Online Marketing News: Bing Gets Conversational, LinkedIn Gets Transparent, YouTube Wins Popularity Contest

Comments Off
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

10 Reasons Social Is Good For Business

10 Reasons Why Social Media is Good for Business [INFOGRAPHIC] - Some say social doesn’t make business sense.  Those folks are wrong. This infographic covers 10 reasons why social is good for business and why you should be doing it too.  AllTwitter

Bing Launches Conversational Search - In its continued drive to build a search platform based on entity and conversational understanding, Bing has launched a new feature that enables the site to keep the context of a search from one query to the next. Search Engine Land

Facebook Drives More In-Store Sales for Small Businesses Than Pinterest or Twitter [Study] - A new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for small businesses, with 84 percent of respondents saying that local deals or offers on Facebook heavily influence their decision to make in-store purchases. ClickZ

Reddit Announces ‘Pressiquette’ Guidelines for Journalists - Reddit now has guidelines for journalists who wants to source, link, quote or use its public forum for news content. Want to use an image or source a Redditor? You’ll need to get permission. SocialTimes

LinkedIn Goes Transparent, Gives Users More Data Control - LinkedIn announced this week that it is giving users more control over their data on the network. Marketing Land

STUDY: 84 Percent Claim Facebook Offers Can Influence a Purchasing Decision - According to a new study by G/O Digital, when people want to find out more about a local small business — they check Facebook more than any other social channel. G/O Digital, a Gannett company, found that when asked which social channel users go to in order to find out about a local business, Facebook led the way at 62 percent. Pinterest was second at 12 percent, and Twitter third at 11 percent. AllFacebook

Facebook Now Tells Whether Mobile Ads Lead to Desktop Purchases - Facebook is trying to show advertisers how powerful its mobile ads can be when it comes to driving sales. The social network announced on Wednesday that it would start telling advertisers on what device people saw an ad and on what device they took an action, such as buying a product or signing up for a test drive, as a result of seeing that ad. That means Facebook will be able to credit mobile ads that lead to desktop sales and desktop ads that result in mobile purchases. AdAge

North American Mobile Ads Doubled to $8.1 Billion in 2013 - Spurred by smartphone proliferation and the expansion of low-cost cellular data plans, dollars spent on mobile ads increased by 122% to $8.1 billion in North America last year, compared to only $3.6 billion in 2012. Regionally, Latin America posted the biggest growth at 215%, while spending in Europe rose 90%, according to the Interactive Advertising Bureau’s (IAB) Global Mobile Advertising Revenue study. Direct Marketing News

Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants - Last week Google has announced that in late September, AdWords advertisers will no longer have the ability to de-select close variants. All campaigns will now include these variants, something that advertisers could previously opt out of. The way close variants will work is completely the same as it has been since 2012. Search Engine Land

Google Guidelines Update: Low Quality Guest Blogging Considered Content Spam - Google has quietly updated their Webmaster Guidelines, the little or no original content section. They added a example reference there for “low-quality guest blog posts.” Brian was the first to spot this change. Search Engine Roundtable

YouTube Stars More Popular Than Hollywood Celebrities Among Teens - YouTube is undoubtedly one of the biggest cultural touchstones of the Internet. YouTube captures more viewers aged 18 to 34 than any cable network and more than one billion unique users every month. A recent study from Variety confirms that YouTube stars are becoming more popular than Hollywood celebrities among 13- to 18-year-olds. SocialTimes

Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY] - Remember when Snapchat had the audacity to turn down a $3 billion buyout offer from Facebook? Turns out that might have been a very smart play, as the photo-sharing and chat app is now more popular than Twitter amongst the key millennial demographic, and has Instagram up next in its sights. AllTwitter

From our Online Marketing Community:

On What’s Next in B2B Marketing? #MPB2B Interview with Scott Stratten @UnMarketing, Gabe Chesman said, “Well done! I almost forgot the discussion was about marketing because of how witty and funny Scott is. He hits the nail on the head with the point that, while being personable on social media is crucial, it shouldn’t dwarf the quality of your product.”

2PartsAnalog also commented, “This article brings to light the need for the organic factor to be present in the marketing process. The human factor is the best element in the marketing factor.”

And Kostas Chiotis added, “Another great interview Lee. I love Scott’s analogy of sending a Mannequin to network for you! I feel the same way about automated SMM – If you genuinely do not have time then hire someone who understands your brand enough to do it for you!”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: AllTwitter


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2014. |
Online Marketing News: Bing Gets Conversational, LinkedIn Gets Transparent, YouTube Wins Popularity Contest | http://www.toprankblog.com

September 5th 2014 Online Marketing

Online Marketing News: Analytics For All, Facebook Doubles Up, Google Speaks Your Language

Comments Off
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Marketers' Perceptions of Real-Time Marketing Infographic

Marketers’ Perceptions of Real-Time Marketing [Infographic] - Some 88% of marketers say real-time marketing is important to 2014, according to a recent survey by Evergage. The company surveyed 100+ marketers across 18 countries to find out what they think about real-time marketing in 2014. MarketingProfs

