Online Marketing News: Facebook Flashbacks, Twitter Rides The Carousel, Google Finds Half The Web Is Broken

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Do's And Don'ts Social SMEs

The Do’s and Don’ts of Social Media for SMEs [INFOGRAPHIC] - For those that want to stay ahead of the curve when it comes to the opportunities that social media presents for connecting with consumers, it’s important to realize the importance of social media etiquette; that is, the dos and don’ts of running and managing social media channels for your business. Social Media Today

Google Adds Mobile Ranking Banner To Webmaster Blogs - If you go to any of the Google Webmaster Blogs in most languages, including the English version, the German version and many more, you will find a new addition at the top right side bar of the blog. This banner at the top reminds webmasters of the upcoming mobile-friendly algorithm touching down on April 21st. Search Engine Roundtable

Facebook Introduces On This Day - People often look back at old photos and other memories they’ve shared on Facebook, and many have told us that they enjoy products and features that make this easier. Today we’re announcing On This Day, a new way to look back at things you have shared and posts you’ve been tagged in on Facebook. Only you can see your On This Day page. Facebook

Introducing Layout from Instagram - Announcing Layout from Instagram, a new app that lets you easily combine multiple photos into a single image. It’s fun, it’s simple and it gives you a new way to flex your creativity. Instagram

Google: Try To Avoid Link Building Because It Can Do More Harm Than Good - Google’s webmaster trends analyst, John Mueller, recommends you do not focus on link building and if you do, it may lead to more harm for your web site than anything good. Search Engine Land

Too Much Facebook Leads To Envy and Depression - Constantly checking Facebook to see what your friends are doing could lead to some serious depression. A recent study conducted by researchers at Nanyang Technological University, Bradley University and the University of Missouri Columbia found that heavy Facebook (FB, Tech30) users can experience envy — which can ultimately lead to extreme sadness. CNN Money

Google Says About Half Of Security Certificates Are Broken On The Web - Google may flag sites that have broken security certificates in the search results. They may also boost the ranking benefit on login pages, to prevent phishing attempts. Search Engine Land

New Facebook Features Provide Training for Marketers - Because training resources are Facebook’s top request from its advertisers, the social media giant launched a series of courses on everything from how to create an ad to digital buying. ClickZ

Google: Definitely Put A Nofollow On Web Design By Links - An old topic of web design by or site credit links – should you put them on web sites and if so, should they pass link juice? Search Engine Roundtable

Twitter Experimenting On A Tool To Filter Hate Tweets - Twitter has announced an update to its iOS app, which delivered a new feature for some verified users called ‘Quality filter.’ The update, which allows users to filter and hide tweets in notifications containing threats or offensive language, will only be available to some users whose accounts have been verified. SocialBarrel

Google: Keep Your HTTP Site Verified In Webmaster Tools Even After Migrating To HTTPS - After Google announced a small ranking boost for going HTTPS – many webmasters began migrating their sites from HTTP to HTTPS. Search Engine Roundtable

Twitter Experiments With Carousel Ads - Following Instagram’s recent foray into carousel ads, Twitter jumps on the bandwagon, promoting apps with a new unit. But is Twitter hurting itself with large, intrusive ads? ClickZ

Google Launches Major Push To Get Local Businesses Online, Improve Data - New site offers tools, content and solicits business owners to update information. Search Engine Land

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: The Insurance Octopus


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March 27th 2015 Online Marketing

Twitter Marketing – How Brands Rise to the Top of the Stream: Microsoft, BMC Software, Renaissance Hotels

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L-R: Rob Wolf, Nicole Taylor, Pam Moore, Tyler Anderson, and Eric Tung

Rob Wolf, Nicole Taylor, Pam Moore, Tyler Anderson, and Eric Tung

What are brands doing to rise to the top of the Twitter stream? Marketers from Microsoft, BMC Software and Renaissance Hotels at Social Media Marketing World (#SMMW15) explained what has been working in their social media world.

Every Brand has Different Goal
Twitter is to inform, says Rob Wolf, social media manager, Microsoft. He manages the corporate Twitter account, which is used to break company news, along with some engagement with customers and influencers. They look to Facebook more as an engagement tool.

