Writing a blog: creating a clear blog post structure

No Comments »
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Creating a blog post structureA few weeks ago, I wrote a post about obtaining an attractive writing style. I gave some practical tips to make your blogs more readable. In this post, I will give practical tips to help you set up a nice and clear blog structure. Before the end of this year, I will write a final post about text objectives.

Why is blog post structure important?

It really pays off to think about the structure of your piece before you actually start writing. The structure is the skeleton of your text: it will help the reader grasp the main idea of your text.

Writing awesome articles will not instantly improve your ranking. But: in the long run it will definitely have a positive effect on your SEO! Well structured texts have lower bounce rates and higher chances to receive social media attention.

Post with clear blog post structure will also result in higher conversions on your website. If your message is properly understood by your audience, chances are much larger for them to buy your products or return to your website.

How to set up your structure

Think before you start writing. Take a piece of paper and write down what you want to write about. Set up a blog post structure, before you start writing and hold on to that structure while writing your blog post. Setting up a structure of your text can (for instance) be done following these three steps:

Step 1: Create a list

If you have gathered all the information you want to use in your post or article, you can start with structuring. You can write down a list with all the topics. You should just make some kind of list of everything your text should cover.

Step 2: Bundling topics together

If you have a clear overview of all the topics you want to discuss in your article, you start bundling topics. Topics which are similar should of course be discussed together.

Step 3: Ordering topics

If you are done bundling, you should decide upon the order you want to present the topics in your article. In most cases you will decide to order thematically. For instance, if you want to discuss various aspects or angles of the main topic of your blog. You should then discuss every aspect in a new paragraph.

Next to ordening according to theme, you could also order chronological or discuss your topics in a didactic order. Especially when you try to explain complicated material, a didactic order, in which you explain easy stuff first and difficult aspects later could be a very good idea.

Table 1: Types of ordening
Type of ordening
Thematic ordened on theme, aspect, topic
Chronological old- new
Didactic easy – hard
Problem- solution(s) introduce problem first and then possible solutions

After you have ordered the topics you want to address in your article, you should make a new list. This list is actually kind of a summary of the article you are about to write. You could write a short sentence or a few words for every paragraph you plan to write. This list serves as the skeleton of your article and you should keep it well in mind during the remainder of the writing process.

Creation of paragraphs

In the blog post structure you have set up, you have bundled topics together. You can then start to write paragraphs. But what makes a good paragraph? A paragraph can be defined by three things. Remember these things while writing!

  1. A paragraph should form a thematic unit.
  2. A paragraph contains one core sentence and an elaboration of this core sentence.
  3. A paragraph should be made visible (by using whitespace).

Lots of people make mistakes while creating paragraphs. Writers just put some white spaces in their text on random places for esthetic purposes, but do not really think about the coherence and structure of the text. I also see a lot of paragraphs containing only one sentence. In many cases, the coherence within paragraphs and between paragraphs remains unclear. These kinds of mistakes can really mess up the structure of your articles.

Paragraphs can be short or long. The length of a paragraph is decided by the theme you are discussing. It could be two sentences, but a paragraph could also contain 15 sentences. For writing on websites, we would advise to create short paragraphs (stick to less than 6 or 7 sentences).

For texts on websites, we would advise you to start your paragraph with the most important sentence. Then explain or elaborate on that sentence. A reader will be able to grasp the most important content from your article, just by reading the first sentences of your paragraphs. You can conclude (longer) paragraph with a summarizing sentence to make your point extra clear.

Use of signal words

In order to guide your reader, you should use plenty signal words. Signal words give direction to your readers. These words show the reader that you are summarizing (and, too), comparing (less than, rather) or concluding something (thus, consequently, hence).

Table 2: examples of signal words
Type of relation Examples of signal words
enumerate and, first of all, also, another, furthermore, finally, in addition
cause because, so, due to, while, since, therefore
comparison/ contrast same, less, rather, while, yet, opposite, much as, either
conclusion as a result, hence, consequently, therefore, in conclusion
fuzzy signals seems like, maybe, probably, almost
emphasis most of all, most noteworthy, especially relevant

Using signal words will be like putting cement between your sentences. Readers will understand your content much better if you make proper use of these kinds of words

Headings

Headings are important for SEO purposes. Google uses your headings to determine the topic of the content on your website. Your headings thus should be used to optimize your post. However, headings are of great importance for your readers as well. Headers allow your readers to quickly scan through your text and to decide whether or not (or which parts) they would like to read your article. Headings thus should be attractive and should cover the content of the paragraph.

