Can Your SEO Campaign Be Effective in Other Countries?

Comments Off on Can Your SEO Campaign Be Effective in Other Countries?

by Jayson DeMers

Most search optimizers end up getting tunnel vision–understandably. Google still gets the vast majority of all search queries, so most optimizers focus exclusively on Google rankings, and if most of your customers are in the United States, you’re also likely focusing on domestic results.

But have you ever thought about spending effort optimizing your website for another country?

Advantages of International SEO

The idea is simple: get your business listed in search engines beyond the ones in your home country. For example, you might optimize your site to show up in searches in Singapore, in addition to the United States. Why would you want to do this?

  • Broaden your demographics. If your product or service has a broad appeal, optimizing for search engines in other countries could instantly make it visible and available to thousands, or even millions of new people.
  • Leverage inexpensive opportunities. Prices in other countries–especially developing countries–are much lower than in the United States. Google AdWords ads in the United States have increased in price steadily over time; they’re still not expensive, by most definitions, but prices for marketing efforts in other countries could be substantially lower.
  • Focus on a new target audience. You may also want to target another country as a way to target an entirely new demographic. Rather than simply casting a wider net, as you would if you were only interested in expanding your existing audience, you’ll be creating entirely new products, services, and/or marketing materials for a new market segment.

Strategies to Make Your Site Internationally Friendly

As you might imagine, you won’t have to radically overhaul your SEO strategy to rank high in other countries’ search engines. As usual, your main points of development will include things like technical optimization, ongoing content creation, and backlink building.
 
Beyond that, you can optimize for other countries using the following strategies:

  • Revise your URL structures. First, you’ll need to update the URL structures of your website. If you’re going to have a United States version and various international versions (as you should), there are a few options available to you. You could host each version of your site on a different domain, or use a different domain extension (like .us) to distinguish between your versions. You could also use different subdomains (like us.examplesite.com) or offer different national versions as subdirectories, which come at the end of the URL. Going even further, you could use a generic top-level domain (gTLD) with extra language parameters to specify which language is displayed.
  • Update your language tags. If the country you’re optimizing for has a language other than English, make sure to update the language tags of your site to reflect that new language. This will allow search engines to detect what language you’re using in what sections of your site, and index your site accordingly.
  • Understand your new population. Remember, much of search engine optimization depends on how you write for the people reading your content, rather than the machines scanning it. When you adopt an international component to your SEO strategy, you’ll need to perform some new market and background research to target your content appropriately. The better you know your readers, the more likely you’ll be to succeed, so don’t just blindly translate work you’ve already done.
  • Create regular content in the new language or culture. Again, just blindly translating the work you’re doing for United States residents isn’t going to cut it. If you want to see any measurable long-term results, you’ll need to produce an ongoing stream of content that reflects the language and/or culture of your intended readers.

Overall, updating your site to be featured across multiple countries doesn’t take a lot of effort. You’ll need to maintain a new branch of your site, and potentially produce new or translated content to target your new demographics, but your domain authority and current content will still help you in your pursuit of high rankings.

International SEO isn’t for everybody–just the people specifically trying to target international audiences–but it’s still worth knowing the tactic exists, and how to pull it off if you need it.

Be sure and visit our small business news site.

How to Make Your WordPress Website Secure (SSL) in 6 Steps

Comments Off on How to Make Your WordPress Website Secure (SSL) in 6 Steps

If you’ve looked into search engine optimization as a promotional technique for your website, you have likely come across the advice to make your website secure (having an https:// appear in front of your URLs instead of http://). Google has been very vocal in pushing for all websites to make the move to being secure,… Read More

The post How to Make Your WordPress Website Secure (SSL) in 6 Steps appeared first on Sugarrae.

July 19th 2017 SEO, wordpress

SEO Vs. PPC: How to Make the Right Choice

Comments Off on SEO Vs. PPC: How to Make the Right Choice

Most successful online businesses typically aim to make maximum profits. To reach this goal, these businesses greatly rely on SEO (Search Engine Optimization) and PPC (Pay Per Click) to drive traffic. The more people that visit your site, the better your chances of making sales.