Renaissance Hotels, a division of Marriott International, looks to Twitter to distinguish themselves in a crowded brand market. Nicole Taylor, senior manager, digital marketing, says she is challenged to work with the local hotels to help them understand why Twitter is relevant.

The next generation of travelers is just as likely to use Twitter to comment or complain as they are to pick up the phone. In the end, they want to delight and engage their guests and try to go the extra mile through engagement.

Getting Employees to Tweet
Employees are your best advocates, but sometimes they are worried they are not allowed to share information.

BMC Software started a push to get a core group of executives to tweet says Eric Tung, social media manager. They worked with them to give them confidence in their tweeting ability through weekly sessions and individual coaching. For key executives, the social media team will help them share content through Buffer, a tool for scheduling posting.

Wolf says he needed to express to his CEO that it’s OK to share personal interests and behind the scenes insights. He pointed to John Legere, CEO, T-Mobile, who is great at sharing on Twitter.

Using the Marriott Careers Facebook Page as an example, Taylor says it gained a huge following because it was from the employee perspective. Pictures of happy employees really resonate with people.

How are brands using automation?
Microsoft does not use any automation. Wolf says he understands the need for it, especially with evergreen content. But, his reasoning is internal news can change (like a press release) and a breaking news event can make the brand seem insensitive for tweeting during a tragedy.

Both BMC and Renaissance brands have content calendars and schedule some posts ahead of time. They agreed there still needs to be the live engagement element to postings. Of course, there need to be processes in place to turn-off automated posts in the case of a crisis.

Key learnings for getting started on Twitter:

  • Look to your audience, because a lot of the great content can come from them.
  • Set up searches for key terms (including mis-spellings).
  • Add visuals and multimedia.
  • Have a point of view and know what your brand stands for.
  • Experiment and use it for testing messages.

In the end, the panel encouraged the audience to help their customers or clients and make a community for them to feel comfortable participating.

How are using Twitter to enhance your brand? Please share your successes and questions.


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Twitter Marketing – How Brands Rise to the Top of the Stream: Microsoft, BMC Software, Renaissance Hotels | http://www.toprankblog.com

Social Media Marketing World 2015 – What We’re Looking Forward to Most #SMMW15

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SMMW15

by Debbie Friez & Brooke Furry of TopRank Online Marketing

One of the best ways to succeed in social media marketing is to not be afraid to test and fail. The landscape is ever changing, and as marketers, we need to adapt quickly and learn from others. Social Media Marketing World (#SMMW15) this week in San Diego is just the type of conference that can provide marketers this opportunity.

If you’re not able to attend, don’t worry. Brooke Furry and I will be attending #SMMW15 in order to learn, network and create content (live blog) many of the most important presentations. We’re committed to providing you with social media marketing insights and highlights to inspire you to succeed.

This will be the first Social Media Marketing World conference that Brooke and I have attended. Here’s what we’re looking forward to most:

Debbie (@dfriez): Geeking-Out!

The speaker list reads like a who’s who in social media. I’m extremely excited to hear Guy Kawasaki, chief evangelist, Canva, in-person. He has more than one session, and I’m having a hard time choosing which to attend!

Chris Brogan, co-author of The Impact Equation and CEO, of Human Business Works, is another of the top social media minds you want to pick and pick and pick…. The conference has him opposite Guy Kawasaki twice, so I have to choose between them.

If you haven’t heard Jay Baer, author of Youtility, speak, you are missing-out. I’ve met Jay on a few occasions, and he always provides great actionable tips in his presentations, which I can take back to help my clients. And, he’s a really cool, nice guy.

Blogger, speaker, educator and consultant Mark Schaefer just wrote a new book, The Content Code (find a review by Lee Odden here), and, I hear he has a new presentation. I have the opportunity to work with Mark on the Dell Insight Partners program, and the conference will allow me to finally meet him in-person.

I love listening to podcasts on my commute, and one of the top podcasters is Cliff Ravenscraft. I discovered him when I couldn’t get enough podcasts about the TV show “Lost.” (Yes, I will have to ask him about the numbers, his favorite character and the ending of the show!)

