3 Helpful Apps to Visualize and Simplify Google Analytics Data

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Google Analytics is an awesome platform. It’s the most advanced, flexible and the smartest website analytics software that comes for free. But it will easily take you days (if not months to figure out!)

While digging deep into the data is important, you may want to leave it to pros while enjoying the simplified regular reports using the following tools:

Whatagraph

Whatagraph is a most indepth, yet easy-to-understand visualization of Google Analytics I have ever seen. Below are some screenshots of visualizations for you to enjoy!

To set it up, you’ll need to approve its access to your Google Analytics account and then choose the sites you want to create regular reports for. Then choose which reports you want to receive daily and weekly:

Report settings

Site Reports

General user stats: Total users as week as new vs returning users

Total users as wekk as new vs returning users

General engagement stats: Bounce rate as well as views per session

Bounce rate as well as views per session

Device stats: Browsers, mobile vs desktop

Browsers, mobile vs desktop

Sources of traffic: Channels, countries, cities

Channels, countries, cities

Page-Level Reports

Trending and descending pages (Pages with highest increase in views this day vs pages with the biggest decrease in views this day):

Trending and descending pages

Pages with the highest bounce rate and the highest exit count (Check these pages for bad user experience!)

Pages with the highest bounce rate and the highest exit count

Top 5 pages and their loading time

Top 5 pages and their loading time

Channel Reports

Channels with highest increase in traffic and channels with highest decrease in traffic

Top 5 pages and their loading time

Also included in the reports you’ll see:

  • Goal completion stats
  • In-site search stats

What a neat tool!

Sumome

Sumome has other cool features, so I haven’t installed it for its Google Analytics integration, but having it there, why not enable and play?

Sumome will show you current page stats from Google Analytics as you browse your own site:

Sumome Google Analytics

On top of that, there’s a handy dashboard inside showing the most popular pages from your site (in terms of incoming traffic):

Sumome Google Analytics Dashboard

And top referrals:

Sumome Google Analytics top referrals

3. DataDeck

DataDeck is a multi-task analytics dashboard you can integrate a lot of sources into including Google Analytics. When setting it up, select your sources, and then select which data you want to see on your dashboard.

Datadeck data

Here’s a sample dashboard based on my settings above:

Datadeck dashboard

Happy playing!

The post 3 Helpful Apps to Visualize and Simplify Google Analytics Data appeared first on Internet Marketing Ninjas Blog.

October 25th 2016 SEO Tools

Unwrapping New SEO Tools That Save You Money: SEOToolSet 6.1

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Unwrapping New SEO Tools That Save You Money: SEOToolSet 6.1 was originally published on BruceClay.com, home of expert search engine optimization tips.

We have a new set of tools that, once you use them, should make you a better SEO.

They save time, identify issues, help with ranking and more. And the subscription price is the real present …

Unwrapping the new SEOToolSet 6.1 tools

The SEOToolSet is highly developed, advanced SEO software

We’ve always built SEO tools.

From that day in 1996 when Bruce Clay programmed the first computerized deep page analysis tool, we’ve invested in tools that help SEOs analyze web pages faster and improve search engine rankings more effectively.

Last week our in-house development team polished its newest release: SEOToolSet 6.1.

Bruce Clay, Inc. 20th anniversary logo

Bruce Clay developed the first deep page analysis tool 20 years ago — the same year he founded the company.

It’s no coincidence that the same year we’re updating our sixth-generation SEO tools, we’re also celebrating our 20th anniversary as a company.

That’s because good SEO takes tools. Good tools. It just isn’t possible to analyze the boatloads of data required to run campaigns and optimize websites without effective tools.

Have tools already? You can use these also to validate and learn more than ever before!

The best-kept secret: The price

There are companies in the digital marketing industry that wholly focus on selling their tools. These tool providers have to:

  • Charge high fees to cover all their expenses,
  • Spend a lot of effort marketing their tools, and
  • Add more bells and whistles regularly just to stay competitive.

These same platforms may require year-long contracts, high monthly fees, and a menu of a la carte options for extra features you can add on for an additional fee.

Our tools are different.

Tool sales are not our bread and butter. We build our tools specifically to serve our own analysts’ needs. They use the SEOToolSet for analysis and reporting as they provide SEO results for our consulting clients.

That means any tools sales we make are gravy. We do not need to charge tools subscribers to cover the operation of the company, nor to subsidize an army of free subscriptions! That’s why the price of our SEO tool set can’t be beat.

Here’s the deal.

With SEOToolSet 6.1, pricing is as simple as can be. There’s just one subscription level. Just one low monthly fee. And no commitment needed.

A subscription costs only $24.95 per month, per project. You can cancel at any time. And if you decide within the first 30 days that SEOToolSet is not for you, you get your $24.95 back. And if you want to run our integrated Ranking Monitor, there is a minimal fee to cover that incremental cost.

We think you’ll improve your SEO using tools “made by SEOs, for SEOs” — and pay less at the same time!

With all the noise out there from competing vendors, it’s no wonder our tools are our best-kept secret. But we are choosing to share our competitive advantage and deep analysis tools with you. We’re thinking that SEOToolSet 6.1’s new pricing might just help the secret get out.

Why not try our SEO tools for yourself — with a risk-free 30-day full refund, how can you not?

Sign up for a risk-free subscription here or read about SEOToolSet features to learn more.

October 20th 2016 SEO, SEO Tools

5 Awesome Google Spreadsheet Addons for Keyword Research

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Who doesn’t love Google Spreadsheets? For their awesome live collaboration features, fast performance and usability I consider them to be one of the best Google’s products.

I have already listed Google Docs addons. In this article, I am listing some of the most useful Google Spreadsheet addons that can help you with keyword research:

1. Text Analysis Addon

Text Analysis Addon Google Spreadsheet Addons

This is a freemium addon that comes with a ton of free credits for you to play with it and make up your mind whether you’ll need it on a regular basis. Some of the best features:

  1. Extract the article title, body and author information from any URL
  2. Extract entities such as placespeople, products and organizations (Named Entities) from any text
  3. Extract concepts: similarly to the above but with more precision. This option extracts different types of notable entities from a document, using Wikipedia as context.
  4. Find best hashtags: Generate a list of highly-relevant hashtags that will help you get more exposure for your content on Social Media
  5. Find related phrases: Get a list of phrases and words that are related to the input phrase or word based on semantic similarity.