Both SEO and PPC advertising offer profitable result. However, there are many notable differences between the two, thus choosing the right one for your campaign is vital.

In order to choose, you need to first understand what they are and why they are different.

Why Choose SEO

Image result for search engine optimization benefits

SEO stands for Search Engine Optimization and as its name suggests, it targets organic search engine results. Before choosing to market your business with SEO, here are a few things to factor into your decision:

  •  It’s free
  •  80% of website traffic comes from search engines
  •  Getting to the first page of search engines mean sustained traffic.

Keep in mind that since SEO is a free strategy, the competition will be extremely fierce. You won’t be the only one utilizing SEO, so you’ll need to up your game. Improve your website’s functionality and aesthetics, as well as be consistent with your posts.

When to Choose SEO

The right marketing tool to use strongly depends on what kind of company you run and what goals you’ve set for the future. Below are more scenarios wherein SEO will be the better choice:

  • You’d rather invest time and effort to get results in the long run, instead of paying money for quick results.
  • When you want to increase your website’s value.
  •  Reaching the first page of a search engine means that you get sustained traffic.

Why Choose PPC

To use PPC, you’ll need to dish out some cash to get results.

Image result for ppc benefits

Unlike SEO that depends on consistently posting new content, PPC is a method that will get your website on the first page of a search engine through bidding. Here are a few handy things to know about PPC.

  • You need to bid a certain amount for your ads to appear in the “sponsored results” section of search engines.
  • You pay for every person who clicks on your promoted campaign.
  • Examples of PPC tools include Google AdWords, Yahoo Advertising, and Facebook Promotions.

When to Choose PPC

If you are willing to spend money to generate traffic to your website, PPC is the way to go. Here are more circumstances wherein PPC will be the better marketing tool.

  •  You want immediate results.
  •  You want to target a specific age group, income bracket, and other demographics.
  •  If you’re aiming for keyword domination since the top 3 sponsored links on a search engine results page receives 50% of the traffic.
  • When you are promoting an event or limited-time offer.

Choosing the right marketing method for your company may seem like a big and heavy decision to make on your part. However, don’t think of PPC and SEO as competitors since they are actually complimentary. If you are able to do both, then you are certain to get way better results compared to what you will get by choosing only one.

The post SEO Vs. PPC: How to Make the Right Choice appeared first on WebProNews.

July 13th 2017 Online Marketing, PPC, SEO

Content Marketing is Changing SEO: 3 Tips to Boost Your Traffic

Comments Off on Content Marketing is Changing SEO: 3 Tips to Boost Your Traffic

Content marketing is the future of marketing and there is no doubt about it. By leveraging content you can sell (your products and services) without actually selling.

Write a killer blog post or tweet and you can create a huge amount of awareness among your targeted audience. Content marketing has become an integral part of all marketing strategies and is set to become a $313 billion industry by 2019, according to PQ Media’s ‘Global Content Marketing – Forecast 2015-19.’

One question that many marketers still ask is whether content marketing and SEO are inter-related or two different branches of marketing? The answer is that they go hand-in-hand and are the two sides of the same coin. In fact, SEO creates demand and content marketing fulfils it. For instance, when a person asks, ‘how to fix my electric oven?’ it means the user demands content that will help him solve his problem. Content marketers targeting people facing problems with electric ovens can create high-quality content and try solving their problems.

For success with SEO, you need loads of high-quality links, which are impossible to gain without high-quality content. It is, therefore, clear that SEO and content marketing can’t exist without each other.

How can you use content marketing to boost organic traffic for your website? Here are three tips to help you:

1. Research and Target Relevant Keywords

In order to get a constant flow of traffic, you first need to identify your specific niche and target audience. For instance, if you offer project management software, then your target audience will be online marketers who need to use project management software to stay in control of their projects. Further, you need to determine whether you want to target budding online marketers or seasoned marketers or both.

Once you have identified your audience, you can determine the keywords they may use to find useful information. Here is how you can do this:

  • Use a keyword research tool to get keyword ideas.
  • Choose the most relevant keywords and segment them according to your targeted audience.
  • Research about the keywords to determine whether or not its popularity will grow with time.

A comprehensive SEO tool suite such as SEMrush is ideal for this purpose. It gives you a set of related keywords and trends.

