YouTube will now block ads on channels with under 10,000 views

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 YouTube is taking measures to help ensure its user-generated content doesn’t end up positioning ads by big brands next to questionable content. The social network will not allow ads on channels that have fewer than 10,000 views total, across all their posted videos. YouTube told The Wall Street Journal that the measure has been in development since November, and that it’s intended… Read More

April 7th 2017 YouTube

How Stories Search makes Snapchat a real-time YouTube

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 Snapchat is shifting from a social network limited to content shared by people you follow to an ephemeral, real-time database of what’s going on now everywhere. Today Snapchat launched Search for Stories submitted to its public Our Stories. It makes Snapchat as deep as whatever the world is sharing, creating near-infinite rabbit holes to go down. Read More

April 1st 2017 Mobile, Twitter, YouTube

Expanded safeguards for advertisers

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The web has opened a door for new communities and platforms that help people find diverse views and have a voice. Today, anyone with a smartphone can be a content creator, app developer or entrepreneur. And Google has enabled millions of content creators and publishers to be heard, find an audience, earn a living, or even build a business. Much of this is made possible through advertising. Thousands of sites are added every day to our ad network, and more than 400 hours of video are uploaded to YouTube every minute. We have a responsibility to protect this vibrant, creative world—from emerging creators to established publishers—even when we don’t always agree with the views being expressed.

But we also have a responsibility to our advertisers who help these publishers and creators thrive. We have strict policies that define where Google ads should appear, and in the vast majority of cases, our policies and tools work as intended. But at times we don’t get it right.

Recently, we had a number of cases where brands’ ads appeared on content that was not aligned with their values. For this, we deeply apologize. We know that this is unacceptable to the advertisers and agencies who put their trust in us. That’s why we’ve been conducting an extensive review of our advertising policies and tools, and why we made a public commitment last week to put in place changes that would give brands more control over where their ads appear.

I wanted to share that we’ve already begun ramping up changes around three areas: our ad policies, our enforcement of these policies and new controls for advertisers.

Raising the bar for our ad policies

We know advertisers don’t want their ads next to content that doesn’t align with their values. So starting today, we’re taking a tougher stance on hateful, offensive and derogatory content. This includes removing ads more effectively from content that is attacking or harassing people based on their race, religion, gender or similar categories. This change will enable us to take action, where appropriate, on a larger set of ads and sites.

We’ll also tighten safeguards to ensure that ads show up only against legitimate creators in our YouTube Partner Program—as opposed to those who impersonate other channels or violate our community guidelines. Finally, we won’t stop at taking down ads. The YouTube team is taking a hard look at our existing community guidelines to determine what content is allowed on the platform—not just what content can be monetized.

Increased brand safety levels and controls for advertisers

Every company has brand guidelines that inform where and when they want their ads to appear. We already offer some controls for advertisers that respond to these needs. In the coming days and months, we’re introducing new tools for advertisers to more easily and consistently manage where their ads appear across YouTube and the web.  

  • Safer default for brands. We’re changing the default settings for ads so that they show on content that meets a higher level of brand safety and excludes potentially objectionable content that advertisers may prefer not to advertise against. Brands can opt in to advertise on broader types of content if they choose.

  • Simplified management of exclusions. We’ll introduce new account-level controls to make it easier for advertisers to exclude specific sites and channels from all of their AdWords for Video and Google Display Network campaigns, and manage brand safety settings across all their campaigns with a push of a button.

  • More fine-tuned controls. In addition, we’ll introduce new controls to make it easier for brands to exclude higher risk content and fine-tune where they want their ads to appear.

Increasing resources, accelerating reviews and improving transparency

We’ll offer advertisers and agencies more transparency and visibility on where their ads are running, and in the coming months we’ll expand availability of video-level reporting to all advertisers.

We’ll be hiring significant numbers of people and developing new tools powered by our latest advancements in AI and machine learning to increase our capacity to review questionable content for advertising. In cases where advertisers find their ads were served where they shouldn’t have been, we plan to offer a new escalation path to make it easier for them to raise issues. In addition, we’ll soon be able to resolve these cases in less than a few hours.

We believe the combination of these new policies and controls will significantly strengthen our ability to help advertisers reach audiences at scale, while respecting their values. We will continue to act swiftly to put these new policies and processes in place across our ad network and YouTube. But we also intend to act carefully, preserving the value we currently provide to advertisers, publishers and creators of all sizes. In the end, there’s nothing more important to Google than the trust we’ve built amongst our users, advertisers, creators and publishers. Brand safety is an ongoing commitment for us, and we’ll continue to listen to your feedback.