A great alternative for entity and sentiment analysis: Text Mining addon. I recommend trying both.

2. Omni Translator

Omni Translator Google Spreadsheet Addons

For international keyword research and content research. This addon makes translation a breeze and improves your productivity.

3. Remove Duplicates

Remove Duplicates Google Spreadsheet Addons

If you combine keyword lists from different sources, this one may come in handy.

It does more than removing the duplicates though: You can color the cells with the common core terms to dig deeper into your keyword sets:

Use the “Compare columns or sheets” tool to quickly scan any columns in your tables for the same values. It will take you five simple steps to mark duplicates with colour or status, copy or move them to another sheet, clear repeating cells, or delete entire rows that contain dupes from your main table.

4. Advanced Find and Replace

Advanced Find and Replace

Another great addon for huge keyword lists.

You can look for the record you need in hyperlinks hidden behind the display text, formulas, and even notes. The search in values is performed with advanced parameters as well: you can match case, retrieve the cells that contain only the exact entry, or get any text occurrences.

***If you work with large combined lists, bookmark this tool too: Smart URL List Cleaner Tool

5. Twitter Archiver

Twitter Archiver is a great Google Spreadsheet addon that lets you import Twitter search result into a Google Spreadsheet.

I use it to monitor Twitter questions around my core term. It’s a great way to collect content ideas and better understand your audience.

The search query I use: [keyword ? -http]

Twitter Archiver

Twitter Archiver

Bonus: Search Analytics for Sheets

Search Analytics for Sheets

This one is a cool spreadsheet addon that lets you archive (and play with) data from Webmaster Tools’ / Search Console’s Search Analytics (including queries).

See more details here: Search Analytics for Sheets

Adding this one from the comments! Keep ’em coming!

Are there Google Spreadsheet addons you are using? Please share!

The post 5 Awesome Google Spreadsheet Addons for Keyword Research appeared first on Internet Marketing Ninjas Blog.

May 16th 2016 SEO Tools

The Power of a Page Analyzer: I Ran ‘The Great Gatsby’ through an SEO Tool & This Is What Happened

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The Power of a Page Analyzer: I Ran ‘The Great Gatsby’ through an SEO Tool & This Is What Happened was originally published on BruceClay.com, home of expert search engine optimization tips.

Ever wondered what would happen if you ran classic literature through an SEO tool? Me, too!

IMG_5960I’ve got a sweet spot for tools that give me an idea of how I’m doing as a search marketer and content publisher. One test of an SEO tool’s power is if the software can do the job of a careful human expert in a fraction of the time.

The following experiment details what happened when an SEO tool meets F. Scott Fitzgerald’s “The Great Gatsby.” While it was devised in fun and out of true curiosity, it ended up being a real-life study of SEO tools at work, worth sharing.

The Setup

I’m a writer at digital marketing agency Bruce Clay, Inc., and I’m also an avid reader. Literature lovers like me can spend hours picking apart themes and character dynamics. SEO analysis, meanwhile, should be as efficient as possible with time and resources. Can an on-page analyzer can tell me:

  • How hard or easy text is to understand
  • The relationship between characters (or in the case of websites, the relationship between keywords)
  • And the theme

If a tool can accomplish that with a piece of literature, then it can certainly analyze a web page for appropriate language and SEO relevance. I used a free tool, the SEOToolSet’s Single Page Analyzer, and much to my delight, the SEO tool was able to peg character relationships, point to the theme of this American classic, and crunch 46,000 words in a fraction of the time a person requires. Super sweet.

Fair warning: Yes, there are some spoilers for “The Great Gatsby” but nothing that will keep you from enjoying the book – or Baz Luhrmann’s recent cinematic stunner. (Highly recommended, by the way.)

Reading Level

It’s relatively straight-forward for a computer program to grade the difficulty of text content. Readability is one of the word metrics reported by the Single Page Analyzer.

The SPA puts the text at a Fog reading level of 11.5 – which is right on target, as “The Great Gatsby” is most often taught during the junior year.

While the 11.5 grade level is fine for Fitzgerald, for your average web page, it’s a little higher than the recommended target. If this was your own website, you could use the reading level score to think about how accessible your text is to your target audience.

The Great Gatsby Page Analysis

Characters and Their Relationships, or Keywords and Distribution

One of the basic tasks an on-page analyzer performs is identifying the most commonly used words and phrases on a page – in SEO world, a page’s keyword phrases.

The Single Page Analyzer reports the most-used words on a page, organized as one-word, two-word, three-word and four-word keyword phrases. Here are the one-word and two-word keywords of “The Great Gatsby” according to the SPA:

The Great Gatsby Page Keyword Phrases

The first three one-word keywords are the main characters of the novel, a good indication that the analysis is on point. The SPA has correctly identified that “The Great Gatsby” follows the story of protagonist Gatsby, Tom, Daisy, and the narrator, Nick Carraway. In this analysis, we see Nick as he’s most often referred to as “old sport” – the most frequently used two-word keyword phrase and Gatsby’s favorite term of endearment. Also among the two-word phrases from the analyzer are more central characters and the main location of the action, West Egg.

So far, so good.

A Clue about Relationships, Care of the Keyword Heat Map

Here’s a unique feature of the SPA. Keywords get a visual treatment in the keyword heat map. The report lays out the identified keywords like a topographical map, where the words used the most are the highest peaks, and words that are physically located close together in the text are also placed near each other on the map.

Here’s the SPA’s keyword heat map for “The Great Gatsby”:

The Great Gatsby SPA

Notice that Gatsby and Tom and more closely connected than either of the men are with Daisy! A superficial reading of “The Great Gatsby” may suggest the book is a story of a romance between Gatsby and Daisy. But, this data visualization reveals the layer of meaning beyond that. There is a great distance between Gatsby and Daisy. Gatsby is much closer, in fact, to his foil, Tom, reflecting their constant competition and the story’s central tension. How’s that for in-depth character analysis?

Through these three metrics/reports we’ve assessed reading difficulty and important keywords/characters. Next, the real magic of the SPA’s analysis: understanding the theme.