The list of speakers and sessions is overwhelming! There are several friends, former clients and other great minds I need to hear speak or corner them at one of the many networking events!

Brooke (@writerbrooke): Psyched for Social Overload

Like probably every SMMW attendee, I would appreciate a time-turner ala Hermione Granger to enable me to sit in on more sessions, as the speaker line-up is epic.

For starters, Joe Pulizzi, who pioneered the term “content marketing” back in 2001, is slated to share insights on creating a content marketing strategy first thing Thursday. How will he boil down 14 years of learning into 45 minutes?

When I got my first digital marketing job, Michael Stelzner’s Social Media Marketing podcast fed me insights that even a beginner could swallow. I listened to him all the time. It’s hard to believe that when Michael gives his keynote on March 26th, I’ll be listening live instead of tuning in from the treadmill or my car.

Authors Brian Clark and Ann Handley will both share their top writing/blogging secrets in author spotlight sessions. If you’re familiar with Copyblogger and MarketingProfs, you know these two are the real deal when it comes to coaching marketers on the art and craft of writing.

Of course, TopRank Marketing CEO Lee Odden is speaking, too! Before I came to TopRank, I listened to Lee’s presentations and found him to be a riveting, knowledgeable presenter. If you are attending the conference (either in-person or online) be sure to check-out his presentation on Friday at 3:00 PM PDT.

Aside from gaining social media insights from the pros, we’ll be doing quite a bit of real-life socializing with said pros and other attendees. I’m looking forward to the ample time the conference sets aside for connecting. How many people can say they’ve networked on an aircraft carrier, at the beach, or while powering through a 6 a.m. walk or run?

Finally (I’d be lying if I didn’t say it), California sunshine at the end of a long Minnesota winter is sounding quite lovely.

We Hope to See You There!

We’re looking forward to live-tweeting and live blogging from the shores of San Diego. Follow us on Twitter @writerbrooke and @dfriez and come back soon for live updates from this year’s most exciting social media marketing conference!

If want a good primer to the event, check out the conference eBook we created for SMMW14 including social media marketing tips from 38 brands and influencers.


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Social Media Marketing World 2015 – What We’re Looking Forward to Most #SMMW15 | http://www.toprankblog.com