Bing’s Image Search Widget Lets You Embed Image Results On Your Web Site - Bing has a new feature that allows you to embed images from a Bing Image Search query as a collage or slideshow directly on your web pages. This is called the Bing Image Widget and you specify what type of image widget you want on your site and then simply copy and paste the given code on your web page. Search Engine Land

Instagram Launches Hyperlapse - Since launching nearly four years ago, it has always been a priority to bring the Instagram community simple yet powerful tools that let people capture moments and express their creativity. This week, Instagram announced Hyperlapse from Instagram, a new app to capture high-quality time lapse videos even while in motion. Instagram

Facebook Targets Ads Based on Cell Signal Strength - Facebook has found a better connection for advertisers and mobile users, particularly in emerging markets and out-of-range locations. Advertisers can now target their Facebook ads based on how strong someone’s phone signal is when they visit the social network. AdAge

Google Search Now Understands More Than One Language At A Time - Google announced it can now understand more than one language spoken in the same speaking session. Google said, “with the Google Search app on Android, you can speak in multiple languages and Google will understand you no matter which one you choose.” Search Engine Roundtable

Facebook Puts A Stop To Click-Baiting - Click-baiting has long been an issue for all of social media and online marketing.  This week, Facebook made a change to their timeline to help put an end to companies trying to get clicks with cheap content. Facebook

Your Twitter Feed Now Officially Includes More Than Tweets From People You Follow - Social network is adjusting user feeds to make timelines more interesting and relevant. Clever marketers could benefit from another way to reach people. Marketing Land

Facebook Doubles Ads Users Can See from Pages They Haven’t Liked - In a quiet move that could mean double the pleasure for advertisers and double trouble in terms of users’ perceptions of Facebook, the social network told ad agencies in an email earlier this month that brands can now serve two ads per day to the News Feeds of users who have not liked their pages, up from one. AllFacebook

Instagram Brings Ad Campaigns More Focus With New Analytic Tools - Marketers are about to get a clearer look into their Instagram campaigns. Starting on last week, Instagram will begin letting some marketers check out how their posts are performing in real time, including more detailed measurements, accompanied by a new tool to collaborate on creative with Instagram’s team. AdAge

Twitter’s Vine Now Allows You To Import Existing Videos, Plus New Editing Features - Twitter’s Vine, the popular six second video sharing service introduced two powerful new features — advanced video editing and the ability to import existing videos. Search Engine Journal

Facebook to Mobile Users: Get The Facts About Messenger - Facebook is addressing the fear associated with its Messenger application. Some mobile users are seeing a prompt atop News Feed, titled Messenger: Myths vs. Facts, according to a story in TheNextWeb. InsideFacebook

Twitter Opens Analytics Access To All Users - The feature — previously only available to advertisers, Twitter Card publishers and verified users — provides detailed information about how tweets are performing, showing impressions, clicks, retweets and replies for each tweet as well as monthly engagement and engagement rates for an account. Marketing Land

Twitter Opens Online ‘Flight School’ For Agencies - Twitter is launching a training program for agencies to make sure that they — along with their clients’ dollars — stick around. AdAge

From our Online Marketing Community:

From How to Show Real ROI for Your Content Marketing eBook, Kostas Chiotis said, “Looks like an interesting ebook. It is certainly difficult at times to pinpoint ROI in some areas.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Evergage


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2014. |
Online Marketing News: Analytics For All, Facebook Doubles Up, Google Speaks Your Language | http://www.toprankblog.com

August 29th 2014 Online Marketing

Online Marketing News: Pinterest and 3rd Party Rules, Mobile Is Only Part Of The Key, Facebook Still Runs Traffic

Comments Off
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Revenue Pinterest

Study: Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue - Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue from Pinterest referral traffic between January and June of this year. Marketing Land

Twitter Diversity Statistics: 70% Male Globally, 59% White, 29% Asian in U.S. [REPORT] - How important is diversity in the workplace? A KelloggInsight report documented how better decisions are made by diverse businesses, while Catalyst noted that Fortune 500 companies with the highest representation of women board directors outperformed those with the least by 53 percent. AllTwitter

Digital Marketing Performance Increasingly Affects CMO Compensation [Study] - The Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketing performance improves. More than one-third of CMOs who earn $350,000 a year or more responded that their digital marketing performance is “excellent.” ClickZ

14% Use Third Party Apps for Twitter (Which Means 40 Million Never See Ads) - Twitter released its second quarter earnings report last week to much fanfare, and rightly so, as the figures beat Wall Street expectations across the board. However, buried deep in the presentation that accompanied the release was a worrying statistic: 14 percent of Twitter accounts log on or connect to the service via third party apps, which means that close to 40 million of its active users are never served ads. AllTwitter

Facebook Drives Nearly One-Fourth Of All Referral Traffic [Shareaholic Report] - Facebook, the king of social media referral traffic, is strengthening its reign, according to social analytics and publishing firm Shareaholic. Marketing Land