March 21st 2017 YouTube

YouTube responds to complaints that its Restricted Mode censors LGBT videos

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 After concerns that its Restricted Mode hides videos with LGBT content, YouTube released a statement saying that it “regrets any confusion.” Read More

March 20th 2017 Google, YouTube

How VR Experiences Will Take Marketing by Storm in the Not-Too-Distant Future

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How VR Experiences Will Take Marketing by Storm in the Not-Too-Distant Future was originally published on BruceClay.com, home of expert search engine optimization tips.

woman wearing virtual reality headset
Imagine putting on a virtual reality headset and joining your favorite social media platform as a highly interactive experience with friends.

Imagine shopping for a new dining table by picking up your phone and seeing the table in your dining room, as though you’re taking a video of it right before your eyes.

Sound a little like the holodeck in “Star Trek”? Yes, but this may not be science fiction in the near future.

The opportunity to engage with one another, see new places and reach a mass audience will create opportunities to shop with a confidence never before available from the comfort of your home. This is what’s available through virtual reality, the newest form of marketing.

Creative digital marketing strategies will usher brands into the virtual reality realm. Read on for an idea of:

  • What virtual reality is and the ways people are connecting to VR today.
  • The opportunities VR opens to marketers.
  • Why VR in social media, gaming and commerce may be the catalyst for mass adoption.

With the virtual reality sector forecast to hit $162 billion by 2020 — up from $5.2 billion in 2016, these opportunities are not that far off.

What Is Virtual Reality?

There can be some confusion about what virtual reality is. What does VR actually do? How does it work? What am I going to look like with that headset on my face?

Let’s first get clear on the definition of virtual reality (VR). When we talk about VR, we’re talking about a computer-generated simulation of a 3D environment you can interact with using special equipment like goggles with a screen and sensors you hold in your hands.

Here’s a good explainer video from Mashable:

The key is that true virtual reality meets a few requirements:

  • Perspective: a perspective that changes with the movement of your body and head
  • Interactivity: an ability to interact with the environment, such as moving objects
  • Navigation: an ability to control where you go through the environment

How People Are Using VR Today

People are using the term VR as an umbrella term for a variety of experiences. Purists consider VR to be technology that accounts for user perspective, interactivity and navigation. But you might also hear “VR” used to describe 360 videos, like those you might have seen on Facebook or YouTube, where you can move your phone around to see a 360-degree view from where the photographer stood.

Basically, under the VR umbrella, there are four major flavors of virtual reality, depending on the technology used and whether the environment is 2D or 3D.

flavors of virtual reality

Click to enlarge.

On the 2D end, you have things like 360-degree video, which Facebook and YouTube have embraced, and several brands are experimenting with.

Here’s an example of 360-degree video (note how you have the control to move the screen any direction you wish during the video):

Google is betting big on VR, and Google positioned its Daydream View smartphone headset released last November to be one of the ways that affordable VR tech gets into the hands of the mainstream. Apps for Daydream, and other smartphone headsets like the Samsung Gear VR, include Netflix, HBO and a growing list of games. More on how the entertainment industry is going to be one of the first industries impacted by VR below …

How Virtual Reality Will Impact Businesses

VR will eventually transform much of how we live and work online, although some sectors may embrace virtual reality sooner than others — and for different reasons.

Entertainment is the sector where we’re seeing the fastest movement in VR. Product catalogs are also being enhanced with virtual reality as we speak.

The travel industry may use virtual reality marketing to entice potential travelers to their destinations.

The education sector may use VR as a way to bring concepts to life in the classroom, or to allow people to complete their university degrees from afar.

Let’s look closer at how some industries are using VR …

Virtual Reality and the Entertainment Industry

Immersive movie and gaming experiences may be the gateway to getting a VR device into households. Right now, VR is finding the most use here.

Last month, Google VP of VR, Amit Shingh, shared some statistics:

  • Daydream users watch about 40 minutes of VR media per week.
  • Over 50% of all content consumption on Daydream is YouTube content.

As a result, expect to see premium VR series and film content (not necessarily paid) coming from YouTube this year.