Identifying the Theme

A theme is more than keywords; it is the underlying meaning or idea expressed. On a web page, a theme is pretty much determined by the topic (or subject) and the purpose (do/know/go, i.e., transaction, information, or navigation).

In a novel, a theme is more complex. We can’t understand a literary theme by looking at the keywords alone, but, of the nearly 46K words the SPA counted in “The Great Gatsby,” the most frequently used words can clue us in to where to look closer for the theme.

If you filter out character names from the list of one-word keywords, a few words stand out, namely: house, eyes, and time, all of which are critical thematic elements in “The Great Gatsby.” Together, the keywords of time, house and eyes do, in fact, point to major themes when explored further: an obsession with the past (time), a preoccupation with wealth and materialism (house), and the modernist shift away from God (eyes).

Time

“The Great Gatsby” is filled with references to time. An obsession with time is laced throughout the pages from start to end — particularly with the past. Recall narrator Nick Carraway’s opening lines: “In my younger and more vulnerable years my father gave me some advice that I’ve been turning over in my mind ever since,” as well as the closing lines: “So we beat on, boats against the current, borne back ceaselessly into the past.” The entire premise of the book is a man obsessed with a time gone by. (And note that other top keywords support this idea, too: came, went, back. The tense looks itself tends to look backward, and the actual adverb “back” is mentioned enough to appear in the top keywords.)

House

Chapter 1 holds Nick’s first description of Gatsby’s house, standing next to his own.

“My house was at the very tip of the egg, only fifty yards from the Sound, and squeezed between two huge places that rented for twelve or fifteen thousand a season. The one on my right was a colossal affair by any standard — it was a factual imitation of some Hotel de Ville in Normandy, with a tower on one side, spanking new under a thin beard of raw ivy, and a marble swimming pool, and more than forty acres of lawn and garden. It was Gatsby’s mansion.”

Countless descriptions of Gatsby’s house tell of a lavish palace in nouveau riche style —the setting of constant celebrity-studded galas that last until morning and set the night sky ablaze with lights. Both Gatsby’s house and Daisy’s house (over which Gatsby keeps near-constant vigil) play integral roles in the text. Gatsby’s house, after all, was bought for two reasons: its proximity to Daisy and its grand splendor, with which he hopes to impress her. And both homes speak to the “unprecedented prosperity and material excess” of American in the 1920s (SparkNotes).

Eyes

There are multiple descriptions of characters’ eyes throughout the book, but they’re all overshadowed by the recurring focus on Eckleburg’s eyes.

Remember T.J. Eckleburg? Eckleburg is a faded sign advertising an eye doctor that Gatsby & co. pass by every time they drive into New York from West Egg: “Above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T. J. Eckleburg. The eyes of Doctor T.J. Eckleburg are blue and gigantic — their retinas are one yard high. They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose … his eyes, dimmed a little by many paintless days under sun and rain, brood on over the solemn dumping ground.”

More than just a pair of eyes, Eckleburg is often seen as a god-like figure watching over the sordid affairs of the main players.

Putting It All Together

Here’s my final analysis: “The Great Gatsby” would likely require a few days of engrossed reading to cover the above ground. However, the Single Page Analyzer’s computer processing power effectively discovered key elements and themes of the text, successfully performing a complex analysis of hundreds of pages of signal-dense text in minutes. Wasn’t that fun?!

November 5th 2015 SEO, SEO Tools

18 Tools to Help Content Marketers Block & Tackle SEO

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18-tools-content-marketers

In order to scale any content marketing program, every marketer must be equipped with the right tools. Not only is it essential that you create quality content on a consistent basis, but it MUST be optimized in a way that enables you to be the best answer wherever your customers are searching.

A recent survey of over 200 B2B marketers found that 85% listed content marketing technologies as their current top priority.  The following list of free and paid tools represents some of the core, “blocking and tackling” SEO tasks that content marketers can use to advance the findability of their work to better serve customers

While this list is not comprehensive by any means, since there are literally hundreds of SEO-focused content tools, plug-ins, bookmarklets, software solutions, and services on the market, it is simply meant to serve as a starting point for your efforts to improve your content’s search potential.

Keyword Research Tools

Knowing which keywords to use is essential to search. In general, it’s a good idea to look for keywords that have a good ratio of search volume and competitiveness. You’ll want to pick keywords that are in demand, but you don’t want the phrases to be so popular that you would be unable to achieve top search visibility. Here are several useful tools for researching keywords that can inspire content ideas and optimizing the content you have.

Google Keyword Planner 

Google-Keyword-Planner

Since the sunset of Google’s Keyword Tool, Google’s Keyword Planner is a viable alternative. You’ll need a Google AdWords account for access, but with it you can perform many of the same research tasks the Keyword Tool provided for revealing related phrases, popularity counts, and competitive search rankings.

WordStream

Wordstream

WordStream is powered for PPC keyword research. However, with a trillion keywords in its database, it does offer some free tools that allow you to research keywords, find niche keywords, group related keywords together, and find negative keywords that would be used as filters for a PPC campaign.

WordStream’s free keyword tool offers a list of 11 or so keyword suggestions, as well as a graph that estimates how often the keyword is searched on. Other data points like Google search volume and competition are only available if you sign up for a free trial. If you do decide to purchase full access, WordStream provides a host of keyword management features to help manage your keyword portfolio.

Wordtracker

Wordtracker

One of the longest-running keyword tools on the market, Wordtracker’s keyword research feature will provide 10 alternative suggestions for your selected keyword, as well as search volume estimations for popularity, competition, and KEI score (a ratio of search volume vs. competition).

If you go for Wordtracker’s paid service, you’ll be able to save keyword research projects and drill down into related phrases (like synonyms).

Ubersuggest

ubersuggest

This tool is completely free and works by collecting auto-suggestions from Google searches. For example, when I type in “content” on Google, it suggests content management system, content marketing, content strategy, and Content Marketing Institute. Ubersuggest will present every possible variation according to the alphabet of each word you might type in. It collects this information for text searches on Google.com, as well as searches for images, news, shopping, video, and recipes — and it provides results in 40 different languages.

You cannot “save” keyword research projects, but you can easily copy the keyword search results into a spreadsheet and save them offline.

Competitive Research

The following tools will help you better understand which organic and paid search keywords are driving traffic to your competitors’ websites. This insight can be useful for uncovering new opportunities, as well as for benchmarking.