March 26th 2015 Online Marketing

How to Build an Online Portfolio and Drive Traffic To It

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by Jayson DeMers

When you’re a web designer, graphic designer, or similar professional in a creative field, you have two essential tools for attracting new clients: word of mouth and a stellar portfolio. The latter can be invaluable so it’s critical that you’re able to build a strong one and drive traffic to it.
Neglect these tasks and you’ll be at a disadvantage, but if you can maximize your portfolio you will increase your chances of landing new opportunities. 
Quick tips for building a killer design portfolio on line
While you might still have reasons to carry a physical portfolio, nearly everything is done online these days. And that’s an advantage for you.
It allows your work to be seen through the medium it was designed for, and permits optimal clarity and quality. Although the nuances in a portfolio may be many — and you could spend hours researching best practices in that respect — the simple tips below are all you’ll really need to get started:
Aim for simplicity. Don’t confuse this with taking a shallow approach. You need to do your work justice, but don’t overcomplicate things by incorporating elements that shouldn’t be there. Showcase the complexities and quality of your work in a manner that’s easy to digest.
Sell yourself. You’ll frequently hear business investors say something along the lines of “We invest in people, not ideas.” Keep this in mind when you build your portfolio. Of course your work needs to be good enough to pique the interest of potential clients, but the real focus should be on you, the artist. Sell yourself by creating a compelling “About Me” page and respond to any questions they might have at this point.
Make yourself reachable. According to Chris Whitling, Director of Marketing for HostGator, one of the leading hosting services for online portfolios, “Sharp website owners will always include plenty of contact information. Don’t limit yourself to just an email address on your portfolio. Some potential clients may be inspired to pick up the phone and call you. A detailed contact page will enable you to connect with more leads.” 
Stay current. As a rule of thumb, you should revisit your portfolio at least once every three months to update it and add, or at least alter, content. Ideally, you should do this as often as once every three or four weeks. Design trends change rapidly, and you’ll want to showcase your most up-to-date work.
Optimize your portfolio and pull in traffic
While the design aspect of your portfolio may come naturally, the optimization and SEO aspects may seem a little foreign to creatives such as yourself. Don’t allow that to make you underestimate their value, though.
Your portfolio can be beautiful, compelling, and informative, but it’s pointless without a viewing audience. After you complete it, shift your focus to optimization.
In particular, you’ll want to consider some of the following tips: 
Maximize titles. Always include the client name and the type of work in the title tag. This will assist search engines that crawl your site so they can more easily identify what each item is in your portfolio. In addition, you should insert the most important information on each page within the heading tags (<h1>). 
Include descriptions. One of the biggest disadvantages of an online design portfolio from an SEO standpoint is that almost all the content is visual. Currently, search engines aren’t able to search, identify, and display visual results with much accuracy or speed unless there are keyword-rich descriptions to accompany them. Always include textual descriptions on each page in order to satisfy the needs of search engines, as well as provide added value for the readers. 
Build inbound links. While you have to be careful about how you build inks to your portfolio — always check the latest Google guidelines before committing to a particular practice — it’s worthwhile to have some sort of strategy. For beginning designers with few connections, it may be helpful to talk with other designers and trade links.
Utilize valid code. If you want your portfolio to be spidered correctly, you need to ensure you’re using valid code. The World Wide Web Consortium (W3C) website has all the information you’re likely to need. 
Build a blog. In the design arena, investment in content marketing can go a long way. That’s because very few designers are doing that. By building an onsite blog and committing to creating regular posts (somewhere between three and five entries per week, ideally), you can increase your SEO credibility and attract plenty of human traffic to your site. 
Make your work shareable. One of the best ways to pull in traffic is to make the content within your portfolio easily shareable. This gives visitors the ability to share your work on social networking sites such as Facebook, Pinterest, and Twitter, where unique content has a chance to go viral. 
Getting noticed: the name of the game
In the design industry — as in many other professions and fields — it’s all about getting noticed.
Though you may have the same skillset as some of the top performers in your niche, you won’t get a chance to showcase those talents unless you put yourself out there and make yourself known. Use these helpful tactics to build a killer online portfolio and drive highly targeted traffic to it.

Be sure and visit our small business news site.

March 24th 2015 Marketing, Online Marketing

Online Marketing News: YouTube Does A 360, Facebook Sets New Standards, Mobile Search Spend Soars

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Engagement By Content Type

STUDY: Different Engagement for Different Types of Content on Facebook - Do different types of content on Facebook lead to different types of engagement? Social media news aggregator NewsWhip has the answer. NewsWhip

Facebook’s Mobile Numbers Soar After Dark Social Cleanup - Bitly data shows Facebook had a 30% increase in mobile referral traffic in the Q4 of 2014. “Facebook is crushing it,” Bitly CEO says. Marketing Land

Facebook Updates Community  Standards - Facebook has updated its Community Standards document, outlining the type of content that is not permitted on the social network. A little while back, the site revealed a simplified version of its privacy policy, and now the Community Standards document has received the same treatment. Facebook has set out the types of pictures that are permissible, along with specifying guidelines for other content. Facebook

Google to Devalue Doorway Pages in Search Results - In an effort to improve the overall quality of its search results, Google has announced that it will start to launch ranking adjustments for doorway pages in search results. Search Engine Journal

Marketers Still Can’t Measure Social Media ROI, Says Study - While 87 percent of business to business (B2B) marketers use social media, less than one in five (17 percent) can prove clear ROI, reveals a November 2014 study by Webmarketing123. SocialTimes

AdWords Search Query Data Now Available Sooner - Google’s Jon Diorio announced that some AdWords data is now being updated more frequently. Search Engine Land

Twitter Redesigns Analytics Homepage & Brings Quick Promote To Profiles - New “account home” gives a overall look at Twitter performance; SMBs will be able to promote tweets more quickly. Marketing Land