You can put a header above each paragraph, or above a number of paragraphs which contain similar topics. The headers should reflect the structure of your text. We would advise you to put a header above every long paragraph ( or above a few short paragraphs which are thematically similar).

Conclusion

Setting up a coherent structure for your blog post will result in better understanding of the message of your post. If people understand your message, they will be much more likely to share your post on social media or buy the stuff you have to offer.

Taking the time to think about a clear blog post structure before you start writing is a very important first step. While writing, think about the structure of your paragraphs, your use of signal words and the headings in your post. If you follow these ‘rules’ your blog post will be understandable and readable to your audience (also if your writing style is rather crappy).

This post first appeared on Yoast. Whoopity Doo!

December 11th 2014 wordpress

Google Analytics by Yoast gets Dashboards

No Comments »
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Today we released quite a big upgrade to our Google Analytics plugin, for both free and premium users. We’ve built a dashboards feature that shows you some top of the line stats for your site, and if you’re a premium customer, provides high-quality reports on the custom dimensions included in it.

Basic reports

The first ones are easy, we show you a graph of your sites sessions and bounce rate, for instance the sessions looks like this:

yoast session dashboard

On the second tab, “reports”, we give you some basic reports in tabular data that are very easy to use, see the popular pages table below:

Google Analytics dashboard popular pages

One of the cool things here is the search option, top right. Just typing /wordpress/ into that immediately gives me this:

popular pages filtered

The same power that powers these extremely fast tables powers another feature that we’re very happy to release: the Custom dimension reports.

Custom dimension reports

As Thijs was writing his posts about custom dimensions it became incredibly clear that what we were building was needed. The reports for these custom dimensions are hard to get right in Google Analytics (even though that obviously gives you much more reporting power than we do in our plugin). If you want a quick overview of how many pageviews an author generated in a month, this is what you use:

custom dimension report author

You can select all of the custom dimensions that you’ve set up for your site in the settings:

Custom dimensions drop-down

New custom dimensions

Those of you who know our plugin well will go “hey, I see custom dimensions in that screenshot that I’ve never heard of”. You’re right. We added several new custom dimensions, of which “Tags” is the easiest one to explain: it stores the tag of the post that is being viewed. The other two new ones are specific to those of you who use our WordPress SEO plugin as well.

You can now save custom dimensions with the SEO Score of an article and with the focus keyword. This gives you reports that are incredibly useful when you’re working on keyword research.

So, upgrade to Google Analytics by Yoast 5.2, or Google Analytics by Yoast Premium 1.1 or go get it if you don’t have it yet!

This post first appeared on Yoast. Whoopity Doo!

December 10th 2014 Analytics, wordpress

Recent posts and comments for WordPress

Comments Off
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

recent posts commentsWhen I was writing the chapter about internal links for our ebook, I also mentioned Recent Posts and Recent Comments. But these subjects were mentioned only very briefly. It seems so logical to add these for any blog, that it didn’t seem necessary to use more than a page to explain these. But if it is common sense to me, is it to everyone? My post about Common sense for your website taught me it isn’t. And if it is for you, it won’t hurt to emphasize that common sense.

In this post I will discuss a number of common internal links that can easily be added via WordPress itself. Or any plugin that is created up for the purpose.

Recent posts

For any website with a blog, adding recent posts or a section with a selection of links to posts (examples listed below) can be a valuable asset. We do that on our website as well. It’s an easy way of telling your visitor:

  • about recent market developments;
  • about recently added information to your website that might be of interest for him or her;
  • about new products or services your company offers;
  • or simply to let your visitor know that you have a blog.

versatile recent postsThis section usually consists of a simple list of links. WordPress offers this functionality by default like shown in the image on the right (this is actually in our Versatile Theme). But to be honest, even if you are less technical, you can create a nice PHP snippet using the examples WordPress gives for the wp_get_recent_posts function. If you prefer shortcodes, I recommend Bill Ericksons’ Display Posts Shortcode plugin.

Just recently, I also started playing with this very customizable plugin called Recent Posts Widget Extended. This plugin is very customizable right from the Appearance > Widget section in WordPress. If you don’t want to use shortcodes in widgets and prefer a customizable recent posts widget, you should really try this plugin.