Adults Are Spending Nearly Two Hours Per Day on the Mobile Web - Adults worldwide report using the mobile Web for 1.98 hours per day on average, according to a recent report from GlobalWebIndex. MarketingProfs

52% Use Two or More Social Networks (And Six in 10 Have Unfollowed Brands) [STUDY] - More than half of U.S. adults are active on two or more social networks, favouring different platforms for different interests, reveals a new study. AllTwitter

Study: Before People Shop At A Small Business, They Check Facebook - According to a new study by G/O Digital, when people want to find out more about a local small business — they check Facebook more than any other social channel. All Facebook

Social Referrals Result in a 65% Bounce Rate After First Page - When we talk about measuring social media engagement, people usually refer to comments, likes and shares. However, the amount of time spent on a particular page or post is a relevant metric. According to social bookmarking and analytics company AddThis, scrolling could also provide relevant insight into consumer engagement. SocialTimes

Twitter: Just 5% of Social Logins (Facebook: 55%, Google+: 27%, Yahoo: 11%) [STUDY] - Facebook continues to dominate social logins around the globe, with more than half now accountable to the social networking giant, reveals the latest data from Gigya. AllTwitter

Study: Mobile Makes Up Only 6.51% Of Retargeted News Feed Ads, Yet Drives 8.25% Of Clicks - Retargeting powerhouse AdRoll recently crunched data from their advertisers and uncovered some surprising findings on retargeting and Facebook. Marketing Land

Men Spend More Than Women on Purchases From Social Media Recommendations, Ads [STUDY] - Women love to shop, right? I mean, that’s the stereotype. And maybe it used to be true, but a new study has revealed that when it comes to purchases resulting from recommendations from contacts or ads on social networks, men spend more than women. A lot more. AllTwitter

From our Online Marketing Community:

From Audience and Oysters – Ann Handley on the Power of Growing Your Audience for Content Marketing, sharonthoms said, “Perhaps the takeaway could have been, if your opposition was sharing that wonderful story with the little oysters, finally they (the prospects, customers) may have been, so happy with the journey and the relationship formed that the chance of you seeing that customer again was about as likely as, if they had been gobbled up, by your opposition. Like no chance! Loved that :)

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Marketing Land


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2014. |
Online Marketing News: Pinterest and 3rd Party Rules, Mobile Is Only Part Of The Key, Facebook Still Runs Traffic | http://www.toprankblog.com

August 22nd 2014 Online Marketing

Online Marketing News: Big Bots on Google and Twitter, Pinterest Is Tops, The Press Takes To Twitter

Comments Off
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Pins And Tweets On Mobile

More Than 7 in 10 Twitter, Pinterest Shares Are Now Done Via a Mobile Device [STUDY] - The vast majority of all Twitter and Pinterest social sharing is now done via a mobile device – compared to slightly more than half of Facebook sharing – reveals a new study from ShareThis. AllTwitter

Foursquare Releases Social Search-Centric Redesign - The network is now more focused on allowing users to tailor the network to their personal preferences, which, conveniently, opens new opportunities for brands. After relegating check-ins to a different app in May, Foursquare debuted a redesign of its core functionality on August 6 that instead focuses on social search. ClickZ

Fake Googlebot Activity up 61% [Report] - Just in time for the annual security conferences of Black Hat and Defcon in Las Vegas, Nevada, Incapusla Security has released their latest report on the state of Googlebot (and it’s evil malicious twin). The news isn’t good for those of us who spend our days staring at website statistics. Search Engine Watch

23 Million Twitter Users Are Bots - In an analysis of its user base, Twitter said 30 million, or 11% of its 271 million active users, receive tweets through third-party applications, such as Tweetdeck. Of that group, 23 million, or 8.5% of its active users, get tweets “without any discernible additional user-initiated action.” In other words, their feeds are updating without them having to interact with Twitter. CNN Money

Report: “Understanding Customer Behavior” Top Holiday Priority For 66% Of Retailers - During a recent Big Data and Analytics Summit in Chicago, business analytics provider Looker polled more than 125 senior-level retail executives to identify retail industry priorities and challenges as the holiday season approaches. Marketing Land

Twitter Unveils Objective-Based Ad Campaigns - The social platform says its new tools will allow advertisers to select objectives and see recommended formats, as well as only pay for actions aligned to their objectives. ClickZ

SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey] - A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. And, the research showed paid search was the channel most heavily invested in. Search Engine Watch

Pinterest Tops Social Media User Satisfaction Survey, But The Bar Is Low - There’s good news and bad for the social media industry in the latest American Customer Satisfaction Index Customer released this week. Marketing Land

Twitter Changes Pricing Model For Advertisers - Twitter is changing its prices. On Thursday, the company announced it was introducing new tools for what it calls “objective-based campaigns,” which include four new ways advertisers can buy ads on the social media platform. AdAge

