There’s still time to fine-tune your digital marketing for last-minute shoppers before the holidays are in full swing. Take a look at some of our favorite articles from the past week.
6 Ways Big Data Will Shape Online Marketing In 2015
If you haven’t already, it’s time to stop thinking of big data as just a buzzword. As a marketer, big data is readily available to you, so familiarize yourself with this tool and learn how to utilize it in your 2015 marketing.
Examining Search and Social Behavior for Holiday Shopping
For many consumers, online shopping is far preferable to heading to a mall. Take a look at some of the trends that developed this year regarding cyber shopping.
Target Turns Its Stores Into One Big Mobile Game for the Holidays
Mobile was huge in 2014, but Target just took it to the next level. See how they targeted their mobile consumers this holiday season by creating a Target-specific mobile game to raise money for charity.
Mobile Is Shaking Up Traditional Loyalty Marketing Programs
Loyalty programs are a tried and true tactic for marketers, and now they’ve adapted to the mobile age. See how these successful brands are using mobile to improve and establish loyalty programs among consumers.
Marketers Are Failing to Connect TV Ads With Web Homepages
It seems there’s a disconnect between what brands advertise on TV and what they feature on their homepages. Take a look at these statistics on homepages (including mobile homepages) to learn how to better align your marketing.