There are many variations to the recent posts links:

  • Related Posts: usually below the actual article. Very helpful for people that want to read related posts if they like (the subject of) your article.
  • Featured posts: link to your main posts, best read articles or posts that relate to recent market development, for instance by linking to the most recent posts in a category.

Besides that, in the previous examples you can of course replace ‘post’ with ‘products’, and all will make sense as well.

Recent comments

You have to think about this section. If you add a recent comments section and your last comment is dated 2013, that will immediately add an expire date to your website as well. Apparently you haven’t written anything interesting last year?

But if you have comments on all your posts (thank you, valued commenters on this website) and you write articles on a regular basis, the recent comments section will be very valuable. Comments allow for keyword variations, as a visitor might have used a different keyword than the one you are using over and over on your blog. Next to that, and more importantly, a recent comments section will show your visitor you have a vivid and engaging reader base. Meaning you must have something interesting to say.

Note that in most cases you want to limit the number of links on your page (we aim for max 50 links per page), so the link value per link will be best. That might be a reason to choose between recent posts or recent links in your sidebar. In that case I would recommend recent posts. The reason for that is simple: If you have a vivid blog, chances are all recent comment links will go to the same page :)

WordPress has a function for recent comments as well: get_comments. It’s highly customizable, by the way. It’s really easy to display for instance just the comments made in the last week. As I don’t have any experience with plugins that can help you with these recent comments, I’m looking forward to any suggestions you might have.

Like with the recent post alternatives, something similar to the recent comments could be recent reviews or testimonials. Both are user generated content of course. In a recent project I found this plugin for testimonials very useful. It adds schema.org, for instance. If you are looking for a nice way to add testimonials to your WordPress site, be sure to check it out. It’s a new kid on the block, only released in May 2014, but I really like it!

Closing thought

Recent posts and recent comments are valuable internal links for any website. There are many ways to add these and it isn’t that hard to do. If you feel people aren’t visiting or even finding the blog on your website, you should simply add a small widget to your sidebar and see the traffic grow!

This post first appeared on Yoast. Whoopity Doo!

December 3rd 2014 wordpress

What is Local SEO?

Comments Off
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

local seo 7 packOur Local SEO Plugin has been amongst our most popular plugins for almost two years now. However, we never really highlighted or explained why it is so awesome! Let’s do that right now!

Local SEO basically is the optimization process for the local results in search engines. That means the plugin takes care of your websites visibility in Google Maps and  in the so called 7-pack (see picture).

Why is it  important to be visible in Google Maps?

It is important for your website to appear in Google Maps because you want people to be able to find your contact details. Perhaps people already know your business, but don’t know the phone number. If you setup your website right, this location data can easily be found through search engines.

More importantly, people often do not know your business yet and are searching globally for terms like “pizza”, “lawyer” or “broker in New York”. Google often shows a Google Map or a 7-pack for these kind of searches, so it’s of great importance that your business is listed there!

What do I need to do?

The first thing you have to do to get your website in Google Maps is to have a physical location for your business. That sounds silly, but this is one of the major requirements to get you listed in search engines. It’s hard to rank on “divorce lawyer boston” if your business is not physical in Boston (even if you provide the services there). After you have a physical location of your business you can sign up your business in the search engines: Google, Bing and now even Apple.

The third thing you have to think of is your SEO strategy! Just like regular SEO, Local SEO exists of both onpage and offpage SEO. For onpage SEO it’s important you mention the address of your business on your website in Schema.org format. And not only on your contact page, but it’s also recommended to place it in the header or footer of your website, so it’s visible on every page.

Besides the address itself the title tag is something you really need to look at. According to the Local Search Ranking Factors naming the City and State, besides your keyword, in your page title is the most important thing to do. A good format would be “<your service> <city> <state>”, for example “Shiny Teeth dentist Portland Oregon”. It’s pretty straight forward, but clear and strong! But don’t take this format for granted. Play with it and, even better, test it!

And of course we can help you with this on page process: the final (and most important thing you have to do) is to get our Local SEO plugin!

For off-page SEO, links from other sites are of course important, but also the so called citations. Citations are just mentions of your business, which don’t even have to contain a link to your website. For example you can get citations from people who review your business (like Hotfrog, Yelp, Tripadvisor etc).

Is that all?

And that is basically all you have to do! Of course, like many things, this is  easier said than done. Just like regular SEO there are a variety of parameters  which will probably differ for each industry. In the next months we will post some more articles about Local SEO to deepen a bit more on particular subjects. If you can’t wait for these posts we’ve already listed a few great resources you can use in the meantime:

This post first appeared on Yoast. Whoopity Doo!