Picture4-2

Once you have a list of the most relevant keywords, you can use them and start creating content. Make sure the content is high-quality and helps your target audience solve specific problems. In simple words, the content you create must offer value to your readers. If you readers find your content useful, they will return and also recommend your content to others in their network.

2. Leverage Visual Content to Maximize Traffic

When it comes to boosting traffic, you need to leverage the traffic that is most engaged. Research proves that video is the most engaging type of content, and marketers are using it to capture users’ attention.

According to a research by HubSpot, video appears to be the most favored form of content by customers and prospects.

Moreover, according to KPCB, video will account for 74 percent of all the online traffic in 2017. Again, brands that use video for marketing see their revenue growing 49 percent faster compared to those who do not use videos. So, there is every reason why content marketers should leverage this form of content.

Videos also help with SEO. Including video sends signals to search engines that the page contains rich media relevant to the search requests. The transcript part of the video that uses keywords improves the findability of the content. By hosting videos on YouTube, the second largest search engine in terms of the number of search queries, you can easily boost the traffic on your website. You can also share the videos on social media to increase the website traffic.

Take the example of Dunkin Donuts that relies on video campaigns to sell its products. The brand took advantage of Valentine’s Day and rolled out a live streaming video. The video showed how the brand creates its new products. As a bonus, the video also featured the creation of a gigantic, donut-themed wedding cake. The video attracted more than 36,000 viewers.

To increase traffic for your brand and attract attention, you can create how-to videos, DIY videos, product-explainer videos, and animated videos.

3. Become a Trusted Source of Information

Becoming a trusted source of high-quality and useful information is one of the best ways to increase traffic. Pages that offer useful and relevant content and have high demand among readers are ranked higher on the SERPs (search engine result pages). Sites that have lots of high-quality content focused on a particular subject tend to rank higher.

(Tip: If you have a broad audience and cover multiple topics, make sure the content is organized based on topics or themes to avoid content silos.)

One of the easiest ways to establish authority in a specific niche is by starting a blog. Blogging helps you create a base for your content marketing efforts. However, blogging requires a lot of investment in terms of time and effort. But when done properly, you can reap long-term benefits. Here are a few tips on increasing traffic by blogging:

  • Use a blog design that appeals to your target audience. Starting a WordPress blog is often a great idea as WordPress offers a number of inbuilt themes that can be used to create a professional blog. You can also integrate other themes, if needed.
  • Create a catchy title for your posts to attract attention quickly. Keep the titles short, use numbers within the title or use words that invoke emotions. Make sure the post offers exactly what the title says.
  • Choose evergreen topics to keep the posts relevant for a long time.
  • Include visuals to improve the level of engagement and offer a better experience.
  • Repurpose posts to increase viewership. Turn posts into short videos, podcasts, infographics, etc. and share on various channels.

Another way of increasing traffic is through influencer marketing. Identify the top influencers in your niche and request them to contribute on your blog. This way, you will not only get high-quality content for your blog, you will also attract high-quality backlinks and get the attention of all the users from the influencer’s network. The trust factor also increases manifold, so you can establish yourself and your brand as a trusted source of information.

Take the example of Stonyfield Farms that specializes in organic dairy products. The company blog features a barnyard theme that is absolutely relevant to their brand and the target audience (which includes farming, families and organic living).

2017-06-21_17-10-43

 

The blog features articles on healthy living and pictures of healthy families. They also feature videos, which are not professionally edited, but are helpful. In fact, this is their USP and it humanizes the videos. They also use soft sales messages to encourage their readers to buy their products.

Conclusion

As content marketing keeps maturing, so does SEO. There is no way you can win at content marketing without focusing on SEO and vice versa. Both go hand-in-hand, so you need to be good at content marketing as well as SEO to take your business to the next level. Do keep the above tips in mind when creating a strategy to increase organic traffic to your website. By leveraging the above tips, you can improve awareness, build trust and increase the traffic, and you will be a winner in every way!

The post Content Marketing is Changing SEO: 3 Tips to Boost Your Traffic appeared first on SEO Chat.