SEMrush

SEMrush

If you ever wanted to know what keywords your competitors (or any site) had visibility for on Google, this tool helps answer that question. The research tools are divided into groups:

  • Advertising Research shows competitor PPC ads.
  • Organic Research shows keyword rankings on Google.
  • AdSense finds publishers and advertisers.
  • Backlinks helps you research who is linking to you, or your competition.
  • Keyword Research lets you find suggestions of keywords for use in website optimizations.

If you visit TopRank Marketing’s partner page you will receive 30 days free ($70 value) by entering the code: TOPRANKMKTG-4R9Q8T5C

SpyFu

SpyFu

With SpyFu’s Classic and SmartSearch tools, you can get a lot of information for free, including the most profitable keywords, competitor PPC ads, and top organic listings showing domain strength, estimated clicks per month, and ranking history.

Content Optimization

Applying keyword research to content can seem like guesswork for those that are new to it. This is where content optimization tools can come in handy.

InboundWriter

InboundWriter

For content creators just getting their feet wet with SEO copy writing, tools like InboundWriter can provide guidance on keyword research as it is applied to a specific document. In both its WordPress plug-in and web form, InboundWriter offers topic research data from keyword and social media sources. It also suggests keywords to use in your optimization efforts.

Scribe

Scribe

From the folks at Copyblogger Media, Scribe has both a WordPress plug-in and a stand-alone software as a service (SaaS) offering — neither of which are free. However, this tool enables you to do topic research from within the document view on search keywords, as well as on social media sources like Twitter or Google+. Scribe will analyze your document and make keyword optimization recommendations — i.e., your art, their science.

Basic On-Page Tech SEO

These content tools help identify issues and opportunities that can improve how search engines find, crawl, and index your site. For the vast majority of content marketers, tech SEO is outside the scope of their responsibilities. But the impact of your site’s speed, crawling errors, and both social and search engine friendliness should not be ignored if great search performance is expected.

Google Webmaster Tools

Google-Webmaster-Tools

Both Google and Bing offer access to a mix of reports that help website owners better understand how a search engine interacts with a website. With Google’s webmaster tools, available reports range from crawling errors to determinations of the keywords that appear most often in Google’s search results. In addition, you can build trending graphs from every type of data tracked, and you can also access search statistics for pages that you are the verified author of.

Screaming Frog SEO Spider Tool

Screaming-Frog

Screaming Frog is a software program you run locally that crawls websites and reports back with a wide range of data, including all the files on your site; individual web pages (and all the elements of a web page); internal and external links; response codes; page speeds; and many others. There’s also an XML sitemap generator. A free version of the software provides results on up to 500 items (pages, images, etc), but purchasing a subscription removes that limit.

Pingdom Website Speed Test

Pingdom

How fast your pages load is a ranking factor, and this tool helps you test just that. Slow pages create a bad user experience and, at scale, aren’t very efficient for Google to explore as it crawls the web. This service offers customized suggestions on how to improve load times for a given page you want to analyze.

KnowEm SMO

KnowEm

This is a handy tool for checking the code on any web page to see if it includes code for Facebook’s Open Graph protocol, Google+ Authorship, LinkedIn, and Twitter’s Summary Card data. It also checks for some really basic SEO elements.

Link Tracking

For as long as Google has been on the scene in the search engine world (and even before), links have served as the connective tissue for the web. The quality of links to your web pages and digital assets is directly related to their being discovered by your target audience — whether through a direct visit or through search. Fundamentally, links impact how well your page will rank, so the following content tools can help you track your link profile.

Ahrefs

ahrefs

Ahrefs offers a limited tool set for free, as well as a more robust set with a paid subscription. The free option provides a surprisingly strong overview of links for any domain name, including new links, links lost, top pages, link text analysis, and other reference points. You can also compare two domain names for free, which will give another overview report of links and link types, as well as social shares. Many of the top SEOs rely on Ahrefs’ full (paid) suite of tools on a daily basis.

Majestic

Majestic

The amount of data crawled by link tracking services is amazing, and can rival the volume of data Google itself keeps tabs on. Majestic enables marketers to research links to their content (or their competitors’ content), and provides a very robust service for free (with registration), including overview information about link types, sources, and history, as well as a list of pages and text most often used in those links. Majestic also offers a unique visual measurement of link quality and the propensity to pass visitors, which it calls Citation Flow and Trust Flow, respectively.

Open Site Explorer

Open-Site-Explorer

Open Site Explorer is one of the many SEO tools offered by Moz. Its link tracking tool provides scores for domain and page authority, as well as a list of link sources for the URL you are checking. You can also compare multiple URLs, which scores sites based on parameters like “MozRank” (think PageRank) and “MozTrust.” With its free offering, totals for internal, external, and inbound links are provided, as well as follow vs. no follow links, while a paid subscription will provide deeper dives into available data, such as social shares per URL.

SEO Management Tools

For marketers whose job function is focused on a business’s SEO efforts, an SEO management toolset can be essential for organizing many of the ongoing tasks, reports, and research necessary to win at organic search. Here are a few to consider:

Raven

Raven

For small and medium-sized businesses, Raven provides a mix of useful tools for optimization, social media marketing, content marketing, and PPC advertising. Page-level analysis provides SEO recommendations, and a number of reports can be pulled to track search performance. For the cost, it’s a pretty robust tool set.

BrightEdge

Brightedge

A comprehensive offering for mid-market, large, and enterprise companies, BrightEdge offers SEO program management tools, competitive research, and SEO analysis and recommendations for web, mobile, local, and global applications. The offering also includes dashboards, and reporting and forecasting tools. In addition, BrightEdge integrates well with several other tools on this list, including Majestic SEO, Moz, and Google Analytics.

Web Analytics

An analytics service that interprets the actions of visitors (browser or otherwise) is essential to content marketing efforts. But it’s also helpful to work with specific measurement tools that can help you refine your content, calls to action, and other factors that influence consumer buying behavior (aka conversion rate optimization).

Google Analytics

Google-Analytics

The most robust free analytics tool available, Google Analytics provides just about any kind of information you could possibly need about the performance of your content on the web. Google also offers Analytics training and certification programs, which you should certainly take advantage of if you want to get the most out of this robust set of tools.