November 27th 2014 wordpress

WordPress security and Sucuri

Comments Off
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

WordPress securityWhen comparing WordPress to other website management platforms, people that favor other platforms tend to mock WordPress’ security. With the huge user base WordPress has, it’s not unlikely that hackers target WordPress websites. But that for sure doesn’t mean that WordPress is insecure per se!

Actually, there is a lot that can be done to make it even more secure. A while ago, Joost announced our partnership with Sucuri. Daniel and Tony have done a tremendous job on our plugins and have helped on several hacked websites in the past. We wouldn’t release a post on security without having an approval from the experts, that is why we ran the original version of this post by Tony to see if he had any additions. He sure did. The post became an article, actually. Find that article here: WordPress Security.

Besides their help with the article, we also asked if Sucuri could do something for our valued readers. And  they have come up with a nice offer for you!

Special Sucuri offer for our readers

SucuriBecause of our close relationship with Sucuri, they are willing to provide all our readers a 25% discount if they purchase a complete security package of Website AntiVirus & Firewall (basic) and pay for a year up front (currently ~ $220 / year). They will extend this to any of the higher Firewall plans as long as the payment is made for the year up front.

If you are serious about your website, you are serious about your security.

Get the complete Sucuri Website Security Package now.

Better WordPress security

You should take our friends up on their offer, of course. And read our article on WordPress security. Of course there are loads of other things you can do to harden your security, but in the article we have focused on the things every website owner can implement.

I’m sure you will have additions and know of other plugins that help a lot in improving security for your WordPress website. Feel free to drop related tips and tricks in the comments. Looking forward to it!

This post first appeared on Yoast. Whoopity Doo!

November 21st 2014 security, wordpress

How to choose the perfect focus keyword

Comments Off
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

A screenshot of the focus keyword being entered in the WordPress SEO pluginAdding quality content to your website on a regular basis is a very good SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. If your keyword strategy has been crafted properly and your content is nicely optimized for the right keywords, adding content will increase your findability. But how to choose the perfect focus keyword? Especially when you’re blogging and focussing on long tail keywords, it can be quite hard to decide which keywords to optimize for. In our view, there are at least three things you should do before writing an amazing (high quality) text.

Choose a focus keyword that is used to search

Your keyword strategy should have given you some idea what you want to write about. For blog posts, you will usually aim for a long tail keyword (containing multiple words). In our WP SEO plugin you will find a drop down menu which supplements your entry with suggestions. These suggestions are actually based on Google Suggest. This is exactly the same as what you’d see when you type the search term into a Google search box.

The terms you will find in the suggest drop down menu are thus terms and combinations of words that are logical and used by actual people to search on the web. This tool can be very helpful in giving you some first ideas about the search behavior of people in the area you want to write about. Our Yoast Suggest tool uses the same data to find the first 10 keywords and then expands on that. Also, Marieke has recently written about more keyword research tools.

When we searched for the term “focus keyword” in february of last year, this was the suggest output:

The suggest results for Focus keyword in Google Suggest

Right now, the output shows this:

focus keyword search november 2014

Suggest changes based on the problems people have, so monitoring it for important keywords makes sense. This particular new result gave us some extra input for this post.

Discover some information about search volume

Once you have found a long tail search term you would like to start ranking for, you should put some effort into discovering whether or not the search volume of your chosen focus keyword is high. We will be the first to admit, Google has made this really hard. The only way to know ‘for sure’ how often a search term is used, is by having an active and alive AdWords account and by bidding on the search term of your choice. We understand this is a bit too difficult and expensive for most of you (we honestly hardly ever do this).

Not to worry, using Google Trends should give at least some idea, in a creative way, about search volume. Google Trends allows you to compare the search volume between two search terms over time. This will give some insights in the volume of the search terms people use (always relative to another term).

If you already have some (blog)posts that rank well for good terms, you will know how many visitors these posts attract. Using Google Trends to compare the focus keywords of older posts (of which at least the number of visitors to your website is known) with the focus keyword you have in mind for your new post, could give you some idea about the potential of traffic this new focus keyword could have. Make sure to choose older posts that are as much similar to the post you are planning to write: if you are planning to choose a long tail keyword, compare posts with long tail focus keywords as well.