Experiencing a concert in virtual reality may not be too far off. Experts predict that paying for a VR concert would be an easy win, and in the future, may be an important revenue stream for musicians and producers. It could also free musicians from renting expensive venues.

Companies like VRTIFY are popping up, too. VRTIFY transforms music into fully immersive experiences using a variety of technologies, including VR.

Virtual Reality and Product Catalogs

A close cousin to VR is augmented reality (AR). AR is the technology in which you look at a screen reflecting your current environment and see a virtual layer on top of it. IKEA’s ground-breaking 2014 furniture catalog is a prime example of AR assisted shopping.

If you’re selling products, you should know about Augment.com. This service lets retailers and manufacturers put their product catalogs into an augmented reality shopping experience, like IKEA’s.

Interior design and architectural design are seeing advantages of envisioning a room or building before it is composed. Seeing an interior or building design come to life before committing with cash has obvious appeal. There are a growing number of apps and services that let users design a room with floor plans, wall color and trim, furniture and decor, then pop their smartphone into a VR headset to see their interior design in virtual reality.

Virtual Reality and the Travel Industry

Some businesses in the travel sector are already taking advantage of VR marketing.

Marriott delivers virtual travel experiences via a “teleporter station” and an Oculus Rift headset, transporting people to the beaches of Hawaii and the chic lobby bars of their hotels.

Several travel companies are already using VR to create their own promotional videos:

“We see virtual reality as an innovation that will change the travel business,” says Marco Ryan, chief digital officer for Thomas Cook Group, a U.K.-based tour operator that began testing VR content last year to boost sales. “The closer you get to the destination, the more excited you are to have that experience” — i.e., buy that experience.

To take advantage of the compelling VR experience and close the gap between the lack of VR headset owners and the consumers, “some VR producers set up at trade shows, shopping malls, pop-up stores and even on the street where they can provide the headsets.”

Travel industry pioneer Thomas Cook Group, by the way, has seen VR-promoted New York travel revenue increase by 190 percent.

Virtual Reality and the Education Industry

There are already several niche companies out there that specialize in curriculum, content and teacher training around VR like Immersive VR Education.

In 2015, Google jumped on VR education and launched Expeditions, a way for teachers to take their students on virtual field trips around the world.

Virtual Reality, and the Future of Marketing and Advertising

No matter what industry you’re in, virtual reality marketing may become part of your mix in the not-so-distant future.

Whether it’s through the storytelling power of VR content and experiences, or advertising placements within a virtual reality world, start thinking now about how your brand might fit in.

Think with Google believes that the medium has the potential to make any message even more impactful saying VR is an “incredibly powerful tool to create empathy. When a viewer feels like they are there, they have a greater sense of the situation. Messages become more impactful.”

Given that Facebook owns Oculus VR, it’s likely that social media will be a big catalyst for the adoption of VR among the masses. Once there’s money and connections to be made there, its adoption will likely become more mainstream.

In my 2017 digital marketing predictions, I predicted new forms of behavior around virtual chat rooms this year. Social media platforms are innovating new means of online engagement instead of meeting people in person.

At at the Oculus Connect 3 conference last October, Facebook CEO Mark Zuckerberg unveiled his vision for a social virtual reality chat room.

Why Being Virtual Will Be Virtually Mandatory

Virtual reality headsets are a solution waiting for a problem. The problem is what your target audience wants and needs. The technology is just a new way to give it to them.

The only thing standing in the way of VR right now is the adoption of this new technology. To move it to mass consumption will take a catalyst — catering to the desires of your consumers.

Once this mass adoption begins, it may already be too late to be an early adopter.

So, as you think about how to continually be where your customer has a need, consider exploring new technologies like virtual reality to evolve your brand’s storytelling, marketing and advertising strategies.

I want to know if you can imagine your brand in the VR space. Tell me about it in the comments below.

Virtual reality marketing is still in the future, but your cutting-edge digital strategy should be a work in progress. Partner with a digital marketing agency and stand out above your competition today and tomorrow. Give us a call or start talks today.

March 13th 2017 Facebook, Google, YouTube

Who run the world? How we’re celebrating International Women’s Day

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Lee Tai-Young was Korea’s first female lawyer and first female judge. Cecilia Grierson was the first woman to receive a medical degree in Argentina. And Ida B. Wells was a newspaper editor by age 25 and one of the founders of the NAACP. These are a few of the remarkable women you’ll meet in today’s Doodle celebrating International Women’s Day, one of several ways we’re raising awareness about the contributions of women, past and present, throughout Women’s History Month. We’re also supporting efforts to close the gender gap in tech and other fields. Read on for a look at what we’re doing to recognize women across media, culture, leadership and more this month.