A combination of the right content, team members and tools can put you on the path to providing value to your customers that your competition just can’t match. Need help creating quality content marketing that better meets the needs of your customers? TopRank Marketing can help!

The original version of this post was written by Lee Odden and appeared on Content Marketing Institute

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18 Tools to Help Content Marketers Block & Tackle SEO | http://www.toprankblog.com

The post 18 Tools to Help Content Marketers Block & Tackle SEO appeared first on Online Marketing Blog – TopRank®.

September 24th 2015 Online Marketing, SEO Tools

3 More Efficient & Time-Saving Youtube Search Tools Than Youtube

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Youtube stores lots of valuable information. I find myself searching Youtube more and more often. It’s an awesome way to enhance your research, check your competitors’ visual tactics and even manage your own product reputation.

For some reason, Youtube own search engine has always been somewhat lacking and white it has nice filters and supports handy search operators, it’s not quite usable.

Here are three tools to make more of Youtube search:

Motion Picker

Motion Picker

Best for:

  • Online research (Filter results by duration: The longer, the more informative)
  • Reputation management research (Filter results by “Upload date”)

Motion Picker makes search filters much more usable (by letting you play with them in the left-hand panel) and allows you to play any video right within search results without ever leaving the page.

Playing with filters is actually addictive: I wish you didn’t have to click “search” each time you change the filter…

I tend to keep the “Smart sorting” disabled because, per my experience, it decreases the quality of search results.

The tool also exists as Google chrome extension.

You can use multiple variations of your keyword phrases one search string using OR boolean operator.

Check Your Youtube Reputation Tool Tool

Check Your Youtube Reputation Tool Tool

Best for:

  • Online reputation search
  • Quick competitor research
  • Quick topic research

Check Your Youtube Reputation Tool Tool” presents the videos in a handy two-/three-column format; the videos are large enough so you can watch them right within search results as you scroll.

You can use multiple variations of your brand name (one word, domain, social media moniker, etc) as one search string using commas.

UpNext Music Player

(Google Chrome only)

UpNext Music Player

Best for:

  • Listening to podcasts
  • Multi-tasking

UpNext Music Player is an awesome Google Chrome extension that lets you search Youtube (and Soundcloud) and watch videos (or listen to podcasts) without ever going to Youtube. It’s a great way to listen to your favorite podcast or speaker in the background.

The only downside of this awesome tool is that it’s Google Chrome only.

Further reading: How to Search YouTube Like a PRO with Google Advanced Operators

How often do you search Youtube? Please share your tips!

The post 3 More Efficient & Time-Saving Youtube Search Tools Than Youtube appeared first on Internet Marketing Ninjas Blog.

September 21st 2015 SEO Tools

FAQs on How to Use Google Search Console

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FAQs on How to Use Google Search Console was originally published on BruceClay.com, home of expert search engine optimization tips.

Bruce Clay’s blog and SEO Newsletter wouldn’t be alive without you readers. We read your comments and questions and write step-by-step SEO articles based on your feedback. The article How to Set Up Google Search Console – Free Search Engine Optimization & Webmaster Tools for Your Website, received great comments and questions about how to use this essential SEO software.

Whether you’re new to Google Search Console (formerly called Google Webmaster Tools) or have been using it for years, you might have a question or two about its functionality and capabilities. In this article we answer some of the most frequently asked questions about Google Search Console from our readers as well as some additional ones that we hope will make using the tools easier for you.

Q. How do I get the most out of Google Search Console?

A. Take advantage of new, richer data. This includes average position and referring data for more landing pages.

There are two enhanced sets of traffic data in Google Search Console that you should be analyzing and using, according to Robert Ramirez, SEO Manager at Bruce Clay, Inc.

Enhanced Data #1: Average Position

Up until recently, Google Search Console showed limited information about the position of your queries. But with the roll out of the new Search Analytics report, you can now see the daily average position of the highest-ranking result for your queries presented in a new format that makes it easier to read and understand.

Although average position was featured in the old Search Queries report, the new version adds it as a fourth metric that you can check and view, right next to Clicks, Impressions, and CRT.

Search Analytics Report with Position Metric

The new version also changes how the information is displayed. You can now automatically see the average positions of your top 50 queries presented as a trendline in the main Search Analytics report. 

This information is valuable for when you want to see and analyze ranking fluctuations. It is also an easy way to spot any changes that might have occurred due to algorithm updates.

Here are step-by-step SEO instructions to observe average position data in Google Search Console.

1. Sign in to Google Search Console and navigate to:
“Search Traffic” > “Search Analytics.”
2. In Search Analytics, select “Position.”

Here you will see the average position of the top 50 queries used to reach your site.

Search Analytics Average Position chart

3) Narrow the results by:

a. Selecting a query. The default time span of the chart is four weeks, and you can increase the time span up to 90 days.
b. Hovering over the chart and stopping on the date of your choice to see data for a specific day.
c. Using the Dates filter to checkmark the time span you wish you view.

4. Scroll down to the see the average position to see data for each day within that time frame.

Enhanced Data #2: Referring data for more landing pages

Along with enhancing data for the average position of queries, Google Search Console now offers referring keyword information on more landing pages. Google’s software used to dish out keyword data for only the top three to five landing pages – a limited look at how people reach your website in Google search. Now, Google Search Console provides a thorough Search Analytics Report for your top 1,000 landing pages – that’s a lot more traffic data you can analyze and use to improve your rankings.

To see referring data for your landing pages in Google Search Console:

1. Select “Search Traffic” > “Search Analytics.”
2. Click on “Pages.” Scroll down to see all the landing pages.
3. Select the landing page you want.
4. Then select “Queries” again to see referring data for that landing page.

Q. How do I get Google to recrawl my site faster?

A. Submit your URL to Google manually.

Even without a manual invitation, search engine spiders will ultimately reach and crawl your site’s landing pages if you have linked to them from other pages on your site and your XML sitemap. But there’s a way to send an official invitation that will get them to your site faster than the automatic route: you can submit a URL manually.

Whether you have a new website or recently updated a page, you can manually submit a URL to Google for faster recrawling. How? You will have to use the Fetch as Google tool in Google Search Console. The tool is located under the Crawl tab and looks like this:

Fetch as Google Tool

You can also do this for Bing. Here’s a search engine optimization tutorial on how to manually submit a site to Google and Bing: http://www.bruceclay.com/seo/submit-website.htm.