25% Of Small Business Have Zero Presence In Local Search Results [Infographic] - Apparently 25% of small businesses have failed to get the memo, because they have zero presence in Google or Bing local search results! Marketing Pilgrim

46% of Journalists Open to Using Twitter for Press Releases [STUDY] - Journalists get a lot of email, and a ton of that is made up of press releases. How much? A new survey has revealed that the average reporter’s inbox picks up 50 press releases each week, with one in five being sent more than 100 missives every seven days. AllTwitter

Survey: 74% Of U.S. Adults Would Delete Themselves From Search Results If They Could - In the wake of the the Right to Be Forgotten controversy in Europe, Survey Monkey has conducted a survey of online adults (n=210) to explore U.S. attitudes toward search and online privacy. Eli Schwartz of Survey Monkey has written about parts of the survey on Search Engine Land: Right To Be Forgotten: Do Users Even Care? This article looks at some of the other findings in the survey. Marketing Land

From our Online Marketing Community:

In response to Is Business Blogging Still Worthwhile?, Kami Watson Huyse said, “Blogs are the only content platform that we really own. I have had my ups and downs too, but I am more convinced on this than ever. I tend to think of the social media networks (which come and go, ebb and flow) as outposts of content, but I also like your hub and spoke model. It works as the networks are often the driver of the center wheel, but without the wheel the spokes have no grounding. Landing pages and websites can only take it so far. I would urge people to not be too short sighted.”

Douglas Karr replied, “Social networks provide a surface. Blogs provide a deeper dive. I remember about 5 years ago the first squawks of “blogging is dead”… and the demand for valuable content has increased exponentially since then.”

And Mark Evans added, “I’m a firm believe in the power of the business blog. As you point out, there are many benefits to having an active blog. Personally, it has been the best marketing tool for my consulting business so I’m always telling startup clients that they need to embrace blogging.”

And in on Audience Development for Content Marketing eBook, Heidi Cohen said, “Lee–Thank you for including me with such amazing company. Every marketer should read this ebook to ensure that their content (or any marketing for that matter) supports building an audience!!! Happy marketing,”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: ShareThis


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2014. |
Online Marketing News: Big Bots on Google and Twitter, Pinterest Is Tops, The Press Takes To Twitter | http://www.toprankblog.com

August 15th 2014 Online Marketing

Online Marketing News: Google Boosts Encryption, Facebook On Schedule, Presence Isn’t Enough

Comments Off
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

A Google Minute

What Happens In A Google Minute? [Infographic] - What takes place on the worlds largest search engine in just 60 seconds?  The above infographic shows what goes down in a single minute on the busiest site on the net.  Click the image to checkout the full-sized version. SocialTimes

Twitter’s Latest Experiment: Self-Explaining Hashtags - Twitter brought hashtags to the attention of the cultural masses, and it feels like hardly an hour passes now without seeing a hashtag plastered across a billboard, movie trailer or TV commercial. AllTwitter

Pinterest Adds to Its Functionality With Icebergs Acquisition - Pinterest has purchased Icebergs, a company that allows creatives to collaborate on projects online. This acquisition, along with a number of new features Pinterest has launched lately, will change how content is curated and utilized within the platform, say industry participants. ClickZ

Google Says Website Encryption – Or Lack Thereof – Will Now Influence Search Rankings - Google will begin using website encryption, or HTTPS, as a ranking signal – a move which should prompt website developers who have dragged their heels on increased security measures, or who debated whether their website was “important” enough to require encryption, to make a change. Initially, HTTPS will only be a lightweight signal, affecting fewer than 1% of global queries, says Google. TechCrunch

Facebook Adds Ad Scheduling to Power Editor - Facebook quietly added a huge new feature to its Power Editor, giving advertisers who use lifetime budgets the ability to schedule hours during which their ads should or should not run. AllFacebook

Google AdWords Debuts Dynamic Sitelinks Globally: What You Need To Know - Meet Dynamic Sitelinks, the latest ad snippet from Google AdWords. Dynamic sitelinks are another one of those add-ons — like seller ratings and consumer ratings annotations — in which advertisers don’t have control over what displays or when the content is triggered. Here’s what you need to know. Search Engine Land

Facebook Claims More Than Half of Social Logins [Study] - Social infrastructure company Gigya’s quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 64 of social logins on mobile. Facebook is still the leading source of social logins, according to new research from social media tools provider, Gigya. ClickZ

LinkedIn’s Sales Navigator Splits Into Separate App For Standalone Social Selling - The era of social selling is upon us and LinkedIn’s taken note. In response to the varying needs of its users, LinkedIn is dividing their apps and segmenting each with various tools. Marketing Land

Twitter Has More Users in Asia Than North America (And That Gap is Getting Wider) [STATS] - Slightly less than a quarter of all Twitter users – about 60 million profiles – are based in the U.S., a number which was risen by 50 percent since the third quarter of 2012. AllTwitter