Celebrating historical heroines

In today’s interactive slideshow Doodle, a young girl goes on an imaginary journey to meet 13 female trailblazers from throughout history. From a pilot in Egypt to a dancer in India, these women may not all be household names, but they’ve all made a unique mark on the world. In fact, all of them have been celebrated in a Doodle in the past, but often only in their countries of origin. Today, we’re sharing their stories worldwide.

IWD doodle

After your journey, learn more about all of the women in the Doodle in a new Spotlight Story from Google Arts & Culture. See the São Paulo Museum of Art, designed by Brazilian architect Lina Bo Bardi, or the Phoenician alphabet tablet with which Halet Cambel deciphered Hittite hieroglyphics. You can also find more exhibits on notable women from throughout history on our Women in Culture page. You might just meet a new heroine!

A day in the life of women astronauts, pilots and engineers with VR

Today’s Doodle introduces you to notable women of the past, but what about the women of today and tomorrow? With Expeditions, more than 2 million students have gone on 500+ virtual field trips to places like Machu Picchu and the International Space Station using Google Cardboard. Today we’re adding 40 new Expeditions to this collection, all focused on on the careers, adventures, and contributions of women.

IWD_NASAWomen(3).jpg

The new Expeditions highlight everyone from astronauts, airplane pilots, engineers and photographers to the female firefighters of the FDNY. They open a window into a typical day on the job—whether in a recording studio or a cockpit, explain the person’s backstory and reveal how she got to where she is today. Some also offer advice to students interested in pursuing a similar career. Download the app on iOS and Android to get started.

Recognizing inspirational women on YouTube

Rosie Rios, an inspiring woman in her own right as the 43rd Treasurer of the United States, led the efforts to put a woman on U.S. currency. That meant learning more about the hundreds of American women who made great contributions to the history of this country. Now she’s created a special playlist for YouTube Kids called “Super Women of Our Past” that introduces young people to some of these women, from Eleanor Roosevelt to Harriet Tubman to Grace Hopper.  Watch with the YouTube Kids app. You can also find other, related playlists, like “Celebrate Women’s History Month” and “Celebrate International Women’s Day.”

IWD_NASAWomen(2).jpg

YouTube is also working to turn up the volume on inspirational women’s voices through the #HerVoiceIsMyVoice campaign. We hope you’ll join by sharing a video of a woman whose voice speaks to you.

Her Voice is My Voice

Tracking screen time

GDIQ

The Geena Davis Inclusion Quotient (GD-IQ) tool uses machine learning to detect different characters on-screen, determine their gender, and calculate how often and for how long they spoke in relation to one another.

Media can play a huge part in empowering women to discover new careers, but often the characters we see on screen aren’t very diverse. Recently, our machine learning team worked with the Geena Davis Institute on Gender in Media and USC Viterbi School of Engineering to develop a new tool that uses machine learning to measure how often we see and hear women on screen. We then put the software to work, analyzing the 100 highest-grossing live-action films from the past three years. The tool revealed that men are seen and heard nearly twice as often as women. In Academy Award-winning films, women make up just 32 percent of screen time and 27 percent of speaking time. In a world where girls are only half as likely as boys to have CS role models, representation matters. Over time, we hope this project can help raise awareness of the “missing women” in media, encourage filmmakers to include a broader range of characters, and introduce young people to more diverse role models.

Coming together in the community

We’re also participating in or hosting dozens of events supporting women at Google and in tech. Last weekend we held the first of many Women Techmakers summits, which offer hands-on coding workshops on TensorFlow, networking opportunities and inspiring speakers. Women Techmakers is also sponsoring more than 140 community meetups for women in tech worldwide. Many of our 120 Women@Google employee resource group chapters are hosting events—from career development workshops to civic action weeks—in cities around the world. And at our Cloud Next event headed by Diane Greene, SVP of Google Cloud, we’ll feature women leaders from Google and partners in a

The She Word: spotlighting women Googlers

There are thousands of powerful, dynamic and creative women at Google. This month, you can get to know some of them right here on the Keyword and our Instagram account, starting with Alexandrina Garcia-verdin, whose personal hero is Frida Kahlo, and Tea Uglow, who loves coffee (but not tea).