For instance, this post about focus keywords could be compared to a post about snippet previews, a very related feature of the WordPress SEO plugin we wrote about earlier this year:

Comparing "focus keyword" and "snippet preview" in Google Trends

As you can see the traffic is comparable, we know the search traffic to our snippet preview post is reasonably good, so we know it’s worth optimizing for.

Using Google Trends to compare between your old focus keywords and the one you would like to choose will give you some insights about the prospects for your focus keyword.

Another way to use Google Trends is when you are doubting between a number of (long tail) focus keywords. Google Trends will easily show you what search term will have the highest search volume (compared to another). Google Trends will help you decide which long tail keyword is most common in the search engines.

Google your proposed focus keyword!

Apart from knowing which search terms are actually used by people, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is to Google your proposed (sets of) keywords yourself.

Take the time to look at the first two result pages. Are the articles Google shows of the same character that your article will be like? Does your website fit between the results shown in these result pages? If you decide to write your blogpost or page, while optimizing for this exact focus keyword, you are aiming for a display of your page amongst these.

For instance, when we wrote this post and Googled our chosen focus keyword, we saw we’d be competing with ourselves:

a search for "focus keyword" in Google

We also saw lots of questions on the WordPress forums, giving us all the more reason to write this post.

Note that we looked at the old post and decided it wasn’t good and complete enough, so we decided we would delete it and replace it with this one.

Make sure to use the content of the result pages as an inspiration for your blogpost. Are there any useful ideas (we are NOT encouraging to copy content, merely to see whether you perhaps missed some information or arguments for your own blogpost)? But more importantly: how can you make sure your post will stand out? In what way could your post be better, funnier, more original than the post presently displayed in the result pages. Try to think of content that will make the audience click and share!

Conclusion: picking a focus keyword is not easy

Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are actually used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience.

In the past weeks, we have written quite a few posts about keyword research and content writing. We have decided to combine all this writing and add some more and deeper info and are currently working on a new ebook. In this ebook we will focus purely on content SEO. We will discuss keyword strategy, site structure and content writing and give in depth information about what you can do with your content in order to improve your ranking in search engines. If you want to make sure not to miss it, subscribe to our newsletter!

This post first appeared on Yoast. Whoopity Doo!

November 12th 2014 SEO, wordpress

5 WordPress Plugins to Ensure Your Pages are SEO-Optimized

Comments Off
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

by Jayson DeMers

A variety of factors impact how well a page ranks in search engines, including quality of content, page meta descriptions, and the URL name. But for a busy professional, keeping up with algorithms and making sure every page on a business website is optimized can be complicated. In light of the results of recent Google search ranking correlation studies conducted by Moz and SearchMetrics, businesses realize certain factors are more important than others when creating content with the intention of ranking well.
Since many businesses use WordPress for their websites and blogs, several plugins can be a big help. In minutes, a professional can have the WordPress installed on a WordPress site, creating a form that walks content creators through the process of adding optimized information like tags, descriptions, and search engine-friendly URLs. Here are some of my favorite WordPress plugins to assist with SEO meta elements.
1. WordPress SEO by Yoast
Developed by Yoast, a firm that specializes in creating plugins that use “the art and science of website operation,” WordPress SEO makes it easy to create optimized content. Simply type in the focus keyword for a piece of content and the plugin will count the number of times it appears in the headline, page title, page URL, content, and meta description. Users can also type in a meta description that replaces the default description captured by Google, allowing for a more concise description of the content to attract readers to the page.
2. WordPress Social Sharing Optimization
Abbreviated WPSSO, WordPress Social Sharing Optimization gives you greater control over the descriptions your page is given when it’s shared on social media. It’s one thing to add buttons to a page to encourage visitors to tweet, like, share, pin, or +1 an item, but if a sharer’s post is merely a link, users are less likely to click it. WPSSO creates the code necessary to ensure that a site is optimized to take care of all of the latest sharing features of each supported social network. The plugin allows the user to check off all desired options, as well as create descriptions to be used when the item is shared on each social network.
3. All in One SEO Pack
With the All in One SEO Pack, WordPress users enjoy automatic meta-tag generation, XML sitemap generation and management, title and description editing, and more. A performance feature reviews a site and makes recommendations as to how it can be improved to better rank with search engines, as well as provide a better experience for those visiting the site. A free version of All in One SEO Pack has limited features. The pro version with advanced features is available for $39.99 plus $10 per month.
4. SEOPressor5
While it isn’t free, SEOPressor5 conducts LSI keyword analysis on your content as you create it. You simply type in the keywords you want to optimize a page for, and the analysis tool monitors how well you’re using it. If you want to change one of the keywords, you can change it throughout the content by only changing it within the plugin. Best of all, if you’ve overused a keyword, SEOPressor5 gives an over-optimization warning. In addition to ensuring your page content and descriptions are SEO optimized, SEOPressor5 helps with your link-building strategy by automatically linking relevant cross-linking content.
5. SEO Ultimate
With more than 20 modules available for free, SEO Ultimate has a dedicated meta description editor, designed to help create description tags for posts, pages, attachments, categories, tags, post format archives, and homepages. The tool also searches an entire page’s content for anchor texts specified by the user, automatically linking the ones it finds to the destination the user chooses. Businesses can avoid penalties for over-optimization with SEO Ultimate’s autolink control feature, which limits the number of times a post or page can link to the same destination.
Conclusion
Learning the different techniques to keep a business on track with its SEO marketing strategies can be time-consuming and frustrating, since algorithms change from year to year. These WordPress solutions equip businesses with the tools they need to create successful marketing campaigns through their WordPress sites quickly and easily. Because they’re so affordable, even free in some cases, these plugins are the perfect addition to any business’s WordPress CMS. Take a look at the infographic below to see how on-page elements correlate with organic search rankings, and you’ll have a clearer idea of how and why SEO WordPress plugins give websites an advantage when it comes to search visibility.