YouTube Now Allows 360-Degree Video - You share incredible videos with your fans every second of the day, but what if you could share even more in that video? Like, sharing the entire moment that you’re filming? YouTube

Google: When Moving A Site, Do It All At Once Because We Expedite Crawling - Google’s John Mueller said in a Google+ hangout on Friday morning at the 13:45 mark that when you move a site from one place to another, Google will typically crawl faster to pick up on those URL changes in a more expedited manner. Search Engine Roundtable

Mobile Search Spend Share to Reach 83% by 2018 - Just before Christmas, research from eMarketer predicted that by 2018, mobile will account for 76.7 percent of search spend. But the market research firm has since come up with an even more staggering number for mobile’s share by 2018: 83 percent. Search Engine Watch

Facebook Adds Payment Service - This week Facebook is adding a new feature in Messenger that gives people a more convenient and secure way to send or receive money between friends. This feature will be rolling out over the coming months in the US. Facebook

We Use More Happy Words Than Sad Words, Says Twitter Study - A new study has revealed that we use far more positive than negative words in most forms of written language, including Twitter. SocialTimes

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: NewsWhip


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© Online Marketing Blog – TopRank®, 2015. |
Online Marketing News: YouTube Does A 360, Facebook Sets New Standards, Mobile Search Spend Soars | http://www.toprankblog.com

March 20th 2015 Online Marketing

New Report: Content Marketing Performance – A Framework to Measure Real Business Impact

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Content Marketing Performance: A Framework to Measure Real Business Impact

It’s safe to say that in 2015, the vast majority of businesses are creating content for marketing (B2C 77%, B2B 86%) 2015 CMI/MarketingProfs.

But to what end?

Content can create impact for a business in many ways, including boosting reputation, increasing revenue, improving operational efficiencies or growing the value of the brand.

Unfortunately, most companies are chasing ROI instead of planning for measuring the full spectrum of value content can deliver for a business.

This is the challenge content strategists and digital marketers are facing in conference and boardrooms all over the world. Business executives are no longer satisfied with metrics around volume and are demanding insight into impact of content marketing investments.

Performance of content marketing investments is what business leaders need and it’s a framework for measuring the impact of content that they will get in a new report from my pals Rebecca Lieb and Susan Etlinger from Altimeter Group called, Content Marketing Performance: A Framework to Measure Real Business Impact.

Some of the key findings from the research:

  • Marketers find measurement to be the single most formidable content marketing challenge.
  • Measurement is irrelevant unless the organization establishes appropriate KPIs at the outset.
  • Measurement focus is often too narrow. Looking exclusively at sales disregards too many other objectives that can deliver monetary value. Conversely, volume measurement is frequently disconnected from business objectives.
  • An ever-broadening range of tools, media, channels and integrations expands the possibilities for measuring content while complicating the measurement equation.
  • While marketers say measurement is a primary need, they are making content software investments elsewhere.
  • Finally, content marketing has demonstrable value for business divisions outside of the marketing organization. Metrics proving this value are the strongest way to evangelize participation in content marketing; a tremendous and often untapped potential.

Content Marketing Performance

Inside the report you’ll find an overview of current trends and a framework for content measurement – all the ways content can deliver business impact for a company.

Then there are 6 content measurement case studies covering each area of the framework:

  • Brand Health – Seattle Seahawks
  • Marketing Optimization – Rokenbok
  • Revenue Generation – Zenni Optical & Stouffer’s
  • Operational Efficiency – Unilever
  • Customer Experience – Sony
  • Innovation – Domino’s

Each case study provides a problem > approach > core metrics model. Companies that want to better measure marketing performance will learn some important lessons in these stories. Businesses that want to tap into the full spectrum of value that content can deliver will get even more.

In the end, Rebecca and Susan provide 4 essential recommendations for better measuring content effectiveness. Here are the highlights:

  1. Measurement must be the foundational principle of content strategy
  2. Every measurement strategy must focus on business outcome
  3. Know your metrics and your data
  4. Be realistic about organizational capabilities and tools

There’s more detail on each of these recommendations, just download the report to see the complete document.