These are just a few of the women who inspire us. We hope you’ll share some of your own. Whether it’s empowering female voices as part of #HerVoiceIsMyVoice, or telling your personal story with #TodayIAm, we’re excited to hear it.

March 9th 2017 YouTube

Finally, live TV made for you

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There’s no question that people love TV, from live sports to breaking news to sitcoms and dramas. But the truth is, there are a lot of limitations in how to watch TV today. Unlike online video, people can’t watch TV when they want, on any screen and on their terms, without commitments. Consumers have made it clear that they want live TV without all the hassle. They don’t want to worry about their DVR filling up. They don’t want to miss a great game or their favorite show because they’re on the go. They tell us they want TV to be more like YouTube.

Well, we’ve got some good news! We’re bringing the best of the YouTube experience to live TV. To do this, we’ve worked closely with our network and affiliate partners to evolve TV for the way we watch today.

Meet YouTube TV. It’s live TV designed for the YouTube generation—those who want to watch what they want, when they want, how they want, without commitments.

Here’s what YouTube TV offers:

  • Live TV streaming from ABC, CBS, FOX, NBC, ESPN, regional sports networks and dozens of popular cable networks. YouTube TV gives you the best of live TV, from must-see broadcast shows like “Empire,” “The Voice,” “The Big Bang Theory” and “Scandal,” to the live sports you want. YouTube TV includes major sports networks like ESPN and regional sports networks like Fox Sports Networks and Comcast SportsNet, so you can watch your favorite NBA or MLB teams. We’ve also partnered with local TV stations, so you’ll also get sports and local news based on where you live. And YouTube TV offers dozens of additional cable channels, so you won’t miss out on the latest news from MSNBC or Fox News, popular shows and movies from USA or FX, kids programming from the Disney Channel or Sprout, or reality TV from E! or Bravo. You can also add Showtime, or Fox Soccer Plus to your networks for an additional charge. In total, YouTube TV gives you access to more than 40 networks, listed below.
  • A cloud DVR, with no storage limits. With YouTube TV, you’ll be able to record live TV and never run out of storage. Your cloud DVR can record as many shows as you want, simultaneously, without using precious data or space on your phone and we’ll store each of your recordings for nine months.
  • A service that works great on all your screens. You can watch YouTube TV on any screen—mobile, tablet or computer—and you can easily stream to your TV with a Google Chromecast or Chromecast built-in TV. YouTube TV works on both Android and iOS. And your cloud DVR goes with you, so you can stream your recordings on any device, whenever and wherever you want.
  • YouTube Red Originals. With a YouTube TV membership, you can watch all of our YouTube Red Original series and movies right on the new YouTube TV app.
  • Six accounts, one price. Every YouTube TV membership comes with six accounts, each with its own unique recommendations and personal DVR with no storage limits. You can watch up to three concurrent streams at a time.
  • Half the cost of cable with zero commitments. A YouTube TV membership is only $35 a month and there are no commitments—you can cancel anytime.

YouTube TV will be available soon in the largest U.S. markets and will quickly expand to cover more cities across the country. Visit tv.youtube.com and sign up to find out when we’ll launch in your market.

With so much great content available on TV, we’re thrilled to build an experience that lets you enjoy it as easily as you watch YouTube. We can’t wait for you to tune in.

YouTubeTV_Offers.png

March 1st 2017 YouTube

Finally, live TV made for you

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There’s no question that people love TV, from live sports to breaking news to sitcoms and dramas. But the truth is, there are a lot of limitations in how to watch TV today. Unlike online video, people can’t watch TV when they want, on any screen and on their terms, without commitments. Consumers have made it clear that they want live TV without all the hassle. They don’t want to worry about their DVR filling up. They don’t want to miss a great game or their favorite show because they’re on the go. They tell us they want TV to be more like YouTube.

Well, we’ve got some good news! We’re bringing the best of the YouTube experience to live TV. To do this, we’ve worked closely with our network and affiliate partners to evolve TV for the way we watch today.

Meet YouTube TV. It’s live TV designed for the YouTube generation—those who want to watch what they want, when they want, how they want, without commitments.