Google Launches Google News Publisher Center - Google announced on the Google News blog a new portal for Google News publishers to use to help manage their news sites within Google News. The new portal is named Google News Publisher Center. Search Engine Land

Twitter’s Ad Revenue Doubles in Q2 - Twitter released its second quarter earnings yesterday and financial analysts were, well, all a-twitter. Thanks in large part to a World Cup-related boost in activity, revenue for the quarter exceeded forecasts, up 129% to $312 million. The gain was right in synch with ad revenues, which rose by 129% to $277 million. Direct Marketing News

A Social Media Presence Isn’t Enough – Brands Need Engagement [Report] - A new report from Sprinklr finds that simply developing social media platforms isn’t enough for brands — conversing with customers is to the key to avoiding alienating them. ClickZ

From our Online Marketing Community:

From Content Marketing Strategy Infographic – 12 Tips from SAP, Boeing, CAT, Progressive, John Deere, charity: water, Tyler J. Koenig said, “Content is king…context is queen.” Freaking awesome.”

Dave Schneider added, “Nice infographic! The big companies are really beginning to come around and implement content marketing, and of course,, with their budgets, they teach some valuable lessons.”

And Kostas shared, “”Content Marketers with a plan are more successful.” How true is that! I have never understood those who take a fly by the seat of their pants approach to content strategy.”

And in response to Online Marketing News: LinkedIn Makes You Good Looking, More Money More Traffic for Facebook, Organic Is Still King, Dave Schneider said, “Couldn’t agree more that organic is still king. I get about 50% of my traffic from organic, social media doesn’t even compare.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: SocialTimes


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2014. |
Online Marketing News: Google Boosts Encryption, Facebook On Schedule, Presence Isn’t Enough | http://www.toprankblog.com

August 8th 2014 Online Marketing

Online Marketing News: LinkedIn Makes You Good Looking, More Money More Traffic for Facebook, Organic Is Still King

Comments Off
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

2014 Digital Spending Trends

The 2014 Digital Dollar Shift [Infographic] - 58% of business to business (B2B) marketers are spending more on social media this year, with just one in fifty decreasing their spend in this area in 2014, reveals a new study. Find out all about the current state of digital spending trends in the infographic above. AllTwitter

Introducing the Internet.org App - Over 85% of the world’s population lives in areas with existing cellular coverage, yet only about 30% of the total population accesses the internet. Affordability and awareness are significant barriers to internet adoption for many and today we are introducing the Internet.org app to make the internet accessible to more people by providing a set of free basic services. Facebook

Your New LinkedIn Profile Makes You Ridiculously Good Looking on Mobile, and in Meetings - What if, minutes before you met me for the first time, someone whispered in your ear and reminded you not only where I work (LinkedIn) and what I do (product management), but also who we both know in common, whether we overlapped any years in school, or if we worked at the same company? If you knew what we had in common or any of my interests (say biking or Latin poetry), chances are that we’ll probably have a pretty great first conversation. LinkedIn

Report: Social Sharing On Mobile Devices Surges 30% In Second Quarter - Adding to the evidence that 2014 is a mobile tipping point, social data and sharing tool provider ShareThis reported today that sharing via smartphones and tablets surged more than 30% during the second quarter. Marketing Land

Mobile Paid Search Spend Up 98% Globally vs. Last Year [Report] - Covario released its quarterly report today that looks at global paid search spend. Mobile online advertising was the undisputed star of the findings, with 98 percent increase in spend year-over-year (YoY) and 6 percent increase quarter-over-quarter (QoQ) globally. Search Engine Watch

Google Launches New Local Search Algorithm: SEOs Notice Significant Ranking Changes - This week, Google pushed out a new and major local search ranking algorithm change. I broke the story at Search Engine Land where Google provided details for me on this update. Search Engine Roundtable

Study Shows Mobile Social Users Are More Active and Engaged - 64% of online adults use a desktop or laptop to access social media at least once a week. That’s a nice number. A lot nicer than the 45% who use a smartphone or the 25% who use a tablet. But when talking about social media marketing, the majority doesn’t always rule. Marketing Pilgrim

Study Shows Organic Search Responsible for 64% of Web Traffic - Groupon recently published a study showing that 60% of what Google Analytics defines as “direct traffic” is actually organic traffic. The study was conducted by Groupon’s Director of Product Management, who heads their organic search. In the study he shared details about an experiment that involved completely deindexing Groupon from Google for 6 hours. Search Engine Journal

LinkedIn Unveils Direct Sponsored Content for Better Targeting and Testing - The new feature will not only help marketers with A/B testing, but industry participants say it also indicates a big move for native advertising. Right on the heels of its acquisition of Bizo, LinkedIn has released a new feature called Direct Sponsored Content (DSC) to help marketers deliver more personalized content to specific audiences. ClickZ

Facebook: 23% of all Social Traffic in June (Pinterest Dips, Twitter Flat at 1%) [STATS] - Facebook’s slice of the social referral traffic pie got a little bit bigger last month, with the giant now accounting for almost one quarter of all social website visits, reports Shareaholic. AllTwitter