Q. Can I see data for Top Pages and Search Queries for the past year?

A. No, Google Search Console provides data for only the last 90 days.

While Google Analytics shows a longer history, it doesn’t show search queries. This is why many SEOs and site owners download their data on a monthly basis and create their own reports to monitor the information long-term.

One solution is to track your site’s rankings for all your keywords using our SEOToolSet Pro, which runs scheduled ranking monitors. Learn more about how to monitor your search engine rankings using SEOToolSet Pro here: http://www.seotoolset.com/tools/seotoolset-features/.

Q. How do I set a date range for the Crawl Error reports? Specifically, how do I get the data for Desktop, Smartphone, and Feature phone together for the last 10 days?

A. You can’t.

Unfortunately, there’s no way to set a data range for the Crawl Error reports in Google. However, you can download the data into a spreadsheet and manipulate it according to the date range you need.

To access data for Desktop, Smartphone, and Feature phone, you will need to click on each tab in the report and download the data manually.

For more hands-on, step-by-step SEO tips, lead yourself through the 18-step SEO Tutorial. Perform search engine optimization with Bruce Clay, Inc. methodology, from keyword research to competitive analysis to monitoring rankings, with free embedded tools along the way.

July 16th 2015 Google, SEO, SEO Tools

How to Organize Tips and News You Consume Daily

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Information is flowing around us all the time. Sensationalized headlines on trendy stories peek at us from the sidebar of Facebook. Enticing hashtags beckon us to discover their meaning. One news story leads to another, and another, and another.

Within minutes of getting online in the morning, you can find yourself falling down the rabbit hole.

How can you possibly keep track of everything? How are you able to organize and remember the news stories, the blog posts, the tips, the hacks, the advice?

Most of it you will just discard, and that is fine. Not everything you find is a gem. But quite a lot of what you see online from day to day is helpful. Sometimes it can even be life changing. Those are the moments you want to make sure you are keeping a hold of.

Plenty of tools exist to do the job. Hell, bookmarks were made to fix the problem. That doesn’t mean they will help you remain organized, or save what you need in an efficient, easily sorted manner. The last thing you want it to have to dig through link after link to find a blog post you want later.

While we are at it, here are my two most favorite and productive sources of industry news:

Here are some great tools that make organizing the tidbits, posts, news articles and other content super simple.

Pinterest


 

Pinterest for bookmarking

Pinterest has changed social media forever. It isn’t a platform about connecting to people, it is about connecting to ideas and sharing them among one another with little to no real interaction on a personal level.

It is also the number one way to quickly grab websites and sort them in an immediately recognizable manner. The visual nature of the platform is ideal for human beings, as we are skimmers. We can take a quick peek through a pinboard and find what we want or need immediately.

Take some time to create different pin boards for different uses. For example, you could have Life Hacks, House Tips, Networking Tips, Interesting News Stories, and Motivation. Then just toss your saved links in those, creating new boards as needed.

But beware, Pinterest is murder on productivity. If you worry that you will give into temptation and lose focus, get the browser pin button. You will be able to send pins to your boards from any website, without having to venture to Pinterest itself.

Feedly


Feedly

This is more an aggregator than an organization tool. But it is an easy way to keep all your favorite sources in one place. Blogs, news websites, and even Reddit subreddits can be subscribed to.

Create categories for your different sources. Click on that category to see an overview of what is within, or go one site to the next. Mark content as read, see your oldest posts, or organize by newest.

Just having everything on one dashboard can save you a lot of time.

Evernote


Still arguably the most popular tool for grabbing content on the web, Evernote is an obvious addition to this list. You can grab whole pages, or just scraps. Save text, photos, videos and links. Connect with others, and allow them to make edits to the saved content. Tag it for quick reference later.

What makes Evernote so different is that it is an entire workspace. Which makes it a great place to work with a team, provide presentations, and more.

Reflect


Reflect

This is a tool for Evernote. Think of it as a way of eliminating noise. When you have an active Evernote account, especially if you use it for team or project management, it can get a bit cluttered in there. Even with tags, separate areas, etc., you might find items you need to find quickly lost in the din.

Reflect makes it easy to prioritize certain items, so you can find what you need, every time you need it. Create flashcard that act as reminders about what has been saved. The repetition and spacing on those cards helps you remember things like appointments, study notes, and important work tidbits.

In the end, you have a database on information on the most important items in your Evernote account. You can use it to manage your whole life.

Clippings.io


Ebooks have pretty much become a staple. Even colleges are using them for textbooks, to give their students a cheaper alternative to print books. So what do you do if you want to keep track of helpful highlights you have made in your Kindle?

You use Clippings.io. It works by connecting to your Kindle cloud, and uploading your highlights onto your personal dashboard. You can then manage them from there, importing, exporting, copy/pasting, sharing and organizing.

ToDoIst


Speaking on managing your life, I am a big fan of ToDoIst. It is a to-do list that syncs with your browser and smartphone, so you can always keep on top of your day’s activities and goals.

What does that have to do with saving tips, hacks, news and other items? You can create “Projects” for literally anything. These projects contain a list, with and without a deadline. Those items can be either text, or you can save a web link as an item.

I have created projects for long term goals, short term goals, daily fitness and health regimens, things I want to check out/learn about, and so much more. Plus, I use it to keep both my professional and personal life organized. So it is an all in one platform for my brain.

Another great and free option here is Trello

Conclusion

Don’t get overwhelmed by the interesting tidbits you find online. There are plenty of ways to keep them organized and manageable, and to use them to your benefit whenever you need to.

Have a tool you feel belongs on this list? Let us know in the comments below!

The post How to Organize Tips and News You Consume Daily appeared first on Internet Marketing Ninjas Blog.

May 12th 2015 SEO Tools

How is your site’s SEO doing?

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How is your site's SEO doingOne question we get quite often in our website reviews is whether we can help people recover from the drop they noticed in their rankings or traffic. A lot of the times, this is a legitimate drop and people were actually in a bit of trouble. However, more often than not there wasn’t anything wrong with either the traffic or the rankings.

So today I’ll be explaining where you should and should not be looking when checking whether your site is doing well or not.

