I’ll admit it, I’m a millennial.
I value work-life balance.
I expect my job to be more fulfilling than well paying.
I gravitate toward a technical career because I’m always plugged in anyway.
I found a satisfying and challenging career path in digital marketing. If you’re anything like me, digital marketing might be a good fit for you.
Here are the digital marketing salary statistics and job descriptions to help you decide if it’s time to kick-start your career in online advertising, search or social media marketing.
If so, our SEOToolSet Training™ is just the place to start.
Why Choose a Career in Digital Marketing?
Trying to decide what career path to take is one of the biggest decisions you will make in your life. While deciding on a new career is an exciting time, there is no question that all of the possibilities make it overwhelming.
How do you know if a career will be fulfilling? Can you imagine yourself in that job for a long time? Will you make enough to cover your rent?
Digital marketing has opened up a wide array of job opportunities for recent graduates and self-driven learners alike. There are a lot of options to choose from within the digital marketing space. And jobs within digital marketing come with good pay, which makes them all that much more attractive.
What Digital Marketing Jobs Are Out There?
The digital marketing industry incorporates marketing, technical, creative and problem-solving skills.
What makes it so ideal for the younger generations is that they have grown up on the internet. Always being connected is just part of life.
Below are some jobs that exist now within this field. Understand that within this field, you could work at a marketing agency or in-house at a company or non-profit organization. And pay varies based on how long you’ve been working, your geographic region, and many other factors.
Jump to the digital marketing jobs and salary data below the infographic with these links, or scroll to see the full graphic.
The ideal SEO analyst: Our team of SEO analysts are analytical, enjoy puzzles, and take pride in keeping up with a fast-changing search industry.
Salary data: The latest salary survey from the Search Engine Marketing Professionals Organization (SEMPO) shows that the average salary of their search marketer membership is just shy of $80,000.
What they do: Having a search-engine friendly website is critical to businesses. Many people don’t realize what goes into making a website that works from a human perspective and also a search perspective.
There are three factors that impact a website’s rankings — search engines, competitors and you. We can’t control the search engines and we can’t control competitors, but we can control a website. That makes the work of an SEO analyst invaluable. We cover this in detail in our SEOToolSet Training course for those who want to know about our time-tested SEO methodology.
An SEO analyst ensures that the website is search-engine friendly, meaning there are no issues preventing it from being crawled and indexed by search engines. This person also optimizes the website to get more web traffic by engaging in technical and marketing activities. SEO is a never-ending process, which makes it fun and challenging.
Job interview tip: Start getting your resume ready with the SEO analyst interview questions we ask candidates in our own hiring process.
Web Writer or Content Marketer
The ideal content specialist: If you always liked the idea of being a professional writer, getting paid for your words, content marketing could be an ideal career choice for you.
Salary data: Writers who specialize in advertising, public relations and related services make an average yearly salary of $77,450, according to the Bureau of Labor Statistics’ 2015 survey data.
What they do: Here’s a little secret, I got my start in digital marketing as a content writer. It’s a rewarding job for those who love the art of crafting a compelling message.
It’s hard to do SEO work without great content on the website.
A content writer is the person who develops text for the website that is relevant and interesting, ultimately attracting more traffic and causing web visitors to take action — whether that means buying a product or learning more about the company.
It is also the content writer who creates content that supports keywords and the overall themes of the website. The content writer will often write copy for home pages and landing pages, as well as blog posts.
Job interview tip: Check out our list of marketing writer interview questions to get a taste of what an employer is looking for in a web writer.
Social Media Marketer
The ideal social media marketer: The job is a good fit for anyone who is naturally social, enjoys creative content creation, and embraces analytics and reporting on metrics to show the value of their social media efforts.
Salary data: The average salary of a social media marketer can range widely, with PayScale.com posting an average annual salary of $46,000 and Salary.com reporting an average of $107,000. By our math, those two estimates average out to $76,500.
What they do: Social media marketers are responsible for maintaining a brand’s presence and building visibility and customer relationships within the social channels. This encompasses many different activities, ranging from creating social media business profiles to developing posts, from engaging with customers to building relationships with influencers.
If you are in the millennial generation, you are likely accustomed to using social media on a regular basis. As digital marketing evolved, it opened the doors to jobs within social media. Businesses now see the value of having a social presence and are willing to pay someone to help them manage it.
Job interview tip: Prepare your knowledge of social media for business with these social media manager interview questions.
The ideal SEM analyst: There is a lot of monitoring and reporting involved, so it is a good choice for someone who likes digging into data.
Salary data: Glassdoor.com reports the average annual salary of an SEM analyst at $50,000.
What they do: An SEM analyst is the person who manages the paid online advertising efforts of a business. This is a great job for someone who is analytical because they’ll be looking at average bids, cost per click and other numbers every day.
An SEM analyst is also highly creative, as the best online ads require a deep understanding of what will get the target market’s attention in unique and emotionally resonant ways.
An SEM analyst creates ads for pay-per-click platforms, including search and social media, and other online ad campaigns, such as display. Not only does the analyst get to create or direct the creation of ads, but he or she also manages the bids for those ads and reports on the performance of campaigns.
Prepare for a Career in Digital Marketing
There are not a lot of college courses that will prepare you for a career in digital marketing. This is why many people are self-taught or learn with the help of a mentor when they begin an entry-level job.
There is a path to super charge your understanding of the digital marketing field through our SEOToolSet® Training.
We offer two training classes, Standard and Advanced, effectively a crash course in digital marketing. The course lays a foundation for a digital marketing career. We start with how search engines work, what websites need to do to show up in search and how social media and online advertising fit into the digital marketing equation. Everyone who goes through our training leaves with a whole new understanding of what it takes to build an online presence for a company or organization today.
For more information about our training, visit SEOToolSet.com/training. The next training takes place July 11 to July 15 and could be your launching platform for a successful and fulfilling digital marketing career.