July 12th 2017 blogging, SEO

Google Search Console – a Beginner’s Guide to Finding Actionable SEO Tasks

Comments Off on Google Search Console – a Beginner’s Guide to Finding Actionable SEO Tasks

Google Search Console (GSC) can be a helpful tool – providing you use it. This guide isn’t meant for advanced users nor is it a comprehensive dive into every feature GSC has. I’m not looking to overwhelm you. Instead, we’re going to go over eight simple GSC features that can provide you with actionable tasks… Read More

The post Google Search Console – a Beginner’s Guide to Finding Actionable SEO Tasks appeared first on Sugarrae.

July 6th 2017 SEO

3 Important Ways Social Media Can Boost Your SEO

Comments Off on 3 Important Ways Social Media Can Boost Your SEO

Today, there’s little doubt among marketers that SEO and social media are two must-have components of any effective digital marketing strategy. After all, SEO is arguably the founding-father-tactic of digital marketing, and social media is the place on the web where our audiences gather, share and engage every day.

But over the years, there’s been some confusion on how these two tactics work together to achieve marketing results—and understandably so. Back in 2010, Google told Search Engine Land’s Danny Sullivan that links shared on Facebook and Twitter were used as a ranking signal. Then in 2014, Google’s Matt Cutts released a video stating Facebook and Twitter pages were “currently” treated like any other web page for search—i.e. social media was no longer a direct ranking factor.

However, regardless of whether social signals are used as a ranking factor—when done right—social media can most definitely enhance your SEO efforts. How? Below I share three reasons why, as well as some tips to make your social content more SEO friendly.

#1 – Your social media efforts can lead to quality backlinks.

While ranking science on backlinks has evolved over the years, the number of quality backlinks a website has is still an important ranking factor for search engines. As a result, link building or link earning is still a widely-used tactic among marketers—and your social media pages can be the perfect staging ground for enticing links.

The logic here is pretty simple. Social media marketing is all about sharing your best of the best content, and fostering engagement around that content. The more engaging your content, the more people will share, and the more opportunities people will have to find and link to your content.

#2 – Social media increases the visibility of your content—which is ultimately the goal of SEO.

Social media pages give your website and blog content another place to live and encourage discussion. And while your pages can be so much more than a promotional platform, one of the greatest social media benefits is the potential reach your content could get.

Of course, I asked my TopRank Marketing comrade Steve Slater, Digital Advertising & SEO Manager, to weigh in here, too. Here’s what he had to say.

“Whether or not social shares and metrics have an impact on ranking without them you are 100% at the mercy of Google organic,” he said. “Without social or paid or any promotional efforts, you are basically hitting publish and hoping for the best. You’re hoping that your content will just ‘go viral and take off.’ So, I think the question is not really, do social signals impact rankings? But rather, is anyone going to see this if I don’t promote it?”

#3 – Social media helps build brand awareness—which can carry over to users’ search queries.

Your social media pages add another digital space for your target audience to find you and engage with you, allowing you to build up your audience and your brand. Of course, when this happens people will more easily recognize you in search and be more inclined to click. In addition, that brand awareness you’ve built on social could mean more branded organic search traffic coming to your site or your other social pages (since those often rank in branded searches, too).

Quick Tips to Intertwine Social & SEO

While social media can add a nice little boost to your SEO efforts, the reverse—of course—is also true. Here are a couple quick tips for marrying social content and SEO.

  • Optimize your posts and profiles. Social media platforms are search engines. So, make sure craft your posts with both users and SEO in mind. In addition, optimize your social profiles with the same logic.
  • Leverage hashtags in the right way. Especially when it comes to Twitter and Instagram, hashtags are how people find the content they’re looking for; hashtags are their search queries. Research hashtag best practices for each platform to understand if and how to use them. In addition, make sure you understand what hashtags actually mean, so you can use them in the appropriate way for each platform. Use the native search box within social platforms, as well as tools such as Hashtagify.me or Hashtags.org.
  • Draft optimized social messages when you’re crafting new content. Any content you’re creating for your website or blog should have an SEO component. As you’re creating this content, create several optimized social posts to go along with it. This will help you create relevant messages that can be found in native searches.
  • Use mentioning and tagging to build more relevance—and signal influencers. Mentioning and tagging other pages and users in your content is one of the best ways to amplify your posts. Not only do those you tag and mention get notified when you do so, but they’ll be more compelled to engage on your post or share your post with their audience. And as mentioned above, the more shares and engagement, the better the reach and the more potential for driving quality traffic and backlinks.