The volume and participation in content creation within and outside of organizations is only going to increase. Without a proper measurement framework, there’s a lot being left to chance – no exactly the best approach to business.

Check out this free report and better yet, find a smart content marketing agency to help you implement a smarter content measurement strategy.


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New Report: Content Marketing Performance – A Framework to Measure Real Business Impact | http://www.toprankblog.com

March 17th 2015 Online Marketing

The Power of Channels for Increasing AdSense Revenue

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I don’t like depending solely on Webmaster Welfare (Adsense). I prefer to get my website income from multiple streams, placing the heaviest emphasis on affiliate marketing. However, we create our websites for users. That means that we focus on informing the visitor and not simply writing posts with the sole goal being to make money… Read More

The post The Power of Channels for Increasing AdSense Revenue appeared first on Sugarrae.

March 17th 2015 Online Marketing

Online Marketing News: Facebook Gets Topical, Instagram Gets On The Carousel, AdWords Gets Dynamic

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More Reviews More ROI

Social Media Reviews Drive E-commerce Conversion [Infographic] - E-commerce is a booming market, and its growth is closely tied to social media engagement. This engagement from users is often in the form of posting to their networks about positive or negative experiences, or by posting reviews to ecommerce sites. An infographic from Bazaarvoice highlights how reviews can impact sales and return on social media investment. SocialTimes

Google Webmaster Tools Now Shows When Images, CSS, or JavaScript Are Being Blocked - When Google crawls your site, ideally you want it to be able to see your site as a regular users would. If linked image, CSS, or JavaScript files are being blocked from crawling then Google is not able to properly render your site. Search Engine Journal

Mid-Size B2B Marketers Focusing More on Customer Acquisition Than Retention - B2B marketers from mid-size companies (50-1000 employees) are focusing their attention and budgets more on customer acquisition than retention, and relatively few report having management objectives tied to customer retention, customer satisfaction, and up-sell revenue metrics. That’s according to a new report [download page] from Act-On Software conducted by Gleanster Research, which examined customer relationship management at mid-size firms. MarketingCharts

Facebook Introduces Topic Data - Topic data shows marketers what audiences are saying on Facebook about events, brands, subjects and activities, all in a way that keeps personal information private. Marketers use the information from topic data to make better decisions about how they market on Facebook and other channels, and build product roadmaps. Facebook

Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding - Monitoring firm BrandVerity has released its fourth-quarter look at how brand terms are targeted in paid search across the major networks.The company monitored the core branded keywords of over 250 well-known B2C brands from 10 different industries during Q4 2014 to evaluate trends in how brands are targeted. As is clear from the chart below, not all paid search networks address trademark usage the same. Search Engine Land

Google Launches First Ever AdWords App on Android - Google announced the launch of its first ever app dedicated to managing AdWords campaigns. The app is now available worldwide on the Android operating system, with an iOS version said to be in the works. Search Engine Journal

Google: 80% Of Eligible HTTPS URLs Aren’t Used In Google’s Search Listings - Gary Illyes, the man to blame at Google for the HTTPS algorithm, shared a “small” analysis Google ran on HTTPS URLs. It showed that 80% of HTTPS URLs that were eligible to be included in the Google search listings, were not because the webmaster canonicalized – on purpose or by accident) – the HTTP version instead. Search Engine Roundtable

Instagram Announces Clickable Carousel for Advertisers and Aims to Prove Platform Value as Marketing Outlet - Up until now, links on Instagram have not been clickable, save for the one on a user or brand’s profile page. This means that while brands could certainly advertise on the platform, the lack of a unique link on individual posts made the effectiveness of a campaign an unattainable data point. This is no longer the case. Social Media Today

B2B and B2C Digital Marketing Tactics, Compared - B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year, according to Webmarketing123’s latest annual State of Digital Marketing” report. MarketingCharts

71% Check Facebook, Twitter and Instagram During Office Meetings, Says Study - The survey, which was conducted by LondonOffices.com and polled 1,000 office workers, found that 71 percent of respondents admitted to looking at social media sites on their phones during work meetings. SocialTimes

