Cannes Contenders: Ogilvy, Melbourne

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How will Australia perform at Cannes
this year? In the lead up to the Festival, Campaign
Brief will be showcasing the work we hope will impress the judges…

SP_1 (1).jpgAAMI: SmartPlates
Ogilvy, Melbourne

AAMI, Australia’s leading insurance company knew young drivers were the most at-risk. However, the way they learn to drive hasn’t changed in 50 years – pen, paper and an old-fashioned logbook. AAMI thought it was time to update how we teach our kids to drive and raise a safer generation of drivers. AAMI SmartPlates is a real-time drive tracker and coach that sits at the centre of a new digital learning ecosystem: connecting young drivers, parents, instructors and road authorities for the first time. AAMI SmartPlates tracks every detail of every drive, so learners can focus on the road while their practice hours, routes, road type, weather and traffic conditions are monitored and recorded in real-time. Captured data gets crunched into skills sets so learners, parents and instructors can gain a complete picture of their progress, what they’re mastering and what needs improvement via a customized learning plan, helping reduce the risk of accidents caused by overconfidence and inexperience.

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May 24th 2017 Uncategorized

Glenn Cole: "Australia’s biggest strengths are its talent, creative ambition and Aussie spirit"

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Glenn-Cole-web2-thumb-300x300-251018.jpg72andSunny co-founder and chief creative officer Glenn Cole is about to hit Australian soil to embark on a whirlwind tour. He’s hosting the AWARD Creative Leadership Forum and is jury chair of the AWARD Awards both on May 26, ahead of launching the agency’s first Australian office. The Communications Council caught up with Cole to find out how he’s developed a culture of creativity, his own creative process and what he thinks the biggest opportunities are this side of the Pacific.

TCC: Ahead of 72andSunny’s Australian office opening, what do you think is the Australian market’s biggest strength?
GC: We see the biggest strength of this market as three things – the talent, the creative ambition, the Aussie spirit.  
We have always been impressed with the talent in Australia and, more recently, in Asia. We see brave lateral thinkers with make-it-happen skillsets and a global orientation that scales better than talent from other markets.
The creative ambition in this market is second to none. It consistently ranks high on the creativity index, with a breadth and depth of output of work that belies the market size. Increasingly, Australian work and brands are setting new innovation standards for the industry.
Finally, the Aussie spirit is huge x-factor. And it feels close to our hearts. Optimism and openness are core values of our company and of our people. We are opportunity junkies with little patience or appetite for cynicism or fatalism. Building with Australians feels very natural, like being home. CONTINUE READING THE INTERVIEW…

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May 24th 2017 Uncategorized

Pac-Man just got real with latest Instant Scratch-Its campaign via Y&R Brisbane

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Tatts7550 Pac-Man - Counter Mat - Golden Casket2.jpgEighties icon Pac-Man is making the leap from the video game screen to Instant Scratch-Its tickets under a new arcade-inspired game being launched by the Lott – Australia’s official lotteries. The launch is being supported by a campaign created by Y&R Brisbane.
 
For the first time, Instant Scratch-Its players can dodge the “ghosts” and weave through the iconic Pac-Man maze for the chance to win from a prize pool of $9 million, including three top prizes of $100,000.

VIEW THE PROMO
BGCA3577_GC_1248x320_Static.jpgThe six-week marketing campaign commences Sunday 4 June 2017. This will
include Snapchat, social media and digital videos, along with
billboards, shopping centre videos, Tatts7550 Pac-Man - A2 Poster - Golden Casket2.jpgand full bus wraps.
 
The
campaign’s two 10-second Snapchat ads mark the first time Instant
Scratch-Its has used this social platform as a marketing channel.
 
The
new game is part of Instant Scratch-Its ongoing brand repositioning
that highlights how Instant Scratch-Its deliver little moments of joy
that brighten up Australians’ lives every day.
 
Instant
Scratch-Its brand portfolio manager Nada McNamara said the Pac-Man
Instant Scratch-Its game and associated campaign aimed to showcase the
brand’s playful and fun personality.
 
Says McNamara: “Australia
has had an enduring love affair with Pac-Man since the arcade game that
was first released in Japan in May 1980 – just a few years after Instant
Scratch-Its were first launched Down Under.
 