Be the Best Answer for Your Audience

At TopRank Marketing, we practice what our CEO Lee Odden likes to call “The Best Answer Strategy.” For marketers, this means crafting an integrated marketing strategy that helps you be the best answer for your audience—whenever and wherever your audience is searching. And a component of that strategy is certainly leveraging social media marketing and SEO individually, and together.

For more best answer tips, continue to peruse the TopRank Marketing blog, and feel free to share your thoughts or questions in the comments of any post.


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2017. |
3 Important Ways Social Media Can Boost Your SEO | http://www.toprankblog.com

The post 3 Important Ways Social Media Can Boost Your SEO appeared first on Online Marketing Blog – TopRank®.

June 28th 2017 SEO, Social Media

3 Reasons You’re Not Getting the SEO Budget You Need to Be Successful

Comments Off on 3 Reasons You’re Not Getting the SEO Budget You Need to Be Successful

I have heard digital marketers say that Search Engine Optimization is “free” traffic. I want to help set the record straight by letting you know that SEO is not “free.” Budgets are still needed to write content and have a SEO consultant work on a website.

There have been multiple times in my career that I needed to create a compelling argument for more budget for an SEO campaign. These types of recommendations are often challenged, yet thousands of dollars for PPC can be spent without blinking an eye. Some marketers would say it’s easier to see the ROI on ad spend compared to the SEO campaigns and initiatives that we are also running.

There are a three reasons that SEO specialists struggle to get the budgets they want compared to their digital advertising counterparts including:

  1. SEO is a long-term strategy
  2. Proving ROI for SEO
  3. Potential SEO risks from blackhat tactics

Now is the time to learn how to showcase the importance of SEO and fight for the budget that it needs to make your website successful from an organic standpoint. Below are some top tips for getting the SEO budget that you want and need to show success.

SEO is a long-term strategy

The first step to getting the budget you request is educating your team and decision makers that SEO is a long-term strategy. Of course, there are SEO tactics that you can complete, but SEO takes time to work when done correctly.

By providing education and information, you are able to build trust from the start and setting realistic expectations for all parties involved.

The competitive nature of your industry will also determine how much SEO budget you will need. A competitive industry should expect to pay more money to be aggressive to gain more visibility. Competitive industries usually take a longer time to penetrate from an SEO standpoint and will need a more advanced strategy to succeed.

Most seasoned SEO specialists can provide an estimate on when a website will see an organic benefit, especially when prioritizing tactics. State that from the list of prioritized SEO tactics, you can estimated that the website will begin to see organic performance improvements within a couple weeks to months.

Proving ROI for SEO campaigns

This might be the most important reason you are not getting the budget you are requesting. SEO can be hard to attribute success to if you don’t plan for it. Tracking and monitoring your analytics is crucial to success. Often, SEO teams will report on the wrong metrics like sessions, bounce rate and keyword rankings. Those vanity metrics are important to track but not necessarily to the most essential metrics to share with an executive. Instead, focus on showing how many conversions were generated through organic sessions.

Then, it’s important to come to a consensus on what those conversions normally net for ROI. That way you can show an estimate on revenue from the organic campaigns. ead of monetary value.

SEO teams can also leverage information about what the company is investing in PPC efforts to create a budget and SEO strategy to rank for those keywords organically, potentially saving the company money. Then, that money that is saved can be reallocated to other paid efforts or additional SEO campaigns.

The potential SEO risks of negative tactics from previous SEO consultants

Most marketers are aware of the negative or blackhat SEO tactics from the past (and present). The real issue with these tactics is once discovered, it can be difficult to reverse the impact. More often than not, webmasters who have been hit with a SEO penalty can be reluctant to work with other SEO vendors. Additionally, there a multiple websites online that are willing to charge a low amount of money while providing guarantees that are meaningless. Blackhat tactics and terrible guarantees shine a bad light on the search industry.

