Southwest Airlines Begins Media Review After Three Decades With One Agency

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Southwest Airlines is conducting a media agency review after working with Dallas-based Camelot Strategic Marketing & Media for more than 30 years.

“As our business grows and adapts to an ever-changing media landscape, Southwest Airlines is exploring options in the marketplace to ensure we have the right paid media capabilities in place at the right costs,” a spokeswoman said in an emailed statement.

Camelot said it has decided not to participate in the review. “Sometimes it’s just time to move on,” said Tom Kalahar, the agency’s CEO, in a statement provided via email. “Camelot’s nearly three decades long partnership has lasted through some of Southwest’s greatest challenges and successes. We feel like we are part of the Southwest family but will just not be in the family business any longer.”

Continue reading at AdAge.com

July 20th 2017 Uncategorized

How to Use Whatsapp to Generate More Sales

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Since launching in 2009, WhatsApp has become one of the most popular ways for people to communicate with each other across the globe. Today, the mobile app’s active user base is second only to its parent company, Facebook, with over 1.2 billion people using it to send messages and share data every month.

Social network sites ranked by number of active users (in millions) as of April 2017

For most users, WhatsApp is a chatting application for casual conversations between friends and family. However, the app also has a lot of potential for doing business.

Here are a few reasons Whatsapp makes a great business tool:

  • Easily send brochures, catalogs, e-books, images, and videos.
  • Get customer feedback by using WhatsApp as a survey tool.
  • Send alerts and notifications about sales and events.
  • Accept sales inquiries
  • Receive payment from purchases instantly.
  •  Direct engagement via phone calls.

Getting Started With Whatsapp

Perhaps one of the reasons behind WhatsApp’s popularity is its advertisement free experience. However, the lack of advertisement opportunities has caused business people to believe that there is no revenue to gain in WhatsApp.

The thing is there are no media to invest in or ad space to purchase, and you most certainly can’t get away with spamming people you don’t know.  Fortunately, there are still a number of ways to make the app a useful business tool. Here’s how to get started:

1. Build a Phone Database

Image result for people using whatsapp

The one thing that can stand between your messages and your target audience in WhatsApp is their phone number. Without a phone number, you cannot send messages to prospective customers which means you’ll have to earn their contact invitation.  You can do this by offering something of value to catch their interest, such as a special promo, a free service, or a free item.

2. Establish User Loyalty

Take advantage of WhatsApp’s extremely loyal users. The group lists on Whatsapp have shown more brand loyalty than any other social media groups. Couple this with a friendly and personal brand persona, and you will be able to develop a great reputation with your target audience.

3. Be Quick on Your Feet

WhatsApp has an amazing 70 percent open rate, which means that more often than not, your target audience is online and will see your messages. If you receive an inquiry, you must respond promptly. The worst thing you can do is establish a massive phone list and fail to reply to your customers.

4. Create Quality Content

You’ll have to stop thinking of WhatsApp as a mere chatting application. That being said, you must ensure that you deliver top notch quality content. Similar to how you would advertise on Facebook, Instagram, or Twitter, your WhatsApp ads must adhere to your brand’s style and format.

WhatsApp is a very direct and personal app, so it pays to make sure that your brand is represented by a friendly persona to engage with customers. Like any other social media platforms, you’ll have to prioritize your target audience to get the most out of it.

The post How to Use Whatsapp to Generate More Sales appeared first on WebProNews.

July 19th 2017 Online Marketing

Get Ready to See Even More Ads on Facebook as Company Revenue Slows Down for 2017

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Facebook is running out of places to put ads. As a result, the world’s leading social networking service is expecting a slowdown in revenue for 2017. Despite having over 2 billion active users last month, the social media platform is reportedly planning to experiment with new ad spaces to increase its bottom line.

Facebook has already been placing ads in a number of areas, including its News Feed, Instagram, and even its videos. Earlier this year, the website started offering advertisers a way to run ads via video content. Users can now expect videos uploaded on Facebook to be interrupted by ads similar to YouTube’s advertising methods.

Unlike YouTube, video ads on Facebook run in the middle of a piece of content instead of at the start. Apparently, users are less likely to stop watching the video if an ad plays in the middle. While if the traditional way of advertising on video is applied, users can easily close the video if presented with an ad on the onset.

Over the past five years, News Feed has been Facebook’s primary revenue source, allowing all types of businesses across the globe to purchase ad space. But now it seems that the areas to place ads on News Feed without sacrificing user experience have been maxed out according to reports.

The social media giant is attempting to counter this problem by focusing on ways to sell advertising space on Instagram Stories, Messenger, and even Marketplace — its Craigslist-style platform that allows people to buy and sell used goods.

Earlier this month, Facebook announced that it would start selling advertising space on Messenger after testing the service in Australia and Thailand. The company is planning to start off with a small percentage of affected users.

Meanwhile, marketing firms are preparing to capitalize on the new ad space on Facebook Messenger. Interested companies will be able to purchase ads from Facebook’s ad manager to target any demographic in the website’s massive user base.

The post Get Ready to See Even More Ads on Facebook as Company Revenue Slows Down for 2017 appeared first on WebProNews.

July 19th 2017 Facebook, Social Media

Article: Concerns About Online Safety in Great Britain Mirror US More Than Europe

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Internet users in Great Britain are more aligned with their US counterparts when it comes to online safety concerns when compared with peers in Germany, France and the Nordics.

July 19th 2017 Uncategorized

Article: To Impress Agencies, New Business Tools Have to Demonstrate a Direct Effect on Objectives

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For 85% of US ad agency executives, effectiveness and direct impact on business objectives influence consideration of new business tools.

July 19th 2017 Uncategorized

Article: Why Brands Need Master Data Management

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Dale Renner, CEO at data management company RedPoint Global, explains what makes a good master data management tool.

July 19th 2017 Uncategorized

Article: Data Feed for July 19, 2017

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A scan of new data from around the world

July 19th 2017 Uncategorized

Article: Marketers Face Challenges in Working with Location Data

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Many marketers look to location data to deliver relevant mobile ads to consumers. But new data finds that some don’t fully understand how to leverage location to hone their messaging—and that’s just one of the many hurdles they face.

July 19th 2017 Uncategorized

Article: India-Based Ecommerce Firm Flipkart Reportedly Ups Bid for Rival Snapdeal

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India’s ecommerce sector is set for a shakeup thanks to Amazon’s aggressive moves into the market. One market leader, Flipkart, is trying to take on a withering rival.

July 19th 2017 Uncategorized

Article: Listen In: The Future of Apps

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In the latest episode of "Behind the Numbers," analyst Cathy Boyle and researcher Chris Keating discuss the market for mobile apps, and what it means for businesses.

July 19th 2017 Uncategorized