My traffic dropped!

We’ve seen quite a few clients who claimed to see a drop in their traffic. On investigation, we could not find any such drop anywhere. When checking your traffic, there’s only one place you need to go: Google Analytics. I don’t really trust any other tool to give me the right analytics or data.

However, Google Analytics isn’t that straightforward, so let me tell you where to look, when looking for a drop due to bad SEO. When looking at overall traffic related to SEO, this is the most important place you need to check (read this post for a more info on SEO in Google Analytics); the Acquisition > All Traffic > Channels section:

Channels Google Analytics

This will give you a line chart of your site’s total traffic as well as a complete overview of this traffic divided into different “channels”. A channel is basically a couple of sources (where your visitors come from) grouped into one. So any traffic from either Bing, Google, Yahoo, Yandex or any other search engine will be combined in the channel “Organic Search”. Any traffic from Twitter, Facebook, Pinterest, etc. will be combined in the channel “Social”.

Do you see a drop in the line chart this metric gives you? If not, you’re probably doing fine. If you are, don’t panic just yet. There are a few things you can do to make sure this drop is actually related to SEO.

Organic Search

Google Analytics gives you the ability to see just the traffic from search engines. There are two ways of doing this. The first is probably the easiest: you just click “Organic Search” in the list:

Channels_-_Google_Analytics

You’ll now get a line chart and statistics from just this channel. This can be useful, but it also makes it impossible to compare the traffic from this channel with traffic from other channels. So my personal preference is to select the checkbox before the traffic channel I want to view and then click that “Plot Rows” button at the top. This will give you a second line in the line chart, like this:

So the blue line is the total traffic, and the orange line is the traffic from search engines. As you can see, there are some spikes in our total traffic that have nothing to do with our traffic from search engines. So they don’t have anything to do with SEO efforts on our part. These spikes actually came from newsletters and social media.

And it works the same way the other way around: you might have a drop in traffic that has nothing to do with your SEO efforts. Something could’ve gone wrong in your social media, or maybe your newsletter wound up in everyone’s spam folder. So always check for the source of the drop, before blaming it on bad SEO.

Check the right timeframe and period

As you can see in the above screenshot, the graph is set to one point per day and covers a timeframe of about 1,5 month. This is fine if your traffic is steady. However, if your business (and thus your traffic) is more seasonal, this might not be the best timeframe. Put it up to a year or half a year so you can see if your traffic is actually lower than usual around that time.

Also, if your timeframe includes the current month, day or week, please be aware that the last point in your line graph will always be lower. You see the same thing happening in the last screenshot; the last point drops off. This is not because our traffic dropped, this is simply because the last point is today, and today is still not finished and will accumulate a lot more traffic. The same thing goes for weeks and months.

My ranking dropped!

This one is a bit harder to check, unfortunately. The thing is, Google has personalized search. So what shows up for you when you search a specific keyword won’t show up for me. The results are based on your personal browsing behavior and a lot more which I won’t go into here.

We’ve had clients stating they were already ranking #1 for everything they wanted. This can actually happen if you google yourself a lot and only click through to your own site. Long story short, it’s pretty hard to use Google to find out how your rankings are doing. Of course, using Google in a private browser session can give you some indication. In fact, most tools aren’t much more than that; an indication.

PageRank

A lot of people still cling to the idea of Google PageRank. However, this doesn’t mean anything. Google has deprecated the entire thing as far back as 2009. Google always tried to encourage people to look at other metrics such as Google Analytics. These simply give you far more insight into how your site’s doing.

So simply put: a drop or rise in Google PageRank doesn’t mean your rankings have dropped or risen. It doesn’t really mean anything.

Ranking trackers

At Yoast, we’re not fan of ranking trackers which give you a very general idea of how your ranking is doing. It doesn’t matter what number website you are in the world compared to all other websites, it matters how you’re doing in your field of work.

Another issue these trackers have is they track all your rankings. This won’t be an issue for everyone, but for us it means that our rankings fluctuate a lot. The cause for this is that we rank well for the term “Google Analytics”. These rankings tend to fluctuate quite a bit and there’s a lot of searching going on for these terms. So every time we drop or rise a bit, the rankings in these trackers shoot up or down as well, even though the users weren’t looking for us.

These tools can give a general indication, but should not be used as anything other than that.

Google Webmaster Tools

Google Webmaster Tools (GWT) is one of the tools that I would recommend using to check how your site’s doing. We explained GWT in detail a few weeks ago, but I’ll just quickly show you where to find the most important metrics:

Webmaster Tools Search Queries https yoast com

The Search Queries section shows you how many impressions your site has had and how many clicks resulted from those impressions. An impression is every time your website shows up in the search results the user is looking at. If either of these metrics is going down, you’ll know something is up. Obviously play with the timeframe here as well, so you know for sure it’s not a temporary drop.

Next is the Index Status section:

Webmaster Tools Index Status https yoast com

This metric will show you how many pages are actually indexed in Google. This is obviously an important metric as well, so a steady or rising line is what you’re looking for. If this line is dropping (without you having disallowed pages, for example), this is definitely something to look into.

Conclusion

When you want to check your site’s SEO yourself, I recommend only paying attention to Google Analytics and Google Webmaster Tools. Other tools are fine for giving a general idea or indication, but nothing more than that. Be sure to check the things I’ve told you to check so you know for sure it’s an SEO problem. Of course, you could also order a Website Review and have us analyze your website for you 😉

Do you think I’ve missed anything here? Or do you just have some more questions? Let me know in the comments!

This post first appeared as How is your site’s SEO doing? on Yoast. Whoopity Doo!

April 10th 2015 Google, SEO, SEO Tools

Oh, the Challenges SEO Tools Can Solve – Announcing SEOToolSet 6

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Oh, the Challenges SEO Tools Can Solve – Announcing SEOToolSet 6 was originally published on BruceClay.com, home of expert search engine optimization tips.

SEOToolSet user

The SEOToolSet® is a suite of organic optimization tools built by SEOs, for SEOs. We created these SEO tools to help us do our jobs better and we hope, in turn, they can help you do your job better, too.

Today we’re launching SEOToolSet 6, the sixth generation of our tools. From the first-ever web page analysis program that Bruce Clay himself wrote in 1997 until now, our SEO software has always had a singular goal: Give SEOs the tools they need to increase a website’s visibility in search.