Facebook Pulling Messages from iOS, Android Apps in Favor of Messenger - Facebook users who want to send and receive messages via their iOS and Android devices will soon only be able to do so via the social network’s Messenger applications, as messaging will be removed from its flagship applications for both operating systems, Facebook confirmed to TechCrunch. InsideFacebook

Facebook Now Makes 62% of Its Ad Money in Mobile - One day, if it wanted to, Facebook could shut down its desktop site and become a mobile-only company. The majority of the social network’s advertising revenue — 62% of the $2.68 billion Facebook made from advertising in the second quarter, according to results it released on Wednesday — already comes from mobile. AdAge

Facebook Reports 19% Increase In Daily Active Users - Facebook just released their Second Quarter 2014 Financial Summary and it’s looking good for the social media giant. Marketing Pilgrim

From our Online Marketing Community:

In response to The Power of Empathy for More Customer Focused Content Marketing, Dan Bischoff said, “Lee, very refreshing to read this today. A lot of SEOs and various agencies are starting to get into the content game now. And like you say, none of them talk, “customer journey”, “buying cycle”, “customer insight” or related concepts.”

Dave Schneider added, “Interesting article – it’s definitely a huge oversight to not be focusing on your customers when trying to drive marketing.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: SayItSocial


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2014. |
Online Marketing News: LinkedIn Makes You Good Looking, More Money More Traffic for Facebook, Organic Is Still King | http://www.toprankblog.com

August 1st 2014 Online Marketing

Online Marketing News: Google+ Lets You Fake It, Facebook Saves, Microsoft Overtakes Yahoo

Comments Off
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

How Social Signals SEO

How do Social Signals Impact SEO? [Infographic] - How is social tied to SEO?  Click the graphic above to checkout how social signals can impact your SEO. SocialTimes

Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines - In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pinterest were the biggest drivers of mobile sharing growth. ClickZ

Study: Only 22 Percent Of Top 200 Apps Using Deep Links - Among the top 200 mobile apps only 22 percent are using “deep links” from their websites into their mobile apps. This is according to an analysis by URX. Marketing Land

Facebook Outperforms Twitter, Google+ For Social Brand Interactions [STUDY] - Have you Liked a brand’s Facebook Page in the last four weeks? Or shared one of their photos with your friends? Now, how recently have you done this on Twitter? AllTwitter

Facebook Ad CTRs Up in Q2 - The average click-through rate for Facebook ads on desktop and mobile platforms in Q2 was 0.36%, details Nanigans in its latest quarterly benchmarks report [download page] covering activity among its customers, which are predominantly direct response advertisers at e-commerce, gaming and other pure play internet companies. The 0.36% CTR represents a 47% quarter-over-quarter increase and a 146% year-over-year increase, from 0.14% in Q2 2013. The upward trend comes as advertisers allocate a greater share of their budgets to mobile. Marketing Charts

STUDY: Facebook Ads Sequenced Like Stories Lead To Increased View-Throughs - A new study by Facebook Strategic Preferred Marketing Developer Adaptly, in partnership with Facebook and Refinery29, shows that advertisers who position and sequence their Facebook ads to take customers down the conversion funnel can experience an uplift in view-through and subscription rates. AllFacebook

Google Launches Free AdWords Express App For iOS And Android Devices In The US - Last week, Google launched a free app for Android and iOS devices for AdWords Express, the simplified version of Google’s search advertising platform designed for small business. Search Engine Land

Facebook launches Save - Your friend posts a link to a story in the New Yorker that’s 7 pages long, but you’re just quickly skimming Facebook at work. Your favorite band just posted their newest music video, but you’re on the train without headphones. Now, Facebook has a way to save that content and check it out later. Through Save, users can indicate that they want to bookmark content to revisit later. It is rolling out for iOS, Android and Web users over the next few days. Inside Facebook

Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report] - ‘Tis the season for quarterly reports, and this week, RKG released its Q2 report on the state of digital marketing, looking at channels like organic search, paid search, and social. Search Engine Watch

Microsoft Set to Overtake Yahoo in Ad Revenues - Yahoo, whose CEO Marissa Mayer has been pressed by investors to define just what business the company is in, will decline in stature as a seller of digital ads. Though Yahoo will rebound from a 2.1% decline in 2013 ad revenue with a 2.7% increase this year, according to eMarketer, its share of the digital ad will decline three tenths of a point and drop it to number 4 behind Microsoft. Direct Marketing News

Foursquare Goes All In With Personalized Local Search - This week, Foursquare unveiled a new look, new logo, and most importantly they announced a new feature that will be a core focus of their business going forward – personalized local search. Search Engine Journal

Google+ Will Now Let You Use A Fake Username - When Google launched its social network three years ago, it mandated that users use their real names, a la Facebook. The general idea was that this would help consolidate a user’s identity across Google’s myriad services, but it drew some criticism from some Google users who wanted to conceal their true identities. Fast Company

From our Online Marketing Community:

On What Marketers at Dell, IBM, Optum, General Mills and Bank of America Think About the Future of Search Marketing, Steve Martin said “Thanks for sharing this.its really awesome and good to know about budget of big brands about search marketing.”