When searching for a potential agency or partner for SEO, be sure that they are not implementing blackhat SEO tactics as they can have a long-term impact.

Time to get your budget

SEO is a tried-and-true, cornerstone tactic of successful digital marketing programs. If you’re struggling to get the budget you need, the tips above can help you secure a SEO budget that will help you meet your marketing goals.

If you’re on the hunt for an agency to help you meet your organic search goals, take a look at our Search Engine Optimization services to see if we are a fit for your needs.


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2017. |
3 Reasons You’re Not Getting the SEO Budget You Need to Be Successful | http://www.toprankblog.com

The post 3 Reasons You’re Not Getting the SEO Budget You Need to Be Successful appeared first on Online Marketing Blog – TopRank®.

June 19th 2017 SEO

The Big Top: A New Model for SEO-Driven Content

Comments Off on The Big Top: A New Model for SEO-Driven Content

For over a decade now, the fundamental unit of content marketing has been the blog post. Your post may be a block of text, an infographic, or a listicle about memes, but the underlying structure is the same. A regular cadence of posts to the company blog is the foundation of most content marketing strategies.

The problem is, each individual blog post has only a small window of effectiveness for SEO. A post might go viral, get hundreds of shares, and then sit in your archives for eternity. Identifying and promoting evergreen content can get more mileage out of a good post. But by nature and design, these posts aren’t built to be an enduring SEO resource. Think about it: When was the last time you clicked through on a blog post that was over a year old?

That’s not to say you should stop blogging altogether, of course. Blogs generate subscribers, help promote gated assets, contribute to thought leadership—all worthwhile goals for content marketers. But as SEO continues to evolve, it’s time for new models of SEO-driven content.

At TopRank Marketing, we’ve been working on a new way to integrate SEO and content to build longer-lasting, more valuable resources. Essentially, it’s reverse-engineering evergreen content, purposefully building well-supported “tentpole” content with SEO baked in.

Here’s how to design a content strategy I’m calling the “Big Top” model.

#1: Create Your Tentpole(s)

The tentpole content is the big asset that the rest of your strategy will be supporting. It should be a comprehensive take on a single topic relevant to your business and your audience, one with plenty of opportunities to crosslink with supporting content.

Research topics and keywords for your tentpole the way you would any best answer content: listen to customers, evaluate competing content, and use tools like Bloomberry and UberSuggest.

What will make your content into a tentpole instead of a blog post are a few distinguishing features:

  • A tentpole should be between 1500 and 3000 words.
  • Your tentpole will cover multiple aspects of your topic, divided into 250-300 word sections, each section based on long-tail keywords.
  • This last one is key. Your tentpole will not live on your blog. It should have a permanent place of pride, preferably not more than two clicks deep into your site, with a short URL. A “Resources” section is the ideal place.

You can break up the sections in your tentpole with eye-catching visuals, embedded SlideShare or video content, even CTAs to gated content.

Your tentpole is a prime location or influencer engagement as well. Curate quotes from influencers to highlight in the text—or, better yet, reach out to influencers to co-create and cross-promote the content.

Here’s a good example of a tentpole piece our client LinkedIn Marketing Solutions published earlier this year: How to Advertise on LinkedIn. Notice it’s not a post on their blog; it’s a standalone resource. This piece is currently ranking at the top of the SERP for “How to advertise on LinkedIn.”

You don’t have to limit your strategy to a single tentpole, either. If you have multiple topics that you can cover in depth and at length, create a pole for each one.

#2: Create Your Stakes

Your “stakes” are blog posts that will connect to the tentpole, driving traffic to it from your blog and boosting the blog’s SEO as well. There are several ways to create a supporting stake:

  • Take one 200-300 word section and expand it with supplemental material to 750 words or so, as the content requires
  • Cover a related topic that naturally links to your tentpole
  • Create an announcement post for the tentpole launch
  • Do an influencer roundup on a topic related to your tentpole

Each stake should have a CTA to the tentpole. If you have anchor links for navigation, as in our example above, you can also link to specific subsections that are relevant to the post.

