Vale Graeme ‘Macca’ McDonough, former managing director of The Campaign Palace

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Graham-McDonough-New.jpgMany in the Australian advertising and media industry will be saddened to hear of the passing of Graeme ‘Macca’ McDonough.

Based in Melbourne, McDonough worked for George Patterson in the late Fifties and Sixties, then on to Clemenger in the mid Sixties, followed by a long stint at creative hotshop Mullins, Clarke & Ralph in the Seventies.

He then joined Channel Nine in 1977 as vice-president – programming, part of the secret team of 12 that launched World Series Cricket.

Then in 1984 he returned to an account director role at The Campaign Palace, Melbourne in its creative heyday, rising ultimately to managing director.

He retired in 1991, the year The Campaign Palace Melbourne was name CB Agency of the Year, first moving to his country place in Victoria before settling in the Barossa Valley in South Australia. Then in 2000 he came back to work, taking on a marketing consultancy role with former client Yalumba.

Says Scott Whybin, who was ECD at The Palace Melbourne during the period McDonough was there: “My partner at The Palace. He was my mate. They broke the mould. Love
you Macca. Hopefully, God will enjoy a cheeky Barossa shiraz with you.
Rest my friend, you lived a lot of lives. Love you.”

There are several other tributes on Facebook from former colleagues at The
Palace including ECD Ron Mather and senior creatives Bruce Baldwin,
Andrew North and Michael Syme.

Says Mather: “That’s very very sad. I have many fond memories of Macca. He was a one off. RIP M.”

Says Baldwin: “Sad news. Such a good bloke.”

Says Syme: “A good old-fashioned ad guy who taught me a lot when I was much younger and thinner.”

Says North: “You were one in a million, Macca. The world will be a much less funny place without you.

Read a great story about Graeme from Barossa Living magazine, written in 2010:
Barossa Living Graeme McDonough Winter2010 A3 high res.pdf

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July 31st 2016 Uncategorized

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