Publishers’ iPad Apps: Hot or Not?

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The iPad dreams of magazine publishers could be the latest death by irrational exuberance. Despite the optimism that greeted the new device, there is a danger that publishers are squandering an opportunity with clunky apps, bad pricing strategies and unsustainable ad tactics. The iPad itself is on its way to being a hit, although not as quickly as many predicted. And apps suffer from a problem of product vision — folks won’t read content that way over the log haul.


October 31st 2010 Uncategorized

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