#3: Connect Your Guylines

Guylines connect the stakes to the tentpole, providing stability and structure. In content terms, that means creating links from your supporting content to the tentpole and vice versa. The goal is to create a destination that users can explore, following their interest through multiple pieces of content, back and forth from the pole. This kind of structuring provides value for your readers, and increases positive search engine signals like time-on-site and session length.

As you develop more tentpoles, look for opportunities to link them together. Make sure each link is a logical next step for your reader. Over time, your “content big top” can become a full-fledged three-ring circus.

#4: Say, “Come One! Come All!”

Support your tentpole launch with all the amplifying force you have:

  • Use stats or quotes to make social media ads
  • Publish excerpts (or one of your stakes in its entirety) on sites like LinkedIn and Medium
  • Encourage influencer amplification
  • Seek out guest posting opportunities

These promotional efforts will build on your tentpole’s native SEO value, giving it some momentum that will help build external links and bring in organic results.

Make Your Content the Greatest Show on Earth

The Ringling Brothers have put up their big top for the last time, but your big top content can last for years to come. Just remember to keep it relevant; plan for regular updates and revisions (which are a great opportunity to re-promote the content).

The humble blog post is still a fundamental unit of content marketing. But when you supplement the blog with SEO-optimized tentpole content, the results can be… in tents.

Want to learn more about best answer content? Check out these 6 inspiring examples.


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2017. |
The Big Top: A New Model for SEO-Driven Content | http://www.toprankblog.com

The post The Big Top: A New Model for SEO-Driven Content appeared first on Online Marketing Blog – TopRank®.

June 8th 2017 SEO

6 Ways Nonprofits Should Be Using SEO

Comments Off on 6 Ways Nonprofits Should Be Using SEO

by Jayson DeMers

Nonprofit organizations need to raise awareness of their brands just like ordinary corporations, but they face unique challenges in the marketing world. For example, nonprofits rely on donations to keep their organizations alive, and that often creates a catch-22: relying on donations limits the budget, which means you’ll have less available to fund your marketing strategies, but without marketing strategies in place, you’ll have a harder time getting those donations.

It may also be difficult to recruit volunteers, or put together a cohesive brand “voice” that summarizes the mission of the organization while characterizing it for the purposes of raising brand awareness.

How Nonprofits Can Take Advantage of SEO

Fortunately, SEO is a good fit for nonprofits as a cost-efficient, scalable way to reach almost any target audience. If you’re working for a nonprofit and you’re trying to build a search presence, use these tips and strategies to get an edge:

1. Recruit volunteers to write content for your site.

Arguably, the most important ingredient in any SEO campaign is a wealth of high-quality, diversified content. But you’re so busy and short-staffed, it’s nearly impossible to find time to write all the posts you want. Instead of trying to do everything yourself, rely on volunteer authors to populate your blog on your behalf. Recruiting guest authors is easier than most people think–even for for-profit industries–so it shouldn’t be hard to find a handful of people passionate about your cause who also want to establish themselves as online authorities.

2. Reach out to companies for linking opportunities.

Companies usually like the idea of associating themselves with nonprofits. It’s a way to give back to the community and engage in corporate social responsibility, and it also makes them look good to their customers. Reach out to businesses in your area, and ask if they’d be interested in partnering with you; you could ask for donations of money, supplies, or even just visibility opportunities. In any case, the partnership, no matter how small, will serve as an excuse for your sites to link to each other. You should be able to generate significant authority by attracting these links.

3. Boost blog posts through social syndication.

Your blog posts aren’t going to generate attention all on their own; you need some kind of catalyzing action to attract more eyes to your work. The best way for nonprofits to do this is through social syndication, and potentially boosted social media posts. Connect with as many people as you can, and distribute your work regularly to make sure it gets in front of as many people as possible.

4. Rely on original research.

As a nonprofit, there’s likely one cause at the center of your organization; for example, you might be trying to provide resources to local families, or raise awareness and research funds for a specific disease. In any case, one of the best ways to convince new donors is by illustrating the problem you’re trying to solve with numbers. Incidentally, that’s also one of the best ways to create original content. Do as much original research as you can on the problem you’re trying to solve, and weave your findings into your best blog posts, whitepapers, and eBooks.

