July data is now live and available in Compete PRO! July was a busy month on the Internet, and it shows in our Monthly Fast Movers. Topping the chart is non-profit educational tool, KhanAcademy.org, posting an impressive 128% month-over-month (MoM) growth. Part of this explosive growth can likely be attributed to two major partnership announcements in July. In the month of July, Google tapped Khan Academy and a number of other educational companies to put together sessions for its inaugural free summer program, Camp Google, aimed at getting kids to learn through interactive science activities. Additionally, Hyatt Hotels announced a partnership with Khan Academy intended to expand educational opportunities for their employees, their families, and communities where Hyatt is active. Khan Academy will also be working with Hyatt to develop content and courses specifically for people in hospitality careers. Not only did KhanAcademy.org expand its reach through unique visitors in July, it also increased engagement with the website, reflected in an over 15% MoM increase in visits per person, nearly 3% MoM increase in average stay, and a 15% MoM increase in pages per visit.
Popular digital distribution engine for gaming, Steam, also had a big month with SteamPowered.com growing over 90% MoM. A big part of this growth can likely be attributed to some big video game launches in July, including an installment in the massively popular Magic the Gathering game series. We can see the impact that the release of Magic Duels had on SteamPowered.com by looking at incoming traffic to the site from Wizards.com (the publisher’s site for Magic Duels). Referrals from Wizards.com to SteamPowered.com increased by 2,029% in July, making Wizards.com the 34th highest site sending traffic to SteamPowered.com in July.
Lastly, GQ made a big splash in July with their controversial comedy issue featuring a risqué photo shoot starring Amy Schumer and characters from Star Wars. Unique visitors to the site grew 87% MoM and over 200% year-over-year (YoY). As is often the case when traffic increases so dramatically (especially when growth is specifically tied to one event), engagement has a tendency to drop. Engagement stats for GQ.com were no exception in this case as pages per visit and visits per person dropped sharply and average stay remained flat. Over the last 90 days, Amy Schumer-related keywords have topped the list of search referrals to GQ.com behind only the branded keyword “GQ,” equaling roughly 2% of all search referrals to GQ.com.
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