Online Vs. TV: 72% Of Agencies Say Online Video Ads Are As Effective – Or More Effective – Than TV [Survey] – After surveying 120 U.S. ad agencies, BrightRoll says client interest in video ads has grown 88.6% during the last three years. Marketing Land

Twitter Launches Partner Audience, A New Ad-Targeting Feature For Publishers - Last week, Twitter announced partner audiences, a new way for advertisers to reach new and potential customers from audiences created by our Marketing Platform Partners. Twitter

Google AdWords Introduces Dynamic Structured Snippets - Your paid search listings are about to get a slightly new look and feel with the addition of dynamic structured snippets, the Google AdWords team announced. Search Engine Journal

From our Online Marketing Community:

In response to How to Make Free Stock Images Work for Content Marketing, SB Web Consulting said, “Sourcing great images is very difficult, especially stock images when you can spot them a mile off! Some great resources here, thank you!”

On Interview: Daniel Pink on Winning with Authority, Influence and Inspiration #authority2015, Siva commented, “Awesome Interview, Well sustained answers by Dainel. I loved all the answers especially, Daniel play with #social network word association. That’s superb cool :) . I’ve one question your Book “To sell is Human” .. what came in to your mind to write this book ?”

And Alex Barca responded to Content Marketing Bundle of Awesome – 12 eBooks for Better Content Performance in 2015 by saying, “Thank you for including Curata’s ebook! What a great group of content marketing resources :)

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: The Conversation Index


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Online Marketing News: Facebook Gets Topical, Instagram Gets On The Carousel, AdWords Gets Dynamic | http://www.toprankblog.com

March 13th 2015 Online Marketing

Online Marketing News: Yahoo! Turns 20, Google+ Splits, Twitter Ads Everywhere

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Most Valuable Search Traffic

Which Sites Have The Most Valuable Search Engine Traffic? [INFOGRAPHIC] - If you’ve ever used the tool SEMRush before, you’ve likely noticed how it assigns a dollar amount to your organic traffic. This value is based on the amount of money people are bidding to rank for the keywords you’re getting traffic from organically. Check about the above infographic to see which site generates the biggest organic bucks. Search Engine Journal

Twitter Is Rolling Out Swipe To Dismiss Images - Twitter appears to be rolling out a big change to how you get get out of viewing images on the service once you’re done. The Next Web

92% of B2B Marketers Use Social Media to Share Content - More than nine in 10 business to business (B2B) marketing executives use social networking sites to distribute content, but just one third rely on mobile, reveals a new study. SocialTimes

Google+ Divided Into Photos and Streams, With New Boss - Google’s social network gets a new leader in Brad Horowitz, and likely will see the Hangouts communication service stand alone, too. Cnet

Google Wants To Rank Websites Based On Facts Not Links - The internet is stuffed with garbage. Anti-vaccination websites make the front page of Google, and fact-free “news” stories spread like wildfire. Google has devised a fix – rank websites according to their truthfulness. NewScientist

Twitter Wants You to See One Ad in Every 20 Tweets - How often do you see a promoted tweet on Twitter? Rarely, right? At least it seems that way. But Twitter has plans to change that, and more ads will be coming your way soon. SocialTimes

Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling - Yahoo turned 20 yesterday, and to celebrate it set a new world record for yodeling. The company pulled together more than 3,400 people to set the Guinness World Record for the largest simultaneous yodel. Search Engine Land

CMOs Plan to Boost Marketing Budgets by 9% This Year - Buoyed by optimism about the U.S. economy, CMOs said they plan to increase marketing budgets by an average of 8.7% this year, according to the semi-annual CMO Survey released Wednesday by Duke University, the American Marketing Association and McKinsey & Co. Ad Age

Twitter Most Effective Social Marketing Platform (But Facebook Most Important), Says Study - Two thirds of marketers in Ireland believe that Twitter is the most effective social platform for business, reveals a new study. SocialTimes