5. Take images and videos of your nonprofit in action.

You can also motivate more people to follow and engage with your brand by including more images and video of your organization in action, both in your regular content and throughout your social media presence. This helps people understand what it is you do, and humanizes your brand. It also encourages the individuals in those pictures to take action by sharing it further with their social circles.

6. Take advantage of social influencers.

Finally, take advantage of the potential of social media influencers, who are already connected to tens of thousands of followers (or more). The idea here is to work with influencers on collaborative content, or through one-off engagements, and get your nonprofit exposed to an enormous new swath of followers, who can then share and link to your best content. Because influencers want to be seen as benefitting good causes, they’ll be more likely to work with you.

Getting Started

With these strategies in place, even nonprofit organizations with strictly limited budgets can achieve growth in SEO. The trick is to get started with enough momentum to generate early results; SEO is a long-term strategy, and it can sometimes take months before your tactics start paying off.

Obviously, you’ll need to invest in it as a long-term strategy, but early boosts from influencers and linking partners can help you get the early momentum you need to establish your web presence. Just make sure you have a strong homepage–with convincing calls-to-action–to make all that inbound traffic worth it.

Be sure and visit our small business news site.

How Social Media Marketing Improves Your Google Rank

Comments Off on How Social Media Marketing Improves Your Google Rank

In boosting your search engine ranking, it’s almost criminal to exclude social media marketing, especially given its pervasive presence online.

Last year, nearly 70% of people worldwide used social media in one form or another. Also in 2016, 2.34 billion people had a social media presence, and stats predict that this will increase to 2.67 billion by next year.

Number of social media users worldwide from 2010 to 2020 (in billions)

It’s not clear how Google really gauges social media when it comes to ranking websites. That’s understandable, considering the search engine has always been very secretive about its algorithms. What’s clear at this point, however, is that social media does help in driving traffic to your site, albeit indirectly.

The correlation can be found in the top ranking websites, which also have very strong social media signals. So even if Google says that social media shares don’t really count as one link, a large volume should account for something.

Below are just some of the ways social media marketing can boost rankings:

Cultivates Relationships With Customers

Social media provides an easy platform where businesses can directly interact with their customers. More than superficial interaction, it actually allows you to develop a relationship with your clientele. Successful use of social media even gives the power to the consumers to dictate how product value is offered. It’s not just about numbers, but rather making them feel that they have a stake in the company. Cultivating your customers through social media will drive more traffic to your site, resulting in a better ranking on Google.

Links to Your Website

The main purpose of social media is to raise awareness of your product or service. The main goal of Google, meanwhile, is to give the most relevant result when users submit a query. Posting your web address on your social media page—and asking your customers to share it—will also drive traffic to your website.

Businesses are always trying to figure out where their customers are, especially if their websites fail to get traffic even when they have existed for quite some time. Social media offers a ready customer base, with its almost three billion population. The trick is how to harness it.

Means to an End

You should keep in mind that social media is just a means to an end, as Google doesn’t really recognize any of it in its search engine results page (SERP). Knowing this, it’s important for you to make great content that can possibly go viral. YouTube, in fact, has become the battleground for marketers to create the next viral video. It may not directly lead traffic to your website, but it does make for perfect brand recall. Of course, knowing the attention span of Millennials, you’ll need to routinely churn out great content to be effective.

In sum, just remember these simple steps to boost your Google rank with social media.

  • First, create an account on social media—particularly the big four of Facebook, Twitter, Instagram, and YouTube—which can help drive traffic to your website.
  • Second, fill your social media account with great content, with proper search engine optimization techniques, to make sure Google crawls through the page and indexes it in their search engine results page.
  • Third, make sure that the viewers or readers can see the share button to make it easy for them to post your content on their own social media accounts. Afterward, just wash, rinse, and repeat.

Customers, however, are not as keen to forgive on social media, as compared to websites, when the company fails to respond immediately. As such, it’s best to appoint an administrator tasked to respond to queries or complaints on your social media page so your customers walk away happy. This increases the chances of visitors recommending your business to their families and friends.

The post How Social Media Marketing Improves Your Google Rank appeared first on WebProNews.

June 8th 2017 SEO, Social Media