Here’s what YouTube TV offers:

  • Live TV streaming from ABC, CBS, FOX, NBC, ESPN, regional sports networks and dozens of popular cable networks. YouTube TV gives you the best of live TV, from must-see broadcast shows like “Empire,” “The Voice,” “The Big Bang Theory” and “Scandal,” to the live sports you want. YouTube TV includes major sports networks like ESPN and regional sports networks like Fox Sports Networks and Comcast SportsNet, so you can watch your favorite NBA or MLB teams. We’ve also partnered with local TV stations, so you’ll also get sports and local news based on where you live. And YouTube TV offers dozens of additional cable channels, so you won’t miss out on the latest news from MSNBC or Fox News, popular shows and movies from USA or FX, kids programming from the Disney Channel or Sprout, or reality TV from E! or Bravo. You can also add Showtime, or Fox Soccer Plus to your networks for an additional charge. In total, YouTube TV gives you access to more than 40 networks, listed below.
  • A cloud DVR, with no storage limits. With YouTube TV, you’ll be able to record live TV and never run out of storage. Your cloud DVR can record as many shows as you want, simultaneously, without using precious data or space on your phone and we’ll store each of your recordings for nine months.
  • A service that works great on all your screens. You can watch YouTube TV on any screen—mobile, tablet or computer—and you can easily stream to your TV with a Google Chromecast or Chromecast built-in TV. YouTube TV works on both Android and iOS. And your cloud DVR goes with you, so you can stream your recordings on any device, whenever and wherever you want.
  • YouTube Red Originals. With a YouTube TV membership, you can watch all of our YouTube Red Original series and movies right on the new YouTube TV app.
  • Six accounts, one price. Every YouTube TV membership comes with six accounts, each with its own unique recommendations and personal DVR with no storage limits. You can watch up to three concurrent streams at a time.
  • Half the cost of cable with zero commitments. A YouTube TV membership is only $35 a month and there are no commitments—you can cancel anytime.

YouTube TV will be available soon in the largest U.S. markets and will quickly expand to cover more cities across the country. Visit tv.youtube.com and sign up to find out when we’ll launch in your market.

With so much great content available on TV, we’re thrilled to build an experience that lets you enjoy it as easily as you watch YouTube. We can’t wait for you to tune in.

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March 1st 2017 YouTube

Over 1 Billion YouTube Videos Now Have Captions

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“I envision a future where everything will be captioned, so the more than 300 million people who are deaf or hard of hearing like me will be able to enjoy videos like everyone else,” said Liat Kaver, a YouTube Product Manager focusing on captions and accessibility. “When I was growing up in Costa Rica, there were no closed captions in my first language, and only English movies had Spanish subtitles. I felt I was missing out because I often had to guess at what was happening on the screen or make up my own version of the story in my head. That was where the dream of a system that could just automatically generate high quality captions for any video was born.”

Google first launched a video captions option in 2006 followed by automated captions in 2009. Captions are now supported in 10 languages.

As YouTube grew, so did the number of videos with captions which now stands at over 1 billion. Kaver says that more than 15 million videos are watched each day with captions enabled.

Caption Technology

“One of the ways that we were able to scale the availability of captions was by combining Google’s automatic speech recognition (ASR) technology with the YouTube caption system to offer automatic captions for videos,” says Kaver. “There were limitations with the technology that underscored the need to improve the captions themselves. Results were sometimes less than perfect, prompting some creators to have a little fun at our expense!”

Kaver says that one of their teams major goals has been to improve automatic caption accuracy via technological improvements in speech recognition, machine learning and increases in training data. “All together, those technological efforts have resulted in a 50 percent leap in accuracy for automatic captions in English, which is getting us closer and closer to human transcription error rates,” she says. “I know from firsthand experience that if you build with accessibility as a guiding force, you make technology work for everyone.”

The post Over 1 Billion YouTube Videos Now Have Captions appeared first on WebProNews.

February 21st 2017 Google, Technology, video, YouTube

The importance of streaming to e-sports

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PARIS, FRANCE - OCTOBER 28:  Fans watch an electronic video game tournament with the game "League of Legends" developed by Riot Games during the "Paris Games Week" on October 28, 2016 in Paris, France.  "Paris Games Week" is an international trade fair for video games to be held from October 27 to October 31, 2016.  (Photo by Chesnot/Getty Images) There are three key ingredients for a game or pastime to become a sport: playing, competing and viewing. The ability to play and compete are necessary steps in the transformation from game to sport. However, broadcasting and viewing are the crucial components to enable widespread adoption and popularity. Just as with offline sports, e-sports require these elements. Read More

February 18th 2017 YouTube