US CMOs Still Report Making Little Use of Marketing Analytics - US CMOs remain bullish about marketing analytics spending but appear to be failing to keep pace with their own projections, according to the latest installment of the CMO Survey [pdf] from Duke University’s Fuqua School of Business. Indeed, while CMOs expect to almost double the share of their budgets spent on marketing analytics over the next 3 years (from 6.4% to 11.7%), current levels of spending are actually down. MarketingCharts

Twitter Launches Official WordPress Plugin - Twitter has released an official Twitter plugin for WordPress that will allow sites powered by the popular publishing platform to easily embed Twitter content and expand their reach on the social platform. WordPress

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Search Engine Journal


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Online Marketing News: Yahoo! Turns 20, Google+ Splits, Twitter Ads Everywhere | http://www.toprankblog.com

March 6th 2015 Online Marketing

Online Marketing News: Facebook’s Ad Grade, Google Testing Label For Slow Sites, YouTube Tightens Up

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The Power Of Reviews

New Research Shows 95% Use Customer Reviews - PowerReviews set out to look deeper at how ratings and reviews are impacting decision making. They surveyed 800 Americans to find out what they thought about ratings and reviews. Check out the interesting stats they found in the infographic above. Socialnomics

Pinterest Was the Fastest-Growing Social Network in 2014 - Pinterest recorded the biggest percentage rise in active users of every major social network in 2014, reveals a new study. SocialTimes

Google Testing A Label In Search Results For Slower Sites - Is your site unusually slow? Google is testing a red slow label in the search results that will warn searchers before they click over to your web site. Search Engine Land

Photos No Longer Get More Reach on Facebook - You’ve no doubt heard the advice that posting photos will help you get more reach on Facebook. That advice has been tried and true for years, until now. According to a study by SocialBakers, photos now get less organic reach than videos, links, and even text updates. In fact, videos are now the king of the News Feed! Yahoo! Finance

Facebook Adds Legacy Contact - Facebook is a place to share and connect with friends and family. For many of us, it’s also a place to remember and honor those we’ve lost. When a person passes away, their account can become a memorial of their life, friendships and experiences. Facebook

Pinterest Is Stripping All Affiliate Links From Its Network - Just as reports surface that Pinterest is working on a new way to monetize its network, there is now news from VentureBeat that Pinterest is banning all affiliate links. Pinterest power users are being warned via email that links containing affiliate info, redirects, or pin trackers will be automatically removed. Search Engine Journal

Google AdWords Adds Call-Only Campaigns - Google AdWords announced a new method of targeting click-to-call campaigns named “call-only campaign.” In short, it gives advertisers a much faster way to target mobile devices that have a calling feature only. Search Engine Roundtable

Facebook To Grade The Effectiveness Of Your Ads Before You Run Them - Facebook has taken the guesswork out of wondering whether or not that ad you’re about to run is any good with the introduction of relevance scores. Search Engine Journal

LinkedIn Starts Using Its Data to Sell Ads Across the Web - LinkedIn is beginning to sell ads across the internet, becoming the latest social company to layer its data on top of the web’s ad inventory. Ad Age

YouTube Tightens Rules For Brand-Sponsored Videos - Sponsors’ brand logos and products are prohibited on graphical video overlays unless the sponsor has an ad deal with Google. Marketing Land

Facebook Can Now Track Online Searches Out of App - Facebook has updated its privacy policy to say that it can now track your every move, even when you’re logged out of the app. Facebook’s latest policy change will come as a knife in the heart to the privacy-aware, as the new policy allows the website to gather data about you from across the internet, including online searches and details shared with online retailers. Search Engine Watch

Facebook Launches Product Ads, A Possible Threat To Google? - Facebook announced the launch of a new advertising unit called product ads, which look like they have the potential to be a real threat to Google Shopping ads. Search Engine Journal

From our Online Marketing Community:

In response to Using Emerging Social Networks to Increase B2B Productivityviki sangre said, “Yes, Social media is the backbone of an online marketing, we need to create solid social networks to achieve traffic, customers and sales.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Power Reviews


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Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2015. |
Online Marketing News: Facebook’s Ad Grade, Google Testing Label For Slow Sites, YouTube Tightens Up | http://www.toprankblog.com

February 27th 2015 Online Marketing