Via: AudienceBloom.com

Be sure and visit our small business news site.

plugin-deploy.sh

Comments Off
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

plugin-deploy.sh

A pair of scripts that make it easier to manage the development of a WordPress plugin in Github, and then periodically deploy to the WP.org plugin repo (SVN).

October 31st 2014 wordpress

Google Analytics by Yoast Premium

Comments Off
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Google Analytics Premium by YoastWe’ve just released the first version of our Google Analytics Premium plugin! It contains custom dimension tracking, which allows you to track pageviews per author, per category, per post type and more and of course, comes with our first-class support. You can read a bit about what the plugin does below or buy it right now.

“Custom dimensions”? What’s that?

Custom dimensions allow you to track extra parameters with each pageview. For instance, you can track the author of each post or page that receives a pageview and based on that see how many pageviews specific authors get. Or you can track the category or post type and see page views split out by those. Or you can track all of those. We’ve got five custom dimensions you can track right now:

  • Author
    Tracks pageviews per author, so you can compare authors or even pay authors based on the number of pageviews their articles received.
  • Category
    Tracks the posts category, this allows you to easily see which categories are doing best on your blog and you might want to publish more in.
  • Post Type
    Tracks whether the page viewed is a post, page or any custom post type. We use it for instance to have custom reports for our plugins pages (which are a separate post type).
  • Logged In
    Tracks whether the viewer is logged in or not, this is especially useful on BBPress / BuddyPress type sites where you have a lot of logged in users.
  • Published at
    This tracks the publication time of the post or page, allowing you to compare not just months, but for instance check in december whether the posts you wrote in january or those you wrote in february did better in december.

In the “old” Google Analytics there was a feature called custom variables, which allowed tracking of these things. This was replaced by custom dimensions in Universal Analytics, which are more powerful but in truth most people won’t notice the difference. The tracking code and logic changed though and you now have to create every custom dimension you want to track in the Google Analytics admin.

Because you have to create custom dimensions in the Google Analytics admin, we knew we’d get a lot of support questions if we just released this into the wild. We’ve already created two help docs that should assist you, one on setting up custom dimensions, and one on where to find the custom dimension reports in Google Analytics.

We’ve got a couple more custom dimensions planned already, but if you’ve got suggestions for metadata you’d like to track, by all means share it in the comments.

Support for our Google Analytics plugin

The fact that we now have a premium version of our analytics plugin also means that we’re now, for the first time ever, offering support for this plugin. Our support team has grown steadily in the last few months, now covering all time zones and even answering emails on the weekend. We now solve 95% of customers issues within one day!

Want great support and custom dimensions? Buy GA Premium now!

Check out the updated page for the Google Analytics plugin and buy it right now:

Google Analytics Premium »

This post first appeared on Yoast. Whoopity Doo!

October 31st 2014 wordpress

Made a quick plugin to…

Comments Off
http://www.xseo.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/google_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.xseo.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Made a quick plugin to allow for some simple operators within the native search of #WordPress: http://dntd.cc/j1m

October 17th 2014 personal, wordpress