The SEOToolSet is unique because it focuses entirely on search engine optimization. These tools are for advanced SEOs and marketers who want exportable, in-depth data and presentation-quality reports regarding on-page and off-page optimization. We say the SEOToolSet is “the deepest dive into SEO data available on the market.” These tools help solve the challenges SEOs face every day.

I sat down with our SEO analysts to find out what I should say here to get you as excited about the usefulness of these tools as we are. To get you acquainted with how we’re using the SEOToolSet every day to serve our clients, we came up with three challenges to spotlight. There are so many more power tools in SEOToolSet 6, consider this merely a taste of what’s offered for the advanced SEO.

  • Challenge 1: Prove SEO progress with reports that monitor objective rankings.
  • Challenge 2: Figure out what’s “natural” among top-ranked competitors.
  • Challenge 3: Efficiently find missing meta tags, duplicate titles, and problems with canonical elements.

Challenge 1: Prove SEO progress with reports that monitor objective rankings

SEO is a long-range proposition. It can take a long time to see results, and clients or bosses (depending on who writes your paycheck) can grow impatient waiting for results. While webmaster tools and analytics can show you traffic increases and revenue growth, it’s helpful to have a way to monitor your site’s rise to prominence in the search engine results pages (SERPs) in an objective way.

Solution: The Ranking Monitor

The Ranking Monitor is one of the SEOToolSet’s most powerful tools. Using authorized APIs, the monitor grabs unbiased, non-personalized rankings for lists of keywords — across Google, Yahoo and Bing and for dozens of markets around the world. Because we want to see for ourselves whether pages are moving up or down the SERPs, we built the monitor to run on a schedule, store historical ranking data to watch progress over time, and also keep track of competitor rankings to use for research or comparison.

The data can be exported as CSV (to work in Excel). We also output print-quality Domain Ranking reports to send regularly to our SEO services clients, showing ranking changes either by market, page, keyword or competitor.

View unbiased rankings by market, page or keyword in the SEOToolSet Domain Ranking Report

What’s new and cool about Ranking Monitor reports: Whenever some hotshot new competitor comes onto your radar, the Ranking Monitor in Version 6 lets you add the new competitor along with its past rankings for your keywords retroactively. So even though you just realized they’re a threat, you can include their history in your stored competitor data as if you’ve been watching them all along.

Track competitors retroactively with the SEOToolSet Competitor Ranking Report

Click to enlarge.

 

Challenge 2: Figure out what’s “natural” among top-ranked competitors

On-page optimization requires understanding what the search engines find most relevant. It would be easy if there were hard and fast rules to follow, but every keyword query waves the starting flag for a SERP contest that’s unique unto itself. To know how to best optimize a web page, SEOs have to look at the sites that are ranking to see what Google is currently rewarding.

This is not so easy, either. No one can stare at a web page and mathematically figure out its word count, frequently used words, keyword placement, content reading level and so on. Moreover, to find what’s natural among all the top-ranked sites, you’d have to do this analysis across many pages. We need SEO tools for this kind of thing from beginning to end.

Solution: The Multi Page Analyzer

SEOToolSet 6 lets you discover what’s natural for a keyword in three quick steps:

  1. Pull up the unbiased top-ranking web pages for any keyword or phrase using the Research Summary tool.
  2. Choose the pages you want to analyze (the top five are checked by default, but you can select any you want).
  3. Run the Multi Page Analyzer tool to see data about each of the top-ranked sites as well as combined statistics.

The statistical recommendations reveal where the sweet spot is for all kinds of on-page attributes, including the average length and keyword usage in the title, meta tags, heading, alt attributes and overall body section, as well as the average content reading level, among the top-ranked sites.

See recommended lengths for on-page elements and keyword usage in the SEOToolSet Multi Page Analyzer

Click to enlarge.

 

What’s cool and new in the MPA: This SEO report was improved in Version 6 to handle more URLs — not just 5, but 10, 15 or as many as you want! The ability to analyze many competing pages at once can make the resulting information extra accurate.

Challenge 3: Efficiently find missing meta tags, duplicate titles, and canonical elements

Our SEO analysts wanted a way to quickly look throughout a website to find missing or incorrect elements — pages with no title, meta description, or Heading 1, for example. The SEOs also asked for a way to search for any snippet of text to find where it appears in meta information sitewide, to avoid duplication. And for ecommerce sites and others, they needed a way to review canonical link elements and locate inconsistencies.

Solution: SEOToolSet 6’s proprietary site spider

The site spider crawls a website automatically, just as the search engines do. For SEOToolSet Pro subscribers, that gives you almost complete crawl data for your site — down to five clicks deep. The various reports produced by the site spider are custom-designed to give SEOs their dream data.

One of those dream reports, called the Meta Details tool, lets you:

  • Sort by any column so you can easily identify missing or duplicated titles, meta descriptions, meta keywords, Heading 1 tags, URLs or canonical elements.
  • Search for text in any of these important page elements sitewide.
  • Export the data as CSV.
Sort pages found in a site crawl by any attribute using the SEOToolSet Meta Details Tool

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What’s exciting and new: The rich data that the site spider collects fuels some other power tools, as well. One is the new Link Graph, which has all of our analysts buzzing. This tool lets you see the site’s linking strategy as an interactive, visual link map. Use this to confirm your site’s link architecture and siloing strategy at a glance.

SEOToolSet Link Graph

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Ready to try some new SEO tools?

I hope you’ve seen enough to know that these tools are created by SEOs, so they might work to solve some of your challenges, too. There are many more tools than the few I’ve sampled in this article. An SEOToolSet Pro subscription also includes tools and reports for link analysis, keyword research, competitor research and technical site errors, to name a few.

It’s easy and risk-free to sign up for SEOToolSet Pro. I encourage you to try these power tools out on your own site. If you decide you don’t need this much data, cancel within 30 days and we’ll refund your subscription fee entirely. After that, you pay as you go. For $89/month you can run two website projects with an unlimited number of users. If you need to optimize more sites, additional projects cost just $30/month per website. And you can cancel your subscription to our SEO power tools anytime.

Want more details? See our SEOToolSet Features page. Then try it out and let me know what you think.

March 31st 2015 SEO, SEO Tools