Maria shared, “I enjoyed reading this blog entry! Thanks for sharing your article. And guess you are right…that is where budgets are. Looking fw to reading more articles!”

And Dave Schneider added, “Thanks for writing this article. It’s good to know what the big brands are thinking about Search Marketing.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2014. |
Online Marketing News: Google+ Lets You Fake It, Facebook Saves, Microsoft Overtakes Yahoo | http://www.toprankblog.com

July 25th 2014 Online Marketing

It’s Not Just Links: Why Nothing Is Safe In Online Marketing

Comments Off
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Links have been under fire for years. And while I’m someone who provides link development services, I’ve never thought that links are all you need. In fact, if all of my clients would let me become more involved in other aspects of their marketing, I’d be absolutely gleeful….



Please visit Search Engine Land for the full article.

July 22nd 2014 Online Marketing

Online Marketing News: #SongsSecretlyAboutPancakes, Yelp Complains, Twitter Gets Analytical

Comments Off
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Apps Driving Twitter Sharing

Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers - The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S. search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what publications and people were the most influential in the Twittersphere. Search Engine Watch

REPORT: Facebook, Google To Represent 15% Of Total Ad Market In 2016 - Facebook and Google combined will account for a 15 percent share of the total media advertising marketing of $200 billion in 2016, according to the latest projections from market researcher eMarketer. AllFacebook

India Now Has More Than 100 Million Social Network Users (With 30% Active On Twitter) [STUDY] - With more than 1.2 billion people India is the world’s second most-populated country (and its most populous democracy), and 243 million of its citizens – about 19 percent of the nation – now use the internet. AllTwitter

Pinterest Adds New Follow Button to Boost Brand Discovery - An upgraded Follow button with a pop-up window makes it easier for customers to keep track of their favorite companies’ Pinterest activity. ClickZ

Yelp Complains That Its Being Outranked By Google+ Local Listings - TechCrunch broke the news today that a Yelp internal document was recently leaked online claiming Google is promoting its own content at the expense of users. Search Engine Journal

IHOP’s #SongsSecretlyAboutPancakes Showcases Shazam as a Marketing Tool - IHOP says it decided to use Shazam because it wanted to engage with consumers longer than it can in a TV spot and notes the Shazam icon is more of a draw than Facebook or Twitter logos. ClickZ

Google Webmaster Tools International Targeting Now Available - In June, Google began privately beta testing a new feature, which we uncovered as a Webmaster Tools href lang debug tool. Search Engine Roundtable

Twitter Revamps Analytics To Show Impressions & Engagement On Organic Tweets - Twitter gave its analytics dashboard a major upgrade today, offering advertisers a deeper look at how well their organic tweets are performing. Marketing Land

Google Ad CTR Goes Up After Removal Of Authorship Photos - Google made the decision late last month to remove authorship photos from search results. This led to speculation that the decision was made as a result of the impact of authorship photos on the CTR of paid search ads. Search Engine Journal

Facebook Promotes ‘Start to Success’ Program, Offering A Dedicated Account Manager - Something advertisers and marketers have craved from Facebook is here: a direct line to a Facebook representative, through the Start to Success program. AllFacebook

Top 10 YouTube Influencers and the Brands They Work With [Infographic] - As marketers continue looking for new ways to connect with consumers online, more are turning to influencer marketing. Every platform and niche has its own set of influencers — people with an audience that trust their recommendations. Marketing agency the Ayzenberg Group has put together a list of the top 10 YouTube influencers and how those influencers are working with brands. SocialTimes

Trust in Sponsored Content Runs Low - Some 54% of internet users aged 18-65 say they generally don’t trust sponsored content, with most of the remainder only trusting such content if they trust the publication it runs on (19%) or they already trust the brand (23%). That’s according to survey results from Contently, which also found that two-thirds of respondents have at some point felt deceived upon realizing that an article or video they read was sponsored by a brand. Marketing Charts

From our Online Marketing Community:

From Digital Marketing – What Does It Really Mean? Insights from 9 Brand Digital Marketers, Benin B. said, “That’s a timely question, Lee! Although everyone gave terrific responses, the one from @tamicann resonates with me the most. Because nowadays even traditional marketing leans digital. However, the most common trait of digital is that you can track it.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Photo: Search Engine Watch


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2014. |
Online Marketing News: #SongsSecretlyAboutPancakes, Yelp Complains, Twitter Gets Analytical | http://www.toprankblog.com

July 18th 2014 Online Marketing

Online Marketing News: #NewTweetRecord, B2B Wants To Go Automatic, Tweeting Is Bad For The Bedroom

