In this edition of the Weekly Compete Pulse, we’ve featured a few of our favorite email marketing, content marketing, and overall digital marketing articles. If you missed any of them on our feeds this week, take a look at them below!
What Really Makes a Digital Ad ‘Premium?’
Advertising Age is reestablishing their definition of “premium” ads within the confines of context and content. To educate yourself on their take on the term, and to learn their three things that advertisers need to consider in order to optimize their premium ads, check out the article.
Email Marketing vs. Social Media Marketing: Weighing Your Business Priorities
Most digital marketing strategies include a focus on both email and social, but where should you be directing the bulk of your efforts? This piece from Business2Community shows you the quantitative and qualitative value of each practice and gives you the information you need to prioritize accordingly.
What Growth Hacking Means for the Content Marketer
If you’re not familiar with the term “growth hacking,” this article will catch you up to speed and teach you to apply it to your content marketing strategy. Check out this piece to figure out if you fit the “content hacker” description, and if you don’t, whether your team could benefit from acquiring one.
Content, Mobile, Personalization – Digital Marketing Predictions for 2015
This comprehensive infographic provides some helpful predictions for how marketing will continue to develop in 2015. Check it out to see which trends you should get a jump on and which behaviors you should resist in the coming year.
How to Boost Your Email Marketing With Triggered Messages
If you aren’t incorporating triggered messages into your email marketing, you’re likely missing out on prime opportunities for conversions. Learn how to increase your ROI with these tips on how to work triggered emails into your strategy here.