every morning on the treadmill." I was so surprised! I know Judge Judy doesn't put up with a lot of foolishness, and our show is pretty foolish—in a good way. But Judge Judy was one of the girls.

What's on your reading list?
Right now, I am bouncing between two books. The first one is Guilty Wives by James Patterson. It's taking me forever to read it, but boy is it good. I also love self-help books, so I'm reading How to Talk So Kids Will Listen & Listen So Kids Will Talk by Adele Faber and Elaine Mazlish.

How do you wind down at night?
TV. A good stabbing on the ID channel always lulls me to sleep!

February 4th 2015 News, Technology

Sunday Series: This Post is a Touchdown

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Image from: Football / Shutterstock

When we think of the game of football, a few immediate things come to mind: tailgating, big hits, Joe Montana, and… web traffic results (with a special emphasis on web traffic results). We can’t really facilitate the first three things, but we’ve got you covered with all the web data. In honor of Super Bowl Sunday, this Sunday Series we will be reviewing the performance of the Football category from the last few months on Compete PRO. *spikes football at desk*

For the overall category, we tend to see a surprising downward trend in January, specifically around Super Bowl time. The category sees the most action around September, when the NFL season kicks off and college football is a few games in. Traffic tends to decrease as the regular season progresses, but spikes when playoff time and bowl games hit. By January, with the NFL championships fast approaching, there is a large drop in unique visitors, a fall that continues fairly drastically into the offseason. The drop eventually comes to a halt in August, when preseason football begins and the viewership ramps up dramatically through September again.

Football Overall

Think your team’s website made it up into the top 10 for December? (5), (6), (7), (9), and (10) all ranked among the top 10 websites for December. Probably not coincidental – these teams all made it to the playoffs this year. Furthermore, the Buccaneers and Titans, who had the least amount of wins this season, also had the least amount of unique visitors among team websites. On the surface, there appears to be a direct relationship between winning on the field and winning online unique visitors. The deeper notion, however, is that “good content,” in the form of winning, drives consumer web traffic.

Fast Movers

When focusing in on the keyword, “football,” the usual cast of characters rounded out the top websites on the referral list with one abnormality in the mix. (#7), a website devoted to high school sports, commanded a higher share of search referrals for the keyword, “football,” than (#8), the domain for the national football league. This, of course, does not mean we can draw the conclusion that high school football is more popular than the professional league.

Keyword Football

One possibility is that digital could be a more preferred medium for high school sports than professional sports. The NFL games are broadcast through TV on a frequent basis – not to mention multiple television shows feature news about the NFL throughout the day, allowing for a much more rapid diffusion of information. Rarely will news from the high school level escape the local area, so students need to turn to the web to find information they may not have easy access to.

Unfortunately football season is winding down, but the good news is that we can finally refocus our attention back to real sports like hot dog eating, curling, and logrolling. Even if you aren’t rooting for the Patriots or Seahawks, have an excellent Super Bowl Sunday!

February 2nd 2015 News