Comments Off
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

New Twitter Record

With 35.6 Million Tweets, Germany’s 7-1 #WorldCup Win Over Brazil Sets A New Twitter Record [STATS] - Tuesday, in a match that will be remembered for a long time and likely take the host nation (and its ardent fans) years to recover from, Germany humiliated a Sunday league-esque Brazil side 7-1 in the World Cup semi finals. AllTwitter

How To Be in the Top 5% of Bloggers [Survey] - Orbit Media Studios conducted a survey of more than 1,000 bloggers to better understand the processes of industry experts. Respondents answered questions about time spent on a typical post, frequency, editing, promotional tactics and more. Orbit Media Studios

500 Writers & Editors Reveal What They Look for in a Pitch - In this BuzzStream SlideShare, Ryan McGonagill & Kelsey Libert share the results of their Perfect Pitches survey. Ryan and Kelsey reached out to more than 500 editors at publications like Time, BuzzFeed, Upworthy, and more, and asked them what they look for in a pitch. BuzzStream

32% Of B2B Marketers Want Automated Social Media Integration [STUDY] - The automation of digital content is an essential tool for all marketers, but particularly those in the business to business (B2B) sector, where delivering the right message to the right lead at the right time can mean the difference between success and failure. AllTwitter

Google’s New AdWords Editor Version Offers Shopping Campaigns Support, More Display Targeting Options - Roughly a month ahead of the rollover to Shopping Campaigns, Google has released a new version of AdWords Editor that supports the new campaign type. Google announced the old style of PLA campaigns will be shut down at some point in late August. Search Engine Land

STUDY: Facebook bouncing back in social logins, with help from anonymous login - After six straight quarters of falling behind in the social login sphere, Facebook has bounced back to take over the top spot. According to Janrain, Facebook overtook Google and LinkedIn as the most popular choice on B2B sites, posting a 1.5 percent gain and re-claiming a lead it lost in Q1 2014 after holding it throughout 2012 and 2013. It also extended its lead on media and retail sites. Inside Facebook

Experiment Shows Up To 60% Of “Direct” Traffic Is Actually Organic Search - Everyone knows that browsers don’t always report where visitors came from when they arrive at a website. When they don’t report where they were in the Hypertext Transfer Protocol (HTTP) referrer header, often the traffic is considered “Direct” — which really means, “we have no clue where they came from, maybe they typed the URL in or hit a bookmark.” Search Engine Land

Too Much Twitter Can Be Bad For Your Marriage, Sex Life, Says Research [STUDY] -  Heavy Twitter use can have a negative impact on both your marriage and sex life, says a new study. The survey, which has been documented in the Cyberpsychology, Behavior, and Social Networking journal by the University Of Missouri, asked 581 active Twitter users to report how often they used the platform and if any conflicts arose with current or former partners as a result of this usage. AllTwitter

Facebook Responds To Flak Over Study That Tinkered With Users’ News Feeds - Facebook has caught a lot of flak for a recent study by social scientists from the social network, Cornell University, and the University of California-San Francisco, in which the researchers randomly selected 689,003 Facebook users and tinkered with the number of positive or negative stories that appeared in their News Feeds to gauge the results of those users’ moods. AllFacebook

Influential Twitter Accounts Indexed More in Google [Research] - Stone Temple Consulting put out findings of research it conducted on the indexation of tweets in Google. What it found was that indexation was low overall, but that influential Twitter accounts with specific types of tweets tended to be indexed more.  Search Engine Watch

Socialbakers June U.S. report: response rate slipping on Facebook - Though T-Mobile is once again the most socially devoted Facebook brand in the U.S., overall response rate from brands dipped by 10 percent over the past month, according to a report by Facebook Preferred Marketing Developer Socialbakers. Inside Facebook

Google Releases AdWords Editor Version 10.5 - Earlier this week, an announcement was made on Google+ that AdWords Editor version 10.5 is now available. The latest version allows users to download product groups, upload and check changes, make bulk edits, and perform other time-saving tasks across Shopping campaigns, online and offline. Search Engine Journal

From our Online Marketing Community:

From Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance,  Frank J. Kenny said, Excellent piece Lee. I like to think of the top of the funnel as creating awareness by delivering value and storytelling. Then, it’s about relationship building (my clients are small and medium businesses. I know this doesn’t always scale but it does for my target market). Then comes conversion, either what I call organic (It is easy to buy) or digital marketing (copywriting skills, CTA’s, guarantees, scarcity, etc.). Then you have customer and tribe relationship management (actually throughout the funnel), leading to word of mouth, repeat purchases, etc.”

And on Is Your B2B Company Getting Ahead or Dead on these 21 B2B Marketing Basics?, Steve Kirstein shared, “Agreed – great, inclusive checklist – appreciated.”

And Bob Bly added, “Admirably comprehensive checklist–very valuable. Thanks.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Photo: Twitter


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog from TopRank®, 2014. |
Online Marketing News: #NewTweetRecord, B2B Wants To Go Automatic, Tweeting Is Bad For The Bedroom | http://www.toprankblog.com

July 11th 2014 Online Marketing