“With a renewed
love of all things ’80s at the moment – from the reunion of Bananarama
to the era’s metallic ruffles and shoulder pads – we expect the power of
Pac-Man to exceed all previous successes we’ve had using licenced
properties on Instant Scratch-Its tickets.
 
“The iconic appeal of
Pac-Man is a great way to introduce Instant Scratch-Its to new and
infrequent players, particularly adults in their 20s, 30s and 40s who
fondly remember Pac-Man from their youth.
 
“For the marketing
campaign, we wanted to take Pac-Man to the next level so many of our
digital assets will show the animated Pac-Man leaping from the video
screen onto an Instant Scratch-Its ticket and into our everyday lives.”
 
McNamara
said the launch of the Pac-Man Instant Scratch-Its game was part of a
concerted strategy to develop new games and tickets aligned to
customers’ needs.
 
“Our strategy moving forward is based on
ensuring Instant Scratch-Its meets people’s needs.  We know from our
recent consumer research that our customers are in different mindsets
when they are playing different types of tickets and we need to develop
Instant Scratch-Its games that align with these.”

Creative agency: Y&R Brisbane
Media agency: Carat

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May 24th 2017 Uncategorized

Countdown to the Campaign Brief Legendary Lunch this Thursday sponsored by LIA Awards

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Thumbnail image for 11083871_10153828022489848_3008428787278718354_n.jpgIn the lead-up to the AWARD Awards the annual CB/LIA Legendary Lunch will be held in Sydney this Thursday May 25.

The
invitation-only
lunch will be attended by top creative directors (including some from NZ) and creative teams plus selected production company executive producers.

lia_logo-web.jpgThe annual lunch is generously sponsored
by New York-based Barbara Levy, president of the
London International Awards, who will be visiting Sydney to catch up
with top creative directors and to attend the AWARD Awards.

140 of the world’s top creative directors will come together to judge the awards in Las Vegas in October. The initial deadline to enter the LIA Awards is June 12.

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May 24th 2017 Uncategorized

Hump Day Deals: Cheap Smart TVs, Dick Smith Clearance Sale, 20% Off Whisky

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Hump day (AKA Wednesday) is arguably the most boring day of the week. So why not liven things up by grabbing one of these nifty online bargains? Deals that caught our eye this week include. Jaeger Smart TV mega sale, 20 per cent off single malt Scotch Whiskies, Dick Smith tech clearance.
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May 24th 2017 Uncategorized

Data 61 Opens The Gait On Authentication

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A new piece of research from Data 61, the digital research arm of CSIRO, has found the energy patterns we generate when we walk can be used to power mobile devices and to authenticate our identity. It turns out we have, in Star Trek parlance, unique energy signatures.
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May 24th 2017 Uncategorized

Organise Your Bathroom Counter With Stackable Plates

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We’ve talked about organising your bathroom before, but this tip may be for you if you still have a cluttered counter. Keep your bathroom looking nice with a stackable plate organiser.
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May 24th 2017 Uncategorized

7 ‘Trendy’ Diets Put To The Test [Infographic]

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It seems barely a day goes by without some new “miracle” diet littering our social media feed. Some are very well known (hello, paleo) while others are slowly gaining traction (the ‘blood type’ diet.) One thing that most of them share in common is a lack of rigorous scientific research. This infographic pits seven popular diets against the expertise of a professional nutritionist.
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May 24th 2017 Uncategorized

How Upskilling Can Lead To A More Successful And Satisfying Career

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It can be tricky to move into your dream industry once you’ve already built your adult life. Maybe you already have an established career. Perhaps you have kids. You might even be stuck in a job you hate, but need it to pay the bills.
But it’s not impossible to make a change. You do have options. Course or education providers like Upskilled offer Australians online study options so you can upgrade your career, or perhaps find a new one. All from the comfort of your home. Here’s what you need to know.
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May 24th 2017 Uncategorized

Just A Reminder: Alcohol Causes Cancer

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For all the talk of “toxins” in our food, one definitely toxic substance you consume regularly is probably one you’re not even concerned about. Alcohol. A new report shows that even one drink a day may increase your risk of breast cancer, although the risk is small.
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May 